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80 EVENT STATISTICS YOU NEED TO KNOW FOR 2022

Written by:
Raja Mandal

Jan 12, 2022

Event marketing has been one of the most effective marketing tools for decades. 

And if you or your organization is planning to create a strong event marketing
strategy for the upcoming year, you need to research — a lot. Learning about top
event statistics is one of the first steps. 

Since event marketing is more time-consuming and expensive than regular
marketing campaigns, it’s important to learn the ins and outs.

So, let's get started with 80 essential event statistics for 2022.

 


TOP EVENT STATISTICS

1. LinkedIn recently interviewed more than 1,800 marketers responsible for
events across 13 countries. 85% of these marketers had held a virtual event last
year and 28% said that between 90-100% of their events are now virtual. 

2. 95% of marketers believe that in-person events can help achieve business
goals. 

3. More than 80% of event organizers have reached a wider audience with virtual
events. 

4. 97% of event marketers believe that the number of hybrid events will increase
in 2021 or later and 76% have never hosted a hybrid event before. 

5. More than 57% of event marketers believe their event budgets will decrease by
2021. 

6. 82% of marketers plan to wait until 2021 or later to resume in-person
events. 

7. 80% of event marketers say they create a more purposeful experience with
their events than they did 2 to 5 years ago. 

8. A study conducted by Event MB shows, 55% of event organizers say that
Covid-19 protocols are the biggest challenges for in-person events.

9. 76% of event venues are planning to offer virtual site inspection now or in
the next 12 months.

10. 93% of event marketers plan to invest in virtual events in the coming
future. 

 


VIRTUAL EVENT STATISTICS

The outbreak of the Covid-19 pandemic caused a rise of virtual events and
seminars to restrict the spread of deadly infections, amplifying the growth of
the events industry in this segment. The event statistics below will help you
utilize the opportunities with virtual events. 

11. 68% of B2B marketers say that most lead generation comes from virtual
events.

12. 45.7% of marketers say that the primary goal of their virtual event is to
keep their sales pipeline full.

13. More than 72% of virtual event attendees say that learning is their primary
goal with the virtual events they attend. 

14. 30% of virtual event hosts use giveaways to engage their audience. 

15. 73% of event planners successfully shifted to virtual events. 

16. 84% of organizations believe virtual events are much more cost-effective
than in-person events. 

17. 19% of companies host virtual events to increase their brand awareness and
45% host online events to increase engagement. Companies like HP, Nestle,
LinkedIn, Volkswagen and others are included. 

18. 26% of event attendees say virtual events aren’t fun.

19. 78% of virtual events cost no entry fee, whereas only 52% of in-person
events provide free entry. 

20. A recent energy report shows that virtual events will reduce in-person
event-related carbon emissions by 99%. 

21. 85% of companies believe that virtual events will stay in 2021 and beyond. 

22. The market size value of the virtual event industry will be $114.2 billion
in 2021. 

RELATED: 15 Virtual Event Ideas and Best PracticesRead more

 


HYBRID EVENT STATISTICS

The pandemic changed the way people communicate with each other. People have
adjusted their engagement with others through virtual meetings and social media
throughout difficult times. 

Due to the relief of the covid restrictions, most organizations are
transitioning hybrid events: the combination of virtual and in-person events. 

The event statistics below will give you an in-depth understanding of hybrid
event challenges, successes, predictions, ROI and many more for the upcoming
year. 

23. More than 59% of event marketers believe that hybrid events will be crucial
for their event marketing strategy in 2021 and beyond. 

24. 71% of event marketers are already familiar with hybrid events. 

25. Only 41% of attendees say they would attend a physical event if it were
local. 

26. More than 50% of marketers assume that their future events will have a
virtual dimension. 

27. 67% of event marketers say their policies include explicit language around
Covid-19 safety protocols. 

28. 71% of event planners say they will continue their digital strategy for
virtual events. 

29. 49% of organizations say they face challenges scheduling events for
international audiences. 

30. Attendee satisfaction is one of the KPIs of hybrid events for more than 89%
of event organizers. 

31. 86% of B2B organizations get a positive ROI of their hybrid events after 7
months of the event date. 

32. More than half (63%) of companies with employees between 2000 and 5000
adopted hybrid events in their portfolio. 


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EVENT TECHNOLOGY STATISTICS

Undoubtedly, technology has changed every aspect of human life and events are no
exception, making it important for event marketers to learn about the event
technology and adopt the most valuable ones. 

However, it has become difficult to consider the right ones with advanced
technology emerging constantly. We have got you covered with the latest event
technology statistics below. 

33. A whopping 72% of event organizations say that virtual event technology will
play a crucial role in their event strategy. 

34. 97% of the event professionals in the tech industry use agenda features in
their event app. 

35. 75% of event tech providers facilitate pre-recorded sessions and 70% provide
multi-track streams. 

36. 53% of event marketers report they find themselves comfortable with virtual
event technology. 

37. 25% of event planners say the biggest challenge for sourcing virtual event
tech, and 51% say matching live engagement is the most frustrating. 

38. Using event technology can increase attendance by 20% and productivity by
27%. 

39. 90% of virtual tech providers allow attendees to participate on any device
of their choice. 

40. 88% of event organizers plan to use VR and 87% plan to use AR for their
events. 

41. 83% of organizers use an event application. 

 


B2B EVENT INDUSTRY STATISTICS

In B2B marketing, knowledge sharing is a critical aspect of organizing and
attending events and conferences. The stats below will help you understand the
B2B event industry.

42. According to a recent study conducted by Research Dive, the global event
industry is projected to generate revenue of $1,457.2 million by 2028 and rise
at a CAGR of 23.1% from 2021-2028. 

43. 90% of B2B event organizers say that reaching a new audience and securing
sponsors are the two significant challenges they face. 

44. The study further says the corporate events and seminar sub-segment will be
the most profitable, with an estimated revenue of $413.7 million. 

45. Asia Pacific is the region where the virtual events industry sees the
fastest growth, with a CAGR of 13.3%. 

46. 54% of B2B event marketers plan to host more events this year and beyond. 

47. The sponsorship segment in the B2B event industry would exhibit the highest
CAGR of 12.1% during 2021-2028. 

48. According to a study conducted by LinkedIn, 45% of future B2B events will be
completely virtual. 

 


EVENT ROI STATISTICS

When investing in event marketing, measuring the ROI is a key performance
indicator that marketers often use to determine profitability. The ability to
calculate the ROI is crucial for any business, regardless of its size or
industry. 

49.  75% of companies with an event budget between $50-100 million expect more
than 5:1 of an event ROI, 48% of brands expect between 3:1 and 5:1, and 44% of
marketers experience a 3:1 from event marketing. So, a ratio over 5:1 is
considered a good marketing ROI for most businesses. 

50. 83% of brands say that event marketing has consistently increased their
sales. 

51.  74% of attendees say they have a more positive opinion about a company
after attending their marketing event. 

52. 70% of the audience becomes regular customers after attending a marketing
event. 

53. 64% of marketers use events to generate new prospects and business
opportunities. 

54. 70% of marketers say that media exposure is critical in monitoring event
ROI. 

55. 51% of marketers believe that event marketing helps them strengthen their
existing customer relationships. 

56. 65% of consumers say they better understand a product or service from live
events. 

57. The average price per virtual event was $254 in June of 2020. 


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WEBINAR STATISTICS

Webinar marketing is one of the most cost-effective ways to engage an interested
audience in your product or service online. Here are some webinar statistics for
you to understand and include webinar marketing in your marketing strategy. 

58. Webinars are the most popular virtual event format. 

59. The global webinar market is projected to reach $800 million by 2023. 

60. 99% of businesses believe that webinars are one of the crucial parts of
their marketing strategy. 

61. 51% of marketers say webinars are the most effective video content format
that drives the best results. 

62. 94% of webinars are made available on-demand after the live event ends. 

63. The average webinar duration is between 39-60 minutes. 

64. The average webinar attendance is 55% of the registered attendees. 

RELATED: What is a Webinar and How Does It Work?Read more

 


EVENT MARKETING BUDGET STATISTICS

As an event marketer, you know that effective marketing is one of the crucial
factors for your event's success, and with a bit of planning, it's possible to
do that while sticking to your budget. 

So, here are some statistics that will help you do that. 

65. 83.7% of event planners believe Covid-19 will impact their event budgets in
2021. 

66. 65.5 % of marketers believed their event budget would decrease for 2021. 

67. Due to reduced event marketing budgets, the advertising and media industry
was most impacted during the pandemic. 

68. The average per attendee cost for a large virtual conference is
$1000-$1500. 

69. 21% of businesses increased their event budgets during the pandemic. 

70. 33% of organizations spend 21% or more of their total event budget on
sponsoring events. 

 


ATTENDEE ENGAGEMENT STATISTICS

Attendee engagement is one of deciding factors for your event's success. Study
shows that over 82% of B2B marketers report attendee engagement as an important
KPI for determining an event's success. 

71. 67% of event marketers find it challenging to keep the attendees engaged
during the virtual event. 

72. The average audience watches 68% of a virtual event that is 20 minutes or
longer. 

73. 78% of event organizers that use event hosting applications say it
contributes to a positive event ROI. 

74. Only 14% of virtual sessions are in the large keynote format. 

75. 58% of virtual events host 300 or fewer live attendees. 

76. More than half (62%) of virtual events are single-day events. 

77. 63% of event marketers believe that attendee engagement tools play a crucial
role in their event marketing strategies. 

78. 57.2% of event attendees are more focused on learning at virtual events. 

79. More than 81% of virtual event marketers use event planning tools to improve
audience engagement. 

80. 20% of marketers use social media to live stream their events. 

 


TO CONCLUDE…

Hopefully, these 80 event statistics helped you shape your marketing strategy
and host more events for the year 2022. When it comes to hosting marketing
events, eye-catching graphics are one of the critical factors for its success. 

Visme can help you create stunning marketing graphics that your audience will
love. It offers a wide range of marketing graphic templates such as event
programs, infographics, presentations, brochures, flyers, proposals, and many
others. 

So, whether you need stunning graphics to promote your event and make your
events more engaging on the event day, Visme has you covered. 

Sign up for a free account with Visme and start designing your marketing
graphics.



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ABOUT THE AUTHOR



Raja Antony Mandal is a Content Writer at Visme. He can quickly adapt to
different writing styles, possess strong research skills, and know SEO
fundamentals. Raja wants to share valuable information with his audience by
telling captivating stories in his articles. He wants to travel and party a lot
on the weekends, but his guitar, drum set, and volleyball court don’t let him.



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