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trustradius-logoSkip to main content Search Search * Saved Products 0 * Categories * Finance and Accounting * Accounting * Accounts Payable * Digital Banking * Treasury Management * More * Marketing * A/B Testing * Ad Serving & Retargeting * All-in-One Marketing * Call Tracking * Content Management * Customer Success * Email Marketing * Enterprise Marketing Management * Identity Resolution * Influencer Marketing * Market Research * Marketing Automation * Referral Marketing * SEO * Social Media Management * Social Media Monitoring * Survey & Forms Building * Usability Testing * Video * Web Analytics * More * Information Technology * Application Virtualization * Authentication * Authorization * Block Storage * Cloud Storage * Configuration Management * Data Preparation * Digital Experience Monitoring (DEM) * Enterprise Printing * Fraud Detection * IT Professional Services * Integration Platform as a Service (iPaaS) * IoT Security * Managed Detection and Response (MDR) * Network Performance Monitoring * Network Security * OpenStack Cloud * Operating Systems * Packet Analyzer * Sensitive Data Discovery * Storage as a Service (STaaS) * Telecom Expense Management (TEM) * Web Portal * WiFi Hotspot * Wireless WAN * More * Human Resources * Applicant Tracking * Corporate Learning Management * HR Management * Payroll * Talent Intelligence * Talent Management * Workforce Analytics * Workforce Management * More * Customer Support * Help Desk * Web and Video Conferencing * More * Enterprise * Business Intelligence (BI) * Collaboration * Streaming Analytics * More * Professional Services * Project Management * More * Sales * Customer Relationship Management (CRM) * Sales Content Management * Sales Performance Management * More * Development * Chatbot * Functional Testing * Virtual Reality * More * Vertical-Specific * Admissions and Enrollment * Calendar * Dealer Management * Equipment Rental * Retail Execution * Retail Management * More * * Browse All Categories * Reviews * Browse Reviews * Compare Products * Buyer Blog * For Vendors * Learn More * Get Listed * Resources * Sign In To Vendor Portal * Write a Review * Sign In 1. Home 2. Customer Data Platforms (CDP) 3. Treasure Data Reviews TREASURE DATA REVIEWS Customer Verified Score 8.4 out of 100 Write a Review Do you work for this company? Learn how we help vendors CDP RFP Template Ratings and Reviews (142) Pricing Features Scorecard Product Details Alternatives RATINGS AND REVIEWS (1-25 OF 142) Sort byDateHighest Overall RatingLowest Overall RatingRelevance Search Filter Results Companies can't remove reviews or game the system. Here's why October 08, 2021 INTEGRATED CUSTOMER DATA FOR TRIGGERED TARGET AUDIENCES PE Paul Ernst SVP, Martech Integration Allant Group (Marketing & Advertising, 51-200 employees) Score 10 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is being used to create a unified customer view across first-party customer data, CRM data, e-commerce orders, web visitors, mobile app users, ad impressions, email activity, SMS activity, and social activity that is the basis for higher-performing targeted audiences and activations. PROS AND CONS * Catalog of existing integrations * End-user friendly segment definitions and queries * Predictive and cluster models * High up-time and operations response times * Unified customer reporting view * Log details and operations debugging LIKELIHOOD TO RECOMMEND [Treasure Data is well suited for] integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms. Read Paul Ernst's full review September 09, 2021 TREASURE DATA WILL HELP US TO GROW ALL OUR REVENUE STREAMS Matthew Knapp Director, Data Penske Media (Publishing, 1001-5000 employees) Score 8 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Across the whole organization. Solves the problem of not having a central source of truth about all aspects of a customer and their journey across our digital and offline properties. PROS AND CONS * Data aggregation. * Profile enrichment. * Data processing time. * Implementation. * Onboarding. * Customer support. LIKELIHOOD TO RECOMMEND Good for high-volume sites and multiple data sources. Can connect to the major players in the publishing and e-commerce space. BECOMING DATA-DRIVEN Just during the implementation phase, we discovered multiple data sources that we were not using effectively. That would probably be the case no matter which CDP we implemented, but nevertheless, it opened our eyes. Most importantly, it's helped reinforce that we have so many opportunities when we are able to segment our profiles based on 1PD data. Read Matthew Knapp's full review September 09, 2021 FULLSTACK CDP Leonardo Christofoli Senior Data Engineer Anheuser-Busch InBev (Consumer Goods, 10,001+ employees) Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE It's our central platform to collect, transform and organize consumer data to make it available for marketing segmentation and BI. That data comes from a variety of sources and formats. This platform is used to abstract all infrastructure implementation from our development, giving us a full stack place to work with data. PROS AND CONS * Easy to start. * Support * Integrations read to use. * Lack of flexibility. * Not clear on all technical limitations. * Graphical interface is slow. LIKELIHOOD TO RECOMMEND That was a good platform to create a worldwide read product in a short time. It was easy to start, as it cares about all infrastructure and gives us a ready to use place to develop our dataflows. The issue is where all that easiness turns into a lack of flexibility. BECOMING DATA-DRIVEN The initial target of the Treasure Data deployment was to end the existence of data silos, creating this central point to collect, store and make consumer data available. For this kind of use case, Treasure Data is perfect. We now see all local teams using the same product to drive their marketing campaigns. Read Leonardo Christofoli's full review August 18, 2021 I LIKE TO USE TREASURE DATA, IT HAS MORE PROS THAN CONS. Anderson Pelegrini Data engineer Ab inbev (Warehousing, 1001-5000 employees) Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is being used for data capture for almost every country in the world. It helps in data capture and availability. PROS AND CONS * It helps a lot on data capture and availability. * Helps on data visualization for all the marketers in the world. * It is pretty fast working with big data. * I think maybe the structure, like its not possible to create tables with specific fields. LIKELIHOOD TO RECOMMEND I do not see where it is less appropriate to use it, anyone that needs to store data, Treasure Data seems like a gold choice. BECOMING DATA-DRIVEN I think it does, I know that a lot of marketers use our data in Treasure Data to make decisions. TRAINING TYPES USED * in-person training SUPPORT RATING 9 Because most of the time, treasure data answers all my requests at a maximum one day timeline. USABILITY 9 It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want. SCALABILITY 10 In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem. UPGRADE PROCESS Yes Yes, they worked very nice to delivery a god transition Read Anderson Pelegrini's full review September 03, 2021 TREASURE DATA: CREATING A 360 VIEW OF THE CONSUMER FOR BETTER MEDIA AND SALES EFFECTIVENESS Verified User Director in Information Technology Consumer Goods Company, 10,001+ employees Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data has helped us unify our dis-parent consumer data in over 50 markets. This assists us in building real-time behavioral audiences, improved reporting, safeguarding data privacy, and improving activation/execution into channels. With [...] leadership and customization, we are [...] driving ongoing cost savings, media efficiency, media effectiveness, and a better view [of] our consumers. PROS AND CONS * Unifiy disparate data sets and sources * Analysis and understanding of data and reporting * Safeguarding data privacy and improving activating into channels (Social, Media and Email) * Improvements in the user interface * Simplification of segmentation for business (non-technical) users LIKELIHOOD TO RECOMMEND Treasure Data is well suited to integrate all consumer data from disparate data sets, build real-time audiences based on behavior, connect to different channels to drive execution, and safeguard a company’s consumer data for privacy and governance. It is not used to actually distribute content for marketing purposes or build marketing automation journeys. BECOMING DATA-DRIVEN Treasure Data is a key product in my technology stack to become a more data-driven company. Assisting in building a real 360 view of our customer and consumer to use in marketing automation and media activation. This has driven large data [...] centric transformation at my company and has driven a positive return on media efficiency and effectiveness. Read this authenticated review August 31, 2021 VERY GOOD PRODUCT TO WORK WITH Verified User Manager in Other Food & Beverages Company, 10,001+ employees Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE We are using the platform across the whole organization. They're helping us to be compliant against 1st party data usage, and also to be more effective about digital media spent using our owned data to impact the right consumers, or to find people like them. Even though it is not directly related to the Digital Media spent, being compliant against 1st party data usage keeps the company protected against law issues and bills that depending on the size of your business, can reach billions of dollars. PROS AND CONS * Scalability. * Security. * Integrations. * Ease of use. * Support. * User experience. * Reporting. * Real time data availability. LIKELIHOOD TO RECOMMEND They helped us a lot to shut down consumer data silos around the globe in a very safe and compliant way. Also are supporting our digital marketing strategies around the globe. BECOMING DATA-DRIVEN The main impact overall is, there is no one in the company creating digital products, or points of interaction with consumers without integrating it with Treasure Data. Also, marketing teams are starting to focus more on Consumer Data to pick up insights and details about audiences before launching campaigns in digital media. Read this authenticated review March 17, 2021 SAVE YOURSELF THE HEADACHE – GIVE TREASURE DATA A SHOT KF Kevin Fitzgerald CTO (Chief Technical Officer) Okanjo (Internet, 1-10 employees) Score 10 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE We use Treasure Data as our primary storage and processing facility for the volumes of event data that our company receive daily. Treasure Data allows us to process troves of data at scale and need not worry about storage and processing infrastructure. We regard Treasure Data as our authoritative source of truth when it comes to reporting and event data. PROS AND CONS * Data storage * Data processing flexibility * Customer service * The workflow interface is great, but more options to handle automatic retrying might be nice. * Treasure Data has documentation on custom Presto and Hive functions they've implemented, though it's gotten harder to find over the years. LIKELIHOOD TO RECOMMEND Any time you need to process and store very large volumes of data at scale, Treasure Data will aways be at the forefront of my mind. Especially if the data being handled is constantly changing or evolving, rigid schemas just wont do. Treasure Data has the ability to adapt as your product needs change over time. Having the storage and processing flexibility is a huge win. BECOMING DATA-DRIVEN We ourselves are a data-driven company, offering data and insights to our customers. Treasure Data empowers us to be a scalable platform. We have an internal saying that if it moves, graph it. Treasure Data allows us to track and graph every metric we can think of, helping us understand the data we receive and process every day at all ends of our platform. Read Kevin Fitzgerald's full review March 15, 2021 TREASURE DATA HELPS YOU GROW YOUR SERVICE. 나영 김 Frontend Developer Carelabs Goodoc (Hospital & Health Care, 51-200 employees) Score 8 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE We use Treasure Data across the entire organization. Mainly for data warehouse use, CDP was used for marketing optimization, and data regularly loaded by workflow was used for monitoring the status by linking with communication channels (Slack). In addition, the kit provided by Treasure Box was used (NBA ..). By utilizing the functions provided by Treasure Data, various loaded data were analyzed or trends were checked to make quick decisions, and they were also used to prioritize. PROS AND CONS * CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction. * It provides a variety of extensions to bring your data together in one place and helps you do this easily. * Kits provided by Treasure Box provide basic but helpful methods for further development of services. * Since Treasure Data is used throughout the company, a dictionary was needed to know for what purpose it was created in order to manage the details created such as database, table, workflow, and master segment. * For this, I personally created and used it manually in Excel. I would like to have a dashboard that is automatically extracted or accessible only with admin privileges to manage it separately. * If there is a page where you can check the ERD, or if there is a function to create a relationship between tables by linking the ERD with the table link of Treasure Data, it is more efficient from an Ed Hook perspective if non-developers can check the relationship of the entire table. * The official document is good, but if there is a document translated into Korean, it will be easier to access Treasure Data for those who are new to it. Because of the entry barrier of English, it seems that it is difficult for some employees to learn, so I translated the document into Korean and spread it. LIKELIHOOD TO RECOMMEND Menu categorizing seems to be in the right order when viewed by the developer. In the first menu, there is a function to load third-party data and to manage the workflow so that the data can be updated regularly, and in the second menu, there is a function to manage and control the loaded data. Thirdly, there is a menu where you can perform marketing actions using the loaded data, and check trends after activation. This overall flow seems to have been well made based on the flow from loading data to action. However, from the perspective of developers, the flow felt natural, but from the perspective of non-developers, it seems that the third menu is considered higher when viewed as a priority. Therefore, rather than showing the default page displayed when entering the first time as a job, it seems to be more familiar to show the dashboard of the master segment they are using. In other words, if you can customize the first screen for each role, you will be able to use the Treasure Data more for each role, and this will help you focus more on important donations for each role. BECOMING DATA-DRIVEN In the past, organizations didn't know how to view data at all, but there was a perception that if they did business while looking at the data, they could perform better, and that data could be used to determine how to proceed even if the performance was not successful. However, since non-developers do not have high SQL skills, training on how to use data well is necessary. Read 나영 김's full review March 17, 2021 MOST USER-FRIENDLY & INTUITIVE CDP I'VE WORKED WITH KD Karl Deck Email Marketing Manager National Debt Relief (Financial Services, 1001-5000 employees) Score 10 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is our CDP that connects our CRM with our Salesforce Marketing Cloud ESP. It allows us to do more integrated campaigns (email, social), intuitive list segmentation, and automation of campaigns that we run. Treasure Data is mostly being utilized by our Marketing and Client Success departments within our organization. PROS AND CONS * User Friendly UI * Awesome Support Team * Many "Plug & Play" Integrations Available * Record count of automation in success/failure emails * Time-based attributes (i.e. Today, Today +, Today -) LIKELIHOOD TO RECOMMEND BECOMING DATA-DRIVEN Treasure Data has helped us be more data-driven for sure on the marketing side of the organization. The intuitive and user-friendly UI provide a great picture and view of our clients. Read Karl Deck's full review March 08, 2021 ALMOST THE FIRST COMPANY IN KOREA TO INTRODUCE CDP SOLUTIONS! 동윤 서 Data Analyst 하쿠호도제일 (Broadcast Media, 11-50 employees) Score 7 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE 광고주의 CDP를 구축하는 데 사용하고 있습니다. 데이터 팀은 계정을 가지고이를 사용하며 분석 결과는 관련 부서와 공유됩니다. Treasure Data를 통해 고객의 행동을 분석하고 있습니다. 고객 단일보기를 구축하면 대시 보드를 시각적으로 장식하기가 어렵습니다. PROS AND CONS * SQL engine * Workflows * Insufficient dashboard functionality. * I wish I could visualize or process data using python libraries within Treasure Data. LIKELIHOOD TO RECOMMEND 데이터 엔지니어 팀이없는 회사 BECOMING DATA-DRIVEN When designing the homepage, our company started to see it from a data tracking perspective. Read 동윤 서's full review March 04, 2021 TREASURE DATA| DATA IS WHAT YOU NEED!! GS Gurveen kaur Sethi Deputy Manager Maruti suzuki india limited (Automotive, 10,001+ employees) Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is currently used in several departments & soon will be rolled out for all the business lines at MSIL. It is really helpful in providing insights about customer journey basis which improvements have been done. We are also able to do smart targeting of audience for relevant Campaigns. Suppression of audience from campaigns when required is also achieved using TD. PROS AND CONS * Great in client servicing & project management. * Ample knowledge about technology & platforms. * Help in scenarios to resolve existing business problem. * On tool front, Reporting dashboards in TD using can be seen as an area for improvement. LIKELIHOOD TO RECOMMEND Well suited scenario 1. Personalization on digital assets can be driven by the specific audience set which can be churned out of TD. 2. Targeting of audience for Marketing campaigns. BECOMING DATA-DRIVEN MSIL has always been a data driven player, but with TD coming in the MSIL ecosystem it has definitely added value & useful insights to drive business. More or less all the business teams are aligned towards using CDP powered by TD in order to improve performance & also it has changed the perspective of looking at the proposals and new initiative. Read Gurveen kaur Sethi's full review March 02, 2021 GREAT AT INSIGHT MINING, NEEDS WORK ON MARKETING USE CASES AND REPORTING INTERFACES. UC Udit Chitray Product Manager AdGlobal360 (Marketing & Advertising, 201-500 employees) Score 8 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is being used as a secondary analytics solutions, principally driving following: 1. Unified view of audience 2. Segmentation and Marketing 3. Personalisation 4. Driving ML use cases PROS AND CONS * Unification. * Segmentation. * Data Manipulation. * Audience activation on Google platforms. * Audience creation can be made more intuitive in nature. LIKELIHOOD TO RECOMMEND Treasure Data is great for driving use cases that involve web or app personalization and some pilot initiatives Marketers face a great deal of struggle using the tool for Remarketing since it’s not a real-time solution. BECOMING DATA-DRIVEN Yes, Treasure Data has the ability to ingest information, and unifying it with behavior data at user level allows organisation to articulated the user actions and interest level at a very great detail and use this information to structure outreach programs, marketing initiatives and strategic calls. Though CDP is great in driving data insights however the platform has a learning curve and it takes time to start understanding and using the platform. Read Udit Chitray's full review December 27, 2020 "PLUG AND PLAY" YOUR ENTERPRISE DATA Verified User Director in Finance and Accounting Telecommunications Company, 1001-5000 employees Score 10 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is used throughout the company. It is used to democratize our data so that it can be shared across different visualization tools. This way, our company is not dependent on any particular visualization tool. It is "plug and play" for data PROS AND CONS * Native connection to SFDC * Easy to integrate * Easy connection to visualization tools * Pricing LIKELIHOOD TO RECOMMEND If you have different departments that’s prefer different visualization tool, Treasure Data will be perfect. If you have a standard visualization tool, it is best to connect directly to that tool. BECOMING DATA-DRIVEN Yes now we can store a whole host of data in 1 location and able to analyze across different departments Read this authenticated review December 25, 2020 GOOD PLATFORM TO ANALYZE DATA Verified User Employee in Professional Services Information Technology & Services Company, 1001-5000 employees Score 8 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE I am part of a team that has been involved in the development of a customer data platform for an international consumer good producer.<br>The client has decided to adopt Treasure Data among other technologies. Using Treasure Data we are able to collect datapoints from different sources and rearrange/propagate them according to the datamodel designed by the business team.<br>The propagation of data is executed by scheduled workflows.<br>There exists a native segmentation tool, on top of this, it was necessary to develop workflows responsible to do deduplication of customer, housekeeping of datapoints, validation rules, data quality indexes etc.<br><br><br><br> PROS AND CONS * Simple to set up and to use * Support is fully available * Cloud technology --> almost nothing is on prem * Documentation is not always fully update --> better off reaching to support for some topics that are not covered * Small bugs on the graphical user interface * If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one LIKELIHOOD TO RECOMMEND When there are many different data sources and the amount of data is huge and we need to create segments Treasure Data is the right tool as it has a growing list of connectors as well as it supports Hive May not be the right tool to run simple python code --> not as easy as SQL code (Presto or Hive). BECOMING DATA-DRIVEN By creating a customer data platform on Treasure Data, the client wants to better understand customers needs and offer better services/products. All this is achieved using native segmentation tool and computation of metrics which are heavily relying on data availability. The rules to compute the segmentations and the metrics are pretty simple and there is not that much room of personal/subjective data interpretation; some events are triggered once a customer belong to certain segments --> completely data-driven Read this authenticated review April 07, 2021 GREAT CDP WITH PHENOMENAL SUPPORT Verified User Manager in Marketing Cosmetics Company, 201-500 employees Score 8 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE We use Treasure Data within Marketing as our Customer Data Platform (CDP). As such, it is central to our audience segmentation and activations to multiple marketing platforms. PROS AND CONS * Integration with platforms * Customer support * Easy to use UI * Contract limits * Lack of nuanced audience logic via UI LIKELIHOOD TO RECOMMEND Treasure Data is a great tool for companies looking to centralize their customer information, create audiences base on various criteria, and then activate on those audience across various platforms. It may not be ideal for companies who already consolidate & manipulate their customer data elsewhere (e.g., a cloud-based data warehouse) as some functionality will be redundant. BECOMING DATA-DRIVEN Our company is extremely data-driven. Read this authenticated review March 23, 2021 TREASURE DATA FOR SENIORS Verified User Manager in Marketing Hospital & Health Care Company, 10,001+ employees Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is being used by the Marketing Department for the purpose of connecting contacts from all channels. This helps with attribution modeling and identifying healthy marketing channels. The tool assists in collecting and organizing our data for the marketing mix as well as helping us identify new possibilities not tried in our industry. PROS AND CONS * Implementation. * Data organization. * Training. * Change Management. * Follow Through. * Breadth of reporting capabilities. LIKELIHOOD TO RECOMMEND Any company that has a large data source would be an ideal candidate for Treasure Data. I think a company that does not have full buy-in on implementing this tool for all their data should consider waiting until they do. BECOMING DATA-DRIVEN This tool is definitely helping our marketing team become more data-driven. We are still building our data structure and in this process, we are discovering items we see immediate improvements. So we are seeing benefits. Read this authenticated review March 10, 2021 WHAT YOU NEED TO KNOW ABOUT TREASURE DATA! Verified User Manager in Marketing Sports Company, 51-200 employees Score 8 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is used as our CDP and powers all of our automated marketing campaigns. It is being used by the entire commercial department and allows us to do automated marketing at scale. PROS AND CONS * Allows for marketers to segment audiences * Large variety of APIs for connecting to other mar-tech * Create one centralized view of the customer * The initial setup for our system was done quickly and not as organized as possible LIKELIHOOD TO RECOMMEND Treasure Data is well suited for organizations who (a) do not have a centralized view of one customer, (b) are manually pulling lists for marketing purposes. Treasure Data is not well suited for smaller organizations that are not doing automated marketing at scale. BECOMING DATA-DRIVEN Treasure Data has allowed us to become more data-driven. We have aggregated all of our data into Treasure and we are visualizing the growth and engagement of our audience within Tableau. We are now able to prove the effectiveness of our marketing efforts using the Treasure Data platform, which helps prioritize how we spend our time. Read this authenticated review March 02, 2021 MAGIC UNIFICATION WITH PLUG & PLAY FEATURES Verified User Director in Corporate Automotive Company, 501-1000 employees Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is being used as a tool to assimilate, stitch & unify the audiences (and related data) for a customer. This enriched data set is being used for driving marketing and re-targeting activities as well as fueling the machine learning use cases for calculating highly active audiences and /or high intent audiences. PROS AND CONS * Pre-Built Treasure Boxes for running simple ML use cases. * Query Engine. * Audience Profiling. * Tag Management Tool (likes of GTM or Adobe Launch) for Web Analytics Tagging. * A/B Testing Tool or extension. * ETL and Connectors. LIKELIHOOD TO RECOMMEND Well Suited: Works very well in creating a 360 view of the customer. This unified view using omnichannel and multisource data helps in analysing customer behaviour really well and on the same platform. BECOMING DATA-DRIVEN Within the 1st year of Treasure Data implementation, we are already seeing not just the Marketing but CX and Lead nurturing decisions made through it. Most teams have now subscribed to the dashboards running on top of Treasure Data for their insights mining. Read this authenticated review February 25, 2021 FLEXIBLE BIG DATA PLATFORM FOR MANY BUSINESS CASES Verified User Analyst in Marketing Food & Beverages Company, 10,001+ employees Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE We are using Treasure Data in our marketing department by leveraging consumer data to build smart marketing activations through a data engineering process that was built. By integrating all the consumer data sources the company has, we can create audiences for marketing. As a global company, we were able to create a standardized process through all the countries that we manage. PROS AND CONS * Flexibility for development * Good technical support * Good infrastructure * Audience Studio needs improvement and flexibility * Reporting platform could improve for end users LIKELIHOOD TO RECOMMEND Treasure Data is a very flexible platform, able to adjust to any of your business needs, as it gives you freedom to manage your data. The programming languages available for use are easy to implement and manage. The environment infrastructure is well managed and has good support. Documentation is clear and has many easy-to-implement integration options. BECOMING DATA-DRIVEN Treasure Data is helping our company to be more data driven by creating a culture where data needs to be always part of the strategy of any marketing campaign, as we need more quality data to ensure good activation results. Now, even business teams are hiring technical people to ensure this happens. Read this authenticated review January 20, 2021 GOOD TOOL, GREAT POTENTIAL Verified User Manager in Information Technology Information Technology & Services Company, 10,001+ employees Score 5 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE [Treasure Data] is a tool we are implementing for several of our big consumer goods clients. The biggest implementation has [Treasure Data] CDP sitting in the middle of the core architecture of the client's digital customer experience. It centralizes customer data and provides a full 360 degree view of all of their customers, enabling near real time segmentation and data access, providing at the same time a single version of the truth. It is a global solution with tailored particularities for local markets (including legal requirements). PROS AND CONS * Workflow editor - especially split function * Out of the box connectors * Audience studio - easy of use for non technical people * Nice UI * Integration with advanced features - python, spark * Documentation accessibility and documentation quality * Testing of new features rollout * Develops integration * Enable a setup for multi location and larger developer team LIKELIHOOD TO RECOMMEND Well suited: Customer 360, easy of access for non technical people (out of the box features), segmentation is quite powerful also, speed to market is impressive Less appropriate: For technical advanced features, another is required. Advanced processing like heavy algorithm for deduplication or fraud detection. BECOMING DATA-DRIVEN I believe it has for the client we have implemented. Data is available and easy to explore and sits on 1 single place instead of many tools Read this authenticated review September 03, 2020 A COMPANY THAT WILL DO WHATEVER YOU ASK KP Kyle Pate Marketing Scientist Trifecta (Consumer Goods, 51-200 employees) Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE We use Treasure Data to orchestrate our customer journey, track customer acquisition cost, monitor multi-touch attribution, and data visualization. As an emerging enterprise-level company, we weren't entirely sure what a customer data platform did. However, in our experience, Treasure Data has never said "no" to a single request we submitted. Throughout our learning process, we discovered that we needed a data warehouse service as well, and they supplied. PROS AND CONS * Amazing customer support at all hours * The willingness to develop customer solutions * Multi-touch attribution * We'd like more clarity on what a CDP (any CDP) can or cannot do. * We'd love built-in data visualization tools. LIKELIHOOD TO RECOMMEND I've loved working with Treasure Data. They really will do whatever you ask, even if it's not what a CDP or TD was built for. However, it's just one software in your suite. If you're not already an enterprise company, like us who are emerging as an enterprise company, it can be confusing what TD and other CDPs can and cannot do. When we started, Treasure Data didn't have the data visualization services it has now. Further, Treasure Data can offer plenty of real-time data for website personalization, however, we didn't have a website CMS that could accept that information. We're still working on that. BECOMING DATA-DRIVEN Treasure Data has allowed us to get a completely transparent view of our multi-touch attribution data, rather than it being locked in some "black box" software. Further, we have had no data warehouse what so ever. So Treasure Data was the first time we were ever able to see a unified view of any of our data. As an emerging company, it has been amazing to learn what we did–and didn't–know about our customers. Read Kyle Pate's full review August 05, 2020 TREASURE DATA REVIEW JV Jaynil Vora Programmer Analyst Boxycharm (Internet, 51-200 employees) Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE We use Treasure Data in our Marketing team. It is used to enable the constant flow of data between our database (snowflake) and other platforms like Salesforce. We use Salesforce for email campaigns in which we need refreshed data every day. We use Treasure Data to get data that refreshes every day from snowflake via data extensions. The segments that we create in Treasure Data are really useful. PROS AND CONS * Really easy to use user interface, pretty easy to navigate * Amazing customer support * Multiple activations attached to one segment * Enabling fields to use in output mapping of behavioral segments * Faster run for master segments * Ability to overwrite data in data extensions in Salesforce LIKELIHOOD TO RECOMMEND Treasure Data is really good for the distribution of data from the database to various platforms. One segment can be created using various conditions, and it is really easy to use the interface. Many activations can be attached to a segment to really save time and enable smooth data flow. BECOMING DATA-DRIVEN Yes, I would say the platform has helped us a lot with the focus on accurate data. Also, the user interface is really easy to use for nontechnical people. So one does not need to know SQL to use it and hence can create various segments by using just the filter which enables data-driven use. Read Jaynil Vora's full review July 30, 2020 GREAT CDP AND GREAT CUSTOMER SUPPORT Roberto Ribeiro Schor Data Coordinator ETUS Media (Marketing & Advertising, 51-200 employees) Score 10 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE We are using this across all of our marketing teams and improving the user experience throughout our domain. We have several domains and we need to integrate the cookies and identify user interest, whether we've had them before on our site, and then provide them with the best content possible. PROS AND CONS * Integration with Google * Unified ID for cookies across domain * Great costumer support * Integration with VMs from cloud services * Tracking without 3rd-party cookie * AppsFlyer integration with postback LIKELIHOOD TO RECOMMEND If you need to better identify your user/client you can definitively use Treasure Data to unify IT behavior and attributes in one canonical ID. Then, share it through your network in order to improve the content given to your user. Also Treasure Data has several native integrations that help build this data unification. This is a very expensive tool, and it would not be recommended for companies that are just starting. But it is a good goal to strive for, to have Treasure Data as your CDP. BECOMING DATA-DRIVEN We are still implementing the solution, but as far as we can see now, this product from Treasure Data is improving the understanding of our customers. We are centralizing the tracking and not using many tools to accomplish the goal that Treasure Data does. Also, our site is improving its performance as we don't have so much tracking and tags to track individually. Read Roberto Ribeiro Schor's full review July 17, 2020 THE CDP THAT HELPS US ENGAGE "SMARTER" WITH OUR CURRENT AND FUTURE CUSTOMERS. Charles Pich Vice President, Analytics Boxy Charm (Consumer Goods, 51-200 employees) Score 10 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is a critical platform that we use to be able to enrich our customer data, actively engage with new and our current customer base, and leverage out-of-box machine learning technology to recommend the most effective engagement paths. From a business problems oriented approach, Treasure Data has allowed us to utilize the necessary proactive technology to increase customer retention and experience. PROS AND CONS * Out-of-box machine learning * Continuous data enrichment * Customized audiences * Engagement recommendation * No-code functionality for non-technical users * Increased catalog of data connections LIKELIHOOD TO RECOMMEND Treasure Data is perfectly aligned for companies looking to leverage their data to make more informed and customized decisions on channel activations and customer experience. As a company scales, it is pertinent for the company to be mindful of where they spend money on paid acquisition, loyalty, and membership experience. Utilizing a CDP software adds intelligence to those critical areas and Treasure Data presents the best opportunity for that technology. BECOMING DATA-DRIVEN Treasure Data has accelerated not only the data-driven culture mentality in our company, but it has also increased the adoption of stakeholders to utilize technology in critical areas of the business. Non-technical users find it extremely valuable as they can create, enable, and analyze audience performance without ever writing a single line of code. It has allowed us all to move at the same pace and create less friction across business departments. Read Charles Pich's full review July 16, 2020 TREASURE DATA: ONE OF THE BEST IN CUSTOMER DATA PLATFORMS Susmita Guha Application Development Senior Analyst Accenture (Information Technology & Services, 10,001+ employees) Score 9 out of 10 Vetted Review Verified User Review Source Share USE CASES AND DEPLOYMENT SCOPE Treasure Data is being used by our client, which operates worldwide. It is being used by the IT department, the result of which is an increase in revenue for the whole organization. It helps the client in knowing their customer's behaviors and digitizing the consumer base, which they did not have any idea about previously. After integrating data from different systems and structuring them logically we have a 360-degree view of a consumer and her purchase behavior and history of the same. This gives immense insight to the client regarding their business decisions, thus impacting the business enormously. PROS AND CONS * Ability to integrate with numerous external systems along with cloud platform as a source or target providing the opportunity to deal with a variety of data. * Comprehensive support, which stands out * Segmentation and Predictive Scoring are unique capabilities of it, which makes it a better choice among similar products. * Customizable dashboard is an added feature. * Profile gives a 360-degree view around a chosen segmentation. * Enabling workflow name and project name change option on GUI on the existing workflow will make life easier. * Since it's a big data stack tool, better data volume handling and no memory leakage is expected. LIKELIHOOD TO RECOMMEND Treasure Data is well suited for consumer data analysis, which is one of the main objectives of a customer data platform. It's a great application for ETL with numerous options for data transformation. Its wide range of customizing options along with simple easy to navigate features make it a class apart. Since Treasure Data is meant for CDP mainly, it's not suited for data warehouse build-up. It can store data, but trying to build a data warehouse will fetch a higher cost. It cannot store data in its own database with primary key defined unlike RDBMS. BECOMING DATA-DRIVEN Our client that is using Treasure Data has achieved this benefit to a great extent. Their consumer base became digitized, and they can gain insight from a data-driven model, which is imperative to their business decisions. Looking at the swiftness of the product and its range of capacity, the usage was expanded to other segments of the business thus altering the existing internal process for the better. Read Susmita Guha's full review * 1(current) * 2 * 3 * 4 * Next * LastLast TREASURE DATA SCORECARD SUMMARY Likelihood to Recommend (86) 84% 8.4 Likelihood to Renew (5) 91% 9.1 Usability (4) 78% 7.8 Availability (1) 91% 9.1 Performance (1) 82% 8.2 Support Rating (8) 84% 8.4 In-Person Training (1) 64% 6.4 Online Training (1) 73% 7.3 Implementation Rating (3) 64% 6.4 Product Scalability (1) 91% 9.1 WHAT IS TREASURE DATA? Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time. According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale: • 170+ Pre-built connectors to collect data and activate profiles • 2M+ Events collected every second • 10B+M Profiles activated every month • 130T Records managed • 1M Presto queries run daily • 30T+ Rows of data processed daily • 99.99% Uptime CategoriesData WarehouseReal-Time Interaction ManagementCustomer Data TREASURE DATA SCREENSHOTS TREASURE DATA VIDEOS Why Arm Treasure Data Enterprise CDP Webinar: What is a Customer Data Platform? Watch How a Customer Data Platform Achieves Over 800% Marketing ROI Watch Webinar: Demystifying Customer Data Platforms, with Winterberry Group TREASURE DATA DOWNLOADABLES * Customer Data Platform (CDP) White Paper * The Complete Guide to Customer Data Platforms * Enterprise Customer Data Platform for Dummies * Subaru puts data in the driver seat * How a CDP Achieves Over 800% Marketing ROI * Ultimate CDP RFP Guide TREASURE DATA INTEGRATIONS * Marketo * Twilio Segment * Mixpanel * Google Analytics * AppsFlyer * Adjust Attribution * Amplitude Analytics * Chartio (discontinued) * Tableau Desktop * Tableau Server * Looker * Domo * Adobe Analytics * Heap * Apache Hadoop * Amazon Redshift * App Annie * Microsoft Power BI * Tableau Online * Pentaho * Metric Insights * Microsoft Office 2016 (discontinued) * Microsoft Azure * Google Cloud Storage * Google Drive * Intercom * Zendesk Support Suite * Elasticsearch * MongoDB * Google BigQuery * Microsoft SQL Server * PostgreSQL * Snowflake * MySQL * MariaDB Platform * Mirantis Cloud Native Suite (Docker Enterprise) * Heroku Platform * Stripe * Mailchimp * Salesforce Marketing Cloud Email Studio * Pardot * HubSpot Marketing Hub * NetSuite ERP * Facebook for Business * Sizmek Ad Suite * AdRoll * LiveRamp * Datorama * Twitter Ads * Google Tag Manager * Branch * Amazon Kinesis * Unity * iOS * Android * Unreal Engine * Oracle CX Marketing (formerly Oracle Marketing Cloud) * TUNE (formerly HasOffers) * Google Marketing Platform (formerly DoubleClick) * Oracle Responsys * part of Oracle CX Marketing * salesforce sales cloud * kafka * hive mall * jupyter * pandas * R * mLab * fluentd * JDBC * Luigi * Python * Rest API * informatica * ruby * eyeota * instagram Ads * xbee * MQTT * RaspberryPi * Serial Devices * CSV * FTP * Webhooks * mysql workbench * razorSQL * SQuirreL SQL TREASURE DATA COMPETITORS * Twilio Segment * BlueConic * Lytics * Adobe Experience Manager * Tealium TREASURE DATA PRICING More Pricing Information More pricing information from Treasure Data TREASURE DATA CUSTOMER SIZE DISTRIBUTION Consumers0%Small Businesses (1-50 employees)10%Mid-Size Companies (51-500 employees)50%Enterprises (more than 500 employees)40% TREASURE DATA TECHNICAL DETAILS Operating SystemsUnspecifiedMobile ApplicationNoSupported CountriesglobalSupported LanguagesEnglish, Japanese FREQUENTLY ASKED QUESTIONS WHAT ARE TREASURE DATA'S TOP COMPETITORS? Twilio Segment, BlueConic, and Lytics are common alternatives for Treasure Data. WHAT IS TREASURE DATA'S BEST FEATURE? Reviewers rate Support Rating highest, with a score of 8.4. WHO USES TREASURE DATA? The most common users of Treasure Data are from Mid-size Companies and the Computer Software industry. FOR VENDORS * Intent Data Preview for Treasure Data MORE INFORMATION * Treasure Data Product Details * Alternatives to Treasure Data * All Customer Data Software COMPARE WITH… * Snowflake * SAP Customer Data Solutions (formerly Gigya) * Twilio Segment * Tealium AudienceStream * Snowflake * Tableau CRM (formerly Einstein Analytics) * Panoply * Other Treasure Data Alternatives DO YOU WORK FOR THIS COMPANY? In-market buyers come here to decide to buy your product, or not. Want to be part of the conversation? 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