www.bloomberg.com Open in urlscan Pro
151.101.129.73  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Skip to content



Skip to content
Bloomberg the Company & Its ProductsThe Company & its ProductsBloomberg Terminal
Demo RequestBloomberg Anywhere Remote LoginBloomberg Anywhere LoginBloomberg
Customer SupportCustomer Support

Bloomberg Webinars: Access a broad range of analysis, research, insight & ideas.

MenuSearch
Bloomberg
Sign InSign OutSubscribe



 * HOME


 * MARKETS


 * TECHNOLOGY


 * POLITICS


 * WEALTH


 * PURSUITS


 * OPINION


 * BUSINESSWEEK


 * NEW ECONOMY


 * EQUALITY


 * GREEN


 * CITYLAB

--------------------------------------------------------------------------------


 * QUICKTAKE


 * BLOOMBERG TV+


 * PODCASTS


 * RADIO


 * BLOOMBERG LIVE

--------------------------------------------------------------------------------


 * NEWSLETTERS


 * WATCHLIST


 * SUBSCRIBE


 * SIGN IN

--------------------------------------------------------------------------------


 * SUBMIT A TIP


 * HELP CENTER


 * LICENSE

Read
 * Bloomberg New Economy
 * Future Finance
 * Wealth
 * Next China
 * Crypto
 * Checkout
 * Hyperdrive
 * Well Spent
 * Prognosis
 * Good Business
 * Billionaires
 * Graphics
 * Sponsored Content
 * Screentime

Watch
 * The David Rubenstein Show
 * The David Rubenstein Wealth Show
 * Art + Technology
 * Future GO

Special Reports
 * Covid-19 Vaccine Tracker
 * What Wall Street Expects for 2021
 * Where to Invest $10,000
 * 50 Companies to Watch
 * Where to Invest $1 Million

Follow
 * Facebook
 * Twitter
 * Instagram
 * LinkedIn


Read
 * Economics
 * Deals
 * Odd Lots
 * The FIX | Fixed Income
 * ETFs
 * FX
 * Factor Investing
 * Alternative Investing
 * Markets Magazine

Watch
 * Daybreak
 * Surveillance
 * Markets
 * What'd You Miss
 * Real Yield
 * Charting Futures
 * Futures in Focus

Follow
 * Twitter
 * Facebook

Data
 * Stocks
 * Currencies
 * Commodities
 * Rates & Bonds
 * Sectors
 * Economic Calendar

SUBSCRIBE
 * Five Things: U.S.
 * Five Things: Europe
 * Five Things: Asia
 * Evening Briefing

Listen
 * What Goes Up
 * Stephanomics
 * Odd Lots
 * Surveillance
 * P&L
 * Trillions


Read
 * Work Shifting
 * Code Wars
 * 5G Network

Special Reports
 * The Elon Musk Tracker
 * Tesla Model 3 Tracker

Watch
 * Bloomberg Technology TV
 * Studio 1.0

Subscribe
 * Fully Charged
 * Power On
 * Game On

Listen
 * Decrypted

Follow
 * Twitter
 * Facebook


Read
 * Election 2020
 * Global Trade Tracker

Listen
 * Sound On
 * Bloomberg Law

Watch
 * Balance of Power

Subscribe
 * Balance of Power

Follow
 * Twitter
 * Facebook


Read
 * Investing
 * Living
 * Opinion & Advice
 * Savings & Retirement
 * Taxes
 * Reinvention

Watch
 * Good Money
 * The David Rubenstein Wealth Show

Listen
 * The Paycheck

Follow
 * Twitter
 * Facebook
 * Instagram


Read
 * Travel
 * Autos
 * Homes
 * Living
 * Culture
 * Style

Special Reports
 * Where to Go in 2021
 * Property Listings
 * London Property Prices
 * New York Property Prices

Watch
 * Made
 * Traveler
 * Invitation Only

Follow
 * Twitter
 * Facebook
 * Instagram


Read
 * Editorials
 * Letters

Follow
 * Twitter
 * Facebook
 * Instagram

Listen
 * Masters in Business

Subscribe
 * Bloomberg Opinion Today
 * Money Stuff
 * Ritholtz's Reads
 * Early Returns
 * Sparklines


Special Reports
 * Business of Equality
 * The Bloomberg 50
 * Best B-Schools
 * Small Business Survival Guide
 * Working From Home
 * 50 Companies to Watch

The Magazine
 * Subscribe
 * Manage

Follow
 * Twitter
 * Facebook
 * Instagram


Watch
 * New Economy Conversation Series
 * 2020 Digital Program Highlights

Subscribe
 * Turning Points

Listen
 * Stephanomics

Follow
 * Twitter
 * Facebook
 * LinkedIn
 * WeChat


Read
 * Corporate Leadership
 * Capital
 * Society
 * Solutions

Follow
 * Twitter
 * Instagram


Read
 * Science & Energy
 * Climate Adaptation
 * Finance
 * Politics
 * Culture & Design

Special Reports
 * Data Dash

Subscribe
 * Green Daily

Follow
 * Twitter
 * Facebook
 * Instagram


Read
 * Design
 * Culture
 * Transportation
 * Economy
 * Environment
 * Housing
 * Justice
 * Government

Subscribe
 * CityLab Daily
 * MapLab
 * Most Popular

Follow
 * Twitter
 * Facebook
 * Instagram
 * LinkedIn


Live
 * Watch Live TV

Original Series
 * Storylines
 * Moonshot
 * Hello World
 * Good Money
 * Game Changers
 * CityLab Solutions
 * Accelerate
 * See all series...

News Shows
 * Take Charge
 * Take a Break
 * Take the Lead
 * Geo

Follow
 * YouTube
 * Twitter
 * Instagram
 * Facebook


Watch Live TV
 * US
 * Europe
 * Asia
 * Australia
 * Schedule+Shows

Shows
 * Surveillance
 * Daybreak
 * Markets
 * Balance of Power
 * Bloomberg Technology
 * The David Rubenstein Show
 * What'd You Miss?
 * All Shows...

Follow
 * YouTube
 * Twitter
 * Facebook


Listen
 * What Goes Up
 * Stephanomics
 * Odd Lots
 * Foundering
 * Masters in Business
 * Surveillance
 * The Tape
 * Businessweek
 * The Pay Check
 * Prognosis
 * Travel Genius
 * Works for Me
 * Trillions
 * All Podcasts…
 * All Radio Shows…



Cut through the chaos with real time updates on the news affecting the global
economy. Enable Notifications.
Enable Later


deals


EDGEWELL BUYS RAZOR BRAND BILLIE AFTER P&G WAS BLOCKED FROM BUYING IT

By
Jonathan Roeder
+Follow
November 29, 2021, 9:57 PM GMT Corrected November 29, 2021, 10:32 PM GMT


SHARE THIS ARTICLE


Share

Tweet

Post

Email


Edgewell Personal Care Co., the owner of Schick and Banana Boat, said it
purchased direct-to-consumer razor brand Billie Inc. in a $310 million
transaction. 

The deal has cleared antitrust requirements and has already been closed,
Edgewell said in a statement. This would appear to resolve thorny antitrust
issues that have prevented a series of personal-care transactions from being
consummated -- including an earlier bid for Billie by Gillette owner Procter &
Gamble Co., which was blocked by the Federal Trade Commission on the grounds
that it would reduce competition. 




Billie, which sells women’s razors and body-care products, gives Edgewell a
direct-to-consumer razor business almost two years after antitrust regulators
blocked its attempted purchase of Harry’s Inc. It’s one of a number of
consumer-products companies sidestepping traditional retailers with a
direct-selling model that has shaken up the space.



Billie will continue to be led by its co-founders, Georgina Gooley and Jason
Bravman, Edgewell said. Edgewell, based in Shelton, Connecticut, expects the
acquisition to be slightly positive to Edgewell’s adjusted earnings per share
during fiscal 2022. Billie plans to expand into brick-and-mortar retail next
year. 

The transaction was carried out with a combination of cash and a revolving
loan. 

(Corrects where Edgewell is based in fourth paragraph.)


Have a confidential tip for our reporters?
GET IN TOUCH
Before it's here, it's on the Bloomberg Terminal.
LEARN MORE



SHARE THIS ARTICLE


Share

Tweet

Post

Email




LIVE ON BLOOMBERG
Watch Live TV Listen to Live Radio
Video Player is loading.
Play Video
Play
Unmute

Current Time 0:00
/
Duration 0:00
Loaded: 0%

0:00
Progress: 0%
Stream Type LIVE
Remaining Time -0:00
 
Playback Rate

1x
Chapters
 * Chapters

Captions
 * captions settings, opens captions settings dialog
 * captions off, selected

Fullscreen

This is a modal window.



Beginning of dialog window. Escape will cancel and close the window.

TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaque
Font Size50%75%100%125%150%175%200%300%400%Text Edge
StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional
Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall
Caps
Reset restore all settings to the default valuesDone
Close Modal Dialog

End of dialog window.


Play Again




Terms of Service Manage Cookies Trademarks Privacy Policy ©2021 Bloomberg L.P.
All Rights Reserved
Careers Made in NYC Advertise Ad Choices Help


Your monthly limit of free content is about to expire. Stay on top of historic
market volatility. Try 3 months for $8.75 $0.50 per week. Cancel anytime.
Claim This Offer
Sign In
Bloomberg Anywhere clients get free access