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Submitted URL: https://go.snowplow.io/e/571483/nces-na-marketing-symposium-us/3vhqxmv/1499121523?h=-A0sWgB9VeDgnmsVfWWugmj6LckPCl61pBZ...
Effective URL: https://www.gartner.com/en/conferences/na/marketing-symposium-us
Submission: On April 27 via api from CH — Scanned from DE
Effective URL: https://www.gartner.com/en/conferences/na/marketing-symposium-us
Submission: On April 27 via api from CH — Scanned from DE
Form analysis 2 forms found in the DOM
<form id="form-one" class="formOne validator">
<div class="form-heading">
<div class="row">
<div class="col-md-9 col-sm-12 col-xs-12">
<h3 class="heading color-gartner-blue">Want to stay informed?</h3>
<h5 class="sub-heading color-gartner-blue"> Get conference email updates.</h5>
</div>
</div>
</div>
<div class="row">
<div class="form-one col-md-9 col-sm-12 col-xs-12">
<span class="field-container">
<label for="email-address">Work Email</label>
<input id="email-address" class="form-control step-one-form-control emailAddress" type="email" name="emailAddress" placeholder="" data-validator="email" inputmode="email" errormessage="Please enter a valid email address." required="">
<img src="https://emtemp.gcom.cloud/ngw/commonassets/images/build-graphics/vis-cue-test-arrow.png" class="email-arrow-pointer" alt="">
<span class="icon gcom-icon-check-circle"></span>
</span>
<span class="field-container personType">
<label for="poID">Person Type</label>
<input id="poID" class="form-control poID" type="text" name="poID">
<span class="icon gcom-icon-check-circle"></span>
</span>
</div>
<div class="form-one col-md-3 col-sm-12 col-xs-12 email-check">
<button type="submit"
class="btn btBtn btnNormalWidth button action-button step-one-action-button button-gray form-submit-button conference-theme-bg-color conference-theme-bg-color-hover conference-theme-border-2px btn-primary conference-theme-text-color"
id="continue" errormessage="All fields are required.">
<i class="gcom-icon-refresh icon-spinner" id="eloqua-final-submit-loading"></i> Continue </button>
</div>
</div>
<div class="footer row">
<div class="col-xs-12">
<div class="row privacy-policy">
<div class="col-xs-12">
<div class="lock">
<i class="dark gcom-icon-lock"></i>
</div>
<div class="privacy-container">
<span class="privacy-text ">
<p> By clicking the "Continue" button, you are agreeing to the <a href="https://www.gartner.com/en/about/policies/terms-of-use" target="_blank">
Gartner Terms of Use
</a> and <a href="https://www.gartner.com/en/about/policies/privacy" target="_blank">
Privacy Policy.
</a>
</p>
</span>
</div>
</div>
</div>
</div>
</div>
</form><form id="submit-form" class="submitForm validator">
<div class="form-two">
<div class="row">
<div class="col-xs-12">
<h5>Contact Information</h5>
<p class="fields-required">All fields are required.</p>
</div>
<div class="col-md-6 col-sm-12 col-xs-12 information">
<div class="personal-information">
<span class="field-container">
<label for="first-name">First Name</label>
<input id="first-name" class="form-control firstName" type="text" name="firstName" minlength="1" data-validator="string" inputmode="text" errormessage="Please enter your first name" required="">
<span class="icon gcom-icon-check-circle"></span>
</span>
<span class="field-container">
<label for="last-name">Last Name</label>
<input id="last-name" class="form-control lastName" type="text" name="lastName" minlength="1" data-validator="string" inputmode="text" errormessage="Please enter your last name" required="">
<span class="icon gcom-icon-check-circle"></span>
</span>
<span class="field-container">
<label for="bus-phone">Business Phone</label>
<input id="bus-phone" class="form-control busPhone" type="tel" name="busPhone" placeholder="" minlength="4" data-validator="number" inputmode="tel" errormessage="Please enter your phone number" required="">
<span class="icon gcom-icon-check-circle"></span>
</span>
<span class="field-container">
<label for="country">Country</label>
<select required="" name="country" id="country" class="form-control country" errormessage="Please select your country">
<option value="UNITED STATES">UNITED STATES</option>
<option value="UNITED KINGDOM">UNITED KINGDOM</option>
<option value="CANADA">CANADA</option>
<option value="AUSTRALIA">AUSTRALIA</option>
<option value="INDIA">INDIA</option>
<option value="" disabled="">------</option>
<option value="AFGHANISTAN">Afghanistan</option>
<option value="ÅLAND ISLANDS">Åland Islands</option>
<option value="ALBANIA">Albania</option>
<option value="ALGERIA">Algeria</option>
<option value="AMERICAN SAMOA">American Samoa</option>
<option value="ANDORRA">Andorra</option>
<option value="ANGOLA">Angola</option>
<option value="ANGUILLA">Anguilla</option>
<option value="ANTARCTICA">Antarctica</option>
<option value="ANTIGUA AND BARBUDA">Antigua and Barbuda</option>
<option value="ARGENTINA">Argentina</option>
<option value="ARMENIA">Armenia</option>
<option value="ARUBA">Aruba</option>
<option value="AUSTRIA">Austria</option>
<option value="AZERBAIJAN">Azerbaijan</option>
<option value="BAHAMAS">Bahamas</option>
<option value="BAHRAIN">Bahrain</option>
<option value="BANGLADESH">Bangladesh</option>
<option value="BARBADOS">Barbados</option>
<option value="BELARUS">Belarus</option>
<option value="BELGIUM">Belgium</option>
<option value="BELIZE">Belize</option>
<option value="BENIN">Benin</option>
<option value="BERMUDA">Bermuda</option>
<option value="BHUTAN">Bhutan</option>
<option value="BOLIVIA">Bolivia</option>
<option value="BONAIRE, SINT EUSTATIUS AND SABA">Bonaire, Sint Eustatius and Saba</option>
<option value="BOSNIA AND HERZEGOVINA">Bosnia and Herzegovina</option>
<option value="BOTSWANA">Botswana</option>
<option value="BOUVET ISLAND">Bouvet Island</option>
<option value="BRAZIL">Brazil</option>
<option value="BRITISH INDIAN OCEAN TERRITORY">British Indian Ocean Territory</option>
<option value="BRUNEI DARUSSALAM">Brunei Darussalam</option>
<option value="BULGARIA">Bulgaria</option>
<option value="BURKINA FASO">Burkina Faso</option>
<option value="BURUNDI">Burundi</option>
<option value="CAMBODIA">Cambodia</option>
<option value="CAMEROON">Cameroon</option>
<option value="CAPE VERDE">Cape Verde</option>
<option value="CAYMAN ISLANDS">Cayman Islands</option>
<option value="CENTRAL AFRICAN REPUBLIC">Central African Republic</option>
<option value="CHAD">Chad</option>
<option value="CHILE">Chile</option>
<option value="CHINA">China</option>
<option value="CHRISTMAS ISLAND">Christmas Island</option>
<option value="COCOS (KEELING) ISLANDS">Cocos (Keeling) Islands</option>
<option value="COLOMBIA">Colombia</option>
<option value="COMOROS">Comoros</option>
<option value="CONGO">Congo</option>
<option value="CONGO, THE DEMOCRATIC REPUBLIC OF THE">Congo, The Democratic Republic of the</option>
<option value="COOK ISLANDS">Cook Islands</option>
<option value="COSTA RICA">Costa Rica</option>
<option value="CÔTE D" ivoire'="">Côte D'Ivoire</option>
<option value="CROATIA">Croatia</option>
<option value="CURAÇAO">Curaçao</option>
<option value="CYPRUS">Cyprus</option>
<option value="CZECH REPUBLIC">Czech Republic</option>
<option value="DENMARK">Denmark</option>
<option value="DJIBOUTI">Djibouti</option>
<option value="DOMINICA">Dominica</option>
<option value="DOMINICAN REPUBLIC">Dominican Republic</option>
<option value="ECUADOR">Ecuador</option>
<option value="EGYPT">Egypt</option>
<option value="EL SALVADOR">El Salvador</option>
<option value="EQUATORIAL GUINEA">Equatorial Guinea</option>
<option value="ERITREA">Eritrea</option>
<option value="ESTONIA">Estonia</option>
<option value="ETHIOPIA">Ethiopia</option>
<option value="FALKLAND ISLANDS (MALVINAS)">Falkland Islands (Malvinas)</option>
<option value="FAROE ISLANDS">Faroe Islands</option>
<option value="FIJI">Fiji</option>
<option value="FINLAND">Finland</option>
<option value="FRANCE">France</option>
<option value="FRENCH GUIANA">French Guiana</option>
<option value="FRENCH POLYNESIA">French Polynesia</option>
<option value="FRENCH SOUTHERN TERRITORIES">French Southern Territories</option>
<option value="GABON">Gabon</option>
<option value="GAMBIA">Gambia</option>
<option value="GEORGIA">Georgia</option>
<option value="GERMANY">Germany</option>
<option value="GHANA">Ghana</option>
<option value="GIBRALTAR">Gibraltar</option>
<option value="GREECE">Greece</option>
<option value="GREENLAND">Greenland</option>
<option value="GRENADA">Grenada</option>
<option value="GUADELOUPE">Guadeloupe</option>
<option value="GUAM">Guam</option>
<option value="GUATEMALA">Guatemala</option>
<option value="GUERNSEY">Guernsey</option>
<option value="GUINEA">Guinea</option>
<option value="GUINEA-BISSAU">Guinea-Bissau</option>
<option value="GUYANA">Guyana</option>
<option value="HAITI">Haiti</option>
<option value="HEARD/MCDONALD ISLS.">Heard/McDonald Isls.</option>
<option value="HONDURAS">Honduras</option>
<option value="HONG KONG">Hong Kong</option>
<option value="HUNGARY">Hungary</option>
<option value="ICELAND">Iceland</option>
<option value="INDONESIA">Indonesia</option>
<option value="IRAQ">Iraq</option>
<option value="IRELAND">Ireland</option>
<option value="ISLE OF MAN">Isle of Man</option>
<option value="ISRAEL">Israel</option>
<option value="ITALY">Italy</option>
<option value="JAMAICA">Jamaica</option>
<option value="JAPAN">Japan</option>
<option value="JERSEY">Jersey</option>
<option value="JORDAN">Jordan</option>
<option value="KAZAKHSTAN">Kazakhstan</option>
<option value="KENYA">Kenya</option>
<option value="KIRIBATI">Kiribati</option>
<option value="KOREA, REPUBLIC OF">Korea, Republic of</option>
<option value="KUWAIT">Kuwait</option>
<option value="KYRGYZSTAN">Kyrgyzstan</option>
<option value="LAO PEOPLE" s="" democratic="" republic'="">Lao People's Democratic Republic</option>
<option value="LATVIA">Latvia</option>
<option value="LEBANON">Lebanon</option>
<option value="LESOTHO">Lesotho</option>
<option value="LIBERIA">Liberia</option>
<option value="LIBYA">Libya</option>
<option value="LIECHTENSTEIN">Liechtenstein</option>
<option value="LITHUANIA">Lithuania</option>
<option value="LUXEMBOURG">Luxembourg</option>
<option value="MACAO">Macao</option>
<option value="MACEDONIA, THE FORMER YUGOSLAV REPUBLIC OF">Macedonia, The Former Yugoslav Republic of</option>
<option value="MADAGASCAR">Madagascar</option>
<option value="MALAWI">Malawi</option>
<option value="MALAYSIA">Malaysia</option>
<option value="MALDIVES">Maldives</option>
<option value="MALI">Mali</option>
<option value="MALTA">Malta</option>
<option value="MARSHALL ISLANDS">Marshall Islands</option>
<option value="MARTINIQUE">Martinique</option>
<option value="MAURITANIA">Mauritania</option>
<option value="MAURITIUS">Mauritius</option>
<option value="MAYOTTE">Mayotte</option>
<option value="MEXICO">Mexico</option>
<option value="MICRONESIA, FEDERATED STATES OF">Micronesia, Federated States of</option>
<option value="MOLDOVA, REPUBLIC OF">Moldova, Republic of</option>
<option value="MONACO">Monaco</option>
<option value="MONGOLIA">Mongolia</option>
<option value="MONTENEGRO">Montenegro</option>
<option value="MONTSERRAT">Montserrat</option>
<option value="MOROCCO">Morocco</option>
<option value="MOZAMBIQUE">Mozambique</option>
<option value="MYANMAR">Myanmar</option>
<option value="NAMIBIA">Namibia</option>
<option value="NAURU">Nauru</option>
<option value="NEPAL">Nepal</option>
<option value="NETHERLANDS">Netherlands</option>
<option value="NETHERLANDS ANTILLES">Netherlands Antilles</option>
<option value="NEW CALEDONIA">New Caledonia</option>
<option value="NEW ZEALAND">New Zealand</option>
<option value="NICARAGUA">Nicaragua</option>
<option value="NIGER">Niger</option>
<option value="NIGERIA">Nigeria</option>
<option value="NIUE">Niue</option>
<option value="NORFOLK ISLAND">Norfolk Island</option>
<option value="NORTHERN MARIANA ISLANDS">Northern Mariana Islands</option>
<option value="NORWAY">Norway</option>
<option value="OMAN">Oman</option>
<option value="PAKISTAN">Pakistan</option>
<option value="PALAU">Palau</option>
<option value="PALESTINE, STATE OF">Palestine, State of</option>
<option value="PANAMA">Panama</option>
<option value="PAPUA NEW GUINEA">Papua New Guinea</option>
<option value="PARAGUAY">Paraguay</option>
<option value="PERU">Peru</option>
<option value="PHILIPPINES">Philippines</option>
<option value="PITCAIRN">Pitcairn</option>
<option value="POLAND">Poland</option>
<option value="PORTUGAL">Portugal</option>
<option value="PUERTO RICO">Puerto Rico</option>
<option value="QATAR">Qatar</option>
<option value="RÉUNION">Réunion</option>
<option value="ROMANIA">Romania</option>
<option value="RUSSIAN FEDERATION">Russian Federation</option>
<option value="RWANDA">Rwanda</option>
<option value="SAINT BARTHÉLEMY">Saint Barthélemy</option>
<option value="SAINT HELENA, ASCENSION AND TRISTAN DA CUNHA">Saint Helena, Ascension and Tristan da Cunha</option>
<option value="SAINT KITTS AND NEVIS">Saint Kitts and Nevis</option>
<option value="SAINT LUCIA">Saint Lucia</option>
<option value="SAINT MARTIN (FRENCH PART)">Saint Martin (French Part)</option>
<option value="SAINT PIERRE AND MIQUELON">Saint Pierre and Miquelon</option>
<option value="SAINT VINCENT AND THE GRENADINES">Saint Vincent and the Grenadines</option>
<option value="SAMOA">Samoa</option>
<option value="SAN MARINO">San Marino</option>
<option value="SAO TOME AND PRINCIPE">Sao Tome and Principe</option>
<option value="SAUDI ARABIA">Saudi Arabia</option>
<option value="SENEGAL">Senegal</option>
<option value="SERBIA">Serbia</option>
<option value="SERBIA AND MONTENEGRO">Serbia and Montenegro</option>
<option value="SEYCHELLES">Seychelles</option>
<option value="SIERRA LEONE">Sierra Leone</option>
<option value="SINGAPORE">Singapore</option>
<option value="SINT MAARTEN (DUTCH PART)">Sint Maarten (Dutch Part)</option>
<option value="SLOVAKIA">Slovakia</option>
<option value="SLOVENIA">Slovenia</option>
<option value="SOLOMON ISLANDS">Solomon Islands</option>
<option value="SOMALIA">Somalia</option>
<option value="SOUTH AFRICA">South Africa</option>
<option value="SOUTH GEORGIA AND THE SOUTH SANDWICH ISLANDS">South Georgia and the South Sandwich Islands</option>
<option value="SOUTH SUDAN">South Sudan</option>
<option value="SPAIN">Spain</option>
<option value="SRI LANKA">Sri Lanka</option>
<option value="SUDAN">Sudan</option>
<option value="SURINAME">Suriname</option>
<option value="SVALBARD AND JAN MAYEN">Svalbard and Jan Mayen</option>
<option value="SWAZILAND">Swaziland</option>
<option value="SWEDEN">Sweden</option>
<option value="SWITZERLAND">Switzerland</option>
<option value="TAIWAN">Taiwan</option>
<option value="TAJIKISTAN">Tajikistan</option>
<option value="TANZANIA, UNITED REPUBLIC OF">Tanzania, United Republic of</option>
<option value="THAILAND">Thailand</option>
<option value="TIMOR-LESTE">Timor-Leste</option>
<option value="TOGO">Togo</option>
<option value="TOKELAU">Tokelau</option>
<option value="TONGA">Tonga</option>
<option value="TRINIDAD AND TOBAGO">Trinidad and Tobago</option>
<option value="TUNISIA">Tunisia</option>
<option value="TURKEY">Turkey</option>
<option value="TURKMENISTAN">Turkmenistan</option>
<option value="TURKS AND CAICOS ISLANDS">Turks and Caicos Islands</option>
<option value="TUVALU">Tuvalu</option>
<option value="UGANDA">Uganda</option>
<option value="UKRAINE">Ukraine</option>
<option value="UNITED ARAB EMIRATES">United Arab Emirates</option>
<option value="UNITED STATES MINOR OUTLYING ISLANDS">United States Minor Outlying Islands</option>
<option value="URUGUAY">Uruguay</option>
<option value="UZBEKISTAN">Uzbekistan</option>
<option value="VANUATU">Vanuatu</option>
<option value="VATICAN CITY">Vatican City</option>
<option value="VENEZUELA, BOLIVARIAN REPUBLIC OF">Venezuela, Bolivarian Republic of</option>
<option value="VIET NAM">Viet Nam</option>
<option value="VIRGIN ISLANDS, BRITISH">Virgin Islands, British</option>
<option value="VIRGIN ISLANDS, U.S.">Virgin Islands, U.S.</option>
<option value="WALLIS AND FUTUNA">Wallis and Futuna</option>
<option value="WESTERN SAHARA">Western Sahara</option>
<option value="YEMEN">Yemen</option>
<option value="ZAMBIA">Zambia</option>
<option value="ZIMBABWE">Zimbabwe</option>
</select>
<span class="icon gcom-icon-check-circle"></span>
</span>
<span class="field-container personType">
<label for="poID">Person Type</label>
<input id="poID" class="form-control poID" type="text" name="poID">
<span class="icon gcom-icon-check-circle"></span>
</span>
</div>
</div>
<div class="col-md-6 col-sm-12 col-xs-12 information">
<div class="company-information">
<span class="field-container">
<label for="job-title">Job Title</label>
<input id="job-title" class="form-control jobTitle" type="text" name="jobTitle" placeholder="" minlength="1" errormessage="Please enter your job title" required="">
<span class="icon gcom-icon-check-circle"></span>
</span>
<span class="field-container">
<label for="company">Company Name</label>
<input id="company" class="form-control company" type="text" name="company" placeholder="" data-validator="string" errormessage="Please enter your company&#39;s name" required="">
<span class="icon gcom-icon-check-circle"></span>
</span>
<span class="field-container">
<label for="department">Job Function</label>
<select required="" id="department" name="jobFunction" class="form-control department" errormessage="Please select your job function" onchange="FormUtils.populateJobRole(this);">
<option hidden="" value="" selected="" disabled=""></option>
<option value="Audit" data-function-label="Audit">Audit</option>
<option value="Communications" data-function-label="Communications">Communications</option>
<option value="Customer Service" data-function-label="Customer Service">Customer Service</option>
<option value="Data and Analytics" data-function-label="Data and Analytics">Data and Analytics</option>
<option value="Enterprise Risk Management" data-function-label="Enterprise Risk Management">Enterprise Risk Management</option>
<option value="Finance" data-function-label="Finance">Finance</option>
<option value="General Management" data-function-label="General Management">General Management</option>
<option value="Human Resources" data-function-label="Human Resources">Human Resources</option>
<option value="Information Technology" data-function-label="Information Technology">Information Technology</option>
<option value="Innovation & Strategy" data-function-label="Innovation & Strategy">Innovation & Strategy</option>
<option value="Investors" data-function-label="Investors">Investors</option>
<option value="Legal & Compliance" data-function-label="Legal & Compliance">Legal & Compliance</option>
<option value="Marketing" data-function-label="Marketing">Marketing</option>
<option value="Product Management" data-function-label="Product Management">Product Management</option>
<option value="Sales" data-function-label="Sales">Sales</option>
<option value="Supply Chain" data-function-label="Supply Chain">Supply Chain</option>
</select>
<span class="icon gcom-icon-check-circle"></span>
</span>
<span class="field-container">
<label for="jobRole">Job Role</label>
<select required="" name="jobRole" id="jobRole" class="form-control jobRole" errormessage="Please select your job role" onchange="FormUtils.populateJobFunctionValue(this);">
<option hidden="" value=""></option>
<option data-mdm-function="Audit" data-function="Audit" value="Auditor" hidden="">Auditor</option>
<option data-mdm-function="Audit" data-function="Audit" value="Chief Audit Executive" hidden="">Chief Audit Executive</option>
<option data-mdm-function="Audit" data-function="Audit" value="Audit Data and Analytics" hidden="">Data and Analytics</option>
<option data-mdm-function="Audit" data-function="Audit" value="Audit Professional Practices" hidden="">Professional Practices</option>
<option data-mdm-function="Audit" data-function="Audit" value="Regional / Business Unit Audit" hidden="">Regional or Business Unit</option>
<option data-mdm-function="Audit" data-function="Audit" value="Audit - Other Role" hidden="">Other Role</option>
<option data-mdm-function="Communications" data-function="Communications" value="Chief Communications Executive or Head of Communications" hidden="">Chief Communications Executive / Head of Communications</option>
<option data-mdm-function="Communications" data-function="Communications" value="Corporate Affairs" hidden="">Corporate Affairs</option>
<option data-mdm-function="Communications" data-function="Communications" value="Corporate Brand" hidden="">Corporate Brand</option>
<option data-mdm-function="Communications" data-function="Communications" value="External Communications" hidden="">External Communications</option>
<option data-mdm-function="Communications" data-function="Communications" value="Internal Communications" hidden="">Internal Communications</option>
<option data-mdm-function="Communications" data-function="Communications" value="Public Relations" hidden="">Public Relations</option>
<option data-mdm-function="Communications" data-function="Communications" value="Communications - Other Role" hidden="">Other Role</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Contact Center Site Leader" hidden="">Contact Center Site Leader</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Customer Service IT" hidden="">Customer Service Technology</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Customer Service Digital Channels" hidden="">Digital Channels</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Head of Customer Service or Support" hidden="">Head of Customer Service / Support</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Customer Service Operations" hidden="">Operations</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Customer Service Quality Assurance" hidden="">Quality Assurance</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Customer Service Reporting and Analytics" hidden="">Reporting & Analytics</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Customer Service Learning and Development" hidden="">Training / Learning & Development</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Customer Service Vendor Management" hidden="">Vendor Management</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Customer Service Workforce Management and Planning" hidden="">Workforce Management</option>
<option data-mdm-function="Customer Service and Support" data-function="Customer Service" value="Customer Service or Support - Other Role" hidden="">Other Role</option>
<option data-mdm-function="Data and Analytics" data-function="Data and Analytics" value="Business Intelligence / Analytics" hidden="">Business Intelligence / Analytics</option>
<option data-mdm-function="Data and Analytics" data-function="Data and Analytics" value="CDAO or Head of D&A" hidden="">Chief Data & Analytics Officer / Head of Data & Analytics</option>
<option data-mdm-function="Data and Analytics" data-function="Data and Analytics" value="Data Management / MDM" hidden="">Data Management / Master Data Management</option>
<option data-mdm-function="Data and Analytics" data-function="Data and Analytics" value="Data Science / ML / AI" hidden="">Data Science / Artificial Intelligence / Machine Learning</option>
<option data-mdm-function="Data and Analytics" data-function="Data and Analytics" value="Data and Analytics Governance" hidden="">Data and Analytics Governance</option>
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<option data-mdm-function="Enterprise Risk Management" data-function="Enterprise Risk Management" value="Chief Risk Officer" hidden="">Chief Risk Officer</option>
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Gartner Marketing Symposium/Xpo™
May 22 – 24, 2023 | Denver, CO
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Gartner Marketing Symposium/Xpo™
May 22 – 24, 2023 | Denver, CO
THE WORLD’S MOST IMPORTANT GATHERING OF CMOS AND MARKETING EXECUTIVES™
May 22 – 24, 2023 | Denver, CO
View Agenda Explore Your Experience by Role
View Agenda
Explore Your Experience by Role
PREPARE FOR MARKETING’S NEW DIRECTIVE AT GARTNER MARKETING SYMPOSIUM
In today’s unpredictable environment, marketing leaders’ growth strategies face
massive pressure. It’s no longer enough to increase agility or do more with
less.
Now is the time for relentless prioritization. Join us at the Gartner Marketing
Symposium/Xpo 2023 conference, we’ll explore new research and deliver actionable
insights to help CMOs and marketing leaders learn how to:
* Prove the value of the marketing function.
* Navigate shifts to optimize for brand value.
* Build talent for the future.
* Navigate emerging digital best practices.
* Deliver impact via customer experience.
* Unlock the value of data.
* Join marketing peers
* Build your network
* Learn and engage
* Meet marketing experts
JOIN MARKETING PEERS
Gartner Marketing Symposium/Xpo 2023 offers attendees the opportunity to advance
their thinking as strategic leaders, and bring their marketing vision to life
with the best mix of insight and research-backed sessions to cut through the
hype and delve deeper into areas that drive results.
Bring your team to maximize learning - participate in relevant sessions
together, or split up to cover more ground and share your take-aways later.
Learn more about attending as a team.
CMOS AND MARKETING EXECUTIVES
Build strategies, pursue marketing and digital innovation and align resources to
deliver results:
* Outperform like a winning brand after crises.
* Optimize marketing budgets to maximize performance.
* Create impactful messaging on contentious topics that consumers care about.
* Evolve brand strategy and value proposition for broader resonance.
* Deliver a customer experience (CX) that improves growth and loyalty.
CUSTOMER EXPERIENCE AND LOYALTY LEADERS
Create exceptional CX that sets your organization apart:
* Build actionable views of your customers.
* Develop insights on how to optimize the moments that matter in the customer
journey.
* Inform decision making with the right data, insights and analytics.
* Identify customer needs, expectations and perceptions.
* Deliver on your CX promise through an effective CX strategy.
DIGITAL MARKETING LEADERS
Leverage digital channels to deliver business growth:
* Develop an effective digital marketing strategy to achieve business goals.
* Translate digital strategy into effective campaigns to improve digital
marketing ROI.
* Learn how CMO priorities are changing in terms of the shift toward digital
channels.
* Gain key insights to drive your own key initiatives.
* Adopt a coordinated multichannel approach to make a well-informed decision
with data-driven benchmarking.
BRAND MARKETING LEADERS
Achieve success in brand building, brand strategy, and brand activation:
* Build brand equity and define a successful brand strategy in the face of
shifting customer behaviors and expectations
* Activate the brand across channels and reassess partnerships and sponsorships
to optimize activation
* Measure and communicate the value of brand investment and guide the
organization to the right balance of brand and performance marketing
investment
* Engage cross-functional teams in supporting the brand and demonstrating
business value
MARKETING OPERATIONS LEADERS
Utilize data and insights to optimize marketing activities and drive
efficiencies through technology and process management:
* Unlock the value of marketing resources
* Deliver an efficient and adaptive marketing function
* Measure, optimize and communicate performance
BUILD YOUR NETWORK
Network with experts and peers
At Gartner Marketing Symposium/Xpo, attendees have the opportunity to connect
with Gartner experts and industry-leading CMOs and marketing executives. They
meet one-on-one with Gartner experts for tailored advice to help them achieve
their mission-critical priorities.
Attendees build new relationships, broaden their perspectives and uncover ways
to solve problems alongside other marketing leaders. They engage with
like-minded peers, and find opportunities to share ideas and experiences.
Highlights:
* Roundtable sessions.* Attendees join CMO and marketing peers from leading
organizations and various industries to discuss relevant topics inspired by
the latest research in these small-group sessions, moderated by a Gartner
expert.
* Peer conversations. Attendees engage in peer-to-peer discussions organically
throughout the conference and explore how others are tackling everyday
challenges.
* End-user case studies. Detailed and documented case studies, by Gartner
invitation, reveal lessons from peers during their own organization’s
implementations.
*Preregistration is required. These sessions are available to end users only;
space is limited.
LEARN AND ENGAGE
Prioritize what to accelerate, unlock resources for digital investments, make
meaningful cultural changes and so much more. No matter where you are on your
digital business acceleration journey, we’re here to help you get to your
destination faster — with confidence.
Lean back and listen
Expect the best speakers, brightest minds and the latest big ideas. These
sessions provide the inspiration and actionable insight to transform your most
critical priorities into business results.
Highlights
* Signature Series. Each year at Gartner Marketing Symposium/Xpo, we reveal the
latest Gartner research as part of our Signature Series. Sessions cover some
of the most anticipated insights and findings to get you ready for the year
ahead.
* Solution Provider sessions. When you’re looking to address a specific issue,
these strategic roadmap presentations and user-case studies provided
real-world advice.
Lean in and engage
Facilitated by Gartner experts, these sessions challenge you to solve problems
together, exchange viewpoints and get to the core of the business imperatives
that drive you and your peers.
Highlights
* Workshops.* Small-scale and interactive: Collaborate with peers by taking the
most important topics and learning how to apply them to your business.
* CMO Circle.* An exclusive program within the overall agenda designed for
chief marketing officers to explore new strategies, share innovative ideas
and grow their community of peers.
*Preregistration is required. These sessions are available to end users only.
In addition to sessions led by Gartner experts, join sessions led by 2023
Gartner Marketing & Communications Awards finalists, providing more ways to
learn from your peers who are achieving success.
MEET MARKETING EXPERTS
Our unbiased Gartner experts help you advance your mission-critical priorities
through industry-leading insights, guidance and tools. Tap their unique
expertise to make faster, smarter decisions.
Gartner one-on-one meetings.* Meet one-on-one with Gartner experts for tailored
advice to help you achieve your most critical priorities. These popular meetings
offer you the undivided attention of a Gartner expert who will listen and guide
you on the matters most critical to your success.
Ask the Expert sessions.* Topic-driven sessions provide a more intimate
discussion forum, featuring one Gartner expert and end-user peers posing
questions.
*Preregistration is required. These sessions are available to end users only;
space is limited.
View Experts
EXPERIENCE GARTNER MARKETING SYMPOSIUM
Join your CMO and marketing leader peers for the 2023 premier marketing
conference. Attendees will walk away with actionable insights and detailed plans
to successfully drive growth for their organization.
Register Now
Intentional and focused execution ensures marketing leaders can accelerate
enterprise growth, despite an unpredictable environment. Join us in 2023 for a
fresh take on marketing’s directive to encourage ruthless prioritization and
realignment of digital engagement, brand experiences and marketing function
strategies.
Brianna Lux
Conference Co-Chair and Director, Advisory, Gartner
CHIEF MARKETING OFFICER (CMO) CIRCLE
The CMO Circle is an exclusive program within the overall agenda designed for
Chief Marketing Officers (CMOs) to explore new strategies, share innovative
ideas and grow their community of peers.
Learn More and Apply
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TRACKS AT A GLANCE
Access more than 100 sessions of the latest Gartner research specifically
designed to help CMOs and marketing leaders drive organizational growth. Each
track has a particular area of focus that helps deliver what matters most to the
business.
Track A
BUILD AND ENERGIZE A WINNING FUNCTION
The rise in new and blended responsibilities — driven by CMO priorities like
brand, CX and journey orchestration — presents unique challenges for sourcing
and developing talent. In this track, explore what it takes for CMOs to assemble
and lead a function that attracts critical talent, improves change resilience
and reduces cross-functional friction.
View Sessions
Track B
DRIVE VALUE THROUGH STRATEGIC AND OPERATIONAL AGILITY
Strategic and operational agility is imperative to deliver growth in times of
volatility and change. This is more critical than ever in the current economic
climate, as marketing’s role and influence are not always clear. Learn how
marketing can lead from the front by demonstrating strategic and operational
agility.
View Sessions
Track C
LEAD MULTICHANNEL MARKETING THROUGH CHANGING TIMES
Marketers use more channels than ever before to reach their customers,
presenting both opportunities and challenges. Learn from insights and best
practices on channel strategy, content and execution to navigate shifting
audience behaviors and drive growth.
View Sessions
Track D
OPTIMIZE THE POWER OF CUSTOMER EXPERIENCE DURING UNPREDICTABLE ECONOMIC TIMES
In unpredictable times, it’s critical for organizations to retain and grow their
customer relationships. Marketers that leverage CX tools and best practices are
better positioned than their peers to meet and exceed company and customer
objectives.
View Sessions
Track E
DRIVE GROWTH THROUGH COMMERCIAL COORDINATION
Marketing activities are often so siloed from sales and other commercial
functions that they wind up working at cross purposes and achieving growth in
spite of this. In this track learn how to take charge of this collaborative
initiative to have real impact on revenue.
View Sessions
Track F
DEMONSTRATE IMPACT, INCREASE PERFORMANCE
Amid constant change, data unlocks opportunity for communications and marketing.
Great customer data management leads to success for B2B, B2C and marketers with
multiple go-to-market models. In this track, learn how to step up your data game
to prove and improve the value of marketing and communications.
View Sessions
Track G
BUILD, ACTIVATE AND MANAGE A VALUABLE BRAND
Driving brand commitment has never been more important. But building and
activating a brand in today’s complex environment is a never ending job that
demands seamless orchestration of internal and external resources. This track
explores how to build a powerful strategy, navigate important issues and deliver
the most effective brand experiences to your most important audiences.
View Sessions
View Agenda
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