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MarTech Daily
Cheetah Digital Event
Resources Index
Cheetah Digital
Cheetah Digital Event
Event

3 Hours

Event
3 Hours


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SIGNALS22

24 October, 2022
10:00 GMT
12:00 CEST
11:00 EST
08:00 PST

Welcome to the virtual video conference all about Relationship Marketing. 






Hosted by CM Group, this conference will explore the strategies that are
essential to marketers building long-lasting relationships with consumers. Join
us as we cover multiple topics ranging from acquisition and engagement to
personalization and retention for industries including retail, CPG, media and
publishing, restaurants/QSR and sports. Get inspired while learning new ideas
across a blend of client success stories, thought leadership topics and
practitioner-level sessions. This four-day series is not to be missed! 

Register to save your seat now. 












Here is a sneak peek of the expert speakers and a selection of sessions you
should absolutely attend:




Speakers:


STEPHANIE LIU


PRIVACY & MARKETING ANALYST

FORRESTER

An analyst serving B2C marketing professionals. Her research focuses on
marketing technologies, including marketing resource management and mobile
engagement automation, as well as customer trust and privacy.



CHRIS MUSCUTT


MARKETING TECHNOLOGY LEAD

PEPSICO

An accomplished and highly successful Marketing Technology Lead, with an
outstanding record of achieving increased revenue and sustainable profit growth
in various environments including FTSE100, NASDAQ, TSX and Government
organisations; often acting as the crucial link between Business and IT



PAULA THOMAS


PODCAST HOST

LET'S TALK LOYALTY

Podcast host and creator of the world's first podcast for loyalty marketing
professionals "Let's Talk Loyalty" - an award-winning podcast, ranked by
LIstenNotes.com as one of the top 5% of podcasts in the world. With over twenty
years experience delivering tangible results for some of the world's top brands,
her consulting clients have included Three Ireland Limited (formerly Telefonica
O2 Ireland), Electric Ireland, AIB, Avios and The Entertainer Group (UAE)


NICK WILCOX


HEAD OF CRM & PERFORMANCE MARKETING

THE WHITE COMPANY




PAUL BRIERLEY


CRM & MEMBERSHIP LEAD

THE FOOTBALL ASSOCIATION

CRM, membership, brand, marketing, strategy, sport.


ACQUIRE - OCT 24TH


Sessions on October 24th focus on turning unknown consumers into known
customers. Learn how to collect zero- and first-party data at scale to build up
your databases and understand your customers as individuals. Come learn how to
start building better relationships.

2:00 pm - 2:30 pm

How Smartbox Engaged and Delighted Their Customers with Cheetah Experiences

ENGAGE - OCT 25TH

Sessions on October 25th focus on how to understand and engage your audience,
across all channels.  Learn which data matters, how to analyze it for effective
activation and hear some success stories from brands doing it well.

2:30 pm - 3:00 pm

How the U.K.'s Football Association Engages Millions with Email Channel

PERSONALIZE - OCT 26TH

Sessions on October 26th will educate and inspire you to aim for true
personalization in your marketing efforts.  Using zero-party data and other
signals to deliver a truly dynamic, just-in-time customer journey is critical
for success. Hear how some brands are tackling this area.

11:00 am - 12:00 pm

Conditional Love: The Relationship Between Data and Personalization that Keeps
Customers Faithful

RETAIN - OCT 27TH

Retaining your customers is critical to revenue.  We’ll cover ideas and best
practices that utilize email and SMS up through full-blown loyalty strategies.
Hear what’s working across industries and learn from some of the best thought
leaders in the business.

2:00 pm - 2:30 pm

How a Whiskey Spirits Club Increased Efficiency and Customer Acquisition with
Personalization



Please complete the form below to register for this event
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