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January 3, 2024

Audio Anywhere

After a tough year, podcast execs say 2024 will bring in new advertisers amid
stiff competition for listeners

By Sara Guaglione



With a difficult year in the rearview mirror, podcast execs at five companies
said they were optimistic their businesses would grow in 2024, despite stiff
competition for listeners.

ALL COVERAGE

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Today’s news

Business of TV

Bold call: Linear TV has passed the point of no return

By Seb Joseph



While not everyone sees the situation in such bleak terms, even the most
optimistic believers in TV have to admit that time is running out for the
industry’s top dogs to give their trusty workhorse the makeover it desperately
needs.



The Programmatic Marketer

Omnicom Media Group maps its own path to avoid the potholes of programmatic

By Michael Bürgi



By using its own standards as well as those out of the ANA study, OMG delivered
results for its own clients that it said outperformed the averages the ANA study
revealed.



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Strategizing for the Future

Media matchmakers: The 2024 uncoupling edition

By Kayleigh Barber



Following the M&A rush of 2021, there are some matchups that seem destined to
part ways in 2024.





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How the digital ad industry is preparing for profound change in 2024

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Q&A: How advertisers are leveraging CTV’s evolution into actionable TV

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Member exclusive

Future of TV Briefing: The top trends and developments that will shape the
future of TV in 2024



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Marketing Briefing: What will the top marketing trends in 2024 be?

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