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34 Sessions
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Mon Mar 20

Tue Mar 21

Wed Mar 22


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Mon Mar 20
8:00 AM
8:00 AM - 12:00 PM GMT -1 / 9:00 AM - 1:00 PM Your local time   (4 hours)
Strategy x Tactics = Product Momentum: 4 Hour Workshop


Losing sight of the difference between strategy and tactics can cripple your
product. In this 4-hour workshop, you'll learn how to increase adoption, drive
engagement, and more consistently create value for your users. Then, you'll roll
up your sleeves to craft a powerful vision for your product which ties directly
to your strategy.

In this half-day workshop, 25-year product innovation veteran, professor, and
speaker Sean Flaherty will guide you through a paradigm-shifting framework that
will drive clarity around your product vision and strategy—while aligning and
motivating your team.

By the end of the workshop, you will understand how you can create a measurable
pathway to product success through the trust, loyalty, and advocacy of your
users.

Product Managers and Product Owners will learn how to:

 * Reengineer the way you drive forward to create success for your product.
 * Measure your user relationships more thoughtfully.
 * Diagnose the issues that are standing in your way.

Product organization leaders and team managers will learn how to:

 * Empower your team(s) to innovate more purposefully.
 * Assess the potential of your team(s) with a new perspective.
 * Learn how to use language to improve your culture.

Sean will explain his Product Momentum framework and deliver hands-on, practical
tools for the following:

 * Differentiating your product strategy from your product tactics to make you a
   more powerful product leader.
 * Articulating your product vision in with a crystal-clear framework that you
   will be able to share easily with your team(s).
 * Define strategic success metrics, which will help you articulate how your
   product will differentiate itself.
 * Define product trust, loyalty, and advocacy metrics to align your team(s)
   strategically.
 * Create a diagnostic measurement system for your team(s) so they will know
   when they are off track and whether it is a “strategic problem” or a
   “tactical problem.”

Who should attend: Product Managers, Product Leaders, and those transitioning
into Product Leadership.

Sean Flaherty
Executive VP
Innovation at ITX
1:00 PM
1:00 PM - 5:00 PM GMT -1 / 2:00 PM - 6:00 PM Your local time   (4 hours)
Generative Roadmapping: 4 Hour Workshop


A context-first approach to creating the exact documentation you need. For many
organizations, "what is the right way to do roadmapping?" can be a more
time-consuming conversation than "what do we want to build and why?" In this
workshop, product leader and Product Management in Practice author Matt LeMay
provides a different approach: starting with the specific purpose of a roadmap
for your team or organization, and then rapidly prototyping a roadmap to suit
that purpose. You'll experience hands-on how a drawn-out, months-long debate
about tools and templates can give way to an efficient, effective, and enjoyable
team exercise.




What can people expect to learn?

 * Why roadmaps are best considered a strategic communication document, not a
   sacred artifact.
 * How to articulate your roadmap's audience and outcome before you start
   plotting things out.
 * How to rapidly prototype a roadmap that meets your organization's specific
   goals and needs.
 * Why the most effective roadmaps are often the ones you spend the least time
   creating.




Who is this workshop for: Product Managers, Product Leaders, and anybody who
works with product roadmaps!

Matt LeMay
Author
Product Management in Practice
Tue Mar 21
8:00 AM
8:00 AM - 9:00 AM GMT -1 / 9:00 AM - 10:00 AM Your local time   (1 hour)
Doors Open
Main Stage


9:05 AM
9:05 AM - 9:20 AM GMT -1 / 10:05 AM - 10:20 AM Your local time   (15 min)
Welcome to INDUSTRY
Main Stage

Mike Belsito
Co-Founder
Product Collective
Paul McAvinchey
Co-founder
Product Collective
9:25 AM
9:25 AM - 9:50 AM GMT -1 / 10:25 AM - 10:50 AM Your local time   (25 min)
The Coming 'Autonomous Teams' Backlash--And What We Can Do About It
Main Stage

Perhaps no concept has better defined the last half-decade of product management
than that of autonomous and empowered teams. Sure enough, great things happen
when the teams and individuals who are actually learning from and building for
customers are empowered to make strategic decisions. And yet, a storm is
brewing. 

For every team that goes from building what executives want to building what
customers want, there are five more that go from building what executives want
to guessing what executives want. In this talk, product leader and Product
Management in Practice author Matt LeMay addresses the common pitfalls that
confront organizations seeking to build empowered and autonomous product teams,
why those pitfalls often send executives careening back into command-and-control
management, and what we can do about it.

Matt LeMay
Author
Product Management in Practice
9:50 AM
9:50 AM - 10:15 AM GMT -1 / 10:50 AM - 11:15 AM Your local time   (25 min)
Building Trust with AI — How to Adopt AI Without Scaring Your Customers


AI has come to mean many things in our collective consciousness. On the one
hand, it represents the cutting edge of innovation. On the other hand, it’s
often interpreted as inaccessible, complex or “robots coming for our jobs.” With
so many misconceptions about what AI is, businesses often put up guard rails
when implementing the  technology—or worse, say they’re adopting AI but don’t
really do it. Kimen Warner,  vice president of product management at Drift, will
discuss how PMs can balance customer demands and market trends to design AI
solutions that are approachable, valuable,  and respectful of your customers and
users.

Kimen Warner
VP of Product Management
Drift
10:20 AM
10:20 AM - 10:35 AM GMT -1 / 11:20 AM - 11:35 AM Your local time   (15 min)
Break


Enjoy a snack, mingle, and/or join us at The Talk Shop stage.


10:35 AM
10:35 AM - 11:00 AM GMT -1 / 11:35 AM - 12:00 PM Your local time   (25 min)
Talk Shop with Matt LeMay & Kimen Warner
Talk Shop Stage

An INDUSTRY-favorite, our Talk Shop sessions give all attendees a chance to ask
their own questions to speakers in interactive Q&A sessions that take place
during each of the breaks throughout the day.

Kimen Warner
VP of Product Management
Drift
Matt LeMay
Author
Product Management in Practice
11:15 AM
11:15 AM - 11:40 AM GMT -1 / 12:15 PM - 12:40 PM Your local time   (25 min)
Building a Customer-Centric Culture by Democratizing Research
Main Stage

When you’re building, not optimizing, you need everyone to learn from customers.
But how do you build a team culture in which everyone, including backend
engineers and program managers, feels empowered to do research? 

Learn creative methods for how to coach, how to share insights, and how to
impact company policies. You’ll walk away with a new approach to teaching
non-researchers how to research, sharing insights from customers that get heard
and impact decisions, and finally, ideas for selling your organization on
policies that enable a more customer-centric culture.

Crystal Yan
Product Manager
Stripe
11:40 AM
11:40 AM - 12:05 PM GMT -1 / 12:40 PM - 1:05 PM Your local time   (25 min)
From Accidental Product Manager to Accidental Product Leader


A good Product Manager does not always make for a good Product Leader. Often,
the people who are called to make the jump Product leadership are great at
building products but unprepared to lead the next generation of Product
Managers. Worse case scenario, they are met with mismatched expectations across
the board alongside multiple problems to solve that they don't have the skills
and toolkit for. And this can make for a difficult transition for both Product
leader and their team - which can have an impact on their team's productivity
and their level of engagement and motivation.   

In this talk, Kax will share lessons learned and toolkit built (and the mistakes
these lessons and toolkit were derived from), so that new and aspiring Product
Leaders can enjoy their transition by learning how to be more prepared for their
own move to Product leadership.

Kax Uson
Head of Product
Adevinta
12:05 PM
12:05 PM - 1:30 PM GMT -1 / 1:05 PM - 2:30 PM Your local time   (1 hour, 25 min)
Lunch Break


Grab lunch, network, relax, and as always, join us at Talk Shop!


12:50 PM
12:50 PM - 1:15 PM GMT -1 / 1:50 PM - 2:15 PM Your local time   (25 min)
Talk Shop with Crystal Yan & Kax Uson
Talk Shop Stage

An INDUSTRY-favorite, our Talk Shop sessions give all attendees a chance to ask
their own questions to speakers in interactive Q&A sessions that take place
during each of the breaks throughout the day.

Crystal Yan
Product Manager
Stripe
Kax Uson
Head of Product
Adevinta
1:30 PM
1:30 PM - 1:55 PM GMT -1 / 2:30 PM - 2:55 PM Your local time   (25 min)
Mentorship: a tool for Tech Talent Retention?
Main Stage

Losing top talents is a common problem that Managers in the tech world are
dealing with daily. Talent retention is way up on the Top 5 strategies for
business continuity in most organisations. Still, with so many speculations on
how best to retain talents, one factor that has stood out is employee’s growth
and engagement. 

So, how do you achieve growth? How do you combat this new pandemic of talent
loss raving through companies? 

In this talk, we will walk through how Mentorship can be one of the Key tools
for Talent Retention.

Tolulope Ayeni
Head of eCommerce Product Management
Rexel
1:55 PM
1:55 PM - 2:20 PM GMT -1 / 2:55 PM - 3:20 PM Your local time   (25 min)
Chasing alignment - our vision is just a catchy phrase
Main Stage

To build great products, we know everyone needs to move in the same direction
towards the same goal. That is why companies create a vision, a mission, often a
strategy, and some goals. So why do we, as product people, then so often still
feel that we are misaligned?

Why does our CEO find the vision and direction crystal clear but product teams
are struggling to use that as guidance to build great products? Why does the
vision only feel like a catchy phrase? What happens when leadership and product
teams are not aligned IF we are aligned?

In this talk, Emmi will try to answer these questions and talk about what we can
do about it. After this talk you will walk away with practical tips on how
product leaders can work better together with the CEO and executive mgmt, to
create a common clear direction. And also what product leaders can do while we
are chasing that alignment.

Emmi Meurling
Partner
Practical Product
2:25 PM
2:25 PM - 2:50 PM GMT -1 / 3:25 PM - 3:50 PM Your local time   (25 min)
Talk Shop with Tolulope Ayeni & Emmi Meurling
Talk Shop Stage

An INDUSTRY-favorite, our Talk Shop sessions give all attendees a chance to ask
their own questions to speakers in interactive Q&A sessions that take place
during each of the breaks throughout the day.

Tolulope Ayeni
Head of eCommerce Product Management
Rexel
Emmi Meurling
Partner
Practical Product
3:00 PM
3:00 PM - 3:25 PM GMT -1 / 4:00 PM - 4:25 PM Your local time   (25 min)
Keynote by Tessa Kaday
Main Stage

Tessa Kaday
Product Director
Trint
3:25 PM
3:25 PM - 3:50 PM GMT -1 / 4:25 PM - 4:50 PM Your local time   (25 min)
Lessons from Hyper-Growth: Building impactful product teams during times of
rapid change
Main Stage

When Varun Parmar joined Miro in 2021, the company was amidst an explosive 18
months of growth that took its visual collaboration platform from 5 million
users to over 30 million. His first job: align the PM org to maximize its impact
on the most pressing needs of Miro's users. In this talk, Varun will share his
experience from 20 years in SaaS product leadership and leave PMs and leaders
with several takeaways from his career that's spanned companies like Adobe, Box,
and Miro. 

Varun Parmar
Chief Product Officer
Miro
3:55 PM
3:55 PM - 4:20 PM GMT -1 / 4:55 PM - 5:20 PM Your local time   (25 min)
Talk Shop with Tessa Kaday & Varun Parmar
Talk Shop Stage

An INDUSTRY-favorite, our Talk Shop sessions give all attendees a chance to ask
their own questions to speakers in interactive Q&A sessions that take place
during each of the breaks throughout the day.

Tessa Kaday
Product Director
Trint
Varun Parmar
Chief Product Officer
Miro
4:25 PM
4:25 PM - 5:35 PM GMT -1 / 5:25 PM - 6:35 PM Your local time   (1 hour, 10 min)
Happy Hour


Have a drink, a few snacks, and join us for Talk Shop!


Wed Mar 22
8:00 AM
8:00 AM - 9:00 AM GMT -1 / 9:00 AM - 10:00 AM Your local time   (1 hour)
Doors Open



9:05 AM
9:05 AM - 9:20 AM GMT -1 / 10:05 AM - 10:20 AM Your local time   (15 min)
Welcome to INDUSTRY
Main Stage

Mike Belsito
Co-Founder
Product Collective
Paul McAvinchey
Co-founder
Product Collective
9:50 AM
9:50 AM - 10:15 AM GMT -1 / 10:50 AM - 11:15 AM Your local time   (25 min)
Don’t Convince. Inspire! Lessons on storytelling and product evangelizing.
Main Stage

Most product people know that storytelling and product evangelizing skills are
essential in their roles. But many PMs struggle to build that muscle, especially
if their inner critic is telling them that they are not a great storyteller.
Sound familiar? Join this session if you want to mute your inner critic and
learn more about the power of stories. 

Petra will talk about the evolutionary advantage of telling good stories and why
everybody has the power and ability to create them. Plus, she will share some
hands-on tips and proven frameworks to help you improve your storytelling
capabilities.

Petra Wille
Author
Strong Product People
11:00 AM
11:00 AM - 12:00 PM GMT -1 / 12:00 PM - 1:00 PM Your local time   (1 hour)
Hire Your Next Job: A Jobs-to-be-Done Mini Workshop


Jobs-to-be-Done has become a popular framework for product people in order to
better understand the relationship that our customers have with our products and
the problems they're meant to solve. But the concept applies not just to the
products we manage — but even our careers. In these mini-workshops, we'll learn
how JTBD may be applicable to both those on the hunt for a new role as well as
those hiring for new roles. Each session will be led by INDUSTRY audience
favorite, Bob Moesta — Founder and CEO of the Re-Wired Group, and early pioneer
of the Jobs to be Done framework.  




Hire Your Next Job: For most of our careers, we're made to believe that
employers hire us. In this session, we'll flip this paradigm on its head,
showing you that you can be the one to hire your next employer. Learn about the
Jobs to Be Done-based research we've conducted to understand why employees
change jobs, and steps to take to help you decide what progress you want to make
in your next job. 

Bob Moesta
CEO
Rewired Group
Katherine Thompson
Prinicipal
The Re-Wired Group
11:00 AM - 12:00 PM GMT -1 / 12:00 PM - 1:00 PM Your local time   (1 hour)
Roundtable Discussions


Network and learn from your product peers in a series of small-group roundtable
discussions.


11:00 AM - 12:10 PM GMT -1 / 12:00 PM - 1:10 PM Your local time   (1 hour, 10
min)
Choose Your Own Adventure


It's time for you to shape your own INDUSTRY experience! You can stay on the
main level and continue to learn from some great talks happening on the Talk
Shop Stage. Or, you can head to the lower level to take part in some Small Group
Discussions -- or experience a mini-workshop led by INDUSTRY favorite, Bob
Moesta.


11:45 AM
11:45 AM - 12:05 PM GMT -1 / 12:45 PM - 1:05 PM Your local time   (20 min)
Talk Shop with Petra Willie


An INDUSTRY-favorite, our Talk Shop sessions give all attendees a chance to ask
their own questions to speakers in interactive Q&A sessions that take place
during each of the breaks throughout the day.

Petra Wille
Author
Strong Product People
12:10 PM
12:10 PM - 1:30 PM GMT -1 / 1:10 PM - 2:30 PM Your local time   (1 hour, 20 min)
Lunch


Grab lunch, network, relax, and as always, join us at Talk Shop!


1:30 PM
1:30 PM - 2:30 PM GMT -1 / 2:30 PM - 3:30 PM Your local time   (1 hour)
Roundtable Discussions


Network and learn from your product peers in a series of small-group roundtable
discussions.


1:30 PM - 2:30 PM GMT -1 / 2:30 PM - 3:30 PM Your local time   (1 hour)
What Progress Do Your Employees Want to Make?: A Jobs-to-be-Done Mini Workshop
Mini-Workshop

Jobs-to-be-Done has become a popular framework for product people in order to
better understand the relationship that our customers have with our products and
the problems they're meant to solve. But the concept applies not just to the
products we manage — but even our careers. In these mini-workshops, we'll learn
how JTBD may be applicable to both those on the hunt for a new role as well as
those hiring for new roles. Each session will be led by INDUSTRY audience
favorite, Bob Moesta — Founder and CEO of the Re-Wired Group, and early pioneer
of the Jobs to be Done framework. 




What Progress Do Your Employees Want to Make?

Many companies today face challenges in hiring and retaining employees. Join
this session to gain insight into our Jobs to Be Done-based research on why
employees "hire" companies. Retaining employees starts with understanding the
progress they seek to make in their own lives; we'll share implications and
suggestions for how you can design a workplace that helps you - and your
employees - make progress.  

Bob Moesta
CEO
Rewired Group
Katherine Thompson
Prinicipal
The Re-Wired Group
1:30 PM - 2:40 PM GMT -1 / 2:30 PM - 3:40 PM Your local time   (1 hour, 10 min)
Choose Your Own Adventure


It's time for you to shape your own INDUSTRY experience! You can stay on the
main level and continue to learn from some great talks happening on the Talk
Shop Stage. Or, you can head to the lower level to take part in some Small Group
Discussions -- or experience a mini-workshop led by INDUSTRY favorite, Bob
Moesta.


3:00 PM
3:00 PM - 3:25 PM GMT -1 / 4:00 PM - 4:25 PM Your local time   (25 min)
The Amazing Flywheel Effect


Whether you’re working within a B2B, B2C, eCommerce or enterprise product,
you're likely always looking for ways to positively impact growth.

In this talk, Sacca will dig in on the concept of flywheels -- which can be
applied to everything from onboarding experiences to a complex multi-function
sales process -- and are designed to create sustainable product growth.

Michael Sacca
General Manager
Dribbble
3:30 PM
3:30 PM - 3:55 PM GMT -1 / 4:30 PM - 4:55 PM Your local time   (25 min)
Walking in a Systems Wonderland
Main Stage

As product people we talk about managing products.That’s a narrow framing, we
should think about how we manage systems. Use an analogy to describe a system. 

In this talk, we'll look at the components and connections that constitute a
system, and applying this thinking to the products we work on or use.

Marc Abraham
Senior Group Product Manager
Intercom
4:00 PM
4:00 PM - 5:40 PM GMT -1 / 5:00 PM - 6:40 PM Your local time   (1 hour, 40 min)
Happy Hour


Have a drink, a few snacks, and join us for Talk Shop!


4:15 PM
4:15 PM - 4:40 PM GMT -1 / 5:15 PM - 5:40 PM Your local time   (25 min)
Talk Shop with Marc Abraham & Michael Sacca
Talk Shop Stage

An INDUSTRY-favorite, our Talk Shop sessions give all attendees a chance to ask
their own questions to speakers in interactive Q&A sessions that take place
during each of the breaks throughout the day.

Marc Abraham
Senior Group Product Manager
Intercom
Michael Sacca
General Manager
Dribbble

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