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GRIT TOP 50 INNOVATIVE COMPANIES: ONE YEAR OF INNOVATIONS AT CINT
2020-07-07
About Us
Company News
We were honoured to be included on the most recent GRIT Top 50 Most Innovative
Companies, part of the Greenbook Research Industry Trends (GRIT) Report, touted
as the most comprehensive and widely read analysis of the insights industry
today. Not only was Cint included on the main Top 50 list, but we were also a
top placer on the market research Technology Provider list at number four in the
industry.
Being named on these prestigious lists was exciting for our whole team, as we’ve
all worked extremely hard over the past year to bring a number of market
research technology innovations to life. The rankings are a testament to the
hard work of everyone at Cint in launching the following initiatives to
ultimately benefit insights companies around the world.
* Acquisition of programmatic online sample company P2Sample. In August of
2019, Cint came together with P2Sample, which was one of the most powerful
programmatic market research platforms in the consumer insights industry. By
combining forces, Cint set the stage for creating a global online sampling
powerhouse with an enormous reach, further enhancing our commitment to lead
digital transformation in the insights industry.
* Increasing our global reach exponentially. As exciting as it was to initially
join forces with P2Sample, the real benefit to our clients came when we
finalised the integration of our two platforms, creating the world’s largest
sample exchange (among other market research technology advancements outlined
below). Market research agencies can now programmatically access 100+ million
panellists from more than 150 countries on Cint’s Insight Exchange.
* Implementation of advanced fraud mitigation techniques. Our hyper-focus on
quality was taken to the next level as we began employing dynamic fraud
detection using artificial intelligence and machine learning as part of our
integration with P2Sample. Combined with traditional techniques, our approach
can recognise unusual emerging patterns and scan open-end responses to
quickly catch bad behaviour and improve quality.
* Full automation of yield management: We implemented an AI-driven, proprietary
approach to tracking respondent behaviour, taking in dozens of metrics, user
demographics and survey characteristics. This allows us to match surveys with
appropriate panellists, which in turn maximises Earnings Per Click (EPC),
conversion rates, ROI and quality.
* Employment of measures to improve respondent engagement. Cint’s dynamic
profiling uses automation to enable precise online sample targeting across
hundreds of qualifiers. This ensures proper targeting, improves the user
experience and yields better, more accurate data. In addition, respondent
experiences are further boosted by using automation to improve routing,
matching individuals with the right surveys at the right time.
* Utilising our depth of API experience: We have put our next-generation domain
expertise in building hundreds of technology integrations in the market
research platform space to work with our enhanced Buyer API. Now our
customers can fully automate every step of the data collection and fieldwork
process with a single interface. Our buyer-side integrations offer
programmatic, harmonised access to thousands of data suppliers in one place,
while providing the market research technology foundation for research
agencies, brands and media agents to quickly innovate and grow.
* Expansion of strategic partnerships in the market research space. We’re lucky
enough to work with more than 2,000 leading researchers, agencies and brands
from around the world. In the past few months, we’ve made strides toward
further automation of the market research industry through key partnerships.
GfK recently chose Cint to accelerate its programmatic approach to sample,
transforming and optimising the company’s complex digital research
operations. Survey2Connect also launched its new Survey2Audience solution,
powered by Cint, powered by Cint’s automation and global reach to provide
programmatic, fast access to respondents for data-driven insights. These
partnerships add to the sample and fieldwork operations that Cint powers for
market research leaders such as Zappi, SurveyMonkey and Kantar – which was
the first market research enterprise partnership in which one of the major
MRAs licensed a third-party platform for its core sample and supply chain
management workflow.
* Formalisation of the Cint Quality Charter. Quality has always been a core
pillar of Cint’s business, and recently we created a charter that attaches
KPIs to both the supplier and buyer sides of our business. Our comprehensive
approach covers the breadth of our operations and market research tools,
allowing us to reactively and proactively take the right steps to ensure
quality. A dedicated quality team provides operational and methodological
support, while a cross-functional leadership committee provides high-level
guidance. Diagnostic measures are employed for each component of quality,
while data is collected and analysed to ensure progress and success.
* Boosting internal reporting capabilities. A team of Cint employees came
together to find a more efficient and streamlined way to share data. The
result was increased reporting capabilities that allow team members to access
data in a centralised, user-friendly interface. This direct portal access
showcases the data and eliminates error-prone, unnecessary steps. This
reduces friction when it comes to viewing and analysing data from the Cint
platform and allows us to get clients the reporting they need more quickly.
* Global brand launch: In early 2020, we unveiled new branding for Cint which
better encompassed our mission and vision for the market research technology
space. This worldwide brand launch solidified our commitment to providing our
customers and partners with an automated market research platform that
provides a best-in-class, future-proof solution for gathering insights
faster, more cost-effectively and at scale.
* Commitment to equality: Beyond leading digital transformation, we are also
committed to transforming the insights industry’s diversity. Our Equality
Charter provides guidance for our team and our actions as a company,
directing our overall business approach to equality, diversity and inclusion.
Cint is developing a Diversity Council with our human resources team, which
will have representation from employees of all genders, races, sexual
orientations and disabilities. Already, we are proud to have made strides
with gender equality, and over 45% of Cint’s leadership roles are held by
women. We work hard to ensure every employee feels welcome and valued.
Does that seem like a lot of innovating? It is! We are completely committed to
the digital transformation of the market research industry, and our hard work
has been accomplished with this goal in mind. Thank you to Greenbook, the GRIT
report and the entire market research space for nominating and honouring us with
inclusion on the Top 50 Most Innovative Companies list for 2020.
Read full GreenBook GRIT Report 2020 here
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With the prestigious Academy Awards marking its 96th year, we set out to
discover if the glitz and glam of ceremony still holds weight in determining
viewing habits of filmgoers, as well as why people tune in, how predictions
played out and who they thought should have won the coveted golden globes.
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INTERNATIONAL WOMEN’S DAY 2024. CINT’S WOMEN IN LEADERSHIP SHARE THEIR CAREER
INSIGHTS
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leadership share their best career advice.
2024-03-07
* Thought Leadership
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International Women’s Day is an opportunity to celebrate wins, raise awareness
and get conversations going. We’ve dived into the narrative at Cint by
uncovering the insights around International Women’s Day.
2024-03-07
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