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Mega Event 2024: Loyalty & Ancillary
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Scroll Down for the Event



Date: 18 June: 2:30pm-5:30pm: Conference
5:30pm-7:30pm: Networking Reception
19 June: 9am-5pm: Conference
5:30pm-6:30pm: Networking Reception Location: Delta Hotels Downtown Calgary,
Canada Delegates: +200 Register: Register Now Pricing: Airlines/Travel: $149
USD  / Vendors: $999 USD (Until 1 of March)

Register now to secure your place in this event! Last year’s conference
sold-out. This year’s is in the same venue and early registrations are heavy.


JOIN THE “MEGA CONVERSATION” AT MEGA EVENT 2024!



Join us in Calgary, Canada for the “Mega Conversation” at Mega Event 2024!  As
travellers return to the skies and our industry starts to recover it has been
loyalty programs (especially co-brand card revenues) and ancillary income that
has kept many afloat.  There are lots of lessons to learn and that continue to
be learnt from sharing best practice – and making connections from leading
industry professionals – as part of the presentations and discussion that will
happen during “Mega Conversation” at 2024’s Mega Event.

A few of the hot industry topics that will be presented, discussed and debated
include:

 * What is AI, and who is using it effectively now?  Can it really change
   loyalty and ancillary strategies?
 * Big Data is (was?) meant to have revolutionised segmentation and
   personalisation – who is delivering in the real world?
 * What impact will regulators have on ancillary selling practices?  Will they
   stop the billion dollar industry with legislation?
 * Taking your co-brand program global – what are the lessons from more
   regulated markets?
 * Are there new ancillary products to add to your existing mix?  Our Lions’ Den
   product pitching competition will showcase potential new ones
 * Loyalty meets payments – as more tech companies claim to be able to turn
   points instantly into cash at point of sale, and more programs over points +
   cash is this a long term trend or just a passing fad?
 * Are Industry Initiatives like NDC and One Order positive for airlines?

Mega Event is the place to meet industry professionals looking to discover and
share best practice.  To update themselves on the likes of AI and how it will
(or will not) change loyalty, co-brands and ancillary merchandising.

Scroll down to see the initial conference agenda.

If you are interested in speaking, please send an email to the Event Chairman,
Michael Smith by clicking here.

Sponsorships are also available and to get up-to-date details of what is
available, please reach out to Airline Information’s Managing Director
Christopher Staab for more details. Sponsorship options are also listed here.





SPONSORS

MEDIA PARTNER







Click To View Full Agenda


DAY ONE: MEGA EVENT 2024
TUESDAY 18 JUNE

.



1:30pm – 2:00pm




WELCOME COFFEE & REGISTRATION SPONSORED BY STATUSMATCH



2:00pm




WELCOME REMARKS FROM THE CHAIRMAN

– Michael Smith, Board Advisor, Airline Information



2:00pm – 2:40pm


 * 

 * 
 * 

LOVE, LOYALTY, AND LOTS OF CASH – TOO GOOD TO BE TRUE AND HOW LONG WILL IT LAST?



– Jay Sorensen, President,  IdeaWorksCompany




2:40pm – 3:05pm



WHAT EXACTLY IS AI – BIG DATA BY ANOTHER NAME?  EVERYTHING YOU WANTED TO KNOW
BUT DIDN’T HAVE TIME TO ASK!



Speaker to be announced



3:05pm – 3:30pm



NOW YOU KNOW WHAT AI IS WHAT ARE THE CURRENT USE CASES AND WHAT DIFFERENCE MIGHT
THEY MAKE IN THE FUTURE?



Speaker to be announced



3:30pm – 4:00pm



COFFEE BREAK & NETWORKING



4:00pm – 5:00pm



PANEL DISCUSSION:  WILL INDUSTRY INITIATIVES LIKE NDC AND ONE ORDER MAKE ANY
DIFFERENCE TO ANCILLARY MERCHANDISING STRATEGIES?



Moderator
– Michael Smith, Board Advisor, Airline Information

Panellists
….to be announced



5:00pm – 7:00pm




NETWORKING RECEPTION WITH FIRESIDE CHAT:  WILL THE BILLION DOLLAR CLUB
CONTINUE?   SPONSORED BY AVIS BUDGET

This session will also feature a short fireside chat and Jay Sorensen. As
President of IdeaWorksCompany, Jay is a recognized global thought leader in the
airline and travel industry in both Loyalty and Ancillary Revenue Generation. 
He’ll be sharing his views on where the industry could be heading.






DAY TWO: MEGA EVENT 2024
WEDNESDAY 19 JUNE

.



8:30am – 9:10am



WELCOME COFFEE & REGISTRATION



9:10am – 9:15am




WELCOME REMARKS FROM THE CHAIRMAN

– Michael Smith, Board Advisor, Airline Information



9:15am – 9:40am



LOYALTY DRIVEN BY SPEND?  AS MORE PROGRAMS BECOME REVENUE BASED WHO BENEFITS?

Speaker to be announced



9:40am – 10:05am



HOW TO TAKE YOUR CO-BRAND CARD PARTNERSHIP TO THE NEXT LEVEL

Speaker to be announced



10:05am – 10:30am



WILL ANCILLARY REVENUE BE KILLED BY THE REGULATORS?

Speaker to be announced



10:30am – 11:00am



COFFEE BREAK & NETWORKING


 * 
 * 

 * 
 * 

LOYALTY PARTNERSHIPS TRACK

Track Chair
– Dave Andreadakis (invited)



ANCILLARY TRACK

Track Chair
– Sinead Finn, Director, Affinnity

11:00am – 11:30am



Loyalty Partnerships Track

IS TECHNOLOGY HELPING LOYALTY OR HOLDING IT BACK?

Speaker to be announced

Ancillary Track

ANCILLARY PARTNERSHIPS CASE STUDY:  WIN-WIN-WIN BENEFITS FOR CUSTOMERS AND
PARTNERS

Speaker to be announced

11:30am – 12:00pm



FIRESIDE CHAT: LOYALTY MEETS PAYMENTS:  THE GROWING TREND FOR POINTS & MILES TO
BE TURNED IN TO CASH AND FOR PART PAYMENT FOR REDEMPTION HAS TAKEN OFF AS THE
COST OF LIVING BITES.  IS IT A PASSING FAD OR A GROWING TREND?

Moderator
– Michael Smith, Board Advisor, Ai Events

Panellists

….to be announced

WHAT NEW PRODUCTS CAN BE ADDED – OR SHOULD BE – TO THE ANCILLARY REVENUE MIX?

Speaker to be announced

12:00pm – 2:00pm



LUNCH & NETWORKING



2:00pm – 2:30pm




Loyalty Partnerships Track

 CAN LOYALTY PROGRAMS REALLY USE THE DATA THEY HAVE TO DRIVE LOYALTY OR IS IT
JUST ABOUT REVENUES?

Speaker to be announced



Ancillary Track

UNDERSTANDING THE FLIGHT PATH | HOW TO DRIVE CONVERSION ACROSS CHANNELS

Speaker to be announced



2:30pm – 3:00pm



IS LOYALTY THE KEY TO A SEAMLESS MULTI CHANNEL CUSTOMER EXPERIENCE?

Speaker to be announced

STATE OF AIRLINE RETAILING: RESULTS OF GLOBAL AIRLINE RETAILING SURVEY -2024
UPDATE

– Ann Cederhall, Consultant, LeapShift (invited)



3:00pm – 3:30pm



FIRESIDE CHAT: ADDITIONAL FEATURES AND BENEFITS – IS COMPLEXITY KILLING LOYALTY?

Speaker to be announced



CROSS AND UPSELLING | HOW MUCH IS TOO MUCH AND WHAT’S THE BEST STRATEGY?

Speaker to be announced

3:30pm – 4:00pm



COFFEE BREAK & NETWORKING

4:00pm – 5:00pm


 * 
 * 
 * 
 * 
 * 

 * 
 * 

THE FAMOUS LIONS´ DEN | PITCHING NEW PRODUCTS AND SERVICES FOR LOYALTY,
ANCILLARY AND CO-BRANDS!

This is an exciting pitching contest where new Travel Tech solutions to drive
engagement and new revenues are pitched for 5 minutes. Pitchers are then
questioned by the Lions (judges) for an additional 5 minutes. The judges will
then crown winners for Best Product.

This session is a fun way for the audience to see some of the new fintech
solutions coming to market.

Ringmasters
– Michael Smith, Board Advisor, Airline Information
– Sinead Finn, Director, Affinnity


Judges (invited)
– Máire Walsh, CEO, Belayer (Chief Lion)
– David Feldman, Director – Loyalty Strategy, Radisson Hotel Group
Americas (invited)
– Frank Reeuwijk, Partner Marketing Manager Flying Blue, Air
France/KLM (invited)


Pitching Companies
….to be announced



5:00pm – 6:00pm



NETWORKING SESSION






 * MEGA EVENT 2024
   
   18- 19 June 2024 in Calgary, Canada
   Mega Event 2024 is the Airline and Travel Industry conference dedicated to
   sharing best practices for ma...

 * VENUE & HOTEL BOOKING
   
   Book your Hotel for the 2024 Mega Event...

 * ATTENDING COMPANIES
   
   View registered companies for this event....





UPCOMING EVENTS


 * Sydney Networking
   12th of March, 5.30-7pm
 * Airline & Travel Payments Summit 2024
   22-23 May, London, UK
 * ATPS 2024 Networking Event
   22 May, London, UK
 * Mega Event 2024
   18-19 June, Calgary, Canada
 * Revenue Management Conference Latam 2024
   10-11 Julio, Bogota
 * ATPS APAC 2024
   20-21 August, Phuket
 * Co-Brand & Travel Rewards 2024
   6-7 November, Wilmington, US
 * Ai Events Networking Evening at Co-Brand
   6 November, Wilmington, US
 * ATPS LATAM 2024
   4-5 Diciembre, Santiago








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