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Hi there, my name is
Taylor Vowell
and I leverage Marketing and Technology to achieve sustainable growth.
HomeAboutExperienceContact


ABOUT ME

I am a father of 3, an avid comic book and sports card collector, and have a
passion for combining marketing and technology to create experiences that drive
results. For over 12+ years as a data-driven Growth and Digital Marketing
leader, I have lead teams to drive revenue growth in a wide variety of
industries, including recently at Ent Credit Union, Colorado's largest credit
union closing in on $10bn in assets and over 430k+ members.

I take a full-funnel and holistic approach to delivering optimal omnichannel
experiences leveraging marketing technology, automation, AI/ML decisioning and
analytics to optimize the customer experience throughout their entire lifecycle
and to deliver 1:1 hyper-personalized campaigns at scale.

My team’s focus has been on driving incremental and continual improvements
through experimentation to key metrics such as LTV, CAC, ROAS, Products Per
Customer, Net Promoter Score, Cost of Servicing, Retention and Churn rates.

I am currently seeking new opportunities and am open to relocating anywhere in
the US. Let's set up a call to chat about your organization's needs and how I
may be able to help!


Connect on LinkedIn Schedule a Zoom


INTP
The Logician


MYERS-BRIGGS


EXPERIENCE

Head of Acquisition Marketing

Real Vision
June 2021 – Feb 2022

 * Owned the strategic direction, implementation and execution of customer
   acquisition efforts at Real Vision, overseeing the P&L and paid spend across
   SEO, paid SEM, programmatic/display, native, and paid social media.
 * Responsible for budgeting, forecasting, predictive modeling, reporting and
   the improvement/optimization of member growth, paid spend, channel mix, LTV,
   CAC, RoaS, and Time to Revenue.
 * Worked cross-functionally with Engineering, Product and Business Intelligence
   teams to implement a new CDP (Segment), improve the reliability and accuracy
   of our server-side/cookieless attribution and tracking of paid channels,
   implement conversion optimization experiments, roll out a new product
   analytics platform (Heap), and develop the tracking plan, data dictionary and
   data governance for all customer data, real-time event streaming, application
   usage, and conversion metrics.

Director of Digital Marketing

Ent Credit Union
Nov 2019 – May 2021

 * Led data-driven digital strategy, innovation and roadmap development for
   driving brand awareness, member engagement and acquisition for Colorado's
   largest Credit Union with $9.8bn in assets and over 430k+ members.
 * Served on the Data Governance, Risk & Regulatory Compliance, IT
   Infrastructure and Member-impacting Technology Steering Committees to drive
   the direction of online banking, assist in the development of strategic
   roadmaps and member-impacting decisions, incorporate marketing objectives,
   and prepare Ent Credit Union for hitting $10 billion in assets.
 * Led development and implementation of the marketing technology plan,
   including tool identification and business case creation (including marketing
   automation, CDP, web analytics, CRM integration, personalization, etc).
 * Orchestrated the redesign, development and launch of Ent.com and rebranding
   of the digital banking app (2020)
 * Implemented an experiment that increased Personal Loan Prequal Offer
   acceptance rates through online banking by 306% resulting in a 27% increase
   in overall booked loans over the past 4 years.
 * Increased the Mortgage Application Starts conversion rate for users visiting
   Ent.com’s rate page by 14.5% -- resulting in over 300 additional applications
   per year.
 * Increased the rate of users visiting checking/savings related pages to
   entering the OAO sequence by 35.5%.
 * Led SEO initiatives that increased non-branded organic traffic in 2020 vs
   2019 by 111.6% YoY

Vice President of Growth

Growth Prospects
Feb 2018 - Nov 2019

 * Responsible for client B2B lead generation strategy development, operations
   and revenue growth efforts for a high-growth startup located in Boulder, CO.
 * Led a team of 16 account managers, marketing strategists, copywriters and
   freelancers.
 * Increased annual run rate 496% from $165k/year in January 2018 to$984k/year
   in September 2019.
 * Worked directly with over 120 companies, interfacing with CEO’s, CMO’s and
   VP’s of Marketing as a marketing consultant to develop targeting, outreach
   and content strategies to generate qualified leads through cold email
   marketing in a wide variety of industries, including: global consumer brands,
   marketing agencies, startups, professional services, and SaaS companies.
 * Orchestrated client campaign operations outreaching to 271,681 contacts
   generating a total of 9,198 interested leads with an overall lead rate of
   3.4%.
 * Developed policies and procedures to increase efficiency, minimize overhead,
   and streamline day-to-day operations using automation.

Director of Marketing

Window Well Experts
Mar 2015 - Feb 2018

 * Increased revenue from $750k in 2014 to $2.5 million in 2017.
 * Designed, developed, and managed 5 company websites generating a total of
   $700k additional revenue in 2017.
 * Grew organic traffic 227% from 33,000 sessions in 2015, to 108,000 sessions
   in 2017.
 * Managed $250k+/year in PPC advertising across Google, Yahoo, Bing, and
   Facebook.
 * Developed a cloud-based CRM and Marketing Automation system using
   ActiveCampaign and Zapier, to streamline the quoting process, assist the
   production expeditors, and create automated follow-up campaigns to over
   22,000 leads using 36 automation funnels.

Founder / Lead Full Stack Developer

Reinvolve
Aug 2014 - Aug 2016

 * Developed custom web solutions and digital marketing strategies to increase
   client's exposure, traffic to their website, and conversions online.
 * Website Development, App Development, Graphic Design, SEO/SEM, PPC
   Management, Marketing Automation, Conversion Optimization, UX/UI
   Optimization, Personalization.
 * Specialized in increasing B2C eCommerce sales and B2B lead generation.
 * Managed a team of SEM, Web Development, and Content Marketing freelancers.

Director of Development

Elevate Loud
May 2013 - Aug 2014

 * Responsible for planning, executing and monitoring internet marketing
   strategies and campaigns for over 30 clients nationwide.
 * SEO / SEM Specialist for small to medium-sized businesses looking to
   developing strategies to increase traffic, generate online leads, and nurture
   existing leads through the sales-process.
 * Responsible for turning data into actionable insights and marketing
   strategies using Google Analytics, Google Optimize, and heatmapping
   technologies.

Inbound Marketing Specialist
TMR Direct
Feb 2012 - May 2013

 * Development of inbound marketing strategies using HubSpot to generate organic
   traffic and increase leads for small to mid-size businesses across the
   country using current SEO and SEM techniques and social media campaigns.
 * On-going management and development of HubSpot, WordPress, Joomla, and Drupal
   based websites.

Founder

LODO Design
Feb 2008 - Feb 2012

 * Designed and developed dynamic and ecommerce websites
 * Managed web servers and LEMP stack
 * Developed custom tools, widgets, and calculators using PHP, JavaScript and
   MySQL.
 * Designed brochures, business cards, and logos

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SKILLS

 * Marketing
 * Product
 * Technology


 * 
 * The basics
 * Advanced
 * Seasoned
 * Expert

 * Marketing Technology & Automation
 * Performance & Growth Marketing
 * 1:1 Hyper-personalization
 * Data, Analytics & Attribution
 * CRM Lifecycle & Retention Marketing
 * A/B Testing & Experimentation
 * Organic & Paid Acquisition
 * Conversion Rate Optimization

 * Skill level:
 * The basics
 * Advanced
 * Seasoned
 * Expert

 * User Journey & Persona Development
 * UX/CX Design
 * Product Management
 * Web Design & Development
 * SAFe
 * Interaction & UI Design
 * React, Next.js, Tailwind CSS
 * Prototyping (Proto.io, Figma)

 * Skill level:
 * The basics
 * Advanced
 * Seasoned
 * Expert

 * CDP (Segment, Rudderstack, Blueshift)
 * CMS Platforms (Optimizely, Wordpress, and headless solutions)
 * Marketing Automation Tools (Active Campaign, Blueshift, Pega, HubSpot and
   more)
 * CRM & Customer Engagment Platforms
 * A/B Testing & Experimentation
 * Product Analytics Tools (Heap, MixPanel, Google Analytics)
 * Next.js, React, TypeScript, Tailwind CSS, Node.js
 * AWS, Netlify, Vercel, GitHub, CloudFlare, Fauna
 * Campaign Attribution & Deep Linking Tools


CLIFTON STRENGTHS

Strategic
Individualization
Futuristic
Activator
Significance
Ideator


RECOMMENDATIONS

Eric Pastuer

Software Engineer at Facebook
"Taylor was instrumental in moving our business (Ent Credit Union) forward. His
passion and commitment for digital fundamentally influenced many critical
decisions around branding, user experience and roadmap. He was critical in many
strategic initiatives to help us improve the credit union's digital presence.
It's hard to quantify Taylor's excitement and passion for bringing in good
product, but it literally keeps him up at night. I enjoyed working with Taylor,
his enthusiasm and passion is contagious and does well to energize those with
whom he works."



Nichole Montoya

CEO at Cheddar Up
"Taylor is a digital marketing wizard, and a really great human. He's the kind
of person you want on your executive team because he's experienced, kind, a
great communicator and he has out-of-the-box ideas that are typically winners.
And even if an idea isn't the winning idea, it gets you closer to the one that
is by successfully ruling something out and learning from it. He's also very
giving of his time and expertise despite being a very busy person. He's the kind
of person I like to work with and have on my team."

Curt Marjaniemi

Vice President of IT Business Services at Ent Credit Union
"Taylor is a true visionary. He has the unique ability to see what the future of
digital holds and understands the technology behind the scenes.

I would definitely recommend him for any position where you need a leading edge
visionary that also has marketing and business acumen."

Melody Flores

Marketing Manager at LED Supply Co. and PURO Lighting
"Taylor is a breeze to work with. He has the ability to anticipate market
trends, which has allowed our company to find successful projects that were
obtained under Taylor's guidance. He has an intentional and efficient work style
that enables timelines to move forward effectively and with minimal fault. I
highly recommend Taylor since he's not only very good at what he does but he's
also great to get along with and a joy to be around."

David Rosenthal

VP of Sales at Growth Prospects
"Taylor has helped Growth Prospects achieve exponential growth with his skills
in digital marketing, as well as operations. Taylor helped create our new banner
ad retargeting technology which has provided incremental value to many of Growth
Prospects's customer, and has enabled Growth Prospects to achieve record RMR. I
personally recommend Taylor to any organization fortunate enough to have him on
their team."

Brent Sabati

Digital Content Strategist at Ent Credit Union
"If you're looking for someone to be a placeholder or to maintain the status
quo, Taylor isn't your guy. He constantly strives to improve and innovate
digital experiences. His unique arsenal of technical skills makes him a huge
asset to any team.In my experience working on Taylor's team he always sought to
bring fun and positivity to the workplace. He worked hard to be a better leader,
and to promote a collaborative environment. Taylor was very proactive in seeking
personal and professional development opportunities for his director reports."

Ritesh Tolia

Co-Founder & Chief Revenue Officer at CARE4D
"Taylor was an absolute delight to work with! His passion for Digital marketing
is second to none. I could not be more impressed with his professionalism,
teamwork, communication and results. Anyone that would be hiring Taylor and his
team would sure be getting their monies worth."

Amy Hanson

Marketing Specialist at Ent Credit Union
"Everywhere Taylor goes he brings innovative solutions to drive digital
transformation - bringing the company to top of industry standards and beyond.
He is a creative problem solver and understands the technical as well as the
strategy, allowing him to solve problems effectively and efficiently. He helps
his team shine. He genuinely cares about their growth and persistently seeks
opportunities for them to grow and get to the next stage of their career."
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PORTFOLIO

Though actually doing web and graphic design is not my main area of focus
anymore, it sure is fun to do! Here are a handful of items from my portfolio
over the last 13 years.


WEB & APP DEVELOPMENT

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BRAND DESIGN

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RAPID PROTOTYPING

Last year I took a week off after my 2nd kiddo was born... during that week, and
in between diaper changes, I set out to showcase how 1:1 marketing automation
would integrate into a mobile banking application... and I got obsessed. By the
end of the week I had an interactive, high-fidelity prototype. Oh and I had a
1-week-old and a slightly irritated wife (thanks for putting up with my
obsessive work habits, Kelsey!)

My 3rd kiddo is due in July. What will I dream up for your company on my week
off?


When employees stop challenging the way things are done, because
'that's the way it's always been done'
You are destined to fail.
Taylor Vowell


LEADERSHIP

Over the last 8 years I have been blessed to lead a variety of extremely
talented, dedicated, passionate and diverse teams. It's my job to give the tools
my team needs to succeed.. have it be professional development, training
opportunities, or even personal development. I feel an obligation to influence
and inspire those around me by leading by example, sharing my expertise and
being a mentor those that report to me can be proud of. Develop a team that will
dig into the trenches with you when needed, then turn around and photoshop you
as an elf for their Zoom background. Life's too short, have fun at work.





MY THREE E'S




EMPOWER

Hire the right people, give them the tools to succeed, set clear expectations
and goals, then get out of their way.
1


ENGAGE

Keep your team engaged each day by making sure their voice gets heard, their
work matters, and by giving access to training and growth opportunities.
2


ENJOY

We are all human, and work shouldn't be something we hate. Have fun, take risks,
kick some butt, and above all respect work-life-balance.
3


LET'S CONNECT


TAYLOR VOWELL

Thanks for visiting! Send a connection request on LinkedIn or let's connect over
a quick Zoom!

Connect on LinkedIn Schedule a Zoom