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PURE GREEN

Fastest-growing Juice Bar Franchise favored by pro athletes & celebs
Special B2C Wellbeing & Longevity Drinks Nutrition Combat Carbon Plant-Based
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Special terms: $641,365 left
$358,634
20% raised of $1.75M max goal

643
Investors
13 days
Left to invest
Invest in Pure Green
$150 minimum investment · Deal terms
Pitch Discussion 106 Updates Reviews 21
Invest Invest in Pure Green
Pitch Deal terms Documents Perks Team Press Risks Discussion (106) Updates
Reviews (21) FAQ
Facebook Telegram Twitter LinkedIn
Problem Solution Product Traction Customers Biz. model Market Competition Vision
and strategy Impact Funding Founders Summary

About Team Press FAQ Risks Discussion


DOCUMENTS

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities
offering by Pure Green Franchise Corp.. View the official SEC filing and all
updates:
Form C SEC.gov
Company documents
Pure Green Crowd SAFE Pure Green Form C.pdf
Aug 9
2023


$289,026.51 LOCKED

$289,026.51 of raised funds were locked in a rolling close. Pure Green can now
start using a percentage of these funds to grow its business while continuing to
accept new investments in the campaign. Learn more

Jul 3
2023
Raised 400% 😱
Jun 28
2023
Raised 200% 🔥
Jun 27
2023
Raised 100% 💥
Jun 27
2023
Raised 90% 🏁
Jun 27
2023
Raised 50% 🍹
Jun 27
2023
Raised 30% 🎂
Jun 27
2023
Launched 🚀


HEAR FROM SOME OF THE 643 INVESTORS IN PURE GREEN

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Show more


HIGHLIGHTS

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 * Entrepreneur 500 Ranked Top New & Emerging Franchise for 2022 & 2023
 * Over 1 Million Dollars per Month in System-wide Revenue
 * 100+ Locations Open / in Development in over 15 States
 * SpaceX, MLB/NBA/NHL/NFL teams & US Military through wholesale entity
 * Menu features handcrafted smoothies, acai bowls & cold pressed juice
 * Founder with 20 years' experience building fitness & health brands


PROBLEM

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SOLUTION

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PRODUCT

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TRACTION

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CUSTOMERS

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BUSINESS MODEL

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MARKET

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COMPETITION

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VISION AND STRATEGY

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IMPACT

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FUNDING

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FOUNDERS

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SUMMARY

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$

Invest in Pure Green


DEAL TERMS SPECIAL

--------------------------------------------------------------------------------

Valuation cap
$30M $33M
The maximum valuation at which your investment converts into equity shares or
cash.
Learn more.
Discount
10% 0%
If a trigger event for Pure Green occurs, the discount provision gives investors
equity shares (or equal value in cash) at a reduced price.
Learn more.
Minimum investment
$150
The smallest investment amount that Pure Green is accepting.
Learn more
Maximum investment
$124K
The largest investment amount that Pure Green is accepting.
Learn more
Funding goal
$50K / $1.75M
Pure Green needs to raise before the deadline. The maximum amount Pure Green is
willing to raise is .
Learn more
Deadline
September 26, 2023
Pure Green needs to reach their minimum funding goal before the deadline
(September 26, 2023 at 7:59 AM BST). If they don’t, all investments will be
refunded.
Learn more
Security type
Crowd SAFE
A SAFE allows an investor to make a cash investment in a company, with rights to
receive certain company stock at a later date, in connection with a specific
event.
Learn more
Nominee Lead
Chief Executive Officer of Pure Green Franchise Corp. (currently Ross Franklin)


How it works


DOCUMENTS

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities
offering by Pure Green Franchise Corp.. View the official SEC filing and all
updates:
Form C SEC.gov
Company documents
Pure Green Crowd SAFE Pure Green Form C.pdf


BONUS PERKS

In addition to your Crowd SAFE, you'll receive perks for investing in Pure
Green.
Invest
$250
Receive
 * Personal thank you note from our Founder

Invest $250
Invest
$500
Receive
 * Discount code for 10% off online orders & subscriptions.
 * Personal thank you note from our Founder

Invest $500
Invest
$1,000
Receive
 * Discount code for 30% off online orders & subscriptions.
 * Personal thank you note from our Founder

Invest $1,000
Invest
$2,500
Receive
 * Discount code for 40% off online orders & subscriptions.
 * Personal thank you note from our Founder

Invest $2,500
9 investors
Invest
$5,000
Receive
 * Care package of cold pressed shots shipping directly to your home or office -
   one of each (US only).
 * Discount code for 40% off online orders & subscriptions.
 * Personal thank you note from our Founder
   Limited (41 left of 50)

Invest $5,000
3 investors
Invest
$10,000
Receive
 * Care package of cold pressed juice and shots shipping directly to your home
   or office - one of each (US only).
 * Discount code for 40% off online orders & subscriptions.
 * Personal thank you note from our Founder
   Limited (22 left of 25)

Invest $10,000
Invest
$25,000
Receive
 * Call with Founder/CEO to discuss metrics, roadmap, etc.
 * Care package of cold pressed juice and shots shipping directly to your home
   or office (US only).
 * Discount code for 40% off online orders & subscriptions.
 * Personal thank you note from our Founder
   Limited (4 left of 4)

Invest $25,000
Invest
$100,000
Receive
 * Board Advisor Position - become a board member with equity package
 * Call with Founder/CEO to discuss metrics, roadmap, etc.
 * Care package of cold pressed juice and shots shipping directly to your home
   or office (US only).
 * Discount code for 40% off online orders & subscriptions.
 * Personal thank you note from our Founder
   Limited (1 left of 1)

Invest $100,000


ABOUT PURE GREEN

Legal Name
Pure Green Franchise Corp.
Founded
Aug 2019
Form
New York Corporation
Employees
7
Website
puregreenfranchise.com
Social Media

Headquarters
4635 Northwest 103rd Avenue , Sunrise, FL
Headquarters
4635 Northwest 103rd Avenue, Sunrise, FL, United States 33351
PURE GREEN TEAM
EVERYONE HELPING BUILD PURE GREEN, NOT LIMITED TO EMPLOYEES

Ross Franklin
Founder & CEO
Featured in Superheroes · Read
Ranked as one of the top wellness entrepreneurs by Forbes Next 1000 and Thrive
Global, Ross has over two decades of experience building world-class health and
wellness brands. Successfully operated and launched 25+ wellness brands

Isaac Cohen
Chairman & CEO of Wholesale
Michael Cecchini
VP of Franchise
Brody King
Director of Franchise Sales
Sam Florens
Director of Operations
Randdy Fundora
Creative Director
Nikki Schlanger
Marketing Manager
Nicole Manigault
Public Relations Manager
Anthony Giovinazzo
Regional Manager
Andres Monroy
Franchise Coordinator
Daniella Florens
Social Media Manager
Maria Perez
Financial Controller
Allan Porter
Online Marketing Manager
12 more team members
Ross Franklin
Founder & CEO
Isaac Cohen
Chairman & CEO of Wholesale
Michael Cecchini
VP of Franchise
Brody King
Director of Franchise Sales
Sam Florens
Director of Operations
Randdy Fundora
Creative Director
Nikki Schlanger
Marketing Manager
Nicole Manigault
Public Relations Manager
Anthony Giovinazzo
Regional Manager
Andres Monroy
Franchise Coordinator
Daniella Florens
Social Media Manager
Maria Perez
Financial Controller
Allan Porter
Online Marketing Manager


PRESS

Pure Green Founder Ross Franklin Talks National Expansion
·
Jul 13, 2022

These days, everyone seems to be on the healthy, fresh-pressed juice-loving
craze. However, few have been able to achieve...

Ross Franklin, Pure Green Franchise
·
Apr 28, 2020

What was the inspiration behind Pure Green Franchise? My inspiration comes from
my personal mission to make people healt...

Divide And Conquer: How Ross Franklin Turns Pure Green In...
Forbes

Cold-pressed juice company Pure Green is gearing up for its national franchise
expansion after raising more than $1 milli...


FAQ

What must I do to receive my equity or cash in the event of the conversion of my
Crowd SAFE?

WHAT MUST I DO TO RECEIVE MY EQUITY OR CASH IN THE EVENT OF THE CONVERSION OF MY
CROWD SAFE?

Suppose the Company converts the Crowd SAFE as a result of an equity financing.
In that case, you must open a custodial account with the custodian and sign
subscription documentation to receive the equity securities. The Company will
notify you of the conversion trigger, and you must complete necessary
documentation within 30 days of such notice. If you do not complete the required
documentation with that time frame, you will only be able to receive an amount
of cash equal to (or less in some circumstances) your investment amount.
Unclaimed cash will be subject to relevant escheatment laws. For more
information, see the Crowd SAFE for this offering.




If the conversion of the Crowd SAFE is triggered as a result of a Liquidity
Event (e.g. M&A or an IPO), then you will be required to select between
receiving a cash payment (equal to your investment amount or a lesser amount) or
equity.  You are required to make your selection (and complete any relevant
documentation) within 30 days of such receiving notice from the Company of the
conversion trigger, otherwise you will receive the cash payment option, which
will be subject to relevant escheatment laws. The equity consideration varies
depending on whether the Liquidity Event occurs before or after an equity
financing. For more information, see the Crowd SAFE for this offering.

How do I earn a return?

HOW DO I EARN A RETURN?

We are using Republic's Crowd SAFE security. Learn how this translates into a
return on investment here.

Still have questions? Check the discussion section.


RISKS

We have a limited operating history upon which you can evaluate our performance,
and accordingly, our prospects must be considered in light of the risks that any
new company encounters.

The Issuer is still in an early phase and we are just beginning to implement our
business plan. There can be no assurance that we will ever operate profitably.
The likelihood of our success should be considered in light of the problems,
expenses, difficulties, complications and delays usually encountered by early
stage companies. The Issuer may not be successful in attaining the objectives
necessary for it to overcome these risks and uncertainties.

Global crises and geopolitical events, including without limitation, COVID-19
can have a significant effect on our business operations and revenue
projections.

A significant outbreak of contagious diseases, such as COVID-19, in the human
population could result in a widespread health crisis. Additionally,
geopolitical events, such as wars or conflicts, could result in global
disruptions to supplies, political uncertainty and displacement. Each of these
crises could adversely affect the economies and financial markets of many
countries, including the United States where we principally operate, resulting
in an economic downturn that could reduce the demand for our products and
services and impair our business prospects, including as a result of being
unable to raise additional capital on acceptable terms, if at all.

The amount of capital the Issuer is attempting to raise in this Offering may not
be enough to sustain the Issuer’s current business plan.

In order to achieve the Issuer’s near and long-term goals, the Issuer may need
to procure funds in addition to the amount raised in the Offering. There is no
guarantee the Issuer will be able to raise such funds on acceptable terms or at
all. If we are not able to raise sufficient capital in the future, we may not be
able to execute our business plan, our continued operations will be in jeopardy
and we may be forced to cease operations and sell or otherwise transfer all or
substantially all of our remaining assets, which could cause an Investor to lose
all or a portion of their investment.

We may face potential difficulties in obtaining capital.

We may have difficulty raising needed capital in the future as a result of,
among other factors, our lack of revenues from sales, as well as the inherent
business risks associated with the Issuer and present and future market
conditions. Additionally, our future sources of revenue may not be sufficient to
meet our future capital requirements. As such, we may require additional funds
to execute our business strategy and conduct our operations. If adequate funds
are unavailable, we may be required to delay, reduce the scope of or eliminate
one or more of our research, development or commercialization programs, product
launches or marketing efforts, any of which may materially harm our business,
financial condition and results of operations.

We may not have enough authorized capital stock to issue shares of common stock
to investors upon the conversion of any security convertible into shares of our
common stock, including the Securities.

Unless we increase our authorized capital stock, we may not have enough
authorized common stock to be able to obtain funding by issuing shares of our
common stock or securities convertible into shares of our common stock. We may
also not have enough authorized capital stock to issue shares of common stock to
investors upon the conversion of any security convertible into shares of our
common stock, including the Securities.

If we are unable to continue to increase the number of franchise locations, our
ability to maintain profitability may be adversely affected.

Increasing the number of franchise locations will depend in part on the success
of our advertising and promotion of new and existing menu items and consumer
acceptance. We cannot make assurances that our advertising and promotional
efforts will in fact be successful. If our franchise locations decrease, and our
other operating costs increase, our ability to maintain profitability will be
adversely affected.

New franchise locations, when and if opened, may not be profitable, if at all,
for several months.

We anticipate that our new franchise locations, when and if opened, will
generally take several months to reach normalized operating levels due to
inefficiencies typically associated with new businesses, including lack of
market awareness, the need to hire and train a sufficient number of employees,
operating costs, which are often materially greater during the first several
months of operation than thereafter, preopening costs and other factors. In
addition, franchise locations opened in new markets may open at lower average
weekly sales volumes than franchise locations opened in existing markets, and
may have higher operating expenses than franchise locations in existing markets.
Sales at franchise locations opened in new markets may take longer to reach
average annual franchise locations’ sales, if at all, thereby affecting the
profitability of these company locations.

Sites for new franchise locations may be difficult to acquire.

Opening franchise locations in high-traffic and readily accessible areas is an
important factor for our success. We intend to continue to open Pure Green
retail locations in college towns, key locations in major cities and strip malls
with strong anchor tenants, such as health-oriented supermarkets and major
fitness brands. Since suitable locations are in great demand, in the future, we
may not be able to obtain optimal sites for new franchise locations at a
reasonable cost or at all. In addition, we cannot assure you that the sites we
do open will be successful.

Our operations are susceptible to the cost of and changes in food availability
which could adversely affect our operating results.

Our profitability depends in part on our ability to anticipate and react to
changes in food costs. Various factors beyond our control, including adverse
weather conditions, governmental regulation, production, availability, recalls
of food products and seasonality may affect our food costs or cause a disruption
in our supply chain. Changes in food prices and availability could materially
adversely affect our profitability. We cannot predict whether we will be able to
anticipate and react to changing food costs by adjusting our purchasing
practices and menu prices, and a failure to do so could adversely affect our
operating results. In addition, we may not be able to pass along higher costs
through price increases to our customers.

We may implement new lines of business or offer new products and services within
existing lines of business.

As an early-stage company, we may implement new lines of business at any time.
There are substantial risks and uncertainties associated with these efforts,
particularly in instances where the markets are not fully developed. In
developing and marketing new lines of business and/or new products and services,
we may invest significant time and resources. Initial timetables for the
introduction and development of new lines of business and/or new products or
services may not be achieved, and price and profitability targets may not prove
feasible. We may not be successful in introducing new products and services in
response to industry trends or developments in technology, or those new products
may not achieve market acceptance. As a result, we could lose business, be
forced to price products and services on less advantageous terms to retain or
attract clients or be subject to cost increases. As a result, our business,
financial condition or results of operations may be adversely affected.

Our franchisees could take actions that could harm our business.

Franchisees are independent contractors and are not our employees. We provide
training and support to franchisees; however, franchisees operate their
locations as independent businesses. Consequently, the quality of franchised
locations may be diminished by any number of factors beyond our control.
Moreover, franchisees may not successfully operate in a manner consistent with
our standards and requirements or may not hire and train qualified managers and
other personnel. Our image and reputation, and the image and reputation of other
franchisees, may suffer materially and system-wide sales could decline
significantly, if our franchisees do not operate successfully.

The Issuer has the right to conduct multiple closings during the Offering.

If the Issuer meets certain terms and conditions, an intermediate close (also
known as a rolling close) of the Offering can occur, which will allow the Issuer
to draw down on seventy percent (70%) of Investor proceeds committed and
captured in the Offering during the relevant period. The Issuer may choose to
continue the Offering thereafter. Investors should be mindful that this means
they can make multiple investment commitments in the Offering, which may be
subject to different cancellation rights. For example, if an intermediate close
occurs and later a material change occurs as the Offering continues, Investors
whose investment commitments were previously closed upon will not have the right
to re-confirm their investment as it will be deemed to have been completed prior
to the material change.

Damage to our reputation could negatively impact our business, financial
condition and results of operations.

Our reputation and the quality of our brand are critical to our business and
success in existing markets, and will be critical to our success as we enter new
markets. Any incident that erodes consumer loyalty for our brand could
significantly reduce its value and damage our business. We may be adversely
affected by any negative publicity, regardless of its accuracy. Also, there has
been a marked increase in the use of social media platforms and similar devices,
including blogs, social media websites and other forms of internet-based
communications that provide individuals with access to a broad audience of
consumers and other interested persons. The availability of information on
social media platforms is virtually immediate as is its impact. Information
posted may be adverse to our interests or may be inaccurate, each of which may
harm our performance, prospects or business. The harm may be immediate and may
disseminate rapidly and broadly, without affording us an opportunity for redress
or correction.

We operate in a highly regulated environment, and if we are found to be in
violation of any of the federal, state, or local laws or regulations applicable
to us, our business could suffer.

We are also subject to a wide range of federal, state, and local laws and
regulations. The violation of these or future requirements or laws and
regulations could result in administrative, civil, or criminal sanctions against
us, which may include fines, a cease and desist order against the subject
operations or even revocation or suspension of our license to operate the
subject business. As a result, we may incur capital and operating expenditures
and other costs to comply with these requirements and laws and regulations.

We rely on other companies to provide components and services for our products.

We depend on suppliers and contractors to meet our contractual obligations to
our customers and conduct our operations. Our ability to meet our obligations to
our customers may be adversely affected if suppliers or contractors do not
provide the agreed-upon supplies or perform the agreed-upon services in
compliance with customer requirements and in a timely and cost-effective manner.
Likewise, the quality of our products may be adversely impacted if companies to
whom we delegate manufacture of major components or subsystems for our products,
or from whom we acquire such items, do not provide components which meet
required specifications and perform to our, and our customers’, expectations.
Our suppliers may also be unable to quickly recover from natural disasters and
other events beyond their control and may be subject to additional risks such as
financial problems that limit their ability to conduct their operations. The
risk of these adverse effects may be greater in circumstances where we rely on
only one or two contractors or suppliers for a particular component. Our
products may utilize custom components available from only one source. Continued
availability of those components at acceptable prices, or at all, may be
affected for any number of reasons, including if those suppliers decide to
concentrate on the production of common components instead of components
customized to meet our requirements. The supply of components for a new or
existing product could be delayed or constrained, or a key manufacturing vendor
could delay shipments of completed products to us adversely affecting our
business and results of operations.

We rely on various intellectual property rights, including trademarks, in order
to operate our business.

The Issuer relies on certain intellectual property rights to operate its
business. The Issuer’s intellectual property rights may not be sufficiently
broad or otherwise may not provide us a significant competitive advantage. In
addition, the steps that we have taken to maintain and protect our intellectual
property may not prevent it from being challenged, invalidated, circumvented or
designed-around, particularly in countries where intellectual property rights
are not highly developed or protected. In some circumstances, enforcement may
not be available to us because an infringer has a dominant intellectual property
position or for other business reasons, or countries may require compulsory
licensing of our intellectual property. Our failure to obtain or maintain
intellectual property rights that convey competitive advantage, adequately
protect our intellectual property or detect or prevent circumvention or
unauthorized use of such property, could adversely impact our competitive
position and results of operations. We also rely on nondisclosure and
noncompetition agreements with employees, consultants and other parties to
protect, in part, trade secrets and other proprietary rights. There can be no
assurance that these agreements will adequately protect our trade secrets and
other proprietary rights and will not be breached, that we will have adequate
remedies for any breach, that others will not independently develop
substantially equivalent proprietary information or that third parties will not
otherwise gain access to our trade secrets or other proprietary rights. As we
expand our business, protecting our intellectual property will become
increasingly important. The protective steps we have taken may be inadequate to
deter our competitors from using our proprietary information. In order to
protect or enforce our intellectual property rights, we may be required to
initiate litigation against third parties, such as infringement lawsuits. Also,
these third parties may assert claims against us with or without provocation.
These lawsuits could be expensive, take significant time and could divert
management’s attention from other business concerns. We cannot assure you that
we will prevail in any of these potential suits or that the damages or other
remedies awarded, if any, would be commercially valuable.

The Issuer’s success depends on the experience and skill of its executive
officers and key personnel.

We are dependent on our executive officers and key personnel. These persons may
not devote their full time and attention to the matters of the Issuer. The loss
of all or any of our executive officers and key personnel could harm the
Issuer’s business, financial condition, cash flow and results of operations.

Although dependent on certain key personnel, the Issuer does not have any key
person life insurance policies on any such people.

We are dependent on certain key personnel in order to conduct our operations and
execute our business plan, however, the Issuer has not purchased any insurance
policies with respect to those individuals in the event of their death or
disability. Therefore, if any of these personnel die or become disabled, the
Issuer will not receive any compensation to assist with such person’s absence.
The loss of such person could negatively affect the Issuer and our operations.
We have no way to guarantee key personnel will stay with the Issuer, as many
states do not enforce non-competition agreements, and therefore acquiring key
man insurance will not ameliorate all of the risk of relying on key personnel.

In order for the Issuer to compete and grow, it must attract, recruit, retain
and develop the necessary personnel who have the needed experience.

Recruiting and retaining highly qualified personnel is critical to our success.
These demands may require us to hire additional personnel and will require our
existing management and other personnel to develop additional expertise. We face
intense competition for personnel, making recruitment time-consuming and
expensive. The failure to attract and retain personnel or to develop such
expertise could delay or halt the development and commercialization of our
product candidates. If we experience difficulties in hiring and retaining
personnel in key positions, we could suffer from delays in product development,
loss of customers and sales and diversion of management resources, which could
adversely affect operating results. Our consultants and advisors may be employed
by third parties and may have commitments under consulting or advisory contracts
with third parties that may limit their availability to us, which could further
delay or disrupt our product development and growth plans.

We need to rapidly and successfully develop and introduce new products in a
competitive, demanding and rapidly changing environment.

To succeed in our intensely competitive industry, we must continually improve,
refresh and expand our product and service offerings to include newer features,
functionality or solutions, and keep pace with changes in the industry.
Shortened product life cycles due to changing customer demands and competitive
pressures may impact the pace at which we must introduce new products or
implement new functions or solutions. In addition, bringing new products or
solutions to the market entails a costly and lengthy process, and requires us to
accurately anticipate changing customer needs and trends. We must continue to
respond to changing market demands and trends or our business operations may be
adversely affected.

The development and commercialization of our products is highly competitive.

We face competition with respect to any products that we may seek to develop or
commercialize in the future. Our competitors include major companies worldwide.
Many of our competitors have significantly greater financial, technical and
human resources than we have and superior expertise in research and development
and marketing approved products and thus may be better equipped than us to
develop and commercialize products. These competitors also compete with us in
recruiting and retaining qualified personnel and acquiring technologies. Smaller
or early stage companies may also prove to be significant competitors,
particularly through collaborative arrangements with large and established
companies. Accordingly, our competitors may commercialize products more rapidly
or effectively than we are able to, which would adversely affect our competitive
position, the likelihood that our products will achieve initial market
acceptance, and our ability to generate meaningful additional revenues from our
products.

Our business could be negatively impacted by cyber security threats, attacks and
other disruptions.

We may face advanced and persistent attacks on our information infrastructure
where we manage and store various proprietary information and
sensitive/confidential data relating to our operations. These attacks may
include sophisticated malware (viruses, worms, and other malicious software
programs) and phishing emails that attack our products or otherwise exploit any
security vulnerabilities. These intrusions sometimes may be zero-day malware
that are difficult to identify because they are not included in the signature
set of commercially available antivirus scanning programs. Experienced computer
programmers and hackers may be able to penetrate our network security and
misappropriate or compromise our confidential information or that of our
customers or other third-parties, create system disruptions, or cause shutdowns.
Additionally, sophisticated software and applications that we produce or procure
from third-parties may contain defects in design or manufacture, including
“bugs” and other problems that could unexpectedly interfere with the operation
of the information infrastructure. A disruption, infiltration or failure of our
information infrastructure systems or any of our data centers as a result of
software or hardware malfunctions, computer viruses, cyber-attacks, employee
theft or misuse, power disruptions, natural disasters or accidents could cause
breaches of data security, loss of critical data and performance delays, which
in turn could adversely affect our business.

Security breaches of confidential customer information, in connection with our
electronic processing of credit and debit card transactions, or confidential
employee information may adversely affect our business.

Our business requires the collection, transmission and retention of personally
identifiable information, in various information technology systems that we
maintain and in those maintained by third parties with whom we contract to
provide services. The integrity and protection of that data is critical to us.
The information, security and privacy requirements imposed by governmental
regulation are increasingly demanding. Our systems may not be able to satisfy
these changing requirements and customer and employee expectations, or may
require significant additional investments or time in order to do so. A breach
in the security of our information technology systems or those of our service
providers could lead to an interruption in the operation of our systems,
resulting in operational inefficiencies and a loss of profits. Additionally, a
significant theft, loss or misappropriation of, or access to, customers’ or
other proprietary data or other breach of our information technology systems
could result in fines, legal claims or proceedings.

The use of individually identifiable data by our business, our business
associates and third parties is regulated at the state, federal and
international levels.

The regulation of individual data is changing rapidly, and in unpredictable
ways. A change in regulation could adversely affect our business, including
causing our business model to no longer be viable. Costs associated with
information security – such as investment in technology, the costs of compliance
with consumer protection laws and costs resulting from consumer fraud – could
cause our business and results of operations to suffer materially. Additionally,
the success of our online operations depends upon the secure transmission of
confidential information over public networks, including the use of cashless
payments. The intentional or negligent actions of employees, business associates
or third parties may undermine our security measures. As a result, unauthorized
parties may obtain access to our data systems and misappropriate confidential
data. There can be no assurance that advances in computer capabilities, new
discoveries in the field of cryptography or other developments will prevent the
compromise of our customer transaction processing capabilities and personal
data. If any such compromise of our security or the security of information
residing with our business associates or third parties were to occur, it could
have a material adverse effect on our reputation, operating results and
financial condition. Any compromise of our data security may materially increase
the costs we incur to protect against such breaches and could subject us to
additional legal risk.

The Issuer is not subject to Sarbanes-Oxley regulations and may lack the
financial controls and procedures of public companies.

The Issuer may not have the internal control infrastructure that would meet the
standards of a public company, including the requirements of the Sarbanes Oxley
Act of 2002. As a privately-held (non-public) issuer, the Issuer is currently
not subject to the Sarbanes Oxley Act of 2002, and its financial and disclosure
controls and procedures reflect its status as a development stage, non-public
company. There can be no guarantee that there are no significant deficiencies or
material weaknesses in the quality of the Issuer’s financial and disclosure
controls and procedures. If it were necessary to implement such financial and
disclosure controls and procedures, the cost to the Issuer of such compliance
could be substantial and could have a material adverse effect on the Issuer’s
results of operations.

The franchise industry is highly regulated.

We are subject to regulation in every state that we open franchise locations in,
and failure to comply with applicable regulatory requirements may adversely
affect our business, financial condition and results of operations. In
particular, the laws and regulations governing franchised businesses are
extremely complex and in some instances there are no clear regulatory or
judicial interpretations of these laws and regulations, which increase the risk
that we may be found to be in violation of these laws.

Changes in federal, state or local laws and government regulation could
adversely impact our business.

The Issuer is subject to legislation and regulation at the federal and local
levels and, in some instances, at the state level. New laws and regulations may
impose new and significant disclosure obligations and other operational,
marketing and compliance-related obligations and requirements, which may lead to
additional costs, risks of non-compliance, and diversion of our management's
time and attention from strategic initiatives. Additionally, federal, state and
local legislators or regulators may change current laws or regulations which
could adversely impact our business. Further, court actions or regulatory
proceedings could also change our rights and obligations under applicable
federal, state and local laws, which cannot be predicted. Modifications to
existing requirements or imposition of new requirements or limitations could
have an adverse impact on our business.

The Issuer may also end the Offering early.

If the Target Offering Amount is met after 21 calendar days, but before the
Offering Deadline, the Issuer can end the Offering by providing notice to
Investors at least 5 business days prior to the end of the Offering. This means
your failure to participate in the Offering in a timely manner, may prevent you
from being able to invest in this Offering – it also means the Issuer may limit
the amount of capital it can raise during the Offering by ending the Offering
early.

Changes in employment laws or regulation could harm our performance.

Various federal and state labor laws govern our relationship with our employees
and affect operating costs. These laws include minimum wage requirements,
overtime pay, healthcare reform and the implementation of the Patient Protection
and Affordable Care Act, unemployment tax rates, workers’ compensation rates,
citizenship requirements, union membership and sales taxes. A number of factors
could adversely affect our operating results, including additional government-
imposed increases in minimum wages, overtime pay, paid leaves of absence and
mandated health benefits, mandated training for employees, increased tax
reporting and tax payment requirements for employees who receive tips, a
reduction in the number of states that allow tips to be credited toward minimum
wage requirements, changing regulations from the National Labor Relations Board
and increased employee litigation including claims relating to the Fair Labor
Standards Act.

State and federal securities laws are complex, and the Issuer could potentially
be found to have not complied with all relevant state and federal securities law
in prior offerings of securities.

The Issuer has conducted previous offerings of securities and may not have
complied with all relevant state and federal securities laws. If a court or
regulatory body with the required jurisdiction ever concluded that the Issuer
may have violated state or federal securities laws, any such violation could
result in the Issuer being required to offer rescission rights to investors in
such offering. If such investors exercised their rescission rights, the Issuer
would have to pay to such investors an amount of funds equal to the purchase
price paid by such investors plus interest from the date of any such purchase.
No assurances can be given the Issuer will, if it is required to offer such
investors a rescission right, have sufficient funds to pay the prior investors
the amounts required or that proceeds from this Offering would not be used to
pay such amounts.

In addition, if the Issuer violated federal or state securities laws in
connection with a prior offering and/or sale of its securities, federal or state
regulators could bring an enforcement, regulatory and/or other legal action
against the Issuer which, among other things, could result in the Issuer having
to pay substantial fines and be prohibited from selling securities in the
future.

The U.S. Securities and Exchange Commission does not pass upon the merits of the
Securities or the terms of the Offering, nor does it pass upon the accuracy or
completeness of any Offering document or literature.

You should not rely on the fact that our Form C is accessible through the U.S.
Securities and Exchange Commission’s EDGAR filing system as an approval,
endorsement or guarantee of compliance as it relates to this Offering. The U.S.
Securities and Exchange Commission has not reviewed this Form C, nor any
document or literature related to this Offering.

Neither the Offering nor the Securities have been registered under federal or
state securities laws.

No governmental agency has reviewed or passed upon this Offering or the
Securities. Neither the Offering nor the Securities have been registered under
federal or state securities laws. Investors will not receive any of the benefits
available in registered offerings, which may include access to quarterly and
annual financial statements that have been audited by an independent accounting
firm. Investors must therefore assess the adequacy of disclosure and the
fairness of the terms of this Offering based on the information provided in this
Form C and the accompanying exhibits.

The Issuer's management may have broad discretion in how the Issuer uses the net
proceeds of the Offering.

Unless the Issuer has agreed to a specific use of the proceeds from the
Offering, the Issuer’s management will have considerable discretion over the use
of proceeds from the Offering. You may not have the opportunity, as part of your
investment decision, to assess whether the proceeds are being used
appropriately.

Because the Offering consists of two separate tranches, a single investor may
receive different Crowd SAFEs with different terms, depending on the timing of
its investment commitment.

The Offering is divided into separate tranches for early investors and standard
investors. “Early Investors,” which include investors who invest during the
first tranche of the Offering, which includes the initial subscriptions
amounting up to and including a sum of $1,000,000.00 USD, will receive a Crowd
SAFE with preferential terms, namely a reduced pre-money valuation cap
($30,000,000 instead of $33,000,000). A Crowd SAFE with different terms will be
issued to “Standard Investors,” or investors who invest during the second
tranche of the Offering, which includes all subscriptions from $1,000,000.01 USD
to $1,750,000.00 USD. Accordingly, a single investor may be issued two different
Crowd SAFEs with different terms, depending on the timing of the investor’s
investment commitment.

The Intermediary Fees paid by the Issuer are subject to change depending on the
success of the Offering.

At the conclusion of the Offering, the Issuer shall pay the Intermediary a fee
of six percent (6%) of any dollar amounts raised. The compensation paid by the
Issuer to the Intermediary may impact how the Issuer uses the net proceeds of
the Offering.

The Issuer has the right to limit individual Investor commitment amounts based
on the Issuer’s determination of an Investor’s sophistication.

The Issuer may prevent any Investor from committing more than a certain amount
in this Offering based on the Issuer’s determination of the Investor’s
sophistication and ability to assume the risk of the investment. This means that
your desired investment amount may be limited or lowered based solely on the
Issuer’s determination and not in line with relevant investment limits set forth
by the Regulation CF rules. This also means that other Investors may receive
larger allocations of the Offering based solely on the Issuer’s determination.

The Issuer has the right to extend the Offering Deadline.

The Issuer may extend the Offering Deadline beyond what is currently stated
herein. This means that your investment may continue to be held in escrow while
the Issuer attempts to raise the Target Offering Amount even after the Offering
Deadline stated herein is reached. While you have the right to cancel your
investment in the event the Issuer extends the Offering Deadline, if you choose
to reconfirm your investment, your investment will not be accruing interest
during this time and will simply be held until such time as the new Offering
Deadline is reached without the Issuer receiving the Target Offering Amount, at
which time it will be returned to you without interest or deduction, or the
Issuer receives the Target Offering Amount, at which time it will be released to
the Issuer to be used as set forth herein. Upon or shortly after the release of
such funds to the Issuer, the Securities will be issued and distributed to you.

Investors will not have voting rights, even upon conversion of the Securities
and will grant a third-party nominee broad power and authority to act on their
behalf.

In connection with investing in this Offering to purchase a Crowd SAFE (Simple
Agreement for Future Equity) investors will designate Republic Investment
Services LLC (f/k/a NextSeed Services, LLC) (the “Nominee”) to act on their
behalf as agent and proxy in all respects. The Nominee will be entitled, among
other things, to exercise any voting rights (if any) conferred upon the holder
of the Securities or any securities acquired upon their conversion, to execute
on behalf of an investor all transaction documents related to the transaction or
other corporate event causing the conversion of the Securities, and as part of
the conversion process the Nominee has the authority to open an account in the
name of a qualified custodian, of the Nominee’s sole discretion, to take custody
of any securities acquired upon conversion of the Securities. Thus, by
participating in the Offering, investors will grant broad discretion to a third
party (the Nominee and its agents) to take various actions on their behalf, and
investors will essentially not be able to vote upon matters related to the
governance and affairs of the Issuer nor take or effect actions that might
otherwise be available to holders of the Securities and any securities acquired
upon their conversion. Investors should not participate in the Offering unless
he, she or it is willing to waive or assign certain rights that might otherwise
be afforded to a holder of the Securities to the Nominee and grant broad
authority to the Nominee to take certain actions on behalf of the investor,
including changing title to the Security.

The Securities will not be freely tradable under the Securities Act until one
year from when the securities are issued. Although the Securities may be
tradable under federal securities law, state securities regulations may apply,
and each Investor should consult with their attorney.

You should be aware of the long-term nature of this investment. There is not now
and likely will not ever be a public market for the Securities. Because the
Securities have not been registered under the Securities Act or under the
securities laws of any state or foreign jurisdiction, the Securities have
transfer restrictions and cannot be resold in the United States except pursuant
to Rule 501 of Regulation CF. It is not currently contemplated that registration
under the Securities Act or other securities laws will be effected. Limitations
on the transfer of the Securities may also adversely affect the price that you
might be able to obtain for the Securities in a private sale. Investors should
be aware of the long-term nature of their investment in the Issuer. Each
Investor in this Offering will be required to represent that they are purchasing
the Securities for their own account, for investment purposes and not with a
view to resale or distribution thereof. If a transfer, resale, assignment or
distribution of the Security should occur prior to the conversion of the
Security or after, if the Security is still held by the original purchaser
directly, the transferee, purchaser, assignee or distribute, as relevant, will
be required to sign a new Nominee Rider (as defined in the Security) and provide
personally identifiable information to the Nominee sufficient to establish a
custodial account at a later date and time. Under the Terms of the Securities,
the Nominee has the right to place shares received from the conversion of the
Security into a custodial relationship with a qualified third party and have
said Nominee be listed as the holder of record. In this case, Investors will
only have a beneficial interest in the equity securities derived from the
Securities, not legal ownership, which may make their resale more difficult as
it will require coordination with the custodian and Republic Investment
Services.

Investors will not become equity holders until the Issuer decides to convert the
Securities or until there is a change of control or sale of substantially all of
the Issuer’s assets. The Investor may never directly hold equity in the Issuer.

Investors will not have an ownership claim to the Issuer or to any of its assets
or revenues for an indefinite amount of time and depending on when and how the
Securities are converted, the Investors may never become equity holders of the
Issuer. Investors will not become equity holders of the Issuer unless the Issuer
receives a future round of financing great enough to trigger a conversion and
the Issuer elects to convert the Securities. The Issuer is under no obligation
to convert the Securities. In certain instances, such as a sale of the Issuer or
substantially all of its assets, an initial public offering or a dissolution or
bankruptcy, the Investors may only have a right to receive cash, to the extent
available, rather than equity in the Issuer. Further, the Investor may never
become an equity holder, merely a beneficial owner of an equity interest, should
the Issuer or the Nominee decide to move the Crowd SAFE or the securities
issuable thereto into a custodial relationship.

Investors will not be entitled to any inspection or information rights other
than those required by law.

Investors will not have the right to inspect the books and records of the Issuer
or to receive financial or other information from the Issuer, other than as
required by law. Other security holders of the Issuer may have such rights.
Regulation CF requires only the provision of an annual report on Form C and no
additional information. Additionally, there are numerous methods by which the
Issuer can terminate annual report obligations, resulting in no information
rights, contractual, statutory or otherwise, owed to Investors. This lack of
information could put Investors at a disadvantage in general and with respect to
other security holders, including certain security holders who have rights to
periodic financial statements and updates from the Issuer such as quarterly
unaudited financials, annual projections and budgets, and monthly progress
reports, among other things.

Investors will be unable to declare the Security in “default” and demand
repayment.

Unlike convertible notes and some other securities, the Securities do not have
any “default” provisions upon which Investors will be able to demand repayment
of their investment. The Issuer has ultimate discretion as to whether or not to
convert the Securities upon a future equity financing and Investors have no
right to demand such conversion. Only in limited circumstances, such as a
liquidity event, may Investors demand payment and even then, such payments will
be limited to the amount of cash available to the Issuer.

The Issuer may never elect to convert the Securities or undergo a liquidity
event and Investors may have to hold the Securities indefinitely.

The Issuer may never conduct a future equity financing or elect to convert the
Securities if such future equity financing does occur. In addition, the Issuer
may never undergo a liquidity event such as a sale of the Issuer or an initial
public offering. If neither the conversion of the Securities nor a liquidity
event occurs, Investors could be left holding the Securities in perpetuity. The
Securities have numerous transfer restrictions and will likely be highly
illiquid, with no secondary market on which to sell them. If a transfer, resale,
assignment or distribution of the Security should occur prior to the conversion
of the Security or after, if the Security is still held by the original
purchaser directly, the transferee, purchaser, assignee or distribute, as
relevant, will be required to sign a new Nominee Rider (as defined in the
Security) and provide personally identifiable information to the Nominee
sufficient to establish a custodial account at a later date and time. Under the
terms of the Securities, the Nominee has the right to place shares received from
the conversion of the Security into a custodial relationship with a qualified
third party and have said Nominee be listed as the holder of record. In this
case, Investors will only have a beneficial interest in the equity securities
derived from the Securities, not legal ownership, which may make their resale
more difficult as it will require coordination with the custodian and Republic
Investment Services. The Securities are not equity interests, have no ownership
rights, have no rights to the Issuer’s assets or profits and have no voting
rights or ability to direct the Issuer or its actions.

Any equity securities acquired upon conversion of the Securities may be
significantly diluted as a consequence of subsequent equity financings.

The Issuer’s equity securities will be subject to dilution. The Issuer intends
to issue additional equity to employees and third-party financing sources in
amounts that are uncertain at this time, and as a consequence holders of equity
securities resulting from the conversion of the Securities will be subject to
dilution in an unpredictable amount. Such dilution may reduce the Investor’s
control and economic interests in the Issuer.

The amount of additional financing needed by the Issuer will depend upon several
contingencies not foreseen at the time of this Offering. Generally, additional
financing (whether in the form of loans or the issuance of other securities)
will be intended to provide the Issuer with enough capital to reach the next
major corporate milestone. If the funds received in any additional financing are
not sufficient to meet the Issuer’s needs, the Issuer may have to raise
additional capital at a price unfavorable to their existing investors, including
the holders of the Securities. The availability of capital is at least partially
a function of capital market conditions that are beyond the control of the
Issuer. There can be no assurance that the Issuer will be able to accurately
predict the future capital requirements necessary for success or that additional
funds will be available from any source. Failure to obtain financing on
favorable terms could dilute or otherwise severely impair the value of the
Securities.

In addition, the Issuer has certain equity grants and convertible securities
outstanding. Should the Issuer enter into a financing that would trigger any
conversion rights, the converting securities would further dilute the equity
securities receivable by the holders of the Securities upon a qualifying
financing.

Any equity securities issued upon conversion of the Securities may be
substantially different from other equity securities offered or issued by the
Investor at the time of conversion.

In the event the Issuer decides to exercise the conversion right, the Issuer
will convert the Securities into equity securities that are materially different
from the equity securities being issued to new investors at the time of
conversion in many ways, including, but not limited to, liquidation preferences,
dividend rights, or anti-dilution protection. Additionally, any equity
securities issued at the Conversion Price (as defined in the Crowd SAFE
agreement) shall have only such preferences, rights, and protections in
proportion to the Conversion Price and not in proportion to the price per share
paid by new investors receiving the equity securities. Upon conversion of the
Securities, the Issuer may not provide the holders of such Securities with the
same rights, preferences, protections, and other benefits or privileges provided
to other investors of the Issuer.

The forgoing paragraph is only a summary of a portion of the conversion feature
of the Securities; it is not intended to be complete, and is qualified in its
entirety by reference to the full text of the Crowd SAFE agreement, which is
attached as Exhibit B.

There is no present market for the Securities and we have arbitrarily set the
price.

The offering price was not established in a competitive market. We have
arbitrarily set the price of the Securities with reference to the general status
of the securities market and other relevant factors. The offering price for the
Securities should not be considered an indication of the actual value of the
Securities and is not based on our asset value, net worth, revenues or other
established criteria of value. We cannot guarantee that the Securities can be
resold at the offering price or at any other price.

In the event of the dissolution or bankruptcy of the Issuer, Investors will not
be treated as debt holders and therefore are unlikely to recover any proceeds.

In the event of the dissolution or bankruptcy of the Issuer, the holders of the
Securities that have not been converted will be entitled to distributions as
described in the Securities. This means that such holders will only receive
distributions once all of the creditors and more senior security holders,
including any holders of preferred stock, have been paid in full. No holders of
any of the Securities can be guaranteed any proceeds in the event of the
dissolution or bankruptcy of the Issuer.

While the Securities provide mechanisms whereby holders of the Securities would
be entitled to a return of their purchase amount upon the occurrence of certain
events, if the Issuer does not have sufficient cash on hand, this obligation may
not be fulfilled.

Upon the occurrence of certain events, as provided in the Securities, holders of
the Securities may be entitled to a return of the principal amount invested.
Despite the contractual provisions in the Securities, this right cannot be
guaranteed if the Issuer does not have sufficient liquid assets on hand.
Therefore, potential Investors should not assume a guaranteed return of their
investment amount.

There is no guarantee of a return on an Investor’s investment.

There is no assurance that an Investor will realize a return on their investment
or that they will not lose their entire investment. For this reason, each
Investor should read this Form C and all exhibits carefully and should consult
with their attorney and business advisor prior to making any investment
decision.

Show all Risks


DISCUSSION

Ask questions and share feedback with the Pure Green team below. If you have
support related questions for Republic, please contact investors@republic.co.
R. Brandon Sokol
1 day ago
Hi. Are financial projections available? I'm struggling to find them. Also -
there is an affiliated business that sells the juice to the locations... is that
not a part of what we would be investing in? If not, who owns it and what
separates the two (i.e., who owns the actual inventory associated with making
the juice product?)
0 Like Reply


Ross Franklin @r-brandon-sokol Hi Brandon, thanks for your question. Our current
projected run- rate is to finish this year with a system-wide revenue run-rate
of ~25 million and an operating revenue run-ran ~7 million in revenue.

Our cold pressed juice only makes up ~10% of revenue at our stores. The cold
pressed juice and shots are purchased from local distributors at near cost
pricing. The manufacturing of our cold pressed juice comes from our separate
wholesale entity which is not part of Pure Green Franchise Corp. The inventory
associated with making the cold pressed juice is handled by our wholesale
entity.
Founder of Pure Green
About 7 hours ago
0 Like
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Reply
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Founder of Pure Green
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About 7 hours ago


Matthew Rayner
Investor in Pure Green
·
2 days ago
Invested again in you Ross! Thanks for all the hard work from you and your team.
1 like Reply


Ross Franklin @matthew-rayner-1 Amazing Matthew, we appreciate having you as a
2X investor in the Pure Green Family!!!
Founder of Pure Green
2 days ago
0 Like
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Reply
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Founder of Pure Green
·
2 days ago


Senitiki Rokocakau
10 days ago
(1) Are you definitely closing this raise on September 26 (assuming you don't
raise the max) or are you planning to extend?

(2) If you're unable to raise your target amount from this raise, how would that
affect your plans?
1 like Reply


Ross Franklin @senitiki-rokocakau
Hi Senitiki, our aim is to capitalize on significant upcoming exposure,
including a high-profile conference and TV appearance, to close out the campaign
by September 26. While we are evaluating the option of extending the campaign,
the funds raised to date already provide adequate corporate support for our
franchise partners.

Should we fall short of the maximum amount, our core expansion plans will remain
unaffected. We have secured enough capital for immediate objectives, and any
additional funding will serve to further bolster our support infrastructure for
franchisees.
Founder of Pure Green
9 days ago
1 like
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Founder of Pure Green
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9 days ago


Joshua Gorelick
11 days ago
I invested in Pure Green back in 2020 and have yet to see a ROI. I’m trying to
figure out what my incentive would be to invest More money. Also; on a side
note, I used to live down the street from where you are in Sunrise. I think off
of 61st St.
1 like Reply


Joshua Gorelick @ross-franklin The mall that is shaped like an alligator!
About 6 hours ago
0 Like
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Reply
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About 6 hours ago


Ross Franklin @joshua-gorelick Hi Joshua, thank you for your early investment in
Pure Green back in 2020; your trust has been well-placed. The value of your
investment has tripled since then, effectively doubling annually. With our new
investment round open, the data illustrates a compelling opportunity for
additional investment. Many of our early backers have expressed regret at not
investing more in the initial round; this is your opportunity to amplify your
gains.

It's great to hear you were once a neighbor to our headquarters in Sunrise.
Interestingly, we have a company-owned Pure Green store at Sawgrass Mills Mall,
also in Sunrise, you should come and visit next time you are in town!
Founder of Pure Green
10 days ago
1 like
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Reply
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Founder of Pure Green
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10 days ago


Maha Khaled
12 days ago
I look forward to investing here when I'm ready.
1 like Reply


Ross Franklin @maha-khaled Awesome Maha, we look forward to welcoming you to the
Pure Green Investor Community!
Founder of Pure Green
12 days ago
0 Like
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Founder of Pure Green
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12 days ago


Blake Downing
14 days ago
Exciting project! Are there any perks available for a $150 investment?
1 like Reply


Ross Franklin @blake-downing Hi Blake, thank you for your enthusiasm. At this
time, our structured perks begin at the $250 investment level. However, we are
planning additional perks and exclusive giveaways that will encompass
investments at the $150 tier. Details of these additional offerings will be
disclosed in forthcoming investor updates and communications. Your support is
greatly valued, and we look forward to you joining the Pure Green Investor
Community!
Founder of Pure Green
14 days ago
0 Like
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Founder of Pure Green
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14 days ago


Austin Harrell
15 days ago
Hi Ross! I just heard the great news about your upcoming new locations. Quick
question, are you currently focusing only on the U.S. market?
2 likes Reply


Ross Franklin @austin-harrell Hi Austin, thank you for your interest and
enthusiasm about our new locations. While our immediate focus is on scaling
within the United States, we are actively exploring international opportunities.

We are currently in advanced discussions with several groups to serve as
sub-franchisors for international expansion. These partnerships aim to leverage
robust local infrastructure to replicate Pure Green's success in markets outside
the U.S.
Founder of Pure Green
15 days ago
0 Like
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Founder of Pure Green
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15 days ago


Eduardo Catao
23 days ago
Hey Ross,
First and foremost, congrats for the success so far. I have a few questions: Is
it the first time you guys are funding here on Republic? How much has been
funded in total? What precisely differentiates you from the competition because
'healthy' juices are already a popular alternative. What's the profit margin on
one bottle of cold pressed juice? As a Brazilian, I eat Açaí almost every week
here and whenever I visit the US or European countries, the Açaí honestly sucks,
where do you guys source your Açai from? And lastly, at 8$ a juice the price
seems a bit too high considering you have established competitors worldwide like
Naked who sell for a cheaper price.

Thank you
4 likes Reply


View 1 more reply
Ross Franklin @eduardo-catao-1 Hi Edwardo, our labor costs are currently
maintained at 23% of revenue, reflecting our commitment to efficiency and
operational excellence.

We have 9 company-owned stores, all strategically leased with 10-year terms,
aligning with our long-term vision and growth plans.

Regarding our partnerships with well-established businesses like Tesla and
Google, they are built on trust and collaboration rather than contractual
obligations. This approach fosters flexibility and innovation, key components of
our continued success.
Founder of Pure Green
18 days ago
0 Like
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Founder of Pure Green
·
18 days ago


Eduardo Catao @ross-franklin hey Ross, thank you very much for the quick and
prompt response. Just a few more things: what are your labour costs at the
moment? The stores you currently have are they owned locations/planning to
purchase, or are they rented? It's awesome the amount of well-established
businesses like Tesla and Google, but are those partnerships contract based or
not?
22 days ago
1 like
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Reply
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22 days ago


Ross Franklin @eduardo-catao-1 (continued)

Distinguishing Features:

Products: At the heart of our brand is a commitment to Taste, Quality, and
Nutrition. Our offerings strike a harmonious balance between delectable taste
and potent superfood nutrition. We've refrained from using added sugars or
artificial ingredients. Furthermore, our advisory board, which boasts four
leading dietitians from professional sports teams and the U.S. military, ensures
our products maintain the highest nutritional standards.

Brand: Pure Green prides itself on being a trusted partner to over 50
professional sports teams, 30 college teams, the U.S. Military, SpaceX, and
Disney. We aim to be the ‘Apple’ of the juice bar realm, blending impressive
design, natural colors, and a presentation that lets our products shine.
Partnering with top designers from esteemed companies like Tesla and Google, our
brand identity reverberates through our brick-and-mortar locations, online
presence, and social media platforms. Engaging with Pure Green guarantees an
unmatched, cohesive experience.

Streamlined Model: Our franchise system epitomizes scalability and efficiency.
Locations range from 500 to 1,200 square feet, with a meticulously designed
menu. It offers a myriad of choices without overwhelming customers, optimizing
both the user experience and operational efficiency.
Founder of Pure Green
22 days ago
0 Like
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Founder of Pure Green
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22 days ago


Ross Franklin @eduardo-catao-1
Hi Eduardo, thank you for reaching out and for the kind words regarding our
success. I appreciate the opportunity to address your questions.

Equity Crowdfunding on Republic: This marks our second equity crowdfunding
endeavor on Republic. We previously concluded our first round in June 2020,
raising the maximum cap of $1,070,000. This achievement wasn't just a testament
to our potential but also fostered a robust investor community. Their consistent
support and encouragement have paved the way for this subsequent campaign,
aiming to bolster our franchise support as we set our sights on opening 1,000
units.

Profit Margin on Cold Pressed Juice: Our COGS stands at approximately 30% of
revenue across all product categories. Through this model, our franchisees can
procure our juice at near-cost, allowing them to uphold the said margin.

Source and Quality of Açaí: The essence of our açaí's unique appeal stems from
its in-store handcrafting. While this method is more time-consuming, it results
in a product that is superior in taste and nutritional value. Contrary to our
competitors who offer açaí with added stabilizers, emulsifiers, and quadruple
the sugar, our approach is genuine and healthier.

Cold Pressed Juice and Pricing: We employ a cold-pressed method followed by HPP
to retain the nutritive value of our juice. This ensures that the vitamins and
minerals from the fresh fruits and vegetables remain intact. A single bottle
utilizes up to five pounds of these fresh ingredients. Even though our juices
retail at $8, our competitors often price theirs above $12 for a product of
lesser quality and nutritional value.
Founder of Pure Green
22 days ago
0 Like
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Founder of Pure Green
·
22 days ago


Richard Dolan
26 days ago
Hi, what about the investor’s dividends? Do you plan to issue them?
1 like Reply


Ross Franklin Hi Richard,

Once our investors' SAFE notes convert to equity, that will mark the
commencement of dividends. Our current strategy emphasizes massive growth
through the opening of new franchise units so by the time the SAFE notes
convert, our goal is to ensure massive returns for all our investors.
Founder of Pure Green
25 days ago
2 likes
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Founder of Pure Green
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25 days ago


Ethan Arellano
27 days ago
Greetings Pure Green Team,

My Question is will you be catering for women sports/ leagues as well ? I think
the product looks great but I want to know if it falls under the same scope of
area.
3 likes Reply


Ross Franklin @john-webster-1 Hi John, if you can send me an email to
ross@puregreenfranchise.com with more details, happy to connect with you and
look into this.
Founder of Pure Green
25 days ago
0 Like
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Founder of Pure Green
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25 days ago


John webster @ross-franklin i am part owner of a couple of women's sports team
would be awesome then if you could sponsor some of the teams,have your company
name on jerseys. Like I said before you want as many walking billboards as
possible!
26 days ago
2 likes
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Reply
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26 days ago


Ross Franklin @ethan-arellano Hi Ethan,

Pure Green recognizes the importance of empowering all areas of the community,
including women's sports. With our strategic growth plan, we are not only
expanding our reach through franchise partners but also actively targeting
segments that align with our mission.

We are indeed privileged to have Jasmine Jordan as part of our advisory team.
Her leadership role within Nike’s Jordan division provides us with an exclusive
connection to the women's sports industry. This association has paved the way
for us to focus on developing our presence in women's sports leagues, reflecting
our dedication to building healthier communities across diverse sectors.
Founder of Pure Green
27 days ago
2 likes
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Founder of Pure Green
·
27 days ago


Senitiki Rokocakau
28 days ago
Hi Ross,

I read through the writeup for your previous raise and I gathered that there is
also a separate wholesale business, Pure Green International Corp.

This current investment offering is for the franchise business only or does it
also include that wholesale business as well (all of Pure Green)?

Thanks.
2 likes Reply


Ross Franklin @senitiki-rokocakau Hi Senitiki,

Pure Green Franchise Corp serves as the parent entity for Pure Green Franchise,
encompassing all company-owned stores as well as the entire franchise business,
inclusive of current and future locations. This structure ensures a cohesive and
streamlined operation within the franchise sector.

Our separate wholesale division, Pure Green Juice Co, is responsible for
manufacturing the juice and selling juice to distributors. It is noteworthy to
mention that Pure Green International Corp was the predecessor entity prior to
the formation of Pure Green Juice Co.

The current investment opportunity is specifically focused on the franchise
business, reflecting our strong commitment to growth and innovation on our
journey to get to 1,000 Pure Green locations open and our mission to build
healthier communities around the globe.
Founder of Pure Green
28 days ago
2 likes
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Founder of Pure Green
·
28 days ago


Senitiki Rokocakau
30 days ago
Any reason why you're not trying to raise the full allowable $5M for
crowdfunding?
3 likes Reply


Ross Franklin @senitiki-rokocakau Hi Senitiki, thank you for your insightful
question. While we have the opportunity to raise up to $5M in this round, our
decision to target $1.75M is rooted in our strategic financial planning. We are
operating profitably and our capital needs are aligned with our current growth
trajectory.

Our use of funds is meticulously crafted to enhance support for our existing
franchisees, ensuring the right balance of investment and efficiency. The $1.75M
will provide us with plenty of resources required to expedite our immediate goal
of opening 250 locations within the next two years (on the way to 1,000
locations open), further solidifying Pure Green’s position in the market.
Founder of Pure Green
29 days ago
2 likes
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Founder of Pure Green
·
29 days ago


Salman Al Saud
about 1 month ago
Are you willing to expand? Or opening in Saudi Arabia?
6 likes Reply


Ross Franklin @salman-al-saud Hi Salman, absolutely, we are currently focusing
on international expansion and actively engaging in talks with multiple groups
across the Middle East, including exploring opportunities in Saudi Arabia. As
part of this global initiative, we are even in the process of discussing
expansion into the UK, with an introductory meeting scheduled for today.

Our aim is to partner with well-established groups that possess the required
infrastructure to support a master franchise, thereby allowing us to extend our
presence across various countries worldwide.

If you happen to be acquainted with any groups that might be suitable for
partnership or can facilitate introductions in this regard, your assistance
would be invaluable to us. We are always grateful to our Investor Community for
these kinds of introductions. Should you be able to help, please feel free to
reach out to me directly at ross@puregreenfranchise.com.
Founder of Pure Green
About 1 month ago
3 likes
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Founder of Pure Green
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About 1 month ago


Marcus Batler
about 1 month ago
I like this idea, how are you different from your competitors?
2 likes Reply


Ross Franklin @marcus-batler

3. Streamlined Model: Efficiency and Simplicity at its Best

Scalability and efficiency define our franchise model. Our footprint ranges from
a compact 500 to 1200 square feet, encompassing a carefully curated menu
featuring 12 superfood smoothies, 6 açaí and pitaya bowls, 12 cold-pressed juice
flavors, and 6 shot flavors. This selection strikes a perfect balance—offering
variety without overwhelming, thus empowering our guests to make swift and
satisfying choices. Behind the counter, every detail is optimized for
efficiency, ensuring that we deliver fast, consistent, and delightful service.

Through innovation, quality, and efficiency, we are forging a path that
distinctly sets us apart in the market. We welcome you to experience the Pure
Green difference, where we believe in more than just products—we offer an
experience that is paving the way for our mission of building healthier
communities around the globe.
Founder of Pure Green
About 1 month ago
0 Like
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Reply
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Founder of Pure Green
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About 1 month ago


Ross Franklin @marcus-batler Hi Marcus,

Here are our top 3 points of difference that distinctly set us apart from our
competitors:

1. Our Products: Commitment to Taste, Quality, and Nutrition
2. Our Brand: Unparalleled Brand Image, Store design, Clean Aesthetic, Strong
Digital, and Social Presence
3. Streamlined Model: Efficiency and Simplicity at its Best

1. Our Products: Commitment to Taste, Quality, and Nutrition

We’ve achieved an unparalleled fusion of taste and superfood nutrition. Unlike
others, we’ve formulated our products to have taste that appeals to the general
population without resorting to added sugars or unnatural ingredients. Our
commitment extends to ensuring the highest levels of nutrition, backed by our
advisory board, which includes four top-tier dieticians—three from professional
sports teams and one from the U.S. military. This distinguished panel validates
that every claim we make aligns with peer-reviewed scientific research.
Moreover, our unwavering dedication to only using the finest quality ingredients
can be tasted with each bite or sip of our products.

2. Our Brand: Unparalleled Brand Image, Store design, Clean Aesthetic, Strong
Digital, and Social Presence

Pure Green stands as a trusted brand proudly serving over 50 professional sports
teams, 30 college teams, the U.S. Military, SpaceX, and Disney. Our store
experience is curated to be the ‘Apple’ of the juice bar industry—a combination
of visually stunning designs, natural colors, and a layout that allows our
products to be the stars.

Collaborating with the lead designer for Tesla and Google, we've sculpted a
brand image that resonates across our physical stores, website, and social media
platforms. Every visit or interaction with Pure Green translates to a uniquely
polished and immersive experience.
Founder of Pure Green
About 1 month ago
2 likes
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Founder of Pure Green
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About 1 month ago


John webster
about 1 month ago
i tried to send some detailed messages that others told me to ask and i was
wondering about i can see none of the questions went through. i have to rethink
what they are smh. you don't have a home run you have a grandslam it is amazing
the amount of revenue even on average that you are doing compared to the square
footage,wow! i want you to be like two other companies i invested in where one
we sold 75 franchises to one group. there are groups looking for opportunities
like yours to buy tons of franchises, your startup cost is amazing as well. one
of the franchises where we sold 22 franchises to one group it came from me
having on a shirt from the company i invested in it had company type of company
and that i was an investor,part owner, it stood out sparked a conversation. we
went on my laptop he pulled up locations not far from him cause there was none
in his city. he told his partners and the rest is history. again your per square
foot revenue is amazing. it looks like most of your customers are in and out
since you don't have many seats. what i am wondering is on average how long does
a customer wait to be helped. we want people in and out fast.
3 likes Reply


John webster @ross-franklin good stuff. Yeah I want you do be like the couple of
others I mentioned that sold a combined 97 franchises to two groups. That way
when we get updates you can say we sold 10,20,30 etc franchise locations not one
here and there to such and such group,again there are tons of groups that buy
franchises by the boat load, we want some of that action! One thing I don't like
is your response to the question about what makes you different than your
competitors. For the most part you are saying the same thing as others like
nekter etc. May not be a big enough reason for people to go with you vs others
especially those that all they do is buy franchises and develop them. Your start
up cost is one thing that stands out to me vs your competitors. Your roi is
amazing. If your one franchise does 2 million especially for the amount of Sq ft
that would be something to boast about. What you said in response to somebody's
question 1.5 million with a profit of alittle over 1 million etc that is
amazing! I love how you can do a ton of volume in the little square feet vs
franchises that cost triple or more of what your startup cost is and alot bigger
and still not make a profit on average like you!thanks for your time!
About 1 month ago
0 Like
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About 1 month ago


Ross Franklin @john-webster-1 Hi John, it's great to hear about your extensive
experience with franchises and we're glad you recognize the strength of our
business model!

You've hit the nail on the head; our primary goal is to ensure our guests
receive their orders promptly and efficiently. Approximately 90% of our
customers opt for takeout, and we aim to prepare each order in under two and a
half minutes.

Our store layout has been meticulously designed to facilitate efficiency. We
typically have a minimum of two team members working behind the counter and at
times as many as 3 or 4 team members at peak times at certain locations. This
ensures our queues are consistently moving, providing a swift service for our
in-store guests. Not only is efficiency important but while also delivering
warm, friendly and an engaging guest experience—both elements together is the
magic sauce!

Moreover, the large portion of orders coming from our online delivery service
further allows us to prioritize our in-store guests. Our aim is to have delivery
orders prepared within five minutes, ready for the delivery carrier's arrival.
We're proud to say that we usually manage to get the orders delivered to our
guests' homes or offices within 30 minutes from the moment they place their
order.
Founder of Pure Green
About 1 month ago
1 like
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Reply
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Founder of Pure Green
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About 1 month ago


BERNARD WELLS
about 2 months ago
Hi how can I order to try your product before investing or do you offer samples?
3 likes Reply


View 1 more reply
Ross Franklin @john-webster-1 absolutely!
Founder of Pure Green
About 1 month ago
0 Like
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Founder of Pure Green
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About 1 month ago


BERNARD WELLS @ross-franklin I will order a few samples there is no location
close by me.
About 1 month ago
1 like
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Reply
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About 1 month ago


John webster @ross-franklin you need one on international drive in florida, the
amount of tourist there especially with universal studios and wet and wild in
the area. will be a huge revenue opportunity! i may have to open my first one
there! hmmm have a good evening!
About 1 month ago
1 like
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Reply
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About 1 month ago


Ross Franklin @bernard-wells Hi Bernard,

We strongly encourage you to experience our products! The best way is to visit
one of our open Pure Green locations, you can find a list of our locations here:

https://locations.puregreenfranchise.com/

If there is not an open location in your area, you can have our cold pressed
juice mailed to you with temperature-controlled packaging. Here is a link to
place an order:

https://puregreen.com.co/

When you become part of the Pure Green Family, we have various levels of
discounts as perk depending on your investment level.

Founder of Pure Green
About 2 months ago
2 likes
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Reply
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Founder of Pure Green
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About 2 months ago


Arno Gysbrechts
about 2 months ago
Can investors from Europe take part in this round?
4 likes Reply


Ross Franklin @arno-gysbrechts Hi Arno, yes, international investors can invest
on Republic. Here is more information on this:

https://republic.com/help/can-international-investors-invest-1
Founder of Pure Green
About 2 months ago
1 like
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Reply
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Founder of Pure Green
·
About 2 months ago


Titus Polichnia
Investor in Pure Green
·
about 2 months ago
Did the movie The Founder, inspire you to turn Pure Green into a franchise? That
was a pretty fun movie to watch. 😊
3 likes Reply


View 1 more reply
Titus Polichnia @ross-franklin Two years or ten years; is all good. Wealth flows
from the impatient investor to the patient investors 👍
Investor in Pure Green
About 2 months ago
1 like
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Reply
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Investor in Pure Green
·
About 2 months ago


Ross Franklin @michael-gross-2 hi Michael, our timeline for going IPO could
potentially be in the next 2 years if we follow Cava's unit count for IPO. As I
mentioned previously:

Our exit strategy draws insights from successful precedents in our industry. One
prominent example is Cava, who successfully pursued an Initial Public Offering
(IPO) after reaching a milestone of 250 stores, even without achieving
profitability at that time. Their IPO strategy yielded phenomenal results,
providing inspiration for our path forward.

On our current trajectory, we're on track to achieve a similar number of stores
in less than two years. Importantly, we're aiming to reach this milestone while
also attaining profitability - a differentiation that will strengthen our market
standing. Given these circumstances, we're considering an IPO as a promising
exit strategy around that time.

However, it's important to acknowledge that no future is ever fully predictable.
While we navigate this dynamic landscape, our unwavering commitment is to build
a globally recognized, world-class company, dedicated to promoting healthier
communities. We believe that an IPO could serve as an influential platform,
maximizing returns for our investors, including SAFE holders.
Founder of Pure Green
About 2 months ago
1 like
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Reply
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Founder of Pure Green
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About 2 months ago


Michael Gross @titus-polichnia I want to know if your green gonna go up on the
stock market NASDAQ at some point in time and when
About 2 months ago
0 Like
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Reply
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About 2 months ago


Ross Franklin @titus-polichnia Hi Titus, absolutely, the movie The Founder was
exceptional and it certainly served as inspiration for us in franchising Pure
Green.

In addition, we also were inspired by the series on the history channel, The
Food That Build America, which beautifully encapsulates the origin stories of
influential food brands through America.

We're also looking forward to the sequel of The Founder featuring Pure Green! ;)
Founder of Pure Green
About 2 months ago
2 likes
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Reply
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Founder of Pure Green
·
About 2 months ago


Arthur Zhou
Investor in Pure Green
·
about 2 months ago
Hi there, can you speak to your desired exit strategy and realistic exit time
frame? Also when you expect our SAFEs to convert to shades as triggered by the
“subsequent financing round” as defined in the SAFE agreement?
3 likes Reply


Ross Franklin @arthur-zhou Hi Arthur, I'm glad you asked about our exit strategy
and the conversion timeline for our SAFEs.

Our exit strategy draws insights from successful precedents in our industry. One
prominent example is Cava, who successfully pursued an Initial Public Offering
(IPO) after reaching a milestone of 250 stores, even without achieving
profitability at that time. Their IPO strategy yielded phenomenal results,
providing inspiration for our path forward.

On our current trajectory, we're on track to achieve a similar number of stores
in less than two years. Importantly, we're aiming to reach this milestone while
also attaining profitability - a differentiation that will strengthen our market
standing. Given these circumstances, we're considering an IPO as a promising
exit strategy around that time.

However, it's important to acknowledge that no future is ever fully predictable.
While we navigate this dynamic landscape, our unwavering commitment is to build
a globally recognized, world-class company, dedicated to promoting healthier
communities. We believe that an IPO could serve as an influential platform,
maximizing returns for our investors, including SAFE holders.

As for your SAFE conversions, they are set to take place at a defined "trigger
event," such as an IPO, according to our SAFE agreement. In light of our present
growth and future plans, the conversion or cash out of SAFEs is likely to occur
in tandem with such a trigger event, ideally within our estimated time frame.

Again, we appreciate your investment and belief in our vision, and we're excited
about the future we're shaping together.
Founder of Pure Green
About 2 months ago
1 like
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Reply
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Founder of Pure Green
·
About 2 months ago


Meet Shah
about 2 months ago
So far where is the franchise traction coming from:
- Sub urban areas or cities ?
- Obesity in the areas where franchises are opening and successfully operating.
So do fit people use your products and/or people inclined to lose weight.
- Have you explored subscription option on cold juices/quick drinkable meal
replacers ?
3 likes Reply


Ross Franklin @meet-shah-8 Hi Meet, the driving force behind our traction is our
dedicated franchise partners who share our mission of building healthier
communities around the globe. The criteria for determining our expansion
locations is mainly based on the merit and quality of our prospective
franchisees, rather than specific geographical targets.

We maintain a waitlist of prospective franchisees, but we don't simply opt for
the next in line. Instead, we carefully select the best fit for our brand ethos.
In other words, instead of declaring a desire to establish a presence in
Columbus, Ohio and then searching for franchisees in that area, we focus on
identifying the most suitable franchisees and subsequently pinpoint the ideal
location within their preferred operation radius during the site selection
phase.

We a real estate team who collaborates with our franchisees to liaise with local
brokers on the ground. Their role is to identify and present potential locations
that align with our specified criteria. Our team takes an active role throughout
this site selection process to ensure we only settle for premium, high-impact
locations where our franchise partners are setup for massive success.

Pure Green proudly presents itself as an inclusive brand. Our products cater to
an extensive range of individuals, from the everyday consumer to professional
athletes, and even Fortune 500 CEOs. Designed to provide optimal nutrition, our
offerings are ideal for anyone committed to pursuing a healthier lifestyle.

With regards to the subscription model, it is primarily available for our online
stores across various locations. The bulk of revenue at our stores come from
in-store traffic but third party deliveries also make a significant contribution
to overall revenue.
Founder of Pure Green
About 2 months ago
1 like
·
Reply
·
Founder of Pure Green
·
About 2 months ago


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Pure Green
Fastest-growing Juice Bar Franchise favored by pro athletes & celebs

Raised amount Valuation cap Discount 0 — $1,000,000 $30M 10% $1,000,000.01 —
$1,750,000 $33M 0%

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