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URL: https://jobs.adidas-group.com/adidas/job/Herzogenaurach-Manager-WHS-Activation-Focus-Running-%28mfd%29-BY/1054273001
Submission: On June 22 via api from IE — Scanned from DE

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MANAGER WHS ACTIVATION - FOCUS RUNNING (M/F/D)

Purpose & Overall Relevance for the Organization:

 

Develop and implement a holistic and consistent Trade Marketing strategy for
respective Accounts in Germany. The strategy follows Central Europe guidelines
and encompasses in particular Running accounts in Zone Central. Steer Trade
Marketing activities of the relevant Accounts to further drive and support the
business. Activate on account specific needs supporting the overall brand
calendar.

 

 

Responsibilities:

 

 * Develop and implement customer-specific Account Marketing Plans, including
   communication (media, digital, social media, etc.), POS presentation and
   activation in close alignment with the Sr. Manager WHS Activation.
 * Ensure positive sell-in and sell-out impact of relevant activities across all
   channels.
 * Evaluate and commercialize business opportunities with defined Accounts in
   line with the Marketing Calendar for Central Europe.
 * Analyse the success of marketing initiatives on an ongoing basis and input
   findings into future planning.
 * Responsible for Marketing Working budgets & Sales working budgets.

 

 

Key Relationships:

 

 * Local & EU: Brand Communication, GTM, Sports Marketing, PR, Sales (Account
   Manager), Visual Merchandising, Sales Coordination, Controlling
 * External: Accounts and agencies

 

 

 

 

 

Knowledge, skills and abilities:

 

 * Strong communication and presentation skills
 * Strong interpersonal skills
 * Strong organizational, planning and project management skills
 * Analytical skills, ability to deal with complex situations and problems
 * Customer and market understanding
 * Knowledge of all key marketing instruments and their usage in the respective
   channels
 * Advanced MS Office skills
 * Fluency in German and English (written and spoken)
 * Experience in a matrix organization

 

 

Requisite Education and Experience/Minimum Qualifications:

 

 * Degree in business administration with focus on marketing and/or sales
 * 5 years’ relevant experience in the areas of marketing and/or sales

Work experience in the sporting goods/fashion/consumer goods industry, in retail
and/or with an agency (advertising, media, PR, sports marketing)

Purpose & Overall Relevance for the Organization:

 

Develop and implement a holistic and consistent Trade Marketing strategy for
respective Accounts in Germany. The strategy follows Central Europe guidelines
and encompasses in particular Running accounts in Zone Central. Steer Trade
Marketing activities of the relevant Accounts to further drive and support the
business. Activate on account specific needs supporting the overall brand
calendar.

 

 

Responsibilities:

 

 * Develop and implement customer-specific Account Marketing Plans, including
   communication (media, digital, social media, etc.), POS presentation and
   activation in close alignment with the Sr. Manager WHS Activation.
 * Ensure positive sell-in and sell-out impact of relevant activities across all
   channels.
 * Evaluate and commercialize business opportunities with defined Accounts in
   line with the Marketing Calendar for Central Europe.
 * Analyse the success of marketing initiatives on an ongoing basis and input
   findings into future planning.
 * Responsible for Marketing Working budgets & Sales working budgets.

 

 

Key Relationships:

 

 * Local & EU: Brand Communication, GTM, Sports Marketing, PR, Sales (Account
   Manager), Visual Merchandising, Sales Coordination, Controlling
 * External: Accounts and agencies

 

 

 

 

 

Knowledge, skills and abilities:

 

 * Strong communication and presentation skills
 * Strong interpersonal skills
 * Strong organizational, planning and project management skills
 * Analytical skills, ability to deal with complex situations and problems
 * Customer and market understanding
 * Knowledge of all key marketing instruments and their usage in the respective
   channels
 * Advanced MS Office skills
 * Fluency in German and English (written and spoken)
 * Experience in a matrix organization

 

 

Requisite Education and Experience/Minimum Qualifications:

 

 * Degree in business administration with focus on marketing and/or sales
 * 5 years’ relevant experience in the areas of marketing and/or sales

Work experience in the sporting goods/fashion/consumer goods industry, in retail
and/or with an agency (advertising, media, PR, sports marketing)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER
THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND
DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.



 * COURAGE: Speak up when you see an opportunity; step up when you see a need..
 * OWNERSHIP: Pick up the ball. Be proactive, take responsibility and
   follow-through.
 * INNOVATION: Elevate to win. Be curious, test and learn new and better ways of
   doing things.
 * TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
 * INTEGRITY: Play by the rules. Hold yourself and others accountable to our
   company’s standards.
 * RESPECT: Value all players. Display empathy, be inclusive and show dignity to
   all.



adidas celebrates diversity, supports inclusiveness and encourages individual
expression in our workplace. We do not tolerate the harassment or discrimination
toward any of our applicants or employees. We are an Equal Opportunity Employer.


JOB TITLE:  MANAGER WHS ACTIVATION - FOCUS RUNNING (M/F/D)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  509483
Date:  Jun 22, 2024

Apply now »

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