www.unacast.com
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34.253.101.190
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URL:
https://www.unacast.com/post/location-data-use-cases
Submission: On December 08 via api from US — Scanned from DE
Submission: On December 08 via api from US — Scanned from DE
Form analysis 3 forms found in the DOM
/search
<form action="/search" class="search-form w-form"><input type="search" class="search-input w-input" maxlength="256" name="query" placeholder="" id="search-input" required=""><input type="submit" value="Search" class="search-button w-button"></form>POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/2931123/1631dc17-f409-49e5-9390-bc8cbf63f422
<form id="hsForm_1631dc17-f409-49e5-9390-bc8cbf63f422" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/2931123/1631dc17-f409-49e5-9390-bc8cbf63f422"
class="hs-form-private hsForm_1631dc17-f409-49e5-9390-bc8cbf63f422 hs-form-1631dc17-f409-49e5-9390-bc8cbf63f422 hs-form-1631dc17-f409-49e5-9390-bc8cbf63f422_269a841f-fd98-40b5-83f0-b1f3679d5abf hs-form stacked"
target="target_iframe_1631dc17-f409-49e5-9390-bc8cbf63f422" data-instance-id="269a841f-fd98-40b5-83f0-b1f3679d5abf" data-form-id="1631dc17-f409-49e5-9390-bc8cbf63f422" data-portal-id="2931123">
<fieldset class="form-columns-2">
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field"><label id="label-firstname-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your First name"
for="firstname-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>First name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="firstname-1631dc17-f409-49e5-9390-bc8cbf63f422" name="firstname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field"><label id="label-lastname-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your Last name" for="lastname-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Last
name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="lastname-1631dc17-f409-49e5-9390-bc8cbf63f422" name="lastname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your Work email" for="email-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Work
email</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-1631dc17-f409-49e5-9390-bc8cbf63f422" name="email" required="" placeholder="@companyname.com" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_company hs-company hs-fieldtype-text field hs-form-field"><label id="label-company-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your Company name"
for="company-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Company name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="company-1631dc17-f409-49e5-9390-bc8cbf63f422" name="company" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_source hs-utm_source hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_source-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your utm_source"
for="utm_source-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>utm_source</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_source" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_medium hs-utm_medium hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_medium-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your utm_medium"
for="utm_medium-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>utm_medium</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_medium" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_campaign hs-utm_campaign hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_campaign-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your utm_campaign"
for="utm_campaign-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>utm_campaign</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_campaign" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_content hs-utm_content hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_content-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your utm_content"
for="utm_content-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>utm_content</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_content" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_term-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your utm_term"
for="utm_term-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>utm_term</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_term" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_zoominfo_contact_id hs-zoominfo_contact_id hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-zoominfo_contact_id-1631dc17-f409-49e5-9390-bc8cbf63f422" class=""
placeholder="Enter your ZoomInfo Contact ID" for="zoominfo_contact_id-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>ZoomInfo Contact ID</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="zoominfo_contact_id" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/primary_industry_zi hs-0-2/primary_industry_zi hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/primary_industry_zi-1631dc17-f409-49e5-9390-bc8cbf63f422" class=""
placeholder="Enter your Primary Industry_ZI" for="0-2/primary_industry_zi-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Primary Industry_ZI</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/primary_industry_zi" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/primary_sub_industry_zi hs-0-2/primary_sub_industry_zi hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/primary_sub_industry_zi-1631dc17-f409-49e5-9390-bc8cbf63f422" class=""
placeholder="Enter your Primary Sub-Industry_ZI" for="0-2/primary_sub_industry_zi-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Primary Sub-Industry_ZI</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/primary_sub_industry_zi" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/ultimate_parent_name__zoominfo_ hs-0-2/ultimate_parent_name__zoominfo_ hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/ultimate_parent_name__zoominfo_-1631dc17-f409-49e5-9390-bc8cbf63f422"
class="" placeholder="Enter your Ultimate Parent Name (zoominfo)" for="0-2/ultimate_parent_name__zoominfo_-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Ultimate Parent Name (zoominfo)</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/ultimate_parent_name__zoominfo_" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/zoominfo_company_id hs-0-2/zoominfo_company_id hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/zoominfo_company_id-1631dc17-f409-49e5-9390-bc8cbf63f422" class=""
placeholder="Enter your ZoomInfo Company ID" for="0-2/zoominfo_company_id-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>ZoomInfo Company ID</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/zoominfo_company_id" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_contact_accuracy_score__zoom_info_ hs-contact_accuracy_score__zoom_info_ hs-fieldtype-number field hs-form-field" style="display: none;"><label id="label-contact_accuracy_score__zoom_info_-1631dc17-f409-49e5-9390-bc8cbf63f422"
class="" placeholder="Enter your Contact Accuracy Score (zoom info)" for="contact_accuracy_score__zoom_info_-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Contact Accuracy Score (zoom info)</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="contact_accuracy_score__zoom_info_" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_contact_accuracy_grade__zoom_info_ hs-contact_accuracy_grade__zoom_info_ hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-contact_accuracy_grade__zoom_info_-1631dc17-f409-49e5-9390-bc8cbf63f422"
class="" placeholder="Enter your Contact Accuracy Grade (zoom info)" for="contact_accuracy_grade__zoom_info_-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Contact Accuracy Grade (zoom info)</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="contact_accuracy_grade__zoom_info_" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_phone hs-phone hs-fieldtype-phonenumber field hs-form-field" style="display: none;"><label id="label-phone-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your Phone number"
for="phone-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Phone number</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="phone" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_mobilephone hs-mobilephone hs-fieldtype-phonenumber field hs-form-field" style="display: none;"><label id="label-mobilephone-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your Mobile phone number"
for="mobilephone-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Mobile phone number</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="mobilephone" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_job_function hs-job_function hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-job_function-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your Job function"
for="job_function-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Job function</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="job_function" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_jobtitle hs-jobtitle hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-jobtitle-1631dc17-f409-49e5-9390-bc8cbf63f422" class="" placeholder="Enter your Job title"
for="jobtitle-1631dc17-f409-49e5-9390-bc8cbf63f422"><span>Job title</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="jobtitle" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Book a Meeting"></div>
</div><input name="hs_context" type="hidden"
value="{"formTarget":"#hbspt-form-269a841f-fd98-40b5-83f0-b1f3679d5abf","pageUrl":"https://www.unacast.com/post/location-data-use-cases","pageTitle":"3 Overarching Location Data Use Cases","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/108.0.5359.98 Safari/537.36","timestamp":1670521066486,"originalEmbedContext":{"portalId":"2931123","formId":"1631dc17-f409-49e5-9390-bc8cbf63f422","region":"na1","target":"#hbspt-form-269a841f-fd98-40b5-83f0-b1f3679d5abf","isBuilder":false,"isTestPage":false,"pageTitle":"3 Overarching Location Data Use Cases","pageUrl":"https://www.unacast.com/post/location-data-use-cases","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/108.0.5359.98 Safari/537.36"},"correlationId":"269a841f-fd98-40b5-83f0-b1f3679d5abf","notifyHubSpotOwner":"true","renderRawHtml":"true","lang":"en","embedType":"REGULAR","embedAtTimestamp":"1670521065044","formDefinitionUpdatedAt":"1670340905888","__hsfp":1375660896,"__hssc":"224655173.1.1670521066464","__hstc":"224655173.461f34b9ef1628c964920d4177d97d17.1670521066464.1670521066464.1670521066464.1","hutk":"461f34b9ef1628c964920d4177d97d17","renderedFieldsIds":["firstname","lastname","email","company","utm_source","utm_medium","utm_campaign","utm_content","utm_term","zoominfo_contact_id","0-2/primary_industry_zi","0-2/primary_sub_industry_zi","0-2/ultimate_parent_name__zoominfo_","0-2/zoominfo_company_id","contact_accuracy_score__zoom_info_","contact_accuracy_grade__zoom_info_","phone","mobilephone","job_function","jobtitle"],"captchaStatus":"NOT_APPLICABLE","isInsideCrossOriginFrame":false,"source":"forms-embed-1.2465","sourceName":"forms-embed","sourceVersion":"1.2465","sourceVersionMajor":"1","sourceVersionMinor":"2465"}"><iframe
name="target_iframe_1631dc17-f409-49e5-9390-bc8cbf63f422" style="display: none;"></iframe>
</form>POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/2931123/5ef921b1-b307-4305-8a4a-e1695d5f7ab7
<form id="hsForm_5ef921b1-b307-4305-8a4a-e1695d5f7ab7" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/2931123/5ef921b1-b307-4305-8a4a-e1695d5f7ab7"
class="hs-form-private hsForm_5ef921b1-b307-4305-8a4a-e1695d5f7ab7 hs-form-5ef921b1-b307-4305-8a4a-e1695d5f7ab7 hs-form-5ef921b1-b307-4305-8a4a-e1695d5f7ab7_703fb89c-f743-4ddb-a13b-2b1468a22607 hs-form stacked"
target="target_iframe_5ef921b1-b307-4305-8a4a-e1695d5f7ab7" data-instance-id="703fb89c-f743-4ddb-a13b-2b1468a22607" data-form-id="5ef921b1-b307-4305-8a4a-e1695d5f7ab7" data-portal-id="2931123">
<fieldset class="form-columns-1">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Business Email" for="email-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Business
Email</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" name="email" required="" placeholder="" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-2">
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-firstname-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your First name"
for="firstname-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>First name</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="firstname" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-lastname-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Last name"
for="lastname-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Last name</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="lastname" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_company hs-company hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-company-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Company name"
for="company-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Company name</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="company" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_phone hs-phone hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-phone-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Phone number"
for="phone-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Phone number</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="phone" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-2">
<div class="hs_state hs-state hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-state-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your State/Region"
for="state-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>State/Region</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="state" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_country hs-country hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-country-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Country/Region"
for="country-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Country/Region</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="country" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_jobtitle hs-jobtitle hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-jobtitle-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Job title"
for="jobtitle-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Job title</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="jobtitle" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_department hs-department hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-department-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Department"
for="department-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Department</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="department" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/linkedin_company_page hs-0-2/linkedin_company_page hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/linkedin_company_page-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class=""
placeholder="Enter your LinkedIn company page" for="0-2/linkedin_company_page-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>LinkedIn company page</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/linkedin_company_page" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-2">
<div class="hs_0-2/phone hs-0-2/phone hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/phone-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Phone number"
for="0-2/phone-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Phone number</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/phone" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_0-2/website hs-0-2/website hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/website-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Website URL"
for="0-2/website-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Website URL</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/website" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/full_address_zi hs-0-2/full_address_zi hs-fieldtype-textarea field hs-form-field" style="display: none;"><label id="label-0-2/full_address_zi-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class=""
placeholder="Enter your Full Address_ZI" for="0-2/full_address_zi-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Full Address_ZI</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/full_address_zi" class="hs-input" type="hidden" value=""></div>
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</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/industry_zi hs-0-2/industry_zi hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/industry_zi-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Industry_ZI"
for="0-2/industry_zi-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Industry_ZI</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/industry_zi" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/primary_industry_zi hs-0-2/primary_industry_zi hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/primary_industry_zi-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class=""
placeholder="Enter your Primary Industry_ZI" for="0-2/primary_industry_zi-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Primary Industry_ZI</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/primary_industry_zi" class="hs-input" type="hidden" value=""></div>
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</fieldset>
<fieldset class="form-columns-2">
<div class="hs_0-2/sic_code_1_zi hs-0-2/sic_code_1_zi hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/sic_code_1_zi-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your SIC Code 1_ZI"
for="0-2/sic_code_1_zi-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>SIC Code 1_ZI</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/sic_code_1_zi" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_0-2/naics_code_1_zi hs-0-2/naics_code_1_zi hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/naics_code_1_zi-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your NAICS Code 1_ZI"
for="0-2/naics_code_1_zi-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>NAICS Code 1_ZI</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/naics_code_1_zi" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-3">
<div class="hs_0-2/city hs-0-2/city hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/city-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your City"
for="0-2/city-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>City</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/city" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_0-2/state hs-0-2/state hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/state-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your State/Region"
for="0-2/state-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>State/Region</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/state" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_0-2/country hs-0-2/country hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/country-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your Country/Region"
for="0-2/country-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>Country/Region</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/country" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/zoominfo_company_id hs-0-2/zoominfo_company_id hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/zoominfo_company_id-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class=""
placeholder="Enter your ZoomInfo Company ID" for="0-2/zoominfo_company_id-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>ZoomInfo Company ID</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/zoominfo_company_id" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_medium hs-utm_medium hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_medium-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your utm_medium"
for="utm_medium-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>utm_medium</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_medium" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_source hs-utm_source hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_source-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your utm_source"
for="utm_source-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>utm_source</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_source" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_content hs-utm_content hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_content-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your utm_content"
for="utm_content-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>utm_content</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_content" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_campaign hs-utm_campaign hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_campaign-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your utm_campaign"
for="utm_campaign-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>utm_campaign</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_campaign" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_term-5ef921b1-b307-4305-8a4a-e1695d5f7ab7" class="" placeholder="Enter your utm_term"
for="utm_term-5ef921b1-b307-4305-8a4a-e1695d5f7ab7"><span>utm_term</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_term" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Submit"></div>
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The Advantage - The newsletter with the most trustworthy trends in location data, subscribe now. Try Unacast Now Try Unacast Now Datasets Datasets Our Data Foot Traffic Dynamic Trade Area Cross Visitation Migration Patterns Turbine, Platform as a Service Solutions Solution Industries Forecasting Site Selection Site Performance Competitive Intelligence Insurance Supply Chain Retail Real Estate Financial Services Telco Consultancies Resources Resources Case Studies Blog Video White Paper About About Company Team Careers Book a Meeting WHAT ARE YOU LOOKING FOR? 3 OVERARCHING LOCATION DATA USE CASES By Frode Bjerke Unacast Technology Strategist Published on: May 10, 2021 May 10, 2021 Last updated: January 28, 2022 Location data use cases: Location data can be used to Inform investment decisions, detect changes, and measure effects. We work with a wide range of unique clients and partners on a range of location data use cases. Yet, no matter the vertical, there are three overarching location data use cases. Each use case covers a fair bit of ground in terms of variants and application. I use the sticky note diagram below as a visual reference. #1) INFORM A (INVESTMENT) DECISION The most common location data use case is to inform a decision; very often an investment decision. The bigger the investment to be made, the more information people want to look at. There are two variations on this location data use case: IDENTIFY AREAS OF INTEREST For example, a grocer is going to run a marketing campaign in the U.S. and wants to know how to target it, or a retail brand is seeking an optimal location for a new store. In these instances, the location data use case is to apply location data to geo-target the marketing campaign, or use mobility data from different venues to assess potential store locations. Either way, the intent is to inform an investment decision before it is made. COMPARE SETS OF AREAS For example, a municipality is going to build a new bus line, or community clinic, and needs to evaluate different areas for their suitability. In another scenario, a commercial real estate investor wishes to evaluate different multifamily residential development opportunities. The municipality may pay much attention to foot traffic patterns around points of interest, whereas the CRE may dig-in around migration patterns and emerging areas indicators. In both location data uses cases the ultimate driver is using location data to make a better-informed investment decision. #2) MEASURE THE EFFECT OF A CHANGE Once you’ve made a decision, you want to monitor things so you can see how your decision is working out, which gets us to the #2 location data use case -- Measuring the effect of a change. The bigger the change, the more important and complex it can be to measure. Typically, people are looking for location data to help them measure change in one of two ways: COMPARE POINTS IN TIME For example, a new e-bike vendor, or Uber launches in Small Town A. How does that change mobility patterns? If the same thing happens in Small Town B what will that look like by comparison? As a CRE investor, what can location data tell me about foot traffic in the area around the properties I own, and what can that tell me about what rent growth, or rent default, may look like down the road? In each case, the intent is to use location data to help measure the effect of change over given points in time. IDENTIFY COLLATERAL EFFECTS For example, municipalities are expected to be good at measuring the effects of change. Is that new clinic serving its intended purpose, or would a new downtown arena disrupt traffic on key commuting routes? The intent of these questions is to measure change not just in an immediate area or timeframe, but with reference to the surrounding area and over an extended period of time. So, identifying collateral effects is really the art of measuring the ripples of that investment. #3) EARLY DETECTION OF CHANGE It seems odd, but the wish to detect change often comes after the need to measure it. Perhaps that’s because detection is a much more predictive and prescriptive location data use case compared to measurement, which is simply explaining what has already happened. In any event, the sooner you know about change, the sooner you can manage downside risk or improve upside opportunity. There are two main variants on the early detection of change use case for location data: DETECT DEVIATIONS IN AREAS OF INTEREST For example, a real estate developer wants to find areas with changing population demographics indicating the need for a high-end residential development. By studying location along with census data and observing migration patterns, it is possible to measure how a given area’s population and income base are growing or contracting. A growing population combined with an increase in average income, as we have seen in many areas of Florida, is a strong indication of investment opportunity. DETECT CHANGES IN BEHAVIOR OF POPULATION SEGMENTS Urban neighborhoods are re-shaped by the exodus and subsequent re-entry of people to cities, as we have seen most recently in New York. And subsequently, the demographics of the populace changes. Many urban centers are now younger than they were pre-COVID. Some neighborhoods are getting wealthier, others are ghost towns. The behavior of those who live in these different areas is changing, too. Everything from the places we go, to the people we encounter, to the brands we buy from is influenced by our mobility. All of which can be better informed by location data. Do you have another location data use case we’re not thinking of? talktous@unacast.com RESOURCES Sort Dec 5, 2022 Retail Intelligence and Data Analytics for Retail Retail intelligence combines technology and analyses to help retailers optimize their business functions and increase profitability. Learn more with Unacast. Nov 22, 2022 Catchment area: what is it, and how to determine it Understand catchment area and how to determine it using location data from Unacast. Nov 17, 2022 What Telco Data Can Tell Us About London's Tube Strike SCHEDULE A MEETING Meet with us and put Unacast’s data to the test. First name* Last name* Work email* Company name* utm_source utm_medium utm_campaign utm_content utm_term ZoomInfo Contact ID Primary Industry_ZI Primary Sub-Industry_ZI Ultimate Parent Name (zoominfo) ZoomInfo Company ID Contact Accuracy Score (zoom info) Contact Accuracy Grade (zoom info) Phone number Mobile phone number Job function Job title THE INDUSTRY’S EXPERT IN LOCATION DATA DATA SETS * Our Data * Foot Traffic * Dynamic Trade Areas * Cross Visitation * Migration Patterns * Turbine, Platform as a Service SOLUTIONS * Forecasting * Site Selection * Site Performance * Competitive Intelligence INDUSTRIES * Retail * Real Estate * Supply Chain * Financial Services * Telco * Consultancies Sign up for Unacast's Newsletter Business Email* First name Last name Company name Phone number State/Region Country/Region Job title Department LinkedIn company page Phone number Website URL Full Address_ZI Industry_ZI Primary Industry_ZI SIC Code 1_ZI NAICS Code 1_ZI City State/Region Country/Region ZoomInfo Company ID utm_medium utm_source utm_content utm_campaign utm_term * Do Not Sell My Information * © 2022 Unacast All Rights Reserved. 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