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PODCAST

 Is your website online, but not attracting enough visitors? Advertising your
business site, whether it's a website, blog, or e-commerce site, requires
activating the appropriate levers to drive traffic. Among the various
environments available online, you will find the most suitable for the vast
majority of websites. In order to promote yourself and be visible online, the
natural reference is a priority, but not the only one. There are many techniques
you can use to gain visibility on the web and increase your traffic. 

Here we have techniques for promoting your website.

 

Illustration of website promotion techniques: social media, SEO, video.

 

Summary:

1 - Integrate your site with the media.

2 - Optimizing natural recommendations.

3 - Content production for a blog.

4 - Production of videos and infographics.

5 - Integration of email marketing.

6 - Use of paid recommendations.

7 - Create a Google My Business archive.

8 - Be active in social networks.

9 - Participate in guest blogs.

10 - Comment on the forums.

1 - INTEGRATE YOUR WEBSITE INTO THE MEDIA.

Many people tend to separate online and offline. To start promoting your
website, you need to start by highlighting it in all media: business cards,
sales brochures, press releases and press articles.

Having a website may seem obvious to some. In addition, not all domain names
are: www.companyname.com. Therefore, it is now imperative that your site stand
out in the offline media, but not only! You may have a LinkedIn profile, a
Facebook page, or even a Twitter account. Feel free to integrate your site's URL
into your social networks, but also your brand. The more contacts you have, the
more chances you have of driving traffic to your site.

 

2 - OPTIMIZE YOUR NATURAL REFERENCE.

A good site is not visible if it is not submitted by Google, which means that it
does not appear in search engine results. To do this, there are two very
different but complementary techniques: natural referencing and paid
referencing, a concept that will be discussed below.

Natural optimization of recommendations is a well-known strategy that allows you
to set up a lasting online marketing. In fact, this technique is built on the
long run. SEO can take months or even years. But the real advantage you have is
your strength. A well-referenced website naturally gets first page rankings on
Google. Natural referral (or SEO) is therefore a stable, economical and
sustainable technique.

This involves working on different aspects of your website: URL, links, content.

 

3 - PRODUCTION OF CONTENT FOR A BLOG.

More and more companies are opening a blog. This web marketing tool allows you
not only to highlight your knowledge and experience in a sector, but especially
to work on the natural referencing of your website.

In fact, one of the key criteria that Google bot evaluates when ranking a site
for search results is content. This content should be relevant, informative for
the reader, but also optimized for SEO due to the presence of internal and
external links to your site and the integration of the strategic keywords you
want to position.

Therefore, producing quality content for your business blog allows you to
promote your website. To do this, you need to integrate links into your articles
that lead to your website. This traffic will become even more qualified.

 

4 - VIDEO AND INFOGRAPHIC PRODUCTION

If textual content can enrich a website and create new entry points thanks to
search engines, today they are no longer enough. Internet users with
requirements demand a greater variety of content, both in substance and form.
This is an opportunity to further promote your site. Among the rich and popular
content, we find videos and infographics. These two levers have many advantages:

very concise format, comparison of blog article,

content that facilitates the storage of information, viral distribution (sharing
on social networks).

Retransmission on platforms such as YouTube (video) or Pinterest (infographic).

Get a more modern and connected brand image.

Expand your audience: 18-18 year olds are big consumers of video content.
Register

for video marketing.

 

5 - INTEGRATION OF E-MAIL MARKETING.

Do you think email is an outdated communication channel? However, he is far from
dead. Thanks to data collection and analysis, creating personalized email
campaigns and earning a large return on investment has never been easier. Easy
to set up, cost-effective with dedicated solutions, allows you to achieve all
your business or marketing goals: connect with contacts, share more content with
your brand, invite potential customers or clients to events, offer tailor-made
business offers . an essential tool to advertise your site, e-mail marketing
offers excellent deliverability and real-time tracking of results (opening rate,
number of clicks, clickthrough rate on each link, tracking site visits, etc. ).

 

6 - USE OF PAYMENT REFERENCE.

 Payment referencing is the use of reference techniques that therefore require
an economic investment, but whose results are almost immediate. With tools like
Google Adwords, it's possible to buy keywords, which is equivalent to buying a
presence in the top results of a Google search.

Paid SEO is an expensive but fast strategy to promote your website on the web.
It allows you to generate traffic very quickly and start collecting leads. On
the other hand, in order to work on your long-term online notoriety, it is
preferable to complement a paid referral strategy with a natural referral
strategy.

 

7 - CREATE A GOOGLE MY BUSINESS FILE. 

 Google My Business is your company's ID card on Google and is one of the most
effective ways to drive traffic. This business directory is frequently featured
in search results. When people enter your business type or keywords related to
your business, they'll be able to see your listing: My company on Google. Create
your file now and add as much information as possible: website, address, opening
hours, events, business offers, photos ...

Google My Business - Local SEO for local companies.

Advantages of a Google My Business file: the

ability to appear on Google Maps,

improved visibility in the SERP (local geographic reference).

Increase web traffic with optimized calling. 

customer feedback for future visitors.

 Keep your target audience informed.

An SEO agency for the top position of Google can take care of creating a Google
My Business listing and improving local SEO and can help you promote your site
and attract visitors. Depending on your business, we recommend that you access
other online directories, regardless of whether they are specialized.

 

8 - BE ACTIVE IN SOCIAL NETWORKS.

Create a community around a common focus: your industry This is how your company
introduces itself to internet users interested in your offerings, services,
products, and also listens to your messages. Therefore, social networks will
allow you to build your online reputation and therefore your website. The links
included in the descriptions, but also in the regular ones, optimized and
relevant, will increase the number of visits to your website.

 

9 - INVEST IN BLOGGING PEOPLE.

The various tips for advertising your site mentioned above are about knowing how
to wait before you get results or have an advertising budget. If you hurry,
other tactics could pay off in the short term. Get traffic fast and free. may!
For visibility and traffic, it is advisable to find important and legitimate
contacts to recommend. To do this, you can contact websites and blogs with
similar or similar goals to post articles. The guest author provides quality
content that will teach something or entertain readers in exchange for a free
forum and links to the author's website. A win-win situation!

Guest blogging allows you:

strong partnerships.

you expand your audience.

Build traffic.

Improve SEO recommendations with backlinks.

 

10 - COMMENTS ON THE FORUM.

It's also a good idea to find forums that your target audience visits and / or
forums that deal with your industry. In addition to learning more about the
questions asked (very useful for enriching your blog, for example), you can
participate in discussions and help. It's a great way to promote your site and
services without spending any money. Also, in some cases, you can integrate a
strong "Follow" link to improve your natural reference. 

Some people talk about "how to market."

 

There is no ideal technique to promote your site. All the strategies listed
above work together to increase your online brand awareness. Therefore, it is
interesting to look at each of these techniques, one by one, to get results
quickly: contacting potential customers, placing orders on an e-commerce site,
etc.

So what are you waiting for to promote your website for free?





TECHNIQUES (FREE) TO MAKE YOUR WEBSITE KNOWN ON THE INTERNET


16 iulie 2021



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