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See what’s new and what’s coming for MRI Software users at MRI Ascend! Learn
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Select a solution Footfall Analytics See how it works Benchmarking Free Daily
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MRI OnLocation Footfall Analytics


AI-DRIVEN FOOTFALL ANALYTICS (FORMERLY SPRINGBOARD)

MRI Onlocation helps you understand customer behaviour, boost performance with
actionable insights and benchmark against market trends.




Request Demo



SPRINGBOARD IS NOW PART OF MRI SOFTWARE

The retail footfall counting and AI-powered analytics provider is now part of
the MRI OnLocation Suite.

Find out more


SUPPORT DECISION MAKING AND INCREASE YOUR ROI


STORES AND TENANTS

Maximise the performance of individual stores/outlets by leveraging powerful
analytics: store capture rate, customer movement, dwell time, colleague
interactions, and customer demographics.


REAL ESTATE OWNERS AND ASSET MANAGERS

Monitor footfall volumes and customer demographics into and within your
locations – growing revenue, supporting occupiers and maximising overall
location value.


HIGH STREETS AND CITIES

Understand performance through footfall and vehicle counts, customer movement
and demographics as well as relative performance of the location through
benchmarking against national, regional and typology trends.

Request Demo


USE ONLOCATION FOOTFALL ANALYTICS TO CREATE NEW OPPORTUNITIES, OPTIMISE SALES
AND GROW YOUR BUSINESS

The speed and magnitude of change in retail requires customer-centric,
data-driven decisions to achieve impact and success. Obtain a complete and
accurate picture of performance and identify growth opportunities through
AI-driven footfall analytics.

Find out more


> Footfall continues to be the biggest predictor of business performance - and
> more importantly everybody in Boots acknowledges this now.

Senior Market Analyst @ Walgreens Boots Alliance

> Footfall continues to be the biggest predictor of business performance - and
> more importantly everybody in Boots acknowledges this now.

Senior Market Analyst @ Walgreens Boots Alliance

> Footfall continues to be the biggest predictor of business performance - and
> more importantly everybody in Boots acknowledges this now.

Senior Market Analyst @ Walgreens Boots Alliance

> Footfall continues to be the biggest predictor of business performance - and
> more importantly everybody in Boots acknowledges this now.

Senior Market Analyst @ Walgreens Boots Alliance

> Footfall continues to be the biggest predictor of business performance - and
> more importantly everybody in Boots acknowledges this now.

Senior Market Analyst @ Walgreens Boots Alliance




DATA, ANALYSIS AND INSIGHT TO SUPPORT STRATEGY AND TACTICS THAT DRIVE ROI




PEOPLE AND VEHICLE COUNTING

Track footfall into and passing stores/centres and across high streets and
cities with a minimum 98% accuracy. Count and classify vehicle movements.


MOVEMENT AND DWELL TIME

Understand customer behaviour in-store and within destinations, measuring
movement, dwell and visits.


CUSTOMER DEMOGRAPHICS

Establish age and gender split to understand your customer profile and the match
to your proposition.


CAPTURE RATE

Identify the proportion of footfall in the street or centre that is attracted
into your stores. Compare and track capture rates to establish whether
performance of individual stores is being optimised.


BENCHMARKING

Understand how well your location is performing in relation to the region and
nationally.


STORE SALES COLLECTION FOR CENTRES

Integrate visitor analytics with sales data to quantify and optimise conversion
rates.


3 STEPS TO BECOME A DATA-DRIVEN BUSINESS


1. BOOK A DISCOVERY MEETING

Tell us the challenges you want to solve and we'll show you how we can support
you in becoming a data-driven customer centric business.


2. GET A CUSTOMISED SOLUTION

With AI-based technology built around your own requirements, we'll get the data
points that matter to you and turn them into invaluable customer intelligence.


3. OPTIMISE YOUR OPERATIONS

Make impactful decisions using our regular customised reports, dashboards or API
feed.

Request Demo


WE TAKE THE GUESSWORK OUT OF DECISION MAKING

It’s not impossible to make decisions without data, but where there’s inaccurate
or incomplete data there’s risk. That’s especially true in volatile, disruptive
markets.

Our mission is to give you the data you need to make smart, customer-centric
decisions that increase turnover, cut costs and increase ROI.

MRI OnLocation for Footfall Analytics has been counting footfall and related
customer data since 2002 and publishing benchmarking data since 2009. We’ve
developed a system that delivers:

● Latest generation AI technology with >98% accuracy
● Dashboards and reports designed for easy access and interrogation
● Industry-leading benchmarking
● Training to enhance understanding and maximise service value

Trusted by world-class clients across the globe, consulted by governments and
quoted by industry and media, we are proud to serve you.

Book a consultation with us now to find out how we can help you achieve
data-driven business improvement. 

Book a consultation



OUR UK COVERAGE



2790+

Individual counting points in 660+ UK destinations



90%

Correlation of counting points with retail spending



£22m

Daily store average sales per week



200m+

Footfall counts per week



740+

Retail stores across 11 retail categories





UNLOCK THE POTENTIAL OF YOUR LOCATIONS

Understand and manage people and movement within your locations to ensure a safe
and productive environment and optimise business outcomes.

Learn more


FAQ’S


WHAT IS FOOTFALL / FOOT TRAFFIC?

Footfall or foot traffic is the number of people that are within a specific
location.




WHAT IS BENCHMARKING?


Benchmarking is the comparison of a single store or single location or even a
group of stores or locations with the average for the market, whether that be
national, regional, or typology, or group of locations. MRI Software holds the
largest benchmarking data set in the UK.


WHAT IS "CAPTURE RATE"?


Capture rate is the proportion of footfall in your location that actually enters
the store. It represents the store’s market share and establishes whether the
store is performing to the potential of its location. Read more about “Capture
Rate – what is it?” in our blog.


HOW DO I KNOW IF MY CAPTURE RATE NEEDS TO IMPROVE?


Every retailer category has a different average capture rate. MRI’s footfall
analytics solution tracks capture rates across 11 retail categories for the UK
so a store is able to compare its particular capture rate with the average for
that category across the UK for any day week or month.

If a capture rate is lower than the average you would regard that as
underperforming, if it is higher than the average it is performing strongly.


HOW DOES IT WORK?


Using the latest in AI computer vision and machine learning our solutions can
measure and classify footfall and vehicle movement within its view.




DO I NEED SPECIAL EQUIPMENT?


MRI’s footfall analytics solution can utilise your existing hardware/security
cameras, or we can install our own hardware.




WHY SHOULD I COUNT HOW MANY VISITORS COME INTO MY STORE / DESTINATION


In a sales-driven environment, being able to manage and influence the 4 walls
within which a store team has control is crucial. Counting the number of
visitors that enter your store, or rather the number of sales opportunities that
enter your store is important to influencing conversion and then sales.




HOW IS THE DATA PROVIDED?


Our data is primarily provided through three core mechanisms;

 * Tailored reports sent directly to your inbox
 * Our own online BI system, MRI Software’s Analyser; or
 * Through an API feed.


IS MRI'S FOOTFALL ANALYTICS DATA COMPLIANT WITH RELEVANT PRIVACY LAWS?


We are fully compliant with relevant privacy laws. Further information can be
found on our privacy policy page. For more information please follow this link.




HOW DO YOU MONITOR DEMOGRAPHICS?


Still, images of individuals approaching the camera are captured and analysed.
The data is translated into a numeric algorithm so no individual can be
identified. Machine learning analyses for biometrics and objects then, once
analysed, the images are discarded. This all happens within two seconds.




WHAT ARE THE BENEFITS OF MONITORING VISITOR DEMOGRAPHICS?


 * Measuring the success of demographically targeted campaigns
 * Understand which locations within a store or center are popular with each
   demographic segment, including differentiating between adults and children
 * Customer / visitor sentiment towards new campaigns, products, layouts
 * Understanding your actual target audience




LET’S CONNECT

Fill in the form to learn how our innovative software solutions can help your
organisation.




CALL 020 3861 7100 TODAY

Speak to an expert about MRI OnLocation Footfall Analytics

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