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Submitted URL: https://go.simondata.com/e3t/Ctc/2M+113/d12s7504/VWqt_c34qmjjW5pchww6TlfzTW50jS-p50q6sxN5DTzlN3q3phV1-WJV7CgDG0W5Zs94y2hv...
Effective URL: https://app.snowflake.com/marketplace/listing/GZSOZUVVI/simon-data-identityqa?utm_campaign=23-Snowflake%20Summit&utm_mediu...
Submission: On June 30 via api from US — Scanned from DE
Effective URL: https://app.snowflake.com/marketplace/listing/GZSOZUVVI/simon-data-identityqa?utm_campaign=23-Snowflake%20Summit&utm_mediu...
Submission: On June 30 via api from US — Scanned from DE
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Skip to main content Submit Browse Data Products Providers Sign In Start for Free IDENTITYQAPREVIEW Simon Data Version v1.0.4 released 2 days ago Your company’s identity is the foundation of your customer experience. But how do you know if the assumptions you’ve made about your company’s identity model are correct? That’s where IdentityQA comes in. Our IdentityQA app is designed to help you validate assumptions about your company’s identity model and ensure that the data behind the model is accurate and able to support your marketing strategies. By using this application, you can gain valuable insights to enable data-driven decisions to strengthen your existing identity model. What to Expect: 1. Privacy-First Identity Model Analysis Our application runs your current identity model against your own data to validate whether or not your identity assumptions are correct, without the data ever leaving your Snowflake instance! By granting IdentityQA access to a single Snowflake table and following a few simple steps to configure your identity model inputs, our application code will take those inputs, run them against the source table, and output relevant statistics that will help you determine whether or not your identity model assumptions are correct. 2. Data Quality Validations In addition to validating whether or not overarching identity assumptions are correct (e.g. is my customer_id actually unique?), IdentityQA will point to invalid email addresses (e.g. test@test.com, bobjonesgmail.com) & phone numbers (e.g. 555-555-5555, 123-456-7890) that could potentially lead to bad profile merges or inefficient use of marketing dollars. Why include email addresses that don’t have an “@” in your audiences if they can’t ever receive your message? 3. Data Visualization & Reporting While symptoms of underlying identity issues are often felt downstream, it can be difficult & overwhelming to start researching or diagnosing the root cause. Our IdentityQA application provides intuitive data visualization & comprehensive reports that enable you to understand the key findings quickly and easily. You will be able to easily identify areas of improvement and track the progress of your identity model over time. 4. Actionable Recommendations Based on the analysis and validations, our application generates actionable recommendations tailored to your company’s unique identity model. These recommendations will guide you in making informed decisions to optimize your brand’s identity and strengthen your marketing communications by enabling your marketing team to use complete, personalized, and contextual data. We are excited to embark on this journey of validating your company’s identity model assumptions with you. Let IdentityQA be your trusted companion in refining your brand’s identity and driving successful marketing campaigns. Get ready to unlock new levels of brand resonance & customer engagement! Show More BUSINESS NEEDS DATA QUALITY AND CLEANSING Is your primary customer identifier truly unique or do you have a lot of duplicate, messy identity records? IdentityQA will help you find inaccuracies in your identity model based on your own Snowflake data. Do you have invalid email addresses and phone numbers in your identity table? IdentityQA wi... More IDENTITY RESOLUTION Your business is only as effective as your customer identity. Yet, over 85% of companies have errors in their identity table, leading to mismatched marketing campaigns and inaccurate business analysis. Without an easy way for data teams to check the accuracy of their identity table, it remains a b... More QUANTITATIVE ANALYSIS The output of IdentityQA is a comprehensive report on the quality of your identity model. Based on your customer identifiers and a set of identity model assertions that you configure, IdentityQA will analyze your data against those assertions and either prove or disprove them. After using Identit... More SECURITY Consumer data is kept private and secure. After the app is installed, it is recommended by the provider to grant the following privileges as needed. Account level privileges Privileges to objects Diagnostics USAGE EXAMPLES GRANT USAGE Before the app can run, it needs to be given access to the correct database, schema, and table. 9 1 2 3 GRANT USAGE ON DATABASE YOUR_DB_NAME to APPLICATION SIMONIDQA; GRANT USAGE ON SCHEMA YOUR_SCHEMA_NAME to APPLICATION SIMONIDQA; GRANT SELECT ON TABLE YOUR_TABLE_NAME TO APPLICATION SIMONIDQA; Show more SET INPUT TABLE Configure your IdentityQA input table by defining your identifiers and their properties. Assume you have an identity table called MY_TABLE with the columns: email, phone, and user_id. 9 1 2 3 4 5 6 CALL SIMONIDQA.APP.SET_INPUT_TABLE( 'MY_TABLE', [['email', 'email', false], ['phone', 'phone_number', false], ['user_id', 'custom_id', true] -- is stable flag set to true ]); Show more SET CONSTRAINTS Validate your identity assumptions by defining a set of constraints. These constraints outline the relationships between two identifiers (i.e. 1:1 or 1:many), identifier uniqueness test, and identifier-specific limits (e.g. email can be shared across a maximum of 3 profiles). 9 1 2 3 4 5 6 7 8 -- One-to-One relationship check CALL SIMONIDQA.APP.SET_RELATIONSHIP_CONSTRAINT(`one-to-one`, 'email', 'custom_id'); -- Uniqueness check CALL SIMONIDQA.APP.SET_UNIQUE_CONSTRAINT('custom_id') -- Max shared identifier count check CALL SIMONIDQA.APP.SET_SHARED_IDENTIFIER_LIMIT('email', 3); Show more GENERATE REPORT 9 1 2 3 CALL SIMONIDQA.APP.generate_report(); -- Report results available in the app, which you can get to by clicking the installed app in the APPS Snowsight page Show more RELATED ZOOMINFO DATA-AS-A-SERVICE Zoominfo Industry-leading company and business contact data for B2B intelligence By Request CALENDARS FOR FINANCE AND ANALYTICS Mondo Analytics MetaData for data professionals Free WEB & MOBILE BEHAVIORAL DATA Heap Heap automatically captures every user action without manual event tagging. By Request US OPEN CENSUS DATA & NEIGHBORHOOD INSIGHTS - FREE DATASET SafeGraph Neighborhood insights for every Census Block Group. Free FIRST PARTY DATA ACTIVATION The Trade Desk Onboard your first party data for campaign activation By Request COVID-19 EPIDEMIOLOGICAL DATA Starschema Analytics-ready data on COVID-19: cases, vaccinations, healthcare resource availiability and more. Free WORLDWIDE ADDRESS DATA Starschema The free and open global address collection Free GLOBAL WEATHER & CLIMATE DATA FOR BI Weather Source, LLC Daily and hourly past, forecast & climatology weather data for select cities. Free IQVIA DATA-AS-A-SERVICE IQVIA Fit-for-purpose global data at scale. By Request IDENTITY RESOLUTION Experian Marketing Services Experian Identity Resolution uses known consumer data and intelligent resolution to achieve higher match rates By Request ECONOMY DATA ATLAS Knoema 70+ public economy-related datasets from the IMF, World Bank, OECD, BEA, and other authoritative sources. Free FINANCE DATA ATLAS Knoema 100+ public finance-related datasets from SIFMA, FED, IMF, ECB, BIS, OECD, and other authoritative sources. Free REAL ESTATE DATA ATLAS Knoema 50+ public real estate-related datasets from the OECD, Eurostat, SIFMA, Zillow and other sources. Free SAMPLE: EDI FOREIGN EXCHANGE RATES Exchange Data International Save time by integrating Foreign Exchange Rates into your in-house system. Contains rates for 2017 only Free STRIPE DATA PIPELINE Stripe Sync your Stripe account with Snowflake Data Cloud By Request Free Unlimited Access GetUnlock New Insights Live and Ready-to-Query No ETL needed. Learn more Identity Data Quality and Cleansing Identity Resolution Quantitative Analysis HELP Contact Simon Data Documentation Support CLOUD REGION AVAILABILITY AWS US West (Oregon) Canada (Central) US East (N. Virginia) US East (N. Virginia) 34 More LEGAL TERMS Custom ABOUT SIMON DATA Simon Data empowers marketing teams with the only Customer Data Platform (CDP) purpose-built to increase campaign performance through faster, more precise segmentation and personalization. The first CDP built on Snowflake, the Simon Data Platform enables brands to break free from outdated architecture that makes data hard to access and deploy. That's why Tripadvisor, Equinox, JetBlue, ASOS, Venmo and many others count on Simon Data to connect with consumers. Low code, the Simon Data Platform is designed for use by marketers – turning them into data scientists. Simon Data is a 2022 Built-In Best Places to Work, Great Places to Work Certified, and is an 8-time G2 Leader in the CDP space. Show More Report Listing Be the first to know about new data products and providers added to Snowflake Marketplace. 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