vcheckglobal.com Open in urlscan Pro
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Submitted URL: https://sales.vcheckglobal.com/t/104593/c/4bd5f8b4-4d15-4ace-850c-f165e0aa4df9/NB2HI4DTHIXS65TDNBSWG23HNRXWEYLMFZRW63JPMNQXGZJN...
Effective URL: https://vcheckglobal.com/case-studies/source-inquiries-perils-self-promotion/
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SOURCE INQUIRIES: THE PERILS OF SELF-PROMOTION

THE BENEFIT OF GOING BEYOND THE DESKTOP IN SEARCH OF INSIGHT INTO AN
INDIVIDUAL’S REPUTATION WAS AMPLY DEMONSTRATED IN A RECENT INVESTIGATION
CONDUCTED BY THE VCHECK INTELLIGENCE TEAM INTO A U.S.-BASED PRIVATE EQUITY
INVESTOR.


THE CHALLENGE

Due diligence reports in the U.S. overwhelmingly rely on public records and
open-source information. The sources mined for due diligence reports, typically
criminal records, civil litigation, regulatory records, media searches, and
corporate records have remained largely the same since these reports first
became routine in the course of business—though ease and speed of access has
dramatically improved. Social media, perhaps the only newcomer to this public
records party in the last decade or so, offers clients a quick glance at their
targets’ personal lives to confirm an absence of hugely problematic behavior, or
at least they would like to think so.

Despite widespread improvements in the availability of public records, including
efforts to digitize older documents, automate the due diligence process, and
deliver accurate results faster, the most talented desktop researcher with
access to all the research tools and databases in the world supported by the
fanciest automation or artificial intelligence cannot always provide insight
into a due diligence subject’s character, demeanor, professional experience, and
reputation, regardless of the number of media articles, court filings, or
regulatory records identified. Furthermore, while the “public record” is much
longer in the U.S. than elsewhere in the world, it still has its limits.
Accordingly, there are many occasions where clients can benefit from analysts
going beyond the desktop and conducting source inquiries in pursuit of the whole
picture.


THE INVESTIGATION


SOLUTION

Vcheck’s client had locked in exclusivity on an investment in partnership with
this investor (“the Subject”) and their small firm, based out of a large city in
the southwestern U.S. The investor had set up their own firm after a relatively
brief (less than 10 years) but largely unheralded stint with a major investment
bank. The Subject’s company had made a smattering of small investments in luxury
goods retailers, though these had failed to make a splash. In the last five
years, both these retailers and the Subject’s own firm had become defunct.
Nonetheless, the Subject had set up another similarly named investment firm,
presumably backed by their own capital, with which Vcheck’s client was now
seeking to collaborate on a fresh round of luxury retail investments.

Prior to kicking off their new partnership, Vcheck’s client sought our Premier
public records review coupled with discreet source inquiries focused on the
investor’s professional reputation and business track record. Vcheck uncovered
that the Subject’s previous firm had ceased to function, and its retailer
investees had operated for a few years before shutting down, but it was not
clear why. The client was concerned, but not ready to withdraw from the
potential deal based on the results of these open-source findings.   

At the client’s instruction, Vcheck was able to draw on a network of sources
familiar with the Subject’s past businesses, and provide insight into their
general standing among the investor and high-end retail environment in the state
in which the Subject’s businesses had been active. Commentary from sources
familiar with the Subject from employment at their past firm, or with the
companies in which they had previously invested who had worked with them
directly, as well as from industry peers and community leaders in the region in
which the Subject is active, provided the necessary color and context to better
understand the Subject’s professional reputation.


RESULT

In addition to underwhelming commentary on the Subject’s investment expertise
and business track record, other sources emphasized that the Subject was better
known for their strenuous efforts to network and make connections, spending
lavishly on events to try to raise their own profile while lacking true
substance to back up boisterous claims of success. Flashy events and
self-promotion had failed to impress those operating in the Subject’s midst.

Multiple sources felt that the Subject oversold their expertise, experience, and
track record, singing their own praises to anyone who would listen without
necessarily having much to sing about. Though none of the sources held the
Subject’s commitment to networking against them—after all, a strong network of
connections is something many aspire to—they felt that the Subject’s efforts in
this regard went beyond the norm. This view, coupled with the Subject’s spotty
track record and relative lack of capital to back investments, led the sources
to conclude that the Subject was “all hat and no cattle.”

The information gleaned from source inquiries in this project provided Vcheck’s
client with new and impactful information on the Subject and their business.
Having initially thought they had been dealing with an experienced private
equity executive, with their own firepower as well as a specialization in luxury
goods and a regional focus, Vcheck’s client found that their potential partner
had engaged in an egregious case of overselling their own capabilities. Though
neither public records nor source inquiries brought to light any highly adverse
allegations regarding the Subject’s conduct, or cast doubt on the notion that
their past investments had failed simply because they did not generate enough
momentum for themselves in their chosen market, confidence in the Subject was
eroded.


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RELATED SERVICES

Discreet Source Inquiries
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2022 LUXURY GOODS MARKET

$75 BILLION


LARGEST STATE REQ. DIGITAL RECORDS

TEXAS


WHEN DIGITIZING CASES BEGAN

1999


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