www.heywelcome.com
Open in
urlscan Pro
34.251.201.224
Public Scan
Submitted URL: https://sales.heywelcome.com/t/104252/c/ab78bf82-ad9a-4d9e-93e8-23af2efdb0fc/NB2HI4DTHIXS653XO4XGQZLZO5SWYY3PNVSS4Y3PNUXWE3DP...
Effective URL: https://www.heywelcome.com/blog/the-ultimate-guide-to-employee-equity-compensation
Submission: On July 25 via manual from US — Scanned from DE
Effective URL: https://www.heywelcome.com/blog/the-ultimate-guide-to-employee-equity-compensation
Submission: On July 25 via manual from US — Scanned from DE
Form analysis
2 forms found in the DOM<form id="mktoForm_1038" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 195px;">
<style type="text/css">
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton {
color: #fff;
border: 1px solid #75ae4c;
padding: 0.4em 1em;
font-size: 1em;
background-color: #99c47c;
background-image: -webkit-gradient(linear, left top, left bottom, from(#99c47c), to(#75ae4c));
background-image: -webkit-linear-gradient(top, #99c47c, #75ae4c);
background-image: -moz-linear-gradient(top, #99c47c, #75ae4c);
background-image: linear-gradient(to bottom, #99c47c, #75ae4c);
}
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover {
border: 1px solid #447f19;
}
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus {
outline: none;
border: 1px solid #447f19;
}
.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active {
background-color: #75ae4c;
background-image: -webkit-gradient(linear, left top, left bottom, from(#75ae4c), to(#99c47c));
background-image: -webkit-linear-gradient(top, #75ae4c, #99c47c);
background-image: -moz-linear-gradient(top, #75ae4c, #99c47c);
background-image: linear-gradient(to bottom, #75ae4c, #99c47c);
}
</style>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>Work Email:
</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" placeholder="Work Email" maxlength="255" title="Work Email" aria-labelledby="LblEmail InstructEmail" type="email"
class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction">Work Email</span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoButtonRow"><span class="mktoButtonWrap mktoSimple" style="margin-left: 120px;"><button type="submit" class="mktoButton">Subscribe</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
value="1038"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="857-SMM-483">
</form>
<form novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;">
</form>
Text Content
Products Digital Offers Elevate your hiring brand, make equitable and competitive offers, explain total compensation, and improve acceptance rates with our digital offer experience. Total Rewards Boost ongoing retention by helping employees visualize their total compensation, understand career paths, equity, and your comp philosophy. Compensation Data NEW Create compensation scenarios for candidates and employees that are benchmarked against your current team and our real-time compensation data Pricing Customers Mercury Learn how Mercury uses our Digital Offer and Total Rewards Experiences to close more candidates and retain top employees in an increasingly competitive market for talent. Loop Learn how Loop uses our Digital Offer Experience to help candidates clearly understand their total compensation, including the value of their cash, equity, benefits, and perks. Gatsby Learn how Gatsby uses our Total Rewards Experience to give employees access to a personalized overview of their cash, equity, and benefits and perks. Company About Careers Contact us Resources Blog Security Log inSign up for free THE ULTIMATE GUIDE TO EMPLOYEE EQUITY COMPENSATION August 23, 2021 Communicating Total Rewards If you have wanted to work in a startup before, especially a tech startup, then chances are you have heard of the word equity compensation thrown about. It is the strategy that many businesses use to compensate employees and have them participate in the growth and upside of the business. If you have been approached by a business that is offering equity compensation as part of their pay, you might be confused about the whole thing. Here is what you need to know about it and whether it will work for you. WHAT IS EQUITY COMPENSATION? In simple terms, equity compensation is when a company offers to compensate you in non-cash form. Most companies offer you a chance to buy shares of their business and the rules for this will vary based on the business you are working for. Many companies used this mode of compensation, but it is commonly used to compensate, retain, and align incentives with employees. GENERAL WHAT IS A STOCK OPTION? Companies may offer you stock as part of your compensation package. Depending on the type of stock option you receive, there are differences around when or how you have to pay taxes and whether you have to purchase the shares. A stock option is the right to buy a set number of shares at a fixed price, also known as the strike price. This price is typically the market value of the shares when you receive your option grant and is determined by what is called a 409A valuation. If the value of the shares increase over time you can make money on the difference between your strike price and the eventual sale price. Note that you’re not required to exercise your options, hence the name options. HOW IS EQUITY GRANTED? A company’s board of directors or board committee will typically approve and grant equity to employees subject to the terms and conditions of the company’s stock option agreement or equity incentive plan. When you are granted equity, you’ll often expect to receive details on: * The type of stock * The number of shares * Your strike price (if applicable) * The price per share (if applicable) * Your vesting schedule and conditions WHAT TYPES OF OPTIONS ARE THERE? The most common types of options that are granted to employees are ISOs (Incentive Stock Options) and NSOs (Non Qualified Stock Options). WHAT IS AN INCENTIVE STOCK OPTION (ISO)? ISO stands for Incentive Stock Options (ISOs). ISOs give an employee the right to buy company shares with the added allure of a tax break on the profit. The profit on incentive stock options is taxed at the capital gains rate, not the higher rate for ordinary income. Unlike other types of stock options, you usually don’t have to pay taxes when you buy ISOs. WHAT IS A NONQUALIFIED STOCK OPTION (NSO)? NSO stands for Non Qualified Stock Options (NSOs). NSOs give employees the right, within a designated time frame, to buy a set number of shares of their company’s shares at a preset price. With NSOs, you pay taxes both when you exercise the option (purchase the shares) and sell the shares, and are taxed as ordinary income. DO COMPANIES OFFER DIFFERENT TYPES OF SHARES? Yes, sometimes companies offer restricted stock (or shares) instead of stock options, often in the form of Restricted Stock Units (RSUs) or Restricted Stock Awards (RSAs). WHAT IS A RESTRICTED STOCK UNIT (RSU)? RSU stands for Restricted Stock Units (RSUs). An RSU is a promise from your employer to give you shares of the company’s stock (or the cash equivalent) on a future date if certain restrictions are met. RSUs have no tangible value until the vesting is complete, and are assigned a fair market value when they vest. Unlike with stock options, with RSUs you don’t have to pay anything to get the stock. Upon vesting, they are considered income, and a portion of the shares are withheld to pay taxes. You then receive the remaining shares and can sell them at your own discretion. WHAT IS AN RESTRICTED STOCK AWARD (RSA)? RSU stands for Restricted Stock Units (RSUs). An RSA is a grant that permits you the right to purchase shares at the fair market value, a discount, or at no cost. RSAs are given to the employee on the day they are granted. They do not have to be earned via a vesting schedule like RSUs do. However, they may still have to purchase them, depending on the nature of the offer. RSAs are more common with early employees at a startup before the first round of equity financing. VESTING WHAT IS VESTING? When you vest, you earn the right to buy your shares over a specified period of time, which is often tied to your continued service at the company. You typically have to reach what is called a cliff date before you can exercise your options, which is typically 1 year from the date the option is granted. Generally, you can only exercise your vested options. If you leave your company, your unvested options will go back into the company’s option pool. Depending on the term of your company’s option plan, you may have the ability to exercise your options early. Early exercise can have certain tax implications depending on your individual situation. Note that in addition to time based vesting, RSUs may also be subject to additional vesting conditions based on your individual performance, company performance, or a market condition (such as a sale or IPO). WHAT IS A CLIFF? A cliff is the date at which the first portion of your option grant vests. After the cliff, you typically vest the remaining options each month or quarter, though that can vary depending on the company or structure of the option grant or shares. WHAT IS A VESTING SCHEDULE? A vesting schedule shows you when you’ll earn your options or shares. It defines the length of your cliff and how your shares continue to vest once the cliff has been reached. Cliffs are typically 1 year and stock options will typically vest over 4 year periods, often monthly or quarterly. Note that for RSUs, vesting may be tied to length of service or a milestone that the company must hit. However, you don’t need to purchase the RSUs–you just need to wait for them to vest. WHAT IS A GRANT DATE? The date your equity is granted by the board, which may be before or after the vesting start date, and is often the same as your start date at a company. WHAT IS A VESTING START DATE? Your vesting start date is the date at which the vesting period begins for an option grant, and is typically the same as the grant date. WHAT ARE VESTED SHARES? The total number of shares that have vested and that can be exercised at a given point in time based on your vesting progress to date. WHAT ARE UNVESTED SHARES? The total number of shares that remain unvested if you have either not hit your cliff, or that are still vesting subject to your vesting schedule after your cliff date. VALUATION AND PRICE WHAT IS A STRIKE PRICE? A strike price is the price at which you can purchase your shares, and is typically based on the fair market value of the stock at the time of your grant. HOW IS A STRIKE PRICE DETERMINED? A strike price is determined by what is called a 409A valuation, which is an independent appraisal of the fair market value of a company’s stock. WHAT IS THE COST TO EXERCISE? The cost to exercise represents what it would cost you to exercise your option and purchase the shares. It is calculated by taking the number of shares and multiplying that by the strike price that is set for the option grant. WHAT IS A PRICE PER SHARE? The price per share is what investors paid for one company share during the latest investment round, and is calculated by taking the current estimated valuation and dividing it by the total number of shares outstanding. WHAT IS THE ESTIMATED NET VALUE? The estimated net value of your equity includes your vested and unvested shares, and is based on the net value per share, which is the difference between the estimated price per share and strike price of your options. Note that for RSUs and RSAs, the estimated net value of your equity includes your vested and unvested shares, and is based on the estimated price per share (since RSUs and RSAs do not have a strike price). WHAT IS DILUTION? Dilution occurs when a company issues new shares that result in a decrease in existing stockholders' ownership percentage of that company, which typically happens when a company raises additional rounds of funding or when stock options are exercised. However, if a company uses the funding for growth, you may have a smaller percentage in a more valuable company resulting in a potential increase in the value of your equity. This post and information is not to be construed as legal, financial, or tax advice, and is not representative of the specific terms of any offer, employment, compensation, option grant, or any equity incentive plan. This is for informational purposes only and is not intended as a recommendation, offer or solicitation for the purchase or sale of any security. Welcome or does not assume any liability for reliance on the information provided herein. We strongly encourage you to consult a tax advisor or lawyer before making any employment, equity, or compensation decisions. Nothing herein is intended to create an offer or binding agreement of any nature. Option grants are subject to all required approvals. There is always a possibility that the tax laws affecting equity and stock option tax treatment will change, and the information explained in this guide is subject to change at our discretion. Written by Rick Pereira Equity Compensation RELATED ARTICLES Structuring Your Compensation July 21, 2022 HR AND TECH LEADERS SHARE THEIR TIPS FOR ADAPTING YOUR COMP PHILOSOPHY TO TODAY'S REMOTE WORLD Structuring Your Compensation July 14, 2022 MAKE ROOM, MILLENNIALS: 5 TIPS FOR HIRING AND RETAINING TODAY'S GEN Z EMPLOYEES Communicating Total Rewards July 7, 2022 RETENTION 101: WHAT IT TAKES TO WIN THE WAR ON TALENT SUBSCRIBE TO OUR NEWSLETTER Drop your email below and get notified when we post new content * Work Email: Work Email Subscribe PRODUCT * Log In * Digital Offers * Total Rewards * Compensation Data * Pricing * Status CUSTOMERS * Unqork * Loop * Gatsby COMPANY * About * Careers * Contact Us * Security * FAQ SOCIAL * Blog * Linkedin * Twitter * Crunchbase LEGAL * Terms * Privacy * MSA Copyright 2022, Welcome. All rights reserved. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies PRIVACY PREFERENCE CENTER When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information Allow All MANAGE CONSENT PREFERENCES PERFORMANCE COOKIES Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. TARGETING COOKIES Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. FUNCTIONAL COOKIES Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. Back Button PERFORMANCE COOKIES Search Icon Filter Icon Clear checkbox label label Apply Cancel Consent Leg.Interest checkbox label label checkbox label label checkbox label label Reject All Confirm My Choices