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PLEASE ACCEPT HBS WEBSITE COOKIES: This site uses cookies and similar technologies to provide online services, enhance the performance and functionality of our services, analyze the use of our website, and assist with our advertising and marketing efforts. Close Accept Cookies Cookie Settings * Your Privacy * Strictly Necessary Cookies * Performance Cookies * Functional Cookies * Targeting Cookies * More Information Privacy Preference Center Active Always Active Save Settings Allow All HBS Online * Courses * Business Essentials * Leadership & Management * Entrepreneurship & Innovation * Strategy * Finance & Accounting * Business in Society * For Organizations * Insights * More Info * About * Media Coverage * Founding Donors * Leadership Team * Careers * My Courses * My Account * Apply Now HBS Home * About HBS * Academic Programs * Alumni * Faculty & Research * Baker Library * Giving * Harvard Business Review * Initiatives * News * Recruit * Map / Directions Search Skip to Main Content * Courses Open Courses Mega Menu * Business Essentials * Credential of Readiness (CORe) * Business Analytics * Economics for Managers * Financial Accounting * Leadership & Management * Leadership Principles * Management Essentials * Negotiation Mastery * Organizational Leadership * Strategy Execution * Power and Influence for Positive Impact * Entrepreneurship & Innovation * Entrepreneurship Essentials * Disruptive Strategy * Negotiation Mastery * Design Thinking and Innovation * Strategy * Strategy Execution * Economics for Managers * Disruptive Strategy * Global Business * Sustainable Business Strategy * Finance & Accounting * Financial Accounting * Leading with Finance * Alternative Investments * Sustainable Investing * Business in Society * Sustainable Business Strategy * Global Business * Sustainable Investing * Power and Influence for Positive Impact * All Courses * For Organizations Open For Organizations Mega Menu * Corporate Learning Help your employees master essential business concepts, improve effectiveness, and expand leadership capabilities. * Academic Solutions Integrate HBS Online courses into your curriculum to support programs and create unique educational opportunities. * Need Help? * Frequently Asked Questions * Contact Us * Insights Open Insights Mega Menu * Business Insights Blog * Career Development * Communication * Decision-Making * Earning Your MBA * Entrepreneurship & Innovation * Finance * Leadership * Management * Negotiation * Strategy * All Topics * Free Business Lessons and E-Books Gain actionable skills and insights to advance your career. * Free Guide Learn how to formulate a successful business strategy. * More Info Open More Info Mega Menu * Learning Experience Master real-world business skills with our immersive platform and engaged community. * Certificates, Credentials, & Credits Learn how completing courses can boost your resume and move your career forward. * Learning Tracks Take your career to the next level with this specialization. * Financing & Policies * Employer Reimbursement * Payment & Financial Aid * Policies * Connect * Student Stories * Community * Need Help? * Frequently Asked Questions * Request Information * Apply Now Login My Courses Access your courses and engage with your peers My Account Manage your account, applications, and payments. HBS Home * About HBS * Academic Programs * Alumni * Faculty & Research * Baker Library * Giving * Harvard Business Review * Initiatives * News * Recruit * Map / Directions HBS Online * Courses * Business Essentials * Leadership & Management * Entrepreneurship & Innovation * Strategy * Finance & Accounting * Business in Society * For Organizations * Insights * More Info * About * Media Coverage * Founding Donors * Leadership Team * Careers * My Courses * My Account * Apply Now Skip to Main Content * Courses Open Courses Mega Menu * Business Essentials * Credential of Readiness (CORe) * Business Analytics * Economics for Managers * Financial Accounting * Leadership & Management * Leadership Principles * Management Essentials * Negotiation Mastery * Organizational Leadership * Strategy Execution * Power and Influence for Positive Impact * Entrepreneurship & Innovation * Entrepreneurship Essentials * Disruptive Strategy * Negotiation Mastery * Design Thinking and Innovation * Strategy * Strategy Execution * Economics for Managers * Disruptive Strategy * Global Business * Sustainable Business Strategy * Finance & Accounting * Financial Accounting * Leading with Finance * Alternative Investments * Sustainable Investing * Business in Society * Sustainable Business Strategy * Global Business * Sustainable Investing * Power and Influence for Positive Impact * All Courses * For Organizations Open For Organizations Mega Menu * Corporate Learning Help your employees master essential business concepts, improve effectiveness, and expand leadership capabilities. * Academic Solutions Integrate HBS Online courses into your curriculum to support programs and create unique educational opportunities. * Need Help? * Frequently Asked Questions * Contact Us * Insights Open Insights Mega Menu * Business Insights Blog * Career Development * Communication * Decision-Making * Earning Your MBA * Entrepreneurship & Innovation * Finance * Leadership * Management * Negotiation * Strategy * All Topics * Free Business Lessons and E-Books Gain actionable skills and insights to advance your career. * Free Guide Learn how to formulate a successful business strategy. * More Info Open More Info Mega Menu * Learning Experience Master real-world business skills with our immersive platform and engaged community. * Certificates, Credentials, & Credits Learn how completing courses can boost your resume and move your career forward. * Learning Tracks Take your career to the next level with this specialization. * Financing & Policies * Employer Reimbursement * Payment & Financial Aid * Policies * Connect * Student Stories * Community * Need Help? * Frequently Asked Questions * Request Information * Apply Now Login My Courses Access your courses and engage with your peers My Account Manage your account, applications, and payments. HBS Home * About HBS * Academic Programs * Alumni * Faculty & Research * Baker Library * Giving * Harvard Business Review * Initiatives * News * Recruit * Map / Directions HBS Online * Courses * Business Essentials * Leadership & Management * Entrepreneurship & Innovation * Strategy * Finance & Accounting * Business in Society * For Organizations * Insights * More Info * About * Media Coverage * Founding Donors * Leadership Team * Careers * My Courses * My Account * Apply Now * …→ * Harvard Business School→ * HBS Online→ * Online Business Certificate Courses * Online Business Certificate Courses * Business Essentials * Business in Society * Entrepreneurship & Innovation * Finance & Accounting * Leadership & Management * Strategy → This course is part of the Entrepreneurship & Innovation track. Design Thinking and Innovation DESIGN THINKING AND INNOVATION Uncover Innovative Solutions to Your Most Challenging Business Problems Design Thinking and Innovation will teach you how to leverage fundamental design thinking principles and innovative problem-solving tools to address business challenges and build products, strategies, teams, and environments for optimal use and performance. Apply Now WHAT YOU'LL LEARN Play an Introduction to Design Thinking and Innovation video with Audio Descriptions Play an Introduction to Design Thinking and Innovation video with Audio Descriptions Go to Course Syllabus * Approach problems using structured methods of gathering observations, breaking cognitive fixedness, and generating creative ideas for solutions * Apply creative solutions and behavior-change analysis to innovation development and internal team processes * Develop a strategic innovation toolkit and learn when and how to apply design thinking and innovative problem-solving tools and exercises * Practice empathy in applying a human-centered approach to design techniques, such as user research, user experience, prototyping, and journey mapping * Assess group dynamics and improve team performance through tools and processes designed to enhance collaboration and iteration in development * Guide teams to draw from a wide range of professional experiences and backgrounds and create stronger collaboration dynamics to heighten their approach to innovation ABOUT THE PROFESSOR Srikant Datar is the George F. Baker Professor of Administration and Dean of Harvard Business School. During his tenure at HBS, he’s served as the Senior Associate Dean for University Affairs, for Research, for Executive Education, for Faculty Development, and for Faculty Recruiting, and as Faculty Chair of the Harvard Innovation Labs. An award-winning educator, Datar received gold medals upon graduation from the Indian Institute of Management, Ahmedabad, and the Institute of Cost and Work Accountants of India. He’s the co-author of the leading cost accounting textbook, Cost Accounting: A Managerial Emphasis, and Rethinking the MBA: Business Education at a Crossroads. WHO WILL BENEFIT ASPIRING OR CURRENT INNOVATION MANAGERS Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. ENTREPRENEURS Discover frameworks and techniques you can leverage to bring new and innovative products or services to market. PRODUCT MANAGERS, DEVELOPERS, AND MARKETERS Create products and services that resonate with your audience by understanding and applying human-centered design. PROGRAM STRUCTURE Design Thinking and Innovation features five weeks of course content and two weeks of project work, enabling you to put your learning into practice. You’ll have the opportunity to collaborate and problem-solve with your peers, who come from a wide range of professional experiences, backgrounds, and countries. In the process, you’ll build your network while gaining insights you can apply to your own organization. The course consists of approximately 35–40 hours of material, including 30–35 hours of course content and 5 hours of project work. You can complete the coursework on your own time while meeting regular deadlines. April 2022 * Length: 7 Weeks * Program Dates: 4/6/22 – 5/25/22 * Cost: $1,750 * Application Deadline: March 28 * Detailed Calendar (pdf) * * Apply Now June 2022 * Length: 7 Weeks * Program Dates: 6/22/22 – 8/10/22 * Cost: $1,750 * Application Deadline: June 13 * Detailed Calendar (pdf) * * Apply Now August 2022 * Length: 7 Weeks * Program Dates: 8/3/22 – 9/21/22 * Cost: $1,750 * Application Deadline: July 25 * Detailed Calendar (pdf) * * Apply Now Design Thinking and Innovation is part of the Entrepreneurship & Innovation Learning Track. If you’re interested in developing deeper insights and expertise, you can choose to complete three entrepreneurship and innovation courses within 18 months to earn a Certificate of Specialization. SYLLABUS Design Thinking and Innovation equips current and aspiring innovation managers with the design thinking principles and innovative problem-solving tools to solve business challenges and guide their organization’s strategy. The course features five weeks of course content and two weeks of project work, enabling you to put your learning into practice. Leaders interviewed include Moderna CEO Stéphane Bancel, Royal Philips CEO Frans van Houten, and T-Mobile CEO Mike Sievert, among others. Participants will walk away with an innovation toolkit of frameworks and exercises for identifying business opportunities and generating possible solutions for their organization’s initiatives. Learning requirements: In order to earn a Certificate of Completion, participants must thoughtfully complete all 7 modules (5 content weeks and 2 project weeks) by stated deadlines Leaders interviewed: * Stéphane Bancel, CEO, Moderna * Sean Carney, CDO and Business Leader for Healthcare Transformation Services, Royal Philips * Phil Gilbert, General Manager, Design, IBM * Frans van Houten, CEO, Royal Philips * D. R. Mehta, Founder and Chief Patron, BMVSS * Shani Sandy, Design Executive, IBM * Mike Sievert, CEO, T-Mobile * Yoni Stern, Partner and SVP of Business Development, Systematic Inventive Thinking (SIT) * Christi Zuber, Managing Director and Founder, Aspen Labs Download Syllabus (pdf) Modules Case Studies Takeaways Key Exercises Module 1: Content Week - Clarify: Empathy and Understanding * BMVSS: Changing Lives, One Jaipur Limb at a Time * Define users’ explicit pain points and latent needs * Reframe the innovation context to identify the most game-changing part of the problem * Analyze the organizational environment for the ideal conditions for insightful thinking * Problem Framing: Reframe problems from various perspectives (deep, emotional, broad, and dynamic) to identify new pain points and make new solutions possible Module 2: Project Week - Clarify * Practice researching the innovation context and empathizing with users and customers * Increase your ability to adopt insightful perspectives through structured tools * Project: Apply tools from Module 1 to an innovation problem of your own choosing, or a provided scenario Module 3: Content Week - Ideate, Part 1: Tools for Generating Ideas * IBM: Design Thinking * Develop the design principles that will help you create user-focused ideas * Experiment with ideation tools for breaking cognitive fixedness and generating ideas * Explore structured but open-ended approaches to ideation such as alternate worlds and brainstorming * SIT’s Closed World: Divide an existing product, service, model, or strategy into components and manipulate them to break cognitive fixedness and generate ideas Module 4: Content Week - Ideate, Part 2: User Values and Behaviors * Innovation at Insigne Health * Refine innovation ideas using design heuristics * Apply research-based personas and behavior models to make innovations easier to adopt * B. J. Fogg Behavioral Model: Identify prompts to improve users’ ability and motivation to engage in a desired behavior Module 5: Project Week - Ideate * Practice generating ideas and evaluating them against research and key insights * Increase your ability to break cognitive fixedness through structured tools * Project: Apply tools from Modules 3 and 4 to your innovation problem or the provided scenario Module 6: Content Week - Develop: An Experimentation Mindset * frog design * Combine ideas into complex innovation concepts * Critique and strengthen concepts using evaluation tools * Guide prototyping by creating critical questions related to a concept’s desirability, feasibility, and viability * Concept Poster: Organize all information about an innovation concept to identify critical questions for prototyping Module 7: Content Week - Implement: Communication and Structure * Royal Philips: Designing Toward Profound Change * Assess developer and user perspectives for bias that may affect implementation * Apply frameworks to strengthen communications about an innovation’s value * Reflect on management skills for sustaining a culture of innovation * Stakeholder Analysis: Compare the resistance and status-quo bias of key stakeholders and develop a communication plan Syllabus Module 1: Content Week - Clarify: Empathy and Understanding Case Studies * BMVSS: Changing Lives, One Jaipur Limb at a Time Takeaways * Define users’ explicit pain points and latent needs * Reframe the innovation context to identify the most game-changing part of the problem * Analyze the organizational environment for the ideal conditions for insightful thinking Key Exercises * Problem Framing: Reframe problems from various perspectives (deep, emotional, broad, and dynamic) to identify new pain points and make new solutions possible Module 2: Project Week - Clarify Case Studies Takeaways * Practice researching the innovation context and empathizing with users and customers * Increase your ability to adopt insightful perspectives through structured tools Key Exercises * Project: Apply tools from Module 1 to an innovation problem of your own choosing, or a provided scenario Module 3: Content Week - Ideate, Part 1: Tools for Generating Ideas Case Studies * IBM: Design Thinking Takeaways * Develop the design principles that will help you create user-focused ideas * Experiment with ideation tools for breaking cognitive fixedness and generating ideas * Explore structured but open-ended approaches to ideation such as alternate worlds and brainstorming Key Exercises * SIT’s Closed World: Divide an existing product, service, model, or strategy into components and manipulate them to break cognitive fixedness and generate ideas Module 4: Content Week - Ideate, Part 2: User Values and Behaviors Case Studies * Innovation at Insigne Health Takeaways * Refine innovation ideas using design heuristics * Apply research-based personas and behavior models to make innovations easier to adopt Key Exercises * B. J. Fogg Behavioral Model: Identify prompts to improve users’ ability and motivation to engage in a desired behavior Module 5: Project Week - Ideate Case Studies Takeaways * Practice generating ideas and evaluating them against research and key insights * Increase your ability to break cognitive fixedness through structured tools Key Exercises * Project: Apply tools from Modules 3 and 4 to your innovation problem or the provided scenario Module 6: Content Week - Develop: An Experimentation Mindset Case Studies * frog design Takeaways * Combine ideas into complex innovation concepts * Critique and strengthen concepts using evaluation tools * Guide prototyping by creating critical questions related to a concept’s desirability, feasibility, and viability Key Exercises * Concept Poster: Organize all information about an innovation concept to identify critical questions for prototyping Module 7: Content Week - Implement: Communication and Structure Case Studies * Royal Philips: Designing Toward Profound Change Takeaways * Assess developer and user perspectives for bias that may affect implementation * Apply frameworks to strengthen communications about an innovation’s value * Reflect on management skills for sustaining a culture of innovation Key Exercises * Stakeholder Analysis: Compare the resistance and status-quo bias of key stakeholders and develop a communication plan THE HBS ONLINE ADVANTAGE Play an Introduction to the HBS Online Platform video with Audio Descriptions Play an Introduction to the HBS Online Platform video with Audio Descriptions * World-class faculty * Edge-of-your-seat online learning * Global peer collaboration and networking * Real-world projects, case-based learning Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. 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