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Submitted URL: http://app.now.brightcove.com/e/er?s=906&lid=16935&elqTrackId=21BA6FFC9C4E9315B7F45341F118963C&elq=e8a10efb9b8747259ef6a0e8bf6...
Effective URL: https://brightcoveevents.cventevents.com/event/3ffca356-6ca1-452e-abea-f024de103f9a/summary?RefId=email&utm_campaign=marketing-general_gl...
Submission: On May 20 via api from CH — Scanned from DE

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 * Overview

Register Now


THE POWER OF VIDEO IN THE B2B BUYER’S JOURNEY

May 18, 2022



6:30 IST | 9:00 SGT | 10:00 JST | 11:00 AEST

and

11:00 AM EDT | 15:00 GMT

Register Now


B2B buyers are watching videos. In fact, 88% of B2B buyers have watched a video
to learn about a company’s products or services in the past three months. This
stat is just one of many key insights from Brightcove’s recent research on how
and why video drives decision-maker action through all the phases of the B2B
purchase cycle. Join this webinar to understand what buyers expect from video
and the best ways to use video across the funnel.

 

Audience Takeaways:

 * Why video is preferred over written content formats like blog posts and white
   papers
 * How video cuts through the noise at the top-of-the-funnel
 * Ways video is most helpful to buyers when making a purchase decision
 * What types of videos are most commonly watched by B2B buyers
 * How video can be used in post-sale experience

SPEAKERS

TODD LEBO
Chief Executive Officer
Ascend2
MATT NOYES
Director, Product Marketing
Brightcove
JILLIAN RYAN
Senior Director, Content Strategy
Brightcove
Register Now