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Posted on October 28, 2022October 28, 2022


10 BEST LOGO COLOUR SCHEMES & COMBINATIONS (WITH EXAMPLES)

Colour affects our emotions and behaviours and plays a critical role in
designing a successful logo. Yet it’s one of the elements of logo design that
small business owners who want to create their own logo feel the most uncertain
about.

So today, we’re going to help you understand a bit more about colour, how it
affects our choices, and how to use it more effectively when creating your own
logo.


WHAT’S IN A LOGO COLOUR?

Colour psychology experts have studied how colour affects our emotions and
behaviours for years. What they’ve found is that gender, personal preference,
upbringing, and culture can all diversify our responses to certain colours.

We share some commonality in how colour influences our choices. 

So if you want to know the best colours to use in your logo design, you first
have to understand how and why people respond to colour and how using different
colours will influence people’s perception of your brand. Bear in mind, though,
that the products or services you provide will and should influence the colours
you use to represent your business.

In his article by 99designs on How to choose the right logo color, we find that,
“just like colors, your brand has a personality of its own, and consumers go
after products that match their own personalities.”


COLOUR TERMS YOU SHOULD KNOW

Before exploring different color logo alternatives, there are a few terms that
are going to come up in this article. So let me define them for you before we
get started.

 * Hue vs. Colour. Colour is an umbrella term used to describe hue, tint, tone,
   or shade, while hue refers to the dominant colour family of a specific colour
   on the colour wheel. For example, red is a hue, but pink is a tint (see
   below). Blue is a hue, but twilight is a shade (see below).
 * Tints. A tint is created when white is added to a hue, thus making the colour
   lighter, e.g. when white is added to red it creates pink.
 * Shades. A shade is created when black is added to a hue, thus making the
   colour darker, e.g. when black is added to blue, it creates twilight.
 * Tones. A tone is produced by mixing a hue with grey. 
 * Primary Colours. There are three primary colours: red, blue, and yellow.
 * Secondary Colours. Combining any two of those primary colours will give you a
   secondary colour. Red + Blue = Purple, Yellow + Blue = Green, Red + Yellow =
   Orange.
 * Tertiary Colours. A third set of colours called tertiary colours are created
   when equal amounts of a primary and a secondary colour that are adjacent to
   each other on the colour wheel are mixed, e.g. a mixture of 50% yellow and
   50% green would result in the tertiary colour of yellow-green. 

. 
 * Warm colours. Red, yellow, and orange evoke a warm feeling because they
   remind us of things like the sun or fire.
 * Cool colours. Blue, green, and purple evoke cool feelings because they remind
   us of cool things like water or grass.


A CLOSER LOOK AT LOGO COLOURS

Now that we’ve gotten these terms out of the way, we can take a look at the
emotional impact of colour: 

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RED

One of the primary colours, red is typically associated with strong or
passionate emotions like love, confidence, excitement, and passion, and it has
been known to make people hungry. On the flip side, it’s also associated with
anger and danger.

FISH GRILL COLORFUL LOGO DESIGN IN RED (AI, EPS, PDF, PNG, PSD)


ORANGE 

Orange is a combination of the primary colours yellow and red. It’s an energetic
and refreshing colour that communicates enthusiasm, excitement, and warmth.

WEBB APP BUSINESS LOGO WITH COLORS (AI, EPS, JPG, PDF, PNG, PSD, SVG)


YELLOW

A cheerful and warm colour, yellow is the most eye-catching of colours and is
associated with optimism, self-esteem, extraversion, and friendliness. Yellow
can conversely induce feelings of frustration and anger.

ENERGETIC YELLOW LOGO COLOR SCHEMES (AI, EPS, PNG, JPG)

Blue 

Blue brings to mind the sky and the ocean and is a calming and serene colour
which promotes tranquillity and peace. It’s also associated with intelligence,
trustworthiness, and stability.

BLUE COMBINATION LOGO (AI, EPS, PSD, PDF, PNG, JPG)


GREEN

Green brings to mind nature and abundance, so it’s no wonder that it’s
associated with money, fertility, good health, balance, and good luck. It’s
known to create soothing and calming feelings.

BUSINESS LOGO WITH COLORS FOR GREEN BRAND (AI, EPS)


PURPLE

Purple is a spiritual or regal colour associated with luxury, royalty,
imagination, quality, and truth. 

DESIGN FOR BRANDS WITH PURPLE LOGO (EPS)


BROWN

Brown can be created by adding different colours together. It’s associated with
the earth and the natural world and communicates nature, earthiness,
reliability, and warmth.

VINTAGE COFFEE LOGO DESIGN (AI, EPS, JPG, PNG)


BLACK

Scientifically, black isn’t considered a colour; it’s the absence of light. In
the world of art and design, however, it’s a colour and is associated with
sophistication, glamour, and substance. It can also be associated with
heaviness, menace, coldness, and death.

BLACK SHEEP BUSINESS LOGO COLORS (AI, EPS, JPG, PDF, PNG, PSD)


WHITE 

White contains all the wavelengths of visible light and, like black,
scientifically isn’t a colour. However, again in the world of art and design
it’s associated with simplicity, purity, innocence and cleanliness, but can also
be considered cold, sterile, or bland.

When it comes to choosing logo colours, another point to keep in mind is that
women and men tend to prefer different colour and women tend to gravitate to
softer colours like tints, while men tend to prefer hues or shades of colours. 

12 OUTDOOR BADGES & LOGO (AI, EPS, PSD)


PINK

For example, pink is a tint of red and is often associated with femininity,
kindness, softness, compassion, and love. It also evokes a certain calm. 

FLORAL DESIGN FOR BRANDS WITH PINK LOGOS (AI, EPS, JPG, PDF, PSD, SVG)


GREY

Grey is a shade created by adding black to white. It’s considered to be an
emotionless and moody colour that can be used to communicate formality,
conservativeness, and sophistication.

MODERN GREY & ORANGE COMBINATION LOGO (AI, EPS, PDF)


BEST COLOUR COMBINATIONS FOR BUSINESS LOGOS

Selecting the best logo colours isn’t about choosing the colours you think are
the prettiest or the best logo color schemes. You need to consider colour
meaning in logo design. Strategically assess the impact of the logo colour
combinations you choose on your target audience, and select company logo colours
they’ll respond to positively. 

To help you come up with the best logo colour combinations, we’ve put together a
collection of the best colour combinations for business logos. These are used by
top global corporations and corresponding examples to show how you can borrow
from them to create your own logo colour schemes: 


1. MONOCHROMATIC LOGO COLOUR SCHEMES

Monochromatic logo color schemes use only one hue, but can use various shades,
tones and tints of that hue to create the perfect logo. This approach to logo
colours is among the best logo color schemes. It’s the cleanest and simplest to
use. Here are four approaches to monochromatic logo colour schemes: 

PayPal is a good example of a company that uses monochromatic company logo
colours successfully. Their text logo combines both a shade of blue and a tint
of blue to create logo colours meaning “we’re stable and trustworthy”.

These colours can be transposed to a variety of businesses. The Time Machine
Logo Template is a great example of how they look on another type of logo. 

Now we move into some brands that are in the grey area of the monochromatic
colour scheme.

Nike, for example, could be considered to use a monochromatic colour scheme, as
the company’s simple swoosh is usually black against white. However, it can also
be white depending on the background it’s shown against. This is something that
Apple also does. Though these two colours are opposites, both these companies
have used them interchangeably as logo colours meaning sophistication and
simplicity.

If you’re interested in seeing how the simplicity and elegance both companies
bring to their logos can translate in other logos, check out the Drop Logo
Template.

Like Nike and Apple, Coca-Cola falls into a grey area of the monochromatic
colour scheme. Most often their famous text logo is white against a red
background, but sometimes the logo itself is red instead of white.

While the red colour symbolises passion and vitality and is meant to activate
hunger, the white colour represents the elegance of the Coca-Cola brand.

Though the advice for a company looking to create a logo is to pick a logo and
stick to it, one of the things that was interesting about many of the companies
on this list is that the logo they started with is often starkly different from
the logo they now use.

The logo for Starbucks is no exception. The Starbucks company logo colour has
gone through four changes to arrive at the current minimalist and monochromatic
colour scheme featuring a green circle stencil which, when placed on their white
cups, shows their mermaid graphic.


2. ANALOGOUS LOGO COLOUR SCHEMES

An analogous logo colour scheme uses colours that are next to each other on the
colour wheel. These colour combinations are usually harmonious and pleasing to
the eye.

One of the Big Four global professional services firms, PwC rebranded in 2010
with a logo which set them apart from the pack and is definitely one of the best
logo colour combinations of any large corporation. By choosing an eye-popping
array of reds, pinks, yellows and oranges for its company logo colour
combinations, PwC established themselves as innovative and daring as well as
energetic, friendly, approachable, and passionate.

This is a good lesson for any business: if you want to stand out, be different.
So think of the best color for a business logo that stands out from the bunch. 

If you’re interested in bringing the same qualities to your own logo, the
Morning Talk logo template is a good example of how you can apply the same
colour combo principles to your logo. It’s one of the best color combinations
for a logo.

BP is another company that uses an analogous logo colour scheme. Its logo uses
greens and yellow to create a sun and calls to mind nature, health, optimism,
and balance.

Looking for good colours for logos? The Salmon logo template is a great example
of how an analogous colour scheme would work for many other businesses. Try out
this color combination for a logo.


3. COMPLEMENTARY LOGO COLOUR SCHEMES

Complementary colours are opposite each other on the colour wheel. The high
contrast of logos with complementary colors creates a vibrant look that can be a
bit much, but there are quite a few companies that have used them and used them
well. 

Firefox is one of those companies that uses logos with complementary colors. Who
isn’t familiar with their combo of blue and orange, which are good logo colours
meaning intelligence, trustworthiness, and stability, coupled with enthusiasm
and excitement?

Whereas Firefox uses a straightforward complementary pairing, FedEx takes a
slightly different approach, and by doing so created one of the best logo colour
combinations and certainly one of the most popular. Instead of pairing orange
with blue, they use a blue-purple tertiary which happily is close enough to blue
to work very well.

Create your own complementary color combination for a logo with this gradient
logo template. It’s one of the best logo color combinations. 


4. TETRADIC LOGO COLOUR SCHEMES

The tetradic colour scheme, also known as the double complementary scheme, is
one of the richest of all colour schemes as it uses two pairs of complementary
colours. The Microsoft logo is a great example of how to do this in a fun yet
corporate fashion. 

If you want to create your own logo using double complementary colours, try the
Colorful Charity Logo template. It’s one of the best color combinations for a
logo.


5. TRIADIC LOGO COLOUR SCHEMES

Triadic logo colour schemes have three colours equally spaced around the colour
wheel. The easiest way to identify them is by using a triangle of equal sides
and placing the tip at your primary colour of choice on the colour wheel. The
other two points will land on the corresponding colours of the triadic. 

Burger King uses one of the best-known triadic logo colour schemes, and if
you’re looking for an equally vibrant combination, take a look at the Space logo
template.

That’s it! Now you have an idea of how different colours schemes work for
different purposes. Deciding on the best logo colours isn’t easy or
straightforward. Experimentation is the key.





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