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Text Content

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About

 * About Sojern
 * Learn more about our story and what we're striving to achieve.
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 * Stay up to date on all things Sojern in the news.
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 * Join our team of Sojernistas dedicated to excellence within the travel
   industry.
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 * Looking to learn more or see a free demo? Head over to our contact page.

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Solutions

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 * Find and engage travelers to drive direct bookings.
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 * Boost ticket sales and attendance for your attraction or experience.
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 * Inspire travelers and drive visitors to your destination.

How Travel Marketers are Activating Digital Advertising

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Why Sojern
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 * Read up on the latest digital marketing trends and insights to grow your
   travel business.
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Back to Success Stories


MARRIOTT INTERNATIONAL ACHIEVES 40% BETTER CONVERSION RATE REACHING TRAVELERS
ACROSS THEIR PATH TO PURCHASE


Results


40% BETTER CONVERSION RATE

among users exposed to both the upper and lower funnel campaigns


6% HIGHER BOOKING ACTIVITY

and 21% higher search activity on marriott.com by serving display, video, and
native ads in combination


USERS BOOKED 5 DAYS EARLIER

when exposed to both campaigns compared to the brand awareness campaign only

Package Used
Managed Service

Channels
Display
Native
Video

Industry
Hotel

As a leading and innovative hospitality company, Marriott International and M1M
sought to overcome the complexities of multichannel marketing and engage their
customers across their path to purchase. By leveraging intent data to target
potential guests based on where they were in their purchase journey, Sojern
helped them to achieve a 40% better conversion rate and a further 6% lift from
multichannel exposure.


"WE ENJOY WORKING WITH SOJERN AND APPRECIATE THE VALUE AND PERFORMANCE THEY
BRING TO OUR DIGITAL MARKETING—NOT JUST WITH THE GREAT ROI, BUT THE
COMPREHENSIVE INSIGHTS, FANTASTIC CUSTOMER SERVICE, AND REACHING THE AUDIENCES
MOST IMPORTANT TO US."

Steven Dow
Media Director at Digitas


GOAL

With 30 brands and more than 8,000 properties in their portfolio, Marriott
encompasses every style of travel, from luxury to extended stays. The Marriott
International team partnered with the digital marketing experts at the Publicis
entity, M1M, who developed an audience-centric global marketing approach for
this campaign. Both turned to Sojern to help them bridge walled gardens and
reach the growing leisure travel audience.


SOLUTION

Marriott International and M1M partnered with Sojern to run a multichannel
campaign in the EMEA region, combining upper and lower funnel tactics. By
exposing travel audiences as soon as they showed intent through to conversion,
more bookings and searches for Marriott were seen per traveler. Additionally,
multichannel exposure led to shorter booking windows, and earlier engagement
promoted deeper relationships - on average, from last impression to conversion -
travelers remembered Marriott 20 days later when they went to book their trip.

Download PDF




READ SIMILAR STORIES

When you think of thought leaders, think Sojern. It’s no secret that the travel
industry looks to us when it comes to identifying the latest trends and
insights.

This is some text inside of a div block.


VILA VITA PARC RESORT & SPA

VILA VITA Parc Resort & Spa Win The Direct Booking Battle with Sojern

Read Their Story
This is some text inside of a div block.


ANDAZ SAN DIEGO

Andaz San Diego achieves a 33:1 ROI and travel marketing expertise with Sojern

Read Their Story
This is some text inside of a div block.


ART HOTEL WROCŁAW

Art Hotel Wrocław Partners with Sojern to Attract New Guests to Their Property

Read Their Story
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