online.hbs.edu
Open in
urlscan Pro
52.222.214.114
Public Scan
Submitted URL: https://info.online.hbs.edu/e3t/Btc/48+113/c2-rz04/VXjy633WzDzvN7XhcQvn2KWlW7RdXLG4DcFNKN5DTzlt3q3n_V1-WJV7CgX22N6Clc3_Qhz9Z...
Effective URL: https://online.hbs.edu/courses/data-science-for-business/?utm_campaign=Topic%20to%20Program%20Lead%20Nurturing&utm_medi...
Submission: On January 17 via api from CH — Scanned from DE
Effective URL: https://online.hbs.edu/courses/data-science-for-business/?utm_campaign=Topic%20to%20Program%20Lead%20Nurturing&utm_medi...
Submission: On January 17 via api from CH — Scanned from DE
Form analysis 1 forms found in the DOM
<form><span class="fieldset">
<p><input type="checkbox" value="check" id="chkMain" checked="checked" class="legacy-group-status optanon-status-checkbox"><label for="chkMain">Active</label></p>
</span></form>Text Content
PLEASE ACCEPT HBS WEBSITE COOKIES:
This site uses cookies and similar technologies to provide online services,
enhance the performance and functionality of our services, analyze the use of
our website, and assist with our advertising and marketing efforts.
Close
Accept Cookies
Cookie Settings
* Your Privacy
* Strictly Necessary Cookies
* Performance Cookies
* Functional Cookies
* Targeting Cookies
* More Information
Privacy Preference Center
Active
Always Active
Save Settings
Allow All
HBS Online
* Courses
* Business Essentials
* Leadership & Management
* Analytics
* Entrepreneurship & Innovation
* Strategy
* Finance & Accounting
* Business in Society
* For Organizations
* Insights
* More Info
* About
* Media Coverage
* Founding Donors
* Leadership Team
* Careers
* My Courses
* My Account
* Apply Now
HBS Home
* About HBS
* Academic Programs
* Alumni
* Faculty & Research
* Baker Library
* Giving
* Harvard Business Review
* Initiatives
* News
* Recruit
* Map / Directions
Search
Skip to Main Content
* Courses
Open Courses Mega Menu
* Business Essentials
* Credential of Readiness (CORe)
* Business Analytics
* Economics for Managers
* Financial Accounting
* Leadership & Management
* Leadership Principles
* Management Essentials
* Negotiation Mastery
* Organizational Leadership
* Strategy Execution
* Analytics
* Business Analytics
* Data Science Principles
* Data Science for Business
* Big Data for Social Good
* Data Privacy and Technology
* Digital Health
* Entrepreneurship & Innovation
* Entrepreneurship Essentials
* Disruptive Strategy
* Negotiation Mastery
* Design Thinking and Innovation
* Strategy
* Strategy Execution
* Economics for Managers
* Disruptive Strategy
* Global Business
* Sustainable Business Strategy
* Health Care Economics
* Finance & Accounting
* Financial Accounting
* Leading with Finance
* Alternative Investments
* Financial Analysis & Valuation for Lawyers
* Business in Society
* Sustainable Business Strategy
* Global Business
* Health Care Economics
* Big Data for Social Good
* Digital Health
* All Courses
* For Organizations
Open For Organizations Mega Menu
* Corporate Learning
Help your employees master essential business concepts, improve
effectiveness, and expand leadership capabilities.
* Academic Solutions
Integrate HBS Online courses into your curriculum to support programs and
create unique educational opportunities.
* Need Help?
* Frequently Asked Questions
* Contact Us
* Insights
Open Insights Mega Menu
* Business Insights Blog
* Career Development
* Communication
* Decision-Making
* Earning Your MBA
* Entrepreneurship & Innovation
* Finance
* Leadership
* Management
* Negotiation
* Strategy
* All Topics
* Free Leadership Lesson
Become a resilient leader in these turbulent times.
* Free Guide
Learn how to advance your career with essential business skills.
* More Info
Open More Info Mega Menu
* Learning Experience
Master real-world business skills with our immersive platform and engaged
community.
* Certificates, Credentials, & Credits
Learn how completing courses can boost your resume and move your career
forward.
* Learning Tracks
Take your career to the next level with this specialization.
* Financing & Policies
* Employer Reimbursement
* Payment & Financial Aid
* Policies
* Connect
* Student Stories
* Community
* Need Help?
* Frequently Asked Questions
* Request Information
* Apply Now
Login
My Courses
Access your courses and engage with your peers
My Account
Manage your account, applications, and payments.
HBS Home
* About HBS
* Academic Programs
* Alumni
* Faculty & Research
* Baker Library
* Giving
* Harvard Business Review
* Initiatives
* News
* Recruit
* Map / Directions
HBS Online
* Courses
* Business Essentials
* Leadership & Management
* Analytics
* Entrepreneurship & Innovation
* Strategy
* Finance & Accounting
* Business in Society
* For Organizations
* Insights
* More Info
* About
* Media Coverage
* Founding Donors
* Leadership Team
* Careers
* My Courses
* My Account
* Apply Now
Skip to Main Content
* Courses
Open Courses Mega Menu
* Business Essentials
* Credential of Readiness (CORe)
* Business Analytics
* Economics for Managers
* Financial Accounting
* Leadership & Management
* Leadership Principles
* Management Essentials
* Negotiation Mastery
* Organizational Leadership
* Strategy Execution
* Analytics
* Business Analytics
* Data Science Principles
* Data Science for Business
* Big Data for Social Good
* Data Privacy and Technology
* Digital Health
* Entrepreneurship & Innovation
* Entrepreneurship Essentials
* Disruptive Strategy
* Negotiation Mastery
* Design Thinking and Innovation
* Strategy
* Strategy Execution
* Economics for Managers
* Disruptive Strategy
* Global Business
* Sustainable Business Strategy
* Health Care Economics
* Finance & Accounting
* Financial Accounting
* Leading with Finance
* Alternative Investments
* Financial Analysis & Valuation for Lawyers
* Business in Society
* Sustainable Business Strategy
* Global Business
* Health Care Economics
* Big Data for Social Good
* Digital Health
* All Courses
* For Organizations
Open For Organizations Mega Menu
* Corporate Learning
Help your employees master essential business concepts, improve
effectiveness, and expand leadership capabilities.
* Academic Solutions
Integrate HBS Online courses into your curriculum to support programs and
create unique educational opportunities.
* Need Help?
* Frequently Asked Questions
* Contact Us
* Insights
Open Insights Mega Menu
* Business Insights Blog
* Career Development
* Communication
* Decision-Making
* Earning Your MBA
* Entrepreneurship & Innovation
* Finance
* Leadership
* Management
* Negotiation
* Strategy
* All Topics
* Free Leadership Lesson
Become a resilient leader in these turbulent times.
* Free Guide
Learn how to advance your career with essential business skills.
* More Info
Open More Info Mega Menu
* Learning Experience
Master real-world business skills with our immersive platform and engaged
community.
* Certificates, Credentials, & Credits
Learn how completing courses can boost your resume and move your career
forward.
* Learning Tracks
Take your career to the next level with this specialization.
* Financing & Policies
* Employer Reimbursement
* Payment & Financial Aid
* Policies
* Connect
* Student Stories
* Community
* Need Help?
* Frequently Asked Questions
* Request Information
* Apply Now
Login
My Courses
Access your courses and engage with your peers
My Account
Manage your account, applications, and payments.
HBS Home
* About HBS
* Academic Programs
* Alumni
* Faculty & Research
* Baker Library
* Giving
* Harvard Business Review
* Initiatives
* News
* Recruit
* Map / Directions
HBS Online
* Courses
* Business Essentials
* Leadership & Management
* Analytics
* Entrepreneurship & Innovation
* Strategy
* Finance & Accounting
* Business in Society
* For Organizations
* Insights
* More Info
* About
* Media Coverage
* Founding Donors
* Leadership Team
* Careers
* My Courses
* My Account
* Apply Now
* …→
* Harvard Business School→
* HBS Online→
* Online Business Certificate Courses
* Online Business Certificate Courses
* Analytics
* Business Essentials
* Business in Society
* Entrepreneurship & Innovation
* Finance & Accounting
* Leadership & Management
* Strategy
→
Data Science for Business
DATA SCIENCE FOR BUSINESS
Move Beyond the Spreadsheet
Data Science for Business teaches you how to effectively use data to tackle your
business decisions and motivate those around you to take action based on
evidence. Designed for managers, this course provides a hands-on approach for
demystifying the data science ecosystem and making you a more conscientious
consumer of information.
Brought to you by:
WHAT YOU'LL LEARN
The course will be delivered via HBS Online’s course platform and immerse
learners in real-world examples from experts at industry-leading organizations.
By the end of the course, participants will be able to:
Play an Introduction to Data Science Ready video with Audio Descriptions
Play an Introduction to Data Science Ready video with Audio Descriptions
Go to Course Syllabus
* Move beyond the spreadsheet with a foundational understanding of data science
tools, processes, and models, to understand the importance of data science
and how it relates to business decisions and organizational success
* Leverage data science to hone your decision-making skills and learn how to
identify and avoid common mistakes while interpreting datasets, metrics, and
visualizations
* Create a data-driven framework for your organization and for yourself;
develop hypotheses and insights; identify data and missing components; and
speak a common language with your data teams to lead to actionable
recommendations
* Understand key techniques such as data curation, regression models,
prediction and analyses, and visualization, and learn how to read basic code,
such as R, in order to comprehend the syntax that informs data requests
* Assess applicable methodologies in statistics, data analytics, and data
science by hearing from real-world examples across industries, topics, and
business challenges
ABOUT THE PROFESSOR
Yael Grushka-Cockayne is the Altec Styslinger Foundation Bicentennial Chair in
Business Administration and Senior Associate Dean for Professional Degree
Programs at the University of Virginia Darden School of Business, and was
formerly a Visiting Professor of Business Administration at Harvard Business
School and Professor of Business Administration. Her research and teaching
activities focus on data science, forecasting, project management, and
behavioral decision-making. Her research is published in numerous academic and
professional journals, and she is a regular speaker at international conferences
in the areas of decision analysis, project management, and management science.
In 2014, Grushka-Cockayne was named one of "21 Thought-Leader Professors" in
Data Science.
WHO WILL BENEFIT
ASPIRING MANAGERS
Get a headstart on your next career by gaining new technical skills and a
data-driven mindset.
MANAGERS AND RISING LEADERS
Dig into your organization’s datasets to create compelling business plans that
increase revenue while mitigating risk.
PRODUCT MANAGERS
Develop market-driven products by using data to identify and predict market
size, competition, and buyer trends.
PROGRAM STRUCTURE
Data Science for Business consists of approximately 20 hours of material
delivered over a four-week period. You can complete the coursework on your own
time while meeting regular deadlines.
Coming Soon
* Length: 4 Weeks
* Cost: $1,600
* Dates to Be Announced Soon
Sign Up for Alerts
*
*
SYLLABUS
Data Science for Business will teach you how to think beyond the spreadsheet,
and effectively use data to tackle your business decisions, becoming a stronger
manager. By the end of the course, you should understand how to create a
data-driven framework for your organization or yourself; develop hypotheses and
insights from visualization; identify data mistakes or missing components; and,
speak the language of data science across themes such as forecasting, linear
regressions, and machine learning to better lead your team to long-term success.
Learning requirements: In order to earn a Certificate of Completion from Harvard
Online and Harvard Business School Online, participants must thoughtfully
complete all 6 modules, including associated quizzes, by stated deadlines.
Download Syllabus (pdf)
Modules Case Studies Takeaways Key Exercises Module 1: The Data Science Shift
* Carvana: Good Data and Bad Buys
* Apply the steps of the Data Driven Decision Framework
* Identify the benefits that data science brings to business problems
* Translate business problems into data hypotheses
* Explore and describe datasets
* Use visualizations to generate hypotheses
Module 2: Data Wrangling
* Fannie Mae: Identifying Investments
* Relate the quality of data with the the quality of the conclusions
* Assess the quality of data
* Guide decisions for merging tables and managing missing data
* Prepare and clean data for analysis
* Examine data dictionaries
* Design table joins
* Identify solutions for managing missing data
Module 3: Visualization
* StockX: Drawing Demand
* Incorporate visualizations throughout the data science process
* Interpret charts and graphs
* Develop questions from visualizations
* Design visualizations for clear communication with maximal impact
* Critique existing charts and identify methods of improvement
* Generate insight with graphs
* Design visualizations to express data clearly
Module 4: Time Series Forecasting
* NICU beds: Creating Capacity
* Connect yesterday’s data with tomorrow’s prediction
* Evaluate temporal patterns in data
* Match the time scale with the business problem
* Select appropriate smoothing techniques for time series forecasting
* Determine when time series analysis is useful and informative
* Select appropriate methods for exponential smoothing
Module 5: Linear Regressions
* Bark Gift Shop: Motivating Managers
* ATO Pictures: Marketing Movies
* Interpret linear regression results
* Extend intuition into analysis
* Apply advanced methods to gain sophistication and insight to your
understanding
* Identify relationships between variables
* Write hypotheses
* Explain the parts of a linear model, including interactions and dummy
variables
* Interpret linear regression results
Module 6: Logistic Regressions and Machine Learning
* Carvana and Fannie Mae
* Differentiate linear and logistic regression
* Conceptualize Machine Learning
* Evaluate model fit
* Complete a confusion matrix
* Interpret results from logistic regression, CART, random forest, lasso, and
neural networks
* Select a model to guide decisions
Syllabus
Module 1: The Data Science Shift
Case Studies
* Carvana: Good Data and Bad Buys
Takeaways
* Apply the steps of the Data Driven Decision Framework
* Identify the benefits that data science brings to business problems
Key Exercises
* Translate business problems into data hypotheses
* Explore and describe datasets
* Use visualizations to generate hypotheses
Module 2: Data Wrangling
Case Studies
* Fannie Mae: Identifying Investments
Takeaways
* Relate the quality of data with the the quality of the conclusions
* Assess the quality of data
* Guide decisions for merging tables and managing missing data
Key Exercises
* Prepare and clean data for analysis
* Examine data dictionaries
* Design table joins
* Identify solutions for managing missing data
Module 3: Visualization
Case Studies
* StockX: Drawing Demand
Takeaways
* Incorporate visualizations throughout the data science process
* Interpret charts and graphs
* Develop questions from visualizations
* Design visualizations for clear communication with maximal impact
Key Exercises
* Critique existing charts and identify methods of improvement
* Generate insight with graphs
* Design visualizations to express data clearly
Module 4: Time Series Forecasting
Case Studies
* NICU beds: Creating Capacity
Takeaways
* Connect yesterday’s data with tomorrow’s prediction
* Evaluate temporal patterns in data
* Match the time scale with the business problem
* Select appropriate smoothing techniques for time series forecasting
Key Exercises
* Determine when time series analysis is useful and informative
* Select appropriate methods for exponential smoothing
Module 5: Linear Regressions
Case Studies
* Bark Gift Shop: Motivating Managers
* ATO Pictures: Marketing Movies
Takeaways
* Interpret linear regression results
* Extend intuition into analysis
* Apply advanced methods to gain sophistication and insight to your
understanding
Key Exercises
* Identify relationships between variables
* Write hypotheses
* Explain the parts of a linear model, including interactions and dummy
variables
* Interpret linear regression results
Module 6: Logistic Regressions and Machine Learning
Case Studies
* Carvana and Fannie Mae
Takeaways
* Differentiate linear and logistic regression
* Conceptualize Machine Learning
* Evaluate model fit
Key Exercises
* Complete a confusion matrix
* Interpret results from logistic regression, CART, random forest, lasso, and
neural networks
* Select a model to guide decisions
THE HBS ONLINE ADVANTAGE
Play an Introduction to the HBS Online Platform video with Audio Descriptions
Play an Introduction to the HBS Online Platform video with Audio Descriptions
* World-class faculty
* Edge-of-your-seat online learning
* Global peer collaboration and networking
* Real-world, case-based learning
Harvard Business School Online offers a unique and highly engaging way to learn
vital business concepts. Immerse yourself in real challenges faced by business
leaders across a variety of industries. You’ll wrestle with the same issues and
imperfect information, while problem-solving and interacting with fellow
learners from around the world.
Play students explain their experience an HBS Online course video with Audio
Descriptions
Play students explain their experience an HBS Online course video with Audio
Descriptions
Play students explain their experience an HBS Online course video with Audio
Descriptions
Play students explain their experience an HBS Online course video with Audio
Descriptions
STORIES FROM OUR LEARNERS
* > This course was impactful especially using case studies of real-life
> situations to solve complex and confusing problems. The results of this
> will help improve my managerial decisions within and outside the
> organizations to minimize risks and increase profits
Bamidele Ajisogun,
Sr. Project Analyst Business Intelligence, Strategy, Product Development &
Innovation UPMC Workpartners
* > This course had an amazing instructor, amazing examples, and an amazing
> user interface that made it easy for me to grasp the material and learn
> simultaneously with others around the world.
Shawn Carrington, Jr.,
Senior Executive Officer Perspecta, Inc.
* > The platform was engaging, innovative, and allowed me to interact with the
> material in a way I never expected from an online course.
Bethany Larson,
HBS Online Participant
* > I had never experienced such an immersive platform online, and could argue
> that it was more effective at building and solidifying knowledge than some
> of the in-class courses I took in college.
Ryan Dumlao,
HBS Online Participant
*
* •
* •
* •
* •
*
REQUEST MORE INFORMATION
Sign up to receive additional information about this course. Find out what other
learners are doing with the skills they gained, and evaluate if this course is
the right fit for you.
Learn More
Learn More
FREQUENTLY ASKED QUESTIONS
Do I have to log in at a set time? How does the grading process work? At this
point, you probably have a few questions, and we’ve got answers.
Learn More
Learn More
ENROLLMENT ELIGIBILITY
Our easy online application is free, and no special documentation is required.
All applicants must be at least 18 years of age, proficient in English, and
committed to learning and engaging with fellow participants throughout the
course. We confirm enrollment eligibility within one week of your application.
Earn Your Certificate
Enroll today in Harvard Online's Data Science for Business course.
All FAQs
TOP FAQS
HOW ARE HBS ONLINE COURSES DELIVERED?
+–
We offer self-paced programs (with weekly deadlines) on the HBS Online course
platform.
Our platform features short, highly produced videos of HBS faculty and guest
business experts, interactive graphs and exercises, cold calls to keep you
engaged, and opportunities to contribute to a vibrant online community.
DO I NEED TO COME TO CAMPUS TO PARTICIPATE IN HBS ONLINE PROGRAMS?
+–
No, all of our programs are 100 percent online, and available to participants
regardless of their location.
HOW DO I ENROLL IN A COURSE?
+–
All programs require the completion of a brief application. The applications
vary slightly from program to program, but all ask for some personal background
information. You can apply for and enroll in programs here. If you are new to
HBS Online, you will be required to set up an account before starting an
application for the program of your choice.
Our easy online application is free, and no special documentation is required.
All applicants must be at least 18 years of age, proficient in English, and
committed to learning and engaging with fellow participants throughout the
program.
After submitting your application, you should receive an email confirmation from
HBS Online. If you do not receive this email, please check your junk email
folders and double-check your account to make sure the application was
successfully submitted.
Updates to your application and enrollment status will be shown on your
Dashboard. We confirm enrollment eligibility within one week of your
application.
DOES HARVARD BUSINESS SCHOOL ONLINE OFFER AN ONLINE MBA?
+–
No, Harvard Business School Online offers business certificate programs.
WHAT ARE MY PAYMENT OPTIONS?
+–
We accept payments via credit card, Western Union, and (when available) bank
loan. Some candidates may qualify for scholarships or financial aid, which will
be credited against the Program Fee once eligibility is determined. Please refer
to the Payment & Financial Aid page for further information.
We also allow you to split your payment across 2 separate credit card
transactions or send a payment link email to another person on your behalf. If
splitting your payment into 2 transactions, a minimum payment of $350 is
required for the first transaction.
In all cases, net Program Fees must be paid in full (in US Dollars) to complete
registration.
WHAT ARE THE POLICIES FOR REFUNDS AND DEFERRALS?
+–
After enrolling in a program, you may request a withdrawal with refund (minus a
$100 nonrefundable enrollment fee) up until 24 hours after the start of your
program. Please review the Program Policies page for more details on refunds and
deferrals. If your employer has contracted with HBS Online for participation in
a program, or if you elect to enroll in the undergraduate credit option of the
Credential of Readiness (CORe) program, note that policies for these options may
differ.
SIGN UP FOR NEWS & ANNOUNCEMENTS
*
*
*
*
*
SUBJECT AREAS
* Business Essentials
* Leadership & Management
* Analytics
* Entrepreneurship & Innovation
* Strategy
* Finance & Accounting
* Business & Society
QUICK LINKS
* FAQs
* Contact Us
* Request Info
* Apply Now
ABOUT
* About Us
* Media Coverage
* Founding Donors
* Leadership Team
* Careers @ HBS Online
LEGAL
* Legal
* Policies
Copyright © President & Fellows of Harvard College
* Site Map
* Trademark Notice
* Digital Accessibility
PDF
×