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10 BEST PERFORMANCES WE SAW AT SXSW 2023

From R&B to Japanese pop, musical talent was on full display in Austin, Texas.

By
DeMicia Inman, Preezy Brown
March 23, 2023 6:46pm
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Dusana Risovic for Rolling Stone; Laetitia Rumford for VIBE; Dusana Risovic for
Rolling Stone

The music portion of the 2023 South By Southwest Conference and Festivals
schedule kicked off in Austin, Texas on Monday, March 13. Thousands of music
lovers, hundreds of performers congregated to dozens of stages to see five
days-worth of sets by the industry’s biggest names and rising acts across
various genres.

Glossy flyers advertised performances from the likes of Jadakiss and Lil Yachty,
panel discussions with Hip-Hop veterans like Curren$y and Wu-Tang Clan’s RZA.
There was an abundance of entertaining and educational events for music heads to
keep the week lively.

With so much to do and see, it was impossible to watch every show and catching
numerous performances in one night became a handful. Still, there were many acts
that stood out against the big-name headliners and memorable showcases with
their overwhelming lineups.

In the midst of the SXSW swarm, here are our favorite standout moments from this
year’s late winter event.

BABY ROSE AT ROLLING STONE'S 'FUTURE OF MUSIC'

Share
Photo : Laetitia Rumford/VIBE

Baby Rose made her South By Southwest debut at Rolling Stone’s Future Of Music
event with a vocally sound and emotionally stirring performance pleasing new
fans and old alike. Performing with a live band at Austin City Limit’s Moody
Theater, the 28-year-old singer shared the meaningful moments behind her
personally penned tracks. Commanding a crowd of lively fans, the
Grammy-nominated singer and songwriter explained the personal experiences that
led to songs such as “Stop The Bleeding” and “Go.” Both songs are from Baby
Rose’s upcoming EP Through and Through are set to drop later this year. –
DeMicia Inman

CONWAY THE MACHINE AT 'BEER N TACOS'

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Conway the Machine performs onstage at 'Beer n Tacos' during the SXSW Conference
and Festivals at Parish on March 18, 2023 in Austin, Texas.
Photo : Hutton Supancic/Getty Images for SXSW

SXSW has long been a stage for artists to make statements and Conway The Machine
did just that with his headlining set at the Beer-N-Tacos SXSW showcase. A
marquee artist on a robust slate of performers that included Erica Banks, Kodie
Shane, DJ Kid Capri and DJ Paul, the Drumwork Music Group founder dominated the
stage at Parish on Saturday night (March 18). Bouncing around his catalog, The
Machine served up choice cuts from his acclaimed 2021 album God Don’t Make
Mistakes, but also used his set to introduce Austin, Texas to his label roster,
namely Buffalo rapper Jae Skeese, with whom Conway recently collaborated with on
the joint-album Pain Provided Profit.

In addition to Skeese, fellow Drumwork signee 7xvethegenius also made an
appearance and graced the crowd with her lyrical prowess, further proving the
well of female talent in upstate New York is overflowing. Conway showed there’s
strength in numbers with his Beer-N-Tacos performance as Drumwork Music Group
solidified themselves among the latest rap crews to watch out for. — Preezy
Brown

IMAN EUROPE AT UNITEDMASTERS' HOUSE OF INDEPENDENCE

Share
Photo : Mark Adriane

UnitedMasters partnered with Intuit for The Breakthrough, a showcase of rising
talent at the music company, and Ally’s SXSW Takeover this past week. Held at
the United Masters’ House of Independence at The Belmont on Thursday (March 16),
the two-day event included a fireside chat with Earn Your Leisure and headlining
performances from LaRussell and Jadakiss. While those big names put on a hell of
a show, the supporting acts on the bill were also impressive. Los Angeles native
Iman Europe brought her West Coast vibes to the Lone Star State for a medley of
vibrant selections.

Beginning her set with her popular cut “No Creases,” Iman served up a few
unreleased joints, including the revenue-minded track “Moneymorphasis” and the
Fat Ron-assisted “Get Widdit.” After giving Fat Reezy solo airtime to perform
his song “Bad Bi**h,” the rap-singer flexed her lyrical skills with an a capella
freestyle before launching into “MWWM,” the collaborative cut with fellow L.A.
native Thurz. “Y’all smiling, y’all so cute,” the indie stalwart told the crowd
at one point during the performance. Positive energy permeated the room, due in
large part to her infectious musical presentation. — PB

CHLÖE AT ROLLING STONE'S 'FUTURE OF MUSIC'

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Chlöe at Rolling Stone Future of Music held at ACL Live at the Moody Theater on
March 17, 2023 in Austin, Texas.
Photo : Dusana Risovic for Rolling Stone

At the dawn of a new era in her solo career, Chlöe stormed the stage on Friday
(March 17) to a party-ready crowd chanting her name. The singer, dressed in a
red latex leotard made sure her microphone was on and her moves were ready for
what she later described on Instagram as her “last time performing this set.”
“Future Of Music” served as the perfect name for an event where Chlöe shined.

The singer-songwriter delivered a mesmerizing set of her solo efforts including
“Have Mercy,” “Pray It Away” and “Treat Me.” The 24-year-old made sure to put as
much effort and energy into her choreography as her vocal delivery while
commanding respect as a powerhouse performer.

“There hasn’t been a day where I’m not filled with such gratitude,” she shared
on-stage, introducing her pending debut album In Pieces.“Because you don’t know
this album is a piece of my heart, literally. I’ve been through a lot, as I’m
sure all of us have been in here. And I use the music as therapy to get me
through, to help me believe in myself more.” — DI

DEMI GRACE AT THE 'CAREFREE BLACK GIRL COOKOUT'

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Photo : Javon Salnav; Instagram/@WavvyBoogz

SXSW falls in March, which doubles as Women’s Month, and the ladies were
definitely putting on for the ladies at the Carefree Black Girl showcase on
Thursday evening (March 17). Held at Revival Coffee and hosted by Quanna MC, the
show’s lineup was filled with talented women from all corners of the country and
spanned multiple genres. One of the stronger R&B performances came courtesy of
Demi Grace, a songstress out of Harlem, N.Y. who lit up the crowd with her
bright smile and sultry vocals. Wearing a blueish tracksuit, black halter top,
and white shades, Demi opened her set with the upbeat ditty “Calling Me,” which
boasted a festive backdrop and prompted the audience to bounce and sway along to
the beat.

After telling the crowd to step closer to the stage, the intimacy of her
performance increased as she dived into a succession of slow-burners from her
catalog. Pulling out the “emotional” number “Queen,” Demi continued to engage
with attendees. “I like how y’all moving cause it hits you in your soul,” she
said at one point, giving fans additional joints from her most recent release
Blackcurrant. For her last number of the evening, the vocalist closed her time
on stage with the empowering track “I’m Okay,” which she described as
“liberating” and about “being comfortable in your own skin.” Among the opening
acts of the evening, Demi helped set the tone for what proved to be a
celebration and congregation of carefree Black women. — PB

KENYON DIXON AT 'RNB FOREVER'

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Photo : Laetitia Rumford/VIBE

The pouring rain outside of Austin’s The North Door set the perfect tone for a
night of cozy R&B music. Watts, Los Angeles native Kenyon Dixon stepped up to
the challenge with a soothing performance of his fan-favorite records. With a
fun two-step and sincere vocal delivery, the soulful musician delivered a live
version of “Get High, Get By,”, and previewed a new track “Slow Dancing” which
features fellow R&B artist Marcus Kincy and is set to be released on March 31.

Calmly representing for the West Coast with a red L.A.-fitted cap, the talented
songwriter caressed the microphone as he delivered his tender lyrics, keenly
aware of his vocal range and appeal. The performance served as a reminder that
Kenyon Dixon is one of the modern R&B artists ushering a classic genre to new
horizons. — DI

CHAMELEON LIME WHOOPIEPIE AT THE INTERNATIONAL DAY STAGE

Share
Chi- and Whoopie 1 of Chameleon Lime Whoopiepie perform onstage at 'Sounds from
Japan' during the 2023 SXSW Conference and Festivals on March 17, 2023 in
Austin, Texas.
Photo : Amanda Stronza/Getty Images for SXSW

The multitude of artists at SXSW and the diversity of the sounds displayed
during the festivals means its likely you’ll be exposed to new artists that may
stand outside your typical musical taste. Yet, oftentimes, the unfamiliar can be
as good or even better than what you’d normally consume. This was the case after
we came across Chameleon Lime Whoopiepie, a group out of Japan that made an
appearance at the SXSW Registrant Lounge on Saturday afternoon (March 18).

Led by Chi, a singer with influences ranging from punk to Hip-Hop and everything
in between, the band includes masked musicians Whoopies No. 1 and Whoopies No.
2. The trio made the trek from Tokyo to treat fans to a rollicking show on The
International Day Stage. Wearing bright orange in her hair and clothes, Chi’s
colorful energy matched her outfit, as she appeared to be enjoying every second
of the performance.

After peeping their set and doing some research on their most recent releases,
songs like “LaLaLa,” “Crush Style,” and “Dislike” were among those performed by
CLP. If you ask us, those song could be embraced by many music fans looking for
a change of pace from their usual playlist. — PB

SCHUY AT THE 'CAREFREE BLACK GIRL COOKOUT'

Share
Photo : Javon Salnav/@WavvyBoogz

Ft. Worth, Texas native Schuy lit up the stage at the Carefree Black Girl
Cookout on Friday (March 17) at South By Southwest. The cold evening at Revival
Coffee House was warmed by the fiery presence of the 24-year-old who showcased
not only her lyrical talent and agile delivery but also high-energy dance moves
and a rightfully confident attitude. While watching Schuy for the first time, we
became familiar with a self-aware, whimsical rapper, fully capable of telling
stories and talking her sh*t. Wearing long red braids and a metallic blue
bodysuit, the audience was entranced by not only her music but also her persona.
— DI

M-RRRR THE PRODUCER AT THE TRAP-A-HOLICS SHOWCASE

Share
Photo : Damar Brown

Nowadays, rap’s talent pool is deep as it’s ever been. Artists from untapped
regions set on throwing their city on their back is a recurring theme in
Hip-Hop; many of those aspiring stars descended on Austin, Texas last week. One
newcomer that caught our attention at SXSW is M-RRRR The Producer, a creative
out of Chester, Pa. who rocked the Trap-A-Holics SXSW showcase on Saturday
afternoon (March 18). Donning a white designer jacket and black shades, the
rhyming beatsmith gave a short introduction before launching into his
performance.

Commanding the DJ to cue up his pulsating self-produced single “Go Getter,”
M-RRRR pranced across the outdoor stage, bragging, “If you ain’t count a hundred
thousand by hand then we ain’t the same” amid ominous threats to his rivals. In
addition to his repenting cut “Dead Wrong,” the L.O.A.D. Entertainment rapper
debuted a new single, which he tells the crowd he and his team “just did a few
days ago” in their hotel. “Ima go hard, I was born to shine with it,” he sneered
on the blustering salvo, rhyming every syllable with intent while making it
clear he’s determined to reach the top of the food chain.

Receiving warm reception from the cannabis-friendly crowd, M-RRRR The Producer’s
set left listeners on a high and ranked among the more memorable, yet unexpected
showings we came across during our stay. — PB

D-STURDY AND THE PHILLY GOATS AT VIBE X DEF JAM'S HIP-HOP SHOWCASE

Share
AUSTIN, TEXAS - MARCH 15: D Sturdy (R) of D Sturdy / Philly Goats perform during
the Def Jam Recordings x VIBE 'Hip-Hop's Next & Now' SXSW Showcase presented by
SAG-AFTRA's Hip-Hop Alliance at Empire Garage on March 15, 2023 in Austin,
Texas.
Photo : Tim Mosenfelder/Getty Images for VIBE x Def Jam Recordings

D-Sturdy has the whole world shaking their hips and this is only the beginning.
Joined by the Philly Goats, the rising rapper brought his kinetic energy to
VIBE and Def Jam Recordings’ “Hip-Hop’s Next & Now” SXSW showcase in partnership
with SAG-AFTRA. On Wednesday night (March 15), D-Sturdy kicked off the evening
affair and made sure to bring not only his rap skills to the audience but also
his viral dance moves. Performing in an all-black sweatsuit, D-Sturdy’s diamond
chains caught every camera flash as he grinned on stage. The exciting freestyle
dancing paired with the gritty lyrics and high-paced beats created a lively and
enjoyable show for all.

After his performance, D-Sturdy shared who he’s music inspired by—Lil Durk, Lil
Baby, and Meek Mill—and revealed he has a pending collaboration with Lil Uzi
Vert. — DI

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with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance,
whether you read an article, watch a video, listen to a podcast or look at a
product description, how long you spent on this service and the web pages you
visit etc. This is very helpful to understand the relevance of
(non-advertising) content that is shown to you.

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* DEVELOP AND IMPROVE SERVICES 525 PARTNERS CAN USE THIS PURPOSE

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Information about your activity on this service, such as your interaction
with ads or content, can be very helpful to improve products and services and
to build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

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FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

* UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
DIFFERENT SOURCES 440 PARTNERS CAN USE THIS PURPOSE

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Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain
contents).

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* CREATE PROFILES TO PERSONALISE CONTENT 218 PARTNERS CAN USE THIS PURPOSE

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Information about your activity on this service (for instance, forms you
submit, non-advertising content you look at) can be stored and combined with
other information about you (such as your previous activity on this service
or other websites or apps) or similar users. This is then used to build or
improve a profile about you (which might for example include possible
interests and personal aspects). Your profile can be used (also later) to
present content that appears more relevant based on your possible interests,
such as by adapting the order in which content is shown to you, so that it is
even easier for you to find content that matches your interests.

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TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

* ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 120 PARTNERS CAN USE
THIS PURPOSE

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With your acceptance, certain characteristics specific to your device might
be requested and used to distinguish it from other devices (such as the
installed fonts or plugins, the resolution of your screen) in support of the
purposes explained in this notice.

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PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 758 PARTNERS CAN USE THIS PURPOSE

Personalised advertising and content, advertising and content measurement,
audience research and services development

* USE LIMITED DATA TO SELECT ADVERTISING 601 PARTNERS CAN USE THIS PURPOSE

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Advertising presented to you on this service can be based on limited data,
such as the website or app you are using, your non-precise location, your
device type or which content you are (or have been) interacting with (for
example, to limit the number of times an ad is presented to you).

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* CREATE PROFILES FOR PERSONALISED ADVERTISING 489 PARTNERS CAN USE THIS
PURPOSE

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Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about
you (for example, information from your previous activity on this service and
other websites or apps) or similar users. This is then used to build or
improve a profile about you (that might include possible interests and
personal aspects). Your profile can be used (also later) to present
advertising that appears more relevant based on your possible interests by
this and other entities.

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* USE PROFILES TO SELECT PERSONALISED ADVERTISING 484 PARTNERS CAN USE THIS
PURPOSE

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Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites
or apps (like the forms you submit, content you look at), possible interests
and personal aspects.

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* USE PROFILES TO SELECT PERSONALISED CONTENT 190 PARTNERS CAN USE THIS PURPOSE

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Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the
order in which content is shown to you, so that it is even easier for you to
find (non-advertising) content that matches your interests.

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* MEASURE ADVERTISING PERFORMANCE 696 PARTNERS CAN USE THIS PURPOSE

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Information regarding which advertising is presented to you and how you
interact with it can be used to determine how well an advert has worked for
you or other users and whether the goals of the advertising were reached. For
instance, whether you saw an ad, whether you clicked on it, whether it led
you to buy a product or visit a website, etc. This is very helpful to
understand the relevance of advertising campaigns.

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* USE LIMITED DATA TO SELECT CONTENT 117 PARTNERS CAN USE THIS PURPOSE

Switch Label

Content presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device
type, or which content you are (or have been) interacting with (for example,
to limit the number of times a video or an article is presented to you).

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Form analysis 3 forms found in the DOM

Name: email-capture-form — POST https://cloud.email.vibe.com/api/

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