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HOW TO CRAFT A WINNING DIGITAL MARKETING STRATEGY - LIVE ONLINE 2024 - MAY 7

NAHB Member:
$149.00
Council Member:
$149.00
Non-member:
$199.00
Quantity:

Add to cart

May 7 | 1:00 p.m. – 4:00 p.m. ET

A strong marketing foundation is the basis of a successful marketing program,
much like a well-built foundation ensures a home stands the test of time.
Designed for home builders, this course focuses on building a strong marketing
foundation -- your website, branding and content – and how to use marketing
strategy and tactics to engage potential home buyers and turn them into leads.
Learn how public relations, social media, video, design, email marketing,
photography and graphic design capture and engage today’s consumers. Additional
advice on crafting an effective marketing budget is also covered.

This 3-hour class will be held from 1-4 ET

Please contact ElearningHelp@nahb.org with any questions.

 * Description

This live class is intended to be interactive. Please ensure you are in an
environment that allows you to participate and that your camera and microphone
are working.

Due to the live, interactive nature of this course, no recordings will be
available.

After completing this course, participants will be able to:

 * Understand the critical role of a strong marketing foundation in the success
   of a marketing program as it relates to and parallels the importance of a
   well-built home foundation.
 * Identify the core components of a marketing foundation in the context of home
   building, including website development, branding, and content creation.
 * Explore effective marketing strategies and tactics to engage potential home
   buyers and convert them into leads. Gain expertise in various marketing tools
   and techniques, such as public relations, social media, video production,
   design, email marketing, photography, and graphic design, and understand how
   they can be used to capture and engage today’s consumers.
 * Identify and foster the principles and best practices for crafting an
   effective marketing budget that aligns with the specific needs and goals of a
   home building marketing campaign.
 * Analyze real-world case studies and examples that demonstrate successful
   marketing efforts in the home building industry, gaining insights into
   practical applications of the concepts covered in the course.

This course qualifies for 3 continuing education hours with NAHB

Important Registration Details:

This course is non-transferable. Do not use another individual’s login
information to register for this course. You must login to nahb.org as yourself
to receive your certificate of completion and credit for this course. If you are
not registered on nahb.org, create your login now. If you are having issues with
your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313

You will have access to course materials, including the course test, for 30 days
after the conclusion of the live sessions.

Cancellation and Refund Policy: You may cancel your registration and request a
refund by emailing elearninghelp@nahb.org until the day of the scheduled live
class. If requested after the class has begun a fee will be charged ($25 for a
3-hour class, $50 for a 6-hour class).

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