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SAY HELLO TO OPTUM


NEW ICONS ADDED TO LIBRARY

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GET TO KNOW THE NEW BRAND

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QUESTIONS ABOUT THE NEW BRAND SYSTEM?

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DEVELOPED WITH YOU IN MIND

These standards are intended to ensure that all of our experiences work together
and embody our brand purpose.


Wordmark
Color
Typography
Iconography
Photography
Voice
Templates
Illustration - Coming soon
Video and animation - coming soon



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