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BENEFITS AND COMPENSATION


HOW BUSINESSES CAN HELP SOLVE THE CHILDCARE CRISIS WHILE BOOSTING THEIR
PROFITABILITY

By Sadie Funk and Sara Redington, The Best Place for Working Parents Dec 14,
2023 Benefits and Compensation

Updated: Dec 14, 2023

Businesses across the country are becoming acutely aware of the childcare
challenges to their business, especially as potential impacts of the “childcare
cliff” seem looming. Luckily there are a host of research-backed childcare
supports, some even no to low-cost, that businesses of all sizes are
implementing. These benefits have also emerged as an opportunity for them to
retain and attract top talent in a red-hot labor market.



Recent data from Bank of America reveals that the average childcare payment has
increased by 32% from 2019, surpassing overall inflation by 12%. Two-thirds of
children 0-6 years of age have all parents (either single or coupled) in the
workforce, and COVID’s recent impact on women’s workforce participation has many
business leaders seeking solutions to retain their working parent employees.

Businesses of all sizes and industries are stepping forward with solutions to
their workforce’s childcare needs via a wide array of family-friendly benefits
that not only benefit the wellbeing, satisfaction, and health of their
employees, but also support business profitability through increased employee
motivation, performance, and loyalty to the company.



Businesses are well-equipped to develop benefits programs and policies that
address the unique needs of working parents. The first step to identify a
solution for any business is to survey their employees. Surveying your workforce
first can help identify which childcare strategies and supports make the most
sense for your business.  What works for one business or industry may be vastly
different for another – so it’s important to start there, with your employees’
unique needs, to make sure your solution is best fit for where they are today.


WHAT OPTIONS ARE AVAILABLE TO EMPLOYERS?

In response to the rising costs of child care, businesses can offset the cost of
child care by offering a range of benefits programs, such as dependent care
FSAs, onsite child care, child care stipends, and backup child care, among
others. These programs can lead to valuable benefits for employers, beyond
talent retention and attraction. For example, businesses can implement a
Dependent Care FSA at no cost and save up to $382.50 per employee.

Another inexpensive yet effective way companies can help working parents juggle
caregiving responsibilities is by providing flexibility. 73% of credentialed
women who left the workforce say they would have stayed for more flexibility.
For industries that are able to offer flexible schedules, it can be a very
effective and inexpensive benefit to attract and retain top talent, especially
working parents. Examples of flexible employee scheduling include aligning work
schedules and meetings with the school day, remote work, and schedule-swapping.

For those industries where workers must be onsite for the entire shift,
companies can offer predictability, such as providing three weeks of
advance-notice scheduling. This helps their employees plan for their childcare
needs.

With the pandemic-induced shift towards remote work, businesses have been
presented with an opportunity to redefine work culture and adapt to the new
normal that better supports their working parents. Recent studies found that
remote work has resulted in 50% less turnover, a 13% increase in productivity,
and 2X more motivated employees, all of which are extremely valuable factors for
business growth.


THE BUSINESS BENEFITS OF SUPPORTING WORKING PARENTS

The reality is, family-friendly is business-friendly in a myriad of ways, from
policies like flexibility all the way through onsite child care. It’s not a
one-size-fits-all solution, and successful policies are being implemented across
the spectrum from small to large businesses and every industry in between.

For child care specifically, returns for businesses include the following:

 * Onsite childcare produces over 7X higher retention rates for businesses
 * Childcare assistance, like a dependent care FSA, saves businesses up to
   $382.50 per employee, not to mention boosting motivation almost 4 times over
 * Back-up childcare – or subsidizing care for employees’ sick children – for a
   business with 250 employees can save up to $75k per year in lost work time.

Even providing no-cost policies like flexibility and remote work show benefits
to businesses:

 * Remote work has been shown to increase performance by 13% and decrease
   attrition rates by 50% — in addition to boosting employee motivation by 2X.
 * Flexibility is one of the highest rated policies that working parents ask
   for, and those who have it rate their workplace as over 100X more supportive
   than those who do not offer it.

Businesses have the agility to solve challenges quickly and are doing so across
the country – which is proving to have tangible benefits to their business in
attracting, retaining, and motivating top talent.

According to Fortune, workplaces with the most family-friendly benefits have
been shown to perform measurably better than their competitors when it comes to
revenue growth, employee retention, productivity, innovation, resilience,
agility, and customer service.  At Best Place for Working Parents®, we see
thousands of business leaders nationwide who are proving not only that
“family-friendly is business-friendly”, but also that family-friendly practices
are a leading trend for businesses of every size and industry that are building
a strong and sustainable workforce today, and for the future.

Sadie Funk is Director of Best Place initiatives, which are a collective of
initiatives designed to uplift and empower the communities we live and work in
by providing research, resources, and guidance. A public-private partnership
with The Miles Foundation, Best Place currently has two groundbreaking
initiatives – The Best Place for Working Parents® and The Best Place for Kids!®
designed to create family-friendly communities and drive economic growth.

Sara Redington is Chief Philanthropy Officer for The Miles Foundation. Ms.
Redington brings 15 years of strategic planning, business development, and
communications experience to her role. She founded Redington Solutions in 2009,
a strategy and communications firm serving businesses in Texas and across the
country. Prior to that endeavor, Ms. Redington led both local and international
business development efforts at the global law firm of K&L Gates. Today, she
connects The Miles Foundation with its mission by spearheading strategic
initiatives that amplify community impact, engaging key stakeholders in the
Foundation’s whole-community approach, and aligning Foundation practices with
its long-term vision for success.. Ms. Redington graduated cum laude from
Vanderbilt University with a B.A. in Communications and Psychology. She lives in
Dallas, Texas with her husband, Zach, and daughter, Emma Joy.

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Tags: childcare cliff, childcare crisis, costs of childcare, employee
flexibility, employee motivation, employees, family friendly benefits, FSAs, HR,
HSAs, Remote Work, working parents


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