URL: https://hbr.org/2023/12/the-hard-questions-to-ask-when-planning-your-strategy
Submission: On July 22 via api from ZA — Scanned from DE

Summary

This website contacted 58 IPs in 6 countries across 42 domains to perform 171 HTTP transactions. The main IP is 108.138.26.122, located in United States and belongs to AMAZON-02, US. The main domain is hbr.org. The Cisco Umbrella rank of the primary domain is 56246.
TLS certificate: Issued by DigiCert Global G2 TLS RSA SHA256 202... on March 26th 2024. Valid for: a year.
This is the only time hbr.org was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
47 108.138.26.122 16509 (AMAZON-02)
4 2606:4700::68... 13335 (CLOUDFLAR...)
3 2a02:26f0:350... 20940 (AKAMAI-ASN1)
2 2a00:1450:400... 15169 (GOOGLE)
1 52.222.214.46 16509 (AMAZON-02)
1 2606:4700:303... 13335 (CLOUDFLAR...)
1 4 63.32.131.195 16509 (AMAZON-02)
4 2a03:2880:f08... 32934 (FACEBOOK)
7 2a00:1450:400... 15169 (GOOGLE)
1 18.66.112.103 16509 (AMAZON-02)
1 2a02:26f0:350... 20940 (AKAMAI-ASN1)
2 2a00:1450:400... 15169 (GOOGLE)
1 63.140.62.27 15224 (OMNITURE)
1 1 52.19.10.201 16509 (AMAZON-02)
2 75.2.40.13 16509 (AMAZON-02)
1 2600:9000:275... 16509 (AMAZON-02)
1 2a00:1450:400... 15169 (GOOGLE)
2 2606:2800:234... 15133 (EDGECAST)
2 2606:4700:440... 13335 (CLOUDFLAR...)
1 52.209.47.42 16509 (AMAZON-02)
2 99.83.218.184 16509 (AMAZON-02)
2 18.244.18.38 16509 (AMAZON-02)
1 2600:9000:264... 16509 (AMAZON-02)
7 104.17.209.240 13335 (CLOUDFLAR...)
3 2620:1ec:c11:... 8068 (MICROSOFT...)
4 3.124.129.236 16509 (AMAZON-02)
1 2600:9000:275... 16509 (AMAZON-02)
14 2.18.64.26 20940 (AKAMAI-ASN1)
1 35.244.142.80 15169 (GOOGLE)
1 66.235.152.225 15224 (OMNITURE)
3 2a02:26f0:ab0... 20940 (AKAMAI-ASN1)
1 2606:4700::68... 13335 (CLOUDFLAR...)
1 3 2620:1ec:21::14 8068 (MICROSOFT...)
1 13.107.42.14 8068 (MICROSOFT...)
1 34.197.5.135 14618 (AMAZON-AES)
2 2001:4860:480... 15169 (GOOGLE)
1 2a00:1450:400... 15169 (GOOGLE)
1 2a00:1450:400... 15169 (GOOGLE)
1 52.205.177.138 14618 (AMAZON-AES)
2 2606:4700::68... 13335 (CLOUDFLAR...)
2 63.140.62.222 15224 (OMNITURE)
2 2600:1901:1:7... 396982 (GOOGLE-CL...)
4 2a00:1450:400... 15169 (GOOGLE)
1 1 2600:1f18:730... 14618 (AMAZON-AES)
1 3.225.138.154 14618 (AMAZON-AES)
5 2a03:2880:f17... 32934 (FACEBOOK)
2 2620:1ec:bdf::45 8075 (MICROSOFT...)
1 2600:1f10:4c2... 14618 (AMAZON-AES)
1 2a00:1450:400... 15169 (GOOGLE)
1 167.235.124.61 24940 (HETZNER-AS)
2 2a00:1450:400... 15169 (GOOGLE)
3 20.10.16.51 8075 (MICROSOFT...)
2 104.17.208.240 13335 (CLOUDFLAR...)
1 2602:816:5001... 54113 (FASTLY)
1 2 13.74.129.1 8075 (MICROSOFT...)
1 1 2a01:111:202c... 8068 (MICROSOFT...)
2 162.247.243.29 54113 (FASTLY)
1 52.20.195.43 14618 (AMAZON-AES)
1 23.38.98.77 20940 (AKAMAI-ASN1)
1 2a00:1450:400... 15169 (GOOGLE)
171 58
Apex Domain
Subdomains
Transfer
50 hbr.org
hbr.org — Cisco Umbrella Rank: 56246
smetrics.hbr.org — Cisco Umbrella Rank: 209347
sli.hbr.org — Cisco Umbrella Rank: 220036
5 MB
14 tiktok.com
analytics.tiktok.com — Cisco Umbrella Rank: 963
150 KB
9 qualtrics.com
zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com — Cisco Umbrella Rank: 221270
siteintercept.qualtrics.com — Cisco Umbrella Rank: 1504
86 KB
7 clarity.ms
www.clarity.ms — Cisco Umbrella Rank: 1114
z.clarity.ms — Cisco Umbrella Rank: 8883
c.clarity.ms — Cisco Umbrella Rank: 1838
29 KB
7 googletagmanager.com
www.googletagmanager.com — Cisco Umbrella Rank: 112
566 KB
6 google.com
region1.analytics.google.com — Cisco Umbrella Rank: 3773
fundingchoicesmessages.google.com — Cisco Umbrella Rank: 662
126 KB
6 tinypass.com
cdn.tinypass.com — Cisco Umbrella Rank: 7771
buy.tinypass.com — Cisco Umbrella Rank: 8867
121 KB
5 facebook.com
www.facebook.com — Cisco Umbrella Rank: 108
3 KB
5 demdex.net
dpm.demdex.net — Cisco Umbrella Rank: 319
hbr.demdex.net — Cisco Umbrella Rank: 201355
3 KB
4 linkedin.com
px.ads.linkedin.com — Cisco Umbrella Rank: 669
px4.ads.linkedin.com — Cisco Umbrella Rank: 7330
3 KB
4 cxense.com
cdn.cxense.com — Cisco Umbrella Rank: 7090
id.cxense.com — Cisco Umbrella Rank: 14693
44 KB
4 liadm.com
b-code.liadm.com — Cisco Umbrella Rank: 4784
rp.liadm.com — Cisco Umbrella Rank: 1645
rp4.liadm.com — Cisco Umbrella Rank: 4911
i.liadm.com — Cisco Umbrella Rank: 937
38 KB
4 stackadapt.com
tags.srv.stackadapt.com — Cisco Umbrella Rank: 4688
10 KB
4 bing.com
bat.bing.com — Cisco Umbrella Rank: 534
c.bing.com — Cisco Umbrella Rank: 341
17 KB
4 facebook.net
connect.facebook.net — Cisco Umbrella Rank: 236
160 KB
3 gstatic.com
www.gstatic.com
fonts.gstatic.com
387 KB
3 doubleclick.net
securepubads.g.doubleclick.net — Cisco Umbrella Rank: 280
8604778.fls.doubleclick.net — Cisco Umbrella Rank: 221290 Failed
stats.g.doubleclick.net — Cisco Umbrella Rank: 252
178 KB
3 adobedtm.com
assets.adobedtm.com — Cisco Umbrella Rank: 521
170 KB
2 nr-data.net
bam.nr-data.net — Cisco Umbrella Rank: 441
912 B
2 spotify.com
pixels.spotify.com — Cisco Umbrella Rank: 5057
271 B
2 podscribe.com
ipv4.podscribe.com — Cisco Umbrella Rank: 15932
verifi.podscribe.com — Cisco Umbrella Rank: 12213
840 B
2 scorecardresearch.com
sb.scorecardresearch.com — Cisco Umbrella Rank: 278
3 KB
2 sail-track.com
api.sail-track.com — Cisco Umbrella Rank: 15615
244 B
2 geoip-js.com
geoip-js.com — Cisco Umbrella Rank: 33053
2 KB
2 twitter.com
platform.twitter.com — Cisco Umbrella Rank: 1868
28 KB
2 sail-personalize.com
api.sail-personalize.com — Cisco Umbrella Rank: 5326
497 B
2 omtrdc.net
hbr.sc.omtrdc.net — Cisco Umbrella Rank: 432640
harvardbusinessrevie.tt.omtrdc.net — Cisco Umbrella Rank: 191636
3 KB
2 recaptcha.net
www.recaptcha.net — Cisco Umbrella Rank: 1812
1 KB
1 google-analytics.com
www.google-analytics.com — Cisco Umbrella Rank: 104
21 KB
1 newrelic.com
js-agent.newrelic.com — Cisco Umbrella Rank: 1453
29 KB
1 googleapis.com
fonts.googleapis.com — Cisco Umbrella Rank: 110
6 KB
1 chartbeat.net
ping.chartbeat.net — Cisco Umbrella Rank: 1859
201 B
1 google.de
www.google.de — Cisco Umbrella Rank: 6716
63 B
1 piano.io
c2.piano.io — Cisco Umbrella Rank: 7249
4 KB
1 pdst.fm
cdn.pdst.fm — Cisco Umbrella Rank: 5688
22 KB
1 chartbeat.com
static.chartbeat.com — Cisco Umbrella Rank: 2461
15 KB
1 cloudfront.net
d34r8q7sht0t9k.cloudfront.net
3 KB
1 everesttech.net
cm.everesttech.net — Cisco Umbrella Rank: 2184
490 B
1 licdn.com
snap.licdn.com — Cisco Umbrella Rank: 1884
14 KB
1 sail-horizon.com
ak.sail-horizon.com — Cisco Umbrella Rank: 5527
34 KB
1 npttech.com
www.npttech.com — Cisco Umbrella Rank: 12713
3 KB
1 newsoveraudio.com
embed-player.newsoveraudio.com — Cisco Umbrella Rank: 223467
825 B
171 42
Domain Requested by
47 hbr.org hbr.org
14 analytics.tiktok.com hbr.org
analytics.tiktok.com
8 siteintercept.qualtrics.com hbr.org
7 www.googletagmanager.com assets.adobedtm.com
hbr.org
5 www.facebook.com hbr.org
5 buy.tinypass.com hbr.org
4 fundingchoicesmessages.google.com hbr.org
4 tags.srv.stackadapt.com hbr.org
4 connect.facebook.net hbr.org
4 dpm.demdex.net 1 redirects hbr.org
3 z.clarity.ms hbr.org
3 px.ads.linkedin.com 1 redirects hbr.org
3 cdn.cxense.com hbr.org
3 bat.bing.com hbr.org
3 assets.adobedtm.com hbr.org
2 bam.nr-data.net hbr.org
2 c.clarity.ms 1 redirects
2 fonts.gstatic.com hbr.org
fonts.googleapis.com
2 www.clarity.ms hbr.org
2 pixels.spotify.com hbr.org
2 smetrics.hbr.org hbr.org
2 region1.analytics.google.com hbr.org
2 sb.scorecardresearch.com hbr.org
2 api.sail-track.com hbr.org
2 geoip-js.com hbr.org
2 platform.twitter.com hbr.org
2 api.sail-personalize.com hbr.org
2 securepubads.g.doubleclick.net assets.adobedtm.com
hbr.org
2 www.recaptcha.net hbr.org
1 www.google-analytics.com hbr.org
1 sli.hbr.org
1 i.liadm.com hbr.org
1 c.bing.com 1 redirects
1 js-agent.newrelic.com hbr.org
1 id.cxense.com hbr.org
1 fonts.googleapis.com hbr.org
1 verifi.podscribe.com hbr.org
1 rp4.liadm.com hbr.org
1 rp.liadm.com 1 redirects
1 ping.chartbeat.net hbr.org
1 www.google.de hbr.org
1 stats.g.doubleclick.net www.googletagmanager.com
1 ipv4.podscribe.com hbr.org
1 px4.ads.linkedin.com hbr.org
1 c2.piano.io hbr.org
1 harvardbusinessrevie.tt.omtrdc.net hbr.org
1 cdn.pdst.fm hbr.org
1 b-code.liadm.com assets.adobedtm.com
1 zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com hbr.org
1 static.chartbeat.com hbr.org
1 hbr.demdex.net hbr.org
1 www.gstatic.com hbr.org
1 d34r8q7sht0t9k.cloudfront.net hbr.org
1 cm.everesttech.net 1 redirects
1 hbr.sc.omtrdc.net hbr.org
1 snap.licdn.com hbr.org
1 ak.sail-horizon.com assets.adobedtm.com
1 www.npttech.com hbr.org
1 embed-player.newsoveraudio.com hbr.org
1 cdn.tinypass.com hbr.org
0 8604778.fls.doubleclick.net Failed hbr.org
171 61
Subject Issuer Validity Valid
*.hbr.org
DigiCert Global G2 TLS RSA SHA256 2020 CA1
2024-03-26 -
2025-04-24
a year crt.sh
tinypass.com
WE1
2024-07-12 -
2024-10-10
3 months crt.sh
assets.adobedtm.com
DigiCert Global G2 TLS RSA SHA256 2020 CA1
2024-07-09 -
2025-08-09
a year crt.sh
misc.google.com
WR2
2024-06-24 -
2024-09-16
3 months crt.sh
*.newsoveraudio.com
Amazon RSA 2048 M03
2024-03-24 -
2025-04-21
a year crt.sh
npttech.com
WE1
2024-06-22 -
2024-09-20
3 months crt.sh
*.facebook.com
DigiCert SHA2 High Assurance Server CA
2024-04-30 -
2024-07-29
3 months crt.sh
*.google-analytics.com
WR2
2024-06-24 -
2024-09-16
3 months crt.sh
ak.sail-horizon.com
Amazon RSA 2048 M02
2023-12-04 -
2024-12-30
a year crt.sh
snap.licdn.com
DigiCert SHA2 Secure Server CA
2023-12-13 -
2024-12-12
a year crt.sh
*.g.doubleclick.net
WR2
2024-06-24 -
2024-09-16
3 months crt.sh
*.sc.omtrdc.net
DigiCert Global G2 TLS RSA SHA256 2020 CA1
2024-02-07 -
2025-03-09
a year crt.sh
api.sail-personalize.com
Amazon RSA 2048 M02
2024-03-25 -
2025-04-22
a year crt.sh
*.cloudfront.net
Amazon RSA 2048 M01
2023-10-10 -
2024-09-19
a year crt.sh
*.gstatic.com
WR2
2024-06-24 -
2024-09-16
3 months crt.sh
*.twimg.com
DigiCert Global G2 TLS RSA SHA256 2020 CA1
2024-07-08 -
2025-07-07
a year crt.sh
geoip-js.com
WE1
2024-06-14 -
2024-09-12
3 months crt.sh
*.demdex.com
DigiCert Global G2 TLS RSA SHA256 2020 CA1
2023-09-26 -
2024-10-26
a year crt.sh
api.sail-track.com
Amazon RSA 2048 M02
2024-03-24 -
2025-04-21
a year crt.sh
*.scorecardresearch.com
Sectigo RSA Organization Validation Secure Server CA
2023-12-11 -
2024-12-10
a year crt.sh
*.chartbeat.com
Thawte TLS RSA CA G1
2024-05-15 -
2025-06-06
a year crt.sh
*.qualtrics.com
DigiCert Global G2 TLS RSA SHA256 2020 CA1
2024-03-27 -
2025-02-19
a year crt.sh
www.bing.com
Microsoft Azure RSA TLS Issuing CA 04
2024-06-19 -
2024-12-16
6 months crt.sh
*.srv.stackadapt.com
Amazon RSA 2048 M02
2023-09-09 -
2024-10-07
a year crt.sh
*.liadm.com
Amazon RSA 2048 M03
2023-12-02 -
2024-12-29
a year crt.sh
*.tiktok.com
RapidSSL TLS ECC CA G1
2024-07-15 -
2025-07-15
a year crt.sh
cdn.pdst.fm
WR3
2024-07-15 -
2024-10-13
3 months crt.sh
*.tt.omtrdc.net
DigiCert TLS RSA SHA256 2020 CA1
2023-08-22 -
2024-09-21
a year crt.sh
*.cxense.com
DigiCert TLS RSA SHA256 2020 CA1
2024-02-14 -
2025-02-14
a year crt.sh
piano.io
Cloudflare Inc ECC CA-3
2024-02-25 -
2024-12-31
10 months crt.sh
www.linkedin.com
DigiCert SHA2 Secure Server CA
2024-07-01 -
2025-01-01
6 months crt.sh
ipv4.podscribe.com
Amazon RSA 2048 M03
2024-03-29 -
2025-04-27
a year crt.sh
*.google.de
WR2
2024-06-24 -
2024-09-16
3 months crt.sh
*.chartbeat.net
Thawte TLS RSA CA G1
2023-11-20 -
2024-12-20
a year crt.sh
smetrics.hbr.org
DigiCert Global G2 TLS RSA SHA256 2020 CA1
2024-06-11 -
2025-07-09
a year crt.sh
*.spotify.com
DigiCert Global G2 TLS RSA SHA256 2020 CA1
2024-02-05 -
2025-02-04
a year crt.sh
*.google.com
WR2
2024-06-24 -
2024-09-16
3 months crt.sh
www.clarity.ms
DigiCert TLS RSA SHA256 2020 CA1
2023-12-07 -
2024-12-07
a year crt.sh
*.podscribe.com
Amazon RSA 2048 M02
2024-05-26 -
2025-06-24
a year crt.sh
upload.video.google.com
WR2
2024-06-24 -
2024-09-16
3 months crt.sh
a.clarity.ms
Microsoft Azure RSA TLS Issuing CA 08
2024-06-23 -
2025-06-18
a year crt.sh
js-agent.newrelic.com
GlobalSign Atlas R3 DV TLS CA 2024 Q1
2024-03-21 -
2025-04-22
a year crt.sh
*.nr-data.net
DigiCert Global G2 TLS RSA SHA256 2020 CA1
2023-09-29 -
2024-10-01
a year crt.sh
sli.hbr.org
DigiCert Global G2 TLS RSA SHA256 2020 CA1
2024-02-29 -
2025-03-25
a year crt.sh

This page contains 8 frames:

Primary Page: https://hbr.org/2023/12/the-hard-questions-to-ask-when-planning-your-strategy
Frame ID: BA367DD6A52517ED3D067B4908F551D5
Requests: 161 HTTP requests in this frame

Frame: https://hbr.demdex.net/dest5.html?d_nsid=0
Frame ID: 1D84158CD169A00AA3A75877A68FCB0F
Requests: 1 HTTP requests in this frame

Frame: https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fhbr.org
Frame ID: CE66A102AC6FEDAF48760DA009A39C3B
Requests: 1 HTTP requests in this frame

Frame: https://www.recaptcha.net/recaptcha/enterprise/anchor?ar=1&k=6Ld9uNYZAAAAADPb9mj-jQFgYnWu1h6XAdKRLUhH&co=aHR0cHM6Ly9oYnIub3JnOjQ0Mw..&hl=de&v=rKbTvxTxwcw5VqzrtN-ICwWt&size=invisible&cb=6wzui82oxcnq
Frame ID: 9332EEAD05C70DF24469841D3C6A02C8
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Frame: https://buy.tinypass.com/checkout/template/cacheableShow?aid=mbs77qtzUz&templateId=OTBSP342X41S&templateVariantId=OTVJQJMELGQIS&offerId=fakeOfferId&experienceId=EX6OE1720PPS&iframeId=offer_62ff0a40b07da3fd077d-0&displayMode=inline&widget=template&url=https%3A%2F%2Fhbr.org
Frame ID: 88AC90C587E19506670699FB26E64FEB
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Frame ID: 517E96FE93BCBD0709D06057AEF63215
Requests: 1 HTTP requests in this frame

Frame: https://cdn.cxense.com/sp1.html
Frame ID: 08C4E28E5AA2A3D168E3BE02DBEE58D7
Requests: 1 HTTP requests in this frame

Frame: https://i.liadm.com/s/c/a-057o?duid=fa99a107bf9d--01j3cvhdpamt3r5456z55d4zzk&euns=0&s=&version=v2.14.3&cd=.hbr.org
Frame ID: CCBEFC61AF748AC3D909577AD99FE26F
Requests: 1 HTTP requests in this frame

Screenshot

Page Title

The Hard Questions to Ask When Planning Your Strategy

Detected technologies

Overall confidence: 100%
Detected patterns
  • chartbeat\.js

Overall confidence: 100%
Detected patterns
  • //connect\.facebook\.([a-z]+)/[^/]*/[a-z]*\.js

Overall confidence: 100%
Detected patterns
  • google-analytics\.com/(?:ga|urchin|analytics)\.js

Overall confidence: 100%
Detected patterns
  • <link[^>]* href=[^>]+fonts\.(?:googleapis|google)\.com

Overall confidence: 100%
Detected patterns
  • googletagmanager\.com/gtag/js

Overall confidence: 100%
Detected patterns
  • snap\.licdn\.com/li\.lms-analytics/insight\.min\.js

Overall confidence: 100%
Detected patterns
  • //platform\.twitter\.com/widgets\.js

Overall confidence: 100%
Detected patterns
  • <iframe[^>]* (?:id="comscore"|scr=[^>]+comscore)|\.scorecardresearch\.com/beacon\.js|COMSCORE\.beacon
  • \.scorecardresearch\.com/beacon\.js|COMSCORE\.beacon

Page Statistics

171
Requests

96 %
HTTPS

55 %
IPv6

42
Domains

61
Subdomains

58
IPs

6
Countries

7076 kB
Transfer

14701 kB
Size

94
Cookies

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 36
  • https://dpm.demdex.net/id?d_visid_ver=5.5.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_verify=1&d_orgid=7801965A577503E87F000101%40AdobeOrg&d_nsid=0&ts=1721639678079 HTTP 302
  • https://dpm.demdex.net/id/rd?d_visid_ver=5.5.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_verify=1&d_orgid=7801965A577503E87F000101%40AdobeOrg&d_nsid=0&ts=1721639678079
Request Chain 45
  • https://cm.everesttech.net/cm/dd?d_uuid=43147804771436652003822857691405549002 HTTP 302
  • https://dpm.demdex.net/ibs:dpid=411&dpuuid=Zp4i-gAAAM7uswOJ
Request Chain 77
  • https://8604778.fls.doubleclick.net/activityi;src=8604778;type=wcaun0;cat=hbr_a0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=6276589356778.328 HTTP 302
  • https://8604778.fls.doubleclick.net/activityi;dc_pre=COLxgMynuocDFXS_jggdu0gKMg;src=8604778;type=wcaun0;cat=hbr_a0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=6276589356778.328
Request Chain 83
  • https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=6373529&time=1721639679228&url=https%3A%2F%2Fhbr.org%2F2023%2F12%2Fthe-hard-questions-to-ask-when-planning-your-strategy HTTP 302
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Domain
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URL
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219 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

object| 0 object| 1 object| 2 object| 3 object| 4 object| 5 object| 6 object| 7 object| 8 object| 9 object| 10 object| 11 object| 12 object| NREUM object| webpackChunk:NRBA-1.246.0.PROD object| newrelic boolean| pnFullTPVersion number| pnInitPerformance object| pn string| __tpVersion object| SWG object| googletag object| tp function| setNptTechAdblockerCookie object| script function| getCookieValue function| isAdobeSync object| digitalData function| isMobile object| _satellite boolean| __satelliteLoaded object| adobe function| Visitor object| s_c_il number| s_c_in function| AdobePrivacy object| customCuePoint object| triggerCuePoint function| fbq function| _fbq function| triggerPlay function| triggerEnded function| triggerStart function| triggerPause function| triggerReplay object| ___target_traces function| mboxCreate function| mboxDefine function| mboxUpdate function| isEmpty function| key function| distinct string| _linkedin_data_partner_id function| ___tp object| google_tag_manager object| google_tag_data object| dataLayer string| pageURL string| sailID object| Sailthru number| _sf_startpt function| obtainParameter function| getCache function| removeDisallowedChars function| whichTransitionEndEvent function| readCookie function| dismissIntromercial function| prepareIntromercial function| displayPopup function| showIntormercial function| displayIntromercial function| generateIntromercial object| googlefc string| captchaScoreKey string| msUserDomain object| ___grecaptcha_cfg object| grecaptcha string| __recaptcha_api boolean| __google_recaptcha_client object| webpackChunkhbr_resources function| receiveMessage function| $ function| jQuery object| FixedSticky object| picturefillCFG function| picturefill object| mindstone function| setImmediate function| clearImmediate object| _comscore function| onYouTubeIframeAPIReady string| articlesRemainingString object| aaPlugins function| cookieWrite function| cookieRead string| g function| sha256 function| sha224 function| formatTime function| inList string| articleLimitString object| _sf_async_config object| QSI object| uetq function| saq function| _saq string| TiktokAnalyticsObject object| ttq function| gtag function| pdst string| articleID string| articleIDCleaned string| articlePrimaryTopic string| artSecTopicsString string| articlePrimaryAuthor string| articlePrimaryAuthorClean object| articleAuthorsArray string| articleCoAuthorsString string| articleCoAuthorsStringClean object| articleCoAuthorsArr number| articleAuthorsArrayLen string| articleAuthorNames string| articlePublicationDate string| articleType string| articleKind string| articleFormat string| topicURL string| articlePrimaryTopicForURL string| articlePrimaryTopicforDisplay function| targetPageParams function| AppMeasurement_Module_ActivityMap function| AppMeasurement function| s_gi function| s_pgicq object| s function| getNewRepeat function| cleanStr object| BlockAdBlock object| blockAdBlock object| ggeac object| google_js_reporting_queue function| lintrk boolean| _already_called_lintrk object| tRespToken object| recsContainer number| count object| elem string| urlParam string| pageName function| p_fo boolean| ppvChange string| ppvID object| __fo object| FB object| __twttrll object| twttr object| __twttr object| recaptcha object| closure_lm_996615 function| podscribe string| podscribe_user_id string| podscribe_advertiser string| cookie object| COMSCORE object| ns_p object| gaGlobal object| _cb_shared object| pSUPERFLY_mab object| _cbq object| pSUPERFLY object| LI object| __li__evt_bus object| liQ object| liQ_instances object| cX object| PianoESPConfig function| spdt function| UET function| UET_init function| UET_push object| ueto_e442f21677 number| a object| s_i_hbrmain object| WAFQualtricsWebpackJsonP-cloud-2.10.0 function| cxCCE_callQueueExecute object| cxTest object| google_reactive_ads_global_state object| ORIBILI object| __buffer object| JSBridge object| Native2JSBridge object| ToutiaoJSBridge function| TiktokJelly object| _jelly_sdks object| ari object| res object| saCookies string| current_window_url_param object| default_ContributorServingResponseClientJs object| _F_toggles object| __googlefc string| __fcInvoked string| __fcexpdef string| MTgyODY4NDE2YTdiYjE5ZGxvYWRlcl9qcw== string| MTgyODY4NDE2YTdiYjE5ZGNhY2hlZF9qcw== object| __fcInternalApiManager boolean| __fcInternalApiPostMessageReady object| __tcfapiEventListeners function| __tcfapi object| __tcfapiManager boolean| __tcfapiPostMessageReady function| clarity object| clarityuetq string| x object| _qsie function| cXJsonpCB1 string| GoogleAnalyticsObject function| ga object| gaplugins

94 Cookies

Domain/Path Name / Value
.liadm.com/j Name: lidid
Value: b32f5f15-e192-4881-86d5-a1fe2047c96c
i.liadm.com/s Name: _li_ss
Value: CjUKBQgKELoYCgYI3QEQuhgKBQgMEMQYCgYIogEQuhgKBQgLELoYCgYIiwEQuhgKBgjSARC6GA
.hbr.org/ Name: _hbr_u
Value: eyJpZCI6ImVmYzYxOWRhMDk2OWUyOTNkMGYwNWQwODE2ZDM2YTQyIiwibGFzdFZpc2l0ZWQiOjE3MjE2Mzk2NzcwOTJ9
.hbr.org/ Name: hbr_user_experience
Value: Sync_Adobe_Launch
.hbr.org/ Name: HBR_SESSION_ID_N
Value: NWRhZDc0OGQtNDdlZC00NTkzLTk0MGYtYjU2YzkxN2I4ODZh
.hbr.org/ Name: _pctx
Value: %7Bu%7DN4IgrgzgpgThIC4B2YA2qA05owMoBcBDfSREQpAeyRCwgEt8oBJAEzIEYOAWDgTgBs3AOwC%2BADnEBWAAx8ATN14gAvkA
.demdex.net/ Name: demdex
Value: 43147804771436652003822857691405549002
.hbr.org/ Name: AMCVS_7801965A577503E87F000101%40AdobeOrg
Value: 1
hbr.org/ Name: sailthru_pageviews
Value: 1
.dpm.demdex.net/ Name: dpm
Value: 43147804771436652003822857691405549002
.hbr.org/ Name: s_tslv
Value: 1721639678845
.hbr.org/ Name: s_inv
Value: 0
.hbr.org/ Name: at_check
Value: true
tags.srv.stackadapt.com/ Name: sa-user-id
Value: s%3A0-d1109c2f-59e9-5b7c-61fc-9a5eb1c2dc02.MCYyDugaqtYVOmMzPBH69YHZJ9YcFGmCJdMQbpmsLao
.srv.stackadapt.com/ Name: sa-user-id
Value: s%3A0-d1109c2f-59e9-5b7c-61fc-9a5eb1c2dc02.MCYyDugaqtYVOmMzPBH69YHZJ9YcFGmCJdMQbpmsLao
tags.srv.stackadapt.com/ Name: sa-user-id-v2
Value: s%3A0RCcL1npW3xh_JpescLcAi2NmEs.%2BEa0BZPOdw7tAGki532ZJWFjHrTeLKHFmbM9NccovzI
.srv.stackadapt.com/ Name: sa-user-id-v2
Value: s%3A0RCcL1npW3xh_JpescLcAi2NmEs.%2BEa0BZPOdw7tAGki532ZJWFjHrTeLKHFmbM9NccovzI
tags.srv.stackadapt.com/ Name: sa-user-id-v3
Value: s%3AAQAKIPEkS1ApquhhnI4Kv0xO6haxza_IBHBewIsjPnegBRouENYBGAQg_sX4tAYwAToErI9ciEIEHOu0sQ.%2BhMIviMcQ%2BTuiLawJ7fZeGEjwr3fWAOPtUU%2BUvoBEWA
.srv.stackadapt.com/ Name: sa-user-id-v3
Value: s%3AAQAKIPEkS1ApquhhnI4Kv0xO6haxza_IBHBewIsjPnegBRouENYBGAQg_sX4tAYwAToErI9ciEIEHOu0sQ.%2BhMIviMcQ%2BTuiLawJ7fZeGEjwr3fWAOPtUU%2BUvoBEWA
.tiktok.com/ Name: _ttp
Value: 2jayrEpq5G02UssioSLagWVVy0k
.hbr.org/ Name: _pcid
Value: %7B%22browserId%22%3A%22lywrt9le8hagvksd%22%7D
.hbr.org/ Name: AMCV_7801965A577503E87F000101%40AdobeOrg
Value: 179643557%7CMCIDTS%7C19927%7CMCMID%7C42702122914907347983868168076598400308%7CMCAAMLH-1722244479%7C6%7CMCAAMB-1722244479%7CRKhpRz8krg2tLO6pguXWp5olkAcUniQYPHaMWWgdJ3xzPWQmdj0y%7CMCOPTOUT-1721646879s%7CNONE%7CMCAID%7CNONE%7CMCSYNCSOP%7C411-19934%7CMCCIDH%7C1873040677%7CvVersion%7C5.5.0
.hbr.org/ Name: mbox
Value: session#69d7552e0dd840178cd33cfac5b0267f#1721641539|PC#69d7552e0dd840178cd33cfac5b0267f.37_0#1784884480
.hbr.org/ Name: s_ppn
Value: Article%3A%20The%20Hard%20Questions%20to%20Ask%20When%20Planning%20Your%20Strategy
.doubleclick.net/ Name: test_cookie
Value: CheckForPermission
.doubleclick.net/ Name: receive-cookie-deprecation
Value: 1
.hbr.org/ Name: s_ppurl
Value: https%3A%2F%2Fhbr.org%2F2023%2F12%2Fthe-hard-questions-to-ask-when-planning-your-strategy
.hbr.org/ Name: s_ips
Value: 1200
hbr.org/ Name: sailthru_content
Value: 545c1d40e965958f0548fc02640fc878
hbr.org/ Name: sailthru_visitor
Value: 88fe7ccf-f0f2-4c5a-8fab-445439a25f65
.hbr.org/ Name: __podscribe_harvardbusinessreview_referrer
Value: _
.hbr.org/ Name: __podscribe_harvardbusinessreview_landing_url
Value: https://hbr.org/2023/12/the-hard-questions-to-ask-when-planning-your-strategy
.hbr.org/ Name: __podscribe_did
Value: pscrb_954e0c47-78ed-413d-8ee6-bb2f10457a6a
.hbr.org/ Name: _ga
Value: GA1.1.1627799614.1721639680
.hbr.org/ Name: _ga_J405XEHEZE
Value: GS1.1.1721639679.1.0.1721639679.60.0.0
.hbr.org/ Name: _li_dcdm_c
Value: .hbr.org
.hbr.org/ Name: _lc2_fpi
Value: fa99a107bf9d--01j3cvhdpamt3r5456z55d4zzk
.hbr.org/ Name: _lc2_fpi_meta
Value: {%22w%22:1721639679690}
.hbr.org/ Name: __tbc
Value: %7Bkpex%7DV-IUcRw8A5XXAEWZ1Wv9K67tkPLv_eiqXFrRL_JyLTsO_nrXV3lFHbhngFie68lw
.hbr.org/ Name: __pat
Value: -14400000
.hbr.org/ Name: __pvi
Value: eyJpZCI6InYtbHl3cnQ5bHFsdTVzNXN4cyIsImRvbWFpbiI6Ii5oYnIub3JnIiwidGltZSI6MTcyMTYzOTY3OTcxM30%3D
.hbr.org/ Name: xbc
Value: %7Bkpex%7DMdMrCe3lxC1faTTtB5Wn535EY-5phyzjPaP2T7HFlBXDQdzC6RBPouHfT_BjtyUMLXPJFpzbJjWMmIHIUKwO3XBag0ThhEzPmYZR4l0teLI
.hbr.org/ Name: _pcus
Value: eyJ1c2VyU2VnbWVudHMiOnsiQ09NUE9TRVIxWCI6eyJzZWdtZW50cyI6WyJMVGM6Y2I0ZDBkM2YwNDA3YWEwMjhmNjQwYWU5MjQwY2ViZDE5ZjM1MzQxNDpub19zY29yZSIsIkxUcmV0dXJuOmZlMWU5MzlmNzFhZmI4MTZmYTc1OTgxYzY4YWIyMTYxY2Q3MzM1NDU6bm9fc2NvcmUiLCJMVHM6MDI5ODQ4NTE5YTk3OGZmZGNlM2IwNjcyMjdmNzUzZThjOTA3ODlmYzpub19zY29yZSJdfX19
hbr.org/ Name: __pdst
Value: fcf289910daa49508cc4581f5be80cc8
.hbr.org/ Name: s_cc
Value: true
hbr.org/ Name: sa-user-id
Value: s%253A0-d1109c2f-59e9-5b7c-61fc-9a5eb1c2dc02.MCYyDugaqtYVOmMzPBH69YHZJ9YcFGmCJdMQbpmsLao
hbr.org/ Name: sa-user-id-v2
Value: s%253A0RCcL1npW3xh_JpescLcAi2NmEs.%252BEa0BZPOdw7tAGki532ZJWFjHrTeLKHFmbM9NccovzI
hbr.org/ Name: sa-user-id-v3
Value: s%253AAQAKIPEkS1ApquhhnI4Kv0xO6haxza_IBHBewIsjPnegBRouENYBGAQg_sX4tAYwAToErI9ciEIEHOu0sQ.%252BhMIviMcQ%252BTuiLawJ7fZeGEjwr3fWAOPtUU%252BUvoBEWA
.linkedin.com/ Name: bcookie
Value: "v=2&e021a278-5763-4252-8952-01bba1f66308"
.linkedin.com/ Name: li_gc
Value: MTswOzE3MjE2Mzk2Nzk7MjswMjF58qW3arAP/X28XC3sJ4qZKnqHV5UhlOil89+dXeDCSQ==
.linkedin.com/ Name: lidc
Value: "b=VGST01:s=V:r=V:a=V:p=V:g=3306:u=1:x=1:i=1721639679:t=1721726079:v=2:sig=AQFxbjkgvkg1tsXZpuzIe4KEq-BRA2Om"
.hbr.org/ Name: _gcl_au
Value: 1.1.1903682232.1721639680
.tinypass.com/ Name: LANG
Value: en_US
.tinypass.com/ Name: LANG_CHANGED
Value: en_US
.piano.io/ Name: __cf_bm
Value: rtNS1T4FxZrRYZpUhYc5JN4e1kvgsYvPqUKBDI9gfhA-1721639680-1.0.1.1-iLNj4QjEvaCN3CUbJoyzJIeFoCck_maBGE3a6hCerWTmRCCSjaE2r5cY88G.aPy03z_mUV7N1oXFs611SZcnTg
.hbr.org/ Name: _fbp
Value: fb.1.1721639680099.201081722861041979
.hbr.org/ Name: _tt_enable_cookie
Value: 1
.hbr.org/ Name: _ttp
Value: XuwZq1lTl-7gPryQ3VXNi4x7cwu
hbr.org/ Name: __adblocker
Value: false
.hbr.org/ Name: cX_P
Value: lywrt9le8hagvksd
www.clarity.ms/ Name: CLID
Value: c06f5351bb154ae4b154760ded281761.20240722.20250722
.hbr.org/ Name: s_nr90
Value: 1721639680550-New
hbr.org/ Name: QSI_HistorySession
Value:
.liadm.com/ Name: lidid
Value: b32f5f15-e192-4881-86d5-a1fe2047c96c
.cxense.com/ Name: gckp
Value: hfd746gormag1uroloz0wwjni
.podscribe.com/ Name: _podscribe_harvardbusinessreview_landing_url
Value: https%3A%2F%2Fhbr.org%2F2023%2F12%2Fthe-hard-questions-to-ask-when-planning-your-strategy
.podscribe.com/ Name: _podscribe_harvardbusinessreview_referrer
Value: _
.podscribe.com/ Name: _podscribe_did
Value: pscrb_954e0c47-78ed-413d-8ee6-bb2f10457a6a
.hbr.org/ Name: cX_G
Value: cx%3A283yknuoo6chkvojiagylen5t%3A2c25mcy19or8b
.hbr.org/ Name: s_tp
Value: 8461
.hbr.org/ Name: s_ppv
Value: Article%253A%2520The%2520Hard%2520Questions%2520to%2520Ask%2520When%2520Planning%2520Your%2520Strategy%2C14%2C14%2C1200%2C1%2C7
.hbr.org/ Name: s_ptc
Value: 0.00%5E%5E0.02%5E%5E0.00%5E%5E0.02%5E%5E0.66%5E%5E0.01%5E%5E3.36%5E%5E0.01%5E%5E4.08
.hbr.org/ Name: analytics_TopicAffinity
Value: Strategy||||
.bing.com/ Name: MUID
Value: 2171C8DDECD862B2075CDC19EDA06306
.c.bing.com/ Name: MR
Value: 0
.c.bing.com/ Name: SRM_B
Value: 2171C8DDECD862B2075CDC19EDA06306
.c.clarity.ms/ Name: SM
Value: C
.clarity.ms/ Name: MUID
Value: 2171C8DDECD862B2075CDC19EDA06306
.c.clarity.ms/ Name: MR
Value: 0
.c.clarity.ms/ Name: ANONCHK
Value: 0
.hbr.org/ Name: _li_ss
Value: CjUKBQgKELoYCgYI3QEQuhgKBQgMEMQYCgYIogEQuhgKBQgLELoYCgYIiwEQuhgKBgjSARC6GA
.hbr.org/ Name: _li_ss_meta
Value: {%22w%22:1721639681522%2C%22e%22:1724231681522}
.turn.com/ Name: uid
Value: 8340829534872774935
.rezync.com/ Name: zync-uuid
Value: 7d22ea0b-910a-443c-93f8-8d73670b9512:1721639681.6374767
.addthis.com/ Name: na_id
Value: 2024072209144164300103334809
.addthis.com/ Name: na_tc
Value: Y
.addthis.com/ Name: uid
Value: 669e2301e2ba5b0c
.addthis.com/ Name: ouid
Value: 669e23010001f826b7875d626a6377f8b527ba51ef46f0081a60
.rfihub.com/ Name: ruds
Value: H4sIAAAAAAAA_-MSNjU0MTCwMLE0NrQwNTYyNjY3MxXiM9TNDzdwyc73Ny8OrvQEAC5GsX0lAAAA
.rfihub.com/ Name: eud
Value: H4sIAAAAAAAA_13Iuw2AMAwFwAmoMoeRP4mfzTYJgYEoKZmUEony7irAVD06D0rhTrXaTmlnUEyYg0c20U2g4pYesrqhwnGX5cto-vz8AgAdCp5aAAAA
.rfihub.com/ Name: euds
Value: H4sIAAAAAAAA_wXByRGAQAgEwI_pYAGDDJjNHhqIkdv9HeR2f4ZOadMhEVjSeEtqE0mdfZnfRrdEZ9mZYDD5A1TayzI6AAAA
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Value: H4sIAAAAAAAA_-MSNjU0MTCwMLE0NrQwNTYyNjY3MxXiM9TNDzdwyc73Ny8OrvQEAC5GsX0lAAAA
.dlx.addthis.com/ Name: na_sc_x
Value: 1
live.rezync.com/ Name: sd-session-id
Value: .eJwNylEOgyAMANC79FsWSqEFLmNQuoRsukX0Z8a7z8-XvBPGr25LWXXdIe_boQPM73arQz6ht9-iL8gQ0FsbfSKMgRyRcIBrgK69t886tnofqc5psZNJaIvxnmaT6BlNrEIsdkoBXUZxyJQ44oNJvLDA9QegXiUU.Zp4jAQ.5OclW7IrRTk5KLf64A6l518O9xo

10 Console Messages

Source Level URL
Text
security warning
Message:
Error with Permissions-Policy header: Unrecognized feature: 'ambient-light-sensor'.
security warning
Message:
Error with Permissions-Policy header: Unrecognized feature: 'battery'.
security warning
Message:
Error with Permissions-Policy header: Unrecognized feature: 'document-domain'.
security warning
Message:
Error with Permissions-Policy header: Unrecognized feature: 'execution-while-not-rendered'.
security warning
Message:
Error with Permissions-Policy header: Unrecognized feature: 'execution-while-out-of-viewport'.
security warning
Message:
Error with Permissions-Policy header: Unrecognized feature: 'navigation-override'.
security warning
Message:
Error with Permissions-Policy header: Unrecognized feature: 'web-share'.
javascript warning URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js(Line 4)
Message:
A parser-blocking, cross site (i.e. different eTLD+1) script, https://www.googletagmanager.com/gtag/js?id=G-63X0JHKCSH, is invoked via document.write. The network request for this script MAY be blocked by the browser in this or a future page load due to poor network connectivity. If blocked in this page load, it will be confirmed in a subsequent console message. See https://www.chromestatus.com/feature/5718547946799104 for more details.
javascript warning URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js(Line 4)
Message:
A parser-blocking, cross site (i.e. different eTLD+1) script, https://www.googletagmanager.com/gtag/js?id=G-63X0JHKCSH, is invoked via document.write. The network request for this script MAY be blocked by the browser in this or a future page load due to poor network connectivity. If blocked in this page load, it will be confirmed in a subsequent console message. See https://www.chromestatus.com/feature/5718547946799104 for more details.
javascript warning URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js(Line 4)
Message:
A parser-blocking, cross site (i.e. different eTLD+1) script, https://ak.sail-horizon.com/spm/spm.v1.min.js, is invoked via document.write. The network request for this script MAY be blocked by the browser in this or a future page load due to poor network connectivity. If blocked in this page load, it will be confirmed in a subsequent console message. See https://www.chromestatus.com/feature/5718547946799104 for more details.

Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header Value
Content-Security-Policy frame-ancestors 'self'
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff
X-Frame-Options SAMEORIGIN
X-Xss-Protection 1; mode=block

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

8604778.fls.doubleclick.net
ak.sail-horizon.com
analytics.tiktok.com
api.sail-personalize.com
api.sail-track.com
assets.adobedtm.com
b-code.liadm.com
bam.nr-data.net
bat.bing.com
buy.tinypass.com
c.bing.com
c.clarity.ms
c2.piano.io
cdn.cxense.com
cdn.pdst.fm
cdn.tinypass.com
cm.everesttech.net
connect.facebook.net
d34r8q7sht0t9k.cloudfront.net
dpm.demdex.net
embed-player.newsoveraudio.com
fonts.googleapis.com
fonts.gstatic.com
fundingchoicesmessages.google.com
geoip-js.com
harvardbusinessrevie.tt.omtrdc.net
hbr.demdex.net
hbr.org
hbr.sc.omtrdc.net
i.liadm.com
id.cxense.com
ipv4.podscribe.com
js-agent.newrelic.com
ping.chartbeat.net
pixels.spotify.com
platform.twitter.com
px.ads.linkedin.com
px4.ads.linkedin.com
region1.analytics.google.com
rp.liadm.com
rp4.liadm.com
sb.scorecardresearch.com
securepubads.g.doubleclick.net
siteintercept.qualtrics.com
sli.hbr.org
smetrics.hbr.org
snap.licdn.com
static.chartbeat.com
stats.g.doubleclick.net
tags.srv.stackadapt.com
verifi.podscribe.com
www.clarity.ms
www.facebook.com
www.google-analytics.com
www.google.de
www.googletagmanager.com
www.gstatic.com
www.npttech.com
www.recaptcha.net
z.clarity.ms
zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com
8604778.fls.doubleclick.net
104.17.208.240
104.17.209.240
108.138.26.122
13.107.42.14
13.74.129.1
162.247.243.29
167.235.124.61
18.244.18.38
18.66.112.103
2.18.64.26
20.10.16.51
2001:4860:4802:32::36
23.38.98.77
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