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necessary for optimizing CMP product delivery. SessionPixelbcookieLinkedInUsed
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if the cookie data needs to be updated in the visitor's browser.1
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on how the visitor uses the website.2 yearsHTTP_ga_#GoogleUsed by Google
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and what pages have been loaded with the purpose of generating reports for
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and what pages have been read.1 dayHTTP_vwo_uuidVWOUsed by Visual Website
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visitor – the cookie can also be set to improve the visitor's experience on a
website.PersistentHTML_cltkMicrosoftRegisters statistical data on users'
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the website. This is used to compile statistical reports and heatmaps for the
website owner.1 yearHTTPtdGoogleRegisters statistical data on users' behaviour
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to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.

NameProviderPurposeExpiryTypecollect/LinkedInCollects data on user behaviour and
interaction in order to optimize the website and make advertisement on the
website more relevant. SessionPixelMR [x2]MicrosoftUsed to track visitors on
multiple websites, in order to present relevant advertisement based on the
visitor's preferences. 7 daysHTTPMUID [x2]MicrosoftUsed widely by Microsoft as a
unique user ID. The cookie enables user tracking by synchronising the ID across
many Microsoft domains.1 yearHTTPSRM_BMicrosoftTracks the user’s interaction
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is used to measure the efficiency of advertisement on websites. 1
dayHTTPSMMicrosoftRegisters a unique ID that identifies the user's device during
return visits across websites that use the same ad network. The ID is used to
allow targeted ads.SessionHTTPlastExternalReferrer Meta Platforms, Inc.Detects
how the user reached the website by registering their last
URL-address.PersistentHTMLlastExternalReferrerTime Meta Platforms, Inc.Detects
how the user reached the website by registering their last
URL-address.PersistentHTMLIDEGoogleUsed by Google DoubleClick to register and
report the website user's actions after viewing or clicking one of the
advertiser's ads with the purpose of measuring the efficacy of an ad and to
present targeted ads to the user.1 yearHTTPpagead/landingGoogleCollects data on
visitor behaviour from multiple websites, in order to present more relevant
advertisement - This also allows the website to limit the number of times that
they are shown the same advertisement. SessionPixelads/ga-audiencesGoogleUsed by
Google AdWords to re-engage visitors that are likely to convert to customers
based on the visitor's online behaviour across
websites.SessionPixelNIDGoogleRegisters a unique ID that identifies a returning
user's device. The ID is used for targeted ads.6
monthsHTTPpagead/1p-user-list/#GoogleTracks if the user has shown interest in
specific products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement efforts
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Hubspot about the visitor's device and behaviour. Tracks the visitor across
devices and marketing channels.SessionPixel_fbp Meta Platforms, Inc.Used by
Facebook to deliver a series of advertisement products such as real time bidding
from third party advertisers.3 monthsHTTP_gcl_auGoogleUsed by Google AdSense for
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services. 3 monthsHTTPli_sugrLinkedInCollects data on user behaviour and
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website more relevant. 3 monthsHTTPUserMatchHistoryLinkedInEnsures visitor
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essential for the security of the website and visitor. 30
daysHTTPi/adsct [x2]Twitter Inc.The cookie is used by Twitter.com in order to
determine the number of visitors accessing the website through Twitter
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by third party advertisement hubs, which facilitates real-time bidding for
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and advertisement more relevant to the specific visitor.
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any interaction with active campaigns. This is used for optimizing advertisement
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content.SessionHTTPLogsDatabaseV2:V#||LogsRequestsStoreYouTubePendingPersistentIDBnextIdYouTubeUsed
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content.SessionHTTPremote_sidYouTubeNecessary for the implementation and
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content.SessionHTTPServiceWorkerLogsDatabase#SWHealthLogYouTubeNecessary for the
implementation and functionality of YouTube video-content on the website.
PersistentIDBTESTCOOKIESENABLEDYouTubeUsed to track user’s interaction with
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for the current domain180 daysHTTPYSCYouTubeRegisters a unique ID to keep
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seen.PersistentHTMLytidb::LAST_RESULT_ENTRY_KEYYouTubeUsed to track user’s
interaction with embedded content.PersistentHTMLYtIdbMeta#databasesYouTubeUsed
to track user’s interaction with embedded
content.PersistentIDByt-remote-cast-availableYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
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Kwalee’s Mission:


MAKING THE MOST FUN GAMES FOR THE WORLD'S PLAYERS



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mobile game downloads

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games published

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WHO IS KWALEE?

Kwalee has been making the most fun games for the world’s players for over a
decade. Our people are smart, caring and ambitious and creative energy flows
through our studios in the UK, India, China, Portugal and our talented remote
teams around the world. Join us and exceed your potential - whether you want an
expert publisher for your game or a life changing career with us. Let’s Play!

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With over 1 billion downloads, Kwalee offers award-winning publishing support -
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As a video game publisher, we launch and scale captivating games for PC and
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CAREERS AT KWALEE

Work at the Best Large Studio (TIGA 2021) and the Best Publisher (Mobile Game
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AS A GAME PUBLISHER, WE’RE SUPER PROUD OF OUR AWARDS




LIFE AT KWALEE



Dreaming of working in the games industry or for a studio that does things
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our success.


KWALEE HITS 1 BILLION MOBILE GAME DOWNLOADS – THANKS FOR PLAYING!

January 30, 2023 | By David Darling (CEO)



CELEBRATING QA – THE UNSUNG HEROES IN THE VIDEO GAME INDUSTRY

June 9, 2023 | By Kwalee Team



MUSE GAMES PARTNERS WITH THE IRC AHEAD OF WILDMENDER LAUNCH

August 18, 2023 | By Kwalee Team

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