sendpulse.com Open in urlscan Pro
46.4.94.80  Public Scan

Form analysis
3 forms found in the DOM

GET https://sendpulse.com/blog/search

<form method="get" action="https://sendpulse.com/blog/search">
  <div class="input-group">
    <input class="form-control" type="search" placeholder="Search..." name="q" maxlength="200" value="" required="" minlength="3">
    <button class="btn btn--search" type="submit" disabled="">
      <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-search" viewBox="0 0 16 16">
        <path d="M11.742 10.344a6.5 6.5 0 1 0-1.397 1.398h-.001c.03.04.062.078.098.115l3.85 3.85a1 1 0 0 0 1.415-1.414l-3.85-3.85a1.007 1.007 0 0 0-.115-.1zM12 6.5a5.5 5.5 0 1 1-11 0 5.5 5.5 0 0 1 11 0z"></path>
      </svg>
    </button>
  </div>
</form>

POST

<form method="post" class="wpcf7-form subscribe-form position-relative" novalidate="novalidate">
  <div style="display: none;">
    <input type="hidden" name="_wpcf7" value="148360">
    <input type="hidden" name="_wpcf7_version" value="4.7">
    <input type="hidden" name="_wpcf7_locale" value="en_US">
    <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f148360-o1">
    <input type="hidden" name="_wpnonce" value="ceca153a54">
  </div>
  <div class="input-group input-group--email article-weekly mb-5">
    <input type="email" name="your-email" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-control" id="subscribe" aria-required="true" aria-invalid="false"
      placeholder="Enter your email">
    <button class="btn btn--success js-subscribe-email" type="submit" id="button-weekly">
      <svg width="22" height="22" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg">
        <path d="M14.4379 7.56238L10.0833 11.9168" stroke="white" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path>
        <path d="M20.1666 1.83337L13.7499 20.1667L10.0833 11.9167L1.83325 8.25004L20.1666 1.83337Z" stroke="white" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path>
      </svg>
    </button>
  </div>
  <div class="wpcf7-response-output wpcf7-display-none"></div>
</form>

POST

<form method="post" class="wpcf7-form subscribe-form position-relative" novalidate="novalidate">
  <div style="display: none;">
    <input type="hidden" name="_wpcf7" value="148352">
    <input type="hidden" name="_wpcf7_version" value="4.7">
    <input type="hidden" name="_wpcf7_locale" value="ru_RU">
    <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f148352-o2">
    <input type="hidden" name="_wpnonce" value="562a59fe6c">
  </div>
  <div class="input-group">
    <input type="email" name="your-email" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-control" id="subscribe" aria-required="true" aria-invalid="false"
      placeholder="Enter your email">
    <button class="btn btn-lg btn--success js-subscribe-email" type="submit">Subscribe</button>
  </div>
  <div class="wpcf7-response-output wpcf7-display-none"></div>
</form>

Text Content

toggle menu
 * Products
 * Pricing
 * Support
 * 
 * Resources

SEND

 * Email Campaigns
 * Automation 360
 * Transactional Emails
 * SMS
 * Web Push Notifications

COMMUNICATE

 * Live Chat
 * Facebook Chatbots
 * Instagram Chatbots
 * WhatsApp Chatbots
 * Telegram Chatbots
 * Viber Chatbots

GET LEADS

 * Landing Pages
 * Pop-ups

MANAGE & SELL

 * CRM
 * Online Course Builder
 * Email Verifier

 * API
 * Integrations
 * Partner Program
 * Find a SendPulse Expert
 * All Features

Get started with SendPulse for free

 * Send 15,000 monthly emails
 * Use our website builder
 * Create 3 chatbots
 * Leverage a built-in CRM system
 * No credit card required

Sign up now
 * Blog Discover actionable tips and helpful tools to fuel your growth
 * Help Center Learn how to use SendPulse with our in-depth guides
 * Platform Updates Recent SendPulse updates and new features

 * SendPulse Academy Take online courses to grow in-demand marketing skills
 * Community Stay connected and gain insights from industry experts.
 * YouTube Channel Expand your knowledge with video content from our experts
 * Marketing 101 Keep up with all the key digital marketing terms and
   definitions

English
 * Login
 * Sign Up

--------------------------------------------------------------------------------

More ···
 * Home
 * Email Marketing
 * Chatbots
 * Webinars
 * Websites
 * Online Courses
 * Marketing and Sales
 * Useful Tools
 * New Features and Updates


   
   
 * Home
 * Blog
 * Marketing and Sales
 * Digital Marketing Books to Sparkle Your Upgrade

Marketing and Sales


DIGITAL MARKETING BOOKS TO SPARKLE YOUR UPGRADE

Share:

Facebook Twitter

10 minutes



best marketing bookscontent marketing bookscopywriting booksdigital marketing
booksemail marketing booksseo bookssocial media marketing books

Marketing expertise doesn’t come out of the blue: it’s a great deal of
experience and non-stop education that make an A-class pro. For this post, we’ve
gathered the best marketing books to help you polish up your professional skills
and scoop some wisdom from recognized thought leaders.


EMAIL MARKETING BOOKS


EMAIL PERSUASION BY IAN BRODIE

Email Persuasion by Ian Brodie

Being one of the top ecommerce books, this must-read offers a complete
walkthrough of the main principles of creating a winning email. This book is
full of examples, templates, and clear cut steps for building an email marketing
strategy that gets results.

The book coaches you to understand your target customers, analyze their
interests, location, aspirations, and problems in order to develop one or
several ideal customer personas. This information can be further used to gather
a mailing list, segment the database, and, of course, create an email copy that
sells. Ian Brodie unveils the winning formulas for continuous growth of an
engaged subscriber list and provides the tips on how to influence the audience
through emails from the very subject line — all topped up with the examples.


EMAIL MARKETING RULES BY CHAD WHITE

Email Marketing Rules by Chad White

In this book, the author splits email marketing into 120 rules which guide a
marketer on their way from gathering the database to analyzing the
deliverability of their campaigns. The author walks readers through the
fundamentals of list building and list management, as well as the main stages of
subscriber lifecycle, explains which emails to send on each stage and how to
interpret campaign, channel, and subscriber metrics.

You will learn to develop your permission-based marketing strategy and design
emails with engaging, timely and relevant content by cherry-picking Chad’s
experience and best practices of other acknowledged marketers.


EMAIL MARKETING BLUEPRINT BY STEVE SCOTT

Email Marketing Blueprint by Steve Scott

If you want to find out how to create a quality mailing list, this must be your
handbook. Steve Scott shares the tactics of collecting email addresses,
maintaining a high sender score, and eventually getting benefits from your email
marketing practice.

In particular, the author of this marketing book thoroughly explains three
strategies for building a subscriber list — pure profit, authority building, and
hybrid. You’ll be able to develop a strategy based on the needs of your
business, so follow this guide to make your marketing efforts successfully work
together.


EMAIL MARKETING DEMYSTIFIED BY MATTHEW PAULSON

Email Marketing Demystified by Matthew Paulson

If you’re just starting out with email marketing, make sure to have this book on
your reading list. Based on the author’s personal experience, the book uncovers
the basics of email marketing and walks the beginners through the key steps of
email campaigns creation.

As such, the book not only offers the comparative analysis of both benefits and
drawbacks of the best email service providers but also touches upon such aspects
as subscription process. . Remarkably, Matthew Paulson doesn’t dwell solely on
the latter; he goes further indicating the types of subscription forms and
providing some creative ways to grow your mailing list. This piece also
scratches the surface of the legal aspects of email marketing helping you stay
away from spam folders and comply with anti-spam legislation of the US and
Canada.


SEO BOOKS


SEO 2019: LEARN SEARCH ENGINE OPTIMIZATION WITH SMART INTERNET MARKETING
STRATEGIES BY ADAM CLARKE

SEO 2019: Learn search engine optimization with smart internet marketing
strategies by Adam Clarke

This is one of the best SEO books and Amazon’s top seller. Adam Clarke unveils
the main principles of Google’s algorithm and covers the top factors for
calculating search results. Apart from outlining the upcoming changes in the SEO
world, this piece also guides readers through the core concepts of both SEO and
link building and provides them with some tips and tricks on how to drive
traffic to a website.

Reading this book, you will learn everything about the keyword research — how to
create keywords, where to find them — and find a list of tools and hacks on how
to create your own keyword list. This guide also traces and explains the three
most powerful SEO strategies: authority, trust, and relevance.

Adam Clarke shares the strongest factors found in the websites which are ranking
in the top 10 search results:

 * content relevance;
 * click-through rate;
 * time-on-site;
 * low bounce rate;
 * HTTPS-security certificate;
 * large fonts in the main content area;
 * number of images;
 * number of internal links;
 * number of backlinks;
 * total social media activity.

This marketing book will be equally useful for beginners and pros as it provides
the full pack of information on how to increase rankings, traffic, and sales.


ULTIMATE GUIDE TO LINK BUILDING BY ERIC WARD AND GARRETT FRENCH

Ultimate Guide to Link Building by Eric Ward and Garrett French

If you’ve ever wondered what link building is or how to do it right, this is
your ABC. This book starts with a brief introduction to the history of links and
search engines and gradually picks up steam by offering the core principles of
link building.

You’ll find out which link-building tools and approaches to use and which to
avoid in order to level up the quality of links and delight both search engines
and readers. The book also sheds some light on link audit and explains how to
carry out the competitor analysis and craft a careful link-building strategy.


THE ART OF SEO BY ERIC ENGE, STEPHAN SPENCER, AND JESSIE STRICCHIOLA

The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola

Check out this marketing book in order to master your SEO skills and learn how
to plan your SEO strategy with its further implementation. The team of search
engine optimization pros share endless tips on how to develop a SEO-friendly
website and provide readers with well-tried tools to track and measure their
success.

You will not only learn how to link your SEO with content marketing and social
media but also understand the role of user data and links. The authors simplify
tricky SEO concepts through examples and screenshots and offer the readers to
travel online to unveil more value by providing with discounts and exclusive
access to SEO tools, services, and videos.


CONTENT MARKETING BOOKS


CONTENT CHEMISTRY BY ANDY CRESTODINA

Content Chemistry by Andy Crestodina

This is an excellent beginner’s walkthrough of the content marketing. The book
covers the basics of marketing on social media and email platforms as well as
essentials of search engine optimization. On top of that, it digs into the
creative side of your content building.

Additionally, the book dwells on content promotion and measurement by providing
optimization and Google Analytics tips. So, this piece is a reliable guide
through the world of content marketing — the readers can immediately start
applying the highlighted techniques to their marketing campaigns.


GUEST BLOGGING GOLDMINE BY TOM CORSON

Guest Blogging Goldmine by Tom Corson

Guest blogging is an important strategy in content marketing and this book can
help you here more than any other piece. It unveils the tricks of getting more
blog readers and attracting more customers for your product. You will learn the
best strategies to search for guest blogging opportunities and measure their
success.

The book uncovers three main principles a top blogger must follow: be persistent
in writing, understand how to contact other bloggers to get a response, and
differentiate which blogs can be trusted and which should be avoided.


THE CONTENT CODE BY MARK SCHAEFER

The Content Code by Mark Schaefer

In this book, Mark Schaefer reveals six factors of marketing beyond social
media, web traffic, and SEO. The book explores the psychology of sharing and the
connection between the brand and content transmission.

The author believes that content marketing isn’t about content alone; it’s more
about content that moves. So Mark Schaefer offers each brand to be a BADASS in
order to create buzz, get heard, and bring value with their content. And BADASS
is actually an acronym which stands for the six elements of the Content Code:

 * Brand development;
 * Audience and influencers;
 * Distribution;
 * Advertising, promotion, and SEO;
 * Shareability embedded into each piece of content;
 * Social proof and social signals.

This guide will help you combine all above-mentioned elements to rock your
content marketing.


BORN TO BLOG BY MARK SCHAEFER AND STANFORD SMITH

Born to Blog by Mark Schaefer and Stanford Smith

In case you’re longing to create and keep a brain-candy personal or business
blog, don’t hesitate to check out this piece. This book is stuffed with useful
techniques and ideas to help you create a database of loyal followers, promote
your blog, and generate powerful content. Born to Blog unveils the importance of
blogging for business and helps you discover and improve your blogging skills.

The book dwells on the portrait of the ideal blogger. As it is, this person must

 * be persistent and flexible;
 * have the courage to aim for perfection;
 * be passionate about writing;
 * find a personal style to stand out in the blogging world.

Each idea offered in this book is supported by comments and tips of the authors
as well as best practices of other bloggers.


SOCIAL MEDIA MARKETING BOOKS


SOCIAL MEDIA MARKETING FOR THE FUTURE: STRATEGIES FOR 2020 & BEYOND BY J.E. FORD

Social Media Marketing for the Future: Strategies for 2020 & Beyond by J.E. Ford

Turning to social media while running your email marketing isn’t a new hat. So
neglecting Facebook, Twitter, Instagram, Snapchat, and YouTube means leaving a
good deal of money on the table. J. E. Ford’s book highlights the main trends of
social media marketing for the upcoming years. The book is divided into chapters
each telling you about the future of the above-mentioned networking platforms
and explaining how to get a piece of your business pie with their help.

J. E. Ford also dwells on some new forms of advertising like messenger and snap
ads, new technologies like artificial intelligence and augmented reality, and
instructs how to implement them into your social media strategy. You will also
learn how to reach and communicate with the so-called gen Z — a trend-setting
generation of today’s social media.


THE SOCIAL MEDIA MARKETING WORKBOOK BY JASON MCDONALD

The Social Media Marketing Workbook by Jason McDonald

This is a great book for beginners. The author compares social media to parties
and marketers who use them to ‘online party throwers.’ Just like it takes pains
to throw a cool party, you need lots of tech skills to figure out how each
social media platform works and how to use it.

The book unveils the core concepts of content marketing and explains how to
effectively use your social media channels. Namely, Jason McDonald shares some
tips on how to market on Facebook, LinkedIn, Twitter, Instagram, YouTube, and
Pinterest and even provides the reader with worksheets and quizzes for testing
themselves.

The author of this book claims you need to be really systematic about your
content marketing and suggests taking three steps to do well in this vertical:
create buyer personas, use keywords that might appeal to your audience, and work
on the content plan to outline what needs to be produced, who needs to produce
it, and when it needs to be produced.


THE GUIDE TO SOCIAL MEDIA IMAGES FOR BUSINESS BY ANDY MACARTHY

The Guide to Social Media Images for Business by Andy Macarthy

Unlike other social media marketing books, this piece is dedicated to social
media images for your business. Feel free to learn the tricks on how to make
GIFs, memes, infographics, presentations for social media and the peculiarities
of creating images for Facebook, Twitter, Instagram, Pinterest, Google+, and
Snapchat. The author also shares some ideas of the eye-catching graphics and
gives you a lead to the sources of free stock images.


COPYWRITING BOOKS


EVERYBODY WRITES BY ANN HANDLEY

Everybody Writes by Ann Handley

Read this marketing piece to find peace with your writing style. You will find
grammar, punctuation and vocabulary tips on how to make your content really
engaging for the reader. With this book, you will learn how to write social
media and blog posts, copy for landing, home and ‘about us’ pages, as well as
text for infographics.

Ann Handley believes good writing is the foundation of good content, a
reflection of good thinking and intuitive psychology. She coaches to step aside
from storytelling and learn to tell a true story well instead. The author
provides the reader with valuable writing, self-productivity, editing tools, and
ideas for creating meaningful content.


THE COPYWRITER’S HANDBOOK BY ROBERT BLY

The Copywriter’s Handbook by Robert Bly

This is a mind setting guide for everyone who creates, edits, or advertises
content — anyone related to copywriting. The book dwells on how to write in
order to get attention, communicate, or sell. The Copywriter’s Handbook provides
the reader with 15 ways to create an email that gets opened, clicked through,
and sells, of course.

With this book, you will learn how to write commercials, presentations, sales
materials, print advertisements, direct emails — any content that requires
copywriting skills. You will even discover how to get a job as a copywriter and
how to hire and work with copywriters.


ON WRITING BY STEPHEN KING

On Writing by Stephen King

This book isn’t dedicated to copywriting, yet it’s an excellent piece to master
your overall writing skills. Stephen King believes anyone is a talented
storyteller; you just need to practice and sharpen your talents: read a lot and
write a lot. The author shares his writing experience and provides multiple tips
on how to improve your writing style through organization of your workflow and
even workplace.

Stephen King thinks fear is the root of poor writing. He points out: “Dumbo got
airborne with the help of magic feather… Just remember before you do that Dumbo
didn’t need the feather; the magic was in him.” So if you are looking for a
copywriting muse, check out this book and be sure to derive inspiration to write
from it.

And which books did you find useful while settling in the universe of marketing?
Feel free to share your favorites in the comments below. See you!

Date of publication:

31 Jan. 2019

Anya Brui

Hi, fellow marketer! I'm Anya and I love good design, travels, and rock. I'm
here to share my insights with...

Loading...
Average Rating: 5/5
Total Votes: 34

Share:

Facebook Twitter



best marketing bookscontent marketing bookscopywriting booksdigital marketing
booksemail marketing booksseo bookssocial media marketing books

Posts by category

Chatbots Email Marketing Websites Marketing and Sales New Features and Updates
Online Courses Useful Tools Webinars

Next post

HOW TO BUILD A WEBSITE FROM SCRATCH: A STEP-BY-STEP GUIDE

Join our biweekly digest



Recent posts

Elena Timofeeva

EVERYTHING YOU NEED TO KNOW ABOUT AI EMAIL ASSISTANTS

14 May. 2024

Elena Timofeeva

HOW TO BUILD A WEBSITE FROM SCRATCH: A STEP-BY-STEP GUIDE

8 May. 2024

Irina Kompanets

TOP 10 WHATSAPP BULK SENDERS TO STREAMLINE COMMUNICATION

3 May. 2024


YOU MAY ALSO LIKE

Marketing and Sales

Irina Kompanets

50+ WEBSITE SURVEY QUESTIONS TO ASK YOUR VISITORS FOR VALUABLE INSIGHTS

17 Apr. 2024

Marketing and Sales

Elena Timofeeva

HOW TO FORMAT TEXT ON INSTAGRAM TO MAKE YOUR BIO AND POSTS POP

9 Apr. 2024

Marketing and Sales

Elena Timofeeva

ONLINE SURVEY TYPES: HOW TO START ASKING THE RIGHT QUESTIONS

27 Mar. 2024

Marketing and Sales

Elena Timofeeva

SOCIAL PROOF POP-UPS: HARNESSING THE POWER OF CONSUMER TRUST

12 Mar. 2024

--------------------------------------------------------------------------------


FOLLOW US

Want to learn more about digital marketing? Check out our social media pages.

 * 
 * 
 * 
 * 


STAY IN THE KNOW

Get marketing tips and tricks delivered straight to your inbox twice a month

Subscribe



BECOME A BLOG AUTHOR

We are looking for new authors who are ready to write professional articles
about their experience in Internet marketing

More details

SENDPULSE KNOWLEDGE BASE

Go

Other Features

How to add web push notifications to a website

Sending Emails

How to send an email campaign

Course Settings

How to create a certificate

Integrations

How to install and use Contact Form 7 to move contact data from WordPress

Best Practices

Email design best practices


GET A GENEROUS FOREVER FREE PLAN

We take care of the technical side, so that you can focus on communicating with
customers.
Sign Up

Email Email CampaignsSMTP ServiceDrag-and-Drop BuilderSubscription
FormsAutomationCampaign AnalyticsFree Email TemplatesEmail VerifierFree Chrome
Extension
ChatbotsChatbot BuilderInstagram ChatbotsWhatsApp ChatbotsWhatsApp Business
APIWhatsApp Сampaigns WhatsApp Link GeneratorFree WhatsApp QR Code
GeneratorViber ChatbotsFacebook ChatbotsTelegram ChatbotsChatbot Signup
WidgetsChatbots App
ServicesOnline Course BuilderLMSWebinar ToolCRMWebsitesBio Link Page SMSViberWeb
Push NotificationsSmart Pop-upsNPS WidgetsLive ChatAll-in-one Platform About Our
CompanyOur TeamFeedbackService Updates
Resources SendPulse AcademyHelp СenterInternet Marketing
101BlogIntegrationsAPIExpert Directory For
PartnersAgenciesСertificationAffiliate ProgramPartner Program


 * Terms of Service
 * Privacy Policy
 * Cookie Statement
 * SendPulse Security
 * Data Processing Agreement

© 2015 - 2024. SendPulse Inc. All rights reserved

English
 * 
 * 
 * 
 *