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BOOTH DESIGN TRENDS: EDPA WEBINAR HIGHLIGHTS EXHIBITS AT EUROSHOP AND NATURAL
PRODUCTS EXPO WEST 2023

April 5, 2023
Shares




Danica Tormohlen


What design trends can you expect to see on the show floor in 2023? To find out,
creative directors from two leading exhibit design and build companies explored
the show floors at two of most innovative trade shows in the world: Euroshop
2023, held Feb. 25-March 2 in Dusseldorf, Germany, and Natural Products Expo
West, held March 7-11 in Anaheim, Calif.  

While both shows are among the largest in their sectors, the exhibitor and
attendee profiles are quite different. Euroshop, a retail trade fair that is
held every three years, attracted 1,830 exhibitors and more than 81,000 trade
visitors. Natural Products Expo, an annual exhibition that showcases natural and
organic product innovations, drew 3,000 exhibiting companies and more than
65,000 registered attendees. 

At a webinar presented by the Experiential Designers and Producers Association
(EDPA) Northwest and Midwest Chapters on March 28, Katina Zipay, creative
director for Classic Exhibits, and Matt Lancaster, senior exhibit designer for
Condit Exhibits, shared their take on the top trends for materials, structures,
lighting, color and interactive displays. 

At a webinar presented by the EDPA Northwest and Midwest Chapters, Katina
Zipay and Matt Lancaster shared their take on the top design trends. 

Emma Christen, account executive for Eagle Management Group, moderated the
session, and shared insight on each speaker’s credentials. Zipay, who is an EDPA
board member, has 15 years of experience as a creative director and was named
EDPA Designer of the Year in 2020. Lancaster has more than 18 years of
experience as an experiential designer across trade shows, retail interiors,
brand environments and interior spaces, she added.

“A strong believer in focusing on the visitor to a given space, Matt brings a
purposeful customer-centric eye to trade show design,” Christen said.

During the Q&A, ENN asked the speakers to share their opinions on the best
inexpensive design trend — rope lighting, according to Zipay — and the best
high-end trend — translucent LED screens, according to Lancaster.

Here are some key takeaways for booth design inspiration.

What was trending at Europshop

Chains were trending as a material for booths at Euroshop.

In materials:

 * Mirrors used to create walls, slats and flooring
 * Corrugated cardboard to create texture with recyclable materials
 * Plants used to create green walls
 * Ropes and baskets used for lighting, ceilings and walls
 * Metals and chains to create semi-transparent grids, posts and archways

In structures:

 * Pill shapes and arches
 * Cubes
 * Freeform
 * Trees
 * Circles
 * Cylinders
 * Accordion walls
 * Slats
 * App shapes

In colors and graphics:

 * Black and white
 * One pop of color
 * Color blocks
 * Segmented shapes
 * Art deco
 * Sketches

In lighting:

 * Edge lighting
 * LED lights
 * Clusters of lights
 * Lots of bulbs
 * Basket lights
 * LED rope lighting
 * Flexible, undulating lights

In interactive displays:

 * Push buttons
 * Tunnels
 * Handcranks
 * Body scans
 * Huge LED walls
 * Semi-transparent LED walls
 * Circular LEDs

What was trending at Natural Products Expo West

Props used at Natural Products Expo West 

In structures:

 * Instagram backdrops
 * Vignettes
 * House structures
 * Whimsy
 * Tencel
 * Props
 * Slats
 * Ropes

In color:

 * Strong, monochromatic colors
 * Color blocks
 * Black and white

In materials:

 * Rustic
 * Plywood
 * Vignettes
 * Routed panels
 * Printed flooring
 * Plants

In lighting:

 * Backlit
 * Inset lighting for product 
 * Key placement in the booth 

Want to know more? Watch a recording of the webinar here. Here’s a link to the
full presentation with photos showing all of the trends that have been
highlighted: 

Document
edpa_design_trends_2023_presentation-1.pdf24.17 MB


Don’t miss any exhibitor-related news: Sign up for ENN’s weekly e-newsletter
HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook
and LinkedIn!


 



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VEGAS MEANS BUSINESS




HOW I BUILT THIS

How does a first-time, 100 sq.-ft. (10x10) exhibitor stand out from the crowd at
a trade show with 67,000-plus attendees and more than 3,000 booths with tens of
thousands of new products on display? 

Listen below to learn more as Danica Tormohlen talks to Daniel Scharff, CEO of
Machu Picchu Energy 



Read full article HERE




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