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RAM closed for system updates at 7-9am (CET) March 24:th

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Research and Analysis of Media
Sharpens your media
 * PRODUCTS
   * Editorial and Content insights
   * Brand Performance and Brand Lift
   * Advertising insights and receipts
   * RAMetrics – Market Analysis
   * Digital tracking, effect and conversions
   * Training, education and consultancy
 * NEWS & INSIGHTS
 * CONTACT
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 * JOIN A PANEL

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   English
   
   
   
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     Svenska
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     Suomi
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 * PRODUCTS
   * Editorial and Content insights
   * Brand Performance and Brand Lift
   * Advertising insights and receipts
   * RAMetrics – Market Analysis
   * Digital tracking, effect and conversions
   * Training, education and consultancy
 * NEWS & INSIGHTS
 * CONTACT
 * LOGIN
 * JOIN A PANEL

sales@rampanel.comsales@rampanel.comsupport@rampanel.com

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   English
   
   
   
   * 
     Svenska
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     Suomi
   * 
     Norsk bokmål
   * 
     Deutsch
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     Français

Streamline your communication Measure, understand and adjust. Aim for constant
improvements CONTACT US NOW Sell your media more effectively! Base your sales
arguments on real facts and knowledge CONTACT US NOW Get access to the world's
largest advertising efficiency database Don't guess how communication works. Get
yourself insights! CONTACT US NOW Which advertising works best? Learn the
secrets of commercial communication CONTACT US NOW


WHAT WE DO

RAM is an international research company that facilitates media to interact with
its readers, listeners and viewers and offers these users the ability to express
their opinion and attitudes about their chosen media.

The research company RAM offers media statistics on how articles, advertisements
and other media communication are consumed and perceived. The company works
almost exclusively with online surveys and the subsequent analysis of the
content.

We have a passion for supporting our customers: TV, Radio, newsprint, media
agencies and advertisers –  with the best actionable insights available.  Our
connected intelligence solutions combined with the largest reference database in
the world provide our clients with a full understanding of the shifting media
landscape.

RAM’s unique approaches are ideally suited to address a variety of brand
challenges, from understanding how a message resonates with your target audience
to how your consumers interact with a product and make buying decisions.

RAM provides Insights to capitalise on. RAM will make a difference for your
organisation!


ABOUT RAM

We have an absolute belief in systematic measuring, bench-marking and actionable
output. RAM’s mission is to assist with a currency for communication; methods
and systems for measuring, analysing, understanding and reporting how content
and commercial messages have performed to its target groups. Content quality and
commercial benefit determine which media will survive and which will not. Our
way of measuring is unique and so is our database, we have more than 220 000
studies made from more than 1 000 media houses in 15 countries and more than 10
000 brands measured.  

For RAM – as an independent research company – it is important to follow
international regulations on the proper handling of surveys. RAM always follows
ESOMAR / ERGB regulations for online surveys:

 * ICC / ESOMAR International Code on Market, Opinion and Social Research and
   Data Analytics.
 * ESOMAR / GRBN online sample quality guidelines.
 * ESOMAR / GRBN Guideline for Online Research.




01.


WE COLLECT

 * We collect data
 * We use our own methods for consistent
   and standardised data collection
 * We are accessible and versatile




02.


WE ANALYSE

 * We compare Information
 * We use reference data
 * We interpret and present information through analytics tools




03.


WE CULTIVATE

 * We build and store in databases
 * We manage layers and volumes of data
 * We store and manage data, building a dynamic bench-marking database






START WORKING WITH RAM AND GET ACCESS TO THE WORLD'S LARGEST MEDIA PERFORMANCE
DATABASE

CONTACT US


JUST A FEW OF OUR 1,000 + CUSTOMERS

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RAM DASHBOARDS PROVIDE ACTIONABLE DATA, STORIES FOR SALES PEOPLE AND KPI METRICS
FOR MANAGEMENT




CAMPAIGN EFFECT

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A Panorama chart summarises the campaign or the content measured in an easy to
understand graphic output. The measured memory traces are divided in to 4 or 5
different categories. Red bars show values based on ad recall, yellow bars show
brand recognition, blue bars show brand engagement, the green bar shows what
action the measured piece provoked and finally when measuring content marketing,
the purple bars show how the quality of the piece performs . It is possible to
get questions on The Panaroma view broken down by more than 40 demographic
target groups.


KEY PERFORMANCE INDICATORS

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For each Campaign measured, an index, (Key Performance index, KPI) will be
created to compare the ad’s effectiveness to RAM’s complete database of similar
ads in the same channels. The KPI can also be compared to the customers own
reference data. These indexes are a perfect starting point for sales reps to
engage with the advertisers in order to prove worth and secure recurring
business. Examples of the five best ads in the same indexed category are
provided to visualise what can be improved in lower performing ads.


RETURN ON MARKETING INVESTMENT

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Return of marketing investment (ROMI) is a sales tool created to be used by
sales reps and advertisers to calculate and understand the real impact that
advertising plays in increasing advertiser sales. The ROMI calculator makes it
easy to analyse both the break-even point for the advertisers campaigns but also
to get the full financial performance of the ad campaign based on the
effectiveness of the ad.


BENCHMARK POSSIBILITIES

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Based on the largest reference database in the world on how communication works
RAM provides RAMetrics. An unrivalled Big-Data tool that enables results,
insights and analysis in the unrivalled benchmarking database covering
advertising, articles and content marketing run on web, mobile, tablet,
television radio and print. Search through more than 15 years of bench marking
data from +1000 customers in 18 countries, including more than 70 million
interviews and more than 220 000 case studies. Results can be analysed and
presented using more than 40 demographic variables.


BENCHMARK POSSIBILITIES - COMMERCIAL CONTENT

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Based on the largest reference database in the world on how communication works
RAM delivers RAMetrics. An unrivalled Big-Data tool that enables results,
insights and analysis in the unrivalled benchmarking database covering
advertising, articles and content marketing run on web, mobile, tablet, on
television radio and print. Search through more than 15 years gathering from
+1000 customers in 18 countries including more than 70 million interviews and
more than 220 000 case studies. Results presented targeted down to more than 40
demographic variables.


AUDIENCE MEASUREMENT

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As part of Ram’s eco system, from media planning through audience delivery
optimization to advertising effectiveness, RAM provides a real time dashboard
that shows information on reach, frequency and demographics on individuals (not
Ip numbers). This feature can be used on ad campaigns as well as measuring
specific content or even whole web sites. Results can be broken down in more
than 40 demographic values.

CONTACT US


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 * PRODUCTS
   * Editorial and Content insights
   * Brand Performance and Brand Lift
   * Advertising insights and receipts
   * RAMetrics – Market Analysis
   * Digital tracking, effect and conversions
   * Training, education and consultancy
 * NEWS & INSIGHTS
 * CONTACT
 * LOGIN
 * JOIN A PANEL