themartechsummit.com Open in urlscan Pro
66.29.154.74  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Close
Skip to content
Linkedin Youtube Instagram Facebook Twitter Slack
 * Home
 * Upcoming Events
   * The MarTech Summit Asia @Singapore | Apr 2024
   * The MarTech Summit Customer Experience London | May 2024
   * Global Virtual MarTech Summit APAC | May 2024
   * Global Virtual MarTech Summit EMEA | May 2024
   * The MarTech Summit Jakarta | Jun 2024
   * The MarTech Summit Manila | Jul 2024
   * The MarTech Summit Hong Kong | Jul 2024
   * The MarTech Summit Bangkok | Oct 2024
   * All Summits
 * Content Library
   * On-Demand | Global Virtual MarTech Summit APAC | Feb 2024
   * On-Demand | Global Virtual MarTech Summit EMEA | Feb 2024
   * BEETc On-Screen | On-Demand Learning Platform | All 2022 & 2023 Summits
   * Summit Reports & Whitepapers
   * MarTech Highlight | Free Content Every Week
   * MarTech Thoughts | Interviews
   * MarTech Wiki
   * MarTech Lightning Interviews
 * Our Sponsors

Menu
 * Home
 * Upcoming Events
   * The MarTech Summit Asia @Singapore | Apr 2024
   * The MarTech Summit Customer Experience London | May 2024
   * Global Virtual MarTech Summit APAC | May 2024
   * Global Virtual MarTech Summit EMEA | May 2024
   * The MarTech Summit Jakarta | Jun 2024
   * The MarTech Summit Manila | Jul 2024
   * The MarTech Summit Hong Kong | Jul 2024
   * The MarTech Summit Bangkok | Oct 2024
   * All Summits
 * Content Library
   * On-Demand | Global Virtual MarTech Summit APAC | Feb 2024
   * On-Demand | Global Virtual MarTech Summit EMEA | Feb 2024
   * BEETc On-Screen | On-Demand Learning Platform | All 2022 & 2023 Summits
   * Summit Reports & Whitepapers
   * MarTech Highlight | Free Content Every Week
   * MarTech Thoughts | Interviews
   * MarTech Wiki
   * MarTech Lightning Interviews
 * Our Sponsors


Linkedin Youtube Instagram Facebook Twitter Slack
 * Home
 * Upcoming Events
   * The MarTech Summit Asia @Singapore | Apr 2024
   * The MarTech Summit Customer Experience London | May 2024
   * Global Virtual MarTech Summit APAC | May 2024
   * Global Virtual MarTech Summit EMEA | May 2024
   * The MarTech Summit Jakarta | Jun 2024
   * The MarTech Summit Manila | Jul 2024
   * The MarTech Summit Hong Kong | Jul 2024
   * The MarTech Summit Bangkok | Oct 2024
   * All Summits
 * Content Library
   * On-Demand | Global Virtual MarTech Summit APAC | Feb 2024
   * On-Demand | Global Virtual MarTech Summit EMEA | Feb 2024
   * BEETc On-Screen | On-Demand Learning Platform | All 2022 & 2023 Summits
   * Summit Reports & Whitepapers
   * MarTech Highlight | Free Content Every Week
   * MarTech Thoughts | Interviews
   * MarTech Wiki
   * MarTech Lightning Interviews
 * Our Sponsors

Menu
 * Home
 * Upcoming Events
   * The MarTech Summit Asia @Singapore | Apr 2024
   * The MarTech Summit Customer Experience London | May 2024
   * Global Virtual MarTech Summit APAC | May 2024
   * Global Virtual MarTech Summit EMEA | May 2024
   * The MarTech Summit Jakarta | Jun 2024
   * The MarTech Summit Manila | Jul 2024
   * The MarTech Summit Hong Kong | Jul 2024
   * The MarTech Summit Bangkok | Oct 2024
   * All Summits
 * Content Library
   * On-Demand | Global Virtual MarTech Summit APAC | Feb 2024
   * On-Demand | Global Virtual MarTech Summit EMEA | Feb 2024
   * BEETc On-Screen | On-Demand Learning Platform | All 2022 & 2023 Summits
   * Summit Reports & Whitepapers
   * MarTech Highlight | Free Content Every Week
   * MarTech Thoughts | Interviews
   * MarTech Wiki
   * MarTech Lightning Interviews
 * Our Sponsors


Register
Agenda
Speakers
Sponsors
Register
Agenda
Speakers
Sponsors

BEYOND BORDERS: UNITING GLOBAL INSIGHTS FOR CUSTOMER-CENTRIC SUCCESS IN MARTECH



#VIRTUALMARTECH | APAC TRACK | 21 MAY 2024 | LIVE-STREAM

12:40 – 17:00 Singapore Time / GMT+8
Check out the Europe Track
Check out the Europe Track
Check out the EMEA Track
Check out the EMEA Track
Check out the EMEA Track
Request to Speak/Sponsor
Request to Speak/Sponsor
Request to Speak/Sponsor



AGENDA

All of the thoughtfully crafted topics covered, collectively represent the
comprehensive journey of marketers. (Subject to change)


12:40 – 13:25

On-Demand Available



CHAIRPERSON OPENING & PANEL DISCUSSION | [DIGITAL CONTENT CREATION] REDEFINING
AND ELEVATING BRAND ENGAGEMENT WITH DIGITAL CONTENTS

– Discuss the latest trends in digital content creation, such as interactive
content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and
creative teams.


NATTHAPONG INPO

Head of Marketing, MONIX
[Moderator]


PLOYCHOMPOO PANROONGROTE

Head of Brand and Digital Marketing, KB J Capital


EVELYN LEE LI WEI

Head of Marketing, Secret Recipe Cakes & Cafe


13:25 – 13:55

On-Demand Available



FIRESIDE CHAT | [RELATIONSHIP MARKETING] STRATEGIES FOR SEAMLESSLY INCORPORATING
LOYALTY PROGRAMS AND DESIGN ELEMENTS IN MARTECH

– How effectively does Relationship Marketing facilitate connections with Gen-Z
customers?
– In today’s hyper-competitive market, how gamification is integrated into
loyalty programs to motivate participation, engagement, and loyalty?
– How to scale up cross-selling and upselling opportunities to an audience who
already values you?


SANDEEP BHAMBARE

Associate Director, Marketing Technologies, PepsiCo


MICHELLE FU

Marketing Manager, APAC, SB Telecom Singapore


13:55 – 14:35

On-Demand Available



PANEL DISCUSSION | [PERSONALISATION] LEVERAGING DATA-DRIVEN CUSTOMISATION
STRATEGIES TO OPTIMISE CUSTOMER RELATIONSHIPS

– What are some common challenges encountered by companies when integrating
data-driven customer experience initiatives into their marketing strategies, &
tips on how to effectively address these obstacles.
– How can businesses use predictive analytics and machine learning to anticipate
customer needs and deliver proactive personalised experiences?


KARTHIK MURUGAN

Head of Data, AWS, Public Sector, Amazon Web Services


ANDY CHANG

Head of Engagement Solutions, Group Marketing Technology, Electrolux


14:35 – 15:05

On-Demand Available



FIRESIDE CHAT | [PREDICTIVE ANALYTICS] HOW TO USE PREDICTIVE ANALYTICS TO
ANTICIPATE CUSTOMER BEHAVIOUR FOR STRATEGIC ENGAGEMENT?

– How can predictive analytics empower marketers to anticipate customer
behaviours and needs?
– What data sources and quality assurance measures are essential for building
effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into
loyalty programs, retention strategies, and long-term customer relationship
management?


SUHAIL AHMED

Partner, Head of Data, Martech & Programmatic, Dentsu


SORATHAN (PA) NATTAPONGSAPAK

Digital & Technology Business Partner, South East Asia and South Asia, Zoetis


PRAGATI SINGH

Senior Manager, Strategic Partnerships, Pinterest


15:05 – 15:40

On-Demand Available



FIRESIDE CHAT | [REVENUE GENERATION] HOW TO HARMONISE MARKETING & SALES
“SMARKETING” WITH THE CUSTOMER JOURNEY FOR ENHANCED SALES, PROFITABILITY, AND
COST-EFFICIENCY

– How to measure revenue generation performance (e.g., lead generation,
conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication &
collaboration efficiency?


KATRINA TIRANTE UY

Director, ASI Portfolio Marketing (I&S) and Asia Marketing, Vertiv


MYA THWAY (MICHELLE) NWE

Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance


15:40 – 16:20

On-Demand Available



PANEL DISCUSSION | [DATA INSIGHTS] THE ROI OF INSIGHTS: HOW DATA-DRIVEN INSIGHTS
TRANSLATE INTO MEASURABLE RETURNS AND HELP GROW BRAND

– How to boost higher engagement rates, better conversion rates, and improved
ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into
strategies, that deliver tangible results.


AVNEESH KABRA

Marketing Manager, APAC & MEA, Arxada


ANJALI KALIA

Assistant Vice President, Digital Excellence, IHH Healthcare


SHAMIM UZ ZAMAN

Head of Marketing Communication, Robi Axiata Bangladesh


16:20 – 17:00





“GLOBAL” PANEL DISCUSSION | [MARTECH TRENDS] EMBODYING MARTECH TRENDS AND
STRATEGIES TO MEET GLOCAL EXPECTATIONS

– How to tailor marketing efforts to specific local markets while maintaining a
cohesive global brand image?
– How to embrace the chaos of transformation and leverage it to your brand
advantage with MarTech?
– How MarTech adapts to Global-Local fusions for better engagement.


CHUNNU AGRAWAL

Manager, IT, ITC [APAC]


NIKOLA MARICIC

Marketing Director, APAC, Ria Money Transfer [APAC]


ANH NGUYEN

VP, Growth, Wolt [EMA]


ANNA LEVSHINA

Head Of Marketing Operations, sennder








12:40 - 13:25

On-Demand Available



CHAIRPERSON OPENING & PANEL DISCUSSION | [DIGITAL CONTENT CREATION] REDEFINING
AND ELEVATING BRAND ENGAGEMENT WITH DIGITAL CONTENTS

– Discuss the latest trends in digital content creation, such as interactive
content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and
creative teams.


NATTHAPONG INPO

Head of Marketing, MONIX
[Moderator]


PLOYCHOMPOO PANROONGROTE

Head of Brand and Digital Marketing, KB J Capital


EVELYN LEE LI WEI

Head of Marketing, Secret Recipe Cakes & Cafe


13:25 - 13:55

On-Demand Available



FIRESIDE CHAT | [RELATIONSHIP MARKETING] STRATEGIES FOR SEAMLESSLY INCORPORATING
LOYALTY PROGRAMS AND DESIGN ELEMENTS IN MARTECH

– How effectively does Relationship Marketing facilitate connections with Gen-Z
customers?
– In today’s hyper-competitive market, how gamification is integrated into
loyalty programs to motivate participation, engagement, and loyalty?
– How to scale up cross-selling and upselling opportunities to an audience who
already values you?


SANDEEP BHAMBARE

Associate Director, Marketing Technologies, PepsiCo


MICHELLE FU

Marketing Manager, APAC, SB Telecom Singapore


13:55 - 14:35

On-Demand Available



PANEL DISCUSSION | [PERSONALISATION] LEVERAGING DATA-DRIVEN CUSTOMISATION
STRATEGIES TO OPTIMISE CUSTOMER RELATIONSHIPS

– What are some common challenges encountered by companies when integrating
data-driven customer experience initiatives into their marketing strategies, &
tips on how to effectively address these obstacles.
– How can businesses use predictive analytics and machine learning to anticipate
customer needs and deliver proactive personalised experiences?


KARTHIK MURUGAN

Head of Data, AWS, Public Sector, Amazon Web Services


ANDY CHANG

Head of Engagement Solutions, Group Marketing Technology, Electrolux


14:35 - 15:05

On-Demand Available



FIRESIDE CHAT | [PREDICTIVE ANALYTICS] HOW TO USE PREDICTIVE ANALYTICS TO
ANTICIPATE CUSTOMER BEHAVIOUR FOR STRATEGIC ENGAGEMENT?

– How can predictive analytics empower marketers to anticipate customer
behaviours and needs?
– What data sources and quality assurance measures are essential for building
effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into
loyalty programs, retention strategies, and long-term customer relationship
management?


SUHAIL AHMED

Partner, Head of Data, Martech & Programmatic, Dentsu


SORATHAN (PA) NATTAPONGSAPAK

Digital & Technology Business Partner, South East Asia and South Asia, Zoetis


PRAGATI SINGH

Senior Manager, Strategic Partnerships, Pinterest


15:05 - 15:40

On-Demand Available



FIRESIDE CHAT | [REVENUE GENERATION] HOW TO HARMONISE MARKETING & SALES
"SMARKETING" WITH THE CUSTOMER JOURNEY FOR ENHANCED SALES, PROFITABILITY, AND
COST-EFFICIENCY

– How to measure revenue generation performance (e.g., lead generation,
conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication &
collaboration efficiency?


KATRINA TIRANTE UY

Director, ASI Portfolio Marketing (I&S) and Asia Marketing, Vertiv


MYA THWAY (MICHELLE) NWE

Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance


15:40 - 16:20

On-Demand Available



PANEL DISCUSSION | [DATA INSIGHTS] THE ROI OF INSIGHTS: HOW DATA-DRIVEN INSIGHTS
TRANSLATE INTO MEASURABLE RETURNS AND HELP GROW BRAND

– How to boost higher engagement rates, better conversion rates, and improved
ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into
strategies, that deliver tangible results.


AVNEESH KABRA

Marketing Manager, APAC & MEA, Arxada


ANJALI KALIA

Assistant Vice President, Digital Excellence, IHH Healthcare


SHAMIM UZ ZAMAN

Head of Marketing Communication, Robi Axiata Bangladesh


16:20 - 17:00





"GLOBAL" PANEL DISCUSSION | [MARTECH TRENDS] EMBODYING MARTECH TRENDS AND
STRATEGIES TO MEET GLOCAL EXPECTATIONS

– How to tailor marketing efforts to specific local markets while maintaining a
cohesive global brand image?
– How to embrace the chaos of transformation and leverage it to your brand
advantage with MarTech?
– How MarTech adapts to Global-Local fusions for better engagement.


CHUNNU AGRAWAL

Manager, IT, ITC [APAC]


NIKOLA MARICIC

Marketing Director, APAC, Ria Money Transfer [APAC]


ANH NGUYEN

VP, Growth, Wolt [EMA]


ANNA LEVSHINA

Head Of Marketing Operations, sennder



Add to Calendar


HELLO WORLD


Following the success of the Global Virtual MarTech Summit in February 2024, we
are thrilled to unveil our second virtual offering of the year, spanning the
EMEA and APAC regions. Featuring a tailormade agenda we will delve into key
areas such as content creation, relationship marketing, personalisation,
predictive analytics, revenue generation, and data insights. All of the
thoughtfully crafted topics covered, collectively represent the comprehensive
journey of marketers.

This summit features the same agenda for both EMEA and APAC tracks, fostering a
comprehensive and cross-cultural understanding of global trends and best
practices. This enhances your learning journey, empowering you to apply insights
gleaned from a variety of markets to your specific contexts.
0 +
Speakers
0 +
Brands Attending
0
Consecutive Live Sessions
0 +
Attendees
0
Global Tracks
0
Intensive Day
REGISTER NOW


REGISTRATION


Register now
✕


CONFIRMED SPEAKERS

Interested in speaking? Please contact Lin at lduan@themartechsummit.com for
details.
Linkedin

Juan Blas Gómez
Marketing Technology Capability Lead, Medibank
[Insurance]
Linkedin

Suhail Ahmed
Partner, Head of Data & MarTech, Dentsu
[Advertising Services]
Linkedin

Mya Thway (Michelle) Nwe
Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance
[Insurance]
Linkedin

Katrina Tirante Uy
Director, ASI Portfolio Marketing (I&S) and Asia Marketing, Vertiv
[Electronics Manufacturing]
Linkedin

Andy Chang
Head of Engagement Solutions, Group Marketing Technology, Electrolux
[Manufacturing]
Linkedin

Sandeep Bhambare
Associate Director, Marketing Technologies, PepsiCo
[Food and Beverage Services]
Linkedin

Evelyn Lee Li Wei
Head of Marketing, Secret Recipe Cakes & Cafe
[Food and Beverage Services]
Linkedin

Avneesh Kabra
Marketing Manager, APAC & MEA, Arxada
[Chemical Manufacturing]
Linkedin

Ploychompoo Panroongrote
Head of Brand and Digital Marketing, KB J Capital
[Financial Services]
Linkedin

Karthik Murugan
Head of Data, AWS, Public Sector, Amazon Web Services
[IT Services and IT Consulting]
Linkedin

Shamim Uz Zaman
Head of Marketing Communication, Robi Axiata Bangladesh
[Telecommunications]
Linkedin

Pragati Singh
Senior Manager, Strategic Partnerships, Pinterest
[Social Networking Software]
Linkedin

Nikola Maricic
Marketing Director, APAC, Ria Money Transfer
[Financial Services]
Linkedin

Michelle Fu
Marketing Manager, APAC, SB Telecom Singapore
[Banking]
Linkedin

Chunnu Agrawal
Manager, IT, ITC
[Fast-Moving Consumer Goods]
Linkedin

Anjali Kalia
Assistant Vice President, Digital Excellence, IHH Healthcare
[Hospitals & Health Care]
Linkedin

Sorathan Nattapongsapak
Digital & Technology Business Partner, Southeast Asia & South Asia, Zoetis
[Pharmaceutical]
Linkedin

Natthapong Inpo
Head of Marketing, MONIX
[FinTech]
Request to Speak
Request to Speak


AGENDA

All of the thoughtfully crafted topics covered, collectively represent the
comprehensive journey of marketers. (Subject to change)


12:40 – 13:25

On-Demand Available



CHAIRPERSON OPENING & PANEL DISCUSSION | [DIGITAL CONTENT CREATION] REDEFINING
AND ELEVATING BRAND ENGAGEMENT WITH DIGITAL CONTENTS

– Discuss the latest trends in digital content creation, such as interactive
content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and
creative teams.


NATTHAPONG INPO

Head of Marketing, MONIX
[Moderator]


PLOYCHOMPOO PANROONGROTE

Head of Brand and Digital Marketing, KB J Capital


EVELYN LEE LI WEI

Head of Marketing, Secret Recipe Cakes & Cafe


13:25 – 13:55

On-Demand Available



FIRESIDE CHAT | [RELATIONSHIP MARKETING] STRATEGIES FOR SEAMLESSLY INCORPORATING
LOYALTY PROGRAMS AND DESIGN ELEMENTS IN MARTECH

– How effectively does Relationship Marketing facilitate connections with Gen-Z
customers?
– In today’s hyper-competitive market, how gamification is integrated into
loyalty programs to motivate participation, engagement, and loyalty?
– How to scale up cross-selling and upselling opportunities to an audience who
already values you?


SANDEEP BHAMBARE

Associate Director, Marketing Technologies, PepsiCo


MICHELLE FU

Marketing Manager, APAC, SB Telecom Singapore


13:55 – 14:35

On-Demand Available



PANEL DISCUSSION | [PERSONALISATION] LEVERAGING DATA-DRIVEN CUSTOMISATION
STRATEGIES TO OPTIMISE CUSTOMER RELATIONSHIPS

– What are some common challenges encountered by companies when integrating
data-driven customer experience initiatives into their marketing strategies, &
tips on how to effectively address these obstacles.
– How can businesses use predictive analytics and machine learning to anticipate
customer needs and deliver proactive personalised experiences?


KARTHIK MURUGAN

Head of Data, AWS, Public Sector, Amazon Web Services


ANDY CHANG

Head of Engagement Solutions, Group Marketing Technology, Electrolux


14:35 – 15:05

On-Demand Available



FIRESIDE CHAT | [PREDICTIVE ANALYTICS] HOW TO USE PREDICTIVE ANALYTICS TO
ANTICIPATE CUSTOMER BEHAVIOUR FOR STRATEGIC ENGAGEMENT?

– How can predictive analytics empower marketers to anticipate customer
behaviours and needs?
– What data sources and quality assurance measures are essential for building
effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into
loyalty programs, retention strategies, and long-term customer relationship
management?


SUHAIL AHMED

Partner, Head of Data, Martech & Programmatic, Dentsu


SORATHAN (PA) NATTAPONGSAPAK

Digital & Technology Business Partner, South East Asia and South Asia, Zoetis


PRAGATI SINGH

Senior Manager, Strategic Partnerships, Pinterest


15:05 – 15:40

On-Demand Available



FIRESIDE CHAT | [REVENUE GENERATION] HOW TO HARMONISE MARKETING & SALES
“SMARKETING” WITH THE CUSTOMER JOURNEY FOR ENHANCED SALES, PROFITABILITY, AND
COST-EFFICIENCY

– How to measure revenue generation performance (e.g., lead generation,
conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication &
collaboration efficiency?


KATRINA TIRANTE UY

Director, ASI Portfolio Marketing (I&S) and Asia Marketing, Vertiv


MYA THWAY (MICHELLE) NWE

Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance


15:40 – 16:20

On-Demand Available



PANEL DISCUSSION | [DATA INSIGHTS] THE ROI OF INSIGHTS: HOW DATA-DRIVEN INSIGHTS
TRANSLATE INTO MEASURABLE RETURNS AND HELP GROW BRAND

– How to boost higher engagement rates, better conversion rates, and improved
ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into
strategies, that deliver tangible results.


AVNEESH KABRA

Marketing Manager, APAC & MEA, Arxada


ANJALI KALIA

Assistant Vice President, Digital Excellence, IHH Healthcare


SHAMIM UZ ZAMAN

Head of Marketing Communication, Robi Axiata Bangladesh


16:20 – 17:00





“GLOBAL” PANEL DISCUSSION | [MARTECH TRENDS] EMBODYING MARTECH TRENDS AND
STRATEGIES TO MEET GLOCAL EXPECTATIONS

– How to tailor marketing efforts to specific local markets while maintaining a
cohesive global brand image?
– How to embrace the chaos of transformation and leverage it to your brand
advantage with MarTech?
– How MarTech adapts to Global-Local fusions for better engagement.


CHUNNU AGRAWAL

Manager, IT, ITC [APAC]


NIKOLA MARICIC

Marketing Director, APAC, Ria Money Transfer [APAC]


ANH NGUYEN

VP, Growth, Wolt [EMA]


ANNA LEVSHINA

Head Of Marketing Operations, sennder








12:40 - 13:25

On-Demand Available



CHAIRPERSON OPENING & PANEL DISCUSSION | [DIGITAL CONTENT CREATION] REDEFINING
AND ELEVATING BRAND ENGAGEMENT WITH DIGITAL CONTENTS

– Discuss the latest trends in digital content creation, such as interactive
content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and
creative teams.


NATTHAPONG INPO

Head of Marketing, MONIX
[Moderator]


PLOYCHOMPOO PANROONGROTE

Head of Brand and Digital Marketing, KB J Capital


EVELYN LEE LI WEI

Head of Marketing, Secret Recipe Cakes & Cafe


13:25 - 13:55

On-Demand Available



FIRESIDE CHAT | [RELATIONSHIP MARKETING] STRATEGIES FOR SEAMLESSLY INCORPORATING
LOYALTY PROGRAMS AND DESIGN ELEMENTS IN MARTECH

– How effectively does Relationship Marketing facilitate connections with Gen-Z
customers?
– In today’s hyper-competitive market, how gamification is integrated into
loyalty programs to motivate participation, engagement, and loyalty?
– How to scale up cross-selling and upselling opportunities to an audience who
already values you?


SANDEEP BHAMBARE

Associate Director, Marketing Technologies, PepsiCo


MICHELLE FU

Marketing Manager, APAC, SB Telecom Singapore


13:55 - 14:35

On-Demand Available



PANEL DISCUSSION | [PERSONALISATION] LEVERAGING DATA-DRIVEN CUSTOMISATION
STRATEGIES TO OPTIMISE CUSTOMER RELATIONSHIPS

– What are some common challenges encountered by companies when integrating
data-driven customer experience initiatives into their marketing strategies, &
tips on how to effectively address these obstacles.
– How can businesses use predictive analytics and machine learning to anticipate
customer needs and deliver proactive personalised experiences?


KARTHIK MURUGAN

Head of Data, AWS, Public Sector, Amazon Web Services


ANDY CHANG

Head of Engagement Solutions, Group Marketing Technology, Electrolux


14:35 - 15:05

On-Demand Available



FIRESIDE CHAT | [PREDICTIVE ANALYTICS] HOW TO USE PREDICTIVE ANALYTICS TO
ANTICIPATE CUSTOMER BEHAVIOUR FOR STRATEGIC ENGAGEMENT?

– How can predictive analytics empower marketers to anticipate customer
behaviours and needs?
– What data sources and quality assurance measures are essential for building
effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into
loyalty programs, retention strategies, and long-term customer relationship
management?


SUHAIL AHMED

Partner, Head of Data, Martech & Programmatic, Dentsu


SORATHAN (PA) NATTAPONGSAPAK

Digital & Technology Business Partner, South East Asia and South Asia, Zoetis


PRAGATI SINGH

Senior Manager, Strategic Partnerships, Pinterest


15:05 - 15:40

On-Demand Available



FIRESIDE CHAT | [REVENUE GENERATION] HOW TO HARMONISE MARKETING & SALES
"SMARKETING" WITH THE CUSTOMER JOURNEY FOR ENHANCED SALES, PROFITABILITY, AND
COST-EFFICIENCY

– How to measure revenue generation performance (e.g., lead generation,
conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication &
collaboration efficiency?


KATRINA TIRANTE UY

Director, ASI Portfolio Marketing (I&S) and Asia Marketing, Vertiv


MYA THWAY (MICHELLE) NWE

Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance


15:40 - 16:20

On-Demand Available



PANEL DISCUSSION | [DATA INSIGHTS] THE ROI OF INSIGHTS: HOW DATA-DRIVEN INSIGHTS
TRANSLATE INTO MEASURABLE RETURNS AND HELP GROW BRAND

– How to boost higher engagement rates, better conversion rates, and improved
ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into
strategies, that deliver tangible results.


AVNEESH KABRA

Marketing Manager, APAC & MEA, Arxada


ANJALI KALIA

Assistant Vice President, Digital Excellence, IHH Healthcare


SHAMIM UZ ZAMAN

Head of Marketing Communication, Robi Axiata Bangladesh


16:20 - 17:00





"GLOBAL" PANEL DISCUSSION | [MARTECH TRENDS] EMBODYING MARTECH TRENDS AND
STRATEGIES TO MEET GLOCAL EXPECTATIONS

– How to tailor marketing efforts to specific local markets while maintaining a
cohesive global brand image?
– How to embrace the chaos of transformation and leverage it to your brand
advantage with MarTech?
– How MarTech adapts to Global-Local fusions for better engagement.


CHUNNU AGRAWAL

Manager, IT, ITC [APAC]


NIKOLA MARICIC

Marketing Director, APAC, Ria Money Transfer [APAC]


ANH NGUYEN

VP, Growth, Wolt [EMA]


ANNA LEVSHINA

Head Of Marketing Operations, sennder



Add to Calendar



WHAT'S DIFFERENT


1 AGENDA 2 PERSPECTIVES FROM BOTH EMEA & APAC REGIONS

Gain a comprehensive & cross-cultural understanding of global trends & best
practices from a broader range of perspectives and strategies, enriching your
learning experience & enabling you to apply insights from different markets to
your setting.


IMMERSIVE EXPERIENCE

Engage in interactive discussions, virtual networking, and insightful Q&A
sessions for a dynamic MarTech learning environment.


INDUSTRY RECOGNITION

Elevate your professional reputation by attending a reputable summit endorsed by
leading MarTech experts.


SUPPORTING SPONSORS



Become a Sponsor
Become a Sponsor
View EMEA Track


WHO'S ATTENDED







Request Confirmed Attendee List



HELLO WORLD


Following the success of the Global Virtual MarTech Summit in February 2024, we
are thrilled to unveil our second virtual offering of the year, spanning the
EMEA and APAC regions. Featuring a tailormade agenda we will delve into key
areas such as content creation, relationship marketing, personalisation,
predictive analytics, revenue generation, and data insights. All of the
thoughtfully crafted topics covered, collectively represent the comprehensive
journey of marketers.

This summit features the same agenda for both EMEA and APAC tracks, fostering a
comprehensive and cross-cultural understanding of global trends and best
practices. This enhances your learning journey, empowering you to apply insights
gleaned from a variety of markets to your specific contexts.
0 +
Speakers
0 +
Brands Attending
0
Consecutive Live Sessions
0 +
Attendees
0
Global Tracks
0
Intensive Day


REGISTRATION




PREVIOUS EDITION



Request Report

Register Now
 * VIRTUAL APAC
 * VIRTUAL EMEA
 * SINGAPORE
 * HONG KONG
 * BANGKOK
 * JAKARTA
 * MANILA
 * LONDON
 * BERLIN
 * ON-DEMAND

 * VIRTUAL APAC
 * VIRTUAL EMEA
 * SINGAPORE
 * HONG KONG
 * BANGKOK
 * JAKARTA
 * MANILA
 * LONDON
 * BERLIN
 * ON-DEMAND

UPCOMING EVENTS

View All Upcoming Events


UPCOMING EVENTS


ASIA @SINGAPORE

The MarTech Summit | In-Person
Raffles City Convention Centre, Singapore




23 & 24 APRIL, 2024

Learn More


LONDON | CUSTOMER EXPERIENCE

The MarTech Summit | Customer Experience | In-Person
etc.venues Fenchurch Street, London




15 MAY, 2024

Learn More


GLOBAL VIRTUAL | APAC

Global Virtual MarTech Summit | Live-Stream




21 MAY, 2024

Learn More


GLOBAL VIRTUAL | EMEA

Global Virtual MarTech Summit | Live-Stream




21 MAY, 2024

Learn More


JAKARTA

The MarTech Summit | In-Person
Hotel Mulia Senayan Jakarta
Early Bird Sale Now On




26 JUNE, 2024

Learn More


MANILA

The MarTech Summit | In-Person
Sheraton Manila Bay
Early Bird Sale Now On




3 JULY, 2024

Learn More
View All Upcoming Events

✕


A BEETC. EVENT

Advisory Board
MarTech Community
Convince Your Boss

FAQs
Terms and Conditions
GDPR Privacy and Cookies Policy

Sponsorship Opportunities:
sponsor@themartechsummit.com
Delegate Registration:
marketing@themartechsummit.com
General Enquiry:
hello@themartechsummit.com



COPYRIGHT © 2024 BEETC LTD. ALL RIGHTS RESERVED. REGISTERED IN ENGLAND AND
WALES. COMPANY REGISTER NUMBER 10786196


REGISTER


AGENDA


SPEAKERS


SPONSORS

We use cookies to provide the services and features offered on our website, and
to improve our user experience. By accepting, you agree to our Terms &
Conditions and Privacy Policy.
Cookie Settings Reject AllAccept All
Manage consent
Close

PRIVACY OVERVIEW

This website uses cookies to improve your experience while you navigate through
the website. Out of these, the cookies that are categorized as necessary are
stored on your browser as they are essential for the working of basic
functionalities of the ...
Necessary
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly.
These cookies ensure basic functionalities and security features of the website,
anonymously.

CookieDurationDescriptionAWSALBCORS7 daysAmazon Web Services set this cookie for
load balancing.cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie
Consent plugin, this cookie records the user consent for the cookies in the
"Advertisement" category.cookielawinfo-checkbox-analytics11 monthsThis cookie is
set by GDPR Cookie Consent plugin. The cookie is used to store the user consent
for the cookies in the category "Analytics".cookielawinfo-checkbox-functional11
monthsThe cookie is set by GDPR cookie consent to record the user consent for
the cookies in the category "Functional".cookielawinfo-checkbox-necessary11
monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to
store the user consent for the cookies in the category
"Necessary".cookielawinfo-checkbox-performance11 monthsThis cookie is set by
GDPR Cookie Consent plugin. The cookie is used to store the user consent for the
cookies in the category "Performance".CookieLawInfoConsent1 yearCookieYes sets
this cookie to record the default button state of the corresponding category and
the status of CCPA. It works only in coordination with the primary
cookie.elementorneverThe website's WordPress theme uses this cookie. It allows
the website owner to implement or change the website's content in
real-time.viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie
Consent plugin and is used to store whether or not user has consented to the use
of cookies. It does not store any personal data.

Advertisement
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and
marketing campaigns. These cookies track visitors across websites and collect
information to provide customized ads.

CookieDurationDescriptionIDE1 year 24 daysGoogle DoubleClick IDE cookies store
information about how the user uses the website to present them with relevant
ads according to the user profile.test_cookie15 minutesdoubleclick.net sets this
cookie to determine if the user's browser supports cookies.VISITOR_INFO1_LIVE5
months 27 daysYouTube sets this cookie to measure bandwidth, determining whether
the user gets the new or old player interface.YSCsessionYoutube sets this cookie
to track the views of embedded videos on Youtube
pages.yt-remote-connected-devicesneverYouTube sets this cookie to store the
user's video preferences using embedded YouTube
videos.yt-remote-device-idneverYouTube sets this cookie to store the user's
video preferences using embedded YouTube videos.yt.innertube::nextIdneverYouTube
sets this cookie to register a unique ID to store data on what videos from
YouTube the user has seen.yt.innertube::requestsneverYouTube sets this cookie to
register a unique ID to store data on what videos from YouTube the user has
seen.

Functional & Analytical
Functional & Analytical
Functional cookies help to perform certain functionalities like sharing the
content of the website on social media platforms, collect feedbacks, and other
third-party features.

CookieDurationDescription__cf_bm30 minutesCloudflare set the cookie to support
Cloudflare Bot Management.

Performance cookies are used to understand and analyze the key performance
indexes of the website which helps in delivering a better user experience for
the visitors.
Others
Others
Other uncategorized cookies are those that are being analyzed and have not been
classified into a category as yet.

CookieDurationDescription_hjSessionUser_22314901 yearDescription is currently
not available.cookielawinfo-checkbox-functional-analytical1 yearDescription is
currently not available.

Analytics
Analytics
Analytical cookies are used to understand how visitors interact with the
website. These cookies help provide information on metrics the number of
visitors, bounce rate, traffic source, etc.

CookieDurationDescription_ga1 year 1 month 4 daysGoogle Analytics sets this
cookie to calculate visitor, session and campaign data and track site usage for
the site's analytics report. The cookie stores information anonymously and
assigns a randomly generated number to recognise unique visitors._ga_*1 year 1
month 4 daysGoogle Analytics sets this cookie to store and count page
views._gat_gtag_UA_*1 minuteGoogle Analytics sets this cookie to store a unique
user ID._gcl_au3 monthsGoogle Tag Manager sets the cookie to experiment
advertisement efficiency of websites using their services._gid1 dayGoogle
Analytics sets this cookie to store information on how visitors use a website
while also creating an analytics report of the website's performance. Some of
the collected data includes the number of visitors, their source, and the pages
they visit anonymously._hjFirstSeen30 minutesHotjar sets this cookie to identify
a new user’s first session. It stores the true/false value, indicating whether
it was the first time Hotjar saw this user._hjIncludedInSessionSample_22314902
minutesDescription is currently not available._hjSession_223149030
minutesDescription is currently not available.CONSENT2 yearsYouTube sets this
cookie via embedded YouTube videos and registers anonymous statistical data.

Functional
Functional
Functional cookies help to perform certain functionalities like sharing the
content of the website on social media platforms, collect feedbacks, and other
third-party features.

CookieDurationDescription__cf_bm30 minutesCloudflare set the cookie to support
Cloudflare Bot Management.

SAVE & ACCEPT
Powered by