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GREY GOOSE JUST LAUNCHED A READY-TO-DRINK MARTINI

All you need to decide now is if it's shaken or stirred.

By Stacey Leasca
Published on April 4, 2023
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Trending Videos


Photo:

Courtesy of Grey Goose

Grey Goose is making your evening martini experience a little easier. 



On Tuesday, the brand announced the launch of its new Grey Goose Classic Martini
Cocktail. The ready-the-serve drink, the company shared in a statement provided
to Food & Wine, is made with just three ingredients — Grey Goose vodka, dry
French vermouth, and a dash of orange bitters. 



"There is a strong demand to enjoy martini cocktails at home, but because of its
cultural iconography, many drinkers find the cocktail too mysterious or
difficult to 'perfect' themselves. Similarly, we know home entertainers are
often looking to serve martinis at their gatherings but find the batching
process too fussy," Aleco Azqueta, the company's vice president of marketing,
said. "We knew we had to bottle the perfect Grey Goose martini cocktail that
guaranteed a smooth, well-balanced pour every time."  


Stanley Tucci Just Made Ina Garten Her First Martini Ever


Each bottle contains eight to ten servings, making it ideal for gatherings. All
you need to do is shake or stir (depending on which side of the James Bond line
you fall on), pour into a glass, and garnish with your choice accouterment. 



It's excellent timing for the brand: As Grey Goose noted in the statement, the
martini is having a resurgence in pop culture. According to CGA by Nielsen IQ's
data, in the last quarter of 2022, the martini replaced the Moscow Mule as the
number two most-popular drink order, second only to margaritas. 



The new pre-made martini is available in retailers nationwide, and on
GreyGoose.com, with a suggested retail price of $16.99 for 375ml bottles and
$29.99 for 750ml sizes. Those looking to round out their bar kit can purchase
the Grey Goose Classic Martini Cocktail Kit on GreyGoose.com, which comes with a
375ml Classic Martini Cocktail bottle and two branded martini cocktail glasses
for $27.99.  


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