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RESONATE RESOURCE HUB



The role of the modern marketer has never been more complex. The demands are
endless: produce content and creative that connects with consumers who are on
information overload, play the role of technologist, data scientist and revenue
manager, report ROI to company execs. Don’t forget keeping up with the latest
marketing trends. Don’t worry – we’ve got you covered. Check out our latest
resources on today’s consumers and how Resonate helps solves many of these
daunting challenges.


FEATURED CONTENT



CONSUMER, DISRUPTED: STATE OF THE CONSUMER 2021


Meet the disrupted consumer and learn how to connect with them on a level that
goes deeper than toilet paper and curbside pick-up.

PANDEMIC-ERA CONSUMER SENTIMENT, OCTOBER 2021




Breaking data keeping up with where Americans stand today.

UNDERSTANDING THE NUANCES OF HISPANIC AUDIENCES

Build a diverse, nuanced Hispanic strategy through human-level understanding.

THE INSIGHTS PROFESSIONAL’S GUIDE FOR TURNING DATA INTO ACTION

How AI and machine learning reveal the motivations behind human decisions.

FORRESTER TOTAL ECONOMIC IMPACT™ STUDY

Resonate customers see 304% ROI. Find out how.

5-MINUTE GUIDE TO PRIVACY-SAFE CONSUMER DATA, INSIGHTS, & ENGAGEMENT

Quell your nerves about digital marketing in a privacy-first world.

MOVING THE NEEDLE


Who are vaccine hesitant Americans? Get their demographics and core values + 5
tips for reaching this persuadable audience.

AGENCY BLUEPRINT


Learn how to build a disruption-proof agency from a foundation of fresh consumer
data.





More Guides >>


FEATURED INSIGHTS


October 4, 2021/by Heather Bien


[INFOGRAPHIC] HOW GRANULAR HISPANIC SEGMENTATION CONNECTS WITH DIFFERENT
AUDIENCES ACROSS THE COUNTRY

Alma, a Miami-based multicultural advertising and segmentation…

September 30, 2021/by Heather Bien


[WATCH NOW] DRIVE MORE VALUABLE CONSUMER RELATIONSHIPS THROUGH AI-POWERED
SEGMENTATION


September 29, 2021/by Heather Bien


[INFOGRAPHIC] GEN X HOMEOWNERS MORE LIKELY TO PICK UP A HAMMER NOW THAN
PRE-PANDEMIC


September 28, 2021/by Heather Bien


[VIDEO] HOW DO YOU PERSUADE THE 17% OF UNVACCINATED AMERICANS WHO COULD BE
SWAYED?


September 22, 2021/by Heather Bien


[INFOGRAPHIC] MAXIMIZE YOUR AD DOLLARS BY TARGETING THE JOLLY JET SETTERS



More Insights >>


FEATURED INFOGRAPHICS


October 4, 2021/by Heather Bien


[INFOGRAPHIC] HOW GRANULAR HISPANIC SEGMENTATION CONNECTS WITH DIFFERENT
AUDIENCES ACROSS THE COUNTRY

Alma, a Miami-based multicultural advertising and segmentation…

June 21, 2021/by Resonate


YOUR GUIDE TO RESONATE’S AI-POWERED CONSUMER DATA


April 1, 2021/by Resonate


THINK YOU’LL SINK WHEN COOKIES DISAPPEAR? YOUR GUIDE TO NAVIGATING THE
POST-COOKIE SEA


March 12, 2021/by Heather Bien


[INFOGRAPHIC] WHICH HISPANIC AMERICANS MOST VALUE ROMANTIC LOVE? ACHIEVEMENT?


February 22, 2021/by Heather Bien


[INFOGRAPHIC] HOW TO CONNECT WITH BABY BOOMER ONLINE SHOPPERS



More Infographics >>




FEATURED WEBINARS



GUIDING ANXIOUS MARKETERS INTO A POST-COOKIE WORLD


January 2022 is looming as the date of the customer data apocalypse when Google
removes third-party cookies from its Chrome browser.

3 KEYS TO INSIGHTS-DRIVEN, AI-POWERED SEGMENTATION IN 2021

What can you do right now to deepen and strengthen your segmentation leading
into a volatile and unpredictable 2021?

USING REAL-TIME DATA TO ENGAGE AND PERSUADE CUSTOMERS, ADVOCATES, AND POLICY
INFLUENCERS


Shelve those outdated insights – you need real-time data to reach Americans who
are actually engaged, with a message that will resonate.

BETWEEN DATA PRIVACY & THE DEEP, COOKIELESS SEA

Watch this critical discussion on the issue that’s top-of-mind for every
marketer.

2021 STATE OF OTT + ACTIONABLE AUDIENCE INSIGHTS


Understanding where streaming trends are headed and critical insights on
streaming audiences in 2021 can make or break your brand or agency.

3 WAYS FRESH DATA CAN MAKE OR BREAK YOUR 2021


 Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be
equally uncertain, fresh consumer data remains critical to success in brand
marketing and advertising.




More Webinars >>


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