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This course is part of the Entrepreneurship & Innovation track.
Design Thinking and Innovation
DESIGN THINKING AND INNOVATION
Uncover Innovative Solutions to Your Most Challenging Business Problems
Design Thinking and Innovation will teach you how to leverage fundamental design
thinking principles and innovative problem-solving tools to address business
challenges and build products, strategies, teams, and environments for optimal
use and performance.
Apply Now
WHAT YOU'LL LEARN
Play an Introduction to Design Thinking and Innovation video with Audio
Descriptions
Play an Introduction to Design Thinking and Innovation video with Audio
Descriptions
Go to Course Syllabus
* Approach problems using structured methods of gathering observations,
breaking cognitive fixedness, and generating creative ideas for solutions
* Apply creative solutions and behavior-change analysis to innovation
development and internal team processes
* Develop a strategic innovation toolkit and learn when and how to apply design
thinking and innovative problem-solving tools and exercises
* Practice empathy in applying a human-centered approach to design techniques,
such as user research, user experience, prototyping, and journey mapping
* Assess group dynamics and improve team performance through tools and
processes designed to enhance collaboration and iteration in development
* Guide teams to draw from a wide range of professional experiences and
backgrounds and create stronger collaboration dynamics to heighten their
approach to innovation
ABOUT THE PROFESSOR
Srikant Datar is the George F. Baker Professor of Administration and Dean of
Harvard Business School. During his tenure at HBS, he’s served as the Senior
Associate Dean for University Affairs, for Research, for Executive Education,
for Faculty Development, and for Faculty Recruiting, and as Faculty Chair of the
Harvard Innovation Labs. An award-winning educator, Datar received gold medals
upon graduation from the Indian Institute of Management, Ahmedabad, and the
Institute of Cost and Work Accountants of India. He’s the co-author of the
leading cost accounting textbook, Cost Accounting: A Managerial Emphasis, and
Rethinking the MBA: Business Education at a Crossroads.
WHO WILL BENEFIT
ASPIRING OR CURRENT INNOVATION MANAGERS
Develop an innovation mindset and toolkit you can use to guide your team or
organization’s strategy.
ENTREPRENEURS
Discover frameworks and techniques you can leverage to bring new and innovative
products or services to market.
PRODUCT MANAGERS, DEVELOPERS, AND MARKETERS
Create products and services that resonate with your audience by understanding
and applying human-centered design.
PROGRAM STRUCTURE
Design Thinking and Innovation features five weeks of course content and two
weeks of project work, enabling you to put your learning into practice. You’ll
have the opportunity to collaborate and problem-solve with your peers, who come
from a wide range of professional experiences, backgrounds, and countries. In
the process, you’ll build your network while gaining insights you can apply to
your own organization.
The course consists of approximately 35–40 hours of material, including 30–35
hours of course content and 5 hours of project work. You can complete the
coursework on your own time while meeting regular deadlines.
April 2022
* Length: 7 Weeks
* Program Dates: 4/6/22 – 5/25/22
* Cost: $1,750
* Application Deadline: March 28
* Detailed Calendar (pdf)
*
*
Apply Now
June 2022
* Length: 7 Weeks
* Program Dates: 6/22/22 – 8/10/22
* Cost: $1,750
* Application Deadline: June 13
* Detailed Calendar (pdf)
*
*
Apply Now
August 2022
* Length: 7 Weeks
* Program Dates: 8/3/22 – 9/21/22
* Cost: $1,750
* Application Deadline: July 25
* Detailed Calendar (pdf)
*
*
Apply Now
Design Thinking and Innovation is part of the Entrepreneurship & Innovation
Learning Track. If you’re interested in developing deeper insights and
expertise, you can choose to complete three entrepreneurship and innovation
courses within 18 months to earn a Certificate of Specialization.
SYLLABUS
Design Thinking and Innovation equips current and aspiring innovation managers
with the design thinking principles and innovative problem-solving tools to
solve business challenges and guide their organization’s strategy. The course
features five weeks of course content and two weeks of project work, enabling
you to put your learning into practice. Leaders interviewed include Moderna CEO
Stéphane Bancel, Royal Philips CEO Frans van Houten, and T-Mobile CEO Mike
Sievert, among others. Participants will walk away with an innovation toolkit of
frameworks and exercises for identifying business opportunities and generating
possible solutions for their organization’s initiatives.
Learning requirements: In order to earn a Certificate of Completion,
participants must thoughtfully complete all 7 modules (5 content weeks and 2
project weeks) by stated deadlines
Leaders interviewed:
* Stéphane Bancel, CEO, Moderna
* Sean Carney, CDO and Business Leader for Healthcare Transformation Services,
Royal Philips
* Phil Gilbert, General Manager, Design, IBM
* Frans van Houten, CEO, Royal Philips
* D. R. Mehta, Founder and Chief Patron, BMVSS
* Shani Sandy, Design Executive, IBM
* Mike Sievert, CEO, T-Mobile
* Yoni Stern, Partner and SVP of Business Development, Systematic Inventive
Thinking (SIT)
* Christi Zuber, Managing Director and Founder, Aspen Labs
Download Syllabus (pdf)
Modules Case Studies Takeaways Key Exercises Module 1: Content Week - Clarify:
Empathy and Understanding
* BMVSS: Changing Lives, One Jaipur Limb at a Time
* Define users’ explicit pain points and latent needs
* Reframe the innovation context to identify the most game-changing part of the
problem
* Analyze the organizational environment for the ideal conditions for
insightful thinking
* Problem Framing: Reframe problems from various perspectives (deep, emotional,
broad, and dynamic) to identify new pain points and make new solutions
possible
Module 2: Project Week - Clarify
* Practice researching the innovation context and empathizing with users and
customers
* Increase your ability to adopt insightful perspectives through structured
tools
* Project: Apply tools from Module 1 to an innovation problem of your own
choosing, or a provided scenario
Module 3: Content Week - Ideate, Part 1: Tools for Generating Ideas
* IBM: Design Thinking
* Develop the design principles that will help you create user-focused ideas
* Experiment with ideation tools for breaking cognitive fixedness and
generating ideas
* Explore structured but open-ended approaches to ideation such as alternate
worlds and brainstorming
* SIT’s Closed World: Divide an existing product, service, model, or strategy
into components and manipulate them to break cognitive fixedness and generate
ideas
Module 4: Content Week - Ideate, Part 2: User Values and Behaviors
* Innovation at Insigne Health
* Refine innovation ideas using design heuristics
* Apply research-based personas and behavior models to make innovations easier
to adopt
* B. J. Fogg Behavioral Model: Identify prompts to improve users’ ability and
motivation to engage in a desired behavior
Module 5: Project Week - Ideate
* Practice generating ideas and evaluating them against research and key
insights
* Increase your ability to break cognitive fixedness through structured tools
* Project: Apply tools from Modules 3 and 4 to your innovation problem or the
provided scenario
Module 6: Content Week - Develop: An Experimentation Mindset
* frog design
* Combine ideas into complex innovation concepts
* Critique and strengthen concepts using evaluation tools
* Guide prototyping by creating critical questions related to a concept’s
desirability, feasibility, and viability
* Concept Poster: Organize all information about an innovation concept to
identify critical questions for prototyping
Module 7: Content Week - Implement: Communication and Structure
* Royal Philips: Designing Toward Profound Change
* Assess developer and user perspectives for bias that may affect
implementation
* Apply frameworks to strengthen communications about an innovation’s value
* Reflect on management skills for sustaining a culture of innovation
* Stakeholder Analysis: Compare the resistance and status-quo bias of key
stakeholders and develop a communication plan
Syllabus
Module 1: Content Week - Clarify: Empathy and Understanding
Case Studies
* BMVSS: Changing Lives, One Jaipur Limb at a Time
Takeaways
* Define users’ explicit pain points and latent needs
* Reframe the innovation context to identify the most game-changing part of the
problem
* Analyze the organizational environment for the ideal conditions for
insightful thinking
Key Exercises
* Problem Framing: Reframe problems from various perspectives (deep, emotional,
broad, and dynamic) to identify new pain points and make new solutions
possible
Module 2: Project Week - Clarify
Case Studies
Takeaways
* Practice researching the innovation context and empathizing with users and
customers
* Increase your ability to adopt insightful perspectives through structured
tools
Key Exercises
* Project: Apply tools from Module 1 to an innovation problem of your own
choosing, or a provided scenario
Module 3: Content Week - Ideate, Part 1: Tools for Generating Ideas
Case Studies
* IBM: Design Thinking
Takeaways
* Develop the design principles that will help you create user-focused ideas
* Experiment with ideation tools for breaking cognitive fixedness and
generating ideas
* Explore structured but open-ended approaches to ideation such as alternate
worlds and brainstorming
Key Exercises
* SIT’s Closed World: Divide an existing product, service, model, or strategy
into components and manipulate them to break cognitive fixedness and generate
ideas
Module 4: Content Week - Ideate, Part 2: User Values and Behaviors
Case Studies
* Innovation at Insigne Health
Takeaways
* Refine innovation ideas using design heuristics
* Apply research-based personas and behavior models to make innovations easier
to adopt
Key Exercises
* B. J. Fogg Behavioral Model: Identify prompts to improve users’ ability and
motivation to engage in a desired behavior
Module 5: Project Week - Ideate
Case Studies
Takeaways
* Practice generating ideas and evaluating them against research and key
insights
* Increase your ability to break cognitive fixedness through structured tools
Key Exercises
* Project: Apply tools from Modules 3 and 4 to your innovation problem or the
provided scenario
Module 6: Content Week - Develop: An Experimentation Mindset
Case Studies
* frog design
Takeaways
* Combine ideas into complex innovation concepts
* Critique and strengthen concepts using evaluation tools
* Guide prototyping by creating critical questions related to a concept’s
desirability, feasibility, and viability
Key Exercises
* Concept Poster: Organize all information about an innovation concept to
identify critical questions for prototyping
Module 7: Content Week - Implement: Communication and Structure
Case Studies
* Royal Philips: Designing Toward Profound Change
Takeaways
* Assess developer and user perspectives for bias that may affect
implementation
* Apply frameworks to strengthen communications about an innovation’s value
* Reflect on management skills for sustaining a culture of innovation
Key Exercises
* Stakeholder Analysis: Compare the resistance and status-quo bias of key
stakeholders and develop a communication plan
THE HBS ONLINE ADVANTAGE
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* World-class faculty
* Edge-of-your-seat online learning
* Global peer collaboration and networking
* Real-world projects, case-based learning
Harvard Business School Online offers a unique and highly engaging way to learn
vital business concepts. Immerse yourself in real challenges faced by leading
businesses, including BMVSS, IBM, Insigne Health, Frog Design, and Philips.
You’ll wrestle with the issues they faced, all while engaging with fellow
learners from around the world.
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Descriptions
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Descriptions
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Descriptions
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Descriptions
STORIES FROM OUR LEARNERS
* > The platform was engaging, innovative, and allowed me to interact with the
> material in a way I never expected from an online course.
Bethany Larson,
HBS Online Participant
* > I had never experienced such an immersive platform online, and could argue
> that it was more effective at building and solidifying knowledge than some
> of the in-class courses I took in college.
Ryan Dumlao,
HBS Online Participant
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REQUEST MORE INFORMATION
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FREQUENTLY ASKED QUESTIONS
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ENROLLMENT ELIGIBILITY
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Our easy online application is free, and no special documentation is required.
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