resources.industrydive.com Open in urlscan Pro
2606:4700::6812:19a4  Public Scan

Submitted URL: https://link.marketingdive.com/click/30046536.87940/aHR0cDovL3Jlc291cmNlcy5pbmR1c3RyeWRpdmUuY29tL2RvdWJsaW5nLWRvd24tb24tZmlyc3Q...
Effective URL: https://resources.industrydive.com/doubling-down-on-first-party-data?utm_source=MD&utm_medium=Library&utm_campaign=BlueConic&utm_te...
Submission Tags: falconsandbox
Submission: On December 21 via api from US — Scanned from DE

Form analysis 1 forms found in the DOM

Name: FORM 0POST https://web-us11.mxradon.com/t/FormTracker.aspx

<form id="frmrlp-block-4" contenteditable="false" method="Post" enctype="multipart/form-data" action="https://web-us11.mxradon.com/t/FormTracker.aspx" searchkey="EmailAddress" onsubmit="return lpContentGrabber('frmrlp-block-4');" name="FORM 0"
  novalidate="true">
  <div id="lp-form" class="lp-form label-placement top" data-fieldlabel-fontsize="12" data-fieldlabel-fontfamily="Open Sans" data-fieldlabel-fontweight="bold" data-fieldlabel-color="#545454" data-field-height="40" data-field-color="#999999"
    data-field-backgroundcolor="#ffffff" data-field-fontfamily="Open Sans" data-field-bordercolor="#dedede" data-field-borderwidth="1" data-field-cornerradius="0" data-field-shadow="0" data-buttontext-fontsize="15"
    data-buttontext-fontfamily="Open Sans" data-buttontext-fontweight="bold" data-buttontext-color="#ffffff" data-button-color="#253b49" data-button-cornerradius="3" data-button-style="plain" data-button-alignment="center"
    style="width: 92%; margin: 4% 4% 0px;">
    <div id="sec-message-wrapper" class="lp-form-section sec-message-wrapper" style="display: none;">Thank you for your interest in the webinar! Check your inbox for an email with instructions on viewing the on-demand presentation.</div>
    <div id="sec-error-message-wrapper" class="lp-form-section sec-error-message-wrapper" style="display: none;">Oops something went wrong.</div>
    <div id="sec-fields-wrapper" class="lp-form-section sec-fields-wrapper">
      <div id="lp-form-column" class="lp-form-column  ui-sortable" style="">
        <div class="field-control-group " data-field-name="FirstName" data-field-type="text" data-seq="1"> <label class="field-label" for="FirstName" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">First Name <span
              class="mandatory" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">*</span> </label>
          <div class="field-control"> <input type="text" id="FirstName" name="FirstName" maxlength="100" value="" autocomplete="off"
              style="height:40px !important;color:#999999;background-color:#ffffff !important;border:1px solid #dedede !important;border-width:1px !important;border-radius:0px !important;-webkit-border-radius:0px !important;-moz-border-radius:0px !important;-o-border-radius:0px !important;font-family:Open Sans !important;-webkit-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;-moz-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;">
          </div>
          <div class="field-validation-messages"> <label id="Alert_Valid_FirstName" class="validation-msg hide">Invalid!</label> <label id="Alert_Mandatory_FirstName" class="validation-msg hide">Required</label> </div>
        </div>
        <div class="field-control-group " data-field-name="LastName" data-field-type="text" data-seq="2"> <label class="field-label" for="LastName" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">Last Name <span
              class="mandatory" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">*</span> </label>
          <div class="field-control"> <input type="text" id="LastName" name="LastName" maxlength="100" value="" autocomplete="off"
              style="height:40px !important;color:#999999;background-color:#ffffff !important;border:1px solid #dedede !important;border-width:1px !important;border-radius:0px !important;-webkit-border-radius:0px !important;-moz-border-radius:0px !important;-o-border-radius:0px !important;font-family:Open Sans !important;-webkit-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;-moz-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;">
          </div>
          <div class="field-validation-messages"> <label id="Alert_Valid_LastName" class="validation-msg hide">Invalid!</label> <label id="Alert_Mandatory_LastName" class="validation-msg hide">Required</label> </div>
        </div>
        <div class="field-control-group " data-field-name="EmailAddress" data-field-type="email" data-seq="3"> <label class="field-label" for="EmailAddress" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">Work Email <span
              class="mandatory" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">*</span> </label>
          <div class="field-control"> <input type="text" id="EmailAddress" name="EmailAddress" maxlength="100" value="" autocomplete="off"
              style="height:40px !important;color:#999999;background-color:#ffffff !important;border:1px solid #dedede !important;border-width:1px !important;border-radius:0px !important;-webkit-border-radius:0px !important;-moz-border-radius:0px !important;-o-border-radius:0px !important;font-family:Open Sans !important;-webkit-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;-moz-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;">
          </div>
          <div class="field-validation-messages"> <label id="Alert_Valid_EmailAddress" class="validation-msg hide">Invalid!</label> <label id="Alert_Mandatory_EmailAddress" class="validation-msg hide">Required</label> </div>
        </div>
        <div class="field-control-group " data-field-name="JobTitle" data-field-type="text" data-seq="4"> <label class="field-label" for="JobTitle" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">Job Title <span
              class="mandatory" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">*</span> </label>
          <div class="field-control"> <input type="text" id="JobTitle" name="JobTitle" maxlength="50" value="" autocomplete="off"
              style="height:40px !important;color:#999999;background-color:#ffffff !important;border:1px solid #dedede !important;border-width:1px !important;border-radius:0px !important;-webkit-border-radius:0px !important;-moz-border-radius:0px !important;-o-border-radius:0px !important;font-family:Open Sans !important;-webkit-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;-moz-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;">
          </div>
          <div class="field-validation-messages"> <label id="Alert_Valid_JobTitle" class="validation-msg hide">Invalid!</label> <label id="Alert_Mandatory_JobTitle" class="validation-msg hide">Required</label> </div>
        </div>
        <div class="field-control-group " data-field-name="Company" data-field-type="text" data-seq="5"> <label class="field-label" for="Company" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">Company <span
              class="mandatory" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">*</span> </label>
          <div class="field-control"> <input type="text" id="Company" name="Company" maxlength="100" value="" autocomplete="off"
              style="height:40px !important;color:#999999;background-color:#ffffff !important;border:1px solid #dedede !important;border-width:1px !important;border-radius:0px !important;-webkit-border-radius:0px !important;-moz-border-radius:0px !important;-o-border-radius:0px !important;font-family:Open Sans !important;-webkit-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;-moz-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0 !important;">
          </div>
          <div class="field-validation-messages"> <label id="Alert_Valid_Company" class="validation-msg hide">Invalid!</label> <label id="Alert_Mandatory_Company" class="validation-msg hide">Required</label> </div>
        </div>
        <div class="field-control-group " data-field-name="mx_Country" data-field-type="select" data-seq="6"> <label class="field-label" for="mx_Country" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">Country <span
              class="mandatory" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">*</span> </label>
          <div class="field-control"> <select id="mx_Country" name="mx_Country"
              style="height:46px !important;color:#999999;background-color:#ffffff !important;border:1px solid #dedede !important;border-width:1px !important;border-radius:0px !important;-webkit-border-radius:0px !important;-moz-border-radius:0px !important;-o-border-radius:0px !important;font-family:Open Sans !important;-webkit-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0  !important;-moz-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0  !important;box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0  !important;">
              <option value=""></option>
              <option value="United States">United States</option>
              <option value="Afghanistan">Afghanistan</option>
              <option value="Albania">Albania</option>
              <option value="Algeria">Algeria</option>
              <option value="Andorra">Andorra</option>
              <option value="Angola">Angola</option>
              <option value="Antigua and Barbuda">Antigua and Barbuda</option>
              <option value="Argentina">Argentina</option>
              <option value="Armenia">Armenia</option>
              <option value="Australia">Australia</option>
              <option value="Austria">Austria</option>
              <option value="Azerbaijan">Azerbaijan</option>
              <option value="Bahamas, The">Bahamas, The</option>
              <option value="Bahrain">Bahrain</option>
              <option value="Bangladesh">Bangladesh</option>
              <option value="Barbados">Barbados</option>
              <option value="Belarus">Belarus</option>
              <option value="Belgium">Belgium</option>
              <option value="Belize">Belize</option>
              <option value="Benin">Benin</option>
              <option value="Bhutan">Bhutan</option>
              <option value="Bolivia">Bolivia</option>
              <option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
              <option value="Botswana">Botswana</option>
              <option value="Brazil">Brazil</option>
              <option value="Brunei">Brunei</option>
              <option value="Bulgaria">Bulgaria</option>
              <option value="Burkina Faso">Burkina Faso</option>
              <option value="Burma">Burma</option>
              <option value="Burundi">Burundi</option>
              <option value="Cambodia">Cambodia</option>
              <option value="Cameroon">Cameroon</option>
              <option value="Canada">Canada</option>
              <option value="Cape Verde">Cape Verde</option>
              <option value="Central African Republic">Central African Republic</option>
              <option value="Chad">Chad</option>
              <option value="Chile">Chile</option>
              <option value="China">China</option>
              <option value="Colombia">Colombia</option>
              <option value="Comoros">Comoros</option>
              <option value="Congo, Democratic Republic of the">Congo, Democratic Republic of the</option>
              <option value="Congo, Republic of the">Congo, Republic of the</option>
              <option value="Costa Rica">Costa Rica</option>
              <option value="Cote dIvoire">Cote dIvoire</option>
              <option value="Croatia">Croatia</option>
              <option value="Cuba">Cuba</option>
              <option value="Cyprus">Cyprus</option>
              <option value="Czech Republic">Czech Republic</option>
              <option value="Denmark">Denmark</option>
              <option value="Djibouti">Djibouti</option>
              <option value="Dominica">Dominica</option>
              <option value="Dominican Republic">Dominican Republic</option>
              <option value="East Timor (see Timor-Leste)">East Timor (see Timor-Leste)</option>
              <option value="Ecuador">Ecuador</option>
              <option value="Egypt">Egypt</option>
              <option value="El Salvador">El Salvador</option>
              <option value="Equatorial Guinea">Equatorial Guinea</option>
              <option value="Eritrea">Eritrea</option>
              <option value="Estonia">Estonia</option>
              <option value="Ethiopia">Ethiopia</option>
              <option value="Fiji">Fiji</option>
              <option value="Finland">Finland</option>
              <option value="France">France</option>
              <option value="Gabon">Gabon</option>
              <option value="Gambia, The">Gambia, The</option>
              <option value="Georgia">Georgia</option>
              <option value="Germany">Germany</option>
              <option value="Ghana">Ghana</option>
              <option value="Greece">Greece</option>
              <option value="Grenada">Grenada</option>
              <option value="Guatemala">Guatemala</option>
              <option value="Guinea">Guinea</option>
              <option value="Guinea-Bissau">Guinea-Bissau</option>
              <option value="Guyana">Guyana</option>
              <option value="Haiti">Haiti</option>
              <option value="Holy See">Holy See</option>
              <option value="Honduras">Honduras</option>
              <option value="Hong Kong">Hong Kong</option>
              <option value="Hungary">Hungary</option>
              <option value="Iceland">Iceland</option>
              <option value="India">India</option>
              <option value="Indonesia">Indonesia</option>
              <option value="Iran">Iran</option>
              <option value="Iraq">Iraq</option>
              <option value="Ireland">Ireland</option>
              <option value="Israel">Israel</option>
              <option value="Italy">Italy</option>
              <option value="Jamaica">Jamaica</option>
              <option value="Japan">Japan</option>
              <option value="Jordan">Jordan</option>
              <option value="Kazakhstan">Kazakhstan</option>
              <option value="Kenya">Kenya</option>
              <option value="Kiribati">Kiribati</option>
              <option value="Korea, North">Korea, North</option>
              <option value="Korea, South">Korea, South</option>
              <option value="Kosovo">Kosovo</option>
              <option value="Kuwait">Kuwait</option>
              <option value="Kyrgyzstan">Kyrgyzstan</option>
              <option value="Laos">Laos</option>
              <option value="Latvia">Latvia</option>
              <option value="Lebanon">Lebanon</option>
              <option value="Lesotho">Lesotho</option>
              <option value="Liberia">Liberia</option>
              <option value="Libya">Libya</option>
              <option value="Liechtenstein">Liechtenstein</option>
              <option value="Lithuania">Lithuania</option>
              <option value="Luxembourg">Luxembourg</option>
              <option value="Macau">Macau</option>
              <option value="Macedonia">Macedonia</option>
              <option value="Madagascar">Madagascar</option>
              <option value="Malawi">Malawi</option>
              <option value="Malaysia">Malaysia</option>
              <option value="Maldives">Maldives</option>
              <option value="Mali">Mali</option>
              <option value="Malta">Malta</option>
              <option value="Marshall Islands">Marshall Islands</option>
              <option value="Mauritania">Mauritania</option>
              <option value="Mauritius">Mauritius</option>
              <option value="Mexico">Mexico</option>
              <option value="Micronesia">Micronesia</option>
              <option value="Moldova">Moldova</option>
              <option value="Monaco">Monaco</option>
              <option value="Mongolia">Mongolia</option>
              <option value="Montenegro">Montenegro</option>
              <option value="Morocco">Morocco</option>
              <option value="Mozambique">Mozambique</option>
              <option value="Namibia">Namibia</option>
              <option value="Nauru">Nauru</option>
              <option value="Nepal">Nepal</option>
              <option value="Netherlands">Netherlands</option>
              <option value="Netherlands Antilles">Netherlands Antilles</option>
              <option value="New Zealand">New Zealand</option>
              <option value="Nicaragua">Nicaragua</option>
              <option value="Niger">Niger</option>
              <option value="Nigeria">Nigeria</option>
              <option value="North Korea">North Korea</option>
              <option value="Norway">Norway</option>
              <option value="Oman">Oman</option>
              <option value="Pakistan">Pakistan</option>
              <option value="Palau">Palau</option>
              <option value="Palestinian Territories">Palestinian Territories</option>
              <option value="Panama">Panama</option>
              <option value="Papua New Guinea">Papua New Guinea</option>
              <option value="Paraguay">Paraguay</option>
              <option value="Peru">Peru</option>
              <option value="Philippines">Philippines</option>
              <option value="Poland">Poland</option>
              <option value="Portugal">Portugal</option>
              <option value="Qatar">Qatar</option>
              <option value="Romania">Romania</option>
              <option value="Russia">Russia</option>
              <option value="Rwanda">Rwanda</option>
              <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
              <option value="Saint Lucia">Saint Lucia</option>
              <option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
              <option value="Samoa">Samoa</option>
              <option value="San Marino">San Marino</option>
              <option value="Sao Tome and Principe">Sao Tome and Principe</option>
              <option value="Saudi Arabia">Saudi Arabia</option>
              <option value="Senegal">Senegal</option>
              <option value="Serbia">Serbia</option>
              <option value="Seychelles">Seychelles</option>
              <option value="Sierra Leone">Sierra Leone</option>
              <option value="Singapore">Singapore</option>
              <option value="Slovakia">Slovakia</option>
              <option value="Slovenia">Slovenia</option>
              <option value="Solomon Islands">Solomon Islands</option>
              <option value="Somalia">Somalia</option>
              <option value="South Africa">South Africa</option>
              <option value="South Korea">South Korea</option>
              <option value="South Sudan">South Sudan</option>
              <option value="Spain">Spain</option>
              <option value="Sri Lanka">Sri Lanka</option>
              <option value="Sudan">Sudan</option>
              <option value="Suriname">Suriname</option>
              <option value="Swaziland">Swaziland</option>
              <option value="Sweden">Sweden</option>
              <option value="Switzerland">Switzerland</option>
              <option value="Syria">Syria</option>
              <option value="Taiwan">Taiwan</option>
              <option value="Tajikistan">Tajikistan</option>
              <option value="Tanzania">Tanzania</option>
              <option value="Thailand">Thailand</option>
              <option value="Timor-Leste">Timor-Leste</option>
              <option value="Togo">Togo</option>
              <option value="Tonga">Tonga</option>
              <option value="Trinidad and Tobago">Trinidad and Tobago</option>
              <option value="Tunisia">Tunisia</option>
              <option value="Turkey">Turkey</option>
              <option value="Turkmenistan">Turkmenistan</option>
              <option value="Tuvalu">Tuvalu</option>
              <option value="Uganda">Uganda</option>
              <option value="Ukraine">Ukraine</option>
              <option value="United Arab Emirates">United Arab Emirates</option>
              <option value="United Kingdom">United Kingdom</option>
              <option value="Uruguay">Uruguay</option>
              <option value="Uzbekistan">Uzbekistan</option>
              <option value="Vanuatu">Vanuatu</option>
              <option value="Venezuela">Venezuela</option>
              <option value="Vietnam">Vietnam</option>
              <option value="Yemen">Yemen</option>
              <option value="Zambia">Zambia</option>
              <option value="Zimbabwe">Zimbabwe</option>
            </select> </div>
          <div class="field-validation-messages"> <label id="Alert_Valid_mx_Country" class="validation-msg hide">Invalid!</label> <label id="Alert_Mandatory_mx_Country" class="validation-msg hide">Required</label> </div>
        </div>
        <div class="field-control-group " data-field-name="mx_State" data-field-type="select" data-seq="7"> <label class="field-label" for="mx_State" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">State <span
              class="mandatory" style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">*</span> </label>
          <div class="field-control"> <select id="mx_State" name="mx_State"
              style="height:46px !important;color:#999999;background-color:#ffffff !important;border:1px solid #dedede !important;border-width:1px !important;border-radius:0px !important;-webkit-border-radius:0px !important;-moz-border-radius:0px !important;-o-border-radius:0px !important;font-family:Open Sans !important;-webkit-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0  !important;-moz-box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0  !important;box-shadow:rgba(0,0,0,0) 0 0 0, inset rgba(0,0,0,0) 0 0 0  !important;">
              <option value="" selected="selected"></option>
              <option value="Alabama">Alabama</option>
              <option value="Alaska">Alaska</option>
              <option value="Arizona">Arizona</option>
              <option value="Arkansas">Arkansas</option>
              <option value="California">California</option>
              <option value="Colorado">Colorado</option>
              <option value="Connecticut">Connecticut</option>
              <option value="Delaware">Delaware</option>
              <option value="District of Columbia">District of Columbia</option>
              <option value="Florida">Florida</option>
              <option value="Georgia">Georgia</option>
              <option value="Hawaii">Hawaii</option>
              <option value="Idaho">Idaho</option>
              <option value="Illinois">Illinois</option>
              <option value="Indiana">Indiana</option>
              <option value="Iowa">Iowa</option>
              <option value="Kansas">Kansas</option>
              <option value="Kentucky">Kentucky</option>
              <option value="Louisiana">Louisiana</option>
              <option value="Maine">Maine</option>
              <option value="Maryland">Maryland</option>
              <option value="Massachusetts">Massachusetts</option>
              <option value="Michigan">Michigan</option>
              <option value="Minnesota">Minnesota</option>
              <option value="Mississippi">Mississippi</option>
              <option value="Missouri">Missouri</option>
              <option value="Montana">Montana</option>
              <option value="Nebraska">Nebraska</option>
              <option value="Nevada">Nevada</option>
              <option value="New Hampshire">New Hampshire</option>
              <option value="New Jersey">New Jersey</option>
              <option value="New Mexico">New Mexico</option>
              <option value="New York">New York</option>
              <option value="North Carolina">North Carolina</option>
              <option value="North Dakota">North Dakota</option>
              <option value="Ohio">Ohio</option>
              <option value="Oklahoma">Oklahoma</option>
              <option value="Oregon">Oregon</option>
              <option value="Pennsylvania">Pennsylvania</option>
              <option value="Rhode Island">Rhode Island</option>
              <option value="South Carolina">South Carolina</option>
              <option value="South Dakota">South Dakota</option>
              <option value="Tennessee">Tennessee</option>
              <option value="Texas">Texas</option>
              <option value="Utah">Utah</option>
              <option value="Vermont">Vermont</option>
              <option value="Virginia">Virginia</option>
              <option value="Washington">Washington</option>
              <option value="West Virginia">West Virginia</option>
              <option value="Wisconsin">Wisconsin</option>
              <option value="Wyoming">Wyoming</option>
              <option value="Non US">Non US</option>
            </select> </div>
          <div class="field-validation-messages"> <label id="Alert_Valid_mx_State" class="validation-msg hide">Invalid!</label> <label id="Alert_Mandatory_mx_State" class="validation-msg hide">Required</label> </div>
        </div>
        <div class="field-control-group hidden-field" data-field-name="mx_Dive_Publication" data-field-type="select" data-seq="8"> <label class="field-label" for="mx_Dive_Publication"
            style="color:#545454;font-family:Open Sans;font-weight:bold;font-size:12px;">Dive Publication </label>
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        <div class="field-control-group hidden-field" data-field-name="mx_Campaign_Epic_Name" data-field-type="text" data-seq="9"> <label class="field-label" for="mx_Campaign_Epic_Name"
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          </div>
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    <div id="sec-formdata-wrapper" class="lp-form-section sec-formdata-wrapper" style="display: none;"><textarea
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Text Content

 
 
Sponsored content for Blue Conic by studioID


THE NEW WAYS MARKETERS ARE LEVERAGING FIRST-PARTY DATA



WEBINAR ON DEMAND
Duration: 30 minutes


Marketing as we know it is at a critical crossroads. Third-party cookie
deprecation and ever-evolving consumer privacy laws are forcing marketers to
rethink how they use data to understand and interact with consumers. As if this
wasn’t enough, the looming recession is only exacerbating the need for digital
transformation initiatives that drive efficiency, scalability, and growth.

This webinar explores how marketers can make the best use of their first-party
customer data to increase their agility, deliver privacy-led customer
experiences, and drive business outcomes. Attendees will also:

 * Get a first look at a company facing DTC marketing challenges in the current
   landscape
 * Learn why companies are turning to customer data platforms to enable
   organizational shifts towards using consented, first-party data as the
   backbone of their marketing strategies
 * Explore companies like Heineken, Mattel, and Belgian Cycling Factory
   leveraged their first-party data in new ways to transform customer
   relationships and grow their business

 

SPEAKERS  

Michele Szabocsik
VP of Product Marketing
BlueConic


Leena Jain
Chief Marketing Officer
Coravin


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