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Skip to main content Home Library Language If you are having trouble accessing these lessons or have any questions/feedback about this tool, please contact support@blueoceanbrain.com. Do not respond to this email. HELLO, MY NAME IS... HELLO, MY NAME IS... Print Imagine this: A white manager is looking through applications for a position they need to fill. The manager sets a few aside for a lack of qualifications, adds a couple to a maybe pile, then pulls out the two applications they like best. Both applicants are skilled and experienced; the only difference between the two are their names. One, the manager easily recognizes. The other, they don't know how to pronounce. Who do you think the manager calls for an interview? Studies have found that job candidates with “white-sounding names” were 50% more likely to be called in for an interview than those with “non-white sounding” names. This is the name bias in action. The Importance of a Name Our names are uniquely important to each of us. Names are the first thing we learn about new people. They often hold the weight of family history or religious or ethnic significance. Often, learning how to say “My name is XYZ…” is one of the first phrases we master in a different language. Because of this importance, recognizing and dismantling the name bias is essential for building diverse and inclusive workplaces. As Julia Bernard-Thompson, business consultant and Trinidadian immigrant says, “If we can’t address and acknowledge people’s humanism on such a basic level, then what hope do we have?” The name bias is so pervasive that the Centre for Social Investigation found that despite having identical cover letters and CVs, ethnic minorities needed to send out 60% more applications to receive the same number of callbacks as the majority group. Like implicit and affinity biases, the name bias is something we do without necessarily recognizing it. But thankfully, as with other unconscious biases, awareness and effort can help us take the name bias apart. As Bernard-Thompson says, “Like anything, if you admit that it is a problem, and you show willingness to address the problem, then people are usually willing to help you address the problems and that’s how it gets solved.” The Other Side: It’s important to remember that “Anglo” sounding names are only the norm for a fraction of the world’s populace. Antonina Mamzenko, whose name is Russian and Ukrainian, discovered that despite having trouble finding a job after graduation, choosing not to change her name worked to her benefit. She says, “It allowed me to build a strong personal brand and attract a very open-minded and international client base.” FEATURE TOPIC HELLO, MY NAME IS... Imagine this: A white manager is looking through applications ... read more Current VIDEO: REINFORCING ASSUMPTIONS Unconscious biases can be insidious, in large part because we don’t ... read more VIDEO: GETTING THE PRONUNCIATION RIGHT While the consequences of the name bias can be large, thankfully the fix ... read more 1 2 3 × ×