team.turtl.co Open in urlscan Pro
151.101.130.133  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Click here or press enter for the accessibility optimised version

The voice of the content marketer | Report containing 9 chapters.

Chapter 1 of 9.

Skip to content
Contents




RESEARCH REPORTMAKING YOUR CONTENT COUNT


TODAY’S MARKETERS HAVE MORE MONEY TO SPEND ON CONTENT—BUT ONLY 42% BELIEVE THEIR
STRATEGY IS VERY SUCCESSFUL. 
 
OUR RESEARCH IDENTIFIES SIX BEST PRACTICES THAT COULD MAKE ALL THE DIFFERENCE.

false
1 / 9



Click when you see this icon to immerse yourself in deeper content
Ok


Click here or press enter for the accessibility optimised version

The voice of the content marketer | Report containing 9 chapters.

Chapter 1 of 9.

Skip to content
Contents




RESEARCH REPORTMAKING YOUR CONTENT COUNT


TODAY’S MARKETERS HAVE MORE MONEY TO SPEND ON CONTENT—BUT ONLY 42% BELIEVE THEIR
STRATEGY IS VERY SUCCESSFUL. 
 
OUR RESEARCH IDENTIFIES SIX BEST PRACTICES THAT COULD MAKE ALL THE DIFFERENCE.

false
1 / 9



Click when you see this icon to immerse yourself in deeper content
Ok


Click here or press enter for the accessibility optimised version

The voice of the content marketer | Report containing 9 chapters.

Chapter 1 of 9.

Skip to content
Contents




RESEARCH REPORTMAKING YOUR CONTENT COUNT


TODAY’S MARKETERS HAVE MORE MONEY TO SPEND ON CONTENT—BUT ONLY 42% BELIEVE THEIR
STRATEGY IS VERY SUCCESSFUL. 
 
OUR RESEARCH IDENTIFIES SIX BEST PRACTICES THAT COULD MAKE ALL THE DIFFERENCE.

false
1 / 9



Click when you see this icon to immerse yourself in deeper content
Ok




Click here or press enter for the accessibility optimised version

The voice of the content marketer | Report containing 9 chapters.

Chapter 1 of 9.

Skip to content
Contents




RESEARCH REPORTMAKING YOUR CONTENT COUNT


TODAY’S MARKETERS HAVE MORE MONEY TO SPEND ON CONTENT—BUT ONLY 42% BELIEVE THEIR
STRATEGY IS VERY SUCCESSFUL. 
 
OUR RESEARCH IDENTIFIES SIX BEST PRACTICES THAT COULD MAKE ALL THE DIFFERENCE.

false
1 / 9



Click when you see this icon to immerse yourself in deeper content
Ok




We use cookies for user experience and analytics. By navigating this site you
agree to allow us to collect information through cookies. Learn more, including
about controls: Cookie Policy [ 1 ][ 2 ] ×

Please rotate your device.








,





THE VOICE OF THE CONTENT MARKETER | REPORT


THE VOICE OF THE CONTENT MARKETER - 2023 REPORT


<P>*<SPAN STYLE="COLOR:#00B0CC;"><B>RESEARCH REPORT</B></SPAN>*MAKING YOUR
CONTENT COUNT</P>


<P>TODAY’S MARKETERS HAVE MORE MONEY TO SPEND ON CONTENT—BUT ONLY <SPAN
STYLE="COLOR:#00B0CC;"><B>42%</B></SPAN> BELIEVE THEIR STRATEGY IS VERY
SUCCESSFUL.&NBSP;</P><P>&NBSP;</P><P>OUR RESEARCH IDENTIFIES SIX BEST PRACTICES
THAT COULD MAKE ALL THE DIFFERENCE.</P>


<P>THE EXECUTIVE SUMMARY</P>


<P>WE QUIZZED HUNDREDS OF MARKETERS ABOUT EVERYTHING FROM THEIR BUDGETS TO THEIR
BLOG POSTS. <B>HERE ARE THE (SOMETIMES SHOCKING) HEADLINES.</B></P>


THE EXECUTIVE SUMMARY


 * HOW ARE CONTENT BUDGETS SHIFTING? 


 * WHAT DOES ‘PERSONALIZED’ CONTENT REALLY LOOK LIKE? 


 * AND WHAT ARE TODAY’S MOST SUCCESSFUL MARKETERS DOING DIFFERENTLY?

These are just a few of the questions we wanted to answer when we commissioned
Sapio Research to survey marketers on both sides of the Atlantic.

 

 

 

 

--------------------------------------------------------------------------------


WHAT WE LEARNED, 
IN A NUTSHELL

Marketers now have more money to spend on creating and distributing the white
papers, blog posts, infographics, and other content pieces of their dreams.

Most marketers have seen their content marketing budget grow over the last
twelve months, and even more expect it to grow over the next twelve.

$345,000 OR £277,000

THE AVERAGE CONTENT MARKETING BUDGET

--------------------------------------------------------------------------------

But despite having deeper pockets than ever, marketers are struggling to create
innovative, engaging content.

And more often than not, their strategies fail to fully deliver.

Heartbreakingly, only 42% of marketers can bring themselves to rate their
content strategy as ‘very successful’.

56%

OF MARKETERS SAY THEIR CONTENT STRATEGY IS RARELY OR ONLY SLIGHTLY SUCCESSFUL

61%

OF THESE MARKETERS SAY CREATING INNOVATIVE, ENGAGING CONTENT IS A MAJOR
CHALLENGE

 

 

 

--------------------------------------------------------------------------------

DON’T WORRY, THAT’S ALL THE BAD NEWS OUT OF THE WAY.  
AND THERE’S PLENTY MORE GOOD NEWS TO COME.

For instance: Dig into the data, and it’s clear that the marketers with the most
successful content strategies have a lot in common. What’s more, the stuff
they’re doing is within the reach of almost any marketer.

Especially one with an increasingly generous budget.

These ‘very successful’ content marketers are more likely to create content with
consistently on-point branding and design, to personalize content, and to drive
that personalization with analytics.

They’re also more likely to consider behavioral psychology, create longer and
more interactive content pieces, and track metrics such as total read time and
number of sessions.

In fact, the most successful content marketers are more than twice as likely to
take a strongly data-led approach to their B2B marketing strategy.

 

 

WHAT DOES THIS MEAN FOR YOUR CONTENT STRATEGY?

Simply put, the things you probably think make a difference to your content’s
performance… do. 

Applying deep personalization, consistent design, and behavioral psychology. 

Having the right insights and being led by the data. It all helps. And if your
own content budget is growing, now could be the perfect time to add these
strings to your content creation bow.

YOU CAN STEAL SOME STRATEGIC MOVES FROM OUR MOST  
SUCCESSFUL RESPONDENTS BY FOLLOWING THESE SIX BEST PRACTICES:

01. 

CREATE A MIX OF SHORT AND IN-DEPTH CONTENT

02. 

USE PSYCHOLOGY TO OPTIMIZE ENGAGEMENT

03. 

EMBRACE THE INNOVATIVE AND INTERACTIVE

04. 

APPLY DATA-DRIVEN PERSONALIZATION

05. 

ENSURE EVERYTHING IS VISUALLY ON-BRAND

06. 

MEASURE A DEEPER SET OF METRICS

SWIM STRAIGHT TO A CHAPTER…


The methodology
Content budgets and barriers
Content format
Content design, personalization, and psychology
Measuring performance
The disarmingly simple conclusion

 


<P>METHODOLOGY</P>


<P>LEARN EXACTLY WHO ASKED THE QUESTIONS<BR>—<B>AND WHO ANSWERED THEM.</B></P>

METHODOLOGY

We commissioned leading research company, Sapio Research, to independently
conduct this study on our behalf.

In February and March of this year, their team reached out to marketers at UK
and US brands, asking them to participate in a short survey.

They received 410 responses, from marketers working in 18 different industries.

Click to explore in more detail!

WHO CONTRIBUTED TO THIS RESEARCH?

 

 

 

 


<P>CONTENT BUDGETS AND BARRIERS</P>


<P>DISCOVER HOW MUCH TODAY’S CONTENT MARKETERS HAVE TO SPEND—<B>AND WHAT
CHALLENGES THEY FACE.</B></P>


CONTENT BUDGETS ARE UP. 
AND THEY’RE RISING EVEN HIGHER.

The majority (a healthy 56%) of the marketers we spoke to told us their annual
content marketing budget has increased over the last 12 months. 

--------------------------------------------------------------------------------

What’s more, 62% said they expected it to rise even further in the coming year.

Even among marketers who haven’t seen a massive amount of success with their
content strategy, most believe their budget is set to grow.

70% OF VERY SUCCESSFUL CONTENT MARKETERS EXPECT THEIR BUDGETS TO INCREASE IN THE
NEXT 12 MONTHS 

… COMPARED TO 56% OF NOT VERY SUCCESSFUL MARKETERS

 

 

 

 

 

 

--------------------------------------------------------------------------------


THE MONEY BEING SPENT—AND WHERE IT’S ALL GOING.


We also asked each marketer to share the size of their annual budget, how that
size is decided, and what activities it funds.


£277K IS THE AVERAGE CONTENT MARKETING BUDGET (FOR OUR SAMPLE).
 

Of course, every marketer’s content budget will depend to a large extent on the
annual turnover of their employer. 

Our survey included businesses with less than 100 employees, and enterprises
with more than 10,000, across a broad range of industries.

--------------------------------------------------------------------------------


TELL US HOW BIG YOUR ORGANIZATION IS, AND IF YOU SHARE YOUR EMAIL ADDRESS AT THE
END OF THIS REPORT, WE’LL SEND YOU THE AVERAGE CONTENT BUDGET FOR ORGANIZATIONS
OF YOUR SIZE.

 * Under 25 employees
 * 26 to 250 employees
 * 251 to 999 employees
 * 1,000+ employees

Thanks! Remember to share your email address and we’ll be in touch!

--------------------------------------------------------------------------------


MOST MARKETERS (54%) TOLD US THEIR COMPANY’S ANNUAL BUSINESS OBJECTIVES
INFLUENCED THE SIZE OF THEIR BUDGET. 


As you might expect, most (56%) also said the historical performance of their
content was a factor in deciding how much they could spend in future.

Marketers are splitting their budgets fairly evenly between the core content
marketing activities of content creation, paid content distribution, and owned,
earned and organic content distribution. 

 

--------------------------------------------------------------------------------

NOT EVERY CONTENT MARKETER IS ROLLING IN ROI

All this money is being devoted to content, and yet—only 42% of marketers told
us their content strategy was very successful. 

 

 

THE GREATEST BARRIER TO SUCCESS, IDENTIFIED AS A MAJOR CHALLENGE BY 55% OF
MARKETERS, IS FINDING INNOVATIVE WAYS TO ENGAGE AUDIENCES.

Our respondents also called out a raft of other factors—including high costs,
long creation times and lengthy approvals—as holding back their content
strategies. But some content marketers are finding ways to leap these barriers
or, at the very least, to shrink them down to size. We know this to be true, not
just because of other findings in this study, but because we’re helping plenty
of them to do it.


THE BIGGEST CONTENT CHALLENGES FACED BY TODAY’S MARKETERS

01. FINDING INNOVATIVE WAYS TO ENGAGE

02. HIGH MARKETING TEAM COSTS

03. LONG CONTENT CREATION TIMES

04. CONTENT THAT DOESN’T GET READ

05. LENGTHY APPROVAL PROCESSES

STREAMLINING CISCO'S CONTENT MACHINE

Learn how Faith Wheller and her team slashed content costs and turnaround times,
while winning 7x more readers

 

 


<P>CONTENT FORMATS</P>


<P>DISCOVER WHAT MARKETERS ARE THROWING INTO THEIR CONTENT MIX—<B>AND
WHY.</B></P>

MARKETERS ARE RELYING ON WELL-WORN, SHORT-FORM CONTENT FORMATS.

Email newsletters and social posts are the most common formats, while more than
a third of marketers are still using PDFs, despite the format’s poor engagement
when compared to interactive documents like this one.

 

THE MOST POPULAR CONTENT FORMATS
 

 * Email newsletters  (used by 79% of respondents)

 * Social media posts  (used by 73% of respondents)

 * Influencer posts or videos  (used by 51% of respondents)

 * PDFs  (used by 35% of respondents)

 * Interactive documents  (used by 28% of respondents)

 * Other content formats  (used by 2% of respondents)

 

 

--------------------------------------------------------------------------------

BUT SUCCESSFUL MARKETERS HAVE A MORE VIBRANT CONTENT MIX.

Marketers with very successful content strategies are less likely to be seen
pulling together newsletters and social media posts, and more likely to be
spotted commissioning an influencer video or interactive content piece.

 

WHY DOES INTERACTIVE CONTENT (LIKE THIS REPORT) OUTPERFORM A PDF?


Watch Mike Follett, Managing Director at Lumen Research explain.

 


AND THEY’RE CREATING LONGER CONTENT.

VERY SUCCESSFUL CONTENT MARKETERS AREN’T JUST USING A GREATER VARIETY OF
FORMATS. ON AVERAGE, THEY’RE CREATING LONGER CONTENT PIECES.

 

OUR AVERAGE PIECE OF CONTENT MARKETING IS…

481 WORDS

VERY SUCCESSFUL CONTENT MARKETERS

338 WORDS

NOT VERY SUCCESSFUL CONTENT MARKETERS

 

 


WHICH CONTENT FORMATS SHOULD WE INCLUDE IN OUR NEXT SURVEY?

 * Infographics
 * Learning courses
 * LinkedIn carousels

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------


SO, WHY AREN’T MORE MARKETERS GOING LONG?

Whenever a marketer told us their average piece of content was less than 999
words long, we asked them why.

Many said they found short content to be effective, but others told us they
found it easier to personalize the content (48%), and easier to automate the
content’s design (31%).

--------------------------------------------------------------------------------

This suggests many marketers still don’t have the platforms they need to create
and personalize engaging long-form content like eBooks, white papers, and
reports at scale.

WHAT IF YOUR EBOOK OR WHITE PAPER WAS A TURTL DOC?


Just send us the PDF. We’ll show you how amazing your long-form content could
be! 

Submit PDF

 


<P>CONTENT DESIGN, PERSONALIZATION, AND PSYCHOLOGY</P>


<P>DISCOVER HOW MARKETERS ARE SHAPING IT TO THEIR <B>BRAND AND AUDIENCE.</B></P>

MARKETERS KNOW DESIGN MATTERS. 
BUT A LOT DON’T ALWAYS NAIL IT.

A surprisingly large proportion of marketers (42%) aren’t controlling and
aligning the visual presentation of everything they create.

A small number even told us they rarely or never ensure the consistency of
design across their content.

--------------------------------------------------------------------------------

Almost all of this group (86%) said their business was missing opportunities as
a direct result.

 

Design consistency is another best practice that’s more likely to be second
nature to a very successful content marketer, whether it’s using brand
guidelines, templates or strict approval processes.

7 IN 10 VERY SUCCESSFUL CONTENT MARKETERS ALWAYS ENSURE THEIR CONTENT IS
CONSISTENTLY DESIGNED

… COMPARED TO 5 IN 10 FOR NOT VERY SUCCESSFUL CONTENT MARKETERS

 

--------------------------------------------------------------------------------

 


WHICH HAS THE GREATEST IMPACT ON CONTENT PERFORMANCE?

 * Consistent design
 * Deep personalization
 * Psychology-led content creation

MARKETERS KNOW PERSONALIZATION MATTERS, TOO. BUT MOST COULD BE GOING MUCH
DEEPER.

Almost every one of the marketers we spoke to personalizes at least some of
their content. And when they do, they can see a range of highly desirable
benefits.

TOP THREE BENEFITS OF PERSONALIZATION:

60%

SAW INCREASED ENGAGEMENT

53%

SAW INCREASED 
LOYALTY

52%

SAW INCREASED 
SALES

 

 

WHAT OUR OWN DATA TELLS US ABOUT PERSONALIZATION

Turtl data shows ‘deeply’ personalized content delivers 84% more attention and
engagement than non-personalized content.

But when we asked marketers how they personalize their content, we discovered
just how much scope most have to up their game. Only one in three marketers say
they do what we call ‘basic’ personalization — tailoring content with the
recipient’s name or job role, or to reflect the recipient’s company.

Even fewer say they use analytics to tailor content to recipients based on their
preferences—though, once again, this was much more common among our group of
‘very successful’ marketers.

Interestingly, content marketers in the US are much more likely to personalize.
45% of US respondents said they change the content based on the recipient’s job
role, compared to just 24% of UK respondents.


4 IN 10 VERY SUCCESSFUL CONTENT MARKETERS USE ANALYTICS TO TAILOR CONTENT BASED
ON RECIPIENT PREFERENCES, COMPARED TO 2 IN 10 FOR NOT VERY SUCCESSFUL CONTENT
MARKETERS


USE ANALYTICS TO TAILOR CONTENT BASED ON RECIPIENT’S PREFERENCES

 

 

 

 

 

--------------------------------------------------------------------------------

SUCCESSFUL MARKETERS ARE WAY MORE LIKELY TO STUDY WHAT’S GOING ON IN THEIR
PROSPECTS’ HEADS.

When marketers judiciously apply the principles of behavioral psychology and
behavioral economics to their content, the impact can be profound.

But not all marketers are being led by the science.

--------------------------------------------------------------------------------

Compared to their peers, very successful marketers are almost x3.5 more
likely to always build content with behavioral psychology in mind.

> Very successful marketers are almost x3.5 more likely to always build content
> with behavioral psychology in mind.

 


THE PSYCHOLOGY OF ATTENTION


Why is having a little science a huge advantage for content marketers? 

Our Founder and CEO, Nick Mason, explains—with the help of shoes, obscure
Italian battles, and Britney Spears.

 

 

 

 


<P>CONTENT PERFORMANCE</P>


<P>DISCOVER HOW MARKETERS ARE DEFINING AND <B>MEASURING THEIR CONTENT’S
SUCCESS.</B></P>


WHAT DOES A HIGH-PERFORMANCE STRATEGY LOOK LIKE?

IS IT WHEN YOUR CONTENT GENERATES LEADS? OR DRIVES ENGAGEMENT? OR CONVERTS
ENTHUSIASTIC PROSPECTS INTO HAPPY CUSTOMERS?


A solid majority (58% to 59%) of marketers say they do judge content performance
based on each of the outcomes above.

The majority of very successful content marketers are also evaluating their
content based on insights into reader intent and page dwell time.

94%

OF MARKETERS AGREE DATA AND ANALYTICS ARE IMPORTANT TO THEIR B2B CONTENT
MARKETING STRATEGY

 

 

--------------------------------------------------------------------------------

WHAT METRICS ARE MARKETERS MEASURING? 

(TRY SAYING THAT FAST!)


The most popular metric, by some margin, is how many clicks content gets and
where those clicks occur.

 

HOW TO MEASURE CONTENT PERFORMANCE


Need a refresher on setting objectives, monitoring metrics, and scoring results?
Here’s a quick guide

 

 

 

 

--------------------------------------------------------------------------------

MEASURING CLICKS, LEADS AND BOUNCE RATES IS EQUALLY COMMON PRACTICE AMONG
MARKETERS, REGARDLESS OF THE SUCCESS OF THEIR STRATEGY.

But very successful marketers are more likely to have a keen eye on the number
of times content is being read or downloaded, and how long their readers are
spending in its thrall.

 

 


WHAT CAN’T YOU MEASURE THAT YOU WISH YOU COULD?

 * How my content is performing compared to industry benchmarks
 * Which topics a specific individual is most interested in
 * How well I’m using psychology to maximize engagement

 


<P>THE DISARMINGLY SIMPLE CONCLUSION</P>


<P>SUCCESSFUL CONTENT MARKETING MAY DEPEND ON BEING DILIGENT, LOOKING AT THE
DATA, AND GOING WHERE FEW OTHERS HAVE GONE BEFORE. <B>BUT IT’S NOT ROCKET
SCIENCE.</B></P>


THE ASTONISHING TAKEAWAY FROM OUR STUDY IS… NOT THAT ASTONISHING?

IF A MARKETER IS CURRENTLY SEEING HUGE SUCCESS WITH THEIR CONTENT, THERE’S A
GOOD CHANCE THEY’RE FOLLOWING SOME WELL-ESTABLISHED BEST PRACTICES:
 

01. Creating a mix of short and in-depth content
02. Using psychology to optimize engagement
03. Embracing the innovative and interactive
04. Applying data-driven personalization
05. Ensuring everything is visually on-brand
06. Measuring a deeper set of metrics

That dedication to metrics speaks to a wider mindset shared by the most
successful content marketers—and one of the biggest differences between them and
their less successful counterparts.

 

The fact is, very successful content marketers are more than twice as likely to
take a strongly data-led approach to their B2B content marketing.

> Very successful content marketers are more than 2x as likely to take a
> strongly data-led approach.

 

--------------------------------------------------------------------------------

And it’s a virtuous circle. Armed with a dashboard full of data to prove the
impact of their content, they’re also seeing significantly larger upticks in
their content budget, year on year.

 

If that’s not a reason to sharpen up your content marketing, we don’t know what
is.

--------------------------------------------------------------------------------


WE HOPE YOU’VE FOUND THIS REPORT USEFUL, WHETHER IT’S REINFORCED YOUR HARD-WON
CONTENT MARKETING EXPERIENCE, OR INSPIRED YOU TO CHANGE UP YOUR STRATEGY, AND
USE YOUR GROWING BUDGET TO STEAL SOME IMPACTFUL MOVES FROM YOUR PEERS.

We’re planning to conduct this type of survey, in bigger and better ways, year
on year.  

--------------------------------------------------------------------------------

Let us know what question you’d most like to put to marketers next time around…

 

 

 


THIS STUDY HAS IDENTIFIED SIX BEST PRACTICES. BUT WHICH DO YOU THINK IS THE MOST
IMPORTANT?

 * Creating a mix of short and in-depth content
 * Using psychology to optimize engagement
 * Embracing the innovative and interactive
 * Applying data-driven personalization
 * Ensuring everything is visually on-brand
 * Measuring a deeper set of metrics

Created with Sketch.

word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word word word word word word word word word
word word word word word word word word

mmMwWLliI0fiflO&1
mmMwWLliI0fiflO&1
mmMwWLliI0fiflO&1
mmMwWLliI0fiflO&1
mmMwWLliI0fiflO&1
mmMwWLliI0fiflO&1
mmMwWLliI0fiflO&1

Cookie consent

We use cookies to make your interactions with our website more meaningful. They
help us better understand how our website is being used so that we can
personalize your content experience.Read More

PreferencesAccept all

Privacy Policy
Necessary
Functional
Analytics
Advertisement
Others
Save my preferences
Privacy Policy

This website uses cookies to improve your experience while you navigate through
the website. Out of these cookies, the cookies that are categorized as necessary
are stored on your browser as they are essential for the working of basic
functionalities of the website.

We also use third-party cookies that help us analyze and understand how you use
this website, to store user preferences and provide them with content and
advertisements that are relevant to you. These cookies will only be stored on
your browser with your consent to do so. You also have the option to opt-out of
these cookies. But opting out of some of these cookies may have an effect on
your browsing experience.

Click here to read our full Privacy Policy

Necessary


Necessary cookies are crucial for the basic functions of the website and the
website will not work in its intended way without them. These cookies do not
store any personally identifiable data.

CookieTypeDurationDescriptionPHPSESSIDhttpssessionThis cookie is native to PHP
applications. The cookie is used to store and identify a users' unique session
ID for the purpose of managing user session on the website. The cookie is a
session cookies and is deleted when all the browser windows are
closed.__cfduidhttps1 monthThe cookie is used by cdn services like CloudFare to
identify individual clients behind a shared IP address and apply security
settings on a per-client basis. It does not correspond to any user ID in the web
application and does not store any personally identifiable
information._GRECAPTCHAhttps5 months 27 daysThis cookie is set by Google. In
addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie
(_GRECAPTCHA) when executed for the purpose of providing its risk
analysis.__hssrchttpssessionThis cookie is set by Hubspot. According to their
documentation, whenever HubSpot changes the session cookie, this cookie is also
set to determine if the visitor has restarted their browser. If this cookie does
not exist when HubSpot manages cookies, it is considered a new
session.JSESSIONIDhttpssessionUsed by sites written in JSP. General purpose
platform session cookies that are used to maintain users' state across page
requests.cky-active-checkhttps1 dayThe cookie is set by CookieYes to check if
the consent banner is active on the website.cookieyesIDhttps1 yearUnique
identifier for visitors used by CookieYes with respect to the
consentcky-consenthttps1 yearThe cookie is set by CookieYes to remember the
user's consent to the use of cookies on the website.cookieyes-necessaryhttps1
yearThis cookie is set by CookieYes and is used to remember the consent of the
users for the use of cookies in the 'Necessary'
category.cookieyes-functionalhttps1 yearThis cookie is set by CookieYes and is
used to remember the consent of the users for the use of cookies in the
'Functional' category.cookieyes-analyticshttps1 yearThis cookie is set by
CookieYes and is used to remember the consent of the users for the use of
cookies in the 'Analytics' category.cookieyes-advertisementhttps1 yearThis
cookie is set by CookieYes and is used to remember the consent of the users for
the use of cookies in the 'Advertisement' category.cky-actionhttp1 yearNo
descriptionshowPricingPlanshttpsessionUsed for persisting pricing page
settingscookieyes-otherhttps1 yearCookieYes sets this cookie to remember the
consent of users for the use of cookies in the 'Other' category._lfahttps2
yearsThis cookie is set by the provider Leadfeeder to identify the IP address of
devices visiting the website, in order to retarget multiple users routing from
the same IP address.csrftokenhttpspastThis cookie is associated with Django web
development platform for python. Used to help protect the website against
Cross-Site Request Forgery attacksx-ms-gateway-slicehttpssessionThis cookie is
set by Microsoft for secure authentication of the users' login
details.stsservicecookiehttpssessionThis cookie is set by Microsoft for secure
authentication of the users' login details.MS0https30 minutesThis cookie is set
by Microsoft to identify a particular session.MSFPChttps1 yearThis cookie is set
by Microsoft to recognize unique web browsers that visit Microsoft sites. It is
used for advertising, site analytics, and other operational
purposes.sessionhttpssessionNo description available.hasSeenCookieNoticehttp3650
days

Remembers if a reader has seen our cookie notice.

noCookieshttp3650 days

Remembers if the reader has opted out of cookies.

readerIdhttp10 yearsNo descriptioncookietesthttpsessionNo
descriptionisAuthenticatedhttppastNo descriptionaccessTokenIdhttp15 minutes

Used in authentication processes.

Functional


Functional cookies help to perform certain functionalities like sharing the
content of the website on social media platforms, collect feedbacks, and other
third-party features.

CookieTypeDurationDescriptionli_gchttp2 yearsUsed to store consent of guests
regarding the use of cookies for non-essential
purposeswordpress_google_apps_loginhttpssessionThis is a functional cookie used
for WordPress.This cookie allows the users to login to the site with their
Google account. langhttpssessionThis cookie is used to store the language
preferences of a user to serve up content in that stored language the next time
user visit the website.bcookiehttps2 yearsThis cookie is set by linkedIn. The
purpose of the cookie is to enable LinkedIn functionalities on the
page.lidchttps1 dayThis cookie is set by LinkedIn and used for
routing.messagesUtkhttps1 year 24 daysThis cookie is set by hubspot. This cookie
is used to recognize the user who have chatted using the messages tool. This
cookies is stored if the user leaves before they are added as a contact. If the
returning user visits again with this cookie on the browser, the chat history
with the user will be loaded.__hsschttps30 minutesThis cookie is set by HubSpot.
The purpose of the cookie is to keep track of sessions. This is used to
determine if HubSpot should increment the session number and timestamps in the
__hstc cookie. It contains the domain, viewCount (increments each pageView in a
session), and session start timestamp. __cf_bmhttps30 minutesThis cookie, set by
Cloudflare, is used to support Cloudflare Bot Management. sp_thttps1 yearThe
sp_t cookie is set by Spotify to implement audio content from Spotify on the
website and also registers information on user interaction related to the audio
content.sp_landinghttps1 dayThe sp_landing is set by Spotify to implement audio
content from Spotify on the website and also registers information on user
interaction related to the audio content./lead_.+/http3650 days

Remembers if a form has been submitted.

/lead_dismissed_.+/http3650 days

Remembers if a form has been dismissed.

/cover_lead_.+/http3650 days

Remembers if a cover form has been submitted.

/pollDidVote_.+/http3650 days

Remembers if a poll has been answered.

/cached_.+/http3650 days

Remembers if a Doc has been cached.

Analytics


Analytical cookies are used to understand how visitors interact with the
website. These cookies help provide information on metrics the number of
visitors, bounce rate, traffic source, etc.

CookieTypeDurationDescriptionAnalyticsSyncHistoryhttp1 monthUsed to store
information about the time a sync took place with the lms_analytics
cookie_gat_UA-47049948-1http1 minuteGoogle Analytics cookie to throttle the
request rate._hjIncludedInPageviewSamplehttp2 minutesNo
description_hjAbsoluteSessionInProgresshttp30 minutesNo
description_hjIncludedInSessionSamplehttp2 minutesNo descriptionCONSENThttp16
years 9 months 3 days 13 hours 16 minutesNo description_gcl_auhttps3 monthsThis
cookie is used by Google Analytics to understand user interaction with the
website._gahttps2 yearsThis cookie is installed by Google Analytics. The cookie
is used to calculate visitor, session, campaign data and keep track of site
usage for the site's analytics report. The cookies store information anonymously
and assign a randomly generated number to identify unique visitors._gidhttps1
dayThis cookie is installed by Google Analytics. The cookie is used to store
information of how visitors use a website and helps in creating an analytics
report of how the website is doing. The data collected including the number
visitors, the source where they have come from, and the pages visted in an
anonymous form._uetsidhttps1 dayThis cookies are used to collect analytical
information about how visitors use the website. This information is used to
compile report and improve site._IJCIDhttps10 yearsThis cookie is used by Fospha
marketing and is used to analyze the usage of the site by the
users._hjFirstSeenhttps30 minutesThis is set by Hotjar to identify a new user’s
first session. It stores a true/false value, indicating whether this was the
first time Hotjar saw this user. It is used by Recording filters to identify new
user sessions.__hstchttps1 year 24 daysThis cookie is set by Hubspot and is used
for tracking visitors. It contains the domain, utk, initial timestamp (first
visit), last timestamp (last visit), current timestamp (this visit), and session
number (increments for each subsequent session).hubspotutkhttps1 year 24
daysThis cookie is used by HubSpot to keep track of the visitors to the website.
This cookie is passed to Hubspot on form submission and used when deduplicating
contacts._gaexphttps2 months 24 days 13 hours 18 minutesThis cookie is used to
determine a user's inclusion in an experiment and the expiry of experiments a
user has been included in.YSChttpssessionThis cookies is set by Youtube and is
used to track the views of embedded videos._gathttps1 minuteThis cookies is
installed by Google Universal Analytics to throttle the request rate to limit
the colllection of data on high traffic sites._dd_shttps15 minutes

No description available.

_gat_gtag_UA_168643528_3https1 minuteSet by Google to distinguish
users._gat_UA-131723199-6https1 minuteA variation of the _gat cookie set by
Google Analytics and Google Tag Manager to allow website owners to track visitor
behaviour and measure site performance. The pattern element in the name contains
the unique identity number of the account or website it relates
to._gat_gtag_UA_124852926_2https1 minuteSet by Google to distinguish
users.ai_sessionhttps30 minutesThis is a unique anonymous session identifier
cookie set by Microsoft Application Insights software to gather statistical
usage and telemetry data for apps built on the Azure cloud
platform._gat_UA-84580277-23https1 minuteA variation of the _gat cookie set by
Google Analytics and Google Tag Manager to allow website owners to track visitor
behaviour and measure site performance. The pattern element in the name contains
the unique identity number of the account or website it relates
to._ga_9WSQ78SZPPhttps2 yearsThis cookie is installed by Google
Analytics._dc_gtm_UA-84580277-22https1 minuteThis is a Google Tag Manager cookie
that is used to control the loading of a Google Analytics script tag, to track
the performance of ad campaigns._webeo_trkhttp20 years

The _webeo_trk cookie allows a website to track device visit history on the
sites on which the cookie is installed. Tracking is performed anonymously and is
not used for cross-site tracking purposes.

Advertisement


Advertisement cookies are used to deliver visitors with customized
advertisements based on the pages they visited before and analyze the
effectiveness of the ad campaign.

CookieTypeDurationDescription_uetvidhttps16 days 6 hoursUsed to track visitors
on multiple websites, in order to present relevant advertisement based on the
visitor's preferences.UserMatchHistoryhttps1 monthLinkedin - Used to track
visitors on multiple websites, in order to present relevant advertisement based
on the visitor's preferences.MUIDhttps1 year 24 daysUsed by Microsoft as a
unique identifier. The cookie is set by embedded Microsoft scripts. The purpose
of this cookie is to synchronize the ID across many different Microsoft domains
to enable user tracking.test_cookiehttps15 minutesThis cookie is set by
doubleclick.net. The purpose of the cookie is to determine if the user's browser
supports cookies.bscookiehttps2 yearsThis cookie is a browser ID cookie set by
Linked share Buttons and ad tags. _fbphttps3 monthsThis cookie is set by
Facebook to deliver advertisement when they are on Facebook or a digital
platform powered by Facebook advertising after visiting this website.frhttps3
monthsThe cookie is set by Facebook to show relevant advertisments to the users
and measure and improve the advertisements. The cookie also tracks the behavior
of the user across the web on sites that have Facebook pixel or Facebook social
plugin.VISITOR_INFO1_LIVEhttps5 months 27 daysThis cookie is set by Youtube.
Used to track the information of the embedded YouTube videos on a
website.IDEhttps1 year 24 daysUsed by Google DoubleClick and stores information
about how the user uses the website and any other advertisement before visiting
the website. This is used to present users with ads that are relevant to them
according to the user profile.ANONCHKhttps10 minutesThe ANONCHK cookie, set by
Bing, is used to store a user's session ID and also verify the clicks from ads
on the Bing search engine. The cookie helps in reporting and personalization as
well.yt-remote-device-idhttpsneverYouTube sets this cookie to store the video
preferences of the user using embedded YouTube
video.yt-remote-connected-deviceshttpsneverYouTube sets this cookie to store the
video preferences of the user using embedded YouTube video.driftt_aidhttps2
yearsThe driftt_aid cookie is an anonymous identifier token set by Drift.com for
tracking purposes and helps to tie the visitor onto the website. The cookie also
allows Drift to remember the information provided by the site visitor, through
the chat on successive site visits.yt.innertube::nextIdhttpsneverThis cookie,
set by YouTube, registers a unique ID to store data on what videos from YouTube
the user has seen.yt.innertube::requestshttpsneverThis cookie, set by YouTube,
registers a unique ID to store data on what videos from YouTube the user has
seen._mkto_trkhttps2 yearsThis cookie, provided by Marketo, has information
(such as a unique user ID) that is used to track the user's site usage. The
cookies set by Marketo are readable only by Marketo.

Others


Other uncategorized cookies are those that are being analyzed and have not been
classified into a category as yet.

CookieTypeDurationDescriptionSMhttpssessionNo description
available._hjSessionUser_1100431http1 yearNo description_hjSession_1100431http30
minutesNo description_clckhttp1 yearNo description_clskhttp1 dayNo
descriptionttl-historyhttp10 yearsNo descriptionreaderIdhttp10 yearsNo
descriptionsessionhttpssessionNo description
available._lfa_test_cookie_storedhttppastNo descriptionrecent_writehttpspastNo
descriptionintercom-id-dzk3526phttp8 months 26 days 1 hourNo
descriptionintercom-session-dzk3526phttp7 daysNo descriptiongtm_idhttps1 yearNo
description available.isAuthenticatedhttppastNo
descriptioncookietesthttpsessionNo
descriptionlead_5eb29eadb47dd723b9328651http10 yearsNo
descriptiondriftKeyhttpsessionNo descriptiondrift_campaign_refreshhttps29
minutesNo description available.drift_aidhttp2 yearsNo
descriptionga_clientIdhttpsneverNo description available.slireghttps7 daysNo
description available.sliguidhttps1 yearNo description
available.slirequestedhttps1 yearNo description available.turtl-perso-phttp10
yearsNo descriptionli_sugrhttps3 monthsNo description
available.loglevelhttpsneverNo description
available.dd_cookie_test_62e46563-4eae-446c-ae12-f3e6c6bebb49httppastNo
descriptionRedirectToThinEmbedhttpssessionNo
descriptionwfeSessionIdhttpssessionNo descriptionbuidhttps1 monthNo description
available.fpchttps1 monthNo description available.MC1https1 yearNo description
available.dd_cookie_test_32cdc707-817d-471b-bbe6-bce67c86fdedhttppastNo
descriptionbloghttpsessionNo description_dc_gtm_UA-84580277-26http1 minuteNo
description_hjSessionUser_477137http1 yearNo description_hjSession_477137http30
minutesNo descriptionBIGipServerPOOL-134.213.193.62-MUNCHKIN-80httpssessionNo
description

Powered by CookieYes