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AI POWERED CHANNEL CONTENT CREATION ENGINE

The full integration of the most advanced generative AI technology available
today, ChannelGPT reinvents channel sales & marketing enablement for vendors and
partners.

Learn More
Made to order


THE MOST COMPREHENSIVE CHANNEL MARKETING AUTOMATION PLATFORM

By combining a flexible platform, proven go-to-market strategies and world-class
service, StructuredWeb continues to earn the trust of the world’s leading tech
companies, helping to power their channel business by empowering their channel
partners.




FIRST OF ITS KIND CHANNELGPT

ChannelGPT is the first and only Channel Content Generation Engine that utilizes
advanced generative AI to transform the way vendors, distributors, and their
channel partners create and distribute high-quality, customized marketing
materials.

With ChannelGPT, vendors can easily upload all their general marketing and
product content and watch the system learn and generate a diverse range of
marketing assets that cater to their ecosystem.

Learn More


WHAT MAKES STRUCTUREDWEB THE LEADING TCMA?

StructuredWeb's strategy in the TCMA space centers around two core focus areas:
simplifying channel marketing and adding value for all types of partners. This
focus ensures partners benefit from powerful, tailored marketing solutions,
setting new standards for excellence in channel marketing.

 * ChannelGPT
 * Drag and Drop Editor
 * Webinar Syndication
 * Campaign Automator
 * Smart Journeys
 * Personalized Video
 * 130+ Translations
 * Platform Personalization


Some of our leading technology customers



ENERGIZE

Partner demand generation

 * Simple setup for faster time to market
 * Integrated, always-on campaigns
 * Cobrandable, editable templates
 * Multi-format content syndication
 * Custom dashboards and reports

Learn more


STRENGTHEN

Partner engagement

 * Hybrid engagement models
 * Personalized portal experience
 * Support for customers and partners
 * Custom communications and alerts
 * On-demand training

 

Learn more


GROW

Channel revenue

 * Customizable partner enablement
 * Integrated lead management
 * Integrated opportunities management
 * Fully extensible to third-party apps
 * Robust performance reports

Learn more
Key numbers

20+

Years experience in channel marketing

60+

Countries available in

200+

Leading tech brands supported

100,000+

Channel partners enabled


PROVIDING INTEGRATED GO-TO-MARKET CAPABILITIES

Channel marketing

Empower thousands of channel partners to reach and win more customers through
localized, ready-made and multi-touch campaigns.

Channel sales

Streamline data to gain visibility and maximize revenue with co-brandable
collateral, integrated sales processes and actionable insights.

Learn more


A FLEXIBLE PLATFORM FOR CHANNEL-DRIVEN COMPANIES

The channel business is high speed and high competition. To build, grow and
scale a profitable channel, enterprises turn to StructuredWeb. Our
channel-centric platform leverages world-class technologies and services
empowering you — and your partners — with localized, multi-touch, always-on
marketing strategies that reach, win and retain today’s customers.

 * Fast & simple content setup and management
 * Automated, go-to-market campaigns
 * Robust lead and opportunity management
 * Real-time analytics and reporting

 * Lead distribution, scoring & nurturing
 * Lead tracking and reporting
 * Notification alerts
 * Lead pass, share and referral program
 * Deal registration
 * Appointment scheduling
 * Opportunity probability scoring


 * Intuitive dashboards for fast actionable insights
 * Standard and custom reports at aggregate, partner, campaign and tactic level
 * Partner portal analytics to track partner adoption and activity
 * Integrated with Tableau analytics


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WHAT ANALYSTS AND CUSTOMERS ARE SAYING

When some of the world’s most successful technology companies share something in
common — it’s likely something worth knowing about. We’re proud to serve leading
global brands as they in turn serve their channel partners. Together we provide
the experience and the platform to power their channel to drive new revenue.

[StructuredWeb] has launched some of the industry’s most interesting
businesses... (It) differentiates via its singular focus on the high-tech
industry. With lead nurturing, scoring, advanced analytics, and some
predictive/prescriptive elements, the solution well suits traditional tech
marketing use cases.


Jay McBain and Lori Wizdo

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

As we grew and added more partners, we needed to provide them with a
globally-capable digital hub that could support every aspect of their sales and
marketing efforts. And support them across 10 languages and 60 markets. With
StructuredWeb, we built and launched a successful Go-To-Market Hub for our
channel partners to access tools and content and a Go-To-Market Builder for our
vendors to manage their content offerings.

Rahul Bhavsar

Exec. Director, Global Platform Strategy

Case Study

StructuredWeb is the only platform designed to support the two-tiered
distribution model we see in the IT channel space. The technology gave us the
flexibility and scalability we were looking for to manage and execute
multi-tiered channel programs. Further, the platform allows us to create
fully-customized and integrated campaigns for top tier partners, while at the
same time providing smaller partners with more scalable, ready-made campaigns.

Randy Sasaki

Partner

Case Study

We have ambitious goals for our channel marketing activities and explored two
other automation platforms attempting to bring all our initiatives under one
roof. However, until StructuredWeb, nothing else came close. The technology
provided through the StructuredWeb platform takes ThroughChannel Marketing to a
whole new level and pushes the boundaries of what can be achieved for IT
security resellers and vendors.

Barry Mattacott

Marketing Director

Case Study

Are you ready to energize your channel marketing?

Request a call or a free demo now.

Request Demo


The world’s leading enterprise-grade channel marketing automation platform

StructuredWeb provides prominent technology brands like IBM, ServiceNow, Google
Cloud Platform and Veeam — along with many other growing brands — with a
powerful, flexible and easy-to-use channel marketing automation platform. Since
1999, StructuredWeb has combined an innovative platform with proven go-to-market
strategies and world-class services to deliver a better way to accelerate
channel-driven demand generation, strengthen partner engagement and grow channel
revenue.

© Copyright StructuredWeb Inc 2024. All Rights Reserved.

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COOKIE POLICY


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