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* SWAU Membership * Contact Us * Cart * Services * Our Methodology * Tailored Coaching Programs * Open Programs * Open Programs Overview * Content * Connecting Stories to Storylines * Leading Executive Conversations * Style * Strengthening Personal Brand & Impressions * Mastering Executive Presence * Content & Style Combined * Bringing Content & Style Together * Situational * The Virtual Communicator * The Master Storyteller * Stewarding Your Career * Manager to Leader * Delivering Effective Feedback * Handling the Q&A * Individual Coaching * Consulting * Event Speakers * Focus Areas * Communication Coaching * Corporate Strategy * Customer Success & Experience * Data & Analytics * Finance Teams * Information Security & Technology * Marketing Specialists * Operations * Product * Sales Teams * Supply Chain * Talent Development * Career Map * Career Development Map * Peak Career * Mid-Career * Early Career * About SW&A * Our Team * Our History * SW&A Advantage * SWAU & Insights * SW&A University * Articles * What’s Your Story Podcast * SW&A Store * Books by Sally Williamson * SW&A Video Programs * SWAU Membership * SWAU Membership * Contact Us HANDLING THE Q&A If confidence and clarity got you in a high-stakes meeting, it’s the ability to manage questions well that gets you back to the next one. Go SWAU, ONGOING COACHING We introduce great skills. But if you want to master them, you have to practice. And now you can do it through our online coaching community. Go TAILORED TRAINING FOR YOUR TEAM Make the training work for your group, rather than making your group work to align the training. Get started with a Tailored Program for your team. Go HANDLING THE Q&A If confidence and clarity got you in a high-stakes meeting, it’s the ability to manage questions well that gets you back to the next one. Go SWAU, ONGOING COACHING We introduce great skills. But if you want to master them, you have to practice. And now you can do it through our online coaching community. Go TAILORED TRAINING FOR YOUR TEAM Make the training work for your group, rather than making your group work to align the training. Get started with a Tailored Program for your team. Go HANDLING THE Q&A If confidence and clarity got you in a high-stakes meeting, it’s the ability to manage questions well that gets you back to the next one. Go * 1 * 2 * 3 WELCOME TO SW&A SW&A is a leading resource for improving the impact of spoken communications. We help business people develop and deliver messages to influence their audiences, and we do this through training programs and coaching that blends personal development with bottom-line results. TAILORED PROGRAMS INDIVIDUAL COACHING CONSULTING UPCOMING PROGRAMS Current Month 202415nov8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202423jul8:30 am4:30 pmYour Brand, Your Style & Your Impact8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202425jul12:00 pm2:00 pmLeading Executive Conversations12:00 pm - 2:00 pm View in my timeBoston, MAEvent Type Speaking Engagement Sign Up 202429jul2:00 pm5:00 pmVirtual EventExpanding the Skills of People Managers - Day 12:00 pm - 5:00 pm View in my timeEvent Type Virtual Tailored Program Sign Up 202430jul2:00 pm5:00 pmVirtual EventExpanding the Skills of People Managers - Day 22:00 pm - 5:00 pm View in my timeEvent Type Virtual Tailored Program Sign Up 202431jul8:30 am4:30 pmLeading Difficult Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202407aug8:30 am4:30 pmLeading Difficult Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202408aug8:30 am4:30 pmLeading Executive Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202409aug8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202413aug2:00 pm5:00 pmVirtual EventHelp Tech Talk Exec - Day 12:00 pm - 5:00 pm View in my timeEvent Type Virtual Tailored Program Sign Up 202414aug8:30 am4:30 pmEmpowering & Influencing Conversations8:30 am - 4:30 pm View in my timeHouston, TXEvent Type Tailored Program More info 202414aug2:00 pm5:00 pmVirtual EventHelp Tech Talk Exec - Day 22:00 pm - 5:00 pm View in my timeEvent Type Virtual Tailored Program Sign Up 202415aug2:00 pm5:00 pmVirtual EventHelp Tech Talk Exec - Day 32:00 pm - 5:00 pm View in my timeEvent Type Virtual Tailored Program Sign Up 202420aug8:30 am4:30 pmLeading Difficult Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202409sep8:30 am4:30 pmLeading Senior-Level Conversations - Day 18:30 am - 4:30 pm View in my timeOmaha, NEEvent Type Tailored Program More info 202410sep8:30 am4:30 pmLeading Senior-Level Conversations - Day 28:30 am - 4:30 pm View in my timeOmaha, NEEvent Type Tailored Program More info 202411sep8:30 am4:30 pmLeading Difficult Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202417sep8:30 am4:30 pmDeveloping & Delivering Compelling Storylines8:30 am - 4:30 pm View in my timeOmaha, NEEvent Type Tailored Program More info 202418sep8:30 am4:30 pmLeading Executive Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202405nov8:30 am4:30 pmConnecting Stories to StorylinesSOLD OUT! 8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202406nov8:30 am4:30 pmStrengthening Personal Brand & Impressions8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202408nov8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202412nov2:00 pm5:00 pmVirtual EventConnecting Stories to Storylines2:00 pm - 5:00 pm View in my timeEvent Type Virtual Open Program Sign Up 202413nov2:00 pm5:00 pmVirtual EventStrengthening Personal Brand & Impressions2:00 pm - 5:00 pm View in my timeEvent Type Virtual Open Program Sign Up 202414nov2:00 pm5:00 pmVirtual EventLeading Executive Conversations2:00 pm - 5:00 pm View in my timeEvent Type Virtual Open Program Sign Up 202415nov8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202423jul8:30 am4:30 pmYour Brand, Your Style & Your Impact8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202425jul12:00 pm2:00 pmLeading Executive Conversations12:00 pm - 2:00 pm View in my timeBoston, MAEvent Type Speaking Engagement Sign Up 202429jul2:00 pm5:00 pmVirtual EventExpanding the Skills of People Managers - Day 12:00 pm - 5:00 pm View in my timeEvent Type Virtual Tailored Program Sign Up 202430jul2:00 pm5:00 pmVirtual EventExpanding the Skills of People Managers - Day 22:00 pm - 5:00 pm View in my timeEvent Type Virtual Tailored Program Sign Up 202431jul8:30 am4:30 pmLeading Difficult Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202407aug8:30 am4:30 pmLeading Difficult Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202408aug8:30 am4:30 pmLeading Executive Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202409aug8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202413aug2:00 pm5:00 pmVirtual EventHelp Tech Talk Exec - Day 12:00 pm - 5:00 pm View in my timeEvent Type Virtual Tailored Program Sign Up 202414aug8:30 am4:30 pmEmpowering & Influencing Conversations8:30 am - 4:30 pm View in my timeHouston, TXEvent Type Tailored Program More info 202414aug2:00 pm5:00 pmVirtual EventHelp Tech Talk Exec - Day 22:00 pm - 5:00 pm View in my timeEvent Type Virtual Tailored Program Sign Up 202415aug2:00 pm5:00 pmVirtual EventHelp Tech Talk Exec - Day 32:00 pm - 5:00 pm View in my timeEvent Type Virtual Tailored Program Sign Up 202420aug8:30 am4:30 pmLeading Difficult Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202409sep8:30 am4:30 pmLeading Senior-Level Conversations - Day 18:30 am - 4:30 pm View in my timeOmaha, NEEvent Type Tailored Program More info 202410sep8:30 am4:30 pmLeading Senior-Level Conversations - Day 28:30 am - 4:30 pm View in my timeOmaha, NEEvent Type Tailored Program More info 202411sep8:30 am4:30 pmLeading Difficult Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202417sep8:30 am4:30 pmDeveloping & Delivering Compelling Storylines8:30 am - 4:30 pm View in my timeOmaha, NEEvent Type Tailored Program More info 202418sep8:30 am4:30 pmLeading Executive Conversations8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type Tailored Program More info 202405nov8:30 am4:30 pmConnecting Stories to StorylinesSOLD OUT! 8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202406nov8:30 am4:30 pmStrengthening Personal Brand & Impressions8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202408nov8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up 202412nov2:00 pm5:00 pmVirtual EventConnecting Stories to Storylines2:00 pm - 5:00 pm View in my timeEvent Type Virtual Open Program Sign Up 202413nov2:00 pm5:00 pmVirtual EventStrengthening Personal Brand & Impressions2:00 pm - 5:00 pm View in my timeEvent Type Virtual Open Program Sign Up 202414nov2:00 pm5:00 pmVirtual EventLeading Executive Conversations2:00 pm - 5:00 pm View in my timeEvent Type Virtual Open Program Sign Up 202415nov8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm View in my timeAtlanta, GAEvent Type SW&A Open Program Sign Up * 1 * 2 * 3 CLIENT TESTIMONIALS LUTRON I think this workshop would be extremely important for anyone who is relatively new to executive communication. I’m very excited for the one-on-one coaching session so I can dive deeper into the topics. Mastering Executive Presence Virtual, August 2021 EQUIFAX I’ve attended a large number of executive education sessions, and this was exceptional. Time will tell how valuable this training is, but I expect it to be at or near the top of the list for the most valuable. Help “Tech” Talk “Exec”, March 2021 LUCIDWORKS Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your sessions were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed – and everyone was impressed. I am grateful we were introduced to you! Leading Executive Conversations, November 2021 IHG Thank you, Francie, for hosting a wonderful workshop. The content was catered to our needs, engaged the group and put us in a better position to lead our teams. It was just what we needed. Off-Site Event, August 2023 EQUIFAX The session helped me a lot in improving the way I approach a meeting or a presentation and changed my perspective on how to communicate my ideas better. The second day was helpful in getting my posture and tone to draw attention from the audience. How to Help “Tech” Talk “Exec”, December 2022 GENUINE PARTS COMPANY This training helps us to break out of our day-to-day and focus on the career and advancements we all strive for but don’t often focus on. Seeing and understanding these small focus areas can help us reach that next career milestone. Executive Presence, November 2022 OPEN PROGRAM Francie was fabulous. She’s clearly very comfortable speaking with everyone in the class on a variety of subjects – even beyond executive presence. She was warm and encouraging but direct with feedback. Mastering Executive Presence, August 2022 RANDSTAD This was fantastic training. Although I have always had confidence when I meet with execs- this training will elevate my conversations It was fantastic to see how different people were from early on until the end of the course. Mastering Executive Presence, August 2022 WELLSTAR Very engaging, loved the interactivity and feeling my skills and confidence build through the exercises. And the 1:1 coaching was a fantastic way to dive deeper into my personal development areas. Leading Executive Conversations, June 2022 PLAYON! SPORTS This was one of the best coaching sessions I have ever had. As someone who is constantly trying to learn and grow, this was, by far, one of the richest experiences. Francie’s comforting and commanding presence is such a huge motivation for continuing to practice these lessons and concepts. Thank you all for the work you put into this. Strengthening Personal Brand & Impressions, February 2022 CONCENTRIX Thoroughly enjoyed the 3 sessions – nice build from practical to application. Wanted more! Overall learned a great deal and I’m excited to start applying – thanks very much to the SW&A team! Leading Executive Conversations Virtual, December 2021 TD BANK LEAD What an amazing session – special thanks to Sally and her team for such a meaningful presentation. I took so much away and look forward to putting these tools into use to tell my own career journey. As I watched Sally present, I also noticed how impactful her presentation style was, especially in this virtual environment. Thanks again! Stewarding Your Career, December 2021 TIKTOK I wanted to thank every single one of you for doing such an amazing job partnering with us. From the awesome response rate to the book giveaways to Francie slaying in presentation execution, it was a fantastic experience for our employees to go through. There was a lot of love and shoutouts about Francie after the program, as well. We appreciate the beginning of this new partnership and very thankful we were brought together. I hope you all enjoyed it as much as we did. The Communication Blueprint, November 2021 INSTRUCTURE Thank you so much for your sessions on Disruption. They were so valuable both from a content standpoint but also from the quality of your delivery. You gave our employees tools, knowledge and experience in such a short window of time that was of great value. Disrupted! How to Reset Your Brand & Your Career, November 2021 LUCIDWORKS Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your sessions were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed – and everyone was impressed. I am grateful we were introduced to you! Leading Executive Conversations, November 2021 LUTRON I think this workshop would be extremely important for anyone who is relatively new to executive communication. I’m very excited for the one-on-one coaching session so I can dive deeper into the topics. Mastering Executive Presence Virtual, August 2021 EQUIFAX I’ve attended a large number of executive education sessions, and this was exceptional. Time will tell how valuable this training is, but I expect it to be at or near the top of the list for the most valuable. Help “Tech” Talk “Exec”, March 2021 LUCIDWORKS Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your sessions were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed – and everyone was impressed. I am grateful we were introduced to you! Leading Executive Conversations, November 2021 IHG Thank you, Francie, for hosting a wonderful workshop. The content was catered to our needs, engaged the group and put us in a better position to lead our teams. It was just what we needed. Off-Site Event, August 2023 EQUIFAX The session helped me a lot in improving the way I approach a meeting or a presentation and changed my perspective on how to communicate my ideas better. The second day was helpful in getting my posture and tone to draw attention from the audience. How to Help “Tech” Talk “Exec”, December 2022 GENUINE PARTS COMPANY This training helps us to break out of our day-to-day and focus on the career and advancements we all strive for but don’t often focus on. Seeing and understanding these small focus areas can help us reach that next career milestone. Executive Presence, November 2022 OPEN PROGRAM Francie was fabulous. She’s clearly very comfortable speaking with everyone in the class on a variety of subjects – even beyond executive presence. She was warm and encouraging but direct with feedback. Mastering Executive Presence, August 2022 RANDSTAD This was fantastic training. Although I have always had confidence when I meet with execs- this training will elevate my conversations It was fantastic to see how different people were from early on until the end of the course. Mastering Executive Presence, August 2022 WELLSTAR Very engaging, loved the interactivity and feeling my skills and confidence build through the exercises. And the 1:1 coaching was a fantastic way to dive deeper into my personal development areas. Leading Executive Conversations, June 2022 PLAYON! SPORTS This was one of the best coaching sessions I have ever had. As someone who is constantly trying to learn and grow, this was, by far, one of the richest experiences. Francie’s comforting and commanding presence is such a huge motivation for continuing to practice these lessons and concepts. Thank you all for the work you put into this. Strengthening Personal Brand & Impressions, February 2022 CONCENTRIX Thoroughly enjoyed the 3 sessions – nice build from practical to application. Wanted more! Overall learned a great deal and I’m excited to start applying – thanks very much to the SW&A team! Leading Executive Conversations Virtual, December 2021 TD BANK LEAD What an amazing session – special thanks to Sally and her team for such a meaningful presentation. I took so much away and look forward to putting these tools into use to tell my own career journey. As I watched Sally present, I also noticed how impactful her presentation style was, especially in this virtual environment. Thanks again! Stewarding Your Career, December 2021 TIKTOK I wanted to thank every single one of you for doing such an amazing job partnering with us. From the awesome response rate to the book giveaways to Francie slaying in presentation execution, it was a fantastic experience for our employees to go through. There was a lot of love and shoutouts about Francie after the program, as well. We appreciate the beginning of this new partnership and very thankful we were brought together. I hope you all enjoyed it as much as we did. The Communication Blueprint, November 2021 INSTRUCTURE Thank you so much for your sessions on Disruption. They were so valuable both from a content standpoint but also from the quality of your delivery. You gave our employees tools, knowledge and experience in such a short window of time that was of great value. Disrupted! How to Reset Your Brand & Your Career, November 2021 LUCIDWORKS Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your sessions were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed – and everyone was impressed. I am grateful we were introduced to you! Leading Executive Conversations, November 2021 LUTRON I think this workshop would be extremely important for anyone who is relatively new to executive communication. I’m very excited for the one-on-one coaching session so I can dive deeper into the topics. Mastering Executive Presence Virtual, August 2021 EQUIFAX I’ve attended a large number of executive education sessions, and this was exceptional. Time will tell how valuable this training is, but I expect it to be at or near the top of the list for the most valuable. Help “Tech” Talk “Exec”, March 2021 LUCIDWORKS Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your sessions were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed – and everyone was impressed. I am grateful we were introduced to you! Leading Executive Conversations, November 2021 * 1 * 2 * 3 * 4 * 5 FEATURED CLIENTS * 1 * 2 * 3 * 4 * 5 * 6 * 7 * 8 Total Programs 2628+ Total Participants 22,821 2023 Average Program Rating 4.9/5 CONNECT Sally Williamson & Associates is U.S. Government certified and a Women Business Enterprise (WBE) Winner of the CIO Business Review Top 10 Most Inspiring People in Leadership Consulting 2023 STAY INFORMED Sign me up! X Stay Informed Sign up to receive insights and articles from SW&A. Full Name* Email* Company* Submit Sally Williamson & Associates, Inc. 314 Buckhead Ave NE Atlanta, Georgia 30305 connect@sallywilliamson.com (404) 475 - 6550 © 2024 Sally Williamson & Associates. All Rights Reserved. | Privacy Policy * Services ▼ * Our Methodology * Tailored Coaching Programs * Open Programs ▼ * Open Programs Overview * Content ▼ * Connecting Stories to Storylines * Leading Executive Conversations * Style ▼ * Strengthening Personal Brand & Impressions * Mastering Executive Presence * Content & Style Combined ▼ * Bringing Content & Style Together * Situational ▼ * The Virtual Communicator * The Master Storyteller * Stewarding Your Career * Manager to Leader * Delivering Effective Feedback * Handling the Q&A * Individual Coaching * Consulting * Event Speakers * Focus Areas ▼ * Communication Coaching * Corporate Strategy * Customer Success & Experience * Data & Analytics * Finance Teams * Information Security & Technology * Marketing Specialists * Operations * Product * Sales Teams * Supply Chain * Talent Development * Career Map ▼ * Career Development Map * Peak Career * Mid-Career * Early Career * About SW&A ▼ * Our Team * Our History * SW&A Advantage * SWAU & Insights ▼ * SW&A University * Articles * What’s Your Story Podcast * SW&A Store ▼ * Books by Sally Williamson * SW&A Video Programs * SWAU Membership * SWAU Membership * Contact Us X