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The Purpose Effect summary
Listen to the Intro
01:23
THE PURPOSE EFFECT SUMMARY
Dan Pontefract
Building Meaning in Yourself, Your Role, and Your Organization
4.2 (179 ratings)
18 mins
Start your free trial
BRIEF SUMMARY
The Purpose Effect by Dan Pontefract is a book that examines the importance of
finding purpose in our personal and professional lives. It offers practical tips
and insights on how to align our individual purpose with the purpose of our
organizations for greater fulfillment and success.
Topics
Mindful WorkCoachingWork Culture
Table of Contents
* The Purpose Effect Summary of 6 key ideas
* What is The Purpose Effect about?
* The Purpose Effect Review
* Who should read The Purpose Effect?
* About the Author
* Book summaries like The Purpose Effect
* People also liked these summaries
* The Purpose Effect FAQs
THE PURPOSE EFFECT
SUMMARY OF 6 KEY IDEAS
Audio & text in the Blinkist app
Key idea 1 of 6
WHAT’S IN IT FOR ME? DISCOVER HOW TO HARNESS THE POWER OF PURPOSE IN YOUR
WORKPLACE.
In every modern workplace, a crucial question will inevitably emerge: why are we
truly here? While many employees clock in and out, chasing paychecks or climbing
the corporate ladder, a deeper, more profound force is reshaping the dynamics of
the workplace – purpose.
For leaders, instilling the work teams and individuals do with meaning requires
an intricate balance between personal, organizational, and role purpose. But
when this balance is struck, organizations have the potential to radically
change people’s lives and careers, while benefiting the broader community.
So, how do leaders infuse purpose in the workplace to achieve these outcomes?
In a world driven by metrics and bottom lines, understanding and embracing
purpose can be a game-changer, turning mere occupations into vocations, and
remodel organizations from profit-chasing entities into catalysts of societal
impact.
In this Blink, you’ll discover how you can transform your workplace by
harnessing the power of purpose. Let’s dive in and find out how purpose can
reshape work, leadership and life itself.
THE PURPOSE OF PURPOSE
Why do the people in an organization actually do their jobs? Are they driven by
profits? Do they want to gain more power in the company? Do they believe that by
doing their work, they’re impacting the world in a meaningful way?
Purpose goes beyond a mere mission statement or maximizing profits. It is a
higher calling that aims to improve society and benefit all stakeholders. For
purpose to be fully realized, three levels must align: personal purpose,
organizational purpose, and role purpose. This alignment creates a “sweet spot,”
where employees find meaning in their work.
Leaders focused solely on capital gains and share price risk neglecting the
needs of other stakeholders, like employees. True purpose upholds an
organization's mission to benefit society, not solely to preserve hierarchy or
financial gain.
Research by Deloitte LLP shows that a culture of purpose boosts confidence,
growth, and financial performance. Employees who sense purpose in their
organization feel committed to providing top-quality products and services. By
believing in the purpose of their organization, they became intrinsically
motivated to fulfill their role.
Employees who don’t sense purpose in their organization focus more on
financials, KPIs, and getting through the working week. While 73 percent of the
purpose-driven group in the Deloitte study felt engaged with their work, only 23
percent of the non-purpose group felt the same. Performance, job, and general
satisfaction in this group also dropped significantly. So, instilling purpose in
the workplace makes good business sense.
But purpose doesn’t spontaneously appear. It must be cultivated. Leaders
shouldn’t view it as an “us versus them” dynamic, where leaders dictate purpose
to employees. Rather, team members should be considered both leaders and
followers; they provide insight that informs organizational purpose, and take
action to fulfill it.
Leaders who model purpose and vulnerability themselves foster it in their teams.
With the courage to look beyond short-term gains, leaders can develop
purpose-driven organizations where employees find meaning and see their work as
valuable.
PURPOSE FRICTION
Aligning purpose isn’t always easy. But the consequences of a lack of purpose
can cause ongoing friction in the workplace that impacts performance on all
levels.
If you’re unsure whether or not your organization suffers from misaligned – or a
lack of – purpose, there are five signs you can look for. When there’s a
mismatch between an organization and the people within it, you’ll notice
disputes over remuneration, profit, role, power, and performance. Let’s take a
closer look at why.
Read more
PERSONAL PURPOSE
Personal purpose is a journey that drives how satisfied someone is with their
life and job. There are three ways that someone on this journey can discover
their own personal purpose. We’re going to look at each of these in three stages
in turn. However, you and your team members might return to different stages at
different times, as you change and grow.
First, personal purpose begins with continuous development. Team members should
ask themselves, “What am I doing to evolve myself?” Seeking new experiences,
knowledge, and skills expands one's potential. Leaders must nurture curiosity
and growth mindsets in their teams to support the pursuit of personal purpose.
Read more
ORGANIZATIONAL PURPOSE
Organizational purpose should go beyond profits to create value for all
stakeholders. To design an organizational purpose, you can use the DEEDS model.
DEEDS is an acronym that stands for: Delight, Engagement, Ethics, Delivery, and
Service. Let’s look at each aspect of it now.
Delight your customers by promoting worthwhile products and services that
improve lives. Companies like IKEA put delighting the customer first, while also
engaging employees around their mission to “create a better everyday life.”
Read more
ROLE PURPOSE
There are three main mindsets people adopt at work: job, career, and purpose.
In the job mindset, work is just a paycheck. This can be fine temporarily, but
chronic job mindset breeds disengagement. While every job involves a few
unrewarding tasks, ensure that this mindset doesn't become permanent due to
misalignment between your purpose and the organization's.
Read more
THE SWEET SPOT
Reaching the sweet spot where personal, organizational, and role purpose align
requires continuous effort as our sense of purpose evolves. Personal purpose
must be the top priority, nourished through constant development,
self-reflection, and living one's values daily.
To support your development of it, begin by writing a personal “declaration of
purpose.” This is a succinct statement of who you are, what you represent, and
how you’ll operate each day. This touchstone provides direction when purpose
shifts. Update it as you grow.
Read more
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KEY IDEAS IN THE PURPOSE EFFECT
* INTRODUCTION
* 1
THE PURPOSE OF PURPOSE
* 2
PURPOSE FRICTION
* 3
PERSONAL PURPOSE
* 4
ORGANIZATIONAL PURPOSE
* 5
ROLE PURPOSE
* 6
THE SWEET SPOT
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WHAT IS THE PURPOSE EFFECT ABOUT?
The Purpose Effect (2016) combines motivational psychology, organizational
culture, and the pursuit of meaning to explore how shared purpose can change the
world. What happens when company and employee goals align? How can we foster a
culture where we pursue work that really has an impact? This deep-dive is your
guide to finding the sweet spot of shared purpose.
THE PURPOSE EFFECT REVIEW
The Purpose Effect (2016) explores how finding purpose in our work can lead to a
more fulfilling and successful career. Here's why this book is worth reading:
* It provides a practical framework to help individuals and organizations
discover and align their purpose, resulting in increased productivity and
engagement.
* Through real-life examples and case studies, the book demonstrates how
purpose-driven organizations thrive in today's competitive market.
* With its thought-provoking insights and actionable advice, the book
challenges readers to reflect on their own purpose and make meaningful
changes in their professional lives.
WHO SHOULD READ THE PURPOSE EFFECT?
* Leaders wanting to build meaningful businesses
* Employees seeking purpose in their career
* Managers and coaches looking to optimize performance
Buy on Amazon
ABOUT THE AUTHOR
Dan Pontefract is a renowned expert on leadership and corporate culture, with
over two decades of senior roles at firms like SAP and TELUS. He's the
award-winning author of Lead. Care. Win, Open To Think, Flat Army and the
upcoming Work-Life in Bloom. A frequent contributor to Forbes and the Harvard
Business Review, and an adjunct professor at the University of Victoria,
Pontefract has presented at multiple TED events and is passionate about evolving
contemporary leadership.
CATEGORIES WITH THE PURPOSE EFFECT
Career & SuccessManagement & Leadership
BOOK SUMMARIES LIKE THE PURPOSE EFFECT
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Living in Flow
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The Science of Synchronicity and How Your Choices Shape Your World
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Purpose
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The Starting Point of Great Companies
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How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions,
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Power Questions
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Time Smart
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The 7 Things Resilient People Do Differently (And How They Can Help You Succeed
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The Art of Laziness
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Overcome Procrastination & Improve Your Productivity
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Make Possibilities Happen
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How to Transform Ideas into Reality
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The 15 Invaluable Laws of Growth
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Live Them and Reach Your Potential
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Know What Matters
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Lessons from a Lifetime of Transformations
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The Art of Clear Thinking
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A Stealth Fighter Pilot's Timeless Rules for Making Tough Decisions
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3.8
The Leader In You
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How to Win Friends, Influence People & Succeed in a Changing World
25 min
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Better Than Before
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Mastering the Habits of Our Everyday Lives
15 min
4.1
Beyond the Pleasure Principle
Sigmund Freud
Delve Into Unconscious Desires
6 min
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Be Useful
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Seven Tools for Life
19 min
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Poor Things
Alasdair Gray
A Novel
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The 4-Hour Workweek
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Escape 9–5, Live Anywhere, and Join the New Rich
28 min
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Why Has Nobody Told Me This Before?
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Everyday Tools for Life’s Ups & Downs
19 min
4.2
The Monopolists
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Obsession, Fury and the Scandal Behind the World's Favorite Board Game
18 min
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Zen Mind, Beginner’s Mind
Shunryu Suzuki
Informal Talks on Zen Meditation and Practice
15 min
4.4
The Art of Positive Thinking
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Eliminate Negative Thinking I Emotional Intelligence I Stop Overthinking
18 min
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The 12 Week Year
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Get More Done in 12 Weeks than Others Do in 12 months
21 min
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Stop Doing That Sh*t
Gary John Bishop
End Self-Sabotage and Demand Your Life Back
14 min
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Self-Compassion
Kristin Neff
The Proven Power of Being Kind to Yourself
29 min
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I Could Do Anything If I Only Knew What It Was
Barbara Sher with Barbara Smith
How to Discover What You Really Want and How to Get It
15 min
4.4
Smarter Tomorrow
Elizabeth R. Ricker
How 15 Minutes of Neurohacking a Day Can Help You Work Better, Think Faster, and
Get More Done
19 min
4.1
Don't Believe Everything You Think
Joseph Nguyen
Why Your Thinking is the Beginning & End of Suffering
17 min
4.5
10 Leadership Virtues for Disruptive Times
Tom Ziglar
Coaching Your Team Through Immense Change and Challenge
17 min
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7 Strategies for Wealth & Happiness
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Power Ideas from America's Foremost Business Philosopher
20 min
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The Motivation Code
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Discover the Hidden Forces That Drive Your Best Work
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How Smart Companies Win Big with Artificial Intelligence
5 min
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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
THE PURPOSE EFFECT FAQS
WHAT IS THE MAIN MESSAGE OF THE PURPOSE EFFECT?
The main message of The Purpose Effect is that having a clear sense of purpose
creates a fulfilling and successful work life.
HOW LONG DOES IT TAKE TO READ THE PURPOSE EFFECT?
The reading time for The Purpose Effect varies, but it can typically take
several hours. However, the Blinkist summary can be read in just 15 minutes.
IS THE PURPOSE EFFECT A GOOD BOOK? IS IT WORTH READING?
The Purpose Effect is a valuable read for anyone looking to find meaning in
their work. It offers practical insights and strategies for cultivating purpose
in the workplace.
WHO IS THE AUTHOR OF THE PURPOSE EFFECT?
The author of The Purpose Effect is Dan Pontefract.
WHAT TO READ AFTER THE PURPOSE EFFECT?
If you're wondering what to read next after The Purpose Effect, here are some
recommendations we suggest:
* Drive by Daniel Pink
* The Toyota Way by Jeffrey K. Liker
* The Mental Toughness Handbook by Damon Zahariades
* Single On Purpose by John Kim
* The Book Thief by Markus Zusak
* The Purpose Myth by Charlotte Cramer
* Be Water, My Friend by Shannon Lee
* Purposeful by Jennifer Dulski
* The 5 AM Club by Robin Sharma
* Talking to Strangers by Malcolm Gladwell
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