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Submission: On December 26 via manual from AR — Scanned from ES
Effective URL: https://www.pangleglobal.com/
Submission: On December 26 via manual from AR — Scanned from ES
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* ··· * Home * ··· * Solutions * Monetization * User Acquisition * ··· * Resources * ··· * Help Center * Knowledge Center * Integration Docs * ··· Log InSign UpEnglish * 中文 * English * 日本語 * 한국어 By Clicking "Accept All Cookies", you agree to the storing of Cookies on your device to enhance your user experience. Accept allReject all AD NETWORK OF TIKTOK FOR BUSINESS As the ad network of TikTok for Business, Pangle enables app publishers of all sizes to grow their users and maximize revenue with high-performing in-app ads. Monetize Your App Now PANGLE ADVANTAGES THE SMARTER WAY TO EARN MORE COMPETITIVE DEMAND Join a vibrant marketplace of direct TikTok For Business advertisers to drive demand and maximize revenue. ADVANCED AD-TECH Achieve perfect ad matches and best possible eCPM with the latest advances in ad-technology and real-time bidding. EXPERT SUPPORT Connect with our dedicated specialists for fast, agile, and expert guidance in unleashing the full potential of your app. Seamless Experience, Maximum Conversions Transform your app into a profit-generating powerhouse with the latest in revenue-boosting ad formats Learn more Rewarded Video Ads Interstitial Ads Native Ads App Open Ads (Beta) Banner Ads ACCELERATE USER GROWTH AS YOU EARN Unlock new highly-engaged users perfectly matched to your app with Pangle's advanced User Acquisition Solutions. Learn more here. Learn more REAL-LIFE SUCCESS STORIES PLAYRIX "We noticed a significant growth and additional income with stable impressions and we are very satisfied with our partnership with Pangle." — Playrix Team 35% eCPM increase 28% monthly revenue increase KOLIBRI GAMES "We are so pleased to see how well Pangle's rewarded video ads have performed, and the team has helped handle the whole process with exemplary professionalism." — Martin Gugel, Monetization Manager 12.52% ARPDAU increase 12.65% eCPM increase GMO MEDIA "Pangle has helped us take Pre-Novel's performance to the next level. We've seen a huge improvement in revenue. Moving forward, we're confident Pangle can help us achieve even more." — Shunsuke Asai, GMO Media Division Manager 220% eCPM increase 10% total revenue increase PLAYRIX "We noticed a significant growth and additional income with stable impressions and we are very satisfied with our partnership with Pangle." — Playrix Team 35% eCPM increase 28% monthly revenue increase KOLIBRI GAMES "We are so pleased to see how well Pangle's rewarded video ads have performed, and the team has helped handle the whole process with exemplary professionalism." — Martin Gugel, Monetization Manager 12.52% ARPDAU increase 12.65% eCPM increase GMO MEDIA "Pangle has helped us take Pre-Novel's performance to the next level. We've seen a huge improvement in revenue. Moving forward, we're confident Pangle can help us achieve even more." — Shunsuke Asai, GMO Media Division Manager 220% eCPM increase 10% total revenue increase PLAYRIX "We noticed a significant growth and additional income with stable impressions and we are very satisfied with our partnership with Pangle." — Playrix Team 35% eCPM increase 28% monthly revenue increase KOLIBRI GAMES "We are so pleased to see how well Pangle's rewarded video ads have performed, and the team has helped handle the whole process with exemplary professionalism." — Martin Gugel, Monetization Manager 12.52% ARPDAU increase 12.65% eCPM increase GMO MEDIA "Pangle has helped us take Pre-Novel's performance to the next level. We've seen a huge improvement in revenue. Moving forward, we're confident Pangle can help us achieve even more." — Shunsuke Asai, GMO Media Division Manager 220% eCPM increase 10% total revenue increase RESOURCE HUB Guides, tips, and other useful bits of information to help you get the most from Pangle. The Key to Trendyol's Success in Warming Up Their Sales Season Campaign "The Key to Trendyol's Success in Warming Up Their Sales Season CampaignTrendyol provides a flawless e-commerce experience for more than 30 million customers with the power of technology and offers convenience by meeting every need on a single platform. By supporting the digitization of more than 2300 direct sellers and SMEs, Trendyol also helps them to reach more customers and grow their businesses.The Goal: Ramping Up for Big SalesIn Turkey, November is the prime shopping season of the year, led by Single's Day (11/11/2021) and followed by Black Friday (11/26/2021) shopping events. As a leading e-commerce platform, Trendyol offered thousands of competitive deals to capitalize on the opportunities. To maximize the exposure of the two mega sales events, Trendyol kicked off marketing campaigns 2-3 days before the days of the sales to amplify awareness and warm up the customers. Therefore, traffic generation was the critical marketing objective to ignite sales on the big days. Trendyol leveraged multiple marketing channels to bring traffic to the app, allocated budgets based on historical Cost-per-Session (CPS), and evaluated the campaign using the same KPIs.Our Approach: Perfect Ad Placement with PangleMonths before the shopping festivals, we worked with Trendyol to test out the Pangle channel with limited budgets and established confidence in the channel backed up by 3rd-party data. During the two periods of promotion, Trendyol utilized Pangle's complete product portfolio to accomplish the marketing objective:Traffic: leverages Pangle's extensive audience network and reaches out to new audiences through their daily mobile touchpoints.Dynamic Showcase Ads (DSA) - Retargeting: utilizes dynamic creatives, i.e., product shots, to re-connect with existing customers based on their historical shopping behavior on the platform.App Event Optimization (AEO) with event bid: increases the purchase probability, ultimately improving ROAS.The Results: CPS 17% Below the TargetOverall, Pangle Single's Day and Black Friday campaigns were huge successes, with an average Cost Per Session(CPS) 17% below the target. More importantly, CPS has successfully been resistant to drastic budget increases throughout the campaign period.During Single's Day, the Pangle DSA-Retargeting campaigns achieved the best CPS result and provided around 50% lower CPS than originally targeted. Despite fierce traffic competition during Black Friday, Pangle far exceeded Trendyol's expectations when their traffic campaigns yielded an average CPS ~30% lower than the target CPS. Pangle DSA-Retargeting campaigns clearly possess an apparent advantage over Click to Session ratio as it achieved around 70% during Single's Day and 50% during Black Friday, surpassing other types of campaigns along the way. The cost-efficient traffic driven to the app managed to contribute to Trendyol's conversion rate and ROAS metrics positively." Learn more Pangle lounge in Busan! On Nov. 16 to 17 "Join us at Pangle's open lounge in Busan, Nov 16~17!Pangle, the ad network of TikTok for Business, will be visiting Busan from November 16th to 17th, 2023.Introducing Pangle's 'Busan Lounge'! Calling all developers and publishers in the area! Join Pangle, the official advertising network of TikTok for Business, during our 2-day visit to Busan, on November 16~17, 2023.✅Talk with us to get all your mobile advertising questions answered!✅Find out what TikTok for Business' advertising network has to offer your business.✅Want to attract more customers and generate more business profit? Schedule your meeting with Pangle.[ Pangle Busan Lounge]🔍 Date | November 16~17 (Thursday & Friday )🔍 Time | 10AM~6PM🔍Location | Busan Nohs Coffee Remastered, Centum City Branch (5 min walk from Busan BEXCO) (Nohs Coffee Remaster, Centum City Branch, 1st floor, 20 Centum 2-ro, Haeundae-gu, Busan)*To attend, please apply in advance via the \"Request a meeting\" link.*Once we have confirmed a relevant team member, we will contact you to confirm the meeting time and other details.🔽🔽🔽Request a Meeting🔼🔼🔼*By submitting your details you agree to receive updates about our products and services by email from Pangle. Your information will be used in accordance with our Partner Privacy Policy and End User Privacy Policy. You may unsubscribe at any time.[Pangle Facebook Follow Event]Go to Pangle’s official Facebook page (🔗https://zrr.kr/zBqG) 📌 Event period: November 1, 2023 (Wed) ~ November 14, 2023 (Wed) 📌 How to participate: ① Follow Pangle's official Facebook page. ② Leave a positive comment on the relevant post. 📌 Prize: Starbucks Iced Americano T (100 winners to be selected!) 📌 Announcement of winners: Friday, November 24, 2023" Learn more 【Content Industry Special Seminar】 The emerging technologies that will revolutionize Japan's content industry "【Content Industry Special Seminar】The emerging technologies that will revolutionize Japan's content industryPangle is hosting a private, invitation-only seminar for the content industry ranging from Digital Comic, Digital Music, Digital News, Gaming, Dating, OTT, Online Education, Live Streaming, Short video, Social Media, Audio, etc. We will be presenting emerging technology trends in the industry, success stories, and much more with guest speakers from BytePlus and viviON.About the eventAt this event, Mr. Sugita, Head of Pangle's Business Development, will be on stage to share Pangle's current and future strategy along with the launch of Mediation Tools and Web Traffic Buying as well as their strengthening of iOS BuyingAt this event, we invited Mr. Endo, Country Manager of BytePlus' Japan Operations, to showcase the latest domestic and international trends in content search & optimization, the movement towards video and enhanced Artificial Intelligence-based tools for content.Furthermore, Mr. Yajima, General Manager of viviON, will share his expertise on recommendation algorithms and BytePlus' advantage in the AI & Machine Learning Space.This event will be held at our Hikarie office, and dinner will be provided along with a tuna cutting showcase. In addition, we will give presents to everyone to commemorate their visit.Speaker BackgroundYasumasa Sugita: Pangle, Japan, Head of Business Development He has been involved in the successful launch of various ad platforms such as TikTok For Business, Pangle, and, of course, LINE Ads Platform. He has a thorough knowledge of the ad tech industry, from Demand to Surply.Shin Endo: ByteDance Inc, BytePlus, Japan Country Manager A trilingual from China who has been in Japan for 21 years. After building a marketing career at Sony, he moved to the AI solutions industry in 2019 and has been responsible for overseas business development at LINE and SenseTime. He joined BytePlus in 2022 and is currently Japan Country Manager for Enterprise Solutions.Takahiro Yajima : viviON, General Manager After joining FullSpeed in 2005 and working as an expert in media management and SEO, he joined Scigineer, a recommendation ASP service, as a sales manager. He also launched an ad technology business utilizing recommendation technology, and contributed to the company's listing on the Tokyo Stock Exchange Mothers as CMO. After that, he worked in marketing, new business development, and DX consulting at Fringe81 (now Unipos) and IMJ (now Accenture Song). In 2019, he joined Aisys (now viviON), a 2D content e-commerce service company. He was responsible for marketing, content, and corporate departments and grew sales from 11.9 to 45.4 billion yen in 4 years. He also serves as the general manager of the company while also serving on the board of directors of 2 viviON Group companies.Seminar ContentPangle Seminar Pangle's Current and Future Strategy SharingPangle's new function updatesBytePlus SeminarTheme: Hyper personalization is becoming the key to effective user engagementHow is cutting edge AI & sophisticated deep Machine Learning changing the face of content recommendation scenarios in Japan?How has text-based content moved towards audio and video-based content in key markets for higher levels of engagement?How can you create a more immersive and engaging environment for users with \"build-your-own\" tools offered in a closed system for UGC?Case studies and success casesviviON SeminarTheme: In a society that changes with entry into the AI era, how can we continue to be the service or business chosen by users?Content is generated infinitelyMoving from search engines to AIPeople's time does not increaseThe possibility of the recommendation function, We will talk about ideas that should be emphasized in services and businesses.Who should attend?InsightsRelevant departmentsYou belong to a company that operates apps and websites and are involved in the management of apps.You have a lot of content and want to deliver it to users in a personalized way.You want to create and manage UGC content for your own website or app.If you are ready to step up to video format content.ManagementMarketingProductCorporate PlanningUX/UI ImprovementProgram DetailsDate & TimeWednesday, July 12, 2023 18:30-20:30 *Registration starts at 18:00 Pangle Japan Office Event Venue Address: Shibuya Hikarie, 26F, 2-21-1 Shibuya, Shibuya-ku, Tokyo *A standing buffet meal will be served during the event, and attendees will be able to enjoy getting to know each other.Program Agenda18:30 -19:30 Seminar and Q&A 19:30 - 20:30 Standing buffet and receptionParticipation FeeBy invitation only / Free of charge Pre-registration is requiredManagement OfficePangle Japan Team (080-7409-4301, Attn: Sugita)Remarks*Images and videos taken on the event day might be used for our PR activities. If you have difficulty agreeing to this, please ask the management staff on the day of the event.*We reserve the right to refuse participation from other companies in the same industry or other persons at our discretion.*Please refrain from taking photos of event venues and presentations.About PanglePangle is a leading video advertising platform that offers interactive and high-performing in-app advertising solutions. Powered by intelligent advertising technology, Pangle helps advertisers reach target audiences and delivers precise ads.About BytePlusBytePlus is ByteDance Group's full-fledged B2B service that empowers businesses to gain access to ByteDance's world-leading core technologies, including but not limited to recommendation algorithms, artificial intelligence and video tools. We are the new SaaS and PaaS business for corporate clients launched by Bytedance Group.About viviONviviON develops web and application services specializing in 2D content with over 11 million members, mainly through the operation of DLsite comipo, which sells comics, games and audio, and comipo, an e-comic application.In addition, they are also engaged in the business of editing and publishing their own original comic works, and talent management for Vtubers, anime voice actors, and other talent." Learn more See all Contact us Fill out the form below and we'll be in touch! Full name Work email Category Please select a category Top app URL What's on your mind?(<150 characters) PangleCommon.ContactForm.Page PangleCommon.ContactForm.Role Company name PangleCommon.ContactForm.Channel By submitting the form, I agree to the terms and conditions of Pangle's privacy policy Yes, I'd love to receive useful email updates and insights from Pangle! 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