www.eql.com Open in urlscan Pro
52.55.54.43  Public Scan

Submitted URL: http://runfair.com/
Effective URL: https://www.eql.com/runfair
Submission: On March 04 via manual from US — Scanned from US

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MEET THE STAMP THAT MATTERS


Every launch powered by EQL is certified RUN FAIR™. Retailers commit to running
their launches fairly and customers agree to participate honestly. No bots, no
fraud, no funny business.

Powered by




SPOT THE RUN FAIR™ STAMP?

It means the launch is legitimately in good hands.

Humans Only

Through the EQLizer, every entry goes through a multi-step verification process
that confirms you are a human, and only humans win.

Single Entries

Entries are deduplicated against unique identification tags, and you’ll hurt
your chances with duplicate entries.

Private & Secure

We use best in class security protocols and comply with GDPR standards to make
sure your information is always safe and secure.

Simple

Once you have a verified EQL account, participating in launches becomes a
breeze.


WHO'S RUNNING FAIR?

RUN FAIR™ is fast becoming the industry standard for brands with integrity.




WHEN A LAUNCH IS RUN FAIR™, IT'S A WIN-WIN-WIN.

Customers win

EQL’s platform prevents bad actors from entering raffles and ruining the fun.
But it also lays down that customers play by the rules: one entry per launch, no
multiple accounts, and real information. Every time a customer participates
fairly, they get rewarded and their chances at future wins increase.

Retailers win

By partnering with EQL, they agree to launch fairly with the intent of getting
as many products as possible into the hands of real customers. 

In return, our platform eliminates bots and fraudsters from taking stock, helps
retailers stay on top of inventory, and provides access to opportunities to
connect with real customers. Retailers also get valuable insights on demand, so
they can make informed business decisions.

EQL wins

As pioneers of fairness in high-heat arenas, we commit to honesty, integrity,
and fairness from the ground up. We hold ourselves accountable. In fact, every
employee at EQL signs a pledge to build the product and business in the fairest
way possible — it’s how we get the upper hand in a chaotic world of supply and
demand.

Honest shot

Bots don’t win

Smarter technology

Scales with heat

Easy to participate

No funny business


WHY FAIRNESS?

Become a Partner


For too long eCommerce technology hasn’t held up to the demand of the hottest
products and experiences. Retailers have been stuck hacking together tools and
platforms that aren’t built to manage the chaos and maximize the hype. As a
result, the playing field hasn’t been level and products are getting into the
wrong hands. It’s not fair, and both customers and retailers lose out. 

It’s time for a revolution in both technology and fairness. We want retailers to
sell their inventory to as many real customers as possible. A win-win. It
matters who’s buying and how, because it means retailers can connect with real
customers, and improve how some of the most passionate customers out there
experience what they love—from sneakers to whiskey, collectibles to events, and
much more.

So we’re building and constantly improving our end-to-end platform,
purpose-built for heat, and putting fairness at the center of it. More trust,
and a better launch experience for everyone.






GET MORE FROM
YOUR LAUNCHES.

If you're a retailer or brand ready to level up how you run launches, please
fill out the form below.

Name:
Email:
Phone:
Company Name:
Website:

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The Wurundjeri people of the Kulin Nation, and acknowledge that the First
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