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A GOOGLE ANALYTICS ALTERNATIVE THAT’S SIMPLE & PRIVACY-FIRST

Latest A brand new look for Fathom Analytics


DITCH COMPLEX, INTRUSIVE WEB ANALYTICS FOR FATHOM - A BETTER GOOGLE ANALYTICS
ALTERNATIVE. EXPERIENCE EASE OF USE, FOREVER DATA RETENTION, AND COMPLETE,
WORRY-FREE GDPR COMPLIANCE - ALL WHILE PROTECTING YOUR TIME AND YOUR VISITORS'
DIGITAL PRIVACY.

Start a free trialView a live demo

Quick setup Free 30-day trial No obligation


> Analytics for Huberman Lab are solely powered by Fathom. It's such a pleasure
> to use compared to Google Analytics. There's just the right number of
> features, and their platform is incredibly intuitive.
> 
> Ian Mackey, Huberman Lab

Join thousands of companies already using Fathom Analytics



DITCH GOOGLE ANALYTICS

At Fathom, we strongly believe that analytics tools should be insightful, not
invasive. This is why we created a privacy-focused, simple software tool that
offers valuable insights without the complexity.



GET SETUP IN MINUTES

Our script is a single line of code that works with any website, CMS or
framework. Set up in minutes and start collecting real-time data without prior
technical knowledge. Our analytics software is designed to be easily understood
instantly.



COMPLY WITH PRIVACY LAWS

We've hired the best lawyers and legal minds worldwide to ensure our simple
analytics software is fully compliant with GDPR, CCPA, ePrivacy, PECR and more,
providing essential insights into traffic sources without compromising privacy.



SEE MORE ACCURATE DATA

Our real-time analytics blocks bots, scrapers and spam traffic—showing you only
real, human visits. This gives you the flexibility to collect data for (and only
pay for) exactly the data you want to see and make decisions about.



SAY NO TO COOKIE BANNERS

Fathom anonymizes IP addresses and other visitor data without using cookies.
That means you don't have to clutter your site or slow it down with cookie
consent banners and notices for your site's analytics.



JOIN THE MOVEMENT

Thousands of companies, including Fortune 100s, pioneers of the Open Web, and
governments, have switched from Google Analytics to Fathom for ease of use,
better privacy, and more accurate metrics.

Start a free 30-day trial We’ll even email you before your trial ends
to ensure you want to start paying for our software.


DIFFERENT. IN A GOOD WAY.

For a long time, web analytics tools have been seriously broken. Pages upon
pages of reports to click. Training and certifications required. And, worst of
all, it was offered for “free,” so tech companies could profit wildly from all
of our personal data.

Our software is something quite different. Our software protects your time and
your visitors' digital privacy.



Learn how to use our software in less than 10 minutes by watching this video.


A BETTER GOOGLE ANALYTICS ALTERNATIVE

Tired of complex dashboards, restricted access to data and your legal team is
giving you a headache?

Unlike Google Analytics, Fathom protects your visitors digital privacy, is
easier to use and guarantees perpetual data retention.


PRIVACY-FIRST

Privacy isn't just a feature; it's our foundation. With top-tier legal experts
from around the globe, we ensure Fathom is fully compliant with stringent
privacy laws like GDPR, CCPA, ePrivacy, PECR, and more, satisfying even the most
exacting legal teams.

We go beyond compliance – we champion privacy. Fathom operates on a zero
personal data collection principle, preventing identification of individual
users. This also means, you can say goodbye to intrusive cookie banners and
consent pop-ups.


SIMPLE TO USE

Embrace web analytics that anyone can master. Fathom's intuitive dashboard
brings you the essential insights without the clutter. Real-time metrics and
instant filters offer a clear view of your site's performance, while one-click
exports and comprehensive UTM tracking simplify your data analysis.

Our focus on user experience means you get key metrics at a glance, with no
training required. Quickly see key metrics like traffic sources, bounce rate,
visitor country & browser, event completions and more.

With Fathom, analytics becomes a seamless part of your workflow, not a
time-consuming task.


OWN YOUR DATA

Your analytics, your rules. Fathom puts customers in the driver's seat with
unrestricted, lifetime access to your data. Unlike traditional analytics
platforms that hold your data hostage to their terms and timeframes, we believe
in complete transparency and control.

Every metric, visitor interaction, and insight generated is yours—permanently.
And with hassle-free data export, you can wield your stats however you see fit.

> Wow, what a breath of fresh air. I love how simple Fathom is, and it really
> gives you all the traffic metrics you could need.
> 
> Joel Gascoigne
> CEO of Buffer

> I switched to Fathom because it’s an ethical analytics tool that I trust. It
> gives me everything I want to know about my site's performance.
> 
> Charli Marie
> Creative director of ConvertKit

> I consider Fathom a must have tool if you want to understand what's happening
> with your website traffic—it's simple, speedy, and accurate.
> 
> Ruben Gamez
> Founder Signwell & Bidsketch

> After switching to Fathom for my web properties, I find I'm more attentive to
> my sites because I'm always aware of how many people are on them and which
> pages are most popular.
> 
> Caleb Porzio
> Creator of Alpine.js

> They are the best Google Analytics alternative who really care about privacy
> and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to
> understand what's happening across all web properties.
> 
> Jessica Joyce
> SEO Expert

> Fathom is a great Google Analytics alternative because it is focused on
> protecting visitors’ privacy and does not bog down loading times, leading to
> faster websites with better SEO.
> 
> Nathalie Lussier
> Founder of AccessAlly.com


GOOGLE ANALYTICS VS FATHOM ANALYTICS

See a direct comparison to understand what makes Fathom a better alternative to
Google Analytics.

GA

Fathom


LEGALITY

GA

Several EU countries have ruled that it’s legally risky to use Google Analytics
(even with a consent notice).

Fathom

Strong focus on privacy, and fully compliant with GDPR, CCPA, ePrivacy & PECR.
Also invented a method for processing EU visitor data on EU servers.


INTRUSIVENESS

GA

May track individual users and may sell this data later to advertising companies
or data brokers.

Fathom

Doesn't track individual users and doesn't use cookies. All data is anonymized.


COMPLEXITY & UX

GA

Difficult to integrate. Cluttered dashboard and endless report pages make the
user experience poor.

Fathom

Easy to integrate. Intuitive dashboard allows you to see actionable insights
instantly, without prior knowledge.


DATA ACCURACY

GA

Data is sampled and can take 24-48 hours to appear in GA (outside of "active
user" view).

Fathom

Real-time analytics data is instant, without bot traffic or machine learning
adjustments.


DATA RETENTION

GA

Limited to up to 14 months. Meaning Google deletes your data after (at most) 14
months.

Fathom

Gives you unrestricted access to all collected data, forever. Data is never
deleted and always available to customers.

On top of all that, Fathom offers many additional features that Google Analytics
does not. Ability to see multiple sites in a single dashboard, email reports &
straightforward data export to name few. You can see the full list of features
here.

Ready for a switch? We also make it easy to import your historical Google
Analytics data.

Start a 30-day free trial

We’ll even email you before your trial ends
to ensure you want to start paying for our software.

Our featuresHow Fathom works


FEATURES YOU NEED, NO TRAINING REQUIRED

EVENT TRACKING

Use custom events to collect user interactions like newsletter sign-ups, link +
button clicks or ecommerce sales, and get valuable insights for optimizing your
campaigns.

GET DETAILED REPORTS

Send email reports every week or month so that you can keep track of your
metrics without logging in.

CAMPAIGNS & NEWSLETTERS

Use UTMs to collect data on how much traffic your campaigns generate and see how
well they convert into revenue.

KEEP DATA FOREVER

That means 20 years from now, customers can still see their data from the day
they first started using our software.

GREAT FOR YOUR SEO

Our script is lightweight and fast-loading, meaning switching from Google
Analytics to Fathom won't hurt your SEO rankings in any way.

HANDLE ANY TRAFFIC SPIKES

If an A-list influencer shares your site on social media or your blog post goes
viral, your analytics won't slow down or get shut off.

WE'RE HAPPILY BIG SMALL TECH

We're a purposeful, four-person team and we don't need (or want) funding or
investors. The only people we answer to are our customers.

DESIGNED FOR DEVELOPERS

Our API is easy to use and so powerful we use it ourselves to load data onto
customer dashboards in our software.


INTEGRATE WITH THE TOOLS AND TECH STACK YOU ALREADY USE

Fathom integrates with everything. Seriously. Our lightweight script is just 2kB
in your source code. You can add it to any CMS, framework or technology you're
already using. From content management systems like WordPress to progressive
frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got
your covered.

Even if you don't see a plugin or integration here, since our embed process is
so simple, you can add our analytics script to anything.

See all our of integrations


TRUSTED ON 100,000+ WEBSITES AND COUNTING

Companies worldwide, from startups to the biggest corporations, have switched to
Fathom Analytics for its reliability, ease of use and focus on privacy. Our
software is a simple and private Google Analytics alternative that takes a few
minutes to set up and use.



> Our new Vue.js website has been using Fathom because I like how it’s
> lightweight and respects user privacy.
> 
> Evan You
> Creator of Vue.js

> Fathom simplifies the task of analyzing site performance while simultaneously
> respecting my visitors' privacy. Also, it’s a joy to use.
> 
> Jon Henshaw
> Founder of Coywolf

> Today, so many big tech corps are abusing our privacy. This is why I use
> Fathom. They’re an analytics company I can trust.
> 
> Justin Jackson
> Cofounder of Transistor

> I value my time and my website visitors' right to digital privacy. That’s why
> I’ve switched to Fathom.
> 
> Marshall Shorts
> Founder of Artfluential

> Privacy-protections aside, I love the beautifully simple interface. Fathom is
> now part of my default stack.
> 
> Derrick Reimer
> Founder of SavvyCal

> I’m deeply opposed to cookie banners. Using Fathom means I don't have to
> compromise my morals.
> 
> Ben Orenstein
> Cofounder of Tuple


GETTING STARTED IS SIMPLE AND EASY

Gain valuable insights into your website or web application in just a few steps.
And, if you get stuck, our support team is always on hand to help you get things
up and running.

Step 1

SIGN UP FOR AN ACCOUNT

Start with a 30-day free trial. Then pricing starts at $15/month.

Step 2

ADD OUR SCRIPT

It’s a single line of code that works with every site, web app and CMS.

Step 3

SEE YOUR STATS

Your dashboard will start showing you real-time data.


FREQUENTLY ASKED QUESTIONS (AND ANSWERS)

WHAT HAPPENS IF I GO OVER MY DATAPOINT LIMIT?

We don’t charge for occasional spikes or stop collecting stats on your account
if you reach your plan limit early. We have a fair billing policy and let you
know when it's time to upgrade (based on a 2-month rolling average of pageviews
and events).

WHAT DOES FATHOM ANALYTICS DO WITH MY DATA?

We make it easily accessible to you, and that’s it. We don’t mine your data,
sell it, use it for retargeting, or have any interest in it other than keeping
it available for you. We sell our software, not data.

HOW LONG DOES FATHOM ANALYTICS KEEP MY DATA?

Forever. Our data retention policy for all customers on all plans is that we
never delete your data. Unlike most other analytics companies who keep your data
for 30 days to 5 years (i.e. not long at all), we retain your data to view your
dashboard forever. As long as you're a paying customer, your data is available
to you forever.

IS FATHOM ANALYTICS FREE?

If you aren’t paying for the product, you are the product. Google Analytics is
free, so the data you collect for them about your website visitors is the
product. They’re an advertising company and make billions by knowing as much as
possible about all of us. That’s why we charge a reasonable price for our
software (we don’t have to or want to sell data).

WHAT IS THE BEST GOOGLE ANALYTICS ALTERNATIVE?

Fathom is the best Google analytics alternative and here's why: Google Analytics
is problematic on several fronts: they killed off their most popular product
(UA) and are legally risky in several countries where Data Protection
Authorities have found the use of Google Analytics to be legally risky. Whereas
Fathom is a better alternative to Google Analytics—it's lightning fast, more
accurate, and fully align with the GDPR and the ePrivacy directive.

WHY IS FATHOM ANALYTICS BETTER THAN EU-ONLY PROVIDERS?

As per the GDPR (Schrems II ruling), “EU visitor data has to be processed in the
EU on servers provided by an EU hosting provider or a hosting provider with an
adequacy ruling”. This is exactly what we do for EU visitors. But that doesn’t
mean visitor data from everywhere else should be processed in the EU, as that
slows everything down. That’s why we intelligently route visitor data to
multiple locations worldwide, not just the EU.

IS FATHOM ANALYTICS A GDPR COMPLIANT GOOGLE ANALYTICS ALTERNATIVE?

Our software GDPR compliant by design. The fundamental goal of the GDPR
regulation is to protect the privacy and personal data of people in the EU. With
everything we do, we ask ourselves whether it poses any risk to our customers’
website visitors. We also have a lawful basis for the processing we do and we
run privacy risk assessments and GDPR audits.

Have more questions? Learn more in our help centre or get in touch.

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SWITCH TO A BETTER GOOGLE ANALYTICS ALTERNATIVE

Fathom Analytics is simpler, more accurate and privacy-first. Import your Google
Analytics data (UA and GA4), add our single line of code, and watch real-time
analytics from your site pour in.

Start a 30-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

Live demo

We’ve counted billions of pageviews for thousands of customers, all without ever
compromising anyone’s digital privacy. We hope you’ll join us.

2018-2024 Fathom Analytics.

GET STARTED

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LEARN

 * Blog
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OUR SOFTWARE

 * Our features
 * About our company
 * vs Google Analytics
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LEGAL

 * Privacy
 * Terms
 * GDPR compliance

DETAILS

 * Contact
 * Data
 * Affiliates
 * Changelog
 * Status
 * Roadmap
 * Imprint
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 * Pricing
 * Features
 * How it works
 * vs Google Analytics
 * About Fathom
 * Help centre

 * Blog & news
 * Podcast: Above Board
 * How we process data
 * What's new?
 * Legal compliance
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