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https://www.wsj.com/articles/zoom-follows-workers-back-to-the-office-with-a-video-booth-11631720263
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ZOOM FOLLOWS WORKERS BACK TO THE OFFICE WITH A VIDEO BOOTH
FIRST IT HELPED PEOPLE WORK FROM HOME. NOW ZOOM IS OFFERING ITS SERVICES TO
THOSE STRUGGLING TO VIDEO-CALL FROM THE OFFICE.
THE MODULAR VIDEOCONFERENCING BOOTH DUBBED ‘ROOM FOR ZOOM’ IS A COLLABORATION
WITH OFFICE-PHONE-BOOTH PROVIDER ROOM.
Photo: Room
By
Katie Deighton
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KATIE DEIGHTON
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* @DollyDeighton
* katie.deighton@wsj.com
Sept. 15, 2021 11:37 am ET
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Zoom Video Communications Inc. has teamed up with a maker of office phone booths
to create a videoconferencing pod for offices, as part of its strategy to remain
useful as workers begin to trickle back to the workplace.
The modular booth dubbed “Room for Zoom,” a collaboration with Room Inc., was
introduced last week. The setup includes soundproof walls, a height-adjustable
desk, built-in lighting, silent fans to ventilate the space and an HP Inc.
computer that comes installed with a high-definition webcam and Zoom Rooms, a
system that lets users quickly connect their accounts to a meeting room’s
conferencing hardware.
“We want to do whatever is best for our customers,” said Ty Buell, a solutions
architect at Zoom, which is based in San Jose, Calif. “So if they’re happy being
fully remote, then we want to support that, and if they want to come into the
office, we need to have offerings for that as well.”
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Zoom last month reported revenue of just over $1 billion for the quarter ended
July 31, up 54% from a year earlier. That represented a slowdown from the
previous quarter, when revenue nearly tripled from a year earlier. The company
expects revenue growth of 31% this quarter.
“Even though the pandemic seems to be far from over, we are happy that people
are feeling more comfortably out traveling, and that’s really where we’re seeing
the slowdown,” Chief Financial Officer Kelly Steckelberg said on an earnings
call.
Zoom’s core conferencing product has been one of the most prominent
beneficiaries of remote work. The company offers a free version with limits on
the number of participants and the length of the call and makes money by selling
tiered subscription plans beyond these limits.
As employees head back to offices, Zoom has taken steps to diversify. At a
promotional event this week, the company introduced a tool that lets workers
book and check into desks and workspaces in the office, and announced a
partnership with Facebook Inc.’s Oculus that will let users meet in virtual
reality.
Zoom’s collaboration with New York-based Room, formerly registered as
Phonebooths Inc., began after clients started asking Room for products designed
for video calls, said co-founder Morten Meisner-Jensen.
Other companies that sell booths designed for videoconferencing in a shared
workspace include PoppinPod, Pillar, Urban Office, Hush and Framery. Room,
meanwhile, is promoting its own booth as “purpose-built for Zoom.”
Workers may once have been comfortable taking phone calls in front of colleagues
sitting at open-plan desks, but the visual components of video calling—and
privacy issues regarding who or what might be seen in the background—are sending
more people into meeting rooms, Mr. Meisner-Jensen said.
Typical phone booths and meeting rooms weren’t designed for video calling, Mr.
Meisner-Jensen said: The lighting is often too dark or too bright in standard
booths, and audio can become tinny or echoey in larger spaces.
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Room builds the booths in customers’ offices for prices starting at $16,995,
complete with the computer, lighting and other hardware, but not including
assembly or delivery.
“Because we design these prefabricated products, we get to design them down to
the last detail,” Mr. Meisner-Jensen said. “That means we get to think about
that user experience to a deeper extent than you would if you were having to
patchwork it together yourself.”
Companies, even those employing a part-time or hybrid approach to their
return-to-office strategy, are re-evaluating their office floor plans after
months away from them, said Bruce Daisley, a workplace culture consultant and
author. Video meetings may not have been as popular before the pandemic as they
are now, but the open-plan office had already proved frustrating for many
workers seeking privacy or quiet for other reasons, he said.
“Every time you had a meeting room booked, you’d always open the door and there
was someone already in there, looking stressed, hiding, because offices just
didn’t have any degree of privacy to them,” he said. “We find it exhausting to
be in these big, forced social spaces.”
Write to Katie Deighton at katie.deighton@wsj.com
Copyright ©2021 Dow Jones & Company, Inc. All Rights Reserved.
87990cbe856818d5eddac44c7b1cdeb8
Appeared in the September 16, 2021, print edition as 'Zoom Follows Workers Back
Into Office With Video Pods.'
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