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Submitted URL:
http://go.cendynovations.com/
Effective URL:
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Submission: On July 15 via api (July 15th 2023, 12:13:15 pm UTC) from DE — Scanned from DE

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Text Content

Schedule a demo
Open Mobile Menu
 * What We Do
   * Explore
     
     
     OUR SOLUTIONS
     
     Find the right solution for your business.
     Learn More
     
     
     MARKETING
     
      * B2C CRM
      * Loyalty
      * Digital Marketing
      * Website & Creative Services
     
     
     RESERVATIONS
     
      * CRS & Distribution
      * Booking Engine
      * Call Center
      * Conversion Rate Optimization
     
     
     SALES
     
      * B2B CRM
      * Pegasus Corporate Sales
      * Proposal Rapid Response
      * Interactive Menus
     
     
     REVENUE
     
      * Revenue Management
      * Revenue Optimization
      * Group Revenue
 * Resources
   * Resources
     
     
     WHAT'S TRENDING
     
     Read the latest from the Cendyn Resource Library
     Learn More
     
     
     RESOURCE TOPICS
     
      * Marketing & Loyalty
      * Revenue Management
      * Reservations & Distribution
     
      * Group Business
      * eCommerce & Digital Marketing
      * Data Strategy
     
      * Industry Trends & Innovation
      * Casino Strategy
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     Featured
     
     
     SUCCESS STORIES
     
     Read more from our customers about how Cendyn helped solve their challenges
     Learn More
     
     
     CUSTOMERS
     
      * Who We Serve
      * Customer Stories
     
      * Hotel Chains
      * Boutique / Independent Hotels
      * Management Companies
     
      * Hospitality Gaming
      * Online Gaming
 * Customers
   * Who We Serve
   * Customer Stories
 * About
   * About Cendyn
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   * Careers
 * Contact
 * Help
 * Accessibility
   * Accessibility Options
     Enable High Contrast Mode


CONNECT WITH YOUR GUESTS ON THEIR UNIQUE JOURNEY

Create deeper, more profitable guest relationships by empowering your hotel
staff with the data they need at every touchpoint in the guest journey.
What can we help you with?
What can we help you with?
 * Audience segmentation
 * Business intelligence
 * Data management
 * Drive direct bookings
 * Email deliverability
 * Group business
 * Loyalty and retention
 * Real-time personalization
 * Revenue optimization
 * Single view of the customer




CENDYN IS A CATALYST FOR DIGITAL TRANSFORMATION

Cendyn provides hoteliers around the globe with innovative technology solutions
that enable more profitable guest relationships by empowering hotel staff with
the data they need.
What can we help you with?
What can we help you with?
 * Audience segmentation
 * Business intelligence
 * Data management
 * Drive direct bookings
 * Email deliverability
 * Group business
 * Loyalty and retention
 * Real-time personalization
 * Revenue optimization
 * Single view of the customer




DRIVE PROFITABILITY AND GUEST LOYALTY WITH INTEGRATED TECHNOLOGY

Cendyn empowers revenue, eCommerce, distribution, marketing, and sales teams
with a single source of truth.
What can we help you with?
What can we help you with?
 * Audience segmentation
 * Business intelligence
 * Data management
 * Drive direct bookings
 * Email deliverability
 * Group business
 * Loyalty and retention
 * Real-time personalization
 * Revenue optimization
 * Single view of the customer




CONNECT WITH YOUR GUESTS ON THEIR UNIQUE JOURNEY

Create deeper, more profitable guest relationships by empowering your hotel
staff with the data they need at every touchpoint in the guest journey.
What can we help you with?
What can we help you with?
 * Audience segmentation
 * Business intelligence
 * Data management
 * Drive direct bookings
 * Email deliverability
 * Group business
 * Loyalty and retention
 * Real-time personalization
 * Revenue optimization
 * Single view of the customer




CENDYN IS A CATALYST FOR DIGITAL TRANSFORMATION

Cendyn provides hoteliers around the globe with innovative technology solutions
that enable more profitable guest relationships by empowering hotel staff with
the data they need.
What can we help you with?
What can we help you with?
 * Audience segmentation
 * Business intelligence
 * Data management
 * Drive direct bookings
 * Email deliverability
 * Group business
 * Loyalty and retention
 * Real-time personalization
 * Revenue optimization
 * Single view of the customer


Built for Hoteliers, by Hoteliers


CENDYN HOSPITALITY CLOUD

See how It works

 * Marketing
 * Reservations
 * Revenue
 * Sales

 * Marketing
 * Reservations
 * Revenue
 * Sales


 * B2C CRM
   
   eInsight CRM consolidates and enriches disparate data and delivers
   personalized communications to every guest


 * LOYALTY
   
   eLoyalty builds long-term relationships with your best guests so they keep
   coming back


 * DIGITAL MARKETING
   
   Our full-service, in-house agency delivers personalized multi-channel
   campaigns to showcase your brand and amplify your reach


 * WEBSITE & CREATIVE SERVICES
   
   Powerful hospitality website design & technology services that tell your
   story uniquely for every guest


 * CRS & DISTRIBUTION
   
   Pegasus CRS optimizes demand across global distribution channels on a
   scalable reservations system with intelligent rate and inventory management
   tools


 * BOOKING ENGINE
   
   Our powerful Booking Engine is intuitive, elegant, and packed with features
   to help you convert lookers into direct bookers


 * CALL CENTER
   
   From flexible workflows for reservations agents to loyalty program
   integrations and voice services, Cendyn offers powerful, web-based solutions
   for all your call center needs


 * CONVERSION RATE OPTIMIZATION
   
   Drive higher direct bookings by ensuring your prices are the same or better
   than the OTAs and by personalizing your guest journey with Rate Match®


 * REVENUE MANAGEMENT
   
   Achieve total revenue optimization with Guestrev, a solution built to
   supercharge profit for every segment of your business


 * REVENUE OPTIMIZATION
   
   Driven by Power BI, Revintel provides total revenue analysis that transforms
   your disparate datasets into actionable business intelligence


 * GROUP REVENUE
   
   Grouprev optimizes total hotel revenue by maximizing the value of group and
   event spaces with demand-based pricing and forecasting


 * B2B CRM
   
   eInsight Sales enables you to take the lead with your sales pipeline and
   drive demand across your corporate business


 * PEGASUS CORPORATE SALES
   
   Realize increased sales and optimized visibility at the point of sale from
   the most relevant international feeder markets for GDS bookings


 * PROPOSAL RAPID RESPONSE
   
   Create contactless, personalized, on-brand, and media-rich proposals with
   eProposal


 * INTERACTIVE MENUS
   
   eMenus enables you to manage, revise, and publish online menus for catering
   and events in real time

Cendyn Hospitality Cloud


FIND THE RIGHT SOLUTION FOR YOUR BUSINESS

Tell us about your challenges, and we'll find the right solution for you

I'm looking for a solution for my 
Select hotel type
Select hotel type
 * Hotel chain
 * Independent brand
 * Hospitality gaming
 * Online gaming
 * Management company
 * Ownership group

to help with 
Select business problem

Select business problem
 * Audience segmentation
 * Business intelligence
 * Data management
 * Drive direct bookings
 * Email deliverability
 * Group business
 * Loyalty and retention
 * Real-time personalization
 * Revenue optimization
 * Single view of the customer

.
Get to know


A FEW OF OUR CUSTOMERS

From luxury resorts, management companies, hotel casinos to large chains and
brands, Cendyn works with tens of thousands of hoteliers across the globe

 * Chains & Brands
 * Luxury Resorts & Boutiques
 * Casino Hotels
 * Management Companies

 * Chains & Brands
 * Luxury Resorts & Boutiques
 * Casino Hotels
 * Management Companies

More info
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Success Story
Astotel Hotel Group uses Pegasus™ CRS & Corporate Sales services to optimize
room inventory and monitor rate parity as well as close more deals with
corporate clients.

THE CHALLENGE

The Astotel came to Cendyn with a series of challenges that are common to
independent brands, including the need for a well-rounded technology partner
that can provide solutions for a range of issues from distribution optimization
to corporate sales. In particular, the Astotel needed a technology platform
centered around inventory and rate management, including:

 * Effectively managing and optimizing room inventory across multiple
   distribution channels.
 * The ability to monitor rate parity and ensure both secure and correct
   information in real time to partners and colleagues.
 * Access to real-time data and reporting for decision-making.

They also required corporate sales support to:

 * Connect with corporate clients and travel management companies, negotiate
   rates, and establish relationships.
 * Effectively market the brand to this valuable market segment.
 * Simplify and personalize the RFP processes for the sales team.

THE SOLUTION

Distribution Solution

With Pegasus CRS, Astotel’s team can now easily and effectively manage rates and
inventory, as well as distribute it across numerous channels including OTAs,
different GDS and associated self-booking tools. This allows the hotel group to
reach different customer segments around the globe quickly on a single platform.
Astotel also benefits from real-time updates on inventory, rates, and bookings,
thus eliminating the need to manually track these details.

When it comes to optimizing rates, Pegasus CRS provides Astotel with centralized
management, including the ability to easily set up and manage rate elements for
each hotel, and adjust those factors in real time, for all channels. Some of the
top benefits include:

 * Seamless communication between different hotel departments and reducing the
   time spent on administrative tasks.
 * Simplified monitoring of partners’ compliance with rate parity. Astotel no
   longer needs to manually track partner rates, as they are adjusted in real
   time.
 * The CRS provides real-time data and analytics via group and hotel reports,
   enabling Astotel to optimize strategies based on up-to-date information.
   Thanks to automation, the data is also easy to extract and process. Depending
   on the data processed, these reports are also faster than the hotel’s PMS and
   provide more accurate data.

Corporate Sales Solution

Pegasus Corporate Sales directly connected Astotel with new corporate prospects,
enabling them to negotiate better rates and establish relationships with
corporate clients in a unique marketplace. They also benefited from a
streamlined RFP processes for their sales team, including the introduction of a
centralized tool to access all Companies RFPs, time savings by discovering and
targeting qualified customer accounts through the Pegasus Corporate Sales team,
and enhanced reporting with detailed analytics that allowed Astotel to customize
offers based on the preferences and requirements of each client.

These enhancements were ultimately achieved through more personalized RFIs,
which help Astotel prepare and target offers by providing preliminary
information on potential customers and defining selection criteria. With only a
small team available, having this information easily offers a valuable,
time-saving strategy to vet and negotiate profitable individual partnerships.



https://www.cendyn.com/customer-stories/astotel-hotel-group-uses-pegasus-crs-corporate-sales-services/
Read more
_blank
More info
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Success Story
Newport Beachside Hotel and Resort used Pegasus CRS & Booking Engine to drive
direct bookings and increase ADR

THE CHALLENGE

When Newport first began working with Cendyn in 2014, they needed a reservations
system solution that would allow them to overcome complicated manual systems and
effectively consolidate services.

When Alex Molgora (the hotel’s Director of Revenue Management) began at the
property, the Newport Hotel had no technology in place to handle reservations.
Instead, the existing hotel website consisted of a single landing page where
customers could send email queries about booking a stay. Reservations were then
handled manually. So Alex needed to create an entire IT infrastructure that
would increase bookings, streamline the reservations process and provide more
clarity and control over guest data to grow overall revenue.

THE SOLUTION

While Newport Hotel began working with Cendyn in 2014, Alex and his team made
the decision to consolidate their technology services in 2017/18. Reason being,
they had different vendors for marketing, the website, and marketing metrics at
the time. The goal was to mirror the brand structure of having all relevant
services and platforms under one umbrella. This was the catalyst for the hotel
moving its website, CRS and marketing over to Cendyn.

Implementing the Pegasus CRS (now part of Cendyn) and booking engine solutions
helped Newport Hotel analyze and leverage their data to better understand their
guests, drive direct bookings, and increase their ADR. A large part of that
success was utilizing Cendyn’s cloud-based reservations solution with superior
merchandising and dynamic pricing rules, as well as Cendyn’s highly-visual
interactive reporting tools.



https://www.cendyn.com/customer-stories/newport-hotel-success-story/
Read more
_self
More info
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Success Story
How Golden Nugget automates 34% of hotel reservation calls

THE CHALLENGE

Golden Nugget was looking for a complete solution to meet the overwhelming
reservations demand coming through on the phone. Without the staff to handle the
influx, they needed a way to automate the call booking process without
compromising on the guest experience.

With 87% of these calls fully automated, Golden Nugget was confident that the
combination of Cendyn’s web application and PolyAI voice assistant could handle
their most complex call type – reservations.


Although online booking is available, 70% of Golden Nugget hotel room
reservations are made over the phone. Each reservation takes around 4-5 minutes
and requires:

 * Loyalty member or guest details
 * Room type
 * Dates
   
 * Number of people
 * Deposit

THE SOLUTION

The combination of PolyAI and Cendyn was selected by Golden Nugget for its
human-like voice assistant and seamless, integrated reservation technology.
While the AI was not designed to replace their call center or PBX teams
entirely, it significantly reduced the volume of reps needed and wait time for
guests and allowed those employees to give their full attention to more complex
reservations or other operational needs while the voice assistant answered
questions about when the pool opens, restaurant hours and so on.

Reservation calls are complex with broad variability, with 15 different room
types available, different levels of loyalty club membership, and availability.
The voice assistant guides customers through the booking process in a way that
feels natural and friendly but still follows business logic.



https://www.cendyn.com/customer-stories/golden-nugget-call-center-success-story/
Read more
_self
More info
/wp-content/uploads/2023/05/country_partner_agrotourismo_fincahotel_sonpou_felanitx_header-1.jpg
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Success Story
CPH Hotels achieves a 67% increase in reservations with Pegasus CRS

THE CHALLENGE

CPH Hotels was looking for a solution that offers flexibility, scalability,
security, and support in managing their rates and inventory. They needed a
platform to provide a central source of truth for rates that would allow them to
be competitive in their market.

THE SOLUTION

Implementing the Pegasus CRS solution helped CPH Hotels optimize demand across
global distribution channels, drive direct bookings and increase their ADR. A
large part of that success was utilizing Cendyn’s cloud-based reservations
solution with robust connectivity and rate management tool.



https://www.cendyn.com/customer-stories/cph-success-story/
More info
_self
More info
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Success Story
Driving direct bookings with CRS

THE CHALLENGE

Rotana has a hugely popular Rotana Rewards Loyalty programme. It was extremely
important to acquire new members instantly during the booking process with ease
and convenience to them. Rotana also required that existing members have access
to their own member portal on the IBE where they can enjoy preferred dynamic
rates when booking and contribute their redeemed points for payment.

THE SOLUTION

Rotana partnered with Cendyn in 2019 to leverage their CRS and Booking Engine.
Rotana now has a member portal and IBE that integrates seamlessly with their
loyalty program and loyalty app with all the functionality that they were
looking for. Their Corporate Bookers have also benefited from Rotana eConnect; a
user access controlled booking engine for contracted rate bookings.



https://www.cendyn.com/customer-stories/rotana-success-story/
Watch video
_blank
More info
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Success Story
CRM, Loyalty and Upselling

ONYX is known for having its finger on the pulse when it comes to customer
relationship management, or CRM, for which they use Cendyn’s CRM platform. The
hospitality group has a thriving loyalty program, managed by Cendyn, with some
of their hotels attracting 85% of their guests to respective memberships.

ONYX also leverages the tight integration between Cendyn and Oaky so their
upselling efforts have sky-rocketed since launch “it is a testament to the fact
that guests are appreciating the opportunity to customize their stay
beforehand.”

They maintain a healthy ROI of over 8X across all properties in their portfolio,
with their best performing non-city hotel, Amari Havodda Maldives, earning an
average of $53.29 in incremental revenue per email sent. This hotel also happens
to bring in impressive email open rates and click through, with 83.57% and
71.07% respectively.



https://www.cendyn.com/wp-content/uploads/2021/06/Cendyn_Case_Report_Upselling-via-CRM-at-ONYX-Hospitality-Group.pdf
Read more
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More info
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Success Story
CRM

“Cendyn has gone above and beyond our expectations. From the program to the
support to the team, everyone is so quick to get back to us with resolutions for
any issues we have. Communication was great throughout the entire onboarding
process and the on-site training was fabulous. The Cendyn team didn’t just
provide solutions, they gave us a true education,” said Sarah DeVeau, Director
of Guest Services, Coeur d’Alene Resort

Despite the effects of the pandemic, Coeur d’Alene Resort still saw positive
growth in 2020:

 * Transient revenue as of October 2020 is up by 60% YOY
 * Total revenue in August 2020 was up 9.6% and up 7.4% September YOY



https://www.cendyn.com/wp-content/uploads/2021/12/Cendyn__Couer-dAlene-Resort_Customer-Success-Story_FO.pdf
Read more
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More info
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/wp-content/uploads/2023/03/Screenshot-2022-03-08-185902.webp
Success Story
CRM

Treasury on Collins, an apartment hotel in Melbourne Australia, was able to see
a big shift in direct bookings and improve their online reputation using
Guestfolio CRM. Currently sitting at number 1 on TripAdvisor in Melbourne, Quynh
Nguyen, Direct Marketing Specialist at Treasury on Collins, explains the results
they saw:

“Over the past 12 months, since using Guestfolio CRM, we’ve seen a massive shift
in direct bookings; we’re paying less commission and in turn driving more return
for the business.”

“We’ve been consistently ranked in the top 5 of 162 hotels in Melbourne on
TripAdvisor and this boost has not just improved our visibility on TripAdvisor,
but also improved our direct booking message through guest reviews.”



https://www.cendyn.com/customer-stories/treasury-on-collins-guestfolio-crm/
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Success Story
Proposal rapid response

Embassy Suites by Hilton LAX North (managed by Interstate Hotels & Resorts),
hosts a constant rotation of meetings and events. Offering a close drive to the
beach and downtown, as well as a robot butler named “Winnie,” the 220-room Los
Angeles hotel caters to a diverse mix of clients, including corporate, sports,
military and religious groups.

“I love eProposal,” said Katrina Banzon, Complex Director of Sales for Embassy
Suites by Hilton LAX North. “I recommend it to hoteliers and event planners
responding to RFPs. It saves time and gives you the competitive edge.”



https://www.cendyn.com/customer-stories/embassy-suites-by-hilton-lax-north-success-story/
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Success Story
CRM

“Having all our emails beautifully branded to match our website and brand voice
has helped us communicate with the guest so they know all our emails are coming
directly from us,” said Tracey Hewitson, Assistant General Manager at The
Ampersand in London, UK.

“The pre-arrival survey has allowed us to have more information prior to the
guest arriving and make sure their stay is tailored to exactly what they want it
to be. This has helped especially with guests booking through OTAs as from their
booking alone it’s difficult to ascertain what guests want. Having the
pre-arrival survey is an additional touch base for guests and that gives us more
information.”



https://www.cendyn.com/wp-content/uploads/2019/10/Cendyn_Ampersand-case-study.pdf
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Success Story
CRM

Lindner Hotels wanted to integrate the ORM platform TrustYou into their CRM in
order to improve operational processes, increase guest survey responses, and
incorporate survey results into customer segmentation within the CRM, which
would allow them to further personalize guest communication.

As a result of the 2-way integration with TrustYou, survey results are available
within the CRM’s Guest Profiles and are included in arrival reports. This
enables the entire team to be aware of the guest’s previous experiences so they
can improve the guest’s stay.

The team saw a 27% increase in reviews completed and an increase of 22% with
their email open rates due to personalization.



https://www.cendyn.com/wp-content/uploads/2021/03/Cendyn_Customer_Success_stories_Lindner-Hotel-Resorts.pdf
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Success Story
CRM

Tschuggen Hotel Group wanted to integrate pre-payment and credit card
authorization into automated guest communication in order to simplify the
process for guests and reduce manual processes for hotel employees while
ensuring a PCI compliant environment. Sensitive payment data does not need to be
handled by the hotel anymore, and PCI and charge-back risks as well as
error-prone manual tasks are eliminated. They saw immediate results:

 * 100% elimination of manual input errors
 * 5% decrease in payment loss (trending upwards)
 * 5 min of time saving per payment transaction



https://www.cendyn.com/wp-content/uploads/2021/04/Cendyn_Customer-Success-Story_Tschuggen-Hotel-Group.pdf
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Success Story
CRM & Loyalty

Roomzzz Aparthotels, a hotel brand specializing in luxury aparthotels across the
United Kingdom, successfully integrated Cendyn and Avvio’s technology to power
their loyalty program – Perkzzz.

One key pillar of the Roomzzz loyalty strategy was to offer member rates to
drive revenue and repeat bookings amongst their loyal guests. Connecting
Cendyn’s eLoyalty platform with the Avvio booking engine enabled them to do just
that. Roomzzz is now able to benefit from a simplified and centralized loyalty
program across their entire enterprise.

“We’re excited about the opportunity to work with Cendyn and Avvio together. The
integration between the two hospitality leaders will enable us deliver a
personalized loyalty experience for every guest and provide that unique offering
for our loyal guests,” said Robert Alley, Chief Operating Officer at Roomzzz.



https://www.cendyn.com/master-the-art-of-loyalty-at-your-hotel/
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Success Story
CRM & Digital Marketing

The Pilgrm chose Cendyn’s eInsight CRM to build and organize their guest
profiles in one central location and to create dynamic transactional emails and
other messages for each audience. The Pilgrm also utilized Cendyn’s Digital
Marketing services across all channels. Using guest insights from the CRM along
with Cendyn’s experts in search and content marketing, the hotel saw major gains
in both bookings and total revenue:

 * 134% YoY increase in bookings and 159% increase in revenue
 * Increase in ADR by 25%
 * 19:1 Return on advertising spend (ROAS)
 * An increase in database size of over 20,000 people



https://www.cendyn.com/wp-content/uploads/2021/04/Cendyn_Customer-Success-Story_The-Pilgrim_2021.pdf
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Success Story
Revenue management

Campbell’s Resort needed an automated revenue management solution that could
provide the business intelligence required to set rates optimally. They decided
to implement Cendyn’s Guestrev and Revintel to automate revenue management
processes, better analyze guest value and, gain insight on how to best price
their hotel.

“It was a great experience, from beginning to end. Navigation is simple, and the
learning curve is easy. With Revintel, we can pull up market segments and see
which day of the week is busiest or which company has done the most business
with us.” Libby Stowe, Revenue manager Campbell’s Resort Cendyn products in this
case study.



https://www.cendyn.com/wp-content/uploads/2019/11/Cendyn_Campbell%E2%80%99s-Resort-case-study_guestrev-revintel.pdf
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Success Story
Revenue management

In 2006, Borgata was among the majority group of casino hotels that offered two
types of rates: comps for highly rated players, and rack rates for all other
guests. From the very moment John Forelli was named Vice President Information
Technology at Borgata in June 2006, the University of Rhode Island MBA alumnus
recalls “wanting something different, something more powerful, more
sophisticated, more scientific.

“Cendyn’s system not only ensures we offer the right rates and comps based on a
guest’s total value, it also makes this information readily available to all
distribution channels. For our call center operators, little to no training is
involved and they spend much less time on each call,” said John Forell, Vice
President Information Technology The Borgata Hotel.



https://www.cendyn.com/wp-content/uploads/2019/11/Cendyn_Borgata-case-study_guestrev.pdf
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Success Story
Revenue optimization

CoralTree came to Cendyn looking for a business intelligence tool to help the
management company  make faster and better-informed revenue decisions across its
fleet of properties. The solution needed to provide all of CoralTree’s
stakeholders with the information they need – when and how they wanted to see
it. With Revintel, CoralTree gained an automated BI solution that quickly
analyzed data across systems, including property management systems (reflecting
data from their CRS, sales and catering platforms) and uploaded external
sources.

“Utilizing revintel’s robust library of reports we have been able to create very
detailed analytics which has allowed us to gain invaluable insight into demand
trends in our market. This information has led to smarter marketing spend,
greater reservation conversion and increased revenue capture.”



https://www.cendyn.com/customer-stories/coraltree-hospitality-group-revintel-success-story/
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Success Story
CRM

Hotel Granduca offers one of a kind luxury experiences, breathtaking vistas and
panoramic views of Austin. Based on a Tuscan villa concept, the property boasts
194 rooms sitting atop a hillside oasis. The Italian inspired property and one
of the “Leading Hotels of the World” is just minutes from downtown Austin’s
vibrant entertainment and cultural district.

“With Cendyn, we see direct, bottom line improvement to our CRM efforts and
ability to nurture a repeat client base,” said Ray DeJohn, Director of Sales &
Marketing for Hotel Granduca Austin.



https://www.cendyn.com/customer-stories/hotel-granduca-cendyn-success-video/
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Success Story
CRM

Being No.1 on TripAdvisor in Canberra, their guests, understandably, have high
expectations, Justin Bisa, Guest Experience Manager at East Hotel explains
“Trying to meet the needs of all the guests can be a challenge” so using
technology to help support their high influx of requests and expectations was
needed. “We are locally owned and operated so our aim is to make it personal
with every guest. We’re lucky that our owner sits with us in the back office, so
we are able to make decisions quickly. But of course, providing such a personal
experience with our guests comes with its challenges.”

“With CRM we are able to engage with guests before, during and after their stay.
It helps us retain more bookings in the future and maintains our personal
approach to all our guests.”



https://www.cendyn.com/customer-stories/east-hotel-success-story/
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Success Story
CRM

The Set Hotels are a beautiful group of modern grand hotels located in London,
Amsterdam and Paris. Filmed at The Conservatorium, Amsterdam we spoke to Martijn
van Eijk, Director of Guest Loyalty & Retention at The Set Hotels to see how
they use Cendyn’s CRM platform to drive loyalty at their hotels and build unique
relationships with all their guests.

https://www.cendyn.com/customer-stories/the-set-hotels-success-story/
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Success Story
Website Design & Creative

Mohegan Gaming & Entertainment, is one of the world’s most amazing destinations
with some of New England’s finest dining, hotel accommodations, retail shopping,
live entertainment and sporting events. We spoke to John Washko, VP Expo &
Convention Sales at Mohegan Sun to see how Cendyn helped the resort capture the
meetings and events market and compete effectively against the mega-resorts in
Las Vegas.

https://www.cendyn.com/customer-stories/mohegan-sun-casino-resort-success-story/
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Success Story
Revenue management

Benchmark Resorts and Hotels is an independent, privately held yet globally
recognized resort, hotel, and conference center management company. We spoke
with Julie Walsh, Area Director of Revenue for Benchmark Global Hospitality to
see how they use Cendyn’s Guestrev and Revintel to monitor total profit
management.

https://www.cendyn.com/customer-stories/benchmark-hospitality-success-story-revenue-cloud/
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Success Story
CRM and Digital Marketing

Situated on oceanfront Collins Avenue in the heart of Millionaire’s Row,
Fontainebleau Miami Beach is one of the most historically and architecturally
significant hotels on Miami Beach. We sat down with Josh Herman the Executive
Director of Marketing at The Fontainebleau Hotel to see how Cendyn’s eInsight
CRM and digital marketing helps find the type of guest that can take advantage
of everything the property has to offer.

https://www.cendyn.com/customer-stories/fontainebleau-cendyn-video-success-story/
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Success Story
Revenue management

The OHM brand has four properties each with a one-of-a-kind ambience and style,
designed to enhance every aspect of a guest’s experience by reflecting the
location’s culture, history and geography. We said down with Mary Arcuri, Group
Director of Reservations & Revenue at OHM Collection to see how Cendyn’s Revenue
Cloud integrated with their systems already in place to simplify forecasting and
reporting.

https://www.cendyn.com/customer-stories/ohm-collection-success-story-revenue-cloud/
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Success Story
Revenue management

Like countless other casino resorts, SGC went through numerous challenges
resulting from the pandemic. As the pandemic took hold across the globe, the
Seneca Nation decided to close its three casino properties on March 16th 2020.

“From the implementation to the re-opening to now, we’ve seen a significant
increase from where we were a year ago. We weren’t expecting that amount of
growth and anticipated a much slower start once we reopened, so it really speaks
to what’s possible when you have the right strategy, systems, and team in
place.”

“Strategically, we had to look at both short- and long-term forecasting with
Guestrev and adjust that to the current market demands without any historical
data to work from. The industry knowledge I received from the Cendyn team
steered us well. Only a month or two after re-opening, we began to see a great
response from the systems we put in place as well as positive responses from our
customers. We originally re-opened in mid-July, and by August/September, were
back to a really solid position. From a revenue management perspective, we’ve
seen very responsive numbers based on the strategy we implemented in June with
the recommendations from the Cendyn team. It’s been an upward trajectory ever
since,” said Corey Stanley – Director of Revenue Management, Seneca Gaming



https://www.cendyn.com/wp-content/uploads/2021/07/Seneca_Gaming_Success_Story_2021.pdf
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Success Story
Revenue management

In addition to an overall loss of revenue due to the pandemic, Foxwoods was
looking for a way to better identify and prioritize high value guests while
cutting down on cancellations. In the past, determining the value of each guest
was based off data from three months prior – so the information was already
outdated by the time anyone could look at it. As a result, demand and occupancy
became muddled as previous guests would wait for the promo offers to book. This
approach also resulted in numerous cancellations, as people would pre-emptively
book to lock in a promo rate, then cancel later on.

Despite closures and restrictions throughout the pandemic, and with the help of
Cendyn’s Guestrev, Foxwoods was able to produce 70% of the prior year’s revenue
with just 50% of the volume.



https://www.cendyn.com/wp-content/uploads/2021/08/Foxwoods_Customer_Success_August_FINAL_2021.pdf
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Success Story
Revenue management

The Cosmopolitan of Las Vegas is a luxury resort in the heart of the Las Vegas
Strip. We sat down with Colleen Birch, Senior Vice President, Revenue
Optimization at the Cosmopolitan of Las Vegas to discus how they use Grouprev to
optimize group pricing at their resort.

https://www.cendyn.com/customer-stories/cosmopolitan-las-vegas-success-story-rainmaker/
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Success Story
Revenue management

“We used Rainmaker’s system to accurately calculate the inventory needed to
address the forecasted lodger demand for our expansion, and we nailed it,” said
Wiggins. “The new 532-room, 21-story tower nearly doubled our room count and we
now average 95% occupancy with a total internal revenue increase of
approximately 45%. We never would have expanded to this size without the data
from Rainmaker’s system,” said Jeremiah Wiggins, the property’s director of
planning and analysis.

https://www.cendyn.com/wp-content/uploads/2021/10/Cendyn_Harrahs-Cherokee-case-study_guestrev_FO_01.pdf
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Success Story
Pegasus CRS - Hotel Trader

Hotel Trader, an innovative new platform from Pegasus CRS, offers simple and
highly scalable managed B2B distribution to a network of global and regional
channels generating a collective $50 billion annually in demand. The fully
integrated and automated platform allows Pegasus CRS customers to connect to a
network of demand partners in less than 10 minutes.

“Hotel Trader has created extraordinary value during COVID-19 by allowing us to
access domestic B2B distribution in the short term and supporting the long-term
outlook with international demand for 2021,” says Ankur Randev, Chief Commercial
Officer of Highgate Hotels. “Speed to market, agility and automation was not how
we would describe B2B distribution in the past. We are excited for this
partnership with Hotel Trader for B2B distribution of the future.”



https://www.pegs.com/news-and-press/pegasus-rolls-out-industry-first-solution-powered-by-hotel-trader-for-automated-b2b-distribution/
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Success Story
CRM

The Jumeirah Group is world-renowned for their luxurious hotels located
throughout the Middle East, Europe, and Asia-Pacific regions. Although the brand
is home to some of the most beautiful hotels, covering 24 properties in eight
countries, there is fierce competition globally. With Cendyn’s CRM, Jumeirah
Group has harnessed new solutions to master marketing automation and guest
intelligence:

 * Increased average spend per stay by 93%
 * Doubled average stay nights from 1.6 to 3.1
 * 45% email open rate on average



https://www.cendyn.com/wp-content/uploads/2019/08/Cendyn_Jumeirah-Group-case-study-002.pdf
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Cendyn


IN THE NEWS

3 May 2023, Boca Raton.


CARLTON CITY HOTEL SINGAPORE SELECTS CENDYN’S INDUSTRY-LEADING PLATFORM TO POWER
THEIR CRM

The Singapore-based hotel has chosen eInsight™ CRM to consolidate and enrich
their guest data, including enhanced segmentation and reporting capabilities.

Read more
26 April 2023, Boca Raton.


CENDYN ANNOUNCES SENIOR LEADERSHIP TEAM EXPANSION

Following the appointment of Jack Blaha as CEO, Cendyn announces the appointment
of CFO, CLO, COO, CPO and the promotion of long-standing CMO to...

Read more
4 April 2023, Boca Raton.


MIRAGGIO THERMAL RESORT SELECTS CENDYN’S NEW INTEGRATED SALES AND MARKETING
PLATFORM

The Greece-based luxury resort has chosen Cendyn’s streamlined technology and
services ecosystem to generate demand, build their pipeline, enhance guest
satisfaction and drive loyalty

Read more
21 March 2023, Boca Raton.


CENDYN ADDS NEW CRM ANALYTICS TO EINSIGHT CRM

The new game-changing visual reporting for eInsight CRM is powered by Microsoft
Power BI  

Read more






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