hbr.org Open in urlscan Pro
18.239.69.40 Public Scan

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URL:
https://hbr.org/2017/06/a-refresher-on-ab-testing
Submission: On June 20 via automatic, source links-suspicious (June 20th 2024, 8:04:27 pm UTC) — Scanned from DE

Summary HTTP 164 Redirects Links 20 Behaviour Indicators

Summary

This website contacted 60 IPs in 5 countries across 42 domains to perform 164 HTTP transactions. The main IP is 18.239.69.40, located in United States and belongs to AMAZON-02, US. The main domain is hbr.org. The Cisco Umbrella rank of the primary domain is 40214.
TLS certificate: Issued by DigiCert Global G2 TLS RSA SHA256 202... on March 26th 2024. Valid for: a year.

This is the only time hbr.org was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

	IP Address	AS Autonomous System
47	18.239.69.40 18.239.69.40	16509 (AMAZON-02) (AMAZON-02)
3	104.18.160.126 104.18.160.126	13335 (CLOUDFLAR...) (CLOUDFLARENET)
7	2a02:26f0:350... 2a02:26f0:3500:c90::1e80	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
2	2a00:1450:400... 2a00:1450:4001:80b::2003	15169 (GOOGLE) (GOOGLE)
1	52.222.214.46 52.222.214.46	16509 (AMAZON-02) (AMAZON-02)
1	172.67.155.215 172.67.155.215	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1 4	63.35.89.131 63.35.89.131	16509 (AMAZON-02) (AMAZON-02)
2	2a03:2880:f08... 2a03:2880:f084:105:face:b00c:0:3	32934 (FACEBOOK) (FACEBOOK)
6	2a00:1450:400... 2a00:1450:4001:800::2008	15169 (GOOGLE) (GOOGLE)
1	18.239.83.50 18.239.83.50	16509 (AMAZON-02) (AMAZON-02)
1	2a02:26f0:480... 2a02:26f0:480:15::213:7e4a	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
2	142.250.181.226 142.250.181.226	15169 (GOOGLE) (GOOGLE)
3	63.140.62.222 63.140.62.222	16509 (AMAZON-02) (AMAZON-02)
1 1	54.228.184.13 54.228.184.13	16509 (AMAZON-02) (AMAZON-02)
2	75.2.40.13 75.2.40.13	16509 (AMAZON-02) (AMAZON-02)
1	2600:9000:275... 2600:9000:275d:8000:1b:e40d:4a00:21	16509 (AMAZON-02) (AMAZON-02)
1	52.214.157.60 52.214.157.60	16509 (AMAZON-02) (AMAZON-02)
1	2a00:1450:400... 2a00:1450:4001:829::2003	15169 (GOOGLE) (GOOGLE)
2	2606:2800:234... 2606:2800:234:59:254c:406:2366:268c	15133 (EDGECAST) (EDGECAST)
2	2606:4700:440... 2606:4700:4400::6812:216e	13335 (CLOUDFLAR...) (CLOUDFLARENET)
4 6	2620:1ec:21::14 2620:1ec:21::14	8068 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK)
1	13.107.42.14 13.107.42.14	8068 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK)
2	157.240.0.6 157.240.0.6	32934 (FACEBOOK) (FACEBOOK)
2	75.2.104.6 75.2.104.6	16509 (AMAZON-02) (AMAZON-02)
2	18.244.18.122 18.244.18.122	16509 (AMAZON-02) (AMAZON-02)
1	2600:9000:239... 2600:9000:2394:8400:18:1fcd:354:4b41	16509 (AMAZON-02) (AMAZON-02)
7	104.17.209.240 104.17.209.240	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1 4	2620:1ec:c11:... 2620:1ec:c11::237	8068 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK)
4	35.157.157.150 35.157.157.150	16509 (AMAZON-02) (AMAZON-02)
1	2600:9000:275... 2600:9000:275d:be00:8:8845:1500:93a1	16509 (AMAZON-02) (AMAZON-02)
5	2.18.64.33 2.18.64.33	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
1	35.244.142.80 35.244.142.80	15169 (GOOGLE) (GOOGLE)
1	66.235.152.221 66.235.152.221	16509 (AMAZON-02) (AMAZON-02)
2	2a02:26f0:480... 2a02:26f0:480:b94::268b	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
1	104.16.143.111 104.16.143.111	13335 (CLOUDFLAR...) (CLOUDFLARENET)
3	2a03:2880:f17... 2a03:2880:f177:185:face:b00c:0:25de	32934 (FACEBOOK) (FACEBOOK)
1	18.233.68.39 18.233.68.39	14618 (AMAZON-AES) (AMAZON-AES)
1 4	2001:4860:480... 2001:4860:4802:34::36	15169 (GOOGLE) (GOOGLE)
1	2a00:1450:400... 2a00:1450:400c:c1d::9c	15169 (GOOGLE) (GOOGLE)
1	216.58.206.67 216.58.206.67	15169 (GOOGLE) (GOOGLE)
2	2a00:1450:400... 2a00:1450:4001:82b::200e	15169 (GOOGLE) (GOOGLE)
3	104.18.176.126 104.18.176.126	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	34.192.67.124 34.192.67.124	14618 (AMAZON-AES) (AMAZON-AES)
1 1	2600:1f18:730... 2600:1f18:730:b130:4ba7:5b34:86e8:a7d1	14618 (AMAZON-AES) (AMAZON-AES)
1	44.196.158.147 44.196.158.147	14618 (AMAZON-AES) (AMAZON-AES)
1	2600:1f10:4c2... 2600:1f10:4c2d:4712:204:8b7a:3c41:396b	14618 (AMAZON-AES) (AMAZON-AES)
2	2001:4860:480... 2001:4860:4802:36::36	15169 (GOOGLE) (GOOGLE)
2	2620:1ec:bdf::60 2620:1ec:bdf::60	8075 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK)
1	2a02:26f0:480... 2a02:26f0:480:ba2::268b	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
1	2a00:1450:400... 2a00:1450:4001:806::200a	15169 (GOOGLE) (GOOGLE)
2	2a00:1450:400... 2a00:1450:4001:80e::2003	15169 (GOOGLE) (GOOGLE)
2	142.250.186.174 142.250.186.174	15169 (GOOGLE) (GOOGLE)
2	104.17.208.240 104.17.208.240	13335 (CLOUDFLAR...) (CLOUDFLARENET)
3	23.96.124.156 23.96.124.156	8075 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK)
1	52.86.228.209 52.86.228.209	14618 (AMAZON-AES) (AMAZON-AES)
1	2.19.96.8 2.19.96.8	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
1	167.235.124.61 167.235.124.61	24940 (HETZNER-AS) (HETZNER-AS)
1	2a00:1450:400... 2a00:1450:4001:82a::200e	15169 (GOOGLE) (GOOGLE)
1	2602:816:5001... 2602:816:5001::39	54113 (FASTLY) (FASTLY)
1 2	68.219.88.97 68.219.88.97	8075 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK)
2	162.247.243.29 162.247.243.29	54113 (FASTLY) (FASTLY)
164	60

47 18.239.69.40 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-239-69-40.ams58.r.cloudfront.net

hbr.org	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 104.18.160.126 (None, )

ASN13335 (CLOUDFLARENET, US)

cdn.tinypass.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
buy.tinypass.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

7 2a02:26f0:3500:c90::1e80 (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)

assets.adobedtm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:80b::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.recaptcha.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 52.222.214.46 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-52-222-214-46.fra56.r.cloudfront.net

embed-player.newsoveraudio.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 172.67.155.215 (United States)

ASN13335 (CLOUDFLARENET, US)

www.npttech.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 63.35.89.131 (Dublin, Ireland) 1 redirects

ASN16509 (AMAZON-02, US)
PTR: ec2-63-35-89-131.eu-west-1.compute.amazonaws.com

dpm.demdex.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a03:2880:f084:105:face:b00c:0:3 (Frankfurt am Main, Germany)

ASN32934 (FACEBOOK, US)

connect.facebook.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

6 2a00:1450:4001:800::2008 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.googletagmanager.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 18.239.83.50 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-239-83-50.ams58.r.cloudfront.net

ak.sail-horizon.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a02:26f0:480:15::213:7e4a (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)

snap.licdn.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 142.250.181.226 (United States)

ASN15169 (GOOGLE, US)
PTR: fra16s56-in-f2.1e100.net

securepubads.g.doubleclick.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 63.140.62.222 (United States)

ASN16509 (AMAZON-02, US)
PTR: ip-63-140-62-222.data.adobedc.net

hbr.sc.omtrdc.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
smetrics.hbr.org	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 54.228.184.13 (Dublin, Ireland) 1 redirects

ASN16509 (AMAZON-02, US)
PTR: ec2-54-228-184-13.eu-west-1.compute.amazonaws.com

cm.everesttech.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 75.2.40.13 (United States)

ASN16509 (AMAZON-02, US)
PTR: aa7557bb34ea5624b.awsglobalaccelerator.com

api.sail-personalize.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2600:9000:275d:8000:1b:e40d:4a00:21 (United States)

ASN16509 (AMAZON-02, US)

d34r8q7sht0t9k.cloudfront.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 52.214.157.60 (Dublin, Ireland)

ASN16509 (AMAZON-02, US)
PTR: ec2-52-214-157-60.eu-west-1.compute.amazonaws.com

hbr.demdex.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:829::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.gstatic.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2606:2800:234:59:254c:406:2366:268c (United States)

ASN15133 (EDGECAST, US)

platform.twitter.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2606:4700:4400::6812:216e (United States)

ASN13335 (CLOUDFLARENET, US)

geoip-js.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

6 2620:1ec:21::14 (United States) 4 redirects

ASN8068 (MICROSOFT-CORP-MSN-AS-BLOCK, US)

px.ads.linkedin.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
www.linkedin.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 13.107.42.14 (United States)

ASN8068 (MICROSOFT-CORP-MSN-AS-BLOCK, US)

px4.ads.linkedin.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 157.240.0.6 (Frankfurt am Main, Germany)

ASN32934 (FACEBOOK, US)
PTR: xx-fbcdn-shv-02-fra3.fbcdn.net

connect.facebook.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 75.2.104.6 (United States)

ASN16509 (AMAZON-02, US)
PTR: a710cf531d4cd2506.awsglobalaccelerator.com

api.sail-track.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 18.244.18.122 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-244-18-122.fra56.r.cloudfront.net

sb.scorecardresearch.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2600:9000:2394:8400:18:1fcd:354:4b41 (United States)

ASN16509 (AMAZON-02, US)

static.chartbeat.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

7 104.17.209.240 (None, )

ASN13335 (CLOUDFLARENET, US)

zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
siteintercept.qualtrics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2620:1ec:c11::237 (United States) 1 redirects

ASN8068 (MICROSOFT-CORP-MSN-AS-BLOCK, US)

bat.bing.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
c.bing.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 35.157.157.150 (Frankfurt am Main, Germany)

ASN16509 (AMAZON-02, US)
PTR: ec2-35-157-157-150.eu-central-1.compute.amazonaws.com

tags.srv.stackadapt.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2600:9000:275d:be00:8:8845:1500:93a1 (United States)

ASN16509 (AMAZON-02, US)

b-code.liadm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

5 2.18.64.33 (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)
PTR: a2-18-64-33.deploy.static.akamaitechnologies.com

analytics.tiktok.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 35.244.142.80 (Kansas City, United States)

ASN15169 (GOOGLE, US)
PTR: 80.142.244.35.bc.googleusercontent.com

cdn.pdst.fm	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 66.235.152.221 (United States)

ASN16509 (AMAZON-02, US)
PTR: ip-66-235-152-221.data.adobedc.net

harvardbusinessrevie.tt.omtrdc.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a02:26f0:480:b94::268b (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)

cdn.cxense.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 104.16.143.111 (None, )

ASN13335 (CLOUDFLARENET, US)

c2.piano.io	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a03:2880:f177:185:face:b00c:0:25de (Frankfurt am Main, Germany)

ASN32934 (FACEBOOK, US)

www.facebook.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 18.233.68.39 (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
PTR: ec2-18-233-68-39.compute-1.amazonaws.com

ipv4.podscribe.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2001:4860:4802:34::36 (United States) 1 redirects

ASN15169 (GOOGLE, US)

region1.analytics.google.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
region1.google-analytics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:400c:c1d::9c (Brussels, Belgium)

ASN15169 (GOOGLE, US)

stats.g.doubleclick.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 216.58.206.67 (United States)

ASN15169 (GOOGLE, US)
PTR: lhr35s11-in-f3.1e100.net

www.google.de	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:82b::200e (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

fundingchoicesmessages.google.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 104.18.176.126 (None, )

ASN13335 (CLOUDFLARENET, US)

buy.tinypass.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 34.192.67.124 (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
PTR: ec2-34-192-67-124.compute-1.amazonaws.com

ping.chartbeat.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2600:1f18:730:b130:4ba7:5b34:86e8:a7d1 (Ashburn, United States) 1 redirects

ASN14618 (AMAZON-AES, US)

rp.liadm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 44.196.158.147 (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
PTR: ec2-44-196-158-147.compute-1.amazonaws.com

rp4.liadm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2600:1f10:4c2d:4712:204:8b7a:3c41:396b (Ashburn, United States)

ASN14618 (AMAZON-AES, US)

verifi.podscribe.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2001:4860:4802:36::36 (United States)

ASN15169 (GOOGLE, US)

us-central1-adaptive-growth.cloudfunctions.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2620:1ec:bdf::60 (United States)

ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US)

www.clarity.ms	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a02:26f0:480:ba2::268b (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)

cdn.cxense.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:806::200a (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

fonts.googleapis.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:80e::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

fonts.gstatic.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 142.250.186.174 (United States)

ASN15169 (GOOGLE, US)
PTR: fra24s08-in-f14.1e100.net

fundingchoicesmessages.google.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 104.17.208.240 (None, )

ASN13335 (CLOUDFLARENET, US)

siteintercept.qualtrics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 23.96.124.156 (Washington, United States)

ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US)

w.clarity.ms	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 52.86.228.209 (Ashburn, United States)

ASN14618 (AMAZON-AES, US)
PTR: ec2-52-86-228-209.compute-1.amazonaws.com

i.liadm.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2.19.96.8 (Düsseldorf, Germany)

ASN20940 (AKAMAI-ASN1, NL)
PTR: a2-19-96-8.deploy.static.akamaitechnologies.com

sli.hbr.org	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 167.235.124.61 (Bühl, Germany)

ASN24940 (HETZNER-AS, DE)
PTR: nue0039.cxense.com

id.cxense.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:82a::200e (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.google-analytics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2602:816:5001::39 (United States)

ASN54113 (FASTLY, US)

js-agent.newrelic.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 68.219.88.97 (Dublin, Ireland) 1 redirects

ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US)

c.clarity.ms	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 162.247.243.29 (United States)

ASN54113 (FASTLY, US)

bam.nr-data.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

	Apex Domain Subdomains	Transfer
50	hbr.org hbr.org — Cisco Umbrella Rank: 40214 smetrics.hbr.org — Cisco Umbrella Rank: 99275 sli.hbr.org — Cisco Umbrella Rank: 84911	4 MB
9	qualtrics.com zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com — Cisco Umbrella Rank: 105195 siteintercept.qualtrics.com — Cisco Umbrella Rank: 828	85 KB
7	clarity.ms 1 redirects www.clarity.ms — Cisco Umbrella Rank: 743 w.clarity.ms — Cisco Umbrella Rank: 7852 c.clarity.ms — Cisco Umbrella Rank: 1434	28 KB
7	google.com 1 redirects region1.analytics.google.com — Cisco Umbrella Rank: 3125 fundingchoicesmessages.google.com — Cisco Umbrella Rank: 744	124 KB
7	linkedin.com 4 redirects px.ads.linkedin.com — Cisco Umbrella Rank: 360 www.linkedin.com — Cisco Umbrella Rank: 545 px4.ads.linkedin.com — Cisco Umbrella Rank: 6416	4 KB
7	adobedtm.com assets.adobedtm.com — Cisco Umbrella Rank: 428	172 KB
6	googletagmanager.com www.googletagmanager.com — Cisco Umbrella Rank: 81	566 KB
6	tinypass.com cdn.tinypass.com — Cisco Umbrella Rank: 6279 buy.tinypass.com — Cisco Umbrella Rank: 7194	121 KB
5	tiktok.com analytics.tiktok.com — Cisco Umbrella Rank: 787	141 KB
5	demdex.net 1 redirects dpm.demdex.net — Cisco Umbrella Rank: 242 hbr.demdex.net — Cisco Umbrella Rank: 104656	3 KB
4	cxense.com cdn.cxense.com — Cisco Umbrella Rank: 5924 id.cxense.com — Cisco Umbrella Rank: 13381	44 KB
4	liadm.com 1 redirects b-code.liadm.com — Cisco Umbrella Rank: 4229 rp.liadm.com — Cisco Umbrella Rank: 1242 rp4.liadm.com — Cisco Umbrella Rank: 5750 i.liadm.com — Cisco Umbrella Rank: 606	39 KB
4	stackadapt.com tags.srv.stackadapt.com — Cisco Umbrella Rank: 3014	10 KB
4	bing.com 1 redirects bat.bing.com — Cisco Umbrella Rank: 361 c.bing.com — Cisco Umbrella Rank: 224	16 KB
4	facebook.net connect.facebook.net — Cisco Umbrella Rank: 204	159 KB
3	facebook.com www.facebook.com — Cisco Umbrella Rank: 114	3 KB
3	gstatic.com www.gstatic.com fonts.gstatic.com	380 KB
3	doubleclick.net securepubads.g.doubleclick.net — Cisco Umbrella Rank: 235 8604778.fls.doubleclick.net — Cisco Umbrella Rank: 104273 Failed stats.g.doubleclick.net — Cisco Umbrella Rank: 136	175 KB
2	nr-data.net bam.nr-data.net — Cisco Umbrella Rank: 311	912 B
2	google-analytics.com region1.google-analytics.com — Cisco Umbrella Rank: 2355 www.google-analytics.com — Cisco Umbrella Rank: 71	21 KB
2	cloudfunctions.net us-central1-adaptive-growth.cloudfunctions.net — Cisco Umbrella Rank: 4613	122 B
2	podscribe.com ipv4.podscribe.com — Cisco Umbrella Rank: 14789 verifi.podscribe.com — Cisco Umbrella Rank: 8526	821 B
2	scorecardresearch.com sb.scorecardresearch.com — Cisco Umbrella Rank: 188	3 KB
2	sail-track.com api.sail-track.com — Cisco Umbrella Rank: 10130	244 B
2	geoip-js.com geoip-js.com — Cisco Umbrella Rank: 20091	2 KB
2	twitter.com platform.twitter.com — Cisco Umbrella Rank: 1433	28 KB
2	sail-personalize.com api.sail-personalize.com — Cisco Umbrella Rank: 4179	498 B
2	omtrdc.net hbr.sc.omtrdc.net — Cisco Umbrella Rank: 210639 harvardbusinessrevie.tt.omtrdc.net — Cisco Umbrella Rank: 96553	3 KB
2	recaptcha.net www.recaptcha.net — Cisco Umbrella Rank: 1537	1 KB
1	newrelic.com js-agent.newrelic.com — Cisco Umbrella Rank: 900	29 KB
1	googleapis.com fonts.googleapis.com — Cisco Umbrella Rank: 83	6 KB
1	chartbeat.net ping.chartbeat.net — Cisco Umbrella Rank: 1451	201 B
1	google.de www.google.de — Cisco Umbrella Rank: 8088	63 B
1	piano.io c2.piano.io — Cisco Umbrella Rank: 5746	4 KB
1	pdst.fm cdn.pdst.fm — Cisco Umbrella Rank: 4440	18 KB
1	chartbeat.com static.chartbeat.com — Cisco Umbrella Rank: 1688	15 KB
1	cloudfront.net d34r8q7sht0t9k.cloudfront.net	3 KB
1	everesttech.net 1 redirects cm.everesttech.net — Cisco Umbrella Rank: 1336	517 B
1	licdn.com snap.licdn.com — Cisco Umbrella Rank: 902	14 KB
1	sail-horizon.com ak.sail-horizon.com — Cisco Umbrella Rank: 4364	34 KB
1	npttech.com www.npttech.com — Cisco Umbrella Rank: 10574	3 KB
1	newsoveraudio.com embed-player.newsoveraudio.com — Cisco Umbrella Rank: 111687	822 B
164	42

	Domain	Requested by
47	hbr.org	hbr.org
8	siteintercept.qualtrics.com	hbr.org
7	assets.adobedtm.com	hbr.org
6	www.googletagmanager.com	assets.adobedtm.com hbr.org
5	buy.tinypass.com	hbr.org
5	analytics.tiktok.com	hbr.org analytics.tiktok.com
5	px.ads.linkedin.com	3 redirects hbr.org
4	fundingchoicesmessages.google.com	hbr.org
4	tags.srv.stackadapt.com	hbr.org
4	connect.facebook.net	hbr.org
4	dpm.demdex.net	1 redirects hbr.org
3	w.clarity.ms	hbr.org
3	region1.analytics.google.com	1 redirects hbr.org
3	www.facebook.com	hbr.org
3	cdn.cxense.com	hbr.org
3	bat.bing.com	hbr.org
2	bam.nr-data.net	hbr.org
2	c.clarity.ms	1 redirects
2	fonts.gstatic.com	hbr.org fonts.googleapis.com
2	www.clarity.ms	hbr.org
2	us-central1-adaptive-growth.cloudfunctions.net	hbr.org
2	smetrics.hbr.org	hbr.org
2	sb.scorecardresearch.com	hbr.org
2	api.sail-track.com	hbr.org
2	geoip-js.com	hbr.org
2	platform.twitter.com	hbr.org
2	api.sail-personalize.com	hbr.org
2	securepubads.g.doubleclick.net	assets.adobedtm.com hbr.org
2	www.recaptcha.net	hbr.org
1	c.bing.com	1 redirects
1	js-agent.newrelic.com	hbr.org
1	www.google-analytics.com	hbr.org
1	id.cxense.com	hbr.org
1	sli.hbr.org	hbr.org
1	i.liadm.com	hbr.org
1	fonts.googleapis.com	hbr.org
1	region1.google-analytics.com	hbr.org
1	verifi.podscribe.com	hbr.org
1	rp4.liadm.com	hbr.org
1	rp.liadm.com	1 redirects
1	ping.chartbeat.net	hbr.org
1	www.google.de	hbr.org
1	stats.g.doubleclick.net	www.googletagmanager.com
1	ipv4.podscribe.com	hbr.org
1	c2.piano.io	hbr.org
1	harvardbusinessrevie.tt.omtrdc.net	hbr.org
1	cdn.pdst.fm	hbr.org
1	b-code.liadm.com	assets.adobedtm.com
1	zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com	hbr.org
1	static.chartbeat.com	hbr.org
1	px4.ads.linkedin.com	hbr.org
1	www.linkedin.com	1 redirects
1	www.gstatic.com	hbr.org
1	hbr.demdex.net	hbr.org
1	d34r8q7sht0t9k.cloudfront.net	hbr.org
1	cm.everesttech.net	1 redirects
1	hbr.sc.omtrdc.net	hbr.org
1	snap.licdn.com	hbr.org
1	ak.sail-horizon.com	assets.adobedtm.com
1	www.npttech.com	hbr.org
1	embed-player.newsoveraudio.com	hbr.org
1	cdn.tinypass.com	hbr.org
0	8604778.fls.doubleclick.net Failed	hbr.org
164	63

This site contains links to these domains. Also see Links.

Domain
twitter.com
www.facebook.com
www.linkedin.com
www.instagram.com
junkcharts.typepad.com
www.amazon.com
en.wikipedia.org
www.amyegallo.com
www.youtube.com
hbphelp.zendesk.com
feeds.hbr.org
trademark.harvard.edu
hbsp.harvard.edu
www.harvardbusiness.org
www.hbs.edu

Subject Issuer	Validity	Valid
*.hbr.org DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2024-03-26` - `2025-04-24`	a year	crt.sh
sni.cloudflaressl.com Cloudflare Inc ECC CA-3	`2023-08-13` - `2024-08-12`	a year	crt.sh
assets.adobedtm.com DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2023-07-11` - `2024-08-10`	a year	crt.sh
misc.google.com WR2	`2024-06-03` - `2024-08-26`	3 months	crt.sh
*.newsoveraudio.com Amazon RSA 2048 M03	`2024-03-24` - `2025-04-21`	a year	crt.sh
npttech.com GTS CA 1P5	`2024-04-24` - `2024-07-23`	3 months	crt.sh
*.facebook.com DigiCert SHA2 High Assurance Server CA	`2024-03-30` - `2024-06-28`	3 months	crt.sh
*.google-analytics.com WR2	`2024-06-03` - `2024-08-26`	3 months	crt.sh
ak.sail-horizon.com Amazon RSA 2048 M02	`2023-12-04` - `2024-12-30`	a year	crt.sh
snap.licdn.com DigiCert SHA2 Secure Server CA	`2023-12-13` - `2024-12-12`	a year	crt.sh
*.g.doubleclick.net WR2	`2024-06-03` - `2024-08-26`	3 months	crt.sh
*.sc.omtrdc.net DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2024-02-07` - `2025-03-09`	a year	crt.sh
api.sail-personalize.com Amazon RSA 2048 M02	`2024-03-25` - `2025-04-22`	a year	crt.sh
*.cloudfront.net Amazon RSA 2048 M01	`2023-10-10` - `2024-09-19`	a year	crt.sh
*.demdex.com DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2023-09-26` - `2024-10-26`	a year	crt.sh
*.gstatic.com WR2	`2024-06-03` - `2024-08-26`	3 months	crt.sh
*.twimg.com DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2023-07-28` - `2024-07-26`	a year	crt.sh
geoip-js.com WE1	`2024-06-14` - `2024-09-12`	3 months	crt.sh
www.linkedin.com DigiCert SHA2 Secure Server CA	`2024-01-30` - `2024-07-30`	6 months	crt.sh
api.sail-track.com Amazon RSA 2048 M02	`2024-03-24` - `2025-04-21`	a year	crt.sh
*.scorecardresearch.com Sectigo RSA Organization Validation Secure Server CA	`2023-12-11` - `2024-12-10`	a year	crt.sh
*.chartbeat.com Thawte TLS RSA CA G1	`2024-05-15` - `2025-06-06`	a year	crt.sh
*.qualtrics.com DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2024-03-27` - `2025-02-19`	a year	crt.sh
www.bing.com Microsoft Azure RSA TLS Issuing CA 04	`2024-06-19` - `2024-12-16`	6 months	crt.sh
*.srv.stackadapt.com Amazon RSA 2048 M02	`2023-09-09` - `2024-10-07`	a year	crt.sh
*.liadm.com Amazon RSA 2048 M03	`2023-12-02` - `2024-12-29`	a year	crt.sh
*.tiktok.com RapidSSL ECC CA 2018	`2023-07-14` - `2024-08-13`	a year	crt.sh
cdn.pdst.fm WR3	`2024-05-17` - `2024-08-15`	3 months	crt.sh
*.tt.omtrdc.net DigiCert TLS RSA SHA256 2020 CA1	`2023-08-22` - `2024-09-21`	a year	crt.sh
*.cxense.com DigiCert TLS RSA SHA256 2020 CA1	`2024-02-14` - `2025-02-14`	a year	crt.sh
piano.io Cloudflare Inc ECC CA-3	`2024-02-25` - `2024-12-31`	10 months	crt.sh
ipv4.podscribe.com Amazon RSA 2048 M03	`2024-03-29` - `2025-04-27`	a year	crt.sh
*.google.de WR2	`2024-06-03` - `2024-08-26`	3 months	crt.sh
*.google.com WR2	`2024-06-03` - `2024-08-26`	3 months	crt.sh
*.chartbeat.net Thawte TLS RSA CA G1	`2023-11-20` - `2024-12-20`	a year	crt.sh
smetrics.hbr.org DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2024-06-11` - `2025-07-09`	a year	crt.sh
*.podscribe.com Amazon RSA 2048 M02	`2024-05-26` - `2025-06-24`	a year	crt.sh
www.clarity.ms DigiCert TLS RSA SHA256 2020 CA1	`2023-12-07` - `2024-12-07`	a year	crt.sh
upload.video.google.com WR2	`2024-06-03` - `2024-08-26`	3 months	crt.sh
a.clarity.ms Microsoft Azure TLS Issuing CA 01	`2024-01-14` - `2024-06-27`	5 months	crt.sh
sli.hbr.org DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2024-02-29` - `2025-03-25`	a year	crt.sh
js-agent.newrelic.com GlobalSign Atlas R3 DV TLS CA 2024 Q1	`2024-03-21` - `2025-04-22`	a year	crt.sh
*.nr-data.net DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2023-09-29` - `2024-10-01`	a year	crt.sh

This page contains 8 frames:

Primary Page: https://hbr.org/2017/06/a-refresher-on-ab-testing
Frame ID: 5E95F8772A4DEE9B7618F66CE0388850
Requests: 154 HTTP requests in this frame

Frame: https://hbr.demdex.net/dest5.html?d_nsid=0
Frame ID: 2D36462C109CB07793911F0236D3DBD9
Requests: 1 HTTP requests in this frame

Frame: https://www.recaptcha.net/recaptcha/enterprise/anchor?ar=1&k=6Ld9uNYZAAAAADPb9mj-jQFgYnWu1h6XAdKRLUhH&co=aHR0cHM6Ly9oYnIub3JnOjQ0Mw..&hl=de&v=KXX4ARWFlYTftefkdODAYWZh&size=invisible&cb=tk686laao1ta
Frame ID: 5A9102E9A6EAA89957E9EA4466FFC38E
Requests: 1 HTTP requests in this frame

Frame: https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fhbr.org
Frame ID: 389D3DFB14F21831453415E8FB4CD4B2
Requests: 1 HTTP requests in this frame

Frame: https://buy.tinypass.com/checkout/template/cacheableShow?aid=mbs77qtzUz&templateId=OTBSP342X41S&templateVariantId=OTV3DU7DCXX1T&offerId=fakeOfferId&experienceId=EX6OE1720PPS&iframeId=offer_2abeca1b1c01117ffed3-0&displayMode=inline&widget=template&url=https%3A%2F%2Fhbr.org
Frame ID: EEBFF99C641F61344FDCAFB262E64C25
Requests: 1 HTTP requests in this frame

Frame: https://buy.tinypass.com/checkout/template/cacheableShow?aid=mbs77qtzUz&templateId=OTN9NFHU51Y0&offerId=fakeOfferId&experienceId=EXNL7T7RQ8ZR&iframeId=offer_88b8cb73bb974e541779-0&displayMode=inline&widget=template&url=https%3A%2F%2Fhbr.org
Frame ID: DD694984BC844DD0647BB94C45715F09
Requests: 1 HTTP requests in this frame

Frame: https://cdn.cxense.com/sp1.html
Frame ID: 70C5A9998B279A19180F70211CD9DF95
Requests: 1 HTTP requests in this frame

Frame: https://i.liadm.com/s/c/a-057o?duid=fa99a107bf9d--01j0vkzzq8403wzee02nq91fsf&euns=0&s=&version=v2.14.3&cd=.hbr.org
Frame ID: F7E464211FFE647E80B0D9BFE5532DC9
Requests: 1 HTTP requests in this frame

Screenshot
Live screenshot

Full Image

Page Title

A Refresher on A/B Testing

Detected technologies

Chartbeat (Analytics) Expand

Overall confidence: 100%
Detected patterns

chartbeat\.js

Facebook (Widgets) Expand

Overall confidence: 100%
Detected patterns

//connect\.facebook\.([a-z]+)/[^/]*/[a-z]*\.js

Google Analytics (Analytics) Expand

Overall confidence: 100%
Detected patterns

google-analytics\.com/(?:ga|urchin|analytics)\.js

Google Font API (Font Scripts) Expand

Overall confidence: 100%
Detected patterns

<link[^>]* href=[^>]+fonts\.(?:googleapis|google)\.com

Google Tag Manager (Tag Managers) Expand

Overall confidence: 100%
Detected patterns

googletagmanager\.com/gtag/js

Linkedin Insight Tag (Analytics) Expand

Overall confidence: 100%
Detected patterns

snap\.licdn\.com/li\.lms-analytics/insight\.min\.js

Twitter (Widgets) Expand

Overall confidence: 100%
Detected patterns

//platform\.twitter\.com/widgets\.js

comScore (Analytics) Expand

Overall confidence: 100%
Detected patterns

<iframe[^>]* (?:id="comscore"|scr=[^>]+comscore)|\.scorecardresearch\.com/beacon\.js|COMSCORE\.beacon
\.scorecardresearch\.com/beacon\.js|COMSCORE\.beacon

Page Statistics

164
Requests

96 %
HTTPS

44 %
IPv6

42
Domains

63
Subdomains

60
IPs

5
Countries

5932 kB
Transfer

13505 kB
Size

99
Cookies

20 Outgoing links

These are links going to different origins than the main page.

URL: http://twitter.com/HarvardBiz

Search URL Search Domain Scan URL

URL: http://www.facebook.com/HBR

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym

Search URL Search Domain Scan URL

URL: https://www.instagram.com/harvard_business_review/?hl=en

Search URL Search Domain Scan URL

URL: https://twitter.com/intent/tweet?&original_referer=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&ref_src=twsrc%5Etfw&related=twitterapi%2Ctwitter&tw_p=tweetbutton&url=https://hbr.org/2017/06/a-refresher-on-ab-testing
Title: Post

Search URL Search Domain Scan URL

URL: http://junkcharts.typepad.com/
Title: Junk Charts

Search URL Search Domain Scan URL

URL: https://www.amazon.com/Numbersense-Data-Advantage-Business-Books/dp/0071799664
Title: Number Sense: How to Use Big Data to Your Advantage

Search URL Search Domain Scan URL

URL: https://en.wikipedia.org/wiki/Blocking_(statistics)
Title: blocking

Search URL Search Domain Scan URL

URL: https://www.amazon.com/Getting-Along-Anyone-Difficult-People/dp/1647821061/
Title: Getting Along: How to Work with Anyone (Even Difficult People)

Search URL Search Domain Scan URL

URL: https://www.amazon.com/HBR-Guide-Dealing-Conflict/dp/1633692159
Title: HBR Guide to Dealing with Conflict

Search URL Search Domain Scan URL

URL: http://www.amyegallo.com/
Title: writes and speaks

Search URL Search Domain Scan URL

URL: https://www.youtube.com/watch?v=MnaLS7OE2pk
Title: TEDx talk on conflict

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/in/amy-gallo-31b9932/
Title: LinkedIn

Search URL Search Domain Scan URL

URL: https://twitter.com/intent/follow?screen_name=amyegallo
Title: amyegallo

Search URL Search Domain Scan URL

URL: https://hbphelp.zendesk.com/hc/en-us
Title: Help Center

Search URL Search Domain Scan URL

URL: http://feeds.hbr.org/harvardbusiness/
Title: Your Newsreader

Search URL Search Domain Scan URL

URL: http://trademark.harvard.edu/pages/trademark-notice
Title: Trademark Policy

Search URL Search Domain Scan URL

URL: http://hbsp.harvard.edu/
Title: Higher Education

Search URL Search Domain Scan URL

URL: http://www.harvardbusiness.org/
Title: Corporate Learning

Search URL Search Domain Scan URL

URL: http://www.hbs.edu/
Title: Harvard Business School

Search URL Search Domain Scan URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 36

https://dpm.demdex.net/id?d_visid_ver=5.5.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_verify=1&d_orgid=7801965A577503E87F000101%40AdobeOrg&d_nsid=0&ts=1718913857165 HTTP 302
https://dpm.demdex.net/id/rd?d_visid_ver=5.5.0&d_fieldgroup=MC&d_rtbd=json&d_ver=2&d_verify=1&d_orgid=7801965A577503E87F000101%40AdobeOrg&d_nsid=0&ts=1718913857165

Request Chain 45

https://cm.everesttech.net/cm/dd?d_uuid=12050409842479770403952718731077223377 HTTP 302
https://dpm.demdex.net/ibs:dpid=411&dpuuid=ZnSLQQAAAIC5UgO-

Request Chain 60

https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=6373529&time=1718913858018&url=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing HTTP 302
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=6373529&time=1718913858018&url=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&cookiesTest=true HTTP 302
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D6373529%26time%3D1718913858018%26url%3Dhttps%253A%252F%252Fhbr.org%252F2017%252F06%252Fa-refresher-on-ab-testing%26cookiesTest%3Dtrue%26liSync%3Dtrue HTTP 302
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=6373529&time=1718913858018&url=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&cookiesTest=true&liSync=true HTTP 302
https://px4.ads.linkedin.com/collect?v=2&fmt=js&pid=6373529&time=1718913858018&url=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&cookiesTest=true&liSync=true&e_ipv6=AQKdOpfXOTGJgwAAAZA3P_5h4DUZ-DPjqr4sxkf2IfqG8bsew_uU4tIGReg22F47bxqWZ_X6axLN

Request Chain 79

https://8604778.fls.doubleclick.net/activityi;src=8604778;type=wcaun0;cat=hbr_a0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=8558793881999.007 HTTP 302
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Request Chain 120

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Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Reverse DNS

Software

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Resource Hash

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Security Headers

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Request headers

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Intervention: <https://www.chromestatus.com/feature/5718547946799104>; level="warning"
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:17 GMT
content-encoding: br
strict-transport-security: max-age=31536000; includeSubDomains
server: Google Tag Manager
vary: Accept-Encoding
content-type: application/javascript; charset=UTF-8
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GET
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ak.sail-horizon.com/spm/ 103 KB
34 KB 275ms
47ms Script
application/javascript 18.239.83.50
AMAZON-02

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Full URL: https://ak.sail-horizon.com/spm/spm.v1.min.js
Requested by: Host: assets.adobedtm.com
URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js
Protocol: H2
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Response headers

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content-encoding: gzip
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GET
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14 KB 106ms
32ms Script
application/javascript 2a02:26f0:480:15::213:7e4a
AKAMAI-ASN1

General

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Full URL

https://snap.licdn.com/li.lms-analytics/insight.min.js

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_256_GCM

Server

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Software

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Request headers

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sec-ch-ua-mobile: ?0
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sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:17 GMT
content-encoding: gzip
x-content-type-options: nosniff
last-modified: Tue, 18 Jun 2024 16:46:52 GMT
x-cdn: AKAM
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GET
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31 KB 116ms
60ms Script
text/javascript 142.250.181.226
GOOGLE

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https://securepubads.g.doubleclick.net/tag/js/gpt.js

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Host: assets.adobedtm.com
URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js

Protocol

Security

QUIC, , AES_128_GCM

Server

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Reverse DNS

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Software

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Referer: https://hbr.org/
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sec-ch-ua-mobile: ?0
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sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:17 GMT
content-encoding: br
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GET
H2 200 id Show response
hbr.sc.omtrdc.net/ 2 B
261 B 219ms
53ms XHR
application/x-javascript 63.140.62.222
AMAZON-02

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Full URL

https://hbr.sc.omtrdc.net/id?d_visid_ver=5.5.0&d_fieldgroup=A&mcorgid=7801965A577503E87F000101%40AdobeOrg&mid=11604695664325377743925197351154330415&ts=1718913857523

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

63.140.62.222 , United States, ASN16509 (AMAZON-02, US),

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Software

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Response headers

date: Thu, 20 Jun 2024 20:04:17 GMT
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vary: Origin
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GET
H2

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ibs:dpid=411&dpuuid=ZnSLQQAAAIC5UgO-
dpm.demdex.net/
Redirect Chain

https://cm.everesttech.net/cm/dd?d_uuid=12050409842479770403952718731077223377
https://dpm.demdex.net/ibs:dpid=411&dpuuid=ZnSLQQAAAIC5UgO-

42 B
715 B

45ms
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Image
image/gif

63.35.89.131
AMAZON-02

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Full URL

https://dpm.demdex.net/ibs:dpid=411&dpuuid=ZnSLQQAAAIC5UgO-

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Server

63.35.89.131 Dublin, Ireland, ASN16509 (AMAZON-02, US),

Reverse DNS

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Software

Resource Hash

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Request headers

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Response headers

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Redirect headers

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GET
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498 B 353ms
352ms Fetch
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AMAZON-02

General

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Show headers Download Go to

Full URL: https://api.sail-personalize.com/v1/personalize/simple?pageviews=1&isMobile=0
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URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: H2
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Response headers

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GET
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3 KB 627ms
550ms Script
text/javascript 2600:9000:275d:8000:1b:e40d:4a00:21
AMAZON-02

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Full URL: https://d34r8q7sht0t9k.cloudfront.net/tag.js
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
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Security: TLS 1.3, , AES_128_GCM
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Request headers

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Response headers

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GET
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0 228ms
48ms Document
text/html 52.214.157.60
AMAZON-02

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Full URL

https://hbr.demdex.net/dest5.html?d_nsid=0

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

52.214.157.60 Dublin, Ireland, ASN16509 (AMAZON-02, US),

Reverse DNS

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Software

Resource Hash

Security Headers

Name	Value
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Request headers

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Response headers

accept-ranges: bytes
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GET
H2 200 hbr-icons.svg
hbr.org/resources/css/images/ 93 KB
31 KB 61ms
59ms Other
image/svg+xml 18.239.69.40
AMAZON-02

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Full URL: https://hbr.org/resources/css/images/hbr-icons.svg
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
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Security: TLS 1.3, , AES_128_GCM
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Request headers

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Response headers

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GET
H2 200 recaptcha__de.js Show response
www.gstatic.com/recaptcha/releases/KXX4ARWFlYTftefkdODAYWZh/ 518 KB
207 KB 99ms
37ms Script
text/javascript 2a00:1450:4001:829::2003
GOOGLE

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Full URL

https://www.gstatic.com/recaptcha/releases/KXX4ARWFlYTftefkdODAYWZh/recaptcha__de.js

Requested by

Host: hbr.org
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Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 11:34:00 GMT
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OPTIONS
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113ms Preflight
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AMAZON-02

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Full URL: https://api.sail-personalize.com/v1/personalize/simple?pageviews=1&isMobile=0
Protocol: H2
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
Server: 75.2.40.13 , United States, ASN16509 (AMAZON-02, US),
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Software: /
Resource Hash

Request headers

Accept: */*
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Response headers

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Redirect headers

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GOOGLE

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Full URL

https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202406170101/pubads_impl.js

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Protocol

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QUIC, , AES_128_GCM

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Response headers

date: Thu, 20 Jun 2024 17:10:13 GMT
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H3 200 173481989821205 Show response
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Full URL

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Protocol

Security

QUIC, , AES_128_GCM

Server

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Request headers

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Response headers

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General

Check archive.org

Show headers Download Go to

Full URL: https://api.sail-track.com/v1/track/event/custom
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Server: 75.2.104.6 , United States, ASN16509 (AMAZON-02, US),
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Response headers

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date: Thu, 20 Jun 2024 20:04:18 GMT

GET
H2 200 beacon.js Show response
sb.scorecardresearch.com/ 4 KB
2 KB 214ms
17ms Script
text/javascript 18.244.18.122
AMAZON-02

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Full URL: https://sb.scorecardresearch.com/beacon.js
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Response headers

date: Thu, 20 Jun 2024 04:34:53 GMT
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GET
H2 200 js Show response
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108 KB 105ms
104ms Script
application/javascript 2a00:1450:4001:800::2008
GOOGLE

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Full URL

https://www.googletagmanager.com/gtag/js?id=G-J405XEHEZE&l=dataLayer&cx=c

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Software

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Request headers

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sec-ch-ua-mobile: ?0
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sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:18 GMT
content-encoding: br
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server: Google Tag Manager
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GET
H2 200 id Show response
dpm.demdex.net/ 362 B
902 B 95ms
95ms XHR
application/json 63.35.89.131
AMAZON-02

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Full URL

https://dpm.demdex.net/id?d_visid_ver=5.5.0&d_fieldgroup=AAM&d_rtbd=json&d_ver=2&d_orgid=7801965A577503E87F000101%40AdobeOrg&d_nsid=0&d_mid=11604695664325377743925197351154330415&d_blob=RKhpRz8krg2tLO6pguXWp5olkAcUniQYPHaMWWgdJ3xzPWQmdj0y&d_cid_ic=adobe_id_trig%0111604695664325377743925197351154330415&d_cid_ic=adobe_id_top%0111604695664325377743925197351154330415&ts=1718913858164

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Reverse DNS

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Software

Resource Hash

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Security Headers

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Request headers

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sec-ch-ua-platform: "Win32"
Referer: https://hbr.org/
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Content-Type: application/x-www-form-urlencoded

Response headers

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date: Thu, 20 Jun 2024 20:04:18 GMT
strict-transport-security: max-age=31536000; includeSubDomains
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POST
H2 202 custom Show response
api.sail-track.com/v1/track/event/ 17 B
244 B 129ms
128ms Fetch
application/json 75.2.104.6
AMAZON-02

General

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Show headers Download Go to

Full URL: https://api.sail-track.com/v1/track/event/custom
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: H2
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
Server: 75.2.104.6 , United States, ASN16509 (AMAZON-02, US),
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Software: /
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Request headers

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X-Lib-Version: v1.0.1
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sec-ch-ua-mobile: ?0
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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
Content-Type: application/json
Accept: application/json
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sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:18 GMT
allowedorigins: *
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access-control-allow-origin: *
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access-control-allow-credentials: true
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content-length: 17

GET
H2 200 chartbeat.js Show response
static.chartbeat.com/js/ 38 KB
15 KB 178ms
40ms Script
application/x-javascript 2600:9000:2394:8400:18:1fcd:354:4b41
AMAZON-02

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Full URL: https://static.chartbeat.com/js/chartbeat.js
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: H2
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Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 16:19:53 GMT
content-encoding: gzip
via: 1.1 fbbc548a3de404eb87126afd4e3999ba.cloudfront.net (CloudFront)
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server: nginx
x-amz-cf-pop: AMS1-P2
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vary: Accept-Encoding
x-cache: Hit from cloudfront
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expires: Fri, 21 Jun 2024 16:19:53 GMT

GET
H2 200 / Show response
zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com/WRSiteInterceptEngine/ 10 KB
5 KB 201ms
59ms Script
application/javascript 104.17.209.240
CLOUDFLARENET

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Full URL

https://zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_ZID=ZN_4PzX5r5aUU7W4rX

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

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Resource Hash

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Security Headers

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Request headers

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Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:18 GMT
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GET
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bat.bing.com/ 45 KB
13 KB 182ms
45ms Script
application/javascript 2620:1ec:c11::237
MICROSOFT-CORP-MS...

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Full URL

https://bat.bing.com/bat.js

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_256_GCM

Server

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Reverse DNS

Software

Resource Hash

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Security Headers

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Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
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Accept-Language: de-DE,de;q=0.9;q=0.9
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sec-ch-ua-platform: "Win32"

Response headers

strict-transport-security: max-age=31536000; includeSubDomains; preload
content-encoding: gzip
date: Thu, 20 Jun 2024 20:04:17 GMT
last-modified: Thu, 29 Feb 2024 19:58:06 GMT
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vary: Accept-Encoding
x-cache: CONFIG_NOCACHE
content-type: application/javascript
cache-control: private,max-age=1800
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content-length: 13261

GET
H2 200 events.js Show response
tags.srv.stackadapt.com/ 22 KB
8 KB 245ms
113ms Script
text/javascript 35.157.157.150
AMAZON-02

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Full URL: https://tags.srv.stackadapt.com/events.js
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: H2
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Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
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sec-ch-ua-platform: "Win32"

Response headers

access-control-allow-origin: *
date: Thu, 20 Jun 2024 20:04:18 GMT
cache-control: max-age=5
content-encoding: gzip
content-type: text/javascript

GET
H2 200 a-057o.min.js Show response
b-code.liadm.com/ 101 KB
36 KB 149ms
17ms Script
application/javascript 2600:9000:275d:be00:8:8845:1500:93a1
AMAZON-02

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Full URL: https://b-code.liadm.com/a-057o.min.js
Requested by: Host: assets.adobedtm.com
URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js
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Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
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Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
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Response headers

date: Thu, 20 Jun 2024 14:18:42 GMT
content-encoding: gzip
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x-amz-cf-pop: FRA56-P11
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GET
H2 200 events.js Show response
analytics.tiktok.com/i18n/pixel/ 9 KB
3 KB 359ms
132ms Script
application/javascript 2.18.64.33
AKAMAI-ASN1

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Full URL: https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=C2DV602QV140ORDILH20&lib=ttq
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Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
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Response headers

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date: Thu, 20 Jun 2024 20:04:18 GMT
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expires: Thu, 20 Jun 2024 20:04:18 GMT

GET
H2 200 js Show response
www.googletagmanager.com/gtag/ 239 KB
85 KB 88ms
87ms Script
application/javascript 2a00:1450:4001:800::2008
GOOGLE

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https://www.googletagmanager.com/gtag/js?id=AW-1062985444

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Host: assets.adobedtm.com
URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js

Protocol

Security

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Request headers

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sec-ch-ua-mobile: ?0
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Response headers

date: Thu, 20 Jun 2024 20:04:18 GMT
content-encoding: br
strict-transport-security: max-age=31536000; includeSubDomains
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GET
H2 200 js Show response
www.googletagmanager.com/gtag/ 239 KB
85 KB 101ms
100ms Script
application/javascript 2a00:1450:4001:800::2008
GOOGLE

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Full URL

https://www.googletagmanager.com/gtag/js?id=AW-1062985444&l=dataLayer&cx=c

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:800::2008 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

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Resource Hash

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Security Headers

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Response headers

date: Thu, 20 Jun 2024 20:04:18 GMT
content-encoding: br
strict-transport-security: max-age=31536000; includeSubDomains
cross-origin-resource-policy: cross-origin
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server: Google Tag Manager
vary: Accept-Encoding
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expires: Thu, 20 Jun 2024 20:04:18 GMT

GET
H2 200 js Show response
www.googletagmanager.com/gtag/ 264 KB
91 KB 117ms
117ms Script
application/javascript 2a00:1450:4001:800::2008
GOOGLE

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https://www.googletagmanager.com/gtag/js?id=AW-366722478

Requested by

Host: assets.adobedtm.com
URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js

Protocol

Security

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Server

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Response headers

date: Thu, 20 Jun 2024 20:04:18 GMT
content-encoding: br
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expires: Thu, 20 Jun 2024 20:04:18 GMT

GET
H2 200 js Show response
www.googletagmanager.com/gtag/ 264 KB
91 KB 112ms
112ms Script
application/javascript 2a00:1450:4001:800::2008
GOOGLE

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https://www.googletagmanager.com/gtag/js?id=AW-366722478&l=dataLayer&cx=c

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:800::2008 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

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Response headers

date: Thu, 20 Jun 2024 20:04:18 GMT
content-encoding: br
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server: Google Tag Manager
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cache-control: private, max-age=900
access-control-allow-credentials: true
access-control-allow-headers: Cache-Control
expires: Thu, 20 Jun 2024 20:04:18 GMT

GET
H2 200 ping.min.js Show response
cdn.pdst.fm/ 18 KB
18 KB 265ms
34ms Script
text/javascript 35.244.142.80
GOOGLE

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Full URL: https://cdn.pdst.fm/ping.min.js
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 35.244.142.80 Kansas City, United States, ASN15169 (GOOGLE, US),
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Request headers

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Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
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sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 19:37:55 GMT
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x-goog-stored-content-length: 17985
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expires: Thu, 20 Jun 2024 20:37:55 GMT

GET

activityi;dc_pre=CKDBw4_96oYDFeLEwgQdH44H6A;src=8604778;type=wcaun0;cat=hbr_a0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=8558793881999.007
8604778.fls.doubleclick.net/
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https://8604778.fls.doubleclick.net/activityi;src=8604778;type=wcaun0;cat=hbr_a0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=8558793881999.007
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0
0

POST
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3 KB 389ms
77ms XHR
application/json 66.235.152.221
AMAZON-02

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Full URL

https://harvardbusinessrevie.tt.omtrdc.net/rest/v1/delivery?client=harvardbusinessrevie&sessionId=3dcad66a377540a681b706d648bb309e&version=2.3.2

Requested by

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URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Reverse DNS

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Software

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Request headers

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Content-Type: text/plain

Response headers

date: Thu, 20 Jun 2024 20:04:18 GMT
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referrer-policy: strict-origin-when-cross-origin
strict-transport-security: max-age=31536000; includeSubDomains
accept-ch: Sec-CH-UA, Sec-CH-UA-Arch, Sec-CH-UA-Model, Sec-CH-UA-Platform, Sec-CH-UA-Platform-Version, Sec-CH-UA-Mobile, Sec-CH-UA-Bitness, Sec-CH-UA-Full-Version-List
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GET
H/1.1 200
OK cx.cce.js Show response
cdn.cxense.com/ 25 KB
7 KB 214ms
47ms Script
application/x-javascript 2a02:26f0:480:b94::268b
AKAMAI-ASN1

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Full URL: https://cdn.cxense.com/cx.cce.js
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: HTTP/1.1
Security: TLS 1.3, , AES_256_GCM
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Request headers

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Request headers

Accept-Language: de-DE,de;q=0.9;q=0.9
Referer: https://hbr.org/
Upgrade-Insecure-Requests: 1
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
sec-ch-ua-mobile: ?0
sec-ch-ua-platform: "Win32"

Response headers

Access-Control-Allow-Methods: GET
Access-Control-Allow-Origin: *
Age: 7574616
Cache-Control: public, max-age=315360000
Content-Encoding: gzip
Content-Length: 105429
Content-Type: text/html; charset=utf-8
Date: Thu, 20 Jun 2024 20:04:18 GMT
Etag: "81267302efdfb3e4524a22631a8fc99e+gzip"
Last-Modified: Mon, 11 Dec 2023 17:19:49 GMT
P3P: CP="CAO DSP LAW CURa ADMa DEVa TAIa PSAa PSDa IVAa IVDa OUR BUS IND UNI COM NAV INT"
Server: ECS (frb/67C0)
Server-Timing: x-cache;desc= HIT,x-tw-cdn;desc=VZ
Vary: Accept-Encoding
X-Cache: HIT
x-amz-server-side-encryption: AES256
x-tw-cdn: VZ

POST
H2 204 collect
region1.analytics.google.com/g/ 0
0 137ms
29ms Fetch
text/plain 2001:4860:4802:34::36
GOOGLE

General

Check archive.org

Show headers Download Go to

Full URL: https://region1.analytics.google.com/g/collect?v=2&tid=G-J405XEHEZE&gtm=45je46h0v895705781za200zb867857038&_p=1718913858120&_gaz=1&gcd=13l3lPl2l1&npa=1&dma_cps=sypham&dma=1&tag_exp=0&cid=1152633241.1718913859&ul=de-de&sr=1600x1200&ir=1&uaa=x86&uab=64&uafvl=Not%252FA)Brand%3B8.0.0.0%7CChromium%3B126.0.6478.114%7CGoogle%2520Chrome%3B126.0.6478.114&uamb=0&uam=&uap=Win32&uapv=10.0.0&uaw=0&are=1&frm=0&pscdl=noapi&_eu=EA&_s=1&dt=A%20Refresher%20on%20A%2FB%20Testing&dp=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&dl=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&sid=1718913858&sct=1&seg=0&en=page_view&_fv=1&_nsi=1&_ss=1&_ee=1&ep.page_name=A%20Refresher%20on%20A%2FB%20Testing&ep.page_type=Article&ep.article_author=Amy%20Gallo&ep.all_article_authors=Amy%20Gallo&ep.article_content_type=Digital%20Article&ep.article_editor_tags=_quick%20copyedit%7Ceditor-written%7Ctaxo2021&ep.article_primary_editor=8&ep.article_published_date=2017-06-28&ep.article_main_topic=Analytics%20And%20Data%20Science&ep.article_quota=1&ep.article_title=A%20Refresher%20on%20A%2FB%20Testing&ep.launchRuleName=HBR%20-%20Content%3A%20GA4%20%7C%20PLR%20Bottom%20%7C%20001%20%7C%20Global%20Variables%20%7C%20Page%20View&up.user_state=Guest&tfd=3124&_z=fetch
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URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 2001:4860:4802:34::36 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software: Golfe2 /
Resource Hash

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

pragma: no-cache
date: Thu, 20 Jun 2024 20:04:18 GMT
server: Golfe2
content-type: text/plain
access-control-allow-origin: https://hbr.org
cache-control: no-cache, no-store, must-revalidate
access-control-allow-credentials: true
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

POST
H2 204 collect
stats.g.doubleclick.net/g/ 0
248 B 122ms
26ms Ping
text/plain 2a00:1450:400c:c1d::9c
GOOGLE

General

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Full URL: https://stats.g.doubleclick.net/g/collect?v=2&tid=G-J405XEHEZE&cid=1152633241.1718913859&gtm=45je46h0v895705781za200zb867857038&aip=1&dma=1&dma_cps=sypham&gcd=13l3lPl2l1&npa=1&frm=0
Requested by: Host: www.googletagmanager.com
URL: https://www.googletagmanager.com/gtag/js?id=G-J405XEHEZE&l=dataLayer&cx=c
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 2a00:1450:400c:c1d::9c Brussels, Belgium, ASN15169 (GOOGLE, US),
Reverse DNS
Software: Golfe2 /
Resource Hash: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

pragma: no-cache
date: Thu, 20 Jun 2024 20:04:18 GMT
server: Golfe2
content-type: text/plain
access-control-allow-origin: https://hbr.org
cache-control: no-cache, no-store, must-revalidate
access-control-allow-credentials: true
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H3 200 ga-audiences
www.google.de/ads/ 42 B
63 B 98ms
57ms Image
image/gif 216.58.206.67
GOOGLE

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://www.google.de/ads/ga-audiences?v=1&t=sr&slf_rd=1&_r=4&tid=G-J405XEHEZE&cid=1152633241.1718913859&gtm=45je46h0v895705781za200zb867857038&aip=1&dma=1&dma_cps=sypham&gcd=13l3lPl2l1&npa=1&frm=0&z=83248992

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

QUIC, , AES_128_GCM

Server

216.58.206.67 , United States, ASN15169 (GOOGLE, US),

Reverse DNS

lhr35s11-in-f3.1e100.net

Software

cafe /

Resource Hash

ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629

Security Headers

Name	Value
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X-Xss-Protection	0

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

pragma: no-cache
date: Thu, 20 Jun 2024 20:04:18 GMT
x-content-type-options: nosniff
server: cafe
content-type: image/gif
p3p: policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
cache-control: no-cache, no-store, must-revalidate
cross-origin-resource-policy: cross-origin
timing-allow-origin: *
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 42
x-xss-protection: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H2 200 34363400 Show response
fundingchoicesmessages.google.com/i/ 197 KB
65 KB 181ms
41ms Script
application/javascript 2a00:1450:4001:82b::200e
GOOGLE

General

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Show headers Download Go to

Full URL

https://fundingchoicesmessages.google.com/i/34363400?ers=3

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:82b::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

ESF /

Resource Hash

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Security Headers

Name	Value
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X-Content-Type-Options	nosniff
X-Frame-Options	SAMEORIGIN
X-Xss-Protection	0

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:18 GMT
content-security-policy: script-src 'report-sample' 'nonce-N-_VL1DKuqtxUgcTpjgswg' 'unsafe-inline';object-src 'none';base-uri 'self';report-uri /_/ContributorServingWebSwitchboardHttp/cspreport;worker-src 'self', script-src 'unsafe-inline' 'unsafe-eval' 'self' https://apis.google.com https://ssl.gstatic.com https://www.google.com https://www.googletagmanager.com https://www.gstatic.com https://www.google-analytics.com;report-uri /_/ContributorServingWebSwitchboardHttp/cspreport/allowlist, require-trusted-types-for 'script';report-uri /_/ContributorServingWebSwitchboardHttp/cspreport
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x-xss-protection: 0
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cross-origin-opener-policy: same-origin
server: ESF
x-frame-options: SAMEORIGIN
content-type: application/javascript; charset=utf-8
cache-control: no-cache, no-store, max-age=0, must-revalidate
permissions-policy: ch-ua-arch=*, ch-ua-bitness=*, ch-ua-full-version=*, ch-ua-full-version-list=*, ch-ua-model=*, ch-ua-wow64=*, ch-ua-form-factors=*, ch-ua-platform=*, ch-ua-platform-version=*
timing-allow-origin: *
expires: Mon, 01 Jan 1990 00:00:00 GMT

GET
H2 204 b
sb.scorecardresearch.com/ 0
225 B 40ms
29ms Image
text/plain 18.244.18.122
AMAZON-02

General

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Show headers Download Go to Show image

Full URL: https://sb.scorecardresearch.com/b?c1=2&c2=14457509&cs_it=b9&cv=4.0.0%2B2301240627&ns__t=1718913858841&ns_c=UTF-8&c7=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&c8=A%20Refresher%20on%20A%2FB%20Testing&c9=
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 18.244.18.122 , United States, ASN16509 (AMAZON-02, US),
Reverse DNS: server-18-244-18-122.fra56.r.cloudfront.net
Software: /
Resource Hash: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:18 GMT
via: 1.1 0be2062deeede74cb37dc047454ddbce.cloudfront.net (CloudFront)
accept-ch: UA, Platform, Arch, Model, Mobile
x-amz-cf-pop: FRA56-P11
x-amz-cf-id: ohgHvVWfwLROh6vn2QaddxO4RC7gwUPeFOojDa6kjoMa34e5ADvAzw==
x-cache: Miss from cloudfront

POST
H3 200 loadTemplateContext Show response
buy.tinypass.com/api/v3/anon/template/ 639 B
695 B 198ms
149ms XHR
application/json 104.18.176.126
CLOUDFLARENET

General

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Show headers Download Go to

Full URL

https://buy.tinypass.com/api/v3/anon/template/loadTemplateContext?aid=mbs77qtzUz

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

QUIC, , AES_128_GCM

Server

104.18.176.126 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

Name	Value
Strict-Transport-Security	max-age=86400; includeSubDomains

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
Content-Type: application/x-www-form-urlencoded
Accept: application/json
Referer: https://hbr.org/
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:19 GMT
content-encoding: gzip
strict-transport-security: max-age=86400; includeSubDomains
cf-cache-status: DYNAMIC
p3p: CP="NON DSP COR OUR IND"
x-forwarded-https: on
alt-svc: h3=":443"; ma=86400
x-request-id: M7faefsOCUB
pragma: no-cache
wn: prod-dash-10-0-91-11
server: cloudflare
vary: Accept-Encoding
content-type: application/json
access-control-allow-origin: *
server-time: 0.004
cache-control: no-cache, no-store, must-revalidate
cf-ray: 896e5e02be04bb35-FRA
expires: 0

GET
H3 200 cacheableShow
buy.tinypass.com/checkout/template/ Frame EEBF 0
0 123ms
89ms Document
text/html 104.18.160.126
CLOUDFLARENET

General

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Show headers Download Go to

Full URL

https://buy.tinypass.com/checkout/template/cacheableShow?aid=mbs77qtzUz&templateId=OTBSP342X41S&templateVariantId=OTV3DU7DCXX1T&offerId=fakeOfferId&experienceId=EX6OE1720PPS&iframeId=offer_2abeca1b1c01117ffed3-0&displayMode=inline&widget=template&url=https%3A%2F%2Fhbr.org

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

QUIC, , AES_128_GCM

Server

104.18.160.126 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

Security Headers

Name	Value
Strict-Transport-Security	max-age=86400; includeSubDomains
X-Xss-Protection	0

Request headers

Accept-Language: de-DE,de;q=0.9;q=0.9
Referer: https://hbr.org/
Upgrade-Insecure-Requests: 1
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
sec-ch-ua-mobile: ?0
sec-ch-ua-platform: "Win32"

Response headers

access-control-allow-methods: *
access-control-allow-origin: https://dashboard.piano.io
age: 428
alt-svc: h3=":443"; ma=86400
cache-control: public, max-age=472
cf-cache-status: HIT
cf-ray: 896e5e02c95f4d38-FRA
content-encoding: gzip
content-type: text/html;charset=UTF-8
date: Thu, 20 Jun 2024 20:04:19 GMT
expires: Thu, 20 Jun 2024 20:12:11 GMT
last-modified: Thu, 20 Jun 2024 19:57:11 GMT
p3p: CP="NON DSP COR OUR IND"
pragma
server: cloudflare
server-time: 0.005
strict-transport-security: max-age=86400; includeSubDomains
vary: accept-encoding
wn: prod-dash-10-0-136-122
x-forwarded-https: on
x-request-id: Mb3aefsa5v1
x-xss-protection: 0

POST
H3 200 loadTemplateContext Show response
buy.tinypass.com/api/v3/anon/template/ 640 B
663 B 473ms
441ms XHR
application/json 104.18.176.126
CLOUDFLARENET

General

Check archive.org

Show headers Download Go to

Full URL

https://buy.tinypass.com/api/v3/anon/template/loadTemplateContext?aid=mbs77qtzUz

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

QUIC, , AES_128_GCM

Server

104.18.176.126 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

Name	Value
Strict-Transport-Security	max-age=86400; includeSubDomains

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
Content-Type: application/x-www-form-urlencoded
Accept: application/json
Referer: https://hbr.org/
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:19 GMT
content-encoding: gzip
strict-transport-security: max-age=86400; includeSubDomains
cf-cache-status: DYNAMIC
p3p: CP="NON DSP COR OUR IND"
x-forwarded-https: on
alt-svc: h3=":443"; ma=86400
content-length: 361
x-request-id: M7faefsT0l5
pragma: no-cache
wn: prod-dash-10-0-84-130
server: cloudflare
vary: Accept-Encoding
content-type: application/json
access-control-allow-origin: *
server-time: 0.003
cache-control: no-cache, no-store, must-revalidate
cf-ray: 896e5e02be01bb35-FRA
expires: 0

GET
H3 200 cacheableShow
buy.tinypass.com/checkout/template/ Frame DD69 0
0 79ms
55ms Document
text/html 104.18.160.126
CLOUDFLARENET

General

Check archive.org

Show headers Download Go to

Full URL

https://buy.tinypass.com/checkout/template/cacheableShow?aid=mbs77qtzUz&templateId=OTN9NFHU51Y0&offerId=fakeOfferId&experienceId=EXNL7T7RQ8ZR&iframeId=offer_88b8cb73bb974e541779-0&displayMode=inline&widget=template&url=https%3A%2F%2Fhbr.org

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

QUIC, , AES_128_GCM

Server

104.18.160.126 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

Security Headers

Name	Value
Strict-Transport-Security	max-age=86400; includeSubDomains
X-Xss-Protection	0

Request headers

Accept-Language: de-DE,de;q=0.9;q=0.9
Referer: https://hbr.org/
Upgrade-Insecure-Requests: 1
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
sec-ch-ua-mobile: ?0
sec-ch-ua-platform: "Win32"

Response headers

access-control-allow-methods: *
access-control-allow-origin: https://dashboard.piano.io
age: 176
alt-svc: h3=":443"; ma=86400
cache-control: public, max-age=724
cf-cache-status: HIT
cf-ray: 896e5e02c9684d38-FRA
content-encoding: gzip
content-type: text/html;charset=UTF-8
date: Thu, 20 Jun 2024 20:04:19 GMT
expires: Thu, 20 Jun 2024 20:16:23 GMT
last-modified: Thu, 20 Jun 2024 20:01:23 GMT
p3p: CP="NON DSP COR OUR IND"
pragma
server: cloudflare
server-time: 0.004
strict-transport-security: max-age=86400; includeSubDomains
vary: accept-encoding
wn: prod-dash-10-0-128-250
x-forwarded-https: on
x-request-id: MbaaefsJahN
x-xss-protection: 0

GET
H2 200 mar16-30-606952511-383x215.jpg
hbr.org/resources/images/article_assets/2016/03/ 60 KB
60 KB 67ms
62ms Image
image/jpeg 18.239.69.40
AMAZON-02

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x-tt-logid: 20240620151359C335DD061A25F985A2C3
x-tt-trace-id: 00-240620151359C335DD061A25F985A2C3-0E6C0D03514DC990-00
vary: Accept-Encoding
x-cache: TCP_MEM_HIT from a2-20-179-97.deploy.akamaitechnologies.com (AkamaiGHost/11.5.2-56372494) (-)
content-type: application/javascript; charset=UTF-8
cache-control: public, max-age=31536000, immutable
x-tt-trace-host: 01be17cf2c4172650f467eaa12ea488c851337ef95428b315102f23f109f3e48bc4823203045d83bc0df83689808f2135b22c360b91060d6282dd48ae8aa1c41e86429abceba0eeaf8d51df670fd53e94bb7af2ec99248844040dba64470e71e13
server-timing: cdn-cache; desc=HIT, edge; dur=0, origin; dur=0, inner; dur=2
content-length: 98483

GET
H/1.1 200
OK cx.js Show response
cdn.cxense.com/ 113 KB
37 KB 28ms
28ms Script
application/x-javascript 2a02:26f0:480:b94::268b
AKAMAI-ASN1

General

Check archive.org

Show headers Download Go to

Full URL: https://cdn.cxense.com/cx.js
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: HTTP/1.1
Security: TLS 1.3, , AES_256_GCM
Server: 2a02:26f0:480:b94::268b Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS
Software: AkamaiNetStorage /
Resource Hash: 0715720ef5aba6588c54f73301afe6cc8950c25cd9ff3cf692cfc6a7474ca047

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

Date: Thu, 20 Jun 2024 20:04:19 GMT
Content-Encoding: gzip
Last-Modified: Fri, 07 Jun 2024 08:43:30 GMT
Server: AkamaiNetStorage
Vary: Accept-Encoding
Content-Type: application/x-javascript
Access-Control-Allow-Origin: *
Cache-Control: max-age=3600
Connection: keep-alive
Accept-Ranges: bytes
Content-Length: 37591
Expires: Thu, 20 Jun 2024 21:04:19 GMT

GET
H2

200

j Show response
rp4.liadm.com/
Redirect Chain

https://rp.liadm.com/j?dtstmp=1718913859508&aid=a-057o&se=e30&duid=fa99a107bf9d--01j0vkzzq8403wzee02nq91fsf&tv=v2.14.3&pu=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&wpn=lc-bundle...
https://rp4.liadm.com/j?dtstmp=1718913859508&aid=a-057o&se=e30&duid=fa99a107bf9d--01j0vkzzq8403wzee02nq91fsf&tv=v2.14.3&pu=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&wpn=lc-bundl...

40 B
374 B

670ms
112ms

XHR
application/json

44.196.158.147
AMAZON-AES

General

Check archive.org

Show headers Download Go to

Full URL: https://rp4.liadm.com/j?dtstmp=1718913859508&aid=a-057o&se=e30&duid=fa99a107bf9d--01j0vkzzq8403wzee02nq91fsf&tv=v2.14.3&pu=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&wpn=lc-bundle&cd=.hbr.org&c=PHRpdGxlPkEgUmVmcmVzaGVyIG9uIEEvQiBUZXN0aW5nPC90aXRsZT48bGluayByZWw9ImNhbm9uaWNhbCIgaHJlZj0iaHR0cHM6Ly9oYnIub3JnLzIwMTcvMDYvYS1yZWZyZXNoZXItb24tYWItdGVzdGluZyI-PG1ldGEgbmFtZT0iZGVzY3JpcHRpb24iIGNvbnRlbnQ9IkEvQiB0ZXN0aW5nIGlzIGEgd2F5IHRvIGNvbXBhcmUgdHdvIHZlcnNpb25zIG9mIHNvbWV0aGluZyB0byBmaWd1cmUgb3V0IHdoaWNoIHBlcmZvcm1zIGJldHRlci4gV2hpbGUgaXTigJlzIG1vc3Qgb2Z0ZW4gYXNzb2NpYXRlZCB3aXRoIHdlYnNpdGVzIGFuZCBhcHBzLCB0aGUgbWV0aG9kIGlzIGFsbW9zdCAxMDAgeWVhcnMgb2xkIGFuZCBpdOKAmXMgb25lIG9mIHRoZSBzaW1wbGVzdCBmb3JtcyBvZiBhIHJhbmRvbWl6ZWQgY29udHJvbGxlZCBleHBlcmltZW50LiBUaGlzIHRlc3RpbmcgbWV0aG9kIGhhcyByaXNlbiBpbiBwb3B1bGFyaXR5IG92ZXIgdGhlIGxhc3QgY291cGxlIG9mIGRlY2FkZXMgYXMgY29tcGFuaWVzIGhhdmUgcmVhbGl6ZWQgdGhhdCB0aGUgb25saW5lIGVudmlyb25tZW50IGlzIHdlbGwtc3VpdGVkIHRvIGhlbHAgbWFuYWdlcnMsIGVzcGVjaWFsbHkgbWFya2V0ZXJzLCBhbnN3ZXIgcXVlc3Rpb25zIGxpa2UsIOKAnFdoYXQgaXMgbW9zdCBsaWtlbHkgdG8gbWFrZSBwZW9wbGUgY2xpY2s_IE9yIGJ1eSBvdXIgcHJvZHVjdD8gT3IgcmVnaXN0ZXIgd2l0aCBvdXIgc2l0ZT_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-PHRpdGxlPk5hdmlnYXRpb24gTWVudTwvdGl0bGU-PHRpdGxlPkFjY291bnQgTWVudTwvdGl0bGU-PHRpdGxlPkFjY291bnQgTWVudTwvdGl0bGU-PHRpdGxlPlNlYXJjaCBNZW51PC90aXRsZT48dGl0bGU-Q2xvc2UgbWVudTwvdGl0bGU-PHRpdGxlPlNlYXJjaDwvdGl0bGU-PGgxIGNsYXNzPSJhcnRpY2xlLWhlZCI-CgkJCQlBIFJlZnJlc2hlciBvbiBBL0IgVGVzdGluZwoJCQk8L2gxPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPg&i6=MjAwMToxYjYwOjI6MjQwOjMyNDc6Ojc%3D&n3pc=true
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: H2
Server: 44.196.158.147 Ashburn, United States, ASN14618 (AMAZON-AES, US),
Reverse DNS: ec2-44-196-158-147.compute-1.amazonaws.com
Software: /
Resource Hash: ee19b3c97e5f034f29f80e02b9c8a2550506964c76171fdff4e13411c194002e

Request headers

Accept-Language: de-DE,de;q=0.9;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36

Response headers

date: Thu, 20 Jun 2024 20:04:20 GMT
x-pixel-event-id: c5cf56b9-4738-4f9f-9d5c-302260fbe83d
access-control-allow-methods: GET
content-type: application/json
access-control-allow-origin: null
access-control-expose-headers: *
access-control-allow-credentials: true
content-length: 40

Redirect headers

location: https://rp4.liadm.com/j?dtstmp=1718913859508&aid=a-057o&se=e30&duid=fa99a107bf9d--01j0vkzzq8403wzee02nq91fsf&tv=v2.14.3&pu=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&wpn=lc-bundle&cd=.hbr.org&c=PHRpdGxlPkEgUmVmcmVzaGVyIG9uIEEvQiBUZXN0aW5nPC90aXRsZT48bGluayByZWw9ImNhbm9uaWNhbCIgaHJlZj0iaHR0cHM6Ly9oYnIub3JnLzIwMTcvMDYvYS1yZWZyZXNoZXItb24tYWItdGVzdGluZyI-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_IE9yIGJ1eSBvdXIgcHJvZHVjdD8gT3IgcmVnaXN0ZXIgd2l0aCBvdXIgc2l0ZT_igJ0uIEl04oCZcyBub3cgdXNlZCB0byBldmFsdWF0ZSBldmVyeXRoaW5nIGZyb20gd2Vic2l0ZSBkZXNpZ24gdG8gb25saW5lIG9mZmVycyB0byBoZWFkbGluZXMgdG8gcHJvZHVjdCBkZXNjcmlwdGlvbnMuIFRoZSB0ZXN0IHdvcmtzIGJ5IHNob3dpbmcgdHdvIHNldHMgb2YgdXNlcnMgKGFzc2lnbmVkIGF0IHJhbmRvbSB3aGVuIHRoZXkgdmlzaXQgdGhlIHNpdGUpIGRpZmZlcmVudCB2ZXJzaW9ucyBvZiBhIHByb2R1Y3Qgb3Igc2l0ZSBhbmQgdGhlbiBkZXRlcm1pbmluZyB3aGljaCBpbmZsdWVuY2VkIHlvdXIgc3VjY2VzcyBtZXRyaWMgdGhlIG1vc3QuIFdoaWxlIGl04oCZcyBhbiBvZnRlbi11c2VkIG1ldGhvZCwgdGhlcmUgYXJlIHNldmVyYWwgbWlzdGFrZXMgdGhhdCBtYW5hZ2VycyBtYWtlIHdoZW4gZG9pbmcgQS9CIHRlc3Rpbmc6IHJlYWN0aW5nIHRvIGVhcmx5IGRhdGEgd2l0aG91dCBsZXR0aW5nIHRoZSB0ZXN0IHJ1biBpdHMgZnVsbCBjb3Vyc2U7IGxvb2tpbmcgYXQgdG9vIG1hbnkgbWV0cmljcyBpbnN0ZWFkIG9mIGZvY3VzaW5nIG9uIHRoZSBvbmVzIHRoZXkgbW9zdCBjYXJlIGFib3V0OyBhbmQgbm90IGRvaW5nIGVub3VnaCByZXRlc3RpbmcgdG8gYmUgc3VyZSB0aGV5IGRpZG7igJl0IGdldCBmYWxzZSBwb3NpdGl2ZSByZXN1bHRzLiI-PHRpdGxlPk5hdmlnYXRpb24gTWVudTwvdGl0bGU-PHRpdGxlPkFjY291bnQgTWVudTwvdGl0bGU-PHRpdGxlPkFjY291bnQgTWVudTwvdGl0bGU-PHRpdGxlPlNlYXJjaCBNZW51PC90aXRsZT48dGl0bGU-Q2xvc2UgbWVudTwvdGl0bGU-PHRpdGxlPlNlYXJjaDwvdGl0bGU-PGgxIGNsYXNzPSJhcnRpY2xlLWhlZCI-CgkJCQlBIFJlZnJlc2hlciBvbiBBL0IgVGVzdGluZwoJCQk8L2gxPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPjx0aXRsZT48L3RpdGxlPg&i6=MjAwMToxYjYwOjI6MjQwOjMyNDc6Ojc%3D&n3pc=true
access-control-allow-origin: https://hbr.org
date: Thu, 20 Jun 2024 20:04:19 GMT
access-control-expose-headers: *
access-control-allow-credentials: true
content-length: 0
access-control-allow-methods: GET

GET
H2 200 tag
verifi.podscribe.com/ 42 B
597 B 456ms
193ms Image
image/png 2600:1f10:4c2d:4712:204:8b7a:3c41:396b
AMAZON-AES

General

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Show headers Download Go to Show image

Full URL: https://verifi.podscribe.com/tag?action=view&user_id=09bd4f7d-83bf-4ebb-8a65-7973968f7448&advertiser=harvardbusinessreview&referrer=_&device_id=pscrb_e22e6020-0e14-4537-caf4-a8e911c44f7f&ipv4=217.114.218.28&url=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&event_url=https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing&source=js-tag+v1.0.4
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: H2
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
Server: 2600:1f10:4c2d:4712:204:8b7a:3c41:396b Ashburn, United States, ASN14618 (AMAZON-AES, US),
Reverse DNS
Software: awselb/2.0 /
Resource Hash: ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

access-control-allow-origin: *
date: Thu, 20 Jun 2024 20:04:19 GMT
server: awselb/2.0
access-control-allow-headers: *
content-length: 42
access-control-allow-methods: OPTIONS, GET, POST
content-type: image/png

POST
H2 200 pdst-events-prod-sink Show response
us-central1-adaptive-growth.cloudfunctions.net/ 2 B
122 B 259ms
252ms Fetch
text/html 2001:4860:4802:36::36
GOOGLE

General

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Full URL: https://us-central1-adaptive-growth.cloudfunctions.net/pdst-events-prod-sink
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 2001:4860:4802:36::36 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software: Google Frontend /
Resource Hash: 565339bc4d33d72817b583024112eb7f5cdf3e5eef0252d6ec1b9c9a94e12bb3

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
Content-Type: application/json
Accept: application/json
Referer: https://hbr.org/
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:19 GMT
content-encoding: gzip
server: Google Frontend
access-control-allow-methods: GET, POST
content-type: text/html; charset=utf-8
access-control-allow-origin: *
x-cloud-trace-context: d7bb90d22d037d1d2c956fdcb188946a
cache-control: private
function-execution-id: fvshahfxla5f
access-control-allow-headers: Content-Type, Accept
content-length: 22
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000

OPTIONS
H2 200 pdst-events-prod-sink
us-central1-adaptive-growth.cloudfunctions.net/ Frame 0
0 265ms
139ms Preflight
text/html 2001:4860:4802:36::36
GOOGLE

General

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Show headers Download Go to

Full URL: https://us-central1-adaptive-growth.cloudfunctions.net/pdst-events-prod-sink
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 2001:4860:4802:36::36 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software: Google Frontend /
Resource Hash

Request headers

Accept: */*
Access-Control-Request-Headers: content-type
Access-Control-Request-Method: POST
Origin: https://hbr.org
Sec-Fetch-Mode: cors
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36

Response headers

access-control-allow-headers: Content-Type, Accept
access-control-allow-methods: GET, POST
access-control-allow-origin: *
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
cache-control: private
content-encoding: gzip
content-length: 22
content-type: text/html; charset=utf-8
date: Thu, 20 Jun 2024 20:04:19 GMT
function-execution-id: y9339pdntjzv
server: Google Frontend
x-cloud-trace-context: 09575f0dab0d9264e0cb76ed449534a2

GET
H2 200 AGSKWxUPKm8NEFqAgh0QKE9l44dKlkLAARyXRG9uiciWLmvhC660YOFd-NLkY6DTxbyAe_rn82b_p81RVJePgWovGNuUCwopyIR7qoNT6qa98MhXlcAntbtPblc6MJzfrNnXToHdXZDgDA== Show response
fundingchoicesmessages.google.com/f/ 370 KB
59 KB 115ms
112ms Script
application/javascript 2a00:1450:4001:82b::200e
GOOGLE

General

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Full URL

https://fundingchoicesmessages.google.com/f/AGSKWxUPKm8NEFqAgh0QKE9l44dKlkLAARyXRG9uiciWLmvhC660YOFd-NLkY6DTxbyAe_rn82b_p81RVJePgWovGNuUCwopyIR7qoNT6qa98MhXlcAntbtPblc6MJzfrNnXToHdXZDgDA==?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNzE4OTEzODU5LDY0MzAwMDAwMF0sbnVsbCxudWxsLG51bGwsW251bGwsWzddXSwiaHR0cHM6Ly9oYnIub3JnLzIwMTcvMDYvYS1yZWZyZXNoZXItb24tYWItdGVzdGluZyIsbnVsbCxbWzgsInJxcmtPcUxKT1F3Il0sWzksImRlIl0sWzE5LCIxIl0sWzE3LCJbMF0iXV1d

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:82b::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

ESF /

Resource Hash

cf188e2aacfc90f4003e9e50aba5843045867fac3c594639f1951126b3845a16

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Response headers

date: Thu, 20 Jun 2024 20:04:19 GMT
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POST
H2 204 / Show response
px.ads.linkedin.com/wa/ 0
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General

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Full URL: https://px.ads.linkedin.com/wa/
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Request headers

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sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:19 GMT
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Full URL

https://smetrics.hbr.org/b/ss/hbrmain/1/JS-2.26.0-LDQM/s83482586671947

Requested by

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Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Response headers

date: Thu, 20 Jun 2024 20:04:19 GMT
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AMAZON-02

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Full URL

https://hbr.org/service/user/quota

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Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Response headers

date: Thu, 20 Jun 2024 20:04:19 GMT
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GET
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Full URL: https://www.clarity.ms/tag/uet/5795582
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Response headers

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Full URL

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Protocol

Security

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Server

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Request headers

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Response headers

date: Thu, 20 Jun 2024 20:04:19 GMT
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Request headers

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Response headers

pragma: no-cache
date: Thu, 20 Jun 2024 20:04:19 GMT
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GET
H2

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0
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118ms
102ms

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text/plain

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Full URL: https://region1.google-analytics.com/privacy-sandbox/register-conversion?_c=1&cid=1152633241.1718913859&dbk=13542495793783333989&dma=1&dma_cps=sypham&en=article_read&gtm=45je46h0v895705781za200zb867857038&npa=1&tid=G-J405XEHEZE&dl=https%3A%2F%2Fhbr.org%3F
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Request headers

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Response headers

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date: Thu, 20 Jun 2024 20:04:19 GMT
server: Golfe2
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expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H2 200 identify_ce1d8843.js Show response
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39 KB 118ms
117ms Script
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AKAMAI-ASN1

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Full URL: https://analytics.tiktok.com/i18n/pixel/static/identify_ce1d8843.js
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sec-ch-ua-platform: "Win32"

Response headers

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date: Thu, 20 Jun 2024 20:04:19 GMT
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AKAMAI-ASN1

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GET
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GOOGLE

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GET
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Response headers

access-control-allow-origin: https://hbr.org
date: Thu, 20 Jun 2024 20:04:20 GMT
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GET
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26 KB 194ms
194ms Script
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MICROSOFT-CORP-MS...

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Full URL: https://www.clarity.ms/s/0.7.32/clarity.js
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Response headers

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https://fonts.gstatic.com/s/materialicons/v142/flUhRq6tzZclQEJ-Vdg-IuiaDsNc.woff2

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Protocol

Security

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date: Tue, 18 Jun 2024 15:13:17 GMT
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Protocol

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Response headers

date: Tue, 18 Jun 2024 15:16:21 GMT
x-content-type-options: nosniff
age: 190079
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POST
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Protocol

Security

QUIC, , AES_128_GCM

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Request headers

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Response headers

date: Thu, 20 Jun 2024 20:04:20 GMT
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https://fundingchoicesmessages.google.com/el/AGSKWxUowa-t3TK-thg9birCQN4BK7rdy_0AXO4rgmItt9wrHTTCNPa9GqrHyBLai5OATiUxsEHGArD1XxTpaHcVOJXvx8FOIQfUtir_Qja6u6-AbrAbJBdI0drfBaWNgGAcQblipDEHdg==

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

QUIC, , AES_128_GCM

Server

142.250.186.174 , United States, ASN15169 (GOOGLE, US),

Reverse DNS

fra24s08-in-f14.1e100.net

Software

ESF /

Resource Hash

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Security Headers

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X-Content-Type-Options	nosniff
X-Frame-Options	SAMEORIGIN
X-Xss-Protection	0

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
sec-ch-ua-platform: "Win32"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
Content-Type: text/plain

Response headers

date: Thu, 20 Jun 2024 20:04:20 GMT
content-security-policy: script-src 'report-sample' 'nonce-uF4GAS5PbTK079gqz3BvtA' 'unsafe-inline';object-src 'none';base-uri 'self';report-uri /_/ContributorLoggingHttp/cspreport;worker-src 'self', script-src 'unsafe-inline' 'unsafe-eval' 'self' https://apis.google.com https://ssl.gstatic.com https://www.google.com https://www.googletagmanager.com https://www.gstatic.com https://www.google-analytics.com;report-uri /_/ContributorLoggingHttp/cspreport/allowlist, require-trusted-types-for 'script';report-uri /_/ContributorLoggingHttp/cspreport
x-content-type-options: nosniff
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server: ESF
access-control-max-age: 86400
access-control-allow-methods: POST, GET, OPTIONS
content-type: text/html; charset=utf-8
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cache-control: no-cache, no-store, max-age=0, must-revalidate
access-control-allow-credentials: true
permissions-policy: ch-ua-arch=*, ch-ua-bitness=*, ch-ua-full-version=*, ch-ua-full-version-list=*, ch-ua-model=*, ch-ua-wow64=*, ch-ua-form-factors=*, ch-ua-platform=*, ch-ua-platform-version=*
x-frame-options: SAMEORIGIN
expires: Mon, 01 Jan 1990 00:00:00 GMT

POST
H2 200 act
analytics.tiktok.com/api/v2/pixel/ 0
839 B 210ms
209ms Ping
text/plain 2.18.64.33
AKAMAI-ASN1

General

Check archive.org

Show headers Download Go to

Full URL: https://analytics.tiktok.com/api/v2/pixel/act
Requested by: Host: analytics.tiktok.com
URL: https://analytics.tiktok.com/i18n/pixel/static/main.MTU0NDc1MDUxMA.js
Protocol: H2
Security: TLS 1.3, , AES_256_GCM
Server: 2.18.64.33 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS: a2-18-64-33.deploy.static.akamaitechnologies.com
Software: nginx /
Resource Hash: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
sec-ch-ua-platform: "Win32"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
Content-Type: text/plain;charset=UTF-8

Response headers

x-akamai-request-id: d012fe7.1db65e07
date: Thu, 20 Jun 2024 20:04:20 GMT
x-tt-trace-tag: id=16;cdn-cache=miss;type=dyn
x-tt-trace-id: 00-2406202004203B49D1FF8582569B0F6B-4C3712C3C44DF40E-00
x-cache: TCP_MISS from a2-20-179-97.deploy.akamaitechnologies.com (AkamaiGHost/11.5.2-56372494) (-)
x-parent-response-time: 110,2.20.179.97
server-timing: cdn-cache; desc=MISS, edge; dur=94, origin; dur=22, inner; dur=19
content-length: 0
pragma: no-cache
server: nginx
x-tt-logid: 202406202004203B49D1FF8582569B0F6B
x-cache-remote: TCP_MISS from a23-48-100-43.deploy.akamaitechnologies.com (AkamaiGHost/11.5.3-56943929) (-)
access-control-allow-methods: GET,POST,PUT,PATCH,DELETE,HEAD,OPTIONS,UPDATE
access-control-allow-origin: *
cache-control: max-age=0, no-cache, no-store
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access-control-allow-headers: Authorization,*
expires: Thu, 20 Jun 2024 20:04:20 GMT

GET
H2 200 7.351ebab6cefd64470986.chunk.js Show response
siteintercept.qualtrics.com/dxjsmodule/ 3 KB
1 KB 70ms
69ms Script
application/javascript 104.17.209.240
CLOUDFLARENET

General

Check archive.org

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Full URL

https://siteintercept.qualtrics.com/dxjsmodule/7.351ebab6cefd64470986.chunk.js?Q_CLIENTVERSION=2.8.0&Q_CLIENTTYPE=web&Q_BRANDID=hbp

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

0020c7009f28c0dce5169d5c1cd01bde7afcd43161d07067b7544fd9bfdbc47f

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
X-Content-Type-Options	nosniff

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:20 GMT
content-encoding: gzip
x-content-type-options: nosniff
cf-cache-status: HIT
strict-transport-security: max-age=31536000; includeSubDomains; preload
age: 187063
content-security-policy-report-only: frame-ancestors 'self' *.qualtrics.com *.my.salesforce.com *.visualforce.com *.visual.force.com *.lightning.force.com; report-uri https://sjc1.qualtrics.com/csp-report
edge-control: max-age=604800
referrer-policy: strict-origin-when-cross-origin
last-modified: Mon, 10 Jun 2024 23:57:54 GMT
server: cloudflare
etag: W/"b52-19004963fd0"
vary: Accept-Encoding
content-type: application/javascript
access-control-allow-origin: *
cache-control: public, max-age=604800, s-maxage=604800
permissions-policy: camera=(), geolocation=(), microphone=()
timing-allow-origin: *
access-control-allow-headers: Origin, X-Requested-With, Content-Type, Accept
cf-ray: 896e5e0bfd50361e-FRA

GET
H2 200 1.b2a9aa39c31802968bfe.chunk.js Show response
siteintercept.qualtrics.com/dxjsmodule/ 29 KB
7 KB 65ms
64ms Script
application/javascript 104.17.209.240
CLOUDFLARENET

General

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Show headers Download Go to

Full URL

https://siteintercept.qualtrics.com/dxjsmodule/1.b2a9aa39c31802968bfe.chunk.js?Q_CLIENTVERSION=2.8.0&Q_CLIENTTYPE=web&Q_BRANDID=hbp

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

351c540b07dd8e2f59db1bef54306dca3692b39cccb070d1f295dc20256b5fa9

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
X-Content-Type-Options	nosniff

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:20 GMT
content-encoding: gzip
x-content-type-options: nosniff
cf-cache-status: HIT
strict-transport-security: max-age=31536000; includeSubDomains; preload
age: 226240
content-security-policy-report-only: frame-ancestors 'self' *.qualtrics.com *.my.salesforce.com *.visualforce.com *.visual.force.com *.lightning.force.com; report-uri https://sjc1.qualtrics.com/csp-report
edge-control: max-age=604800
referrer-policy: strict-origin-when-cross-origin
last-modified: Mon, 10 Jun 2024 23:57:54 GMT
server: cloudflare
etag: W/"73f8-19004963fd0"
vary: Accept-Encoding
content-type: application/javascript
access-control-allow-origin: *
cache-control: public, max-age=604800, s-maxage=604800
permissions-policy: camera=(), geolocation=(), microphone=()
timing-allow-origin: *
access-control-allow-headers: Origin, X-Requested-With, Content-Type, Accept
cf-ray: 896e5e0bfd53361e-FRA

GET
H2 200 UserDefinedHTMLModule.js Show response
siteintercept.qualtrics.com/dxjsmodule/ 8 KB
3 KB 70ms
67ms Script
application/javascript 104.17.209.240
CLOUDFLARENET

General

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Full URL

https://siteintercept.qualtrics.com/dxjsmodule/UserDefinedHTMLModule.js?Q_CLIENTVERSION=2.8.0&Q_CLIENTTYPE=webAdobeLaunch&Q_BRANDID=hbp

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.209.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
X-Content-Type-Options	nosniff

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:20 GMT
content-encoding: gzip
x-content-type-options: nosniff
cf-cache-status: HIT
strict-transport-security: max-age=31536000; includeSubDomains; preload
age: 171190
content-security-policy-report-only: frame-ancestors 'self' *.qualtrics.com *.my.salesforce.com *.visualforce.com *.visual.force.com *.lightning.force.com; report-uri https://sjc1.qualtrics.com/csp-report
edge-control: max-age=604800
referrer-policy: strict-origin-when-cross-origin
last-modified: Mon, 10 Jun 2024 23:57:54 GMT
server: cloudflare
etag: W/"1e4d-19004963fd0"
vary: Accept-Encoding
content-type: application/javascript
access-control-allow-origin: *
cache-control: public, max-age=604800, s-maxage=604800
permissions-policy: camera=(), geolocation=(), microphone=()
timing-allow-origin: *
access-control-allow-headers: Origin, X-Requested-With, Content-Type, Accept
cf-ray: 896e5e0bfd55361e-FRA

GET
H2 200 Asset.php Show response
siteintercept.qualtrics.com/WRSiteInterceptEngine/ 362 KB
13 KB 194ms
74ms XHR
application/json 104.17.208.240
CLOUDFLARENET

General

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Show headers Download Go to

Full URL

https://siteintercept.qualtrics.com/WRSiteInterceptEngine/Asset.php?Module=SI_6GcblyrdTZs0Axo&Version=293&Q_ORIGIN=https://hbr.org&Q_CLIENTVERSION=2.8.0&Q_CLIENTTYPE=webAdobeLaunch&Q_BRANDTIER=lIjhYuMl2g&Q_ARCACHEVERSION=21&Q_BRANDDC=sjc1

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.208.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

5f896f80f18bfcb5e9659e592b54be8b98ed8991ec96eaa0a6938e55a04a2b4a

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
X-Content-Type-Options	nosniff

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

servershortname
date: Thu, 20 Jun 2024 20:04:20 GMT
strict-transport-security: max-age=31536000; includeSubDomains; preload
x-content-type-options: nosniff
cf-cache-status: HIT
content-encoding: br
age: 173730
content-security-policy-report-only: frame-ancestors 'self' *.qualtrics.com *.my.salesforce.com *.visualforce.com *.visual.force.com *.lightning.force.com; report-uri https://sjc1.qualtrics.com/csp-report
p3p: CP="CAO DSP COR CURa ADMa DEVa OUR IND PHY ONL UNI COM NAV INT DEM PRE"
edge-control: max-age=604800
referrer-policy: strict-origin-when-cross-origin
last-modified: Tue, 18 Jun 2024 19:48:50 GMT
server: cloudflare
vary: Accept-Encoding
content-type: application/json
access-control-allow-origin: *
cache-control: public, max-age=604800, s-maxage=604800, max-age=315360000
access-control-allow-credentials: false
permissions-policy: camera=(), geolocation=(), microphone=()
cf-ray: 896e5e0c9f738f2f-FRA
expires: Fri, 16 Jun 2034 19:48:50 GMT

GET
H2 200 Asset.php Show response
siteintercept.qualtrics.com/WRSiteInterceptEngine/ 182 B
799 B 193ms
73ms XHR
application/json 104.17.208.240
CLOUDFLARENET

General

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Show headers Download Go to

Full URL

https://siteintercept.qualtrics.com/WRSiteInterceptEngine/Asset.php?Module=CR_e9H6iW9JgtjPUmF&Version=1&Q_InterceptID=SI_6GcblyrdTZs0Axo&Q_ORIGIN=https://hbr.org&Q_CLIENTVERSION=2.8.0&Q_CLIENTTYPE=webAdobeLaunch&Q_BRANDTIER=lIjhYuMl2g&Q_ARCACHEVERSION=21&Q_BRANDDC=sjc1

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

104.17.208.240 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

1038b813698e3e3a24e0324b9be3c2a94df35a65dc720218f48903fdeff6a748

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
X-Content-Type-Options	nosniff

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

servershortname
date: Thu, 20 Jun 2024 20:04:20 GMT
strict-transport-security: max-age=31536000; includeSubDomains; preload
x-content-type-options: nosniff
cf-cache-status: HIT
content-encoding: br
age: 81505
content-security-policy-report-only: frame-ancestors 'self' *.qualtrics.com *.my.salesforce.com *.visualforce.com *.visual.force.com *.lightning.force.com; report-uri https://sjc1.qualtrics.com/csp-report
p3p: CP="CAO DSP COR CURa ADMa DEVa OUR IND PHY ONL UNI COM NAV INT DEM PRE"
edge-control: max-age=604800
referrer-policy: strict-origin-when-cross-origin
last-modified: Wed, 19 Jun 2024 21:25:55 GMT
server: cloudflare
vary: Accept-Encoding
content-type: application/json
access-control-allow-origin: *
cache-control: public, max-age=604800, s-maxage=604800, max-age=315360000
access-control-allow-credentials: false
permissions-policy: camera=(), geolocation=(), microphone=()
cf-ray: 896e5e0c9f758f2f-FRA
expires: Sat, 17 Jun 2034 21:25:55 GMT

POST
H/1.1 204
No Content collect Show response
w.clarity.ms/ 0
271 B 411ms
118ms XHR
text/plain 23.96.124.156
MICROSOFT-CORP-MS...

General

Check archive.org

Show headers Download Go to

Full URL: https://w.clarity.ms/collect
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: HTTP/1.1
Security: TLS 1.2, ECDHE_RSA, AES_256_GCM
Server: 23.96.124.156 Washington, United States, ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US),
Reverse DNS
Software: nginx /
Resource Hash: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Accept: application/x-clarity-gzip
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

Access-Control-Allow-Origin: https://hbr.org
Date: Thu, 20 Jun 2024 20:04:20 GMT
Access-Control-Allow-Credentials: true
Server: nginx
Connection: keep-alive
Vary: Origin
Request-Context: appId=cid-v1:e55edbbe-e22b-46b4-8313-9ee2a4e71d12

GET
H/1.1 200
OK a-057o
i.liadm.com/s/c/ Frame F7E4 0
0 788ms
132ms Document
text/html 52.86.228.209
AMAZON-AES

General

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Full URL

https://i.liadm.com/s/c/a-057o?duid=fa99a107bf9d--01j0vkzzq8403wzee02nq91fsf&euns=0&s=&version=v2.14.3&cd=.hbr.org

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

HTTP/1.1

Security

TLS 1.2, ECDHE_RSA, AES_128_GCM

Server

52.86.228.209 Ashburn, United States, ASN14618 (AMAZON-AES, US),

Reverse DNS

ec2-52-86-228-209.compute-1.amazonaws.com

Software

Resource Hash

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains

Request headers

Accept-Language: de-DE,de;q=0.9;q=0.9
Referer: https://hbr.org/
Upgrade-Insecure-Requests: 1
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
sec-ch-ua-mobile: ?0
sec-ch-ua-platform: "Win32"

Response headers

Cache-Control: private, no-cache, max-age=0
Connection: keep-alive
Content-Encoding: gzip
Content-Length: 678
Content-Type: text/html; charset=UTF-8
Date: Thu, 20 Jun 2024 20:04:21 GMT
Request-Time: 18
Strict-Transport-Security: max-age=31536000; includeSubDomains
Vary: Accept-Encoding

GET
H/1.1 200
OK baker
sli.hbr.org/ 19 B
360 B 173ms
33ms Image
image/gif 2.19.96.8
AKAMAI-ASN1

General

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Show headers Download Go to Show image

Full URL: https://sli.hbr.org/baker?dtstmp=1718913860796
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: HTTP/1.1
Security: TLS 1.3, , AES_256_GCM
Server: 2.19.96.8 Düsseldorf, Germany, ASN20940 (AKAMAI-ASN1, NL),
Reverse DNS: a2-19-96-8.deploy.static.akamaitechnologies.com
Software: /
Resource Hash: 2d199b9d8dc7886837cbfd12c9e8ddae7e28f5c375d564b31bf732a320921435

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

Expires: Thu, 20 Jun 2024 20:04:20 GMT
Pragma: no-cache
Date: Thu, 20 Jun 2024 20:04:20 GMT
Cache-Control: max-age=0, no-cache, no-store
Connection: keep-alive
Content-Length: 19
Content-Type: image/gif

GET
H/1.1 200
OK id Show response
id.cxense.com/public/user/ 100 B
673 B 143ms
25ms Script
text/javascript 167.235.124.61
HETZNER-AS

General

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Show headers Download Go to

Full URL

https://id.cxense.com/public/user/id?json=%7B%22identities%22%3A%5B%7B%22type%22%3A%22ckp%22%2C%22id%22%3A%22lxnoxgp0yjgaxzie%22%7D%2C%7B%22type%22%3A%22lst%22%2C%22id%22%3A%222poekfbtld4w3of3tgfqd2qmq%22%7D%2C%7B%22type%22%3A%22cst%22%2C%22id%22%3A%222poekfbtld4w3of3tgfqd2qmq%22%7D%5D%2C%22siteId%22%3A%221141964769885092441%22%2C%22location%22%3A%22https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing%22%7D&callback=cXJsonpCB1

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

HTTP/1.1

Security

TLS 1.3, , AES_256_GCM

Server

167.235.124.61 Bühl, Germany, ASN24940 (HETZNER-AS, DE),

Reverse DNS

nue0039.cxense.com

Software

Jetty(9.4.28.v20200408) /

Resource Hash

8ab373180ffd23b6fe7a6cb10f80295d5c25b6028d882fe27be47995eb2446ba

Security Headers

Name	Value
X-Content-Type-Options	nosniff

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

pragma: no-cache
date: Thu, 20 Jun 2024 20:04:21 GMT
x-content-type-options: nosniff
server: Jetty(9.4.28.v20200408)
content-type: text/javascript;charset=utf-8
p3p: policyref="http://www.cxense.com/w3c/p3p.xml", CP="NOI CURa ADMa DEVa TAIa OUR BUS IND UNI COM NAV INT"
cache-control: no-store, no-cache, must-revalidate
content-length: 100
expires: Mon, 26 Jul 1997 05:00:00 GMT

POST
H/1.1 204
No Content collect Show response
w.clarity.ms/ 0
271 B 1470ms
505ms XHR
text/plain 23.96.124.156
MICROSOFT-CORP-MS...

General

Check archive.org

Show headers Download Go to

Full URL: https://w.clarity.ms/collect
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: HTTP/1.1
Security: TLS 1.2, ECDHE_RSA, AES_256_GCM
Server: 23.96.124.156 Washington, United States, ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US),
Reverse DNS
Software: nginx /
Resource Hash: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Accept: application/x-clarity-gzip
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

Access-Control-Allow-Origin: https://hbr.org
Date: Thu, 20 Jun 2024 20:04:22 GMT
Access-Control-Allow-Credentials: true
Server: nginx
Connection: keep-alive
Vary: Origin
Request-Context: appId=cid-v1:e55edbbe-e22b-46b4-8313-9ee2a4e71d12

GET
H3 200 sdk-runtime-config.js Show response
buy.tinypass.com/api/v3/anon/assets/ 271 B
505 B 56ms
55ms XHR
application/json 104.18.176.126
CLOUDFLARENET

General

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Full URL

https://buy.tinypass.com/api/v3/anon/assets/sdk-runtime-config.js?aid=mbs77qtzUz

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

QUIC, , AES_128_GCM

Server

104.18.176.126 -, , ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

Name	Value
Strict-Transport-Security	max-age=86400; includeSubDomains

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Accept: application/json
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

date: Thu, 20 Jun 2024 20:04:21 GMT
content-encoding: gzip
strict-transport-security: max-age=86400; includeSubDomains
cf-cache-status: HIT
age: 4092
p3p: CP="NON DSP COR OUR IND"
x-forwarded-https: on
alt-svc: h3=":443"; ma=86400
x-request-id: Ml97efsxpqS
wn: prod-dash-10-0-84-130
last-modified: Thu, 20 Jun 2024 18:56:09 GMT
server: cloudflare
vary: Accept-Encoding
content-type: application/json
access-control-allow-origin: *
server-time: 0.008
cache-control: public, max-age=14400
cf-ray: 896e5e153865bb35-FRA
expires: Fri, 21 Jun 2024 00:04:21 GMT

GET
H2 200 analytics.js Show response
www.google-analytics.com/ 52 KB
21 KB 94ms
23ms Script
text/javascript 2a00:1450:4001:82a::200e
GOOGLE

General

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Full URL

https://www.google-analytics.com/analytics.js

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:82a::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

Golfe2 /

Resource Hash

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Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
X-Content-Type-Options	nosniff

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

strict-transport-security: max-age=31536000; includeSubDomains; preload
content-encoding: gzip
x-content-type-options: nosniff
date: Thu, 20 Jun 2024 18:29:07 GMT
last-modified: Tue, 12 Dec 2023 18:09:08 GMT
server: Golfe2
age: 5715
vary: Accept-Encoding
content-type: text/javascript
cache-control: public, max-age=7200
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 20994
expires: Thu, 20 Jun 2024 20:29:07 GMT

GET
H2 200 nr-spa-1.246.0.min.js Show response
js-agent.newrelic.com/ 86 KB
29 KB 94ms
26ms Script
application/javascript 2602:816:5001::39
FASTLY

General

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Full URL

https://js-agent.newrelic.com/nr-spa-1.246.0.min.js

Requested by

Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2602:816:5001::39 , United States, ASN54113 (FASTLY, US),

Reverse DNS

Software

AmazonS3 /

Resource Hash

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Security Headers

Name	Value
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Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

x-amz-version-id: ZCiO0bNaXW3BU6W4t6EcMCRx3MVwqspc
content-encoding: br
via: 1.1 varnish
date: Thu, 20 Jun 2024 20:04:22 GMT
strict-transport-security: max-age=300
x-amz-request-id: VS8CDCBWZNY6Q8B6
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x-cache: HIT
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last-modified: Tue, 24 Oct 2023 13:50:56 GMT
server: AmazonS3
etag: "5d20a26d4ec76d1f3fae03b0023eff5b"
vary: Accept-Encoding
content-type: application/javascript
access-control-allow-origin: *
cache-control: public, max-age=31536000, stale-while-revalidate=86400, stale-if-error=86400
accept-ranges: bytes
x-cache-hits: 2077

GET
H2 200 Gallo-Headshot-for-HBR.jpg
hbr.org/resources/images/article_assets/2013/09/ 11 KB
12 KB 69ms
61ms Image
image/jpeg 18.239.69.40
AMAZON-02

General

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Show headers Download Go to Show image

Full URL: https://hbr.org/resources/images/article_assets/2013/09/Gallo-Headshot-for-HBR.jpg
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 18.239.69.40 , United States, ASN16509 (AMAZON-02, US),
Reverse DNS: server-18-239-69-40.ams58.r.cloudfront.net
Software: AmazonS3 /
Resource Hash: eaf320d8de8c28cf2f7dfd373897e3b613f4d64e9c4528b8481cb674bc7441f5

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Referer: https://hbr.org/2017/06/a-refresher-on-ab-testing
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

x-amz-version-id: R2PAkgwsYwJXOfThmsQjsB.AmxVgdCHj
date: Thu, 20 Jun 2024 06:51:24 GMT
via: 1.1 19ae37472a5ba1dbeb7e045a5cb1b166.cloudfront.net (CloudFront)
x-amz-request-id: P7VAXDRTJZXXHP20
x-amz-cf-pop: AMS58-P4
age: 47579
x-cache: Hit from cloudfront
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server: AmazonS3
etag: "983d9b767c150c8bd17ab19c2321b191"
vary: Accept-Encoding
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accept-ranges: bytes
x-amz-cf-id: js4xdfyUi5JDWTVt7c5R7Kef0MlpVekU4VbY3g6-_3ue9PzgrNyVog==

GET
H2

200

c.gif
c.clarity.ms/
Redirect Chain

https://c.clarity.ms/c.gif
https://c.bing.com/c.gif?ctsa=mr&CtsSyncId=C1603E9945B04537B66A4E2B98407DFC&RedC=c.clarity.ms&MXFR=2E78E2A725C2605E239AF60321C26ED3
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42 B
442 B

58ms
58ms

Image
image/gif

68.219.88.97
MICROSOFT-CORP-MS...

General

Check archive.org

Show headers Download Go to Show image

Full URL: https://c.clarity.ms/c.gif?ctsa=mr&CtsSyncId=C1603E9945B04537B66A4E2B98407DFC&MUID=1869D492BA2662251106C036BBAD632E
Protocol: H2
Server: 68.219.88.97 Dublin, Ireland, ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US),
Reverse DNS
Software: Microsoft-IIS/10.0 / ASP.NET
Resource Hash: 99c2917ee5b2a01459a923bdd1c676f15ee73b62b87f696e6735312d26f51e12

Request headers

Accept-Language: de-DE,de;q=0.9;q=0.9
Referer: https://hbr.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36

Response headers

pragma: no-cache
date: Thu, 20 Jun 2024 20:04:22 GMT
last-modified: Wed, 19 Jun 2024 18:40:50 GMT
server: Microsoft-IIS/10.0
etag: "2c9f213578c2da1:0"
x-powered-by: ASP.NET
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p3p: CP="BUS CUR CONo FIN IVDo ONL OUR PHY SAMo TELo"
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accept-ranges: bytes
content-length: 42

Redirect headers

pragma: no-cache
date: Thu, 20 Jun 2024 20:04:22 GMT
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cache-control: private, no-cache, proxy-revalidate, no-store
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GET
H2 200 favicon.ico
hbr.org/resources/images/ 15 KB
16 KB 75ms
74ms Other
image/vnd.microsoft.icon 18.239.69.40
AMAZON-02

General

Check archive.org

Show headers Download Go to

Full URL: https://hbr.org/resources/images/favicon.ico
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 18.239.69.40 , United States, ASN16509 (AMAZON-02, US),
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Software: AmazonS3 /
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Request headers

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Referer: https://hbr.org/2017/06/a-refresher-on-ab-testing
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

x-amz-version-id: ySKzP36H3p1UMOJ.vIA2s3lmqPrlWByH
date: Thu, 20 Jun 2024 00:41:24 GMT
via: 1.1 19ae37472a5ba1dbeb7e045a5cb1b166.cloudfront.net (CloudFront)
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POST
H/1.1 200 e93df31780 Show response
bam.nr-data.net/1/ 147 B
578 B 701ms
403ms XHR
text/plain 162.247.243.29
FASTLY

General

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Show headers Download Go to

Full URL: https://bam.nr-data.net/1/e93df31780?a=8171118&sa=1&v=1.246.0&t=Unnamed%20Transaction&rst=7368&ck=0&s=4e01a6d16c02d106&ref=https://hbr.org/2017/06/a-refresher-on-ab-testing&af=err,xhr,stn,ins,spa&be=1238&fe=6012&dc=1558&fsh=1&perf=%7B%22timing%22:%7B%22of%22:1718913855479,%22n%22:0,%22f%22:0,%22dn%22:24,%22dne%22:24,%22c%22:24,%22s%22:49,%22ce%22:513,%22rq%22:513,%22rp%22:1238,%22rpe%22:1277,%22di%22:2778,%22ds%22:2779,%22de%22:2796,%22dc%22:7218,%22l%22:7218,%22le%22:7250%7D,%22navigation%22:%7B%7D%7D&fp=2301&fcp=2301
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: HTTP/1.1
Security: TLS 1.3, , AES_128_GCM
Server: 162.247.243.29 , United States, ASN54113 (FASTLY, US),
Reverse DNS
Software: /
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Request headers

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sec-ch-ua-platform: "Win32"
Referer: https://hbr.org/
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sec-ch-ua-mobile: ?0
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content-type: text/plain

Response headers

date: Thu, 20 Jun 2024 20:04:23 GMT
access-control-allow-methods: GET, POST, PUT, HEAD, OPTIONS
content-type: text/plain
access-control-allow-origin: https://hbr.org
access-control-expose-headers: Date
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timing-allow-origin: https://hbr.org
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x-served-by: cache-fra-eddf8230124-FRA

POST
H/1.1 200 e93df31780 Show response
bam.nr-data.net/events/1/ 24 B
334 B 131ms
131ms XHR
image/gif 162.247.243.29
FASTLY

General

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Show headers Download Go to

Full URL: https://bam.nr-data.net/events/1/e93df31780?a=8171118&sa=1&v=1.246.0&t=Unnamed%20Transaction&rst=8140&ck=0&s=4e01a6d16c02d106&ref=https://hbr.org/2017/06/a-refresher-on-ab-testing
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: HTTP/1.1
Security: TLS 1.3, , AES_128_GCM
Server: 162.247.243.29 , United States, ASN54113 (FASTLY, US),
Reverse DNS
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Request headers

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sec-ch-ua-platform: "Win32"
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sec-ch-ua-mobile: ?0
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content-type: text/plain

Response headers

date: Thu, 20 Jun 2024 20:04:23 GMT
access-control-allow-methods: GET, POST, PUT, HEAD, OPTIONS
content-type: image/gif
access-control-allow-origin: https://hbr.org
access-control-allow-credentials: true
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x-served-by: cache-fra-eddf8230064-FRA

POST
H/1.1 204
No Content collect Show response
w.clarity.ms/ 0
271 B 127ms
126ms XHR
text/plain 23.96.124.156
MICROSOFT-CORP-MS...

General

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Show headers Download Go to

Full URL: https://w.clarity.ms/collect
Requested by: Host: hbr.org
URL: https://hbr.org/2017/06/a-refresher-on-ab-testing
Protocol: HTTP/1.1
Security: TLS 1.2, ECDHE_RSA, AES_256_GCM
Server: 23.96.124.156 Washington, United States, ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK, US),
Reverse DNS
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Resource Hash: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

sec-ch-ua: "Google Chrome";v="126", "Not:A-Brand";v="8", "Chromium";v="126"
Accept: application/x-clarity-gzip
Referer: https://hbr.org/
Accept-Language: de-DE,de;q=0.9;q=0.9
sec-ch-ua-mobile: ?0
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Safari/537.36
sec-ch-ua-platform: "Win32"

Response headers

Access-Control-Allow-Origin: https://hbr.org
Date: Thu, 20 Jun 2024 20:04:24 GMT
Access-Control-Allow-Credentials: true
Server: nginx
Connection: keep-alive
Vary: Origin
Request-Context: appId=cid-v1:e55edbbe-e22b-46b4-8313-9ee2a4e71d12

Failed requests

These URLs were requested, but there was no response received. You will also see them in the list above.

Domain: 8604778.fls.doubleclick.net
URL: https://8604778.fls.doubleclick.net/activityi;dc_pre=CKDBw4_96oYDFeLEwgQdH44H6A;src=8604778;type=wcaun0;cat=hbr_a0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=8558793881999.007

Verdicts & Comments Add Verdict or Comment

229 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

99 Cookies

Cookies are little pieces of information stored in the browser of a user. Whenever a user visits the site again, he will also send his cookie values, thus allowing the website to re-identify him even if he changed locations. This is how permanent logins work.

Domain/Path	Expires	Name / Value
.liadm.com/j	1970-01-21 07:04:33	Name: lidid Value: 4752568d-aef4-4aec-b1af-5d1ba6518d20
i.liadm.com/s	1970-01-20 22:11:45	Name: _li_ss Value: CjUKBQgKEJoYCgYI3QEQmhgKBgilARCaGAoGCOEBEJoYCgUIDBCkGAoGCKIBEJoYCgUICxCaGA
.hbr.org/	1970-01-20 21:43:12	Name: _hbr_u Value: eyJpZCI6ImQzZjQxMDM1M2IxODAxZTMyZWM5MzkzMzhmZmE1YmMxIiwibGFzdFZpc2l0ZWQiOjE3MTg5MTM4NTYyNTR9
.hbr.org/	1970-01-21 07:04:33	Name: hbr_user_experience Value: Sync_Adobe_Launch
.hbr.org/	1969-12-31 23:59:59	Name: HBR_SESSION_ID_N Value: ODNlMWMyYTItZjUyNi00NzNkLThhZWUtNzJkZTgxNWQzMWQ5
.hbr.org/	1970-01-21 06:57:21	Name: _pctx Value: %7Bu%7DN4IgrgzgpgThIC4B2YA2qA05owMoBcBDfSREQpAeyRCwgEt8oBJAEzIEYOAWDgTgBs3AOwC%2BADnEBWAAx8ATN14gAvkA
.demdex.net/	1970-01-21 01:47:45	Name: demdex Value: 12050409842479770403952718731077223377
.hbr.org/	1969-12-31 23:59:59	Name: AMCVS_7801965A577503E87F000101%40AdobeOrg Value: 1
hbr.org/	1970-01-20 21:28:35	Name: sailthru_pageviews Value: 1
.everesttech.net/	1970-01-21 06:14:09	Name: everest_g_v2 Value: g_surferid~ZnSLQQAAAIC5UgO-
.dpm.demdex.net/	1970-01-21 01:47:45	Name: dpm Value: 12050409842479770403952718731077223377
.hbr.org/	1970-01-21 07:04:33	Name: s_tslv Value: 1718913858161
.hbr.org/	1970-01-20 21:28:35	Name: s_inv Value: 0
.hbr.org/	1969-12-31 23:59:59	Name: at_check Value: true
.hbr.org/	1970-01-21 06:57:21	Name: _pcid Value: %7B%22browserId%22%3A%22lxnoxgp0yjgaxzie%22%7D
.hbr.org/	1970-01-21 07:04:33	Name: AMCV_7801965A577503E87F000101%40AdobeOrg Value: 179643557%7CMCIDTS%7C19895%7CMCMID%7C11604695664325377743925197351154330415%7CMCAAMLH-1719518658%7C6%7CMCAAMB-1719518658%7CRKhpRz8krg2tLO6pguXWp5olkAcUniQYPHaMWWgdJ3xzPWQmdj0y%7CMCOPTOUT-1718921058s%7CNONE%7CMCAID%7CNONE%7CMCSYNCSOP%7C411-19902%7CMCCIDH%7C-1361052835%7CvVersion%7C5.5.0
.hbr.org/	1970-01-20 23:38:09	Name: _fbp Value: fb.1.1718913858327.341651443461555573
.hbr.org/	1970-01-21 06:14:09	Name: __podscribe_harvardbusinessreview_referrer Value: _
.hbr.org/	1970-01-21 06:14:09	Name: __podscribe_harvardbusinessreview_landing_url Value: https://hbr.org/2017/06/a-refresher-on-ab-testing
.hbr.org/	1970-01-21 06:14:09	Name: __podscribe_did Value: pscrb_e22e6020-0e14-4537-caf4-a8e911c44f7f
tags.srv.stackadapt.com/	1970-01-21 06:14:09	Name: sa-user-id Value: s%3A0-35422625-07e6-558c-5cb7-358959792d49.KT360rvQ34GqiL8DvMSbjzlFDEq0f52B3yxDjONkZG4
.srv.stackadapt.com/	1970-01-21 06:14:09	Name: sa-user-id Value: s%3A0-35422625-07e6-558c-5cb7-358959792d49.KT360rvQ34GqiL8DvMSbjzlFDEq0f52B3yxDjONkZG4
tags.srv.stackadapt.com/	1970-01-21 06:14:09	Name: sa-user-id-v2 Value: s%3ANUImJQfmVYxctzWJWXktSdly2hw.pLqKOJGpQS%2Bt6m4WU%2FT74a%2BLCfpzPKXwB2SfHrjp3Rg
.srv.stackadapt.com/	1970-01-21 06:14:09	Name: sa-user-id-v2 Value: s%3ANUImJQfmVYxctzWJWXktSdly2hw.pLqKOJGpQS%2Bt6m4WU%2FT74a%2BLCfpzPKXwB2SfHrjp3Rg
tags.srv.stackadapt.com/	1970-01-21 06:14:09	Name: sa-user-id-v3 Value: s%3AAQAKIJZtxV4rItxX0nJnoXntTm6nqIrJEkM-zhatKeGOmjObEHwYBCDCltKzBjABOgRpr-VwQgTHJJjz.vU4Y5JH2OmPZxzAYLRCHI3jX8NRXqy1tJBcF7jRpxdg
.srv.stackadapt.com/	1970-01-21 06:14:09	Name: sa-user-id-v3 Value: s%3AAQAKIJZtxV4rItxX0nJnoXntTm6nqIrJEkM-zhatKeGOmjObEHwYBCDCltKzBjABOgRpr-VwQgTHJJjz.vU4Y5JH2OmPZxzAYLRCHI3jX8NRXqy1tJBcF7jRpxdg
.linkedin.com/	1970-01-20 23:38:09	Name: li_sugr Value: 2541db97-2783-44d1-a761-651b78f09c13
.linkedin.com/	1970-01-21 06:14:09	Name: bcookie Value: "v=2&8772c088-77ca-4535-8cfb-69ca2aaf0afa"
.linkedin.com/	1970-01-20 21:30:00	Name: lidc Value: "b=VGST02:s=V:r=V:a=V:p=V:g=3264:u=1:x=1:i=1718913858:t=1719000258:v=2:sig=AQEQcgUw7n0pJUADuOsb0n6m1sE-kgs-"
hbr.org/	1970-01-20 21:28:34	Name: __adblocker Value: false
.tiktok.com/	1970-01-21 06:50:09	Name: _ttp Value: 2i9ruiWDlGUpaG6vzLAXMrqKQs0
.hbr.org/	1970-01-21 07:04:33	Name: _ga Value: GA1.1.1152633241.1718913859
.linkedin.com/	1970-01-20 22:11:45	Name: UserMatchHistory Value: AQLWPxkDEhiYAwAAAZA3P_wKfhEVcdLUB6Z2Yzd1wpvw8_O9PKPgfG02DnKQUTPd9-FH9QnSo9vRKg
.linkedin.com/	1970-01-20 22:11:45	Name: AnalyticsSyncHistory Value: AQKwWdGXASnskQAAAZA3P_wKdceARHGe7BRiJjCXQTE7aHgjsb8fNbmF2DH3-BsnflvawHvWl45ZDnjlNfW1BA
.hbr.org/	1970-01-20 23:38:09	Name: _gcl_au Value: 1.1.141456799.1718913859
.hbr.org/	1970-01-21 07:04:33	Name: __tbc Value: %7Bkpex%7DNoXd3Y7xDPocXRGQ8xGsQAoBSPAEkstG2w1FHJCgpwwO_nrXV3lFHbhngFie68lw
.hbr.org/	1970-01-20 22:11:45	Name: __pat Value: -14400000
.hbr.org/	1970-01-20 21:30:00	Name: __pvi Value: eyJpZCI6InYtbHhub3hncDcxc3U4M21rZiIsImRvbWFpbiI6Ii5oYnIub3JnIiwidGltZSI6MTcxODkxMzg1ODkyM30%3D
.hbr.org/	1970-01-21 07:04:33	Name: xbc Value: %7Bkpex%7DKl1wWFNbrcmaJm3UXnkdgJakxmjOZGg6lTFq5rT3BcoorQnx-vv4RfdYdGQH9a-42yZGDon-qVscX9iCdsVfmw
.hbr.org/	1970-01-21 06:57:21	Name: _pcus Value: eyJ1c2VyU2VnbWVudHMiOnsiQ09NUE9TRVIxWCI6eyJzZWdtZW50cyI6WyJMVGM6Y2I0ZDBkM2YwNDA3YWEwMjhmNjQwYWU5MjQwY2ViZDE5ZjM1MzQxNDpub19zY29yZSIsIkxUcmV0dXJuOmZlMWU5MzlmNzFhZmI4MTZmYTc1OTgxYzY4YWIyMTYxY2Q3MzM1NDU6bm9fc2NvcmUiLCJMVHM6MDI5ODQ4NTE5YTk3OGZmZGNlM2IwNjcyMjdmNzUzZThjOTA3ODlmYzpub19zY29yZSJdfX19
.hbr.org/	1970-01-21 07:04:33	Name: mbox Value: session#3dcad66a377540a681b706d648bb309e#1718915718\|PC#3dcad66a377540a681b706d648bb309e.37_0#1782158659
.www.linkedin.com/	1970-01-21 06:14:09	Name: bscookie Value: "v=1&20240620200418cecbb59e-b243-40f2-80dd-943392f294d3AQGAw2OWCxqCENGdCisHSQnHxkDMNKPZ"
.linkedin.com/	1970-01-21 01:47:45	Name: li_gc Value: MTswOzE3MTg5MTM4NTg7MjswMjEviw5ev+rM4z3gPp4NTs4svfim1k1YBVnhNnSdmM1UXg==
.doubleclick.net/	1970-01-20 21:28:34	Name: test_cookie Value: CheckForPermission
.doubleclick.net/	1970-01-21 01:47:45	Name: receive-cookie-deprecation Value: 1
.hbr.org/	1970-01-20 21:28:35	Name: s_ppn Value: Article%3A%20A%20Refresher%20on%20A%2FB%20Testing
.hbr.org/	1970-01-20 21:28:35	Name: s_ppurl Value: https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing
.hbr.org/	1969-12-31 23:59:59	Name: s_ips Value: 1200
hbr.org/	1970-01-21 06:14:09	Name: sailthru_content Value: 8805a5bd25dbca1a321a1369571cdfdd
hbr.org/	1970-01-21 06:14:09	Name: sailthru_visitor Value: f3cf35d4-66fd-4c9d-9913-8f8d3288db84
.hbr.org/	1969-12-31 23:59:59	Name: _li_dcdm_c Value: .hbr.org
.hbr.org/	1970-01-21 07:04:33	Name: _lc2_fpi Value: fa99a107bf9d--01j0vkzzq8403wzee02nq91fsf
.hbr.org/	1970-01-21 07:04:33	Name: _lc2_fpi_meta Value: {%22w%22:1718913859306}
.hbr.org/	1970-01-20 21:30:00	Name: _uetsid Value: 4758db902f4011efbcdee1ef19593123
.hbr.org/	1970-01-21 06:50:09	Name: _uetvid Value: 475a1c302f4011efabffe73efbed3325
.hbr.org/	1970-01-20 23:38:09	Name: s_nr90 Value: 1718913859393-New
.bing.com/	1970-01-21 06:50:09	Name: MUID Value: 1869D492BA2662251106C036BBAD632E
.tinypass.com/	1970-01-21 07:04:33	Name: LANG Value: en_US
.hbr.org/	1969-12-31 23:59:59	Name: s_cc Value: true
.piano.io/	1970-01-20 21:28:35	Name: __cf_bm Value: cDjw.gbvYCO7tWw9nNrSx0xPSdRukNvGT9QJhqNTcac-1718913859-1.0.1.1-n2iJ39FdOBjvbjjirZGbNC.rLjHlOxe1ueHYvJtja.TFLEJp7I45AfqWLwZWYlCVJhJxFr7Ye._KTR.AQOzbQw
.tinypass.com/	1970-01-20 21:30:00	Name: LANG_CHANGED Value: en_US
hbr.org/	1970-01-21 06:14:09	Name: sa-user-id Value: s%253A0-35422625-07e6-558c-5cb7-358959792d49.KT360rvQ34GqiL8DvMSbjzlFDEq0f52B3yxDjONkZG4
hbr.org/	1970-01-21 06:14:09	Name: sa-user-id-v2 Value: s%253ANUImJQfmVYxctzWJWXktSdly2hw.pLqKOJGpQS%252Bt6m4WU%252FT74a%252BLCfpzPKXwB2SfHrjp3Rg
hbr.org/	1970-01-21 06:14:09	Name: sa-user-id-v3 Value: s%253AAQAKIJZtxV4rItxX0nJnoXntTm6nqIrJEkM-zhatKeGOmjObEHwYBCDCltKzBjABOgRpr-VwQgTHJJjz.vU4Y5JH2OmPZxzAYLRCHI3jX8NRXqy1tJBcF7jRpxdg
hbr.org/	1970-01-21 06:14:09	Name: __pdst Value: 894b47dc87d44317b23015d987014798
.hbr.org/	1970-01-21 07:04:33	Name: _ga_J405XEHEZE Value: GS1.1.1718913858.1.0.1718913859.59.0.0
.liadm.com/	1970-01-21 07:04:33	Name: lidid Value: 4752568d-aef4-4aec-b1af-5d1ba6518d20
www.clarity.ms/	1970-01-21 06:14:09	Name: CLID Value: eedefa213831461baa576b7923e6bda0.20240620.20250620
.hbr.org/	1970-01-21 06:50:09	Name: _tt_enable_cookie Value: 1
.hbr.org/	1970-01-21 06:50:09	Name: _ttp Value: m4LuvPnRhiCYP_rhVBhTngW0s7l
.podscribe.com/	1970-01-21 06:14:13	Name: _podscribe_harvardbusinessreview_landing_url Value: https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing
.podscribe.com/	1970-01-21 06:14:13	Name: _podscribe_harvardbusinessreview_referrer Value: _
.podscribe.com/	1970-01-21 06:14:13	Name: _podscribe_did Value: pscrb_e22e6020-0e14-4537-caf4-a8e911c44f7f
hbr.org/	1969-12-31 23:59:59	Name: QSI_HistorySession Value: https%3A%2F%2Fhbr.org%2F2017%2F06%2Fa-refresher-on-ab-testing~1718913860113
.hbr.org/	1970-01-21 06:57:21	Name: cX_P Value: lxnoxgp0yjgaxzie
.region1.google-analytics.com/	1970-01-20 23:38:09	Name: ar_debug Value: 1
.hbr.org/	1970-01-21 01:04:33	Name: analytics_TopicAffinity Value: Analytics And Data Science\|\|\|\|
.hbr.org/	1970-01-21 06:14:09	Name: _clck Value: 1o73b7z%7C2%7Cfms%7C0%7C1632
.hbr.org/	1970-01-20 21:30:00	Name: _clsk Value: x3f9m6%7C1718913861046%7C1%7C1%7Cw.clarity.ms%2Fcollect
.cxense.com/	1970-01-21 06:14:09	Name: gckp Value: 29pgu6sm42zfy3hcmputibaqh6
.hbr.org/	1970-01-21 06:57:21	Name: cX_G Value: cx%3Au70bp03ay1rutnqr7mu7f8ad%3A9t1radabqwn3
.hbr.org/	1970-01-20 22:11:45	Name: _li_ss Value: CjUKBQgKEJoYCgYI3QEQmhgKBgilARCaGAoGCOEBEJoYCgUIDBCkGAoGCKIBEJoYCgUICxCaGA
.hbr.org/	1970-01-20 22:11:45	Name: _li_ss_meta Value: {%22w%22:1718913861665%2C%22e%22:1721505861665}
.adnxs.com/	1970-01-21 07:04:33	Name: receive-cookie-deprecation Value: 1
.rezync.com/	1970-01-21 01:47:45	Name: zync-uuid Value: 76179710-fe77-49ae-9204-dd0e87b955c3:1718913861.9818552
.rfihub.com/	1970-01-21 06:50:09	Name: rud Value: H4sIAAAAAAAA_-MSNjU0sDA1tTQ3NjE0sDQwMjWzMBDiM9QtKqvMKzJycjb3dw0CALMo2pAlAAAA
.rfihub.com/	1969-12-31 23:59:59	Name: euds Value: H4sIAAAAAAAA_wXB0RWAIAwDwB_Xqa8BShq3EamDOLl330FOUITbW6QN3WVqPmxvr-RSxNMvECn0nDiVyIj2A3L4AVY6AAAA
.rfihub.com/	1969-12-31 23:59:59	Name: ruds Value: H4sIAAAAAAAA_-MSNjU0sDA1tTQ3NjE0sDQwMjWzMBDiM9QtKqvMKzJycjb3dw0CALMo2pAlAAAA
.rfihub.com/	1970-01-21 06:50:09	Name: eud Value: H4sIAAAAAAAA_13IsRWAIAwFwAmsmCM-fiD8xG1QcCBLSye1s7C8uxLZwCCynJOUGn1KaK4yRp7OPcyOsoHwQPGGNRxupndavlRt9vz8AlljDs1aAAAA
live.rezync.com/	1970-01-21 01:47:45	Name: sd-session-id Value: .eJwNzEsOwjAMANG7eN0gOz_HuUxVGiNF0ICasqHq3clypKc5Yf7ovi1N2wH52L86wfqqozrkE3r9bfqEDIEwhSDsPKGgDTEhXBN07b2-21zLMByJhQnNQ5mNl0WNWPSmFNTEdwlhdZmYkpBLkW6SaDwtXH-ZFSUs.ZnSLRg.olaPSUtKnah7-f8KoEEFLKTNFLk
.hbr.org/	1969-12-31 23:59:59	Name: s_tp Value: 9238
.hbr.org/	1969-12-31 23:59:59	Name: s_ppv Value: Article%253A%2520A%2520Refresher%2520on%2520A%252FB%2520Testing%2C13%2C13%2C1200%2C1%2C7
.hbr.org/	1969-12-31 23:59:59	Name: s_ptc Value: 0.00%5E%5E0.02%5E%5E0.00%5E%5E0.49%5E%5E0.72%5E%5E0.04%5E%5E5.96%5E%5E0.03%5E%5E7.25
.c.bing.com/	1970-01-20 21:38:38	Name: MR Value: 0
.c.bing.com/	1970-01-21 06:50:09	Name: SRM_B Value: 1869D492BA2662251106C036BBAD632E
.c.clarity.ms/	1969-12-31 23:59:59	Name: SM Value: C
.clarity.ms/	1970-01-21 06:50:09	Name: MUID Value: 1869D492BA2662251106C036BBAD632E
.c.clarity.ms/	1970-01-20 21:38:38	Name: MR Value: 0
.c.clarity.ms/	1970-01-20 21:28:34	Name: ANONCHK Value: 0

10 Console Messages

A page may trigger messages to the console to be logged. These are often error messages about being unable to load a resource or execute a piece of JavaScript. Sometimes they also provide insight into the technology behind a website.

Source	Level	URL Text
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'ambient-light-sensor'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'battery'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'document-domain'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'execution-while-not-rendered'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'execution-while-out-of-viewport'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'navigation-override'.
security	warning	Message: Error with Permissions-Policy header: Unrecognized feature: 'web-share'.
javascript	warning	URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js(Line 4) Message: A parser-blocking, cross site (i.e. different eTLD+1) script, https://www.googletagmanager.com/gtag/js?id=G-63X0JHKCSH, is invoked via document.write. The network request for this script MAY be blocked by the browser in this or a future page load due to poor network connectivity. If blocked in this page load, it will be confirmed in a subsequent console message. See https://www.chromestatus.com/feature/5718547946799104 for more details.
javascript	warning	URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js(Line 4) Message: A parser-blocking, cross site (i.e. different eTLD+1) script, https://www.googletagmanager.com/gtag/js?id=G-63X0JHKCSH, is invoked via document.write. The network request for this script MAY be blocked by the browser in this or a future page load due to poor network connectivity. If blocked in this page load, it will be confirmed in a subsequent console message. See https://www.chromestatus.com/feature/5718547946799104 for more details.
javascript	warning	URL: https://assets.adobedtm.com/c0857d0b892a/fccd631ba54c/launch-68b2fecf2e9e.min.js(Line 4) Message: A parser-blocking, cross site (i.e. different eTLD+1) script, https://ak.sail-horizon.com/spm/spm.v1.min.js, is invoked via document.write. The network request for this script MAY be blocked by the browser in this or a future page load due to poor network connectivity. If blocked in this page load, it will be confirmed in a subsequent console message. See https://www.chromestatus.com/feature/5718547946799104 for more details.

Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header	Value
Content-Security-Policy	frame-ancestors 'self'
Strict-Transport-Security	max-age=31536000; includeSubDomains; preload
X-Content-Type-Options	nosniff
X-Frame-Options	SAMEORIGIN
X-Xss-Protection	1; mode=block

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

8604778.fls.doubleclick.net
ak.sail-horizon.com
analytics.tiktok.com
api.sail-personalize.com
api.sail-track.com
assets.adobedtm.com
b-code.liadm.com
bam.nr-data.net
bat.bing.com
buy.tinypass.com
c.bing.com
c.clarity.ms
c2.piano.io
cdn.cxense.com
cdn.pdst.fm
cdn.tinypass.com
cm.everesttech.net
connect.facebook.net
d34r8q7sht0t9k.cloudfront.net
dpm.demdex.net
embed-player.newsoveraudio.com
fonts.googleapis.com
fonts.gstatic.com
fundingchoicesmessages.google.com
geoip-js.com
harvardbusinessrevie.tt.omtrdc.net
hbr.demdex.net
hbr.org
hbr.sc.omtrdc.net
i.liadm.com
id.cxense.com
ipv4.podscribe.com
js-agent.newrelic.com
ping.chartbeat.net
platform.twitter.com
px.ads.linkedin.com
px4.ads.linkedin.com
region1.analytics.google.com
region1.google-analytics.com
rp.liadm.com
rp4.liadm.com
sb.scorecardresearch.com
securepubads.g.doubleclick.net
siteintercept.qualtrics.com
sli.hbr.org
smetrics.hbr.org
snap.licdn.com
static.chartbeat.com
stats.g.doubleclick.net
tags.srv.stackadapt.com
us-central1-adaptive-growth.cloudfunctions.net
verifi.podscribe.com
w.clarity.ms
www.clarity.ms
www.facebook.com
www.google-analytics.com
www.google.de
www.googletagmanager.com
www.gstatic.com
www.linkedin.com
www.npttech.com
www.recaptcha.net
zn4pzx5r5auu7w4rx-hbp.siteintercept.qualtrics.com
8604778.fls.doubleclick.net
104.16.143.111
104.17.208.240
104.17.209.240
104.18.160.126
104.18.176.126
13.107.42.14
142.250.181.226
142.250.186.174
157.240.0.6
162.247.243.29
167.235.124.61
172.67.155.215
18.233.68.39
18.239.69.40
18.239.83.50
18.244.18.122
2.18.64.33
2.19.96.8
2001:4860:4802:34::36
2001:4860:4802:36::36
216.58.206.67
23.96.124.156
2600:1f10:4c2d:4712:204:8b7a:3c41:396b
2600:1f18:730:b130:4ba7:5b34:86e8:a7d1
2600:9000:2394:8400:18:1fcd:354:4b41
2600:9000:275d:8000:1b:e40d:4a00:21
2600:9000:275d:be00:8:8845:1500:93a1
2602:816:5001::39
2606:2800:234:59:254c:406:2366:268c
2606:4700:4400::6812:216e
2620:1ec:21::14
2620:1ec:bdf::60
2620:1ec:c11::237
2a00:1450:4001:800::2008
2a00:1450:4001:806::200a
2a00:1450:4001:80b::2003
2a00:1450:4001:80e::2003
2a00:1450:4001:829::2003
2a00:1450:4001:82a::200e
2a00:1450:4001:82b::200e
2a00:1450:400c:c1d::9c
2a02:26f0:3500:c90::1e80
2a02:26f0:480:15::213:7e4a
2a02:26f0:480:b94::268b
2a02:26f0:480:ba2::268b
2a03:2880:f084:105:face:b00c:0:3
2a03:2880:f177:185:face:b00c:0:25de
34.192.67.124
35.157.157.150
35.244.142.80
44.196.158.147
52.214.157.60
52.222.214.46
52.86.228.209
54.228.184.13
63.140.62.222
63.35.89.131
66.235.152.221
68.219.88.97
75.2.104.6
75.2.40.13
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hbr.org Open in urlscan Pro 18.239.69.40 Public Scan

Summary

urlscan.io Verdict: No classification

Domain & IP information

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Page Title

Detected technologies

Page Statistics

164 Requests

96 %HTTPS

44 %IPv6

42 Domains

63 Subdomains

60 IPs

5 Countries

5932 kBTransfer

13505 kBSize

99 Cookies

20 Outgoing links

Redirected requests

164 HTTP transactions Everything HTML Script AJAX CSS Image Expand all 0 data transactions

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hbr.org Open in urlscan Pro
18.239.69.40 Public Scan

Screenshot
Live screenshot

Full Image

164
Requests

96 %
HTTPS

44 %
IPv6

42
Domains

63
Subdomains

60
IPs

5
Countries

5932 kB
Transfer

13505 kB
Size

99
Cookies

164 HTTP transactions
0 data transactions