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PLEASE ACCEPT HBS WEBSITE COOKIES: This site uses cookies and similar technologies to provide online services, enhance the performance and functionality of our services, analyze the use of our website, and assist with our advertising and marketing efforts. Close Accept Cookies Cookie Settings * Your Privacy * Strictly Necessary Cookies * Performance Cookies * Functional Cookies * Targeting Cookies * More Information Privacy Preference Center Active Always Active Save Settings Allow All HBS Online * Courses * Business Essentials * Leadership & Management * Analytics * Entrepreneurship & Innovation * Strategy * Finance & Accounting * Business in Society * For Organizations * Insights * More Info * About * Media Coverage * Founding Donors * Leadership Team * Careers * My Courses * My Account * Apply Now HBS Home * About HBS * Academic Programs * Alumni * Faculty & Research * Baker Library * Giving * Harvard Business Review * Initiatives * News * Recruit * Map / Directions Search Skip to Main Content * Courses Open Courses Mega Menu * Business Essentials * Credential of Readiness (CORe) * Business Analytics * Economics for Managers * Financial Accounting * Leadership & Management * Leadership Principles * Management Essentials * Negotiation Mastery * Organizational Leadership * Strategy Execution * Analytics * Business Analytics * Data Science Principles * Data Science for Business * Big Data for Social Good * Data Privacy and Technology * Digital Health * Entrepreneurship & Innovation * Entrepreneurship Essentials * Disruptive Strategy * Negotiation Mastery * Design Thinking and Innovation * Strategy * Strategy Execution * Economics for Managers * Disruptive Strategy * Global Business * Sustainable Business Strategy * Health Care Economics * Finance & Accounting * Financial Accounting * Leading with Finance * Alternative Investments * Financial Analysis & Valuation for Lawyers * Business in Society * Sustainable Business Strategy * Global Business * Health Care Economics * Big Data for Social Good * Digital Health * All Courses * For Organizations Open For Organizations Mega Menu * Corporate Learning Help your employees master essential business concepts, improve effectiveness, and expand leadership capabilities. * Academic Solutions Integrate HBS Online courses into your curriculum to support programs and create unique educational opportunities. * Need Help? * Frequently Asked Questions * Contact Us * Insights Open Insights Mega Menu * Business Insights Blog * Career Development * Communication * Decision-Making * Earning Your MBA * Entrepreneurship & Innovation * Finance * Leadership * Management * Negotiation * Strategy * All Topics * Free Leadership Lesson Become a resilient leader in these turbulent times. * Free Guide Learn how to advance your career with essential business skills. * More Info Open More Info Mega Menu * Learning Experience Master real-world business skills with our immersive platform and engaged community. * Certificates, Credentials, & Credits Learn how completing courses can boost your resume and move your career forward. * Learning Tracks Take your career to the next level with this specialization. * Financing & Policies * Employer Reimbursement * Payment & Financial Aid * Policies * Connect * Student Stories * Community * Need Help? * Frequently Asked Questions * Request Information * Apply Now Login My Courses Access your courses and engage with your peers My Account Manage your account, applications, and payments. HBS Home * About HBS * Academic Programs * Alumni * Faculty & Research * Baker Library * Giving * Harvard Business Review * Initiatives * News * Recruit * Map / Directions HBS Online * Courses * Business Essentials * Leadership & Management * Analytics * Entrepreneurship & Innovation * Strategy * Finance & Accounting * Business in Society * For Organizations * Insights * More Info * About * Media Coverage * Founding Donors * Leadership Team * Careers * My Courses * My Account * Apply Now Skip to Main Content * Courses Open Courses Mega Menu * Business Essentials * Credential of Readiness (CORe) * Business Analytics * Economics for Managers * Financial Accounting * Leadership & Management * Leadership Principles * Management Essentials * Negotiation Mastery * Organizational Leadership * Strategy Execution * Analytics * Business Analytics * Data Science Principles * Data Science for Business * Big Data for Social Good * Data Privacy and Technology * Digital Health * Entrepreneurship & Innovation * Entrepreneurship Essentials * Disruptive Strategy * Negotiation Mastery * Design Thinking and Innovation * Strategy * Strategy Execution * Economics for Managers * Disruptive Strategy * Global Business * Sustainable Business Strategy * Health Care Economics * Finance & Accounting * Financial Accounting * Leading with Finance * Alternative Investments * Financial Analysis & Valuation for Lawyers * Business in Society * Sustainable Business Strategy * Global Business * Health Care Economics * Big Data for Social Good * Digital Health * All Courses * For Organizations Open For Organizations Mega Menu * Corporate Learning Help your employees master essential business concepts, improve effectiveness, and expand leadership capabilities. * Academic Solutions Integrate HBS Online courses into your curriculum to support programs and create unique educational opportunities. * Need Help? * Frequently Asked Questions * Contact Us * Insights Open Insights Mega Menu * Business Insights Blog * Career Development * Communication * Decision-Making * Earning Your MBA * Entrepreneurship & Innovation * Finance * Leadership * Management * Negotiation * Strategy * All Topics * Free Leadership Lesson Become a resilient leader in these turbulent times. * Free Guide Learn how to advance your career with essential business skills. * More Info Open More Info Mega Menu * Learning Experience Master real-world business skills with our immersive platform and engaged community. * Certificates, Credentials, & Credits Learn how completing courses can boost your resume and move your career forward. * Learning Tracks Take your career to the next level with this specialization. * Financing & Policies * Employer Reimbursement * Payment & Financial Aid * Policies * Connect * Student Stories * Community * Need Help? * Frequently Asked Questions * Request Information * Apply Now Login My Courses Access your courses and engage with your peers My Account Manage your account, applications, and payments. HBS Home * About HBS * Academic Programs * Alumni * Faculty & Research * Baker Library * Giving * Harvard Business Review * Initiatives * News * Recruit * Map / Directions HBS Online * Courses * Business Essentials * Leadership & Management * Analytics * Entrepreneurship & Innovation * Strategy * Finance & Accounting * Business in Society * For Organizations * Insights * More Info * About * Media Coverage * Founding Donors * Leadership Team * Careers * My Courses * My Account * Apply Now * …→ * Harvard Business School→ * HBS Online→ * Online Business Certificate Courses * Online Business Certificate Courses * Analytics * Business Essentials * Business in Society * Entrepreneurship & Innovation * Finance & Accounting * Leadership & Management * Strategy → Data Science for Business DATA SCIENCE FOR BUSINESS Move Beyond the Spreadsheet Data Science for Business teaches you how to effectively use data to tackle your business decisions and motivate those around you to take action based on evidence. Designed for managers, this course provides a hands-on approach for demystifying the data science ecosystem and making you a more conscientious consumer of information. Brought to you by: WHAT YOU'LL LEARN The course will be delivered via HBS Online’s course platform and immerse learners in real-world examples from experts at industry-leading organizations. By the end of the course, participants will be able to: Play an Introduction to Data Science Ready video with Audio Descriptions Play an Introduction to Data Science Ready video with Audio Descriptions Go to Course Syllabus * Move beyond the spreadsheet with a foundational understanding of data science tools, processes, and models, to understand the importance of data science and how it relates to business decisions and organizational success * Leverage data science to hone your decision-making skills and learn how to identify and avoid common mistakes while interpreting datasets, metrics, and visualizations * Create a data-driven framework for your organization and for yourself; develop hypotheses and insights; identify data and missing components; and speak a common language with your data teams to lead to actionable recommendations * Understand key techniques such as data curation, regression models, prediction and analyses, and visualization, and learn how to read basic code, such as R, in order to comprehend the syntax that informs data requests * Assess applicable methodologies in statistics, data analytics, and data science by hearing from real-world examples across industries, topics, and business challenges ABOUT THE PROFESSOR Yael Grushka-Cockayne is the Altec Styslinger Foundation Bicentennial Chair in Business Administration and Senior Associate Dean for Professional Degree Programs at the University of Virginia Darden School of Business, and was formerly a Visiting Professor of Business Administration at Harvard Business School and Professor of Business Administration. Her research and teaching activities focus on data science, forecasting, project management, and behavioral decision-making. Her research is published in numerous academic and professional journals, and she is a regular speaker at international conferences in the areas of decision analysis, project management, and management science. In 2014, Grushka-Cockayne was named one of "21 Thought-Leader Professors" in Data Science. WHO WILL BENEFIT ASPIRING MANAGERS Get a headstart on your next career by gaining new technical skills and a data-driven mindset. MANAGERS AND RISING LEADERS Dig into your organization’s datasets to create compelling business plans that increase revenue while mitigating risk. PRODUCT MANAGERS Develop market-driven products by using data to identify and predict market size, competition, and buyer trends. PROGRAM STRUCTURE Data Science for Business consists of approximately 20 hours of material delivered over a four-week period. You can complete the coursework on your own time while meeting regular deadlines. Coming Soon * Length: 4 Weeks * Cost: $1,600 * Dates to Be Announced Soon Sign Up for Alerts * * SYLLABUS Data Science for Business will teach you how to think beyond the spreadsheet, and effectively use data to tackle your business decisions, becoming a stronger manager. By the end of the course, you should understand how to create a data-driven framework for your organization or yourself; develop hypotheses and insights from visualization; identify data mistakes or missing components; and, speak the language of data science across themes such as forecasting, linear regressions, and machine learning to better lead your team to long-term success. Learning requirements: In order to earn a Certificate of Completion from Harvard Online and Harvard Business School Online, participants must thoughtfully complete all 6 modules, including associated quizzes, by stated deadlines. Download Syllabus (pdf) Modules Case Studies Takeaways Key Exercises Module 1: The Data Science Shift * Carvana: Good Data and Bad Buys * Apply the steps of the Data Driven Decision Framework * Identify the benefits that data science brings to business problems * Translate business problems into data hypotheses * Explore and describe datasets * Use visualizations to generate hypotheses Module 2: Data Wrangling * Fannie Mae: Identifying Investments * Relate the quality of data with the the quality of the conclusions * Assess the quality of data * Guide decisions for merging tables and managing missing data * Prepare and clean data for analysis * Examine data dictionaries * Design table joins * Identify solutions for managing missing data Module 3: Visualization * StockX: Drawing Demand * Incorporate visualizations throughout the data science process * Interpret charts and graphs * Develop questions from visualizations * Design visualizations for clear communication with maximal impact * Critique existing charts and identify methods of improvement * Generate insight with graphs * Design visualizations to express data clearly Module 4: Time Series Forecasting * NICU beds: Creating Capacity * Connect yesterday’s data with tomorrow’s prediction * Evaluate temporal patterns in data * Match the time scale with the business problem * Select appropriate smoothing techniques for time series forecasting * Determine when time series analysis is useful and informative * Select appropriate methods for exponential smoothing Module 5: Linear Regressions * Bark Gift Shop: Motivating Managers * ATO Pictures: Marketing Movies * Interpret linear regression results * Extend intuition into analysis * Apply advanced methods to gain sophistication and insight to your understanding * Identify relationships between variables * Write hypotheses * Explain the parts of a linear model, including interactions and dummy variables * Interpret linear regression results Module 6: Logistic Regressions and Machine Learning * Carvana and Fannie Mae * Differentiate linear and logistic regression * Conceptualize Machine Learning * Evaluate model fit * Complete a confusion matrix * Interpret results from logistic regression, CART, random forest, lasso, and neural networks * Select a model to guide decisions Syllabus Module 1: The Data Science Shift Case Studies * Carvana: Good Data and Bad Buys Takeaways * Apply the steps of the Data Driven Decision Framework * Identify the benefits that data science brings to business problems Key Exercises * Translate business problems into data hypotheses * Explore and describe datasets * Use visualizations to generate hypotheses Module 2: Data Wrangling Case Studies * Fannie Mae: Identifying Investments Takeaways * Relate the quality of data with the the quality of the conclusions * Assess the quality of data * Guide decisions for merging tables and managing missing data Key Exercises * Prepare and clean data for analysis * Examine data dictionaries * Design table joins * Identify solutions for managing missing data Module 3: Visualization Case Studies * StockX: Drawing Demand Takeaways * Incorporate visualizations throughout the data science process * Interpret charts and graphs * Develop questions from visualizations * Design visualizations for clear communication with maximal impact Key Exercises * Critique existing charts and identify methods of improvement * Generate insight with graphs * Design visualizations to express data clearly Module 4: Time Series Forecasting Case Studies * NICU beds: Creating Capacity Takeaways * Connect yesterday’s data with tomorrow’s prediction * Evaluate temporal patterns in data * Match the time scale with the business problem * Select appropriate smoothing techniques for time series forecasting Key Exercises * Determine when time series analysis is useful and informative * Select appropriate methods for exponential smoothing Module 5: Linear Regressions Case Studies * Bark Gift Shop: Motivating Managers * ATO Pictures: Marketing Movies Takeaways * Interpret linear regression results * Extend intuition into analysis * Apply advanced methods to gain sophistication and insight to your understanding Key Exercises * Identify relationships between variables * Write hypotheses * Explain the parts of a linear model, including interactions and dummy variables * Interpret linear regression results Module 6: Logistic Regressions and Machine Learning Case Studies * Carvana and Fannie Mae Takeaways * Differentiate linear and logistic regression * Conceptualize Machine Learning * Evaluate model fit Key Exercises * Complete a confusion matrix * Interpret results from logistic regression, CART, random forest, lasso, and neural networks * Select a model to guide decisions THE HBS ONLINE ADVANTAGE Play an Introduction to the HBS Online Platform video with Audio Descriptions Play an Introduction to the HBS Online Platform video with Audio Descriptions * World-class faculty * Edge-of-your-seat online learning * Global peer collaboration and networking * Real-world, case-based learning Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. Immerse yourself in real challenges faced by business leaders across a variety of industries. You’ll wrestle with the same issues and imperfect information, while problem-solving and interacting with fellow learners from around the world. Play students explain their experience an HBS Online course video with Audio Descriptions Play students explain their experience an HBS Online course video with Audio Descriptions Play students explain their experience an HBS Online course video with Audio Descriptions Play students explain their experience an HBS Online course video with Audio Descriptions STORIES FROM OUR LEARNERS * > This course was impactful especially using case studies of real-life > situations to solve complex and confusing problems. The results of this > will help improve my managerial decisions within and outside the > organizations to minimize risks and increase profits Bamidele Ajisogun, Sr. Project Analyst Business Intelligence, Strategy, Product Development & Innovation UPMC Workpartners * > This course had an amazing instructor, amazing examples, and an amazing > user interface that made it easy for me to grasp the material and learn > simultaneously with others around the world. Shawn Carrington, Jr., Senior Executive Officer Perspecta, Inc. * > The platform was engaging, innovative, and allowed me to interact with the > material in a way I never expected from an online course. Bethany Larson, HBS Online Participant * > I had never experienced such an immersive platform online, and could argue > that it was more effective at building and solidifying knowledge than some > of the in-class courses I took in college. Ryan Dumlao, HBS Online Participant * * • * • * • * • * REQUEST MORE INFORMATION Sign up to receive additional information about this course. Find out what other learners are doing with the skills they gained, and evaluate if this course is the right fit for you. Learn More Learn More FREQUENTLY ASKED QUESTIONS Do I have to log in at a set time? How does the grading process work? At this point, you probably have a few questions, and we’ve got answers. Learn More Learn More ENROLLMENT ELIGIBILITY Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. We confirm enrollment eligibility within one week of your application. Earn Your Certificate Enroll today in Harvard Online's Data Science for Business course. All FAQs TOP FAQS HOW ARE HBS ONLINE COURSES DELIVERED? +– We offer self-paced programs (with weekly deadlines) on the HBS Online course platform. Our platform features short, highly produced videos of HBS faculty and guest business experts, interactive graphs and exercises, cold calls to keep you engaged, and opportunities to contribute to a vibrant online community. DO I NEED TO COME TO CAMPUS TO PARTICIPATE IN HBS ONLINE PROGRAMS? +– No, all of our programs are 100 percent online, and available to participants regardless of their location. HOW DO I ENROLL IN A COURSE? +– All programs require the completion of a brief application. The applications vary slightly from program to program, but all ask for some personal background information. You can apply for and enroll in programs here. If you are new to HBS Online, you will be required to set up an account before starting an application for the program of your choice. Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the program. After submitting your application, you should receive an email confirmation from HBS Online. If you do not receive this email, please check your junk email folders and double-check your account to make sure the application was successfully submitted. Updates to your application and enrollment status will be shown on your Dashboard. We confirm enrollment eligibility within one week of your application. DOES HARVARD BUSINESS SCHOOL ONLINE OFFER AN ONLINE MBA? +– No, Harvard Business School Online offers business certificate programs. WHAT ARE MY PAYMENT OPTIONS? +– We accept payments via credit card, Western Union, and (when available) bank loan. Some candidates may qualify for scholarships or financial aid, which will be credited against the Program Fee once eligibility is determined. Please refer to the Payment & Financial Aid page for further information. We also allow you to split your payment across 2 separate credit card transactions or send a payment link email to another person on your behalf. If splitting your payment into 2 transactions, a minimum payment of $350 is required for the first transaction. In all cases, net Program Fees must be paid in full (in US Dollars) to complete registration. WHAT ARE THE POLICIES FOR REFUNDS AND DEFERRALS? +– After enrolling in a program, you may request a withdrawal with refund (minus a $100 nonrefundable enrollment fee) up until 24 hours after the start of your program. Please review the Program Policies page for more details on refunds and deferrals. If your employer has contracted with HBS Online for participation in a program, or if you elect to enroll in the undergraduate credit option of the Credential of Readiness (CORe) program, note that policies for these options may differ. SIGN UP FOR NEWS & ANNOUNCEMENTS * * * * * SUBJECT AREAS * Business Essentials * Leadership & Management * Analytics * Entrepreneurship & Innovation * Strategy * Finance & Accounting * Business & Society QUICK LINKS * FAQs * Contact Us * Request Info * Apply Now ABOUT * About Us * Media Coverage * Founding Donors * Leadership Team * Careers @ HBS Online LEGAL * Legal * Policies Copyright © President & Fellows of Harvard College * Site Map * Trademark Notice * Digital Accessibility PDF ×