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Discover FIFA's Annual Report 2023

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Discover FIFA's Annual Report 2023

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Partners

Aramco
adidas
Coca-Cola
HYUNDAI • KIA
Visa

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FIFA.com


PARTNERS

The FIFA World Cup™ is the most effective international marketing platform,
reaching millions of people in over 200 countries throughout the world. In order
to be able to stage an event of such a scale, the support of Commercial
Affiliates, who provide vital services and product support for the entire
event's operations, is crucial.

The standard rights package includes:

The use of the Official Marks

Exposure in and around the stadium, in all Official FIFA publications and on the
official website,

Acknowledgement of their support through an extensive FIFA World Cup™ sponsor
recognition programme

Ambush marketing protection

Hospitality opportunities

Direct advertising and promotional opportunities and preferential access to FIFA
World Cup™ broadcast advertising

In addition, the Partners are offered the possibility to tailor their
sponsorship according to their marketing strategy and needs. For example, they
can individually use the Official logo and create composite logos. This not only
allows them to differentiate themselves creatively from uninvolved third parties
but also gives them an excellent marketing tool.



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ALL PARTNERS

ARAMCO

Aramco becomes FIFA’s Major Worldwide Partner exclusive in the energy category
until 2027, with sponsorship rights for multiple events including the highly
anticipated FIFA World Cup 26™.

Read More


ADIDAS

Being the most popular sport worldwide, football is clearly one of adidas’ key
strategic priorities. For over 70 years, adidas has led all major developments
in boot, ball and apparel technologies.

Read More


COCA-COLA

One of the longest-standing corporate partners of FIFA, with a formal
association since 1974 and an official sponsorship of FIFA World Cup™ that began
in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since
1950.

Read More


HYUNDAI • KIA

Football partnerships are a fundamental pillar of Hyundai/Kia’ global marketing
strategy that provide compelling opportunities to build an emotional connection
with customers by sharing in their passion for football.

Read More


VISA

Visa has had exclusive access to experiences at more than 40 FIFA events,
including 2018 FIFA World Cup Russia™, FIFA Women’s World Cup France 2019™ and
the upcoming FIFA World Cup Qatar 2022™.

Read More


QATAR AIRWAYS

FIFA and Qatar Airways have solidified their partnership until 2030, embarking
on an exciting journey that enables passionate fans to participate in
cross-cultural moments of human achievement and unity.

Read More


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