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Submission: On October 26 via api from US — Scanned from DE
Submission: On October 26 via api from US — Scanned from DE
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Duplicate Listings Policy
In this article:
Overview
Duplicate Listings Policy
Best Practices
OVERVIEW
On Walmart Marketplace, a single item can be offered by multiple sellers. If a
Marketplace item is offered by multiple sellers and it shares the same product
identifier, the items will be combined into a single listing to help create a
better navigation experience on Walmart.com.
If you submit an incorrect product ID for an item that is already sold on
Walmart.com, it may result in duplicate listings. Duplicate listings clutter
search and browse results on Walmart.com and make it harder for customers to
find the product they want. Also, search engine optimization (SEO) is dependent
on accurate product IDs. If an item is not set up with the correct product ID,
it may not perform as well in Google searches.
Here’s an example of how duplicate listings appear on Walmart.com:
DUPLICATE LISTINGS POLICY
Creating duplicate listings is a violation of Walmart policy. Failure to adhere
to Marketplace policies may result in the removal of listings, account
suspension, or account termination.
Duplicate listings will be unpublished from Walmart.com. If you believe an item
was unpublished incorrectly or if you have questions, create a case for Partner
Support through the following path: Items and Inventory > Item is unpublished >
Other unpublished error codes.
You can correct a duplicate listing by updating the item’s product ID and
resubmitting the updated item data in Seller Center or via Walmart APIs. If you
are having trouble finding the correct product ID, contact the manufacturer or
visit the manufacturer’s site.
BEST PRACTICES
Follow these best practices to help avoid creating duplicate listings:
* Don’t use different product IDs to produce separate listings for the same
item for your supply chain or other internal needs.
* If you are the manufacturer or a brand owner, you should always purchase
product IDs for your items. Before purchasing an ID, check the item’s
packaging to verify if your item already has a product ID.
* If you cannot find a barcode on the item's packaging, you can search the
manufacturer’s site or other online sources for product IDs for
verification.
* Contact the manufacturer to confirm the correct product ID.
* Some items with different variant attributes such as quantity, size, color,
or flavor should have different product IDs (e.g., a pack of six boxes of
tissues should have a different product ID than a pack of four boxes). If you
confirm that a product ID does not exist for your specific variant, you can
purchase a new one.
2023-09-08
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