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STORMCONNECT

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ADVERTISING SOLUTIONS THAT HARNESS THE POWER OF MOTHER NATURE

PERSONALIZED, PREDICTIVE, AND PRIVACY-FORWARD MARKETING STRATEGIES THAT DRIVE
BRAND ENGAGEMENT AND GROWTH.

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Much like our physical climate, the advertising ecosystem is facing accelerating
winds of change. Now's the time to evolve your marketing strategy to change with
it. We can help.


ENTER WEATHER: THE ORIGINAL INFLUENCER

CONSCIOUSLY OR SUBCONSCIOUSLY, WEATHER INFLUENCES EVERY ASPECT AND DECISION OF
PEOPLE’S LIVES–HOW WE FEEL, WHAT WE TRY, AND WHAT WE BUY. AS CONSUMER SENTIMENT
SHIFTS AND BRANDS ARE CALLED TO DELIVER TANGIBLE VALUE RATHER THAN RELYING ON
LOYALTY TO RETAIN MARKET SHARE, THOSE WHO TAP INTO WEATHER’S IMMENSE IMPACT ON
CONSUMER BEHAVIOR, PURCHASING AND EMOTION WILL PREVAIL.

WEATHER’S IMPACT ON CONSUMERS

NOTHING ELSE IMPACTS EVERY PERSON AND BUSINESS ON THE PLANET AS CONSISTENTLY AS
WEATHER. OVER 360 MILLION PEOPLE A MONTH, ACROSS 178 COUNTRIES, RELY ON THE
WEATHER CHANNEL APP AND WEATHER.COM TO STAY SAFE AND INFORMED.


81%

of women change their personal care or beauty routines as the weather changes


$13.5B

IN ESTIMATED ECOMMERCE SALES IN THE US IN 2023 WERE INFLUENCED BY WEATHER-MORE
THAN CYBER MONDAY.




75%+

in estimated ecommerce sales in the US in 2023 were influenced by weather-more
than Cyber Monday.


REVOLUTIONIZING THE ADVERTISING INDUSTRY

PRIVACY-FORWARD SIGNAL

WEATHER DATA IS PRIVACY-FORWARD, CONTEXTUAL, SCALED SIGNAL THAT CREATES A UNIQUE
ALTERNATIVE TO THIRD-PARTY COOKIES AND IDENTIFIERS. PROVEN TO DRIVE CONSUMER
BEHAVIOR AND ENGAGEMENT, WEATHER ALLOWS MARKETERS TO CREATE AND SUSTAIN
PERSONALIZED CONNECTIONS–ALL WHILE PRIORITIZING THE CONSUMER EXPERIENCE AND
PROTECTING THEIR PRIVACY.

THE WEATHER CHANNEL, ACCUWEATHER, NOAA AND BEYOND

WHETHER YOU’RE TAPPING INTO THE RICH ENVIRONMENTS OR ENGAGED AUDIENCES ON THE
WEATHER CHANNELS DIGITAL MEDIA PROPERTIES OR SCALING YOUR MESSAGE ACROSS THE
ADVERTISING ECOSYSTEM, THE WEATHER COMPANY LETS YOU BE AS IMPACTFUL AND
PERVASIVE AS THE WEATHER ITSELF. SO GO AHEAD…UNCOVER NEW AUDIENCE INSIGHTS,
TAILOR CUSTOMER EXPERIENCES, AND EXCEED MEDIA OBJECTIVES. WE’LL BE THERE TO
SUPPORT EVERY KPI.


ADVERTISING SOLUTIONS

MUCH LIKE OUR PHYSICAL CLIMATE, THE ADVERTISING ECOSYSTEM IS FACING ACCELERATIVE
WINDS OF CHANGE. NOW'S THE TIME TO EVOLVE YOUR MARKETING STRATEGY TO CHANGE WITH
IT. WE CAN HELP.


WEATHER TARGETING

WEATHER TARGETING ENABLES MARKETERS TO BUILD A WEATHER STRATEGY THAT
PERSONALIZES MESSAGES WITHOUT USING TRADITIONAL IDENTIFIERS–TELLING THEIR
STORIES AT THE MOST RELEVANT MOMENT, IN NEAR-REAL TIME, ACROSS ZIP CODES
EXPERIENCING THE OPTIMAL MIX OF CONDITIONS THAT INFLUENCE CONSUMER BEHAVIORS.


AUDIENCE TARGETING

ADVENTURE SEEKERS. PET LOVERS. WORLD TRAVELERS. NEW PARENTS. WEATHER PLAYS A
LARGE PART IN EVERY PERSON’S LIFE REGARDLESS OF THEIR INTERESTS. WITH A USER
BASE OF 360M+, WE SIT ON A TROVE OF FIRST-PARTY DATA THAT SEGMENTS OUR AUDIENCE
SO MARKETERS CAN CONNECT WITH THE PEOPLE THAT MATTER MOST. OUR PRIVACY-FORWARD
AND PERFORMANT TARGETING SOLUTIONS COMBINE WEATHER, AI TECHNOLOGY, AND CONSUMER
INSIGHTS TO DEEPLY UNDERSTAND CONSUMERS, AS WE ENTER THIS NEXT ERA OF DIGITAL
MEDIA.


PREMIUM AD FORMATS

BRING A BRAND ETHOS TO LIFE AND CONVERT ATTENTION TO ACTION THROUGH POWERFUL
STORYTELLING CAPABILITIES ON THE WEATHER CHANNEL DIGITAL MEDIA PROPERTIES AND
ACROSS THE ADVERTISING ECOSYSTEM. BY COMBINING THE INFLUENTIAL POWER OF WEATHER
WITH HIGH-IMPACT CREATIVE, OUR PREMIUM AD PORTFOLIO IS PROVEN TO DRIVE AWARENESS
AND PURCHASE CONSIDERATION WITH HUNDREDS OF MILLIONS OF PEOPLE EVERYWHERE, AND
ANYWHERE YOUR AUDIENCE IS.


SPONSORSHIPS

Sponsorships across The Weather Channel app and weather.com boost full funnel
brand metrics alongside personalized and action-oriented tools for all our
users. We put weather into action to give your audience information and insights
that help them ultimately live healthier, happier, safer, and smarter.


CONVERSATIONS

UNLOCK THE POWER OF 1:1 BRAND-TO-CUSTOMER, DIGITAL INTERACTIONS WITH
PERSONALIZED, AI-POWERED CONVERSATIONAL MARKETING, VIRTUALLY ANYWHERE AND AT
SCALE. OUR AWARD-WINNING SOLUTION CREATES MEMORABLE AND ENGAGING BRAND
INTERACTIONS BY USING AI TO GRASP USER INTENT AND OFFER ANSWERS,
RECOMMENDATIONS, AND OPTIMIZE THE CONSUMER JOURNEY THROUGHOUT THE FUNNEL.




SUCCESS STORIES

MCCORMICK BUILDS BRAND EXCITEMENT BY SPICING UP ITS CREATIVE

The leading spice maker increased brand favorability and awareness by serving
high-impact ads when weather inspired people to fire up the grill.


15.7%

lift in unaided brand awareness


4.8%

higher improvement in unaided brand awareness vs industry benchmark

 Read case study

STIHL'S POWERFUL TOOL FOR SOCIAL INFLUENCE

A global leader of power tools leverages weather's influence to foster brand
interactions and product consideration on social media.


320%

increase in time spent on website year over year


113%

increase in video completion rates year over year

 Read case study



STORMCONNECT