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Effective URL: https://www.pangleglobal.com/
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AD NETWORK
OF TIKTOK FOR BUSINESS
As the ad network of TikTok for Business, Pangle enables app publishers of all
sizes to grow their users and maximize revenue with high-performing in-app ads.
Monetize Your App Now
PANGLE ADVANTAGES
THE SMARTER WAY TO EARN MORE
COMPETITIVE DEMAND
Join a vibrant marketplace of direct TikTok For Business advertisers to drive
demand and maximize revenue.
ADVANCED AD-TECH
Achieve perfect ad matches and best possible eCPM with the latest advances in
ad-technology and real-time bidding.
EXPERT SUPPORT
Connect with our dedicated specialists for fast, agile, and expert guidance in
unleashing the full potential of your app.
Seamless Experience, Maximum Conversions
Transform your app into a profit-generating powerhouse with the latest in
revenue-boosting ad formats
Learn more
Rewarded Video Ads
Interstitial Ads
Native Ads
App Open Ads (Beta)
Banner Ads
ACCELERATE USER GROWTH AS YOU EARN
Unlock new highly-engaged users perfectly matched to your app with Pangle's
advanced User Acquisition Solutions. Learn more here.
Learn more
REAL-LIFE SUCCESS STORIES
PLAYRIX
"We noticed a significant growth and additional income with stable impressions
and we are very satisfied with our partnership with Pangle."
— Playrix Team
35%
eCPM increase
28%
monthly revenue increase
KOLIBRI GAMES
"We are so pleased to see how well Pangle's rewarded video ads have performed,
and the team has helped handle the whole process with exemplary
professionalism."
— Martin Gugel, Monetization Manager
12.52%
ARPDAU increase
12.65%
eCPM increase
GMO MEDIA
"Pangle has helped us take Pre-Novel's performance to the next level. We've seen
a huge improvement in revenue. Moving forward, we're confident Pangle can help
us achieve even more."
— Shunsuke Asai, GMO Media Division Manager
220%
eCPM increase
10%
total revenue increase
PLAYRIX
"We noticed a significant growth and additional income with stable impressions
and we are very satisfied with our partnership with Pangle."
— Playrix Team
35%
eCPM increase
28%
monthly revenue increase
KOLIBRI GAMES
"We are so pleased to see how well Pangle's rewarded video ads have performed,
and the team has helped handle the whole process with exemplary
professionalism."
— Martin Gugel, Monetization Manager
12.52%
ARPDAU increase
12.65%
eCPM increase
GMO MEDIA
"Pangle has helped us take Pre-Novel's performance to the next level. We've seen
a huge improvement in revenue. Moving forward, we're confident Pangle can help
us achieve even more."
— Shunsuke Asai, GMO Media Division Manager
220%
eCPM increase
10%
total revenue increase
PLAYRIX
"We noticed a significant growth and additional income with stable impressions
and we are very satisfied with our partnership with Pangle."
— Playrix Team
35%
eCPM increase
28%
monthly revenue increase
KOLIBRI GAMES
"We are so pleased to see how well Pangle's rewarded video ads have performed,
and the team has helped handle the whole process with exemplary
professionalism."
— Martin Gugel, Monetization Manager
12.52%
ARPDAU increase
12.65%
eCPM increase
GMO MEDIA
"Pangle has helped us take Pre-Novel's performance to the next level. We've seen
a huge improvement in revenue. Moving forward, we're confident Pangle can help
us achieve even more."
— Shunsuke Asai, GMO Media Division Manager
220%
eCPM increase
10%
total revenue increase
RESOURCE HUB
Guides, tips, and other useful bits of information to help you get the most from
Pangle.
The Key to Trendyol's Success in Warming Up Their Sales Season Campaign
"The Key to Trendyol's Success in Warming Up Their Sales Season CampaignTrendyol
provides a flawless e-commerce experience for more than 30 million customers
with the power of technology and offers convenience by meeting every need on a
single platform. By supporting the digitization of more than 2300 direct sellers
and SMEs, Trendyol also helps them to reach more customers and grow their
businesses.The Goal: Ramping Up for Big SalesIn Turkey, November is the prime
shopping season of the year, led by Single's Day (11/11/2021) and followed by
Black Friday (11/26/2021) shopping events. As a leading e-commerce platform,
Trendyol offered thousands of competitive deals to capitalize on the
opportunities. To maximize the exposure of the two mega sales events, Trendyol
kicked off marketing campaigns 2-3 days before the days of the sales to amplify
awareness and warm up the customers. Therefore, traffic generation was the
critical marketing objective to ignite sales on the big days. Trendyol leveraged
multiple marketing channels to bring traffic to the app, allocated budgets based
on historical Cost-per-Session (CPS), and evaluated the campaign using the same
KPIs.Our Approach: Perfect Ad Placement with PangleMonths before the shopping
festivals, we worked with Trendyol to test out the Pangle channel with limited
budgets and established confidence in the channel backed up by 3rd-party data.
During the two periods of promotion, Trendyol utilized Pangle's complete product
portfolio to accomplish the marketing objective:Traffic: leverages Pangle's
extensive audience network and reaches out to new audiences through their daily
mobile touchpoints.Dynamic Showcase Ads (DSA) - Retargeting: utilizes dynamic
creatives, i.e., product shots, to re-connect with existing customers based on
their historical shopping behavior on the platform.App Event Optimization (AEO)
with event bid: increases the purchase probability, ultimately improving
ROAS.The Results: CPS 17% Below the TargetOverall, Pangle Single's Day and Black
Friday campaigns were huge successes, with an average Cost Per Session(CPS) 17%
below the target. More importantly, CPS has successfully been resistant to
drastic budget increases throughout the campaign period.During Single's Day, the
Pangle DSA-Retargeting campaigns achieved the best CPS result and provided
around 50% lower CPS than originally targeted. Despite fierce traffic
competition during Black Friday, Pangle far exceeded Trendyol's expectations
when their traffic campaigns yielded an average CPS ~30% lower than the target
CPS. Pangle DSA-Retargeting campaigns clearly possess an apparent advantage over
Click to Session ratio as it achieved around 70% during Single's Day and 50%
during Black Friday, surpassing other types of campaigns along the way. The
cost-efficient traffic driven to the app managed to contribute to Trendyol's
conversion rate and ROAS metrics positively."
Learn more
Pangle lounge in Busan! On Nov. 16 to 17
"Join us at Pangle's open lounge in Busan, Nov 16~17!Pangle, the ad network of
TikTok for Business, will be visiting Busan from November 16th to 17th,
2023.Introducing Pangle's 'Busan Lounge'! Calling all developers and publishers
in the area! Join Pangle, the official advertising network of TikTok for
Business, during our 2-day visit to Busan, on November 16~17, 2023.✅Talk with us
to get all your mobile advertising questions answered!✅Find out what TikTok for
Business' advertising network has to offer your business.✅Want to attract more
customers and generate more business profit? Schedule your meeting with Pangle.[
Pangle Busan Lounge]🔍 Date | November 16~17 (Thursday & Friday )🔍 Time |
10AM~6PM🔍Location | Busan Nohs Coffee Remastered, Centum City Branch (5 min
walk from Busan BEXCO) (Nohs Coffee Remaster, Centum City Branch, 1st floor, 20
Centum 2-ro, Haeundae-gu, Busan)*To attend, please apply in advance via the
\"Request a meeting\" link.*Once we have confirmed a relevant team member, we
will contact you to confirm the meeting time and other details.🔽🔽🔽Request a
Meeting🔼🔼🔼*By submitting your details you agree to receive updates about our
products and services by email from Pangle. Your information will be used in
accordance with our Partner Privacy Policy and End User Privacy Policy. You may
unsubscribe at any time.[Pangle Facebook Follow Event]Go to Pangle’s official
Facebook page (🔗https://zrr.kr/zBqG) 📌 Event period: November 1, 2023 (Wed) ~
November 14, 2023 (Wed) 📌 How to participate: ① Follow Pangle's official
Facebook page. ② Leave a positive comment on the relevant post. 📌 Prize:
Starbucks Iced Americano T (100 winners to be selected!) 📌 Announcement of
winners: Friday, November 24, 2023"
Learn more
【Content Industry Special Seminar】 The emerging technologies that will
revolutionize Japan's content industry
"【Content Industry Special Seminar】The emerging technologies that will
revolutionize Japan's content industryPangle is hosting a private,
invitation-only seminar for the content industry ranging from Digital Comic,
Digital Music, Digital News, Gaming, Dating, OTT, Online Education, Live
Streaming, Short video, Social Media, Audio, etc. We will be presenting emerging
technology trends in the industry, success stories, and much more with guest
speakers from BytePlus and viviON.About the eventAt this event, Mr. Sugita, Head
of Pangle's Business Development, will be on stage to share Pangle's current and
future strategy along with the launch of Mediation Tools and Web Traffic Buying
as well as their strengthening of iOS BuyingAt this event, we invited Mr. Endo,
Country Manager of BytePlus' Japan Operations, to showcase the latest domestic
and international trends in content search & optimization, the movement towards
video and enhanced Artificial Intelligence-based tools for content.Furthermore,
Mr. Yajima, General Manager of viviON, will share his expertise on
recommendation algorithms and BytePlus' advantage in the AI & Machine Learning
Space.This event will be held at our Hikarie office, and dinner will be provided
along with a tuna cutting showcase. In addition, we will give presents to
everyone to commemorate their visit.Speaker BackgroundYasumasa Sugita: Pangle,
Japan, Head of Business Development He has been involved in the successful
launch of various ad platforms such as TikTok For Business, Pangle, and, of
course, LINE Ads Platform. He has a thorough knowledge of the ad tech industry,
from Demand to Surply.Shin Endo: ByteDance Inc, BytePlus, Japan Country Manager
A trilingual from China who has been in Japan for 21 years. After building a
marketing career at Sony, he moved to the AI solutions industry in 2019 and has
been responsible for overseas business development at LINE and SenseTime. He
joined BytePlus in 2022 and is currently Japan Country Manager for Enterprise
Solutions.Takahiro Yajima : viviON, General Manager After joining FullSpeed in
2005 and working as an expert in media management and SEO, he joined Scigineer,
a recommendation ASP service, as a sales manager. He also launched an ad
technology business utilizing recommendation technology, and contributed to the
company's listing on the Tokyo Stock Exchange Mothers as CMO. After that, he
worked in marketing, new business development, and DX consulting at Fringe81
(now Unipos) and IMJ (now Accenture Song). In 2019, he joined Aisys (now
viviON), a 2D content e-commerce service company. He was responsible for
marketing, content, and corporate departments and grew sales from 11.9 to 45.4
billion yen in 4 years. He also serves as the general manager of the company
while also serving on the board of directors of 2 viviON Group companies.Seminar
ContentPangle Seminar Pangle's Current and Future Strategy SharingPangle's new
function updatesBytePlus SeminarTheme: Hyper personalization is becoming the key
to effective user engagementHow is cutting edge AI & sophisticated deep Machine
Learning changing the face of content recommendation scenarios in Japan?How has
text-based content moved towards audio and video-based content in key markets
for higher levels of engagement?How can you create a more immersive and engaging
environment for users with \"build-your-own\" tools offered in a closed system
for UGC?Case studies and success casesviviON SeminarTheme: In a society that
changes with entry into the AI era, how can we continue to be the service or
business chosen by users?Content is generated infinitelyMoving from search
engines to AIPeople's time does not increaseThe possibility of the
recommendation function, We will talk about ideas that should be emphasized in
services and businesses.Who should attend?InsightsRelevant departmentsYou belong
to a company that operates apps and websites and are involved in the management
of apps.You have a lot of content and want to deliver it to users in a
personalized way.You want to create and manage UGC content for your own website
or app.If you are ready to step up to video format
content.ManagementMarketingProductCorporate PlanningUX/UI ImprovementProgram
DetailsDate & TimeWednesday, July 12, 2023 18:30-20:30 *Registration starts at
18:00 Pangle Japan Office Event Venue Address: Shibuya Hikarie, 26F, 2-21-1
Shibuya, Shibuya-ku, Tokyo *A standing buffet meal will be served during the
event, and attendees will be able to enjoy getting to know each other.Program
Agenda18:30 -19:30 Seminar and Q&A 19:30 - 20:30 Standing buffet and
receptionParticipation FeeBy invitation only / Free of charge Pre-registration
is requiredManagement OfficePangle Japan Team (080-7409-4301, Attn:
Sugita)Remarks*Images and videos taken on the event day might be used for our PR
activities. If you have difficulty agreeing to this, please ask the management
staff on the day of the event.*We reserve the right to refuse participation from
other companies in the same industry or other persons at our discretion.*Please
refrain from taking photos of event venues and presentations.About PanglePangle
is a leading video advertising platform that offers interactive and
high-performing in-app advertising solutions. Powered by intelligent advertising
technology, Pangle helps advertisers reach target audiences and delivers precise
ads.About BytePlusBytePlus is ByteDance Group's full-fledged B2B service that
empowers businesses to gain access to ByteDance's world-leading core
technologies, including but not limited to recommendation algorithms, artificial
intelligence and video tools. We are the new SaaS and PaaS business for
corporate clients launched by Bytedance Group.About viviONviviON develops web
and application services specializing in 2D content with over 11 million
members, mainly through the operation of DLsite comipo, which sells comics,
games and audio, and comipo, an e-comic application.In addition, they are also
engaged in the business of editing and publishing their own original comic
works, and talent management for Vtubers, anime voice actors, and other talent."
Learn more
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